Submitted To: MR. SHAHID HUSSAIN In-Charge Internship AIOU
Submitted !: S"#D ADNAN HUSSAIAN SHAH RO$$ NO: AH%&''(' Ms) Mass Communi)ation* Session +&,,-&,& Department of Mass Communication
Allama All ama Iqbal Iqbal Open Uni Univers versity ity Isla Islamabad mabad,, Pakis Pakistan tan
CONT#NTS PAR O!" I!RODUCIO! O# $" OR%A!I&AIO!'''''''''''''''''''''''''''''''''''''''''''''''' !"() PAP"R $I)OR*''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' $I)OR* O# !A(A+I+(A''''''''' !A(A+I+(A''''''''''''''''''''''''''' '''''''''''''''''''''''''''''''''''' ''''''''''''''''''''''''''''''''''''' '''''''''''''''''''''''' ''''' !"() PAP"R I! PA-I)A!.........'.......... A// PA-I)A! PA-I)A! !"()PAP" !"()PAP"R R )OCI"*....'..... )OCI"*....'.........'' ....''
/ART T0O R"AD"R )$IP O# !A(A+I+(A.................' MI))IO! )A"M"!''''''''''' )A"M"!''''''''''''''''''''''''''''' '''''''''''''''''''''''''''''''''''''' '''''''''''''''''''''''''''''''''''''' '''''''''''''''''''''''''''''''' '''''''''''''' 0I)IO! )A"M"!.'''''''''' )A"M"!.'''''''''''''''''''''''''''' '''''''''''''''''''''''''''''''''''' '''''''''''''''''''''''''''''''''''' ''''''''''''''''''''''''''''''''''' ''''''''''''''''' O12"CI0") O12"CI0") O# !A(A+I+(A''''''''''' !A(A+I+(A''''''''''''''''''''''''''''' ''''''''''''''''''''''''''''''''''''' '''''''''''''''''''''''''''''''''''' '''''''''''''''''
/ART THR## OR%A!I&AIO!A/ )RUCUR" .................' COMPA!* MA!A%"M"! MA!A%"M"! )*)"M''''''''''' )*)"M''''''''''''''''''''''''''''''' '''''''''''''''''''''''''''''''''''''' '''''''''''''''''''''''''''''' '''''''''''' %"!"RA/ RU/") O# CO!DUC................ CO!DUC..................' ..' "MP/O*M"! "MP/O*M"! A !A(A+I+(A''''''''' !A(A+I+(A''''''''''''''''''''''''''' '''''''''''''''''''''''''''''''''''''' '''''''''''''''''''''''''''''''''''''' ''''''''''''''''''
/ART 1OUR ADMI!I)RAI0" ADMI!I)RAI0" 3 MA!A%"M MA!A%"M"! "! )*/"''''''''''''''' )*/"'''''''''''''''''''''''''''''''''' ''''''''''''''''''''''''''''''''''''' '''''''''''''''''''' 1"!#I) O# PARICIPAI0" )*/" O# MA!A%"M"!4 ''''''''''''''''''''''''''''' IMPAC O# PARICIPAI0" PARICIPAI0" )*/"'''''''''''''''''' )*/"''''''''''''''''''''''''''''''''''''' ''''''''''''''''''''''''''''''''''''' '''''''''''''''''''''''''''' ''''''''''
/ART 1I2# PROC")) O# COMP/"IO! O# DAI/* !A(A+I+(A........''' PRODUCIO!..........................''. 1O/"!"C-)4 1O/"!"C-)4 ''''''''''''''''''''''''''''''''''' ''''''''''''''''''''''''''''''''''''''''''''''''''''' '''''''''''''''''''''''''''''''''''' '''''''''''''''''''''''''''''''''''' ''''''''''''''''''''''''' ''''''' COMPA!* MAR-"I!% MI5..................... PRODUC3)"R0IC"........................'' !A(A+(A !O( A DA*).....................' DA*).....................' PRICI!%'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' PRICI!% )RA"%I")4 )RA"%I")4 '''''''''''''''''''''''''''''''''' '''''''''''''''''''''''''''''''''''''''''''''''''''' '''''''''''''''''''''''''''''''''''' '''''''''''''''''''''''''''''' '''''''''''' CIRCU/AIO! CIRCU/AIO! A !A(A+I+(A'''''''''' !A(A+I+(A''''''''''''''''''''''''''''' ''''''''''''''''''''''''''''''''''''' '''''''''''''''''''''''''''''''''''' ''''''''''''''''''''' ''' RAI!I!% PRO%RAMM"'''''''''' PRO%RAMM"'''''''''''''''''''''''''''' ''''''''''''''''''''''''''''''''''''' ''''''''''''''''''''''''''''''''''''' '''''''''''''''''''''''''''''''''' '''''''''''''''' I!"R!)$IP A !A(A+I+(A'''''''''''' !A(A+I+(A'''''''''''''''''''''''''''''' '''''''''''''''''''''''''''''''''''' ''''''''''''''''''''''''''''''''''''' '''''''''''''''''''''' ''' URDU !"()PAP"R) I! PA-I)A!.................'
