A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”

A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”

Bajaj Pulsar 150cc DTS-i:

V/S

SIDVIN SCHOOL OF BUSINESS, BANGALORE

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Hero Honda Hunk Because Muscles Matter

CHAPTER -1

INTRODUCTION SIDVIN SCHOOL OF BUSINESS, BANGALORE

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COMPERATIVE ANALYSIS Definition

Item by item comparison of two or more comparable (see comparability analysis) alternatives, processes, products, qualifications, sets of data, syst system ems, s, etc. etc. In acco accoun unti ting ng,, for for exam exampl ple, e, chan change ges s in a fina financ ncia iall statem statement ent's 's items items over over severa severall accou accounti nting ng period periods s may be presen presented ted togeth together er to detect detect the emergi emerging ng trends trends in the firm's firm's operat operation ions s and and results. Qualitative comparative analysis

Qualitative Comparative Analysis (QCA) is a new analytic technique that uses Boolean algebra to implement principles of comparison used by


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scholars engaged in the qualitative study of macro social phenomena. Typically, qualitatively oriented scholars examine only a few cases at a time, but their analyses are both intensive -- addressing many aspects of cases -- and integrative -- examining how the different parts of a case fit together, both contextually and historically. By formalizing the logic of qual qu alit itat ativ ive e anal analys ysis, is, QCA QCA make makes s it poss possib ible le to brin bring g the the logi logic c and and empirical empirical intensity intensity of qualita qualitative tive approache approaches s to studies studies that embrace more than a handful of cases -- research situations that normally call for the use of variable-oriented, quantitative methods. Boolean methods of logical comparison represent each case as a combination of causal and outcom outcome e condit conditio ions. ns. These These combin combinati ations ons can be compar compared ed with with each each other and then logically simplified through a bottom-up process of paired comparison. Computer algorithms developed by electrical engineers in the 1950s provide provide technique techniques s for simplifying simplifying this type of data. data. The data matrix is reformulated as a "truth table" and reduced in a way that parallels the minimization of switching circuits (see Charles Ragin, The Compar Comparati ative ve Method Method:: Movin Moving g Beyon Beyond d Qualit Qualitati ative ve and Qu Quant antita itativ tive e Strategies). Strategies).

Thes These e

mini minimi miza zati tion on

proc proced edur ures es

mimi mimic c

case case-o -ori rien ente ted d

comparative methods but accomplish the most cognitively demanding task task -- maki making ng mult multip iple le comp compar aris ison ons s of conf config igur urat atio ions ns -- thro throug ugh h computer algorithms. The goal of the logical minimization is to represent -- in a shorthand manner -- the information in the truth table regarding the different combinations of conditions that produce a specific outcome.

Objective The The tech techni niqu que e aims aims to alle allevi viat ate e the the smal smalll N prob proble lem m by allow llowin ing g inferences to be drawn from the maximum number of comparisons that can be made across the cases under analysis. The small N problem arises when the number of units of analysis (e.g. countries) available is inherently limited. For example: a study where countries are the unit of SIDVIN SCHOOL OF BUSINESS, BANGALORE

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analysis is limited in the fact that are only a limited number of countries in the world (less than 200), far less than necessary for (probabilistic) statistical techniques. By maximizing the number of comparisons that can be made across the cases under investigation, causal inferences are according to Ragin possible. This technique would also allow the analysis of multiple causation and interaction effects.

Criticism As this is a logical (deterministic) and not a statistical (probabilistic) technique, variables can only have two values, which is problematic as the researcher has to determine the values of each variable. For example: GDP per capita has to be divided by the researcher in two categories (eg. low = 0 and high = 1). But as this variable is essentially a continuous variable, the division will always be arbitrary. A second, related problem is the fact that the technique does not allow an assessment of the effect of the relative strengths of the independent variables (as they can only have two values).

Comp Compar arat ativ ive e

Cont Contex extu tual al

Anal An alys ysis is

is

a

methodology

for

compar comparati ative ve resear research ch where where contex contextu tual al inter interrog rogati ation on preced precedes es any any analysis of similarity and difference. It is a thematic process directed and designed to explore relationships of agency rather than institutional or stru struct ctur ural al fram framew ewor orks ks.. See See stru struct ctur ure e and and agen agency cy and and theo theory ry of structuration. Hero Honda is the largest bike manufactur manufacturer er of India and Bajaj Bajaj is the seco second nd larg larges estt Indi Indian an bike bike manu manufa fact ctur urer er but but ther there e is so much much of a difference between these two bike manufacturers. Hero Honda has been spend long time in the bike market and it is known for service as well as reliability and comfort while Bajaj has been an innovator in Indian bike


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market. With the launch of every new bike it comes with something new and

innovative.

On the Indian roads, a 150cc segment bike have now gained popularity and has now established market leaders in world of biking. It was Bajaj Pulsar 150cc 150cc DTSi DTSi (Digit who launched launched Pulsar (Digital al Twin Twin spark spark igniti ignition) on) with with

tagline of definitely male. The wonderful marketing caption has been analyzed by bike pundits; it created uproar in 150cc bike segment as a Pulsar 150cc 150cc DTSi is facing whole. However, Bajaj Pulsar facing competiti competition on with Hero Hero Honda Honda Hunk Hunk. Ther There e are are some some conf confus usio ion n amon among g the the new new bike bike

buyers as to what they choose between the these two bikes. The bike buyers who have to invest about Rs. 60,000/- plus rupees on bike they can’t go for a marketing tagline. So, there is a brief comparison of these two bikes in terms of look, performance, reliability, pricing & more which might

helpful

for

the

bike

buyers.

BASIS OF COMPARISON

1) COMPARISION OF FEATURES. 2) COMPARISION OF PERFORMANCES

3) COMPARISION OF ADVANTAGES / MERITS 4) COMPARISION OF DISADVANTAGES / DEMERITS


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5) COMPARISION OF TECHNICAL SPECIFICATION.


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CHAPTER 2 INDUSTRY PROFILE

AUTOMOBILE INDUSTRY The automobile industry in India —the tenth largest in the world with an annual production of approximately 2 million units—is expected to become one of the major global automotive industries in the coming years. A number of domestic companies produce automobiles in India


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and the growing presence of multinational investment, too, has led to an increase in overall growth. Following the economic reforms of 1991 the India Indian n au autom tomoti otive ve indust industry ry has demons demonstra trated ted susta sustaine ined d growth growth as a result of increased competitiveness and relaxed restrictions. The monthly sales of passenger cars in India exceed 100,000 units

Tata Motors launches its first truck in collaboration with Mercedes-Benz. Mercedes-Benz.

History In 1953, the government of India and the Indian private sector initiated manufacturing processes to help develop the automobile industry, which had emerged by the 1940s in a nascent form. Between 1970 to the economic liberalization of 1991, the automobile industry continued to


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grow at a slow pace due to the many government restrictions. A number of

Indi India an

manufa ufactu ctures res

appe ppeared red

bet betwee wee

1970 1970--1980 1980.. Japanese Japanese

manufa manufactu cturer rers s entere entered d the the India Indian n marke markett ultim ultimate ately ly leadin leading g to the establishment of Maruti Udyog. Udyog. A number of foreign firms initiated joint ventures with Indian companies.

Challenges faced by Indian Automotive Industry in the new age The Indian automotive industry has been facing new challenges due to the rapid rapid chang changes es takin taking g place place durin during g the the last last decade decade.. This This articl article e discusses those challenges and initiatives taken by the government to overcome them. The Indian auto industry is changing rapidly. During the last decade, many many inter interna natio tional nal au auto to manu manufac factur turers ers,, either either by thems themselv elves es or in part partne ners rshi hip p

with with

Indi Indian an comp compan anie ies, s,

have have

star starte ted d

manu manufa fact ctur urin ing g

activities in India. The ancillary industries have also grown in tandem. The quality of production in small- and medium-scale industries has improv improved ed to such such an extent extent that that they they starte started d export exporting ing produc products ts to international manufacturers. The major breakthrough of recent years is the unveiling of "Nano" by Tata Motors during the auto expo 2007. This has received worldwide attention and proved that India can not only design an automobile of international standards but also execute the project at a much lower cost through innovative choice of components, materials, engine design etc. These developments in the auto sector have given new confidence to everyone related to the auto industry and specifically to the government which resulted in the announcement announcement of the Auto Policy 2006-2016 by the Ministry of Heavy Industries. According to the Auto Policy, the Indian


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auto sector is expected to grow to US$ 216 billion by 2016 and add 2.5 million new jobs to the economy. Every year two to three million people are expect expected ed to purcha purchase se new new vehicl vehicles. es. Sever Several al millio million n vehicl vehicles es and and comp compon onen ents ts are are expe expect cted ed to be expo export rted ed to both both deve develo lope ped d and and develo developin ping g natio nations. ns. To achiev achieve e these these goals, goals, it is impor importan tantt that that the present GDP growth rate, which is more than 8 per cent, continues to remain at the same level for the next 8-10 years. The government is also givi giving ng some some conc conces essi sion ons s to the the au auto to indu indust stry ry.. To real realis ise e the the abov above e growth predictions, it is important to overcome various challenges the indust industry ry is facing facing curren currently tly.. Two of the foremo foremost st chall challeng enges es are the spiralling cost of fuel and the paucity of highly skilled manpower.

