A “BUSINESS PLAN ON COFFEE CAFE”
“INSTIUTE OF MANAGEMENT SCIENCE, UNIVERSITY OF LUCKNOW”
SUBMITTED TO:DR. RAJ KUMAR SINGH SUBMITTED BY: S HILPI SINGH MBA (HR IR!-IV SEM Page 1
ROLL NO.- ""##"""$#%&
DECLARATION
I, SHILP SHILPII SINGH SINGH hereby hereby declar declare e that that the proje project ct enttl enttled ed “Mid Mid Town own Cofe Cofee e Cae Cae,, T' C)* B+ ” ! "y orgnal #or$% or$% don done by "e e&cept cept the the "ater teral al and n'o n'or"ato ton gath gather ered ed 'ro" 'ro" the the (ar (aro) o)! ! co*e co*ee e ca'e ca'e++ ,h! ,h! ha! ha! not not been been pre(o)!ly !)b"tted 'or any other degree or dplo"a+
I ha(e done "y co"prehen!(e project )nder the g)dance o'
M. M. ARCHANA ARCHANA SINGH, SINGH, coordna coordnator tor o' -BA ./ depart"e depart"ent nt I-S %Un(er!ty o' L)c$no#+
SHILPI SINGH MBA(HR IR!- IV S IMS ,U/01023 )4 L567/)8
Page 0
ACKNOWLEDGEMENT ,he !t)dy #a! cond)cted by the a!!!tance o' !e(eral nd(d)al!+ ,her cooperaton and g)dance ha! re!)lted n the co"pleton o' the entre co"prehen!(e project% #tho)t #hch th! ta!$ t a!$ #a! al"o!t "po!!ble+ I really really apprecate ther help and hereby than$ the"+ I #o)ld l$e to g(e !pecal than$! to the 'ollo#ng people2 Fr!tly r!tly%% I #o)l #o)ld d l$e l$e to than$ D062) D. R+975+ 0/' and 6));0/+2) M. A6'+/+ R+9 +<+
'or pro(dng pro(dng
"e the opport)nty to ta$e )p th! proje p roject ct and 'or h! (al)able g)d g)dan ance ce%% acad acade" e"c c and and "oral oral !) !)pp ppor ortt #hc #hch h "ade "ade th! th! report a realty+
I al!o than$ "y 'a"ly "e"ber! and 'rend! #ho!e !)pport and enco)rage"ent ha! "eant a lot to "e per!onally and al!o 'or the co"pleton o' the report+
Page 3
Fnally% "y ac$no#ledge"ent goe! to all tho!e people #ho ha(e a(e help lpe ed "e n car carry ryng o)t th th! pro project ject #or$ n an e*ect(e "anner+ "anner+
SHILPI SINGH
TABLE OF CONTENTS
SL. NO.
1 2 3 4 5 ! 7 8 ) 1+ 11 12 13 14 15
PARTICULARS
Executive Summary Company Summary Company Ownership Start-up Summary Pr P roucts "ar#et $na%ysis Summary "ar#et Se&mentation S'O( $na%ysis Strate&y an *mp%ementation Summary Sa%es ,orecast "ana&ement Summary Personne% P%an ,inancia% P%an Proecte Cash ,%ow Proecte Pro.it / 0oss $ccount an a%ance sheet
PAGE NO.
5 7 8 8 12 13 14 1! 18 2+ 21 23 2! 28 3+
Page 4
E=65201 S5+3 -d -d ,o#n Co*ee Ca'e ! dete deterr"ned to beco beco" "e a da daly nece!!ty 'or local co*ee addct!% a place to drea" o' a! yo) try to e!cape the daly !tre!!e! o' l'e and j)!t a co"'ortable place to "eet yo)r 'rend! or to read a boo$% all n one+ 5th the gro#ng de"and 'or hgh6)alty go)r"et co*ee and great !er(ce% -,CC #ll captal7e on t! pro&"ty to the 8anp)r Un(er!ty ca"p)! to b)ld a core gro)p o' repeat c)!to"er!+ ,he Ca'e #ll o*er t! c)!to"er! the be!t prepared prepared co*ee n the area that #ll be co"pl"ented co"pl"ented #th pa!tre!+ ,he co"pany #ll operate a 9:: !6)are 'oot co*ee bar #thn a #al$ng d!tance 'ro" the 8anp)r Un(er!ty ca"p)!+ ,he o#ner ha! !ec)red th! locaton on a lea!e contract #th an opt opton on to e&ten &tend d )p to thr three year year!+ !+ ,he ,he o#ner #ner ha(e ha(e al!o al!o pro(ded /!+ o' the re6)red /!+93;%;:: !tart)p ')nd!+ ,he co"pany ! e&pected to gro# !ale! re(en)e 'ro" /!+1;1%09:: n F<0:1419 to /!+0;==0=1 n F<0:191> + A! -,CC #ll !tr(e to "antan a 3?+9@ gro!! prot "argn n F<0 F<0:1419 and t #l #ll gro gro# to 40+3@ n F<0: <0:191 1> > #th th rea! rea!ona onable ble opera operatn tng g e&pen e&pen!e !e!% !% t #ll #ll !ee !ee net pro prot! t! gro# gro# 'ro" /!+1>>%?>= to /!+4=>3==+=?9 d)rng the !a"e perod+ Page 9
"." O>96201 -d
,o#n
Co*ee
Ca'e!
object(e!