Introdu)tion o3 Organi4ation
6e year 789: ;as somet met6in< of a land landma mark rk in t6e t6e life life of $ame $ameed ed !i=a !i=ami mi ;6en ;6en 6e launc launc6e 6ed d 6is fortn fortni<6 i<6tly tly pape paperr called !a;a+i+(aqt from /a6ore on Marc6 >?, 789:, as 6e ;as prescribed by uaid+ e+A=am Mu6ammad Ali 2inna6 to support t6e caus cause e of creat reatio ion n of Pakis akisttan or a6ree reek+e+P +e+Pa akista istan n' $e ;as elec lected ted President of t6e Pun@ab Muslim )tudents #ederations #ederations for t6e second time in 789>'$e ;as able to convert 6is fortni<6tly !a;a+i+ (aqt (aqt into into a (eek (eekly ly,, a ne;s ne;spa pape perr ;it6 ;it6 ;6ic6 ;6ic6 6is name name ;ill ;ill rema remain in assoc associat iated ed for ever' ever' On Dece Decembe mberr 7B,78 7B,789> 9> t6e t6e !a;a+i+(aqt became a (eekly ne;spaper' /ater on, on 2uly 78, 7899 it ;as converted into a daily paper' 6e daily !a;a+i+(aqt came out on 2uly >>,7899 ;it6 a prayer and a messa
'
Ne5spapers: The Histor! 6e ne;s 6as at one point or anot6er played a part in every one of our /ives' (6et6er it is a ;eat6er report
source of current events' events' $avin< become part of a daily routine in most lives little is kno;n of t6e immense 6istory t6is learnin< tool 6olds' 6e story beB, 78: ;ould also be t6e last' It filled only ? s6eets of paper measurin< siE by ten inc6es, t6e equivalent of fillin< 6alf of t6e front pa?GH' 6e paper 6ad intended to be issued once a mont6' 6e sudden discontinuation of Public Occurrences ;ould mean t6e last ne;s offered toAmericans for t6e neEt fe; years' Instead, ne;spapers publis6ed in /ondon ;ere read even t6ou<6 t6e Gfirst true ne;spaper in "n9, 7:9 7:9 and and contained only one advertisement' 6is ;as produced ;eekly and continued to be so even even ;6en 6en (ill (illia iam m 1roo 1rooke ke ;as ;as appo appoin inte ted d Post Postma mast ster er to repl replac ace e Campbell' Campbell refused to aut6ori=e t6e use of t6e title G!e;s+ /etterG to anyone else so 1rooke called 6is ne;spaper t6e G1oston %a=etteG' )eve )even n mont mont6s 6s late later, r, P6il P6ilip ip Mus< MusH and a t6ird could not survive' Despite t6is, #ranklin ;ent a6ead and publis6ed 6is o;n ne;spaper, t6e !e; "n7 makin< it t6e fourt6 ne;spaper ne;spaper publis6ed publis6ed in America America'' 2amesJ 2amesJ 7? year year old brot6er brot6er and apprentice, 1en, took over t6e ;ork of layin< type, printin<, and delivery of t6e issues' )iE mont6 mont6s s later, later, 2ames 2ames #rank #ranklin lin ;as ;as forbi forbidd dden en to publi publis6 s6 any any more more ne;spapers ne;spapers so t6e mast6ead no; carried t6e name G1en #ranklinG as editor and publis6er' 1en, no; le ;it6out anyone bein< t6e ;iser'
6e fact t6at ne;spapers 6ad been so scarce in "urope, America, and many ot6er continents is due to many factors' o find a literate man ;as no easy task task after after "urop "urope e ;as ;as emer to 788, t6e ;eekly 6ours of usin< t6e Internet 6as increased from 7' 6ours, to 8'7' Alt6ou<6 t6e evidence is convincin< t6at in t6e future t6e use of computers ;ill obliterate t6at of ne;spapers, sometimes t6e tan
HAM##D NI6AMI $ameed !i=ami ;as born in )an to study at Islamia Colle
