Strategic plan for
Bounce Fitness
Introduction
Bounce Fitness is made up of four fitness centers. Head office is currently established in Cairns, Queensland. The other centers are in Brisbane, (Queensland), Sydney, (New South Wales) and Melbourne, (Victoria). It is the intention of the Board of Directors that a new centre will be opened in Perth, (Western Australia).It was established in 2001 by Margaret House as a single aerobic studio. After two years membership increases demanded the small leased centre be expanded and a new facility was built on land purchased by the organization. In 2004 a second centre was established in leased premises in Brisbane and then Sydney and Melbourne in the subsequent two years. The Head Office remains in Cairns and a Board of Directors has been established to oversee the function of the business in all of the centers. Each centre has a Manager, who reports to the CEO in Cairns, and a team of permanently employed fitness instructors and other casual instructors, all of whom report to the Centre Manager.
Mission Statement
The Centres will serve the community with quality, comprehensive, unique, and distinctive health programs and services. The employee team will expand upon the preventive services while improving the quality of life among participants through health and fitness services utilizing state of the art equipment and practices. These programs will reflect members’ needs and be financially viable for all stakeholders.
Vision Statement
Bounce Fitness is committed to an expanding role as a premiere provider of wellness integrated services. Through the evolvement of an empowered employee culture and the creative acquisition and use of resources, we will develop and implement comprehensive programs and services appealing to all.
Values
We hold ourselves and co-workers accountable for building trust with our members and each other by being honest, ethical and consistent in what we say and do.
Teamwork
We are committed to empowering our internal teams and external members with the appropriate resources to effectively achieve our common vision.
Accountability
We hold ourselves and our co-workers accountable for our behaviors and responsibilities as they affect us, our members and our culture.
Quality
We are committed to continually leading the fitness industry by providing the highest standards of quality to our members, through services, programs, and community relations.
Environmental Scan
SWOT Analysis
The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing Bounce Fitness.
Strengths
• Results-oriented approach to attracting and maintaining customers • A well-researched, detailed health wellness program that is long-term in
focus • Intensively trained staff.
Weaknesses
• High costs associated with customized, personal service • The inability to work on a high volume business model • The costs of attracting a large corporate client
Opportunities
• Participation within a growing market • The large increase in clients that follows with the acceptance of Bounce Fitness’program by a Single company • The ability to leverage future quantitive analysis that supports the
contention that long-term
Threats
• Lack of immunity to an economic downturn • Potential competition from larger, well established competitors • A change in society where the individual begins to take far more
responsibility for his/her health maintenance.
Cost benefit Analysis Cost
Benefit
Cost for new staff,brochure, Advertisement will be $1000
Company will get good will In the market and can raise their income. They can survive in the competitor market
Cost for the employee training which is a main requirement for company it will be $3000
They could get more experienced and employee to provide better services to the customer. They can attract more customers
Conclusion
After considering all of aspects of cost and benefits which a company is going to face while making new changes in the business we found that there are more benefits rather than costs.
PEST Analysis 1. Political • Legislation • Regulation • Political power
2.Economic • Tax • Growth • Interest rates • Inflation
3.Social • Demographic change • Living standard • Attitudes at work
4.Technology • Inventions • Research • Improvements to processes
Critical Success Factors • Corporate Fitness’s keys to success are: • Marketing services to companies and individuals • Recruitment of experienced companies and individuals • Dedication and hard work of the founder • Raising productivity • Lowering overall costs.
Critical Issues • Bounce Fitness faces several critical issues. It needs to: • Sign up a sufficient number of medium-sized companies. It is more cost effective for them to service a
couple of medium-sized companies than many small companies. • Continue to drive down the costs associated with serving a customer.
Strategies and Actions for Objectives
Our production was decreasing from last few months because of this we are losing our customer and our company s good well. So we need to reduce this risk by making new plan and strategies. We will do the advertise in first and second week and deliver the brochure as well to hire the new staff for new staff after this we hire the staff which are eligible for the position. Next step is give them induction we will review our plan and receive feedback.
Implementation Schedule
Act
Advertise
New staff Brochure
Induction for new staff Review the plan Feedback
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