'or
the
r!t
year
o' operaton! are2 •
Beco Beco"e "e !ele !elect cted ed a! the the Be! Be!tt Ne# Ne# Co* Co*ee Bar Bar n the the area by the local re!ta)rant g)de+
•
•
,)rn ,)rn n prot! prot! 'ro" 'ro" the r!t r!t "onth o' operaton!+ -antan a 3?+9@ gro!! "argn n r!t year
".? K3 2) S566 ,he $ey! $ey! to !)cce!! !)cce!! #ll be2 •
Sto Store de! de!g gn n that that #l #ll be both both (! !) )all ally attra ttract ct( (e e to c)!to"er!% and de!gned 'or 'a!t and eDcent operaton!+
•
E"ployee tranng to n!)re the be!t co*ee preparaton techn6)e!+
Page >
•
-ar$etng !tratege! a"ed to b)ld a !old ba!e o' loyal c)!t c)!to o"er!% r!% a! #el #ell a! "a& &" "7n 7ng the the !ale! le! o' hg gh h "argn prod)ct!% !)ch a! e!pre!!o drn$!+
".@ M00)/ -d -d ,o#n o#n Co*e Co*ee e Ca'e Ca'e #ll #ll "a$ "a$e t! t! be!t be!t e*or e*ortt to crea create te a )n6)e place #here c)!to"er! can !ocal7e #th each other n a co"'o co"'orta rtable ble and rela&n ela&ng g en(r en(ron" on"ent ent #hle #hle enjoy enjoyn ng g the be!t bre#ed co*ee or e!pre!!o and pa!tre! n to#n+ 5e #ll be n the b)!ne!! o' helpng o)r c)!to"er! to rele(e ther dal daly y !t !trre!!e e!!e! ! by pro( pro(d dn ng g p pec ece e o' "nd "nd thr thro)gh o)gh grea greatt a"bence% con(enent locaton% 'rendly c)!to"er !er(ce% and prod)ct! o' con!!tently hgh 6)alty+ -d ,o#n Co*ee Ca'e #ll n(e!t t! prot! to ncrea!e the e"ployee !at!'acton +
? C)+/3 S5+3 -d ,o#n Co*ee Ca'e% l"ted lablty Co"pany% !ell! co*ee% other be(erage! and !nac$! n t! 9:: !6)are 'eet pre")" co*ee bar located near the 8anp)r Un(er!ty ca"p)! +
Page ?
?." C)+/3 O8/'0 -,CC ! a !ole propretor!hp r"% and the o#ner contrb)te! the entre captal+ ,h! captal+ ,h! g(e! ncrea!ed prot "argn! 'ro" the !tart and a! the co"pany gro#!% the debt'ree phlo!ophy #ll be "anta "antaned+ ned+ .o#e(er% .o#e(er% recogn recogn7ng 7ng that n realty not all (arable! are controllable+ ,he 'o)nder o#n! a !hop and ha! eno)gh ')nd! to !tart the b)!ne!!+
?.? S2+2-5 S5+3 ,he !tart)p e&pen!e! ncl)de2 •
Legal e&pen!e! 'or obtanng lcen!e! and per"t! a! #ell a! the acco)ntng !er(ce! totalng /!+ 0%:::+
•
-ar$etng pro"oton e&pen!e! 'or the grand openng o' -,CC n the a"o)nt o' /!+>:%::: /!+>:%::: n the !tart +
Page =
•
In!)rance general lablty% #or$er! co"pen!aton and property ca!)alty co(erage at a total pre")" o' /!+1:%:::+
•
Prepad rent e&pen!e! 'or three "onth at /!+0: per !6)are 'eet n the total a"o)nt o' /!+3:%:::+
•
Other !tart)p e&pen!e! ncl)dng !tatonery /!+9:: and phone and )tlty depo!t! /!+04% :::+
,he re6)red !tart)p a!!et! o' /!+0>0% /!+0>0% >:: ncl)de2 •
F)rnt)re F)rnt)re G ttng o' the total a"o)nt o' /!+1>:% :::+
•
E!pre!!o -achne o' /!+ 11%:::+ Co*ee Hrnder G "a$er o' /!+ >:: and 19:: /e!pect(ely+
•
Co"p)ter% Ar condtoner and Bllng -achne o' the total a"o)nt o' /!+=;%9::+
,he 'ollo#ng table !)""ar7e! the !tart)p a!!)"pton!+ Particulars
Amount (in Rs.)
