PRESIDENT: Charlene PRESIDENT: Charlene Mae Fransisco VICE PRESIDENT: Darlene PRESIDENT: Darlene Cruz SECRETARY: Jamaica SECRETARY: Jamaica Calisang MANAGER: Tom MANAGER: Tom Filbert Escamillan Paul Xzamuell Odi OPERATIONS MANAGER: MANAGER: Paul SALES MANAGER: Kevin MANAGER: Kevin Ralph Baldeviso FINANCE MANAGER: Sean MANAGER: Sean Patrick Caintic ACCOUNTING STAFF: Chezka STAFF: Chezka Denisse Maravilla OPERATION STAFF: Shane STAFF: Shane Atacador SALES ANALYST: Joshua ANALYST: Joshua Demition
CHAPTER I Executive Summary Pretty Fruity . Students will provide a new business for you. New, Fresh, Juicy and Delicious Fruits. We serve different flavors such as Mango, Waterrmelon, Banana etc. Our business is located on SLCV. We make sure that our products are well made and clean. The president Ms Charlene Mae Fransisco will lead and tell us our roles on how we w e can contribute to this project while the vice president Ms. Darlene Cruz will help our president pr esident on decision making of course help us in paper works the secretary Ms Jamaica Calisang will help us in paper works she will do most of the th e paper works while the sales manager Mr Ralph Kevin Baldeviso will assess and do the work in money money he will tell us how much did did we need to spend to provide this that so whatever the operation manager Mr Paul Odi will help us overseeing the production of goods and/or provision of services. It's an operations manager's job to make sure an organisation is running as well as it possibly can, with a smooth efficient service that meets the expectations and needs of customers and clients. Our finance officer Mr Sean Patrick Caintic have a general responsibility to ensure that government resources are properly managed. Depending on how their organization is structured, they may also have additional leadership roles and responsibilities. Our accounting staff Mr Shane Atacador will they maintain financial reports, records, and general ledgers; prepare and analyze budgets; and perform general bookkeeping. Our sales analyst will collects data related to sales, analyzes it, and finally reports it to the management, in order to increase the sales of a company. While collecting and analyzing sales related information, a sales analyst takes into consideration the prevailing economic conditions
CHAPTER II Introductory Page
Group 3 GRADE 9 - ST. BENEDICT OF NURSIA
A. NAME AND ADDRESS OF BUSINESS PRETTY FRUITY # 5 MAYSAN ROAD, VALENZUELA CITY B. NAME AND ADDRESS OF PRINCIPALS/STAKEHOLDERS
NAMES
ADDRESS
CHARLENE MAE FRANSISCO
#89 JACINTO ST. BAGBAGUIN, CALOOOCAN CITY
DARLENE CRUZ
# 330 MC AUTHUR HIWAY MALINTA VALENZUELA CITY
JAMAICA CALISANG
#42 BERNARDO ST. SUMILANG SUBD. DALANDANAN VALENZUELA CITY
TOM FILBERT ESCAMILLAN
# 10 DELOS SANTOS COMP. BUKID STREET RINCON VALENZUELA CITY
KEVIN RALPH BALDEVISO
#009 J MEDINA ST. DALANDANAN VALENZUELA CITY
PAUL XZAMUELL ODI
#24 A PARADA ROAD VALENUELA CITY
SEAN PATRICK CAINTIC
#0070 DONEZA ST. BALUBARAN VALENZUELA CITY
CHEZKA DENISSE MARAVILLA
# 1331 DUHAT ST. CARIST THE KING SUBD. VALENZUELA CITY
SHANE ATACADOR
# 326 D MC AURTHUR HIWAY VALENZUELA CITY
JOSHUA DEMITION
# 59 L. SAN DIEGO ST. CANUMAY WEST VALENZUELA CITY
C. NATURE OF BUSINESS My team is supposed to bake fruit pies as our product, concoction of fruits to make it unique somehow we realized that it would be to tedious, to prepare the ingredients, the measurement details in baking and of course its production costs. So we decided to make fruit shakes instead because we believe it’s very healthy and affordable thus the mushrooming of flavoured teas, cold coffees other cold beverages but ours would be unique because we planned to use only the prettiest organic fruits available in the market and it will all be natural ingredients, no sugar or artificial sweeteners just the blended fruits, fresh milk and honey. Fruit juices are very good sources of vitamins and minerals necessary for our health. As a matter of fact more people are resorting to eat more fruits
and vegetables their diet because people are now aware of its health advantages even to preventive cure of critical illness like cancer, hypertension and heart ailment. We named it Pretty Fruity because we’ll choose the prettiest fre sh organic fruits available in the market,
pretty good for everybody’s health and its be prepared by pretty girls like us. D. STATEMENT OF FINANCING NEEDS Our estimated capital is 1000 pesos, the ingredients in our business is water, milk, sugar, mango, watermelon and kiwi while on the items we buy cups and straw the price of ingredients and items for mango – 100 pesos, sugar – 50 pesos, watermelon – 75 pesos, kiwi – 50 pesos, straws – 30 pesos and cups – 50 pesos. The equipments we going to use in this business is blender and ice pick only. The location that’s going to take place in our business is in the SLCV Big Canteen for our packaging we are going to use plastic cups and plastic straws and paper tissues.
CHAPTER III Vision of Business Our vision is to be a premier innovator of natural fruit flavor and ingredient solutions to the world’s leading food marketers and manufacturers. To elevate our clients business performance and its employees lives to a level beyond their expectations. To that end, we will commit our time, our energy, our thought and our experience until we succeed together. Vision statement identifies where the categories the organization intends to be in future o where it should be to best meet the needs of stockholders. The vision should be inspirational and slightly out of reach. Typically, it is a person or organization’s vision that provides a framework for planning.
CHAPTER IV Production Plan A. MANUFACTURING PROCESS
First Step: Prepare all ingredients that needed.
Second Step: Wash, Peel and Chop the fruits into small pieces .
Third Step: Add milk, sugar according to sweetness of fruits.
Final Step: Blend until smooth and creamy and there are no fruit chunks in it. Pour prepared shake into serving glasses.
B. MACHINERY, TOOLS, EQUIPMENT Here are the tools, equipments and machinery we used:
Peeler - We used peeler to remove the outer layer of the fruits we used.
Pairing Knife Also called as “all purpose knife” we used this tool for the extension of the hand for small cuts, pairing or coring.
Measuring spoons- We used measuring spoons for measuring small amounts of both dry and liquid ingredients accurately.
Glass measuring cup- We used this utensil to measure liquid volume of ingredients we used.
Glass-This is where we put our condensed milk and different liquid ingredients.
Plates- This is where we put our ingredients like mangoes, kiwi etc.
BLENDER
This is our most important tool we used.
Because without the blender, The whole thing will become a mess. This is where we
CHAPTER V Marketing Plan A. SWOT ANLYSIS
STRENGTHS:
Able to get many customers
WEAKNESSES:
at the same time
Achieved customer
unkind
satisfaction
The company has strong
efficiently
Lack of materials to produce the said product
Is always open even during calamities and able to serve
Products are often out of stock
commitment in offering their best services
Employees are often rude /
Location is set in an unpopular foot traffic
Employees are often spending the funds profited on other
unnecessary stuff.
Quality products that are healthy
OPPORTUNITIES:
Has the opportunity to
New and improved products arise in competition that are
other countries
better than the company offers.
Partnering with other food
Its success led to the market
manufacturers
entry of copycat brands that
Expanding sales of products
pose moderate threats.
Advanced methods and
having a franchise
techniques that offers more
The government strongly
reliability and quality by
supports small business to
competitors
help offer better services
expand its operations to
to other platforms such as
THREATS:
influence than the company.
Dominating the whole market with effective marketing strategies
Competitors have superior global
Often gets trouble in terms of rules and regulations by the government
This is the overall SWOT analysis of our business about fruit shakes and according to the table above, the strengths of our business shows that we are able to serve and get loads of customers at the same time, even during calamities or in any phenomenon. In addition, we offer quality products as we can. The weaknesses of our business is seen that some of our employees / staff are often rude, products are often out of stock due to limited employees / producers, and even has barely enough to produce our products. Oftentimes, our location where we sell is not that much crowded with people to try our products. Worstcase scenario, our staff often spends the funds profited / earned on other unnecessary stuff.
Our opportunities in this business include expanding our operations to other countries, and we do collaborate with other food manufacturers to produce the best quality product possible. Having a franchise on popular stores like malls and stalls is yet our goal in order to reach more customers. In addition, our government strongly supports small businesses like us to help us offer our products better. It also comes with our effective marketing strategies.
On the other hand, the dark side of our business, the threats. The major factors that affects our business is that some companies copy our branding name, products and the way we offer. It is the same with having a competition since other competitors offer better services and products than our company. Other competitors also use effective, advanced producing methods that are superior compared to ours. Rules and regulations is the
biggest factor, we often get in trouble since it plays a big role on how the government sets regulations on small businesses like us and can change without any notice.
B. PRODUCT Our product is Fruit Shakes. We choose fruit shakes because it good to all. Everyone can afford our fruit shakes. It is also good for people who loves shakes, juice etc. It is also good to all people because it’s natural and fruits. We all know everybod y loves fruits. Fruit Shakes can be an easy way to nourish your body with essential nutrients. There are a lot of benefits in our fruit shakes.
Our goals for this product is to make the louisian community healthy. They could buy shakes from us for a low price only. Everybody will surely love this product when they eat and they become dehydrated they can come and buy some fruit shakes to us.
C. PLACE
Our place is located at St. Louis College of Valenzuela Campus. The reason why we choose this place is because this area is very strategic place due to the location which is in Valenzuela. Actually we don’t have a stall or booth to sell it classroom to classroom so it can be easily to make money and we make sure that the students in this campus will surely buy our product.
D. PRICE
P retty Fruity Our goal is to serve you a clean and fresh fruit shakes. We picked the best, juicy and delicious fruits for us to enjoy it together. It gives us the opportunity to gain more nutrients from it. We can enjoy and be nutritious at the same time by purchasing our Fruit Shake for as low as
₱10.00.
It’s better to invite some of your
friends to enjoy our Shake. Pretty Fruit has different flavors for us to have a good time. We have Mango, Watermelon, Apple, Kiwi, Etc. For a longer happiness with us, why don’t
you try our Medium sized shake for
₱15.00.
This way we can give you satisfaction
to your heart’s content. The more the merrier so why don’t you invite your barkada
to give us a chance to serve them as well. Last but not the least is our Biggest and Fantastic deal, our large sized Shake can give you Maximum happiness for our maximum price of
₱20.00.
It’s
hard to wait for something that won’t come so instead of waiting, we will go to your classroom to give you joy and have fun with us. We hope to see you soon!
E. PROMOTION M A R KE T I N G S T R A TE G y
M -
Mindful creation of products and services that corresponds to their price in a competitive market.
A-
Assuring that the product deliver to costumers are safe and fresh.
G -
Guaranteeing tract the most products being offered compliments
I -
Implies on setting prices that are benefiting both company and
C -
Caring for costumers through delivering the great tasting foods and
costumers needs with reasonable prices.
costumers.
healthy products of FRUIT MAGIC and by its friendly and costumers oriented employees.
CHAPTER VI Appendix L O C AT I O N M A P
Cruz, Darlene Vice President
Escamillan, Tom
Calisang, Jamaica
Vice President
Secretary
Odi, Paul Operations Manager
Baldeviso, Kevin
Maravilla, Chezka
Sales Manager
Accounting Staff
Caintic, Sean Finance Manager
Atacador, Shane Operation Staff
Demition, Joshua Sales Analyst