A=am Mo6ammad Ali 2inna6 $ameed !i=ami started t6e fortni<6tly fortni<6tly G!a;a+e+ G!a;a+e+ (aqtG on Marc6 > , 789: from /a6ore' In !ovember, 7897 it ;as converted into a ;eekly and in 2uly 7899 into a daily ne;spaper' On all t6ese t6ree occasions, t6e uaid felicitated $ameed !i=ami !i=ami for 6is endeavours' endeavours' Indeed t6e very idea of t6e !a;a+e+(aqt ;as to plead t6e Pakistan cause' Despite bein< a spokesman of t6e t6e Musli Muslim m /eaB, 78> at t6e youn< a
$ameed !i=amiJs belief in t6e freedom of t6e Press ;as absolutely unassailable' unassailable' Accordin< Accordin< to 6im Ga dis6onest dis6onest and sycop6ant sycop6ant Press can do no service to t6e country or t6e
#ar;! ;i3e < edu)ation Mr' Ma@id !i=ami born on April ?, 78> into a modest 6ome in )an, 6e enrolled at University of t6e Pun@ab ;6ere 6e read for an M'A' de
Mo=e to #ng;and
Ma@id Ma@id !i=ami !i=ami proc procee eeded ded to "n, o;in< to t6e martial la; imposed by Ayub -6an and 6is takeover of t6e country, t6e pressures on Ma@id !i=amiJs beloved brot6er $ameed !i=ami became too intense for 6im to bear, resultin< in 6is sudden demise'Kcitation neededL KeditL Return to Pakistan Ma@id !i=ami returned to Pakistan and vo;ed to follo; in 6is brot6erJs brot6erJs footsteps' It ;as early on in Ayub -6anJs dictatorial re
NA0A-I-0A>T AS A NATIONA N ATIONA$ $ N#0S/A/#R Ma@i Ma@id d !i=a !i=ami mi and and !a; !a;a+i+ a+i+(a (aqt qt repr repres esen entt t6e t6e basi basic c ideo ideolo lo
Charit! 0or?s Ma@id !i=amiJs purity of t6ou<6t and coura
Pakistan and around t6e ;orld' Of t6is policy, Ma@id !i=amiJs first and foremost concern is t6e benefit of t6e Muslim nation' It ;ould be inconceivable for 6im to tolerate anyt6in<, ;6ic6 appeared to be contrary to its ::B eart6quake, are to t6is day bein< aided by t6e !a;a+i+(aqt "art6quake Affectees #und'
9ashmir is the 8agu;ar 2ein o3 /a?istan Ma@id !i=ami firmly believes t6at ;it6out -as6mir, Pakistan is incomplete' As t6e uaid said4 G-as6mir is indeed t6e 2u
/a?-China 1riendship Ma@id Ma@id !i=a !i=ami mi is a stau staunc6 nc6 promot promoter er of Pak+C Pak+C6in 6ina a frien friends ds6ip 6ip and and 6as 6as visited t6e PeopleJs Republic of C6ina on numerous occasions' $e 6as 6ad t6e privile
A5ards < Honours Ma@id !i=amiJs services to t6e country 6ave been continually lauded and appreciated t6rou<6 t6e years' 6e Pakistan $uman Ri<6ts )ociety a;arded Mr Ma@id !i=ami t6e $uman Ri<6ts A;ards ;it6 ::B, in a
t6e president of t6e AP!) and CP!", professional bodies of publis6ers and editors, ;6ic6 are t6e
N#0S /A/#RS IN /A9ISTAN Associated Associated Press of Pakistan Pakistan +A// +A// is a
Histor! 6e aut6entic 6istory 6is tory of t6e Associated Associ ated Press of Pakistan as told by t6e #ounder #ounder of t6e Associated Associated Press Press of Pakistan, Malik a@uddin46e a@uddin46e evolution of t6e Associated Associated Press of Pakistan Pakistan as t6e !ational !ational !e;s A>, 78?8, observed in response to t6e call issue by t6e uaid+e+A=am to commemorate commemorate t6e elimination elimination of t6e Con
decision to transfer po;er to Indian 6ands indicated in t6e Cripps Offer t6e Indian ne;spapers actin< to
A$$ /A9ISTAN N#0S/A/#R SOCI#T" - A/NS: 6e All Pakistan !e;spapers )ociety is a premier body of ne;spapers publis6ers, ;6ic6 6as been 6eaded by suc6 au