Start Up Expenses Legal expenses Insurance Stationary Menus Advertisement Advertisement otal start up expenses
2000 10000 500 1000 60000 !"500
Start Up Assets #urniture $ %ittings
160000 Page ;
Espresso mac&ine 'o%%ee (rinder 'o%%ee ma)er 'omputer Air conditioner conditioner +illing Mac&ine otal otal Start Up Assets 'as& -eserve. otal start Up 'osts A+'
Utilies salaries -ent supply cost Emergencies otal
11000 600 1500 *0000 *0000 ,500 262600 20"/00 5",,00
#Cash Reserve (in Rs.) /000 26600 10000 20000 10000
" " " " 3
2*000 !,/00 "0000 60000 10000 20"/00
Salaries *(in Rs.) per month 4aiters 2
-s15 per &our
'o%%ee ma)ers 2
-s15 per &our
Accountant 1 otal
5000
12 a day
10/00 10/00 5000 26600
Page 1:
?.@ C)+/3 L)6+20)/ +/; F+60020 F+60020 -,CC% co*ee bar #ll be located on the gro)nd oor o' the co""ercal
place
near
8anp)r
Un(er!ty
Ca"p)!
n
8alyanp)r+ ,he co"pany ha! !ec)red !ec)red a oneyear lea!e o' the (acant 9:: !6)are 'eet+ ,he lea!e contract ha! an opton o' rene#al rene#al 'or three year! at a &ed rate that t hat -,CC -,CC #ll e&ec)te e&ec)te dependng on the nancal !trength o' t! b)!ne!!+ ,he oor plan #ll ncl)de a 0:: !6)are 'eet bac$ oDce and a 3:: !6)are 'eet co*ee bar% #hch #ll ncl)de a !eatng area #th 19 table!% a $tchen% !torage area and t#o bathroo"!+ ,he !pace n the co*ee bar #ll be appro&"ately appro&"ately d!trb)ted the 'ollo#ng #ay0?9 !6)are 'eet +e+% 99@ o' the total 'or the !eatng area% 13: !6)are 'eet 0>@ 'or the prod)cton area% and the re"anng ;9 !6)are 'eet 1;@ 'or the c)!to"er !er(ce area+ Page 11
,h! property ! located n a co""ercal co""ercal area #thn a #al$ng d!tance
'ro"
the
8anp)r
Un(er!ty
ca"p)!+
,he
co""ercally 7oned pre"!e! ha(e the nece!!ary #ater and electrcty hoo$)p! and #ll re6)re only "nor re"odelng to acco""odate the e!pre!!o bar% $tchen and !torage area+ ,he co* co*ee bar bar! ! open open and and clea clean n n nte ter ror or de! de!gn gn #th #th "ode "oderrn #ooden decor #ll con(ey the 6)alty o' the !er(ed be(erage! and and !n !nac ac$! $!%% and and #ll #ll be n nl ln ne e #th #th the the e!ta e!tabl bl! !h" h"en ent t! ! po!tonng a! an eclectc place #here people can rela& and enjoy ther c)p o' co*ee+ ,he clear #ndo# d!play!% thro)gh #hch pa!!erby #ll be able to !ee c)!to"er! enjoyng ther be(erage!+
P);562 -,CC
#ll
o*er
t!
c)!to"er!
the
be!t
ta!tng
co*ee
be(erage! n the area+ ,h! #ll be ache(ed by )!ng hgh 6)alty
ngredent!
and
!tr trctly tly
'ollo#ng
preparaton
g)d g)del eln ne! e!++ ,he ,he !t !tor ore e layo layo)t )t%% "en) "en) l!t l!tn ng! g! and and "ar$ "ar$et etn ng g act(te! #ll be 'oc)!ed on "a&"7ng the !ale! o' hgher "ar "arg gn n e!pr e!pre! e!!o !o drn drn$! $!++ Al Alon ong g #th #th the the e!pr e!pre! e!!o !o drn drn$! $!%% bre#ed co*ee and tea tea!% a! #ell a! !o"e re're!h"ent Page 10
be(erage!% #ll be !old n the co*ee bar+ -,CC #ll al!o o*er t! clent! ca$e! and coo$e+ For the go)r"et clentele that pre'er! to prepare t! co*ee at ho"e% -,CC #ll al!o be !ellng co*ee po#der+
@." P);562 D6020)/ ,he "en) o' the -,CC% -,CC% co*ee bar #ll be b)lt aro)nd aro)nd e!pre!!ob oba!ed
co*ee
drn$!
!)ch
a!
