Alibaba Marketing Plan

Company Introduction

Neither this document nor any discussion relating to it is an offer or a solicitation of any offer to purchase securities in the Company. All information in this document is provided for informational purposes only. Any projections and forecasts included in these materials were prepared based on assumptions assumptions regarding facts and future events that may or may not materialize. No representation or warranty of any kind is made by the Company, Company, its management or any other person associated with the Company in relation to any such projections or forecasts or any other information included in these materials, and no

Alibaba.com Corporation: Three Marketplaces & A Way to Transact Safely International Site: Global B2B

China Site: China Domestic B2B

Overseas Buyers/Importers

Exporters

Taobao.com: China Consumer E-Commerce Consumers

China Wholesalers

China Wholesalers

AliPay 

Retailers/ Volume Sellers

Yahoo! China •August 2005 announcement •US$1billion investment •Yahoo 40% stake in Alibaba •Long term strategic partnership

Awards and Honors Forbes Magazine 

Far Eastern  Economic Review 

“Best Website for Entrepreneurs”

Entrepreneur  Magazine 

Harvard Business  School 

“Top Website for Entrepreneurs”

Case Study A & B

Top-Ranked Websites •Alexa.com: an Amazon.com subsidiary providing independent website traffic statistics •Alibaba and Taobao receive top rankings:

Alexa Rankings:

•World’s Top-Ranked Import and Export Site •World’s Top International Business and Trade Site

Alexa Rankings: •China’s Top-Ranked Consumer E-Commerce Site •World’s Third-Ranked Consumer E-Commerce Site •Alexa, May 2005: “In China, the largest auction site is Taobao.com... a solid win.”

A Time-Tested Team

1999

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Founded in 1999 Started with 18 founders, now 4,000+employees China: Sales and service offices in 14 cities International: Offices in US and Europe & HK Senior management working together for 5+ years

2004

Alibaba Values Customer is #1

Promote Teamwork

Embrace Change

Integrity Passion

Respect

Strong Revenue Growth •Positive free cash flow since 2002

1Q03

2Q03

3Q03

4Q03

1Q04

GAAP Revenue

2Q04

Cash Receipts

3Q04

4Q04

1Q05

Alibaba.com International • World’s largest business-to-business marketplace for global trade • 2.2 million members (SMEs) • 200+ countries and territories • 4.8 million + trade leads, company postings and product listings

www.Alibaba.com

Gold Supplier Members •

Export community for premium pre-qualified China suppliers  –  Only sold in China

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Gold Supplier content across 34 industries Content updated daily  –  New products  –  New suppliers Authenticated and verified by 3rd party credit service

International Site: Where Are the Alibaba Buyers? All Over the World – a Truly Global Marketplace Europe 21%

China 4%

Canada 4%

India 7% Hong Kong 4%

United States 21%

S.E.Asia 5% Singapore & Malaysia 4%

Other 27%

Australia 3%

Member Testimonial • Mr. Tim Redhed of Your Buyer, Nevada, USA • Alibaba Member - 2 years • Annual imports from China: US$15 million • Uses Alibaba to source a wide variety of items related to hospitality, electronics, premiums and commodities.

Alibaba China • Chinese-language business-tobusiness marketplace for domestic China trade • Online and offline community of SME’s • 21 million + trade leads, company postings and product listings • 11 million+ registered members

www.China.Alibaba.com

Taobao.com – Consumer e-Commerce •China’s largest online shopping site, 72% of the market share Study by CNNIC*  •Consumer-to-consumer and business-toconsumer set-price sales and auctions •Surpassed competitors in less than two years, 28million items on sale and 20 million members •Highest customer satisfaction ratings vs. competitors •True online community of buyers and sellers

www.Taobao.com

AliPay-China’s Online Payment Platform • China’s leading online payment platform • Escrow system resolves trust issue in online transactions • Buyer’s payment is held in AliPay escrow account until receipt of product is confirmed • Provides final link in transaction chain • Short term: rolling out to China merchants • Long term: roll out internationally www.AliPay.com

Thank you!