force to be reckoned ;it6 in t6e publis6in< and advertisin< ;orld and laid do;n rules of conduct for member publications as ;ell as t6e advertisin< a' 6e A;ards ceremonies are bein< re::? t6e number re>' 6e 6e AP!) AP!),, t6ro t6rou< u<6o 6out ut its its 6ist 6istor ory y 6as 6as ori< ori
on t6e Press Council and t6e Re::>' 6e member publications are rapidly adoptin< modern tec6niques and facilities and trained manpo;er in all fields to cope ;it6 t6e c6allen
CURR#NT 1ACTS: 6e Media in Pakistan due to t6e liberal policies of P"MRA FPakistan "lectronic Media Re9> to 9,9BB but 6ad dropped to @ust 89B by >::? ;it6 most of t6e decline occurrin< in t6e Pun@ab Province' $o;ever, from 7889 to >::? >::? total total print print circulat circulation ion increase increased d substan substantial tially, ly, particul particularly arly for dailies dailies F? million to '> millionH' Print media are publis6ed in 77 lan
R#AD#RSHI/ O1 NA0A-I-0A>T /ets 6ave a look at t6e otal readers6ip of !e;spapers in Pakistan, and ;e ;ill
otal ne;spaper readers in Pakistan are estimated to be ,:::,::: ;6ile readers6ip of !a;a+i+;aqt is estimated to be 8:,::: t6at is almost 7 of total readers6ip, ;6ile its circulation is calculated to be as 7?,::: otal readers6ips for any !e;spaper is calculated as TOTA$ R#AD#RSHI/ @ Tota; )ir)u;ation +No. o3 )opies A=erage reader per )op!
Mission* 2ision and ObBe)ti=es o3 Organi4ation
MISSION STAT#M#NT Our mission is to provide accur ccura ate, te, cre credible ible and eEtens tensiv ive e info inform rmat atio ion n ;it6 it6 an adde added d uniq unique ue dimension t6at speaks to our readers from a national point of vie;' 1rin
2ISION STAT#M#NT:i4+ o en6ance t6e
O8#CTI2#S O1 NA0A-I-0A>T:6ere are several ob@ectives of !a;a+i+;aqt ' i4+ !a;a+i+;aqt is an independent business or
ii4+ 6e element of independency is necessar y to #ull support t6e client for t6eir prosperity and development and maintain t6e establis6ed repute of a unbiased or
Organi4ationa; Stru)ture Compan! Management S!stem4 S!stem4 + A mana
:
Mr Ma@eed !i=ami
Resident #ditor
:
Mr 2aved )iddiq
roup Manager
:
Mus6taq %or6mani
Cir)u;ation
:
Ra@a $anif
Mar?eting
:
Imran
Organi4ationa; Stru)ture: An or
#N#RA$ RU$#S O1 CONDUCT : $#A$IT":
!a;a+i+;aqt concepts comply ;it6 t6e la;s and re
(it6 re
$O"A$T":
6e relations ;it6 all ot6er parties, s6all fulfill t6e utmost loyalty, loyalty, meanin< to be fait6ful topromises and covenants, covenants, to act ;it6 responsibility responsibility,, to preserve preserve and to en6ance t6e value of t6eCompanyJs t6eCompanyJs asset and to act in
Company CompanyJs Js interna internall relation relations s and relation relations s ;it6 ;it6 ot6er ot6er parties parties s6all s6all be based on 6onesty, correctnessand completeness'
R#S/#CT O1 HUMAN DINIT":
6e Recipients s6all respect 6uman fundamental ri<6ts also protectin< protect in< moral inte
6e 6e Rec Recipie ipient nts s
ADMINISTRATI2# ADMINISTRATI2# MANA#M#NT ST"$# Mana
Demo)rati) /arti)ipati=e De)ision Ma?ing and Management St!;e 6e democratic leaders6ip style is also called t6e participative style as it encoura
