CHAPTER 3 Research Methodology

CHAPTER 3 RESEARCH METHODOLOGY

RESEARCH METHODOLOGY Research methodology is a way to systematically solve the research problem, as to how research is done scientifically. It consist of the different that generally adopted by researcher to study his research problem along with logic behind them. It is necessary for the researcher to develop certain tests.

The following are the methods adopted for the projects. The Research Design is made as per the requirements of the project. For the secondary data collection, the information in the record of the company proved to be sufficient. For the primary data collection, the researcher has preferred the survey method to the other  methods. In the survey method, the researcher chose to undertaken field work. This is because there is  perception that in the geographical area in which he was to conduct the survey, better and quicker data was possible to be collected only through direct field work. In the field work, instead of choosing any interviews or recorded observation, the researcher  chose to incorporate all the questions in from of a questionnaire. Research Design

The researcher after choosing the subject, company and the area to conduct his research, decided to establish the theme or the important factor upon which the entire project is to be based. TYPES OF RESEARCH Descriptive research

Descriptive research includes surveys and fact-finding enquires of different kinds. The major   purpose of descriptive research is description of the state of affairs as it exists at present. In social business research we quiet often use the term ex-post facto research projects are used for  descriptive studies. The main characteristic of this method is that the researcher has no control over the variable; he can only report what is happening. Most ex-post facto research projects are used for descriptive studies in which the researcher seeks to measure such items, for example, frequency of shopping and consumer performances on products and services. Descriptive research methods will be applicable to the existing problem. Here the study is conducted for a fact i.e., to know the “customer opinion on Honda motors two wheelers”. So the  process was conducted through questionnaire. Data collection

It was necessitated in order to obtain data relevant to the project. In order to collect the primary data, survey method was chosen. No observation techniques and the likes were resorted only questionnaire method was adopted. The sample size was chosen keeping in mind out only the time factor but also the area of coverage. The sample size was limited to 100 customers. The primary data was collected in the geographical limit of villupuram region. The questionnaire has been physically carried out by me and filled up by the respondents. Sampling Method

Sampling method: random sampling Sample Size: 100

Random sampling is also known as probability sampling. It is chosen such a way that each member of the universe has no chance of being selected. It is this condition- knows chance-that enables statistical procedures to be used on the data to estimate sampling errors. The most frequently used probably samples are sample random samples, systematic samples, satisfied samples and cluster samples. I had chose Random sampling in the case of customer. The sample size was taken as 50 customers for the survey. Period of study

The period of the study for this is one month’s i.e. June 2013. The Questionnaire Design

The questionnaire has been prepared on the following lines:  

The questionnaire includes the entire relevant question so as to provoke and elicit the data from the respondents in a brief manner. There are some open ended questions which are incorporated in the questionnaire. The reason behind this is to get the subjective data which if otherwise put in the form of a close ended form would not elicit the answer in a proper form.