Rising oil price International price of crude oil has crossed US$ 120 per barrel and is rising at an alarming rate. The forecast of market experts that the crude oil price will plateau around US$ 100 per barrel has been proved wrong. The skyrocketting crude oil price rise will affect the economic growth of most of the nations of the world including India. The prospects of India and China of becoming economic superpower will be seriously affected. Also, the rise in oil prices will impact the growth of global automotive industry. Unless the use of alternative fuels increases, it is very unlikely that the situation will change for the better. This necessarily means that more more and

more inve invest stm ments ents shou shoulld

be

dir directe ected d

towa owards rds

R&D, &D,

establishi establishing ng mechanis mechanisms ms to translate translate R&D results results into products products and their efficient manufacturing. This will also require radical redesigning of engines.


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Human resources The The second second major major challe challeng nge e is the creati creation on of highl highly y skille skilled d huma human n resource required for the auto industry. Auto industry, like many other indu indust stri ries es is faci facing ng seve severe re shor shorta tage ge of skil skille led d tech techni nica call as well well as managerial manpower. This challenge becomes all the more daunting because faults lie at a more fundamental level of training infrastructure and the social perception.

Summary The The grow growth th of au auto to indu indust stry ry in Indi India a will will be cont contin inge gent nt not not just just on domestic demand, but also equally on exports. Therefore, the present projections will become a reality if thrust is given to original research that will yield breakthrough results. These results help in addressing the current global concerns such as environment, fuel efficiency, need for alternate and renewable fuels and materials etc. This can happen only throug through h a consor consortiu tium m approa approach ch where where variou various s au auto to compan companies ies and acad academ emic ic inst instit itut utio ions ns work work toge togeth ther er as in the the case case of IT hard hardwa ware re industry. The consortium approach should be extended to address the trained human resource shortage as well. The government should act as a facilitator by bringing about necessary changes in the current laws that will encourage private participation. Finally, there should be mechanisms in place that will ensure that there is a balance in the pool of human reso resour urce ces s

comp compri risi sing ng

rese resear arch ch

scie scient ntis ists ts,,

manag anager ers, s,

engi engine neer ers, s,

designers, technicians, and skilled and semiskilled workers.

MOTORCYCLE INDUSTRY


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A motorcycle (also called a motor bicycle, motorbike, bike, or cycle) is a single-track, single-track, two-wheel two-wheeled ed motor motor vehicle vehicle powe powere red d by an engine. engine. Motorcycles vary considerably depending on the task for which they are design designed, ed, such such as long distance distance travel, travel, navigati navigating ng congested congested urban urban traffic, traffic, cruising, cruising, sport and racing, racing, or off-road conditions. Being the most affordable form of motorized transport, in some parts of the world they are also the most widespread (e.g., Vietnam).

History Argu Arguab ably ly,, the the firs firstt moto motorc rcyc ycle le was was desi design gned ed and and buil builtt by the the German inventors inventors Gottlieb Daimler and Wilhelm Maybach in Bad Cannstatt (since Cannstatt (since 1905 a city district of Stuttgart of Stuttgart ) in 1885 .

Replica of the Daimler-Maybach Daimler-Maybach Reitwagen Reitwagen


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A 1913 Fabrique National in-line four with shaft drive from Belgium

The first petroleum-powered petroleum-powered vehicle was essentially a motorized bicycle, bicycle, although the inventors called their invention the Reitwagen ("riding car"). However, if a two-wheeled vehicle with steam propulsion is considered a moto motorc rcyc ycle le,, then then the the firs firstt one one may may have have been been Amer Americ ican an.. One One such such machine was demonstrated at fairs and circuses in the eastern U.S. in 1867, built by Sylvester Howard Roper of Roxbury, of Roxbury, Massachusetts. Massachusetts .

A pre-war Polish Sokół 1000


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In 1894, Hildebrand & Wolfmüller became the first motorcycle available for purchase. In the early period of motorcycle history, many producers of bicycles adapte adapted d their their design designs s to accomm accommoda odate te the new internal combustion engine. engine. As the engines became more powerful and designs outgrew the bicycle origins, the number of motorcycle producers increased.

An historic 1941 Crocker

Until the First World War, War, the largest motorcycle manufacturer in the world was Indian, Indian, producing over 20,000 bikes per year. By 1920, this honour went to Harley-Davidson, Harley-Davidson, with their motorcycles being sold by deal dealer ers s in 67 coun countr trie ies. s. In 1928 1928,, DKW took took over over as the the larg larges estt manufacturer. After the Second World War, War, the BSA Group became the largest producer of motorcycles in the world, producing up to 75,000 bikes per year in the 1950s. The German company NSU Motorenwerke AG held the position of largest manufacturer from 1955 until the 1970s.


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NSU Sportmax streamlined motorcycle, 250 cc class winner of the 1955 Grand Prix season

In the the 1950 1950s, s, stre stream amli lini ning ng bega began n to play play an incr increa easi sing ng part part in the the development of racing motorcycles and the "dustbin fairing" held out the possibility of radical changes to motorcycle design. NSU and Moto-Guzzi were in the vanguard of this development both producing very radical design designs s well well ahead ahead of their their time. time. NSU NSU produc produced ed the most most advan advanced ced desi design gn,, but but afte afterr the the deat deaths hs of four four NSU NSU ride riders rs in the the 1954 1954–1 –195 956 6 season seasons, s, they they abando abandoned ned furth further er devel developm opment ent and qu quit it Grand Grand Prix Prix motorcycle racing. racing . Moto-Guzzi produced competitive race machines, and by 1957 nearly all the Grand Prix races were being won by streamlined machines] The following year, 1958, full enclosure fairings were banned from racing by the FIM in the light of the safety concerns.


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A 2008 Hero Honda Passion

From the 1960s through the 1990s, small two-stroke motorcycles were popular worldwide, partly as a result of East German Walter Kaaden's engine work in the 1950s. Tod Today ay,, the the moto motorc rcyc ycle le indu indust stry ry is main mainly ly domi domina nate ted d by Japa Japane nese se companies such as Honda, Honda, Kawasaki, Kawasaki, Suzuki, Suzuki , and Yamaha dominate the motorcycle industry, although Harley-Davidson and BMW continue to be popular and supply considerable markets. Other major manufacturers include Piaggio group of Italy, KTM, KTM, Triumph, Triumph, Aprilia, Aprilia, Moto-Guzzi, Moto-Guzzi , MV Agusta and Ducati. Ducati .


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In additi addition on to the the large large capaci capacity ty motor motorcyc cycles les,, there there is an enormo enormous us mark market et in smal smalle lerr capa capaci city ty (less (less than than 300 300 cc) cc) moto motorc rcyc ycle les, s, most mostly ly concentrated in Asian and African countries. The growth in this market is popularly thought to have started with the 1958 Honda Super Cub, Cub, whi which ch went went on to beco become me the the bigg bigges estt sell sellin ing g vehi vehicl cle e of all all time time,, 60 millionth unit produced in April 2008. Today, this area is dominated by mostly Indian Indian companies companies with Hero Hero Honda Honda emergi emerging ng as the world' world's s largest manufacturer of two wheelers. For example, its Splendor model which has sold more than 8.5 million to date.

Technical aspects Construction

Moto Motorc rcyc ycle le

cons constr truc ucti tion on

is

the the

engi engine neer erin ing, g,

manu manufa fact ctur urin ing, g,

and and

assembly of components and systems for a motorcycle which results in performance, cost and aesthetics desired by the designer. With some except exception ions, s, constr construct uction ion of moder modern n massmass-pro produc duced ed motor motorcyc cycles les has has standardized on a steel or aluminum frame, frame, telescopic forks holding the front wheel, and disc brakes. brakes. Some other body parts, designed for either aesthetic or performance reasons may be added. A petrol powered engine typi typica call lly y cons consis isti ting ng of betw betwee een n one one and and four four cylinders (and (and less less commonly, up to eight cylinders) coupled to a manual five- or six-speed sequential transmission drives the swing arm-mounted arm-mounted rear wheel by a chain, driveshaft or belt. belt. Fuel economy

Motorcycle fuel economy benefits from the relatively small mass of the vehicl vehicle. e. This, This, of course course,, relate relates s to how the motor motorcyc cycle le is used. used. One One person on a small motorcycle travelling a short distance is generally very economical. However, a large motorcycle generally has bad aerodynamics SIDVIN SCHOOL OF BUSINESS, BANGALORE

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compared with a typical car, poor aerodynamics of exposed passengers and engines designed for goals other than fuel economy can work to reduce these benefits. Riding style has a large effect on fuel economy. Electric motorcycles

Very Very high igh fuel fuel econ econom omy y equ equiva ivalent ents can can be deri derive ved d by elect lectri ric c motorcycles. Electric motorcycles are nearly silent, zero-emission electric motor-driven vehicles. Operating range and top speed suffer because of limita limitatio tions ns of batter battery y techno technolog logy. y. Fu Fuel el cell cells s and petroleum petroleum-elec -electric tric hybrids are also under development to extend the range and improve performance of the electric motors. Dynamics

Racing motorcycles leaning in a turn .

Different types of motorcycles have different dynamics and these play a role in how a motorcycle performs in given conditions. For example, a shorter wheelbase would generally make a bike lean faster and would be quic qu icke kerr arou around nd corn corner ers s comp compar ared ed to a long longer er whee wheelb lbas ase. e. Long Longer er wheelbase on the other hand provides more stability in a straight line. [18] Motorcycle tyres have a large influence over handling.