latte tte!%
"ocha!%
capp)ccno!% etc+ Each o' the e!pre!!oba!ed drn$! #ll be o*ered #th #hole% !$""ed% or !oy "l$+ Each o' the!e co*ee be(erage! ! ba!ed on a !hot o' e!pre!!o% #hch ! prepared n the the e!pr e!pre! e!!o !o "ach "achn ne e by 'or 'orcng cng heat heated ed #ate #aterr thr thro)gh o)gh gro) gro)nd nd co*e co*ee e at h hgh gh pre! pre!!) !)rre+ S)ch S)ch e!pr e!pre! e!!o !o !h !hot ot! ! are are co"b co"bn ned ed #th #th !t !tea ea"e "ed d "l$ "l$ andJ andJor or othe otherr add addt t(e (e! ! l$ l$e cocoa%
cara"el%
etc+%
to
prepare
the
e!pre!!oba!ed
be(erage!+ Proper preparaton techn6)e! are o' para"o)nt "por portan tance 'or !) !)ch ch drn drn$ $!+ A "nor nor de( de(a ato ton 'ro" the the a"o)nt o' co*ee n the !hot% the !7e o' the co*ee partcle!% the te"perat)re o' "l$% etc+% can negat(ely a*ect the 6)alty o' the prepared drn$+
Page 13
@.? S+ L02+25 ,#o ,#o tho)!and yer! #ll be d!trb)ted n the adjacent neghborhood% on the Un(er!ty ca"p)!% at the "all! and n the !elected oDce b)ldng! #thn t#o #ee$! pror to the openng
o'
-,CC+
S)b!e6)ently%
pa"phlet
o'
-,CC
endor!e"ent endor!e"ent #ll be b e prnted to ncrea!e ncrea!e the co"pany (!blty a"ong the patron!+
M+72 M+72 A/+30 S5+3 Co*ee con!)"pton ha! !ho#n !teady gro#th% #th go)r"et co*ee co*ee ha(n ha(ng g the !trong !tronge! e!tt gro#t gro#th+ h+ Co*ee Co*ee drn$ drn$er! er! n that that area are a"ong the "o!t de"andng one!+ ,hey 'a(or #ell bre# bre#ed ed go)r go)r"e "ett co*e co*ee e drn drn$! $! and and de"a de"and nd grea greatt !er( !er(c ce+ e+ -,CC #ll !tr(e to b)ld a loyal c)!to"er ba!e by o*erng a great ta!tng co*ee n a rela&ng en(ron"ent o' t! co*ee bar located clo!e to the 8anp)r Un(er!ty ca"p)!+ Page 14
&." M+72 S/2+20)/ -,CC -,CC #ll #ll 'oc) 'oc)! ! t! t! "ar$ "ar$et etn ng g act act( (t te! e! on reach eachn ng g the the Un( Un(er er! !ty ty !t !t)d )den ent! t! and and 'ac) 'ac)lt lty% y% peop people le #or$ #or$n ng g n oDce oDce! ! located
clo!e
to
the
co*ee
bar
and
on
!oph!tcated
teen teenag ager er!+ !+ O)r O)r "ar$ "ar$et et re!ea e!earrch !h !ho# o#! ! that that the! the!e e are are the the c)!to"er gro)p! that are "o!t l$ely to b)y go)r"et co*ee prod prod)c )ct! t!++ S Snc nce e go)r go)r"e "ett co*e co*ee e con! con!)" )"pt pto on n ! )n( )n(er er!a !all acro!! acro!! d*erent nco"e categore! and "o!tly depend! on the le(el o' hgher ed)caton% pro&"ty to the 8anp)r Un(er!ty ca"p)!
#ll
pro pro(de
acce!!
to the
targeted
c)!to"er
a)dence+ ,he chart and and table belo# o)tlne the total total "ar$et "ar$et potental n n)"ber o' c)!to"er! o' go)r"et co*ee drn$er! n 8anp)r+
Page 19
&.? T+2 M+72 S/2 S2+23 -,CC #ll cater to people #ho #ant to get ther daly c)p o' greatta!tng greatta!tng co*ee n a rela&ng rela&ng at"o!phere+ S)ch c)!to"er! (ary (ary n age% age% alth altho) o)gh gh o)r o)r loca locat ton on clo! clo!e e to the the Un( Un(er er! !ty ty ca"p ca"p)! )! "ean! ean! that that "o!t o!t o' o)r o)r cle clent ntel ele e #ll #ll be coll colleg ege e !t)de t)dent nt! ! and 'ac)lt c)lty y+ O)r O)r "ar$et
re!ea !earch
!ho# ho#! tha that
the!e are d!cernng c)!to"er! that gra(tate to#ard! better ta!tng co*ee+ F)rther"ore% a lot o' college !t)dent! con!der co*ee bar! to be a con(enent !t)dyng or "eetng locaton% #here they can read or "eet #th peer! #tho)t the nece!!ty to pay pay co(e co(err char charge ge!+ !+ For )!% th! th! #ll ll pro pro( (de de a )n n6) 6)e e po!!blty 'or b)ldng a loyal clent ba!e+
Page 1>
&.?." M+72 N; Heneral
trend
to#ard
6)alty
a"ong
con!)"er!
dentely play! an "portant role n the recent gro#th n go)r"et co*ee+ Addtonally% !)ch 'actor! a! de!re 'or !"all nd)lgence!% 'or !o"ethng "ore e&otc and )n6)e% pro(de a good !ellng opport)nty 'or co*ee bar!+
&.@ SWOT A/+30 Be'ore openng a co*ee !hop% t ! #!e to do a S5O, analy!! Strength!% 5ea$ne!!e!% Opport)nte! and ,hreat!+ ,h! ! a 'e# thng! that I co)ld thn$ o'2
S2/2': •
•
It! a yo)th orented brand% hence h)ge potental !nce 4: @ pop)laton ! belo# 0:+ Strong "anage"ent
W+7/: •
S"all Sta*
•
Hro#ng Operaton #tho)t eno)gh !pace
•
Onlne Pre!ence Page 1?
