Balanced Marketing Approach - 2014

A BALANCED MARKETING APPROACH That gets results…

•Review 2013 •Business Plan for 2014 •Lead Generation •Balance & Organization •Tools You Can Use

A BALANCED MARKETING APPROACH That Gets Results…

Keep it Simple

“Life is really simple  but we insist on making it complicated.”

Confucius

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REVIEW

Before you jump into planning take some time to review what worked (and what didn’t) in 2013…. How

much business did you have? How many buyers vs. sellers did you represent? What was your average sales price? Average days on market? How many listings did you have? What percentage of your listings sold? How many face to face appointments? Where did your business come from? What marketing efforts worked? What’s getting better? What’s not working? What needs more consistency? What strategic adjustments need to be made?

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Look for some bragging rights to include in your listing presentation or marketing. “Properties listed with me sell 50% faster than the average listing in the area…”

REVIEW

From your friends at WVMLS: In Paragon, go to Search Under Specialty Search , choose Inventory (2 nd column) Status: Sold Selling/Listing: Choose Listed or Sold Status Date: 01/01/2013 to 12/31/2013 Click “Search “Search”” to pull up a spreadsheet report

Click on the green Reports button (upper right) Click on the yellow Report folder to expand it Select “Inventory Report”

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Business Plan Keep it simple and focused…

The majority of business plans are too complicated…

If you invest invest a great deal of of time into creating an overly complicated business plan and then never look at it again you have just wasted your time! Keep it simple, focused & client centric

S M A R T

S pecific

|

Measurable

|

Attainable

|

elevant R elevant

|

Timed

What is the gap between your goals go als and reaching them?

Rank these 1 to 5. #1 being the area where you perform best. 1.) 2.) 3.) 4.) 5.)

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Business Plan the basics…

Set

a realistic number for income.

Calculate

how many closed sales per month this

requires. Calculate

how many face to face appointments it will take to get you to that number. What

lead generation sources will you use?

What

is your marketing budget?

What

steps will you take to stay organized and manage your time? How

will you stay motivated and on track?

S M A R T

S pecific

|

Measurable

|

Attainable

|

elevant R elevant

|

Timed

Business Plan Tracking Sheet Start with the basics…

Set a realistic number for income… Goals Calculate average commission Closed sale goals Appointment goals Contacts = appointments Tracking throughout the year Progress analysis Closed sales left to reach goal Appointments needed Contacts needed Sales Stats Keep track of every transaction

Goals | Tracking | Sales Stats

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Business Plan Start with the basics…

1. A clear outline of your production goals 2. How you will generate leads for your business

3. Develop what methods you will use for communication 4. Tracking and organization… make it a

habit.

Goals | Tracking | Sales Stats

Lead Generation Choose your focus…

What works for you?

Working your sphere Referrals Internet presence (be specific) Postcards / mail Email campaigns Open houses Farming / Prospecting FSBO’s Expired listings Floor time  Networking  Newspaper Other…

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Referrals ranked the number one most effective marketing strategy in 2011  based on a survey of 1,910 1,910 real estate estate agents.

Lead Generation - C.R.M. Client Relationship Management

Client Relationship Management -

Ben Kinney  – “37 ways to not suck at real estate marketing” In the last installment of this series, “tools” he talks

about CRM (which is his #1 recommended tool).

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Realty Juggler ($99 per year) Wise Agent Agent ($25 per month) Top Producer ($40 per month) Outlook

Google Apps

It’s your job to handle hundreds of transaction details & deadlines, as well as your client & prospect list.

Lead Generation Put a SYSTEM in place

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Do the least amount of contact with the largest number of people. This saves you time for consistent and focused time spent on your core.

Lead Generation Balance your contact formats Survey Survey Email Mailer Blog Video Referral

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blitz Phone calls Visits Events Client appreciation party Home ownership class What

else…?

Take all of your effective marketing formats and balance them on a schedule.

Lead Generation A month of social media content at a glance

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Credit: Katie Lance / Inman

Lead Generation Show up where people are landing… Top ranking real estate sites… 1. Zillow 2. Yahoo! Homes 3. Trulia 4. Realtor.com 5. Homes.com

Other places to ‘show up’ •Your site / blog •ActiveRain (or other blog) •Google+ •FaceBook •Instagram •Pinterest •YouTube •LinkedIn

Use About.Me to tie it together

Do you have a quality quality bio? This is step one. Then put on your expedition hat and show up where people are landing.

Web Presence / Social Networks Priority List / Action Plan / Schedule

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Get a handle on your web presence. Prioritize your time to be spent on what gets results.

BALANCE & ORGANIZATION Plan it –  it –  organize  organize it –  it – implement implement it…

Balance & Organization

Goal / Action plan 12 month plan Strategy & content plan Social media organizer

Use what works for YOU

A clean and organized space = productivity.

TOOLS YOU CAN USE Random fun to research and implement

Google Apps

RealQuest

DropBox

ATLIS

Zip Forms & DocuSign

Area Trend Report

Evernote AirDroid

MyNeighborhoodAgent

Jing

MailChimp

PicMonkey

Happy Grasshopper

DepositPhoto

RealtyJuggler (CRM)

Animoto

CloudCMA

Scribd SurveyMonkey

Get an iPad or Tablet (if you haven’t already… it’s time.)

A useful  tool  tool is one that will increase your business or save you time & money.

Top 5 Must-Have iPad Apps for Agents

presentations •Keynote or Prezi – good for listing presentations •Open Home Pro - gather info from f rom visitors at open houses •DropBox – store, sync, share files online •DocuSign DocuSign  - send, track, sign documents anytime, anyplace anyplace •ZipForms Plus – real estate forms •iAnnotate & PDF Expert  – great for paperless signatures

Credit: Katie Lance at Inman Next

TOOLS YOU CAN USE Productivity Specific

Clear off your space & time block PomodoroTechnique.com Unroll.me  Anti-Social/Freedom/Selff Control  Anti-Social/Freedom/Sel SlyDial Call Bliss (iPhone DND app) SMS Text Text Auto Responder Re sponder Use “lists” in FaceBook

A useful  tool  tool is one that will increase your business or save you time & money.

Tools You Can Use Stay motivated and “in the know” Education / Motivation

AgentReboot (Seattle 3/12 - $59) $59) ActiveRain 1000 Watt Blog Productivity Junkies Agent Genius Realtor.com (news / stats) MyTechOpinion Ben Kinney (IMSD) Tom Ferry, YourCoach.com The Good Life Team Local Success

Knowing your business is a service to your clients.

Tools You Can Use Stay inspired

Knowing your business is a service to your clients.

We’re here for YOU!

Put our years of experience in business development and customer service to work for you.

Willamette Valley’s #1 choice for title & escrow services Award winning customer service & social media

Yes! Please send me me follow up information… information…

Business Goals 12

/ Action Plan Template

Month Planner

Social 30

Plan Tracking Sheet

Your Email: ____________________ ________ ____________

Media Organizer Template

Days of Social Media Content

Links

Your Name: ____________________ _________ ___________

to tools / resources

Sample ATR /

Sample Property:________________  ______________________________

ATLIS

Willamette Valley’s #1 choice for title & escrow services Award winning customer service & social media