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Accessories Various features and accessories may be attached to a motorcycle either as OEM (factory-fitted) or after-market. after-market. Such accessories are selected by the owner to enhance the vehicle's safety, performance, or comfort, and may include anything from mobile electronics to sidecars and trailers. trailers.

Social aspects Popularity

Motorbikes are the primary form of transportation in Vietnam .

In many many cultur cultures, es, motor motorcyc cycles les are the prima primary ry means means of motor motorise ised d transp transport ort.. Accord According ing to the the Taiwan Taiwanese ese gover governme nment, nt, for exampl example, e, "the "the number of automobiles per ten thousand population is around 2,500, and and the the numb number er of moto motorc rcyc ycle les s is abou aboutt 5,000 5,000.. In plac places es such such as Viet Vietna nam, m, moto motorc rcyc ycle le use use is extr extrem emel ely y high high due due to a lack lack of publ public ic transport and low income levels that put automobiles out of reach for many. In Vietnam, motorised traffic consists of mostly motorbikes.


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Safety Moto Motorc rcycl ycles es have have a high higher er rate rate of fata fatall accidents than automobiles. automobiles . United United States States Departmen Departmentt of Transport Transportati ation on data data for for 2005 2005 from from the the Fatality Analysis Reporting System show that for passenger cars, 18.62 fatal crashes occur per 100,000 registered vehicles. For motorcycles this figure is higher at 75.19 per 100,000 registered vehicles – four times higher than for cars. The same data show that 1.56 fatalities occur per 100 mill millio ion n vehi vehicl cle e mile miles s trav travel elle led d for for pass passen enge gerr cars cars,, wher wherea eas s for for moto motorc rcyc ycle les s the the figu figure re is 43.4 43.47 7 – 28 time times s high higher er than than for for cars cars.. Furt Fu rthe herm rmor ore e

for for

moto motorc rcyc ycle les s

the the

acci accide dent nt

rate rates s

have have

incr increa ease sed d

significantly since the end of the 1990s, while the rates have dropped for passenger cars.

Wearing a motorcycle helmet reduces the chances of death or injury in a motorcycle crash

Types There There are three three major major types types of motorc motorcycl ycle: e: street street,, off-ro off-road, ad, and and dual dual purp purpos ose. e. With Within in thes these e type types, s, ther there e are are many many diff differ eren entt subsub-ty type pes s of motorcycles for many different purposes.


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Street bikes include cruisers, cruisers, sport bikes, scooters and mopeds, mopeds, and many other types. Off-road motorcycles include many types designed for dirt-oriented racing classes such as motocross and are not street legal in most areas. Dual purpose machines like the dual-sport style are made to go off-road but include features to make them legal and comfortable on the street as well. Each Each conf config igur urat atio ion n

offe offers rs eith either er spec specia iali lise sed d

adva advant ntag age e

or broa broad d

capability, and each design creates a different riding posture.

Environmental impact In 2007 and 2008, motorcycles and scooters, due to good fuel efficiency, attracted interest in the United States from environmentalists and those affected by increased fuel prices. Piaggio Group Americas supported this interest with the launch of a "Vespanomics" website and platform, citing lower per-mile carbon emissions (40 lb/mile less than the average car, a 65% reduction) and better fuel economy. Other sources, however, point out that while motorcycles may be better in terms of greenhouse gases, a motorcycle releases 10–20 times more total pollution per mile than a new car. This pollution comes in large part from from nitr nitrog ogen en oxid oxide, e, a bypr byprod oduc uctt of comb combus usti tion on that that is a majo majorr component of smog and is largely because of their less efficient catalytic converters.


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Chapter 3 Company profile


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Company's history Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. 1960. In 1970, 1970, it rolled out its 100,000th vehicle. In 1977, 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, 1985, it star starte ted d prod produc ucin ing g at Walu Walujj in Aurangabad. Aurangabad . In 1986, 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, 1995, it rolled out its ten millionth vehicles and produced and sold 1 million vehicles in a year. Baja Bajajj Au Auto to limi limite ted d is one one of the the larg larges estt two two whee wheele lerr manu manufa fact ctur urin ing g comp compan any y in Indi India a apar apartt from from prod produc ucin ing g two two whee wheele lers rs they they also lso manufa manufactu cture re three three wheele wheelers. rs. The compan company y had starte started d way back back in 1945. Initially it used to import the two wheelers from outside, but from 1959 it started manufacturing of two wheelers in the country. By the yea yearr 1970 1970 Baja Bajajj Au Auto to had had roll rolled ed out out thei theirr 100, 100,00 000t 0th h vehi vehicl cle. e. Baja Bajajj scooters and motor cycles have become an integral part of the Indian milieu and over the years have come to represent the aspirations of modern India. Bajaj Auto also has a technical tie up with Kawasaki SIDVIN SCHOOL OF BUSINESS, BANGALORE

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heavy industries of Japan to produce the latest motorcycles in India which which are of world world class class qu quali ality ty The Bajaj Bajaj Kawas Kawasaki aki elimi eliminat nator or has has emerged straight out of the drawing board of Kawasaki heavy industries. The The core core bran brand d valu values es of Baja Bajajj Au Auto to limi limite ted d incl includ udes es Lear Learni ning ng,, Innovation, Perfection, Speed and Transparency. Bajaj Bajaj Au Auto to has three three manu manufac factu turin ring g units units in the countr country y at Akurdi Akurdi,, Waluj Waluj and Chaka Chakan n in Mahara Maharasht shtra, ra, wester western n India India,, which which produc produced ed 2,314,787 vehicles in 2007-08. The sales are backed by a network of after sales service and maintenance work shops all over the country. Bajaj Auto has products which cater to every segment of the Indian two wheeler market Bajaj CT 100 Dlx offers a great value for money at the entry entry level. level. Simila Similarly rly Bajaj Bajaj Discov Discover er 125 offers offers the consum consumer er a great great performance without making a big hole in the pocket.


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PROFILE: Founder

Jamnalal Bajaj

Year of Establishment

1926

Industry

Automotive - Two & Three Wheelers

Business Group

The Bajaj Group

Listings & its codes Presence

BSE

–

Code:

500490 ;

NSE

-

Code:

BAJAJAUTO Distribution network covers 50 countries. Dominant presence in Sri Lanka, Bangladesh, Columbia, Guatemala, Peru, Egypt, Iran and Indonesia.

Joint Venture Registered Office

Kawasaki Heavy Industries of Japan &

Head Akurdi Pune

-

411035

India Tel.:

+(91)-(20)-27472851

Fax: +(91)-(20)-27473398 Works

•

Akurdi, Pune 411035

•

Bajaj Nagar, Waluj Aurangabad 431136

•

Chakan Industrial Area, Chakan, Pune 411501

E-mail Website

[email protected] www.bajajauto.com


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KEY PERSONS: Board of Directors

Rahul Bajaj Madhur Bajaj Rajiv Bajaj Sanjiv Bajaj D.S. Mehta Kantikumar R. Podar Shekhar Bajaj D.J. Balaji Rao J.N. Godrej S.H. Khan Mrs. Suman Kirloskar Naresh Chandra Nanoo Pamnani Manish Kejriwal P Murari Niraj Bajaj

Chairman Vice Chairman & Whole-Time Director Managing Director Executive Director Whole-Time Director Director Director Director Director Director Director Director Director Director Director Director

Committees of the Board Audit Committee

S.H. Khan D.J. Balaji Rao J.N. Godrej Naresh Chandra Nanoo Pamnani

Chairman

Shareholders’ & Investors’ Grievance committee

D.J. Balaji Rao J.N. Godrej Naresh Chandra S. H. Khan

Chairman


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Remuneration committee

D.J. Balaji Rao S.H. Khan Naresh Chandra

Chairman

Registered under the Indian Companies Act, VII of 1913 REG RE GISTE STERED OF OFFICE Akurdi, Pune 41 411 03 035 WORKS Akurdi, Pune Bajaj

Nagar,

Waluj

4 11

Aurangabad

035 431

136

Chakan Industrial Area, Chakan, Pune 411 501

Awards & Accolades

2005

•

Bajaj Discover DTS-i was chosen as Bike of the Year and Indigenous Design of the Year by Overdrive Awards.

2004

•

Bajaj Auto was chosen as Bike Maker of the Year by ICICI Bank Overdrive Awards.

•

DTS-i Technology was chosen as Auto Tech of the Year by ICICI Bank Overdrive Awards.

•

Baja Bajajj Puls Pulsar ar DTSDTS-ii beca became me Bike Bike of the the Year Year by ICICI Bank Overdrive Awards.

•

Wind 125 chosen as the Two Wheeler of the Year by CNBC AUTOCAR Awards.

•

Wind Wind 125 125 chos chosen en as the the Bike of the Yea Year by Business Standard Motoring.

2003

•

Bajaj Pulsar 180 DTS-i chosen as Wheels Viewers Choi Choice ce Two Two Whee Wheele lerr of the the Year Year and and Best Best Two Two


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Wheeler by BBC World Wheels Award. •

Baja ajaj Pul Pulsar sar 150 150 DTS DTS-i cho chosen sen as Best est Two Wheeler Wheeler between Rs. 45,000 45,000 to Rs. 55,000 by BBC World Wheels Award.