•
5ea$ Brand
O)25/020: •
Co*ee ca'e nd)!try ! one o' o ' the 'a!te!t gro#ng nd)!try n Inda+
•
-ore people l$e to (!t co*ee ca'e 'or n'or"al "eetng!+
Threats:
•
Competition with %oca% co..ee ca.es an ca.eteria o. university university
&.@." C)2020)/ +/; B530/ P+22/ C)2020)/ -,CC! drect co"pettor! #ll be other co*ee bar! located near the 8anp)r )n(er!ty ca"p)! and ca'etera o' )n(er!ty+ -,CC #ll po!ton t!el' a! a )n6)e co*ee bar that not only o*er o*er! ! the the be!t be!t ta!t ta!tn ng g co* co*ee% ee% ca$ ca$e! and and coo coo$e $e b)t b)t al!o al!o pro(de! ho"el$e% ho"el$e% co7y and co"'ortable en(ron"ent% #hch e!tab e!tabl! l!he hed d corpor corporate ate e!tab e!tabl l!h" !h"ent ent! ! lac$+ lac$+ 5e #ll #ll cater cater to c)!t c)!to" o"er er! ! bod bode! e! and and "nd "nd!% !% #hc #hch h #ll #ll help help )! gro# gro# o)r o)r "ar$et !hare n th! co"pett(e "ar$et+
Page 1=
B530/ P+22/ ,he "ajor rea!on rea!on 'or the c)!to"er! to ret)rn ret)rn to a !pecc co*ee bar ! a great g reat ta!tng co*ee% co*ee% 6)c$ !er(ce and plea!ant at"o!phere+ Altho)gh% a! !tated be'ore% co*ee con!)"pton ! )n'or" acro!! d*erent nco"e !eg"ent!% -,CC #ll prce t! prod)ct o*erng! co"pett(ely+ 5e !trongly bele(e that !ellng co*ee #th a great !er(ce n a nce !ettng #ll help )! b)ld a !trong ba!e o' loyal clentele+
S2+23 +/; I/2+20)/ S5+3 -,CC -,CC! ! "ar$ "ar$et etn ng g !t !tra rate tegy gy #ll #ll be 'oc) 'oc)!e !ed d at gett gettn ng g ne# ne# c)!to" to"er!%
reta tanng
the
e&!tng
c)!to"er!%
gettng
c)!to" to"er! to !pend "ore and co"e bac$ "ore o'ten ten+ E!tabl!hng a loyal c)!to"er ba!e ! o' a para"o)nt "portance !nce !)ch c)!to"er core #ll not only generate "o!t o' the !ale! b)t al!o #ll pro(de 'a(orable re'erral!+
Page 1;
%." C)20201 E; -,CC #ll po!ton t!el' a! )n6)e co*ee bar #here t! patron! can not only enjoy a c)p o' per'ectly bre#ed co*ee b)t al!o !pen !p end d the therr t"e t"e n an a"b a"ben entt en( en(rron"e on"ent nt++ Co"' Co"'or orta tabl ble e !o'a! and char!% d""ed lght and 6)et rela&ng ")!c #ll help the c)!to"er! to rela& 'ro" the daly !tre!!e! and #ll d*erentate -,CC 'ro" nc)"bent co"pettor! +
%.? S+ S2+23 -,CC bar!ta! #ll handle the !ale! tran!acton!+ ,o !peed )p the c)!to"er !er(ce% at lea!t (e e"ployee! #ll be !er(cng clent!#hle t#o e"ployee #ll be preparng the c)!to"er! order% t#o #ater! and the other one #ll be ta$ng care o' the !ale! tran!acton+ All !ale! data logged on the co"p)ter7ed ponto ponto''!ale !ale ter" ter"na nall #ll #ll be later later analy analy7ed 7ed 'or "ar$ "ar$et etng ng p)rpo!e!+ In order to b)ld )p t! clent ba!e% -,CC #ll )!e banner! and er! er!%% )tl7 )tl7e e c)!to" c)!to"er er re'e re'err rral! al! and and cro! cro!!p !pro ro"o "oto ton! n! #th #th othe ther b)! b)!n ne e!! !!e! e! n the the co" co"")n nty ty++ At the the !a"e t" t"e% c)!to"er retenton progra"! #ll be )!ed to "a$e !)re the Page 0:
c)!to"er! are co"ng bac$ and !pendng "ore at the co*ee bar+
%.?." S+ F)6+2 Food co!t! are a!!)"ed at 09@ 'or co*ee be(erage! and 'or retal coo$e and ca$e!+ Pro&"ty to the Un(er!ty ca"p)! #ll #ll dctat dctate e certa certan n !ale! !ale! !ea!o !ea!onal nalty ty #th #th re(en re(en)e! )e! !lgh !lghtly tly decrea!ng d)rng the !chool (acaton perod! + ,he chart and table belo# o)tlne o)r projected projected !ale! 'oreca!t 'oreca!t 'or the Fr!t year!+
FORECASTED SALES COFFEE
CAKE
COOKIE
Prce per Unt IN /!+
19
0:
09
0:
09
4:
1:
19
0:
Foreca!ted !ale! n Unt!
9:
>:
4:
4:
3:
0:
3:
09
0:
,o ,otal !ale pJd
?9:
10::
1:::
=::
?9:
=::
3::
3?9
4: :
Kay! n "onth
09
09
09
09
09
09
09
09
09
,otal !ale pJ"
1=?9:
3::::
09:::
0::::
1=?9:
0::::
?9::
;3?9
1::::
No+ o' "onth!
10
10
10
10
10
10
10
10
10
009:: :
3>::: :
3:::: :
04::: :
009:: :
04::: :
;::: :
1109: :
10::: :
,otal !ale! 'or 10 "onth!
Page 01
SALE (0/ R.!
""?%##
COST OF FORCASTED SALES
COFFE
CA CAKE
COOKIE
E Co!t per Unt IN /!+ Foreca!ted !ale! n Unt! ,otal Co!t o' !ale pJd Kay! n "onth
=
11
1?
13
1?
04
>
11
14
9:
>:
4:
4:
3:
0:
3:
09
0:
4::
>>:
>=:
90:
91:
4=:
1=:
0?9
0=:
09
09
09
09
09
09
09
09
09
,otal Co!t pJ"
1::::
1>9::
1?:::
13:::
10?9:
10:::
49::
>=?9
?:::
No+ o' "onth!
10
10
10
10
10
10
10
10
10
10::: :
1;=:: :
0:4:: :
19>:: 193:: 144:: : : : ""%%##
94:: :
=09: :
=4:: :
,otal Co!t 'or 10 "onth! COST (0/ R.!
M+/+/2 S5+3 -,C -,CC ! o#ned ned by the the o#ne #ner hold ld! ! a -a! -a!ter ter Kegr Kegre ee n B)!ne B)! ne!! !! Ad Ad"n "n!t !trat raton on 'ro" 'ro" the Kepar Kepart"e t"ent nt o' B)! B)!ne ne!! !! Ad"n!traton% Un(er!ty o' L)c$no#+
Page 00
.o#e(er% beca)!e o' (aro)! act(te! and ')ncton! there #ll be nee need to h hrre !o"e e"pl plo oyee yee #ho #ho can can per' per'o or" the! the!e e act(te!+ An Acco)ntant /!+>:%:::Jyr #ll be hred #ho #ll o(er!ee all the co*ee bar operaton!+ Fo)r other e"ployee! /!+94%:::Jyr each #ll be n charge o' co*ee preparaton and !er( !er(n ng+ g+ ,he! ,he!e e 'o)r 'o)r e"pl e"ploy oyee ee! ! #ll #ll be h hrred to ')l ')lll ll the the !taDng need! on part t"e ba!!+ In the !econd and thrd year o' operaton% !alary #ll ncrea!e by 1:@ +
$." M+/+/2 M+/+/ 2 T+ A ')ll ')llt t" "e e acco acco)n )nta tant nt #ll #ll be h hrred to o(er o(er!e !ee e the the dal daly y operaton! at -,CC+ ,he canddate #ho! na"e ! #thheld d)e to h! c)rrent e"ploy"ent co""t"ent ha! had three year!
o'
e&perence
n
acco)ntng+
,h!
per!on!
re!po e!pon! n!b bl lt te e! ! #ll #ll n ncl cl)d )de e "ana "anag gng ng the the !t !ta* a*%% orde order rng ng n(e n (ent ntor ory% y% deal dealn ng g #th #th !) !)pp ppl ler er!% !% de(e de(elo lop png ng a "ar$ "ar$et etn ng g !trategy and per'or" other daly d)te!+ 5e bele(e that o)r canddate ha! the rght e&perence 'or th! role+
HUMAN RESURCE P!ANN"N uman uman resour resource ce mana&e mana&emen mentt "6 "6 is the strate strate&ic &ic an cohere coherent nt approa approach ch to the mana&ement o. an or&aniations most va%ue assets - the peop%e wor#in& there who Page 03
iniviua%%y an co%%ective%y contri9utes to the achievement o. the o9ectives o. the 9usiness (he terms :human resource mana&ement: an :human resources: 6 have %ar&e%y rep%ace the term :personne% mana&ement: as a escription o. the processes invo%ve in mana&in& peop%e in or&aniations uman esource mana&ement is evo%vin& ra $s such; " techni
/e!o)rce! Plannng ./P > .)"an /e!o)rce! Page 04
> Ke!gn o' Organ7aton and ob > Selecton and StaDng
,ranng and Ke(elop"ent Ke( elop"ent > ,ranng Organ7aton Ke(elop"ent OK > Organ7aton > Co"pen!aton and Benet! > E"ployee A!!!tance
N+25
)4 HRM
S"ply p)t% .)"an /e!o)rce /e!o)rce -anage"ent ./- ! a "anage"ent ')ncton that help! "anager! to recr)t% !elect% tran and de(elop "e"ber! 'or an organ7aton+ Ob(o)!ly% ./- ! concerned #th the people! d"en!on n organ7aton!+ Follo#ng Follo#ng are 'e# denton! o' ./-2 1+ ./- ! a !ere! !ere! o' ntegrated ntegrated dec!on dec!on! ! that 'or" the e"ploy"en e"ploy"entt relaton!hpM ther 6)alty contrb)te! to the ablty o' the organ7aton! and the e"ployee! to ache(e ther object(e+ 0+ ./- ! concerned #th the people d"en!on n "anage"ent+ Snce e(er e(ery y orga organ n7a 7at ton on ! "ade "ade )p o' people% people% ac6)rng ac6)rng ther !er(ce!% !er(ce!% de(e de(ellop opng
the therr
!$ !$ll! ll!%
"ot ot(at atng
the" the"
to
hg h gher her
le(el e(el! !
