ASERRADERO Y CARPINTERIA “COPACABANA SAN ANTONIO”
Contenido INDICE...................................................................................................................3 RESUMEN EJECUTIVO............... EJECUTIVO........................ .................. .................. .................. ........................... ....................................3 ..................3 ESTRATEGIAS ESTRATEGIAS DE FINANCIAMIENTO.......... FINANCIAMIENTO................... .................. .........................................4 ................................4 ESTRATEGIAS DE LA COMPAÑÍA...................................................................4 ESTRATEGIAS ESTRATEGIAS DE MERCADOTECNIA.............. MERCADOTECNIA...................... .............................................5 .....................................5 ESTRATEGIAS ESTRATEGIAS DE PRODUCCION.............. PRODUCCION....................... ............................. .........................................12 .....................12 ESTRATEGIAS DE PERSONAL......................................................................13 NATURALEZA DEL PROYECTO........................................................................15 LA COMPAÑÍA.................................................................................................15 MISION.............................................................................................................16 VISION.............. VISION....................... ................. ................. .................. .................. .................. ................. ........................ ..................................16 ..................16 OBJETIVOS............... OBJETIVOS........................ ................. ................. .................. .................. .................. .................. .................................16 ........................16 VENTAJA COMPETITIVA................................................................................1 PRODUCTO.....................................................................................................1 PLAN DE MERCADOTECNIA............. MERCADOTECNIA...................... .................. .................. .............................................1! ....................................1! SEGMENTO DE MERCADO............... MERCADO........................ .................. .................. .................. .................................1! ........................1! ANALISIS DE DISPONIBILIDAD TANTO TANTO DE MATERIA MATERIA PRIMA COMO DE DEMANDA............... DEMANDA........................ .................. .................. ................. ................. .................. ............................................21 ...................................21 ANALISIS DE LA COMPETENCIA............... COMPETENCIA........................ .................. ...................... .................................23 ....................23 ANALISIS DE LAS 4 P"S............ P"S.................... ................. .................. .................. .................. ................. ................. ..................25 .........25 ANALISIS FODA.............. FODA....................... .................. ................. ................. .................. .................. ....................................25 ...........................25 FORTALEZAS...............................................................................................25 OPORTUNIDADES.......................................................................................25 1
ASERRADERO Y CARPINTERIA “COPACABANA SAN ANTONIO”
DEBILIDADES.............. DEBILIDADES....................... .................. .................. ................. ................. .................. ....................................25 ...........................25 AMENAZAS................ AMENAZAS........................ ................. .................. .................. .................. ................. ......................................25 ..............................25 PRODUCCION....................................................................................................25 DESCRIPCION DEL PRODUCTO O SERVICIO............................. SERVICIO............................................25 ...............25 FLUJO GRAMA DE PROCESOS................ PROCESOS......................... .................. ..................... ..................................2 ......................2 RE#UERIMIENO DE MATERIA MATERIA PRIMA$ INSUMOS Y MATERIALES............2% MATERIALES............2% RE#UERIMIENTO DE MANO DE OBRA.................. OBRA........................... .................. ................. .................... ............31 31 DISTRIBUCION EN PLANTA...........................................................................31 ORGANIZACI&N.................................................................................................33 TIPO DE EMPRESA................ EMPRESA......................... ................. ................. .................. .................. .....................................33 ............................33 ORGANIGRAMA..............................................................................................33 MANUAL DE CARGOS....................................................................................33 FINANZAS...........................................................................................................36 FUENTES DE FINANCIAMIENTO...................................................................36 ANALISIS DE LA INVERSION............... INVERSION........................ .................. .................. .................. ................. ......................36 ..............36 ANALISIS DE LOS INDICADORES INDICADORES FINANCIEROS............... FINANCIEROS........................ ........................36 ...............36 BIBLIOGRAFIA....................................................................................................3 ANE'OS................ ANE'OS........................ ................. .................. .................. .................. ................. ................. .................. .................. ........................3 ...............3
2
ASERRADERO Y CARPINTERIA “COPACABANA SAN ANTONIO”
INDICE RESUMEN EJECUTIVO L( )(*+,-/*0( BELTRAN / -( ,)*/+*/( /,)(( ( ( /(7*(),8- 9 */+(*(),8- / +,/:( / (/*( +* /-)(*; )- ( /+/),<,)(),-/ (( +* / ),/-/. S/ ,+//-(*( ,+//-(*( /- / +*//-/ +*9/)$ -( -/=( 0-/( / +*)),8-$ +*)),8-$ >/ / ( <(7*,)(),8- / - /)*,*, / /)*( +*?,. E/ ,-<*( )-( / ( ,;,/-/ +(*/@ /- ( +*,/*( +(*/ / =/*( ( -(*(/:( / +*9/)$ / /),*$ (-/)//-/ / ( )+(0($ ( ,,8-$ =,,8=,,8-$$ / /(7 /(7/)/ /)/*?*?- 7/, 7/,= =$$ ( =/-( =/-(( ( )+/ )+/,, ,,=( =( 9 /; /; ( /)*,+),8- / +*). L( /;-( +(*/ / =/*? / +(- / /*)(/)-,( >/ / (*(- +(*( / ;* / 7/,=$ ( /;/-(),8- / /*)($ / (-?,, / ( ,+-,7,,( (- / ( (/*,( +*,( ) / /(-(. Y +/*,*/-/ / =/*( (-?,, / ( 4 +. E- ( /*)/*( +(*/ / =/*? )- */(),8- ( ( +*)),8- / +*)$ // ( /)*,+),8- / +*)/$ / < ;*(( / ,$ 9 / (*?- ( */+/),=( (7( / */>/*,,/- / (/*,(/$ (- / 7*( 9 / (/*,( +*,( / ,-. A/? / =/* ) / ( ,*,7),8- /- +(-(. E- ( )(*( +(*/ / =/*?- /- */(),8- ( ( *;(-,:(),8-$ / ,+ / /+*/($ / *;(-,;*(( (/? / (-(/ / )(*;$ ( (,-,*(),8/ / 9 ) / (*? / /(** / +/*-(. Y ) +(*/ <,-( / ?*/( / <,-(-:($ ) 7/-*/ ( </-/ / <,-(-),(,/- +(*( / */+/),= +*9/)$ / (*? - (-?,, / ( ,-=/*,8-$ +/*,*/-/ / =/*?- / /( / */( +(*( //*,-(* , (7*? 3
ASERRADERO Y CARPINTERIA “COPACABANA SAN ANTONIO”
,,(/$ / =/*? (7,- - (-?,, / ,-,)(*/ <,-(-),/* 9 +,7/ /)/-(*,.
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ASERRADERO Y CARPINTERIA “COPACABANA SAN ANTONIO”
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ASERRADERO Y CARPINTERIA “COPACABANA SAN ANTONIO”
P/* ( ,/(* /*(/;,( / (*/,-;$ (7,- /7/ /-/* /- )/-( ( )+//-),( +* //+$ ,/(- /*(/;,( >/ (+*=/)/- /7,,(/$ >/ / 7(/- /- ( /*(/;,( >/ / /- (- 7/- */($ 9 * <()*/ (/ ) -/*( )(+(),( 9 -/*( ,-=/*,8-. P(*( -( /* ;/,8- / ( /*(/;,( / (*/,-;$ ( / //- ,=,,* )(,<,)(* /- /*(/;,( /,-(( ( 4 (+/) ///- / - -/;),@ /*(/;,( +(*( / +*)$ /*(/;,( +(*( / +*/),$ /*(/;,( +(*( ( +(:( ,*,7),8-$ 9 /*(/;,( +(*( ( +*),8- )-,)(),8-. C-- / ///- )-), ) ( 4 P ( /:)( / ,H / (*/,-; / /*)(/)-,(. -
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ASERRADERO Y CARPINTERIA “COPACABANA SAN ANTONIO”
,-((),8-$ -/=( ;(*(-0($ -/=( <(),,(/ / +(;$ -( (9* (/*0( /- ( )+*(. -
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ASERRADERO Y CARPINTERIA “COPACABANA SAN ANTONIO”
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ASERRADERO Y CARPINTERIA “COPACABANA SAN ANTONIO”
+*//-(),8- / +*) >/ 7*,-/ 7/-/<,), (,),-(/ o
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9
ASERRADERO Y CARPINTERIA “COPACABANA SAN ANTONIO”
+*) 9( /H,/-/$ ,- >/ - ,/( +(*(
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ASERRADERO Y CARPINTERIA “COPACABANA SAN ANTONIO”
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ASERRADERO Y CARPINTERIA “COPACABANA SAN ANTONIO”
(,;-(),8- / */)*$ )9 */>,, <-(/-( / )-*,7,* ( ;* / 7/,= ;7(/ / ( /+*/( /- / (*) / /*(/;,( /+*/(*,( 9 )*+*(,=($ (- ) */( - +(*8- )-,/-/ +(*( / /(** (+*+,( / ( /),,-/ ?),)( 9 +/*(,=( / 7,/(. L( <-),8- / P*)),8-$ /- +/*+/),=( ? )-/+*?-/($ / )-,9/ /- - /(78- )(=/ / ( *;(-,:(),8- +(*( */+-/* / (-/*( // *(,),-(/-/ (- +(( ,-(=/*, +(*( <-),8- +*),=(. A+/) ) ( +*,*,(/ 9 7/,= )+/,,=$ ( /),,-/ 9 +0,)( /*(;,)($ ( <)(,:(),8- / ( +/*(),-/$ ( /=((),8- / /-<>/ / /*($ (0 ) / /(7/),,/- / /,( 07*,( / //+/$ /?- (),-/ )(( =/: ? ),,(- +(*( / ?*/( / +*)),8-.
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ASERRADERO Y CARPINTERIA “COPACABANA SAN ANTONIO”
ESTRATEGIAS DE PERSONAL E- )( )(,-/$ // (),(*/ / )-)/+ / E*(/;,( P/*-( ( 7/-/<,), ,-,=,( +/*-(. S,- /7(*;$ // =,(*/ >/ -/= ,/+ /(-(- - -/= ,+ / +*/ <*(- +(*/ / -( *;(-,:(),8- (9*. E -/)/(*, /-/-/* >/ ( ,/ (+*( (; *//=(-/ ( /-*- 9 / =(*( +* /. P* / /7/ ,/(* 9 /(**(* -( / / (;( *//=(-/ +(*( ( /+*/(),/-/ /( >/ *(7((. C(( +*/ / =(- ( 7/-/<,),(* (- ( /( )
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13
ASERRADERO Y CARPINTERIA “COPACABANA SAN ANTONIO”
C8 )+//- ( +*;*(( / E*(/;,( P/*-( / +//- )-*((* 8 ,-,=,(/ 7*/ B*(-,-; P/*-($ O7/,=$ P*),=,($ N/*,-;$ O/ +// ()/* / +-/*/ /- )-() )-,; 9 /(* /-)(-( / /-=,(*/ ( ,-<*(),8- >/ -/)/,/.
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ASERRADERO Y CARPINTERIA “COPACABANA SAN ANTONIO”
NATURALE+A DEL PRO,ECTO LA COMPAÑÍA L( /+*/( A/**(/* 9 B(**()( KCOPACABANA SAN ANTONIO$ -()/ / 25 / M(*: / 21 7( ( +/*=,,8- / M(;(9 C?=/: G(9( +*+,/(*,( ;/-/*( / (/**(/*. E- / -/;), / )/*),(,:( (/*( / ,+$ ) /*@
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O-JETIVOS O-JETIVO GENERAL
15
ASERRADERO Y CARPINTERIA “COPACABANA SAN ANTONIO”
P*+-/* ( *(= / -( C(*+,-/*0( I-*,( ( <(7*,)(),8- 9 )/*),(,:(),8/ /)*,*, +*?, / /)*( /- ( ),( / S(-( C*: / ( S,/**(.
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ASERRADERO Y CARPINTERIA “COPACABANA SAN ANTONIO”
DOMESTICO DIRECTAS MULTICENTER OME CENTER
INDIRECTAS OTRAS CARPINTERIAS
ANALISIS DE LAS 6 P>S ESTRATEGIAS DE COMERCIALIZACIÓN ESTRATEGIAS Y ACCIONES PRODUCTO
- Proporcionar un servicio a domicilio y de
compra vía telefónica. ACCIÓN: - Mediante la adquisición de un determinado monto el servicio gratuito a domicilio, y al no cumplir con el monto se optara por el cobro del servicio. - Se receptará pedidos a varios destinos de la ciudad através de la vía telefónica. PRECIO
Promover la estrategia de precios de introduccion. ACCIÓN: - Establecer promociones trimestrales sobre determinados materiales y accesorios.
PLAZA
- Se dará el servicio de accesoria técnica
ACCIÓN: - Se dictará talleres de capacitación y prevención en convenio con nuestros proveedores a los artesano, para la optimiación y mane!o de los productos. COMUNICACIÓN
- Se difundirá la nueva imagen a los
"rtesanos, lectores de la ciudad y la provincia. ACCIÓN: - #a empresa utiliará los medios de comunicación de la región, se dará calidad a nuestro servicio satisfaciendo las necesidades de los profesionales y estudiantes que tienen el $abito de la lectura
24
ASERRADERO Y CARPINTERIA “COPACABANA SAN ANTONIO”
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ASERRADERO Y CARPINTERIA “COPACABANA SAN ANTONIO”
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