•

Bajaj Boxer AT KTEC chosen as Best Two Wheeler under Rs. 30,000 by BBC World Wheels Award.

•

Bajaj Pulsar chosen as Motorcycle Total Customer Satisfaction Study by NFO Automotive.

•

Bajaj Pulsar chosen as Bike of the Year by ICICI Bank OVERDRIVE Awards.

2002

•

Bajaj Pulsar chosen as Most Exciting Bike of the Year by OVERDRIVE Awards.

•

Baja Bajajj Elim Elimin inat ator or chos chosen en as Bike Bike of the the Year Year by OVERDRIVE Awards.

2001

•

Bajaj Eliminator chosen as Most Exciting Bike of the Year by OVERDRIVE Awards.

SUPER 100

The new Super 100 is claimed to have an ideal combination of economy, performan performance ce and style. Powered by the 100 cc K-Tec engine the Super 100 delivers an unbeatable combination of power with 100kmpl kmpl

fuel fuel--effi effici cien ency cy

cond condit itio ions ns..

The The

full full

in

sta standar dard

flow flow

desi design gn

test est wit with


29


attrac attractiv tive e contou contoured red tank tank and and panels panels,, alum aluminu inum m die-ca die-cast st grab-r grab-rai ail, l, optoprism headlamp promises to make the Super 100 the style leader in the 100 cc category as well.

PULSAR DTSi

The Pulsar twins are claimed to have taken the market by storm since their launch in Nov'01. The DTSi engine consists of the Digital Twin Spark ignition, Digital CDI unit, TRICS III, CV Carburetor all state of the art features features that bring bring the the digita digitall biking biking to a new level. level. The result result is cons consis iste tent nt & resp respon onsi sive ve engi engine ne outp output ut for for vary varyin ing g load load and and spee speed d conditions at different levels of acceleration .

PULSAR 150/180

Targeted at the youth segment, the Bajaj Pulsar has been designed and styled as a mean mean masc mascul ulin ine e robu robust st mach machin ine e with with dazzling dazzling looks and technical technically ly advanced advanced mechanism that offers great performance.


30


The symmetries between the muscular fuel tank, side panels and the rear panels give a very distinctive feel to Pulsar. Features: Sporty Looks, Supreme Performance, Riding Comfort, Safety KAWASAKI BAJAJ WIND 125

The The Wind Wind 125 125 come comes s with with a 4-st 4-stro roke ke 125cc 125cc K-TE K-TEC C engi engine ne offe offeri ring ng 10.8 10.8 bhp bhp power.

The

carburetor

Constant brings

Velocity

greater

(CV)

throttles

response and power delivery. It's 5 speed sync synchr hron oniz ized ed smoo smootther

tran transm smis issi sion on

engi engine ne

revvi evving ng..

augm au gmen ents ts Its Its

spec specia iall

feature is the primary kick-start mechanism, which enables starting of the Wind 125 in any gear. The bike comes with a dual tone and the 125cc has a long stroke hydro-dynamic suspension designed for comfort even on rough roads.

CALIBER 115 - "HOODIBABAA"

The recently launched man-size Caliber 115 has the the styl style e and and perf perfor orma manc nce e benc benchm hmar ark k in the the Execut Executive ive segmen segment. t. Its 4-stro 4-stroke, ke, K-TEC K-TEC engin engine e offers a mileage of 90 kmpl and power of 9.5 bhp, which the company claims is the highest in its category. It is also equipped with a unique optimum riding indicator, whi which ch show shows s opti optimu mum m spee speed d for for maxi maximu mum m mile mileag age. e. The The Thro Thrott ttle le Responsive Ignition Control System (TRICS) ensures the K-TEC engine gives a good mileage at all times. The Anti Slide Seat of the new Caliber 115 ensures that the rider remains in his position even if he hits the SIDVIN SCHOOL OF BUSINESS, BANGALORE

31


brakes brakes sudden suddenly. ly. Hydrod Hydrodyna ynami mic c (HDS) (HDS) Suspen Suspensio sion n provid provides es comfor comfortt even on rough, bumpy, potholed roads.

BAJAJ UNVEILS NEW BRAND IDENTITYIDENTITY- NEW LOGO

Bajaj Bajaj Au Auto to unvei unveiled led the the new corpor corporat ate e identi identity ty on the 15th 15th of January at the Auto Expo 2004, New Delhi. The white and blue reverse hex hexagon agonal al sym symbol with with Bajaj jaj

Auto in smal smalll

lettering, which stood in good stead for Bajaj Auto for

many

decades,

finally

paved

way

for

a

refreshing new look symbol with the Bajaj logotype in capital letters. The new identity arrives at a time when Bajaj Auto has successfully metamorphosed


32


into a major motorcycle manufacturer with proven credentials in award winning Pulsar twins and also proved its technological capability with the introd introduct uction ion the revolu revolutio tiona nary ry Digita Digitall Twin Twin Spark Spark Ignit Ignition ion (DTSi) (DTSi) technology. The The new visu visual al iden dentity tity of Baja ajaj Auto eman emana ates from from the the confir confirma matio tion n of core core values values,, which which Bajaj Bajaj has ident identifi ified ed as its brand brand valu values. es. The The Bran Brand d esse essenc nce e for for the the new new Baja Bajajj has has been been defin defined ed as "Excitement". Excitement engineering will deliver and inspire confidence in to vari variou ous s stak stakeh ehol olde ders rs like like Baja Bajajj has has trad tradit itio iona nall lly y done done.. Baja Bajajj prom promis ises es to live live its its esse essenc nce e thro throug ugh h a set set of five five Bran Brand d Valu Values es of Learning, Innovation, Perfection, Speed and Transparency. The change in Identity is a part of the ongoing changes happening at Baja Bajaj. j. At a time time when when Baja Bajajj has has stat state e of the the art art manuf anufac actu turi ring ng infrastru infrastructure cture,, has an enviable enviable distributi distribution on and service service network, network, has created a benchmark R&D facility and at a time when the customer has changed in terms of its exposure to quality and style, the change in Identity will help invite a paradigm shift in consumer perception of the company. The traditional hexagonal symbol has been replaced by an open abst abstra ract ct form form of styl styliz ized ed B, the the "fly "flyin ing g B" as it has has been been name named d represents style and technology. It also has a strong association with the heritage of Bajaj since the external form has a hint of hexagon. "Flying B" form denotes speed and open form denotes the transparency. Bajaj has adopted a new brand line of "Inspiring Confidence". In whatever the company does it seeks to inspire confidence in its audience. Bajaj has traditionally enjoyed tremendous consumer support and plans to consolidate and move ahead on this. The Brandline appears below the


33


Logotype in a script font. This font is to represent learning values at Bajaj and that Bajaj as a brand moves closer to customer. The Identity has a fresh new Blue colour. This Blue represents stability and strength of Bajaj. Blue also represents high technology and precision engineering. The new Identity presents a futuristic face of the new new glob global al Baja Bajaj. j. Elep Elepha hant nt Desi Design gn has has been been work workin ing g with with Baja Bajajj on creating and implementing the new Bajaj identity. The new brand will manifest in all consumer and employee interfaces.

ADVERTISING STRATEGY

Bajaj is always known for its outstanding ads over the period of time. Since its inception, Bajaj has come out with variety of ads and were always successful in their advertisements. Scooters were well known by the brand name of Bajaj. Be it any scooter, one used to recognize it by the brand name Bajaj. This was the identity a decade ago which the Bajaj has still maintained. Bajaj is always known for its ads without wellknown brand ambassadors which is again a plus point to its cart as it saves a huge cost in terms of brand ambassadors unlike Hero Honda and TVS. Prior, Bajaj used to convey the feeling of ‘ Indianness Indianness ’ in its ads. With a punch line ‘ Hamara Hamara Bajaj ’ Bajaj drove into everybody’s hearts Naye Bharat Ki Naye Tasveer ’ added a great value and the title song of ‘ Naye

to its mobikes and scooters. A couple of years back, Bajaj had introduced an advertisement which promoted all the different ranges it had, wherein they had shown each product they had with a feeling of Indianness. Example: Eliminator


34


passes-by a rangoli and drives slowly sideways without disturbing it. People on boxer pass-by a temple and bend their head to give a little offering. Such ads had revealing Indian culture had a great effect on Indians and Bajaj was successful in most of its ads. But But rece recent ntly ly,, Baja Bajajj had had chan change ged d its its bran brand d logo logo alon along g with with its its punch line i.e. ‘ Hamara ’. Hamara Bajaj ’ got converted to ‘ Inspiring Inspiring Confidence ’. The reason for this change as told by the company officials was to keep pace with the new technologies in the fast moving world. Even though it had changed its punch line, it didn’t have much effect on its brand image. A year back, Bajaj introduced

DTSi

technolog technology y upgradin upgrading g its always PULSAR

successful 1 5 0c c

and

180cc. Though Bajaj had chan change ged d

its iden identi tity ty it

still dominates for its creativity in ads.