o'
per' per'or or"a "anc nce e and and en!) en!)r rng ng that that they they cont ontn) n)e e to "ant anta an n the therr co""t"ent
to
the
organ7aton
are
e!!ental
to
ache(ng
org organ an7at 7aton onal al obje object ct(e!+ (e!+ ,h! ,h! ! tr)e tr)e%% regar egardl dle e!! o' the the typ type o'
Page 09
organ organ7at 7aton on go(ern"ent go(ern"ent%% b)!ne!! b)!ne!!%% ed)caton ed)caton%% health% health% recrea recreaton% ton% or !ocal acton+ 3+ ./- ! the plannng% organ7ng% drectng and controllng o' the proc)re"ent% proc)re"e nt% de(elop"ent de(elop"ent%% co"pen!ato co"pen!aton% n% ntegraton% ntegraton% "antenance "antenance and and !epa !epara rat ton on o' h)" h)"an re!o) e!o)rrce! to the the end end tha that n nd d( (d)al )al% organ7atonal% organ7atonal% and !ocal object(e! are acco"pl!hed+ acco"pl!hed+
HR ACTIVITES 1+/EC/UI,-EN,JSELEC,ION 0+,/AININH ANK KEELEP-EN, 3+PE/FO/-AN 3+P E/FO/-ANCE CE APP/AISAL APP/AISAL 4+/ECLOCA,ION 9+INKUC,ION >+KO-ES,IC ,/AEL POLIC< ?+SEPA/A,ION =+EI, IN,E/IE5S IN,E/IE5S ;+
A,,ENKENCEJA5A/KJ/E5A/K
1:+
CONFI/-A,ION P/OCESS Page 0>
In .)"a .)"an n re!o) e!o)rrce "ana "anage ge"e "ent nt ! a proc proce! e!! ! o' brn brng gng ng people and organ7aton! together !o that the goal! o' each are "et+ It ! that part o' the "anage"ent proce!! #hch ! concerned #th the "anage"ent o' h)"an re!o)rce! n an organ gan7a 7aton ton++ It tre! re! to !ec !ec)re )re the the be! be!t 'ro" 'ro" peo peopl ple e by #nnng ther #hole hearted cooperaton+ In !hort% t "ay be dened% a! the art o' proc)rng% de(elopng and "antanng co"petent #or$'orce to ache(e the goal! o' an organ7aton n an eDcent and e*ect(e "anner +
H5+/
R)56 D1)/2
At PBPL the main main activities undertaken undertaken by HRD department department ar e recruitment, performance appraisal Training and developme nt, elfare activities, personal groth ! promotion" promotion"
P4)+/6 A+0+ +
To achieve this ob#ective the company carries out performanc e
appraisal
of
its
employees
so
as
to
assess
their
eaknesses! strengths! to take measures accordingly like providing training training or giving reards reards or incentives Page 0?
R6502/2 /ecr) ecr)t" t"ent ent at OPEN OPEN AI/ AI/ /ES, /ES,AU AU/E /EN, N, ! carr carre ed d o)t n clo! clo!e e co ordnaton ordnaton #th the depart"ent depart"ent re6)rng re6)rng the per!onnel+ per!onnel+ It ! a proce!! proce!! #here the 6)alcaton and other !$ll! needed 'or the job are ta$en nto acco)nt G ba!ed on th! the nc)"bent ! !elected a'ter proper !creenng G nter(e#ng+ .e ! then nd)cted G pro(ded tranng ' needed+
T+0/0 +0 /0/ /
+/; D1 D1) ) /2 /2
,ranng ,ranng G de(elop"ent de(elop"ent ! an "portant a!pect+ Co*ee !hop
bele(e!
e"ployee!
!o
re!pon!blte!
n a!
tranng to G
and
help to
de(elop"ent the"
o'
t!
ta$en
hgher
prepare
to
"eet the challengng b)!ne!! en(ron"ent+ en(ron"ent+ Co*ee !hop bele(e! n tranng and de(elop"ent o' t! e"ployee! !o a! to help the" ta$en ta$en hgher re!pon!blte! re!pon!blte! G to prepare prepare to "eet the challengng b)!ne!! en(ron"ent en(ron"ent+
HR •
T6'/05 W0 A;)2 B3 6)* ') 8AIENS
Page 0=
•
,otal ,otal Q)alty -anage"ent,Q-
$.? P)// P+/ ,he table belo# o)tlne! the per!onnel need! o' -,CC -,CC co*ee bar+ Personnel Plan Per $ear
aiters 2
-s15 per &our
12 a day
10/000
'o%%ee ma)ers 2
-s15 per &our
12 a day
10/000
Accountant 1 otal salary 7in -s8
5000
60000 2!6000
F0/+/60+ P+/ -,CC #ll captal7e on the !trong de"and 'or hgh6)alty go)r"et co*ee+ ,he o#ner! ha(e pro(ded the co"pany #th !)Dcent !tart)p captal+ 5th !)cce!!')l "anage"ent "anage"ent a"ed at e!tabl tabl! !h hn ng and gro gro#ng #ng a loyal yal c)! c)!to" to"er ba! ba!e% the the co"pany #ll !ee t! net #orth do)blng n t#o year!+ -,CC Page 0;
#ll #ll "an "anta tan n a heal health thy y 4: 4:@ @ gro! gro!! ! "ar "arg gn n a(er a(erag age% e% #hc #hch h co"bned co"bned #th rea!o rea!onabl nable e operatn operatng g e&pen!e e&pen!e!% !% #ll pro(de pro(de eno)gh ca!h to nance ')rther gro#th+
." P)962; C+' F)8 A! the the tabl table e belo belo# # pre! pre!en ent% t% the the co" co"pany pany #ll #ll "an "anta tan n a healthy ca!h o# po!ton% #hch #ll allo# 'or t"ely debt !er(cng and ')nd! a(alable 'or ')t)re de(elop"ent+ %RECAS&E' CASH %! (in Rs.)
%$+,+-
%$+,+-
%$+,+-
peratin Sales
1,12500
2",0625
2,//2/125
'9(S
311,5500
31*"*600
31!21520
Salaries
32!6000
3"0"600
3""",60
-ent
3120000
31"2000
31*5200
0
310000
310000
Advertisement Advertisement
32*000
32*000
32*000
axes: "0;
3!1*!2
312/2,,5
320/*52"!5
22552/
"5/125
5*51*//!5
Insurance
'as& %lo %rom operating activities %inancin
Page 3:
3!"500
0
0
0
0
0
'as& at =eginning
2/2!00
*"*!2/
!,2/5"5
'as& at end
*"*!2/
!,2/5"5
1""/002"!5
"nvestin
.? B+7-1/ A/+30 5th th a(er a(erag age e "onth "onthly ly &ed &ed co!t co!t! ! o' /!+0 /!+0>0 >0%? %?:: :: n F<0: F<0:10 10 and an a(erage "argn o' 3?+9@% -,CC! brea$e(en !ale! (ol)"e ! aro)nd 39:0? )nt!+ A! !ho#n ')rther% the co"pany ! e&pected to generate !)ch !ale! (ol)"e 'ro" the o)t !tart+
.@ P)962; P)2 +/; L) Ann) An n)al al proj projec ecte ted d !ale !ale! ! o' /!+1 /!+1;1 ;1%% 09 09:: :: n F<0: F<0:10 101 13+ 3+,h ,he e table belo# o)tlne! the projected Prot and Lo!! State"ent 'or F<0:1013 to 0:1419+
"ncome statement (in Rs.) Particulars sale revenue less> cost o% sale (ross margin
%$+,+-
%$+-,+/
%$+/,+0
1,12500 11,5500
2",0625 1*"*600
2,//2/125 1!21520
!1!000
,56025
1266!6125
Page 31
Less> 9%%ice Expense Salaries -ent Advertisement Utilities Insurance ?epreciation %urniture
2!6000 120000 2*000 0 0 16000 2*500 2260 16000 *!/!60 2"/2*0 !1*!2 166!6/
"0"600 1"2000 2*000 0 10000 16000 2*500 2260 16000 52/"60 *2!665 12/2,,5 2,,"655
""",60 1*5200 2*000 0 10000 16000 2*500 2260 16000 5!1,20 6,*/*125 20/*52"!5 */6"///!5
R ,he rate o' Keprecaton Keprecaton ! ta$en ta$en a! 1:@ n ')rnt)re ')rnt)re and e!pre!!o "achne and 'or co"p)ter and AC t ! 0:@+
.& P)962; B++/6 S'2 Particulars
1alance Sheet (in Rs.) %$+,+-
%$+-,+/
%$+/,+0
9ners %und
5*5"00
5*5"00
5*5"00
-eserves @et
0 166!6/
166!6/ 2,,"655
*661""5 */6"///!5
Lia=ilities
0
0
0
otal Lia=ilities and 9ners #und
!1206/
1011*""5
1*,!/22"!5
#urniture $ #ittings
1**000
12/000
112000
,,00 "2000 "2000 "*260 22/"*0
//00 2*000 2*000 "*260 1,*0/0
!!00 16000 16000 "*260 15,/20
10**0 *,000 *"*!2/ !1206/
,2/0 2*500 !,2/5"5 1011*""5
/120 0 1""/002"!5 1*,!/22"!5
'o%%ee mac&ine 'omputer Air conditioners otal depreciation @et Assets 9t&er eBuipments
Page 30
Page 33