Democratic leaders6ip can produce 6i<6 quality and 6i<6 quantity ;ork for lon< periods periods of time' time' many employ employees ees like t6e trust trust t6ey receiv receive e and respo respond nd ;it6 ;it6 coope coopera ratio tion, n, team team spiri spirit, t, and and 6i<6 6i<6 mor morale ale'' yp ypica ically lly t6e t6e democratic leader4
The demo)rati) ;eadership st!;e is most e33e)ti=e 5hen: i++6e leader ;ants to keep employees informed about matters t6at affect t6em' ii++6e leader ;ants employees to s6are in decision+makin< decision+makin< and problem+solvin< problem+solvin< duties' iii++6e leader ;ants to provide opportunities for employees to develop a 6i<6 sense of personal
/RODUCTION 1ACI$IT" 1asically Production Production is defined as to producin< producin<
/ro)ess o3 )omp;etion o3 Dai;! Na5a-i-5aEt4 !e;s !e;s
edit editin in< < by edit editor or
fina finali li=e =e by pa
Prin Printi tin< n<
!e;s
by "ditor' On t6e ot6er 6and, ads are placed by advertisement department on a dummy dummy of ne;s ne;spap paper er mentio mentionin nin< < t6e posit position ions s and and si=e si=e of t6e t6e ads' ads' After After completions finali=ed' !e;spaper from editor, it is sent to t6e Pa
/rodu)tion Production at !a;a+i+;aqt refers to t;o parts4 i+ Pre+Press ii+ Press
/re /ress: Pre press refers to all t6e preparations before printin<' 6is includes4 i+ )can )canni nin< n<44 t6e t6e ne; ne;s mat mater eria iall and and pict pictur ures es etc etc are are scan scanne ned d and and uplo upload aded ed to t6e computer' ii+ %rap6ics4 relates to t6e ads, pictures etc' iii+PaQ 77 are printed on a sin
So3t5are Used: In t6e pre press process t6e soft;are used are4 i+ P6otos6op ii+ uark eEpress iii+ Coral
iv+ "tc
/ress: Press refers to t6e printin< of t6e ne;spaper'
Human Resour)e in /rodu)tion: In /a6ore only press is more active in t6e production department' 6e department 6as a team ofsome 7B members ;6ic6 include4 i+ ii+ iii+ iv+ v+ vi+ vii+ viii+ iE+ E+
Assistant Mana
6ese are 6eaded by t6e Assistant Mana
Materia; in /rodu)tion: Material used for !a;a+i+;aqt ne;spaper production is divided into t;o parts' I4+ Paper ii4+ Ink iii4+Print Mac6inery iv4+)pare parts
/rint Ma)hiner!: 6e print mac6ine used by !a;a+i+(aqt is a ;eb offset mac6ine, in ;6ic6 paper rolls are used for printin<' i+ 6e mac6ine is $arris 0+7BD ii+ Its a lar
Spare /arts: 6ere are ? types of mac6inery spare parts for !a;a+i+(aqt4 I' "asily available4 t6e spare parts t6at are easily available in Pakistan II' Imported4 t6e material t6at is not available in Pakistan and is only imported III' Re+en
Storage: 6e particular level of inventory is maintained for t6e print material' 6ere are t;o types of stores t6at control t6e inventory '
Main Store: It is used for t6e stora
Sub Store: )ome inventory is maintained at t6e press for emer
Maintenan)e o3 Ma)hines: All mac6inery requires proper maintenance' maintenance' #or !a;a+i+(aqt !a;a+i+(aqt its utmost important important to 6ave t6e press runnin< in a perfect condition' condition' #or t6is t6e production production department makes sure t6at t6e mac6ine is
/rodu)tion Report: A production production report report is sent sent to t6e %M ever y day ;6ic6 ;6ic6 refers to4 i+ !umber of 6ours t6e mac6ine runs ii+ otal runs of t6e mac6ine iii+ otal material consumed iv+ (asta