PULSAR 150cc ( Definitely Definitely Male ) The concept of Definitely Male was well accepted by the people and Bajaj came out with some astonishing ads. Though the DTSi technology was new, new, peop people le acce accept pted ed it very very well well.. It easi easily ly conv convey eyed ed the the mess messag age e it wanted to. The following picture strips conveys the advertisement:


35


Getting on to his bike, a man gets all set to make a While the biker cruises through the city, some army move move.. As he puts puts his his helm helmet et on, on, a mess messag age e men are out for their jog. Just before they cross a appears appears on the windshield, windshield, 'Partially 'Partially sunny from road, road, a zebra zebra crossi crossing ng forms forms ahead ahead them them and 16:37 hrs.'

disa disapp ppea ears rs afte afterr them them,, whil while e the the bike bikerr wait waits s patiently.

A young lady talks to her beau on the phone, while Riding on, he spots a child playing with a remote an image of his forms before her. She switches the controlled toy. In the next shot the toy turns out to phone off and the image disappears, in time for her be a roller coaster, with children inside enjoying the to catch a glimpse of the bike.

ride.

On arriving home, the biker is greeted by a robotic As he takes off his helmet everything turns back to dog.

it's usual self. MVO: "Imagine a world as advanced as the new Pulsar DTS-i...

DTSi came out to be a good one with proper publicity advertisements advertisements and that too without any highly paid brand ambassadors. After this ad was successful Bajaj came out with a second ad wherein a man is shown


36


performing various stunts on his DTSi Pulsar. Even this one was an outstanding one.

BAJAJ WIND Bajaj came out with a good ad for its 125cc WIND with a good convey of he message it wanted wanted to, with the bike. Its punch line was ‘wind biking’ and and Baja Bajajj easi easily ly comm commun unic icat ated ed this this to the the peop people le with with a stun stunni ning ng advertisement wherein:

Shot Shot of a ful fully ly clot clothe hed d man man taki taking ng his his sho showe werr.

The The wet wet clot clothe hes s and and drip drippi ping ng wate waterr hard hardly ly both bother er him as he enjoys his ride and feels the wind on his body....

By the time he reaches his destination he's fresh ...but on noticing his wet backside, she turns away and dry. Walking by he makes heads turn and gets with an amused look. MVO: "Discover wind biking." admiring looks...

BAJAJ CALIBER 115 - Hoodibabaa You guessed it right it, tis none other than the new Caliber115. The word Hoodibabaa became the talk of the town and the whole credit goes to the creativity in the advertisement. Bajaj first introduced an ad showing a


37


kid and his father chasing the picnic bus and reach the picnic spot faster than the bus wherein the child is always found saying ‘Hoodibabaa’. ‘Hoodibabaa’. Very few know what it means, but it goes without saying that it was well accepted by the people. Then Bajaj came out with another ad which neither had a brand ambassador nor any model i.e. it was just a cartoon animated ad wherein a man riding the caliber115 was shown saving a child from the clutches of a lion in a zoo. This ad was an outstanding one with very low cost involved in making it.

New Image The company, over the last decade has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer, product range ranging from Scooterettes to Scooters to Motorcycle. Its real growth in numbers has come in the last 4 years after successful introduction of a few models in the motorcycle segment. The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.


38


Company Profile “Hero”, is the brand name used by the Munjal brothers in the year 1956 with the flagship company Hero Cycles. The two-wheeler manufacturing business of bicycle components had originally started in the 1940’s and turned into the world’s largest bicycle manufacturer today. Hero, is a name synonymous with two-wheelers in India today. The Munjals roll their own steel, make free wheel bicycle critical components and have diversified into different ventures like product design. The Hero Group philosophy is: “To provide excellent transportation to the common man at easily easily afford affordabl able e prices prices and to provid provide e total total satisf satisfact action ion in all all its spher spheres es of acti activi vity ty”. ”. The The Hero Hero grou group p visi vision on is to buil build d long long last lastin ing g relationships with everyone (customers, workers, dealers and vendors). The The Hero Hero Grou Group p has has a pass passio ion n for for sett settin ing g high higher er stan standa dard rds s and and “Engineering Satisfaction” is the prime motivation, way of life and work culture of the Group. In the the year year 1984 1984,, Mr. Mr. Brij Brijmo moha han n Lal Lal Mu Munj njal al,, the the Chai Chairm rman an and and Managi Managing ng Direct Director or of Hero Hero Honda Honda Motors Motors (HHM) (HHM),, headed headed an allian alliance ce between the Munjal family and Honda Motor Company Ltd. (HMC). HHM


39


Mission Statement is: “We, at Hero Honda, are continuously striving for synergy between technology, systems, and human resources to provide produc products ts and and servic services es that that meet meet the qu quali ality, ty, perfor performa mance nce,, and and price price aspirations of our customers. While doing so, we maintain the highest standa standards rds of ethics ethics and societ societal al respon responsib sibili ilitie ties, s, consta constant ntly ly innova innovate te products and processes, and develop teams that keep the momentum going to take the company to excellence in the new millennium”. This alliance became one of the most successful joint ventures in India, until the year 1999 when HMC had announced a 100% subsidiary, Honda Motorcycle & Scooter India (HMSI). This announcement caused the HHM stock price to decrease by 30 percent that same day. Munjal had to come up with some new strategic decisions as, HMSI and other foreign new entry companies were causing increased intensity of rivalry for HHM. India has the largest number of two wheelers in the world with 41.6 millio million n vehicl vehicles. es. India India has a mix mix of 30 percen percentt automo automobil biles es and 70 percent two wheelers in the country. India was the second largest two wheeler manufacturer in the world starting in the 1950’s with the birth of Automobile Products of India (API) that manufactured scooters. API manufactu manufactured red the Lambrett Lambrettas as but, another company, Bajaj Aut Auto o Ltd. surpassed API and remained through the turn of the century from its association with Piaggio of Italy (manufacturer of Vespa).. The The moto motorc rcycl ycle e segm segmen entt had had the the same same long long wait wait time times s with with thre three e manufactu manufacturers; rers; Royal Enfield, Enfield, Ideal Ideal Jawa, Jawa, and Escorts. Royal Enfield Enfield made a 350cc Bullet with the only four-stroke engine at that time and took the higher end of the market but, there was little competition for their customers. Ideal Jawa and Escorts took the middle and lower end of the market respectively.


40


In the mid-1 mid-1980 980s, s, the India Indian n govern governmen mentt regula regulatio tions ns change changed d and permitted foreign companies to enter the Indian market through minority joint ventures. The two-wheeler market changed with four Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic Honda. The entry of these foreign companies changed the Indian market dyna dynami mics cs from from the the supp supply ly side side to the the dema demand nd side side.. With With a larg larger er selection of two-wheelers on the Indian market, consumers started to gain influence over the products they bought and raised higher customer expect expectati ations ons.. The indus industry try produc produced ed more more models models,, stylin styling g option options, s, pric prices es,, and and diff differ eren entt fuel fuel effi effici cienc encie ies. s. The The fore foreig ign n comp compan anie ies s new new technologies helped make the products more reliable and with better quality. Indian companies had to change to keep up with their global counterparts.

Hero Honda Motorcycle Ltd.

Public company BSE: BSE:HEROHONDA M Type Founded January 19, 1984 in Gurgaon, Gurgaon, Haryana, Haryana, India Headquarters Haryana, Haryana, India Om Prakash Munjal, Founder Mr. Key people

Mr.

Brijmohan Tosh Toshia iaki ki

Lall

Munjal,

Naka Nakag gawa, awa,

Chairman

Joint oint

Manag anagin ing g

Director

Industry Products Revenue

Mr. Pawan Munjal, Managing Director Automotive Motorcycles, Scooters U$ 2.8 billion


41

A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS” http://www.herohonda.com/site/home/home.asp Website

BOARD OF DIRECTORS

No. Na Name of the Directors

Designation

1

Mr. Brijmohan Lall Munjal

Chairman & Whole-time Director

2

Mr. Pawan Munjal

Managing Director

3

Mr. Toshiaki Nakagawa

Jt. Managing Director

4

Mr. Takao Eguchi

Whole-time Director

5

Mr. Satyanand Munjal

Non-executive Non-executive Director

6

Mr. Om Prakash Munjal


7

Mr. Tatsuhiro Oyama


8

Mr. Masahiro Takedagawa


9

Mr. Narinder Nath Vohra

Non-executive

&

Independent

&

Independent

&

Independent

&

Independent

&

Independent

&

Independent

&

Independent

Director 10 Mr. Pradeep Dinodia

Non-executive Director

11 Gen.(Re (Retd.) d.)

Ved

Prakash Non-executive

Malik 12 Mr. Analjit Singh

Director Non-executive Director

13 Dr. Pritam Singh


14 Ms. Shobhana Bhartia


15 Dr. Vijay Laxman Kelkar



42


HERO HONDA HEADQUARTERS Hero Hero Honda Honda Motorc Motorcycl ycles es Lim Limite ited d is an Indi Indian an manu manufa fact ctur urer er of

motorcycles and scooters. Hero Honda is a joint venture that began in 1984 between the Hero group of India and Honda from Japan. Japan. It has been the world's biggest manufacturer of 2-wheeled motorized vehicles since 2001, when it produced 1.3 million motorbikes in a single year. Hero Honda's Splendor is the world's largest selling motorcycle. Its 2 plan plants ts are are in Dhar Dharuh uher era a and and Gu Gurg rgao aon, n, both both in Haryana, Haryana, Indi India. a. It specializes in dual use motorcycles that are low powered but very fuel efficient.

Mission Hero Hero Honda’ Honda’s s missi mission on is to strive strive for synerg synergy y betwee between n techno technolog logy, y, systems and human resources, to produce products and services that meet the quality, performance and price aspirations of its customers. At the the same same time time main mainta tain in the the high highes estt stan standa dard rds s of ethi ethics cs and and soci social al responsibilities This mission is what drives Hero Honda to new heights in excellence and helps the organization forge a unique and mutually beneficial relationship with all its stake holders


43


Awards and Accolades 2006

'Lif 'Lifet etim ime e Achi Achieve eveme ment nt Awar Award' d' for for Tran Transl slat atin ing g Exce Excell llen ence ce in Corporate Governance into


44


Indian

2005

Automotive

Hall

of

Pride

by

Overdrive

CNBC TV18 Commenda Commendation tion of Business Business Leadership Leadership displaying displaying extraordi extraordinary nary Corporat Corporate e Leadership Leadership and Entrepren Entrepreneuria euriall Spirit Spirit Padma

Bhushan

by

Government

of

India

Doctor of Letters (Honoris Causa) by Hemwati Nandan Bahuguna Garhwal

University,

Srinagar

Garhwal

Life Lifeti time me Achi Achiev evem emen entt Awar Award d by ET Awar Awards ds for for Corp Corpor orat ate e Excellence 2004 Life Life Time Time Achi Achiev evem emen entt Awar Award d for for Mana Manage geme ment nt by All All Indi India a

Management D.

Litt.

Life Lifeti time me

Association

(Honoris

Causa)

Achi chievem evemen entt

by

Award ward

Banaras by

Hindu

Amity

University

Busine siness ss

Scho School ol

Lifetime Achievement Award by HT Power Jobs 2002 Entrepreneur

of

the

Year

Award

by

Business

Standard

Gian Giants ts Inte Intern rnat atio iona nall Awar Award d to the the Chai Chairm rman an in the the fiel field d of Business

&

Industry

Business Leadership Award by Madras Management Association 2001 Entrepreneur of the Year Award by Ernst & Young 2000 Sir Sir Jeha Jehang ngir ir Ghan Ghandy dy Meda Medall for for Indu Indust stri rial al Peac Peace e - by XLRI XLRI,,

Jamshedpur 1998 Business Leader of the Year by Business Baron 1997 Distin Distingui guishe shed d Entrep Entrepren reneur eurshi ship p Award Award by PHD Chambe Chambers rs of

Commerce & Industry 1995 National Award for outstanding contribution to the Development

of Indi Indian an Smal Smalll Scal Scale e Indu Indust stry ry (NSI (NSIC C Awar Award d - Pres Presen ente ted d by President of India) 1994 Businessman of the Year by Business India Group of Publications 1992 Honor onora ary

Membe embers rsh hip

-

Ind Indian ian

Inst Instiitu tuttion ion

of

Indu Indust stri ria al

Engineering Award


45


Key Highlights •

Hero Honda enjoys a significant brand premium. Its aggressive pricing strategy to take on the competition has helped it in volume growth.

•

Varian Variantt launch launches es in each each of Splend Splendor or and and Passio Passion n has helped helped in stemming the loss in market share in the face of the competition. Hero Hero Hond Honda a now now plan plans s to laun launch ch two two new new mode models ls in the the 100c 100cc c segment in FY05 on a new platform.

•

The company has started logging good volume growth after the launch of Passion Plus and Splendor Plus as well as the CD-Dawn, which has


46


also rejuvenated its product range. Volumes should improve further, due to the base effect and improved rural sentiment on the back of higher farm incomes. •

Aggr Ag gres essi sive ve cost cost cont contro rols ls and and sign signif ific ican antt econ econom omie ies s of scal scale e are are expected to aid Hero Honda in retaining margins.

•

Hero Honda will continue to be an attractive dividend yield play as the compan company y contin continue ues s to genera generate te signif significa icant nt free free cash cash flows flows as its capital requirements are limited


47


PRODUCT GALLERY AMBITION 135 CC

This bike has a contemporary style with a tubular single cradle, diamond type which adds extra beauty to it. Over and above the bike has good acceleration and power with a maximum power of 11 BHP / 11.15 PS @ 8000 rpm and a maximum speed of 100 KMPH. It has also been added with adequate fuel efficiency of 55 KMPL. The Trapezoidal 35 / 35 W headlight gives the ‘woah’ look.

CBZ •

Trans Transien ientt Power Power Fu Fuel el Contro Controll (TPFC) (TPFC) System

•

Hydraulic

&

Dynamic

Vibration

Dampers •

Gear Box: Equipped with five gears and a 156cc engine that generates 12.5 bhp powers. Touch the top speed of 100kmph.

•

Multi Lever Locking Seat

•

Adjustable Rear-Shock Absorbers

SPLENDOR+ The Splendor+ has been upgraded in both its its look looks s and and perf perfor orma mance nce.. New, New, clea clear, r, SIDVIN SCHOOL OF BUSINESS, BANGALORE

48


bright multi-reflector head light with 12V 35/35W multi-reflector with halo haloge gen n lamp lamp,, mult multii-re refl flec ecto torr tail tail ligh lightt and and styl stylis ish h grap graphi hics cs.. This This motorcycle meets the pollution control standards of this decade. That's the Splendor+-the new face of trust.

PASSION PLUS 9 New two-tone body colours PLUS Body colour rear view mirrors PLUS

Aluminum die cast rear grip PLUS Heat protector on the muffler PLUS New dials on the instrument panel PLUS Headlight with halogen lamp PLUS Multi-reflector winkers. All this and much more to make the biker and his bike stay married forever.

CD DAWN ( Value Nayae Zamane Ki! ) CD Dawn, the true-value 4 stroke, 100cc motorcycle. A motorcycle that encom encompas passes ses the the legend legendary ary Hero Hero Honda Honda valu values es of fuel fuel-e -eff ffic icie ienc ncy, y, econ econom omy y and and rock-solid dependability •

Tough Track Suspension

•

Doubly Strong Tubular Frame

•

Othe Ot herr feat featur ures es - like like the the lege legend ndar ary y mile mileag age, e,

the the

firs firstt-of of-i -its ts-k -kin ind d

2-ye 2-year ar

warranty in the category KARIZMA


49


Superi Superior or techno technolog logy y plus plus advan advanced ced featur features es plus plus capti captivat vating ing looks looks equals KARIZMA. The future of the Indian motorcycle market should be

seen through KARIZMA. It is certain to change the way in which the Indian customer looks at a premium bike. With a maximum power of 17 PS @ 7000 rpm, KARIZMA is targeted at customers seeking to enjoy the 'thrill of power on wheels of style'. A product of combined R&D efforts of Hero Honda-Honda, the motorcycle guarantees exceptional performance with unmatchable style and utmost comfort. Model: Achiver ES

HEROHONDA BIKE MODELS Model: Achi Achive verr Kick Kick Model: CBZ Xtreme ES

Start

Model: CBZ Xtreme Kick Model: CD Dawn

Model: CD Deluxe

Start

Model: Glamour Electric

Model: Glamour FI ES

Start

Model:

Model: Glamour FI Kick Start

Glam Glamou ourr Kick Kick Model: Hunk ES

Model: Hunk Kick Start

Start

Model: New Karizma

Model: Passion Plus


Model: Pleasure

50

A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS” Splen Splendor dor NXG NXG Model: Splendo Splendorr NXG Model: Splendor Plus Model: (Alloy)

(Spoke)

Model: Super Splendor

Model: Ambition

Model: CBZ* Kick Start

Model:

Model: CBZ

CBZ BZ* * Elec Electr tric ic Model: CD 100 SS

Start

Model: Dawn

Model: Karizma

Model: Passion

Model: Splendor

Model: Street Dlx

Model:

Super Sup er Splendo Splendorr

KS


51


Hero Honda is currently the number one company in terms of sales and has been dominant in the two-wheeler segment since the past decade. Sinc Since e the the ince incept ptio ion n of hero hero Hond Honda, a, the the comp compan any y has has been been usin using g televi televisio sion n as a major major role role for its publicit publicity. y. Thoug Though h hero hero Honda Honda was dominant in sales it lacked the skills of creating a spectacular ad till now. Though it had a vast range of mobikes, its advertising strategy was not up to the mark. For its publicity hero Honda has been using many famous celebrities like Saurav Ganguly, the captain of Indian cricket team, team, Hritik Hritik Roshan Roshan and and other other famou famous s person personali alitie ties s as their their brand brand ambassadors. Thus, hero Honda has been spending huge amounts on its publicity.


52



53


Growth The business growth of Hero Honda has been phenomenal throughout its earl early y days. days. The The Mu Munj njal al fami family ly star starte ted d a mode modest st busi busine ness ss of bicyc bicycle le components. Hero Group expanded so big that by 2002 they had sold 86 million bicycles producing 16000 bicycles a day. Today Hero Honda has an assembly line of 9 different models of motorcycles available. It holds the record for most popular bike in the world by sales for Its Splendor model. Hero Honda Motors Limited was established in joint venture with Hond Honda a Moto Motors rs of Japa Japan n in 1984 1984,, to manu manufa fact ctur ure e moto motorc rcyc ycle les. s. It is currently the largest producer of Two Wheelers in the world. It sold 3 SIDVIN SCHOOL OF BUSINESS, BANGALORE

54


million bikes in the year 2005-2006. Recently it has also entered in scooter manufacturing, with its model PLEASURE mainly aimed at girls. The Hero Group has done business differently right from the start and that is what has helped them to achieve break-through in the competitive twotwo-wh whee eele lerr mark market et.. The The Grou Group' p's s low low key, key, but but focu focuse sed, d, styl style e of mana manage geme ment nt has has earn earned ed the the comp compan any y plau plaudi dits ts amid amidst st inve invest stor ors, s, employees, vendors and dealers, as also worldwide recognition. The growth of the Group through the years has been influenced by a number of factors:

Just-in-Time The The Hero Hero Grou Group p thro throug ugh h the the Hero Hero Cycl Cycles es Divi Divisi sion on was was the the firs firstt to introd introduce uce the concep conceptt of justjust-inin-tim time e inven inventor tory. y. The Group Group boasts boasts of superb operational efficiencies. Every assembly line worker operates two machines simultaneously simultaneously to save time and improve productivity..

Ancillarisation An integral part of the Group strategy of doing business differently was providing support to ancillary units. There are over 300 ancillary units today, today, whose production production is dedicated dedicated to Hero's Hero's requireme requirements nts and also a large number of other vendors, which include some of the better known companies in the automotive automotive segment. Employee Policy:.

Dealer Network The The rela relati tion onsh ship ip of Hero Hero Grou Group p with with thei theirr deal dealer ers s is uniq unique ue in its its closeness. The dealers are considered a part of the Hero family. A nation wid wide e deal dealer er netw networ ork k comp compri risi sing ng of over over 5,00 5,000 0 outl outlet ets, s, and and have have a formidable distribution system in place. Sales agents from Hero travels to


55


all all the the corn corner ers s of the the coun countr try, y, visi visiti ting ng deal dealer ers s and and send send back back dail daily y postca postcards rds with with inform informat ation ion on the the stock stock positi position on that that day, day, turno turnover ver,, fresh purchases, anticipated demand and also competitor action in the region. The manufacturing units have a separate department to handle dealer complaints and problems and the first response is always given in 24 hours.

Financial Planning The Hero Group benefits from the Group Chairman's financial acumen and his grasp grasp on techno technolog logy, y, manu manufac factu turin ring g and and marke marketin ting. g. Group Group Company, Hero Cycles Limited has one of the highest labor productivity rate rates s in the the worl world. d. In Hero Hero Hond Honda a Moto Motors rs Limi Limite ted, d, the the focu focus s is on financial and raw material management and a low employee turnover.

Quality Quality at Hero is attained not just by modern plants and equipment and through latest technology, but by enforcing a strict discipline. At the Group factories, attaining quality standards is an everyday practice - a strictly pursued discipline. It comes from an amalgamation of the latest technology with deep-rooted experience derived from nearly four decades of hard labor. It is an attitude that masters the challenge of growth and change change - change change in consum consumers ers'' percep perceptio tions ns about about produc products ts and and new aspirations arising from a new generation of buyers..

Diversification Throughout the years of enormous growth, the Group Chairman, Mr. Lall has actively looked at diversification. A considerable level of backward integration in its manufacturing activities has been ample in the Group's growth and led to the establishment establishment of the Hero Cycles. SIDVIN SCHOOL OF BUSINESS, BANGALORE

56


CHAPTER -4 PRODUCT PROFILE


57


Bajaj Pulsar 150cc DTS-i

Pulsar

has

been

a

major

hit

in

the

market;

it comes

in four

variants: Pulsar 150 DTSi, Pulsar 180 DTSi, Pulsar 200 DTSi & Pulsar 220 DTSi. Bajaj Pulsar DTSi comes with a throttle actuated ignitioncontrol system that works in conjunction with a chip-controlled digital capacitor capacitor discharge discharge ignition ignition (CDI) system system for accurate accurate ignition ignition timing under all conditions. The The dual dual spark spark design design accele accelerat rates es and and evens evens out out flame flame propag propagat ation ion,, which results in more efficient combustion and hence leads to better performance. Pulsar's 150cc engine delivers a power output of 13.5bhp at 8000 rpm. It has wonderful pickup with 0-60kmph in 5.66 seconds. It develops a maximum torque of 12.28 Nm @ 6500 rpm. It looks great with its mean muscular aerodynamic shape. Apart from the smashing look, Pulsar has lighter yet stronger alloy wheels, which when coupled with the longest wheelbase (1330mm) enhance the stability of the bike.


58


VEHICLE SUMMARY

OTHER SPECIFICATIONS

Name: T ype: Top Speed:

Weight: Grou Ground nd Clea Cleara ranc nce: e: Fuel Tank: Wheelbase: Electrical Sy System: Headlamp: Horn:

Pulsar 150 (2008) Commuter 113kph

ENGINE SPECIFICATIONS

Displacem Displacement: ent: 149.01cc 149.01cc 4 Stroke, Engine:

Cylinder,

Single Wheel Type: Air

Cooled, 2 Plug Maximum

13.50ps@8500rpm

Power: Maximum Torque: Gears: Clutch: Bore: Stroke: No. Cylinders: Cylinder

Wheel Size:

137.00 kg 155. 155.00 00 mm 8.00 ltrs 1330.00 mm NA NA NA 1 7″ Alloy wheels 2.75 X Rear Rear

18

100/ 100/90 90

X 18 mm Tubeless:

13.90nm@6500rpm 5 Speed 0 NA NA of 1

Configuration: Engi Engine ne Bloc Block k

NA

NA Material: Chas Chassi sis s Type Type:: NA Cool Coolin ing g Type Type:: Air Air Cool Coolin ing g Carburetor: NA

DIMENSIONS

Colors:

Black, Black,

Silve Silver, r,

Blue & Red

ACTIVE AND PASSIVE SAFETY

Susp Suspen ensi sion on(F (Fro ront nt): ): Tele Telesc scop opic ic Triple rate Suspension(Rear): springs Brakes: 240mm Disc Brakes(Rear): 130mm Drum Stand Alarm:

COMFORT AND CONVENIENCE

Fuel Guage: Self Start: Tacho Meter: Trip Meter:

Digital Analogue None

Alloys: Warranty: NA Speedometer: Digital Passenger Footrest: Passenger Backrest: Step-up Seat: SIDVIN SCHOOL OF BUSINESS, BANGALORE

59


More about…..

How does it look?

The engineers at Bajaj realized the fact that if there is no beauty and only braw brawn, n, it is not not goin going g to sell sell in the the Indi Indian an mark market et.. Clai Claime med d to be designed and developed in Japan, this bike does have a head turning looks. The most noticeable feature of this bike is the tank. Big tanks give a big bike feel, and when Pulsar was introduced, it had one of the biggest tanks in India.


60


The design of the headlamps has been viewed differently by people. Some real really ly love love it and and some some say say it coul could d have have been been desi design gned ed bett better er.. The The headlight comes with city lights also called tell tale lights which is a value addition to its looks. Bullet and Karizma were the only bikes with city lights before Pulsar was introduced. The tail part of the bike… hmm, yeah, I could say it is nicely designed too. Here too there is a difference of opinion. The new razor sharp rear light, whether looking good or nor not, definitely adds to the uniqueness of Bajaj Pulsar.


61


How does it perform?

Bajaj says “DTS-i gives high power without compromising on mileage.” and the bike lives upto this statement. Another great advantage of the Digital Twin Spark ignition is the throttle responsiveness. Definitely the throttle response is better than the CBZ. It does give a good adrenaline rush when you twist the throttle.


62


When I had a ride on this bike, what I felt was a feeling of insecurity. Eventhough the bike is heavy, I somehow felt that the bike is not as safe as the Karizma. I cannot technically explain why it is so, but thats what I felt. But the pickup is awesome. Karizma picks up in slow and steady pace and maintains stability at high speeds, but Pulsar jumps off pretty fast but cannot be as good as the Karizma when at speed more than 80 kmph. Bajaj Bajaj has has genero generousl usly y provid provided ed Pulsar Pulsar with with good good disc disc breaks breaks,, but but the brakes are too sensitive that it has to be applied carefully. I have heard many people applying the front discs too quick and due to the type of weight distribution that the bike has, the bike topples over.


63


It is claimed that the Bajaj Pulsar 150cc gives a mileage of around 55 60 kmpl. But it greatly depends on user riding quality, service quality and frequency of maintenance. maintenance. How does it stand out?

Bajaj Pulsar was a great buy sometime ago, but right now considering the competition there are better bikes around from Honda, TVS and Yamaha. People are already bored seeing too many Pulsars in the city. It is time for Bajaj too launch a new 150cc model to its product line. The digital console was an attraction a while ago, but now many bikes have introduced them. If you are a Pulsar fan and have admired the bike for quite a long time, then go ahead and buy it.


64


Hero Honda Hunk Because Muscles Matter


65


Hero

Honda

Motors

Ltd Ltd.

(HHML),

India's

leading

two

wheeler

manufacturer, has launched its new offering as Hunk in the 150 cc segment. This new bike is the fourth launch in the premium segment after 156 cc CBZ Xtreme, 150 cc Achiever and 225 cc Karizma. Hero Honda Hunk carries robust looks and muscular styling with big tank shrouds, 5 spoke black alloy wheels, wheels , telescopic fork suspension and new GRS (Gas Reservoir Suspension) at rear. Hunk is powered with 150cc engi engine ne that that gene genera rate tes s 14.4 14.4Ps Ps at 8500 8500rp rpm m of powe powerr and and 12.8 12.8Nm Nm of Torque. Hero Honda has launched the 150 cc Hunk in two variants of kick start and self start with the price tag of Rs. 55,000 and 57,000 respectively. The all new Hunk is available in four colours - black, blue, red and silver. With the launch of Hunk Hero Honda aims to make its premium position in this this segm segmen ent. t. On the the laun launch ch of Hu Hunk nk,, Pawa Pawan n Mu Munj njal al,, Mana Managi ging ng Director and CEO, HHML, said "The 'Hunk' is our tribute to the Youth of India today - confident and ready to take on the world. It personifies the very fighting spirit and resilience of our youngsters, who are making a mark for themselves in their chosen fields of vocation. Some of the key find findin ings gs of our our exte extens nsiive rese resear arch ch amon amongs gstt the the yout youth h have have been been incorporated into the 'Hunk' to make it a complete package of world class technology, unprecedented features and stunning looks. I am sure there will be many more 'Hunks' on Indian roads soon."


66


Manufacturer Production Class Engine Top speed Power Torque Transmission Suspension Brakes Wheelbase Fuel capacity Oil capacity Fuel consumption Related

Hero Honda Motors India Ltd October 2007 150 cc 149.2 cc 119 km/h 14.4 12.8 5 speed manual gas charged bi shock front single disk & rear drum 1340 mm 12.2 litres 1litres 55 km/l cbz xtreme & achiever

Technical Specifications of Hero Honda Hunk

Dimensions & Weight

Length (mm)

2080

Width (mm)

765

Height (mm)

1095

Wheelbase (mm)

1325

Kerb Weight (kgs)

145


67


Ground

Clearance

(mm)

145

Engine

Mode Modell Des Desig igna nati tion on

Air Air Coo Coole led, d, 4 - Stro Stroke ke Sing Singlle Cyl Cylin inde derr OHC OHC

Starting

Self Start/Kick Start

Displacement (cc)

149.2

Ignition

Advanced Microprocessor Ignition System (AMI)

Bore & Stroke

57.3 X 57.8 mm

Suspension

Front

Telescopic Hydraulic Shock Absorbers 5 Step Adjustable Gas Reservoir Suspension –

Rear

GRS

Brakes

Type

Disc: 240 mm Dias Disc - Non Asbestos Type Internal Expanding Shoe Type (130 mm), Non

Rear

Asbestos Type.

Tyres

Front

2.75 X 18 42P

Rear

100/90 X 18 - 56P (With Tuff-up Tube)

Fuel Tank

12.4 Litre

Performance

Max. (ps/rpm)

Horsepower

10.6 Kw (14.4 Ps ) @ 8500 rpm


68


Features of Hero of Hero Honda Hunk : : *Better Fuel Efficiency * Comfortable Handling * Great Pick-Up * 5 Spokes Alloy Alloy Wheels * Killer Looks

Available Colors of Hero of Hero Honda Hunk are: Hunk are:


69


* FORCE SILVER

* SPORTS RED


70

A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS” * FIGHTER BLUE

* PANTHER BLACK

MORE ABOUT…..


71


Price of Hero Honda Hunk

Hero Honda Hunk is available in two variants of kick start and self start with the price tag of Rs. 55,000 and 57,000 respectively. (Please Note: The price range is ex-showroom and based on the close approximation. Please check the latest prices and variant specifications with your dealer dealer))

Design and styling

The hunk has been styled to give it a big bike presence by providing fake air scoops at either sides of the fuel tank. It also features an aggressive visor and muscular rear cowls. [2]

Comfort and Handling

The Hunk has a stepped seat and rear set foot pegs which gives the rider a sporty stance without sacrificing rider comfort. The vibrations are well controlled.[3]. The bike also features gas charged adjustable rear shock absorbers and a puncture resistant tire. Performance and fuel economy

The Hunk has the 149 cc engine used in Honda Unicorn and Hero Honda CBZ Xtreme [4] with tumble flow technology which the company claims will reduce emissions and fuel consumption [5]. The bike has a top speed of 108 km/h and is capable of doing 0-60 km/h in 5.5 seconds[6]. It has an overall fuel efficiency of 51 kmpl.


72

A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS” Awards

The Hunk has won the following awards Top Gear Design Awards 2008 - Bike of the Year NDTV Profit Car India & Bike India Awards - “Viewers’ Choice Award” in

Bike category

Chapter 5

COMPERATIVE ANALYSIS


73


BAJAJ PULSAR VS HERO HONDA HUNK & COMPARISION PULSAR VS HUNK

COMPARISION COMPARISION OF FEATURES: FEATURES: BAJAJ PULSAR:


74


• • • • •

Pulsar 150 cc comes with digital speedo meter. Neutral and turning indicator and with side stand indicator. New razor sharp tail light. The head light is with a city light gives better look. Front disc.

HERO HONDA HUNK :

• • • •

Advanced microprocessor ignition system 5 step adjustable nitrox GRS shoks. Tuff tubes for puncher resisitance. Anti kick back mechanism.

COMPARISION OF PERFORMANCES: BAJAJ PULSAR:


75


• • • • • • • •

•

The new Pulsar 149.01 cc with a 14.09 bhp delivers good power Gives good pick up gives more speed. It rushes on road when you twist the throttle it feels josh to ride. 0-60 in 5 sec,maximum speed of 113 kmph. It develops a maximum torque 13.90 @ 6500 rpm. Very good throttle response. Good breaking but sensitive. Digital twin spark ignition(DTSi) provides efficient combustion and better performance under all condition. Great performance performance at lower lower rpm through through advanced advanced ExhausTEC ExhausTEC Technology.

HERO HONDA HUNK :

• • • • • • •

The 149.2 cc engine delivers a power of 14.4 bhp @ 8500 rpm. And a torque of 12.8 n-m @6500rpm. Very good in throttle response. Good initial pick up. Smoother engine performance but gear shifting slightly hard. Very good and comfortable riding. Even though very good for penion and for long ride.


76

A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS” • •

•

Excellent breaking with both disc and drum. 0-60kmph in 5 sec. there is no vibration in the bike even at higher speed. New muscle type body gives head turning looks for HUNK.

COMPARISION OF ADVANTAGES / MERITS: BAJAJ PULSAR : • • • • • • • •

Its looks good. Excellent power with 14.09 bhp. Smooth engine. Excellent breaking. Digital speedometer. The new city light (wolf eye) gives new stylish looks. Digital twin spark ignition Engine (DTSi). New razor sharp tail light .

HERO HONDA HUNK: • • • •

Comes with muscle body with sporty look. Tuff up tube for puncher resistance. Very good breaking Comfortable for both rider and penion.

COMPARISION OF DISADVANTAGES / DEMERITS : BAJAJ PULSAR: • • • •

The bike heavy feels insecurity. Uncomfortable handling. After 50000 kms pulsar asks for more maintenance. Sensitive disc breaking .

HERO HONDA HUNK : • •

This bike also lags in mileage compared to other 150cc. Gear shifting is slightly hard .

COMPARISION OF TECHNICAL SPECIFICATION:


77

A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS” SPEC

BAJAJ PULSAR

HERO HONDA HUNK

MFC

BAJAJ

HERO HONDA

CC

149.01 CC

149.2 CC

TORQUE

13. 13.9 NN-M@6500r 00rpm

12.8 N-M@6500rp 0rpm

BHP

14.09 @8 @8000rpm

14.4@8500rpm

GEAR

5 SPEED

5 SPEED

STARTER

ELECTRIC / KICK

ELECTRIC/KICK

WHEEL BASE

1320 MM

1325 MM

TYRE

100×90 (alloy wh)

100 X 90(alloy wheel)

MILEAGE

55-60

50-55 KMPL

PRICE

67000

65000

CHAPTER-6 CONCLUSION


78


Automobile industry has a large potential in all the segments like four wheelers and even in two wheelers in Indian market. For my study I have taken two highly competitive automobile in India that is Hero Honda Hunk

and Bajaj Bajaj Pulsar. Pulsar. Both Both of them have have captured captured the Indian market

with its own unique features, such as looks, efficiency, mileage, technical specificati specification on etc. Both the products products have approximate approximately ly same pricing strategy. They make different in their features & performance on road. But all said and done, in the 150cc segment on the marketing front Pulsar 150 DTSi kicked off Hero Honda Hunk, but in core biking (by which which I mean quality quality,, handling handling and reliability) reliability) Hunk kicked kicked off Pulsar Pulsar and there is no debate to this. Still better I would say, ask an owner who


79


owns a Hunk for 2 years or so, he is still a happy man to have spent very little little on maint maintena enance nce and and the the Pulsar Pulsar 150cc 150cc DTSi DTSi owner owner would would have have changed clutch plates, shock absorbers and is already looking for an upgrade of Pulsar (if he is a diehard Pulsar fan) or some other better model. The spares of Bajaj maybe cheaper than Honda but even Auto Car Car Indi India a ackn acknow owle ledg dged ed that that Baja Bajajj as a whol whole e suffe suffers rs from from qu qual alit ity y problems. In the last I want to conclude stating that there is a passion towards cars in Ind India. ