BSBMGT616 Develop and Implement Strategic Plans
M. Kalpana M.Perera Advanced Diploma in Leadership Management
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Assessment Tasks
1) Review the organization’s Vision, Mission And Value 2) Analysis the organization’s environment (Value Chain, PEST and SWOT) 3) Strategic Planning
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Task 01 Review the organization’s Vision, Mission and Value Vision and mission use to explain an organization’s purpose and directions. Mission defines
what the organization is currently doing. And vision defines where the organization wants to be in the future.
Email to stakeholders stakeholders From:
[email protected] To: Respective Stakeholders/Consulta Stakeholders/Consultant nt Subject: Mission/Vision Review I hereby to update you about my vision and mission review of our organization. Focusing objectives and notes from the meetings are mention below,
01. Existing Vision and Mission:
Vision: “Within the next five years, Macvilie will become a national brand, and will be accepted as
an integral part of the hospitality industry, perceived as a key component in the success of hospitality establishments, establishments, both large and small”
Mission: “Macvilie is in business to provide espresso coffee machines that meets the efficiency,
reliability and sustainability needs of our hospitality clients who, in turn, rewards us with profit that will allow our stakeholders and the communities in which we operate to pr osper” 02. Current Approaches:
Incorporate Innovation : There is a real need to incorporate innovation into our mission because it has been an outcome from the self- directed team’s directive.
Strategic Alliances : The organization needs strategic alliances and seek out new partnership that support and promote our mission, desired outcomes, and strategies.
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Community : We need to be a good cooperate citizen that recognized our responsibility to be actives partnerships in our local communities, and even donate % of profits every year to a wide variety of community and nonprofit organizations.
03. Revised vision and mission
Vision : “To be the leading and best quality coffee machine company in the industry. And improve
the efficiency and effectiveness of customer solutions. Be the part of community involvement”
Mission : “MacVille embrace strategic alliances and to seek out new partnerships that support MacVille’s vision.
04. Organizational Values
MacVille values reflect our top priorities of Stakeholders, Staff and Customers.
Stewardship
Adhere to profession
Encouraging self- directed teams
Cultivate leadership
High level of safety
Wise environment practice
Meaningful value
Regards, General Manager, MacVille.
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Stakeholders
Staff
Customer
Task 02 Analysis the Organization Environment Environmental Analysis is a Strategic tool which can identify internal and external elements of an organization. Organizational analysis helpful to cap ture organization’s current situation.
PEST Analysis “PEST is an acronym for Political, Economic, Social and Technological. This analysis is used to
assess these four external factors in relation to your business situation. Basically, a PEST analysis helps you determine how these factors will affect the performance and activities of your business in the long- term.” http://pestleanalysis.com/pest-analysis/
Political
Tariffs on important espresso machine will be removed according to the government’s free trade
policy
The strong possibilities of introducing carbon tax
Economical
Development of consumer espresso machine market’s high growth
Increasing Australian dollar against all major trading partners
Recourse boom
Social
Life style trends toward eating out became more frequent and population ages became more affluent
Increasing Population growth rate
Technological
New commercial espresso machines are developed that use 30% less energy to run and more efficient heat exchanger
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SWOT Analysis “SWOT analysis (or SWOT matrix) is a strategic
planning technique used to help a person or organization identifies the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. It is intended to specify the objectives of the business venture or project and identify the internal and external factors that are favorable and unfavorable to achieving those objectives.” https://en.wikipedia.org/wiki/SWOT_analysis
Strength
State of the art Management
Weakness
Information System forming part of
Lack of experience personnel in importation and customs operations
MacVille’s Infrastructure
Best usage of Marketing Mix
Deals with the technology development
Good reputation in the field
Good customer relationship (after sales)
Poor services of contracted delivery company
Opportunities
Moving to Sydney market ( where the
Threats
Raising the Australian dollar which effect
bulk of espresso machines sold each
to disposable income of coffee drinking
year)
pattern
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Strategic alliances with coffee bean
suppliers
Nufix Inc (new competitor) shifting to espresso bean and machine market
BeanEX (competitor) started started import to coffee machine and wholesale.
Value Chain Analysis “The idea of the value chain is based on the process p rocess view of organizations, the idea of seeing
a manufacturing (or service) organization as a system, made up of subsystems each with inputs, transformation processes and outputs. Inputs, transformation processes, and outputs involve the acquisition and consumption of resources – money, labour, materials, equipment, buildings, land, administration and management. How value chain activities are carried out determines costs and affects profits. — IfM, Cambridge” https://en.wikipedia.org/wiki/Value_chain
Inbound Logistic:
Lack of experienced personal in importation and customs operations
Operations
orming part of MacVille’s The state of Management Information System (MIS) f orming
infrastructures.
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Outbound logistic:
A contracted delivery company is delivery MacVille’s Espresso Coffee Machines. Sometimes there are not able to deliver on time. It’s causing some issues with
customer. Marketing and Sales:
Marketing and Sales team is strong point for MacVille. Marketing Mix ( 4 Ps – Product/ Price/ Place / Promotion) working very well causing of technological developments.
Service
MacVille has good reputation in the industry. The installation, after Services, complain handling and training all get top mark from customer
Existing and potential competitors
Nufix inc.
Strength
Shifting from instant coffee in to the espresso bean and machine market
Finance and human resources
Weakness
Have difficulty being adaptable to the needs of niche market buyers
BeanEx
Strength
Recently started importing espresso machine
Selling espresso machine as a whole sale
Weakness
They have no established service arm to help whole sale clients maintained the machine that purchases
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Existing and potential Allies
Home Espresso Trades
Selling consumer espresso machines to home market around Sydney. Strength – Home consumer market compliment commercial market Weakness - Strategic partner not only focus on hospitality industry. Venture Risk –
Not fulfilling financial commitment
Associate with non-industry partner may have a negative effect on customer base
Can access to MacVille’s trade secret
Ambrosia Coffee Roast
Selling all types of coffee beans to supermarket and hospitality outlets around Australia Strength – Sharing customer base which committed to coffee bean industry Weakness – product image is not quality and its commodity base Venture Risk –
Risk with poor band association as sociation
Long- term commitment in signage
Java Estate
Selling quality Arabica roasted coffee beans all over the Australia Strength – fully committed to hospitality and coffee bean market Weakness – Other coffee bean suppliers not recommend MacVille machine with this strong strategic alliances Venture Risk –
Concern over the amount of money outstanding
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Task 03 Strategic Planning
Strategic Objectives
According to the board of MacVille the strategic plan had to achieved based on four (04) specific objectives. The strategic plan intends to achieve within five (05) years. Those objectives are, 1. Sell and service MacVille espresso coffee machines in every states of Australia. 2. Increase profit margin by 5% from 2010 benchmark in next five years. 3. Establish MacVille brand recognition in key market in next five years. 4. Reduce waste and energy use by 10% from benchmark 2010 within next five years ’
Develop and Describe Strategy
Objective 01
To sell and service MacVille espresso coffee machine in every state of Australia. This objectives is top priority to MacVille. Selling more machines can can increase more business for the MacVille. And this will lead us to higher profit margin. We can improve our customer base which affect to growth of company.
Strategy
Alliance with the Java estate. It worth to MacVille to sing a partnership with Java. They are Australia wide partners. And they have quality Arabica roasted coffee bean.
Establish MacVille warehouses in high volume states
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Plan
Install 200 coffee machines per year for 05 years
Marketing Manager
Open a warehouse in Melbourne within two Project Manager years after Sydney opens
for business
Set up agent in other states with outsourcing and maintains
Agent agreement and outsources maintains target the Western Australia, Tasmania and Northern Territory
Project Manager
Objective 02
Increase profit margin by 5% from 2010 benchmark in next five years. This will cause to lower supplier price
Strategy
Instigating bulk buying negotiation All departments operate at optimum capacity and productivity
Plan
100% buying from the container load Wages to turnover ratio of 12.5%
Responsible Person
Purchasing Manager
Production manager Operation manager
Objective 03
To established MacVille Brand recognition in key market within next five years by using new technology. Brand recognition is very important to company because it it increases the value of company and it help product stand out against competitors.
Strategy
Established social, internet and network marketing Join with Java Estate in co-branding cups
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Plan
1000 clicks per day online
100% of cafes with our machines using
Responsible Person
Marketing & Advertising Manager
Marketing Manager
and coffee banners
our cups
Objective 04
Reduce waste and energy usage by 10% from our 2010 benchmark within next five years. Strategy
Set up innovation & reward programs reducing waste use
Develop and implement energy use awareness campaign
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Plan
Responsible Person
25 suggestion per year, 06 new innovations introduce per year
Human Resource
Kw per use per person to drop to 10Kw
Human Resource
Manager
Manager