ott;ene)?s: Production is t6e most si
De;a!s )an be at 3our ends: #ditoria; :- 6e bi<
Ad=ertising Agen)! )ometimes t6e delay in ne;spaper may be due to advertisin< a
Intermediar! Departments 6e ne;spaper reac6es t6e communication department in /a6ore /a6o re 6as to be very vi
Te)hni)a; brea?do5n: 6e press comprises of a 6u
COM/ANI#S MAR9#TIN MI: 6e term marketin< miE refers to t6e four ma@or areas of decision makin< in t6e marketin< process t6at are blended to obtain t6e results desired by t6e or
/RODUCTS#R2IC# : Prod Produc uctt is any anyt6in t6in< < t6at t6at can can be offe offere red d to a mark market et for for atte attent ntio ion, n, acquisition, use or consumption t6at mi<6t satisfy a ;ant or need of t6e person' It include includes s p6ysica p6ysicall ob@ects ob@ects,, services services,, person, person, places, places, or
Na5a-i-5aEt No5ada!s: !a;a+i+(aqt is an Urdu daily ne;spaper in Pakistan' !a;a+i+(aqt started its publis6in< on Marc6 >?, 789: under t6e leaders6ip of $ameed !i=ami' 6e tradition is continued by 6is brot6er Ma@id !i=ami' !a;a+i+(aqt is one of t6e lar
covera
Na5a-i-5aEt as a nationa; ne5spaper Ma@i Ma@id d !i=am i=amia iand nd !a;a+ a;a+i+ i+(a (aq qt repr repres esen entt t6e t6e basic asic ideo ideolo lo
Na5a-i-5aEtFs in3;uen)e 6e ne;s ne;s paper paper started started to support support a6reeq+e+ a6reeq+e+Paki Pakistan stan Fto support support t6e ideolo because of 6eart attack and t6e c6ar
Rise and 1a;; to the media In t6e late 8:s !a;ai;aqt ;as on its peak until it ;as cased under by anot6er ne;spaper ne;spaper 2A!%' 6e issue ;as t6at !a;ai(aqt ;rote on t6eir daily ne;s paper in -arac6i t6at Nmost sellin< ne;s paper' 2an<
OTH#R #DITIONS The Nation 6e !ation is /a6ore+based "n
to;ards t6e end of 78 by Arif !i=ami' 6e !ation is internationally t6e most quoted Pakistani ne;spaper' ne;spaper' 6e !ation rivals t;o -arac6i+based -arac6i+based dailies, Da;n and 6e !e;s International'It also provides a special daily feature section, 6e !ation Plus, ;6ic6 covers t6e ;orld of
1AMI$" MAA6IN# 6is ma
NADA-#-MI$$AT 6is ne;s paper ;as started to
/HOO$ 6is ;as a ma
0A>T N#0S CHANN#$ Waqt News is a Pakistani ne;s c6annel o;ned by !a;a+i+(aqt media :: FDecember >:: to be eEactH in Pakistan' !a;a+i+(aqt is considered to be one of t6e most vocal media '
It 6osts many '0 pro' ?' 9' B' '
)alam Pakistan !a;a+i+(aqt oday Mr' &odiac Assi
'
%ame beat
SOCIA$ 2I#0S 7 > ? 9
It
R#C#NT 8OURNA$ISTS IN 0A>T M#DIA ROU/ (aqt ' ?' 9' B' '
Oraya Maqbool 2an Ata ul $aq asmi !a=eer !a@i $aroon nur Ras6eed Irs6ad Arif Aftab Iqbal
AD2#RTISIN 0ITH NA0A-I-0A>T: (it6 t6e influence and t6e quality of its readers6ip, t6e !a;a+i+;aqat is t6e t6e leadi leadin< n< adve adverti rtisin sin< < medium medium in Pakis Pakistan tan'' /ooki /ookin< n< at t6e mark marketi etin< n< miE available to t6e advertiser in Pakistan, substantiated by t6e fact t6at !a;a+i+ ;aqat is t6e first c6oice for all sector of t6e private sector sector advertisin<' Amon< t6e cate< cate
TH# SUNDA" MAA6IN# 6e 6e ma9 6ours by avera are in t6e aB years, 9 bet;een >B+?B years and 7 in ?B+B: years' 7? 6ave 6ave belo; belo; univer university sity level level educati educationa onall qualific qualificatio ations, ns, ? 6ave 6ave univers university ity de
Professionally 78' are students, 79 are related to I industry, 7'B are en
SU//$#M#NTS: Anyt6in< Anyt6in< Finformation, Finformation, ;rite ups, vie;s and revie;sH revie;sH additional additional to t6e run of paper to disburse t6e information , deemed to be necessary and reap profits in addition to t6e re
Ratio: At !a;a+i+(aqt, !a;a+i+(aqt, supplements supplements are al;ays al;ays printed printed at a B: +B: ratio ratio i'e' B: ;ould ould be adve advert rtis isin in< < Q B: B: ;ould ould be edit editor oria ial' l' Adve Advert rtis isin in< < rati ratio o can can be en6anced to a more t6an B: level'
T!pes: )upplements are basically of t;o types' i+ "ditorial ii+ Advertisement
#DITORIA$ SU//$#M#NTS: An editorial supplement is basically informative informative in nature, any information ;6ic6 t6e editor t6inks necessary to publis6 to keep t6eir readers up to date' It mainly comes on special events @ust as t6e election days, 79t6 of Au?rd Marc6 etc' 6ere is no ratio for editorial supplements'
AD2#RTIS#M#NT SU//$#M#NTS Advertisement Advertisement supplements supplements can be on any t6in< ;6ic6 t6e advertisers advertisers t6ink necessary to publis6, to familiari=e t6e masses about t6eir products and services and t6e company profile It must carry a B:+B: ratio to be publis6ed' Clients 6ave
/RICIN /RICIN STRAT#I#S Pricin< strate
creatin< creatin< opportu opportuniti nities es for volume volume discoun discounts ts ;it6 ;it6 supplie suppliers rs ot6er ot6er factors factors also determine your optimal pricin< strate'Advertisers need Providin< platform to communicate t6eir messand >nd posit position ion on a list list of most most ;idel ;idely y circu circulat lated ed ne;s ne;spap papers ers'' Price Price of ne;s ne;spap papers ers for reader readers s and and of )pace )pace for Advertisers Advertisers is decided decided by t6e top mana
CIRCU$ATION AT NA0A-I-0A>T !a;a+i+( !a;a+i+(aqt aqt is ranked ranked to be t6e AS ne;spap ne;spaper er re
MaBor Stations: i.
$ahore
6is 6is statio station n circu circulat lates es t6e ne;s ne;spa paper per to all desti destina natio tions ns of Pun@a Pun@ab b province' it is moved to market from ; ;6er 6er e it is picked picked up by transport to move it furt6er'
ii.
9ara)hi
6is station covers -arac6i re
iii.
Is;amabad
6is station covers Islamabad re
CIRCU$ATION /ROC#DUR# Circ Circul ulat atio ion n depa depart rtme ment nt is t6e t6e main main coor coordi dina nati tion on nucl nucleu eus s of ;6ol ;6ole e dist distri ribu buti tion on c6an c6anne nel' l' #irs #irstt of all all it coor coordi dina nate tes s ;it6 ;it6 mark market etin in< < and and sale sales s department to
TRAININ /RORAMM# An intern is someone someone ;6o ;6o ;orks in a temporary temporary position position ;it6 an emp6asis emp6asis on on+t6e+@ob trainin< rat6er t6an merely employment, makin< it similar to an appr apprent entice ices6 s6ip' ip' Inter Interns ns are are usua usually lly colle colle
INT#RNSHI/ AT NA0A-I-0A>T R#COMM#NDATION: 6is eEposure of interns6ip starts from t6e point ;6en it ;as told by AIOU official about my interns6ip at !a;a+i+;aqt'
Inter=ie5: A brief intervie; intervie; ;as taken taken by personnel personnel at !a;a+i+(aqt !a;a+i+(aqt ;6o ;6o ;as actually actually Mr.8a=ed Mr.8a=ed SiddiE SiddiE Resident "ditor and also responsible for 6andlin< interns6ip pro
Internship Duration:
My Interns6ip starts from (th o3 8an &,& to ( th Mar &,&' It ;as of ei<6t ;eek interns6ip' /etter is attac6ed ;it6 t6is report' Durin< interns6ip I 6ad ;rite t;o columns and my columns ;ere publis6ed in paper on different date' One is 7' rees rees are are esse essenti ntial al for for life life'' >' Ot6er Ot6er is a report report of a result result of a sc6ool sc6ool on ?7 Marc6' Marc6'
8oining at Na5a-i-0aEt: I ;as t6ere on t6e mentioned date and time, t6at ;as ,( 8an* &,&. )ome ot6er internees ;ere also t6ere' (e ;ere ;elcomed very ;armly' (e are told t6at, it ;as a ei<6t ;eek interns6ip and ;e are
Marketin< and Plannin< Department Advertisement Department !e;s
Mar?eting and /;anning Department: #irst #irst depa depart rtmen mentt to ;ork ;ork in ;as ;as market marketin in< < and plann plannin< in< depa departm rtmen entt Mr'&a6id $ussain C6u
Assi+? pa
$a!out: i+ 1roads6eet )tyle t6at is re
Ne5s Sour)es:
!o; a days media is very vast' 6ere is bombardment of ne;s every second' Anytime ;e s;itc6ed on 0 or @ust c6an
Assi4 Pricin<4 (e are
Durin< t6is session I 6ad done ;ork at !e;s desk, reportin< and ma
Con);usion: It ;as very very
$IST O1 N#0S/A/#RS IN /A9ISTAN: #ollo;in< is t6e list of ne;spapers in Pakistan'
URDU-$ANUA# URDU-$ANUA# N#0S/A/#RS Ne5spaper
Aa@ FUrduH FUrduH Aa@ -al -al Al Ak6bar Ak6bar FUrduH FUrduH Asas FUrdu FUrdu H
Ausaf FUrduH FUrduH
A;am FUrduH FUrduH A=kaar Din !e;s "EpressFUrd uH
Cities
1ounded
Pes6a;ar, Pes6a;ar, Abbottabad Abbottabad and Islamabad /a6ore, -arac6i -arac6i and Islamabad Islamabad Islamabad and Pes6a;a Pes6a;arr Ra;alpindi3Isla Ra;alpindi3Islamabad, mabad, -arac6 -arac6i, i, /a6ore, /a6ore, #aisala #aisalabad bad and Mu=affarabad Islamabad, Islamabad, Multan, /a6ore, Mu=affa Mu=affaraba rabad, d, #rankfu #rankfurt rt and /ondon -arac6i -arac6i Ra;alpindi3Isla Ra;alpindi3Islamabad mabad and -arac6i -arac6i, /a6ore and Islamabad -ara -arac6 c6i, i, /a6or /a6ore, e, Islama Islamabad bad,, Pes6a;ar, Multan, #ais aisalab labad, %u@ra u@ran n;ala, ala, )ar< )ar
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2an< FUrduH
-arac6i, /a6ore, Ra;alpindi, Multan, uetta and /ondon 2asarat FUrduH -arac6i 2inna6 FUrduH Islamabad3Ra;alpindi and /a6ore 2uraat FUrduH -arac6i -6abrain FUrduH /a6ore, Islamabad, Multan, -ara -arac6 c6i, i, $yder $yderaba abad, d, )ukku )ukkurr and Mu=affarabad Masafat FUrduH /a6ore and Islamabad Mas6riq FUrduH Pes6a;ar Mas6r as6riq iq "ven "venin in< < -arac6i, $yderabad and )pecialFUrduH uetta Musa;at /a6ore Pakistan FUrduH /a6ore, Pe Pes6a;ar, Mu Multan an and -arac6i !a;a+i+(aqt /a6ore, -arac6i and FUrduH Islamabad !aya Ak6bar /a6ore, Islamabad, -arac6i, Multan, )ukkur and $yderabad aumi Ak6bar -arac6i and $yderabad -arac6i Riasat FUrduH )ada+e+(aqt Ra;alpindi and Mu=affarabad FUrduH )a6afat FUrdu4 Islamabad and /a6ore aqat FUrduH /a6ore, Islamabad3Ra;alpindi, -arac6i, -arac6i, uetta, 1a6a;alpur, #ais #aisala alaba bad, d, %u@ra %u@ran; n;ala ala and and )ialkot Ummat FUrduH -arac6i (aqt FUrduH /a6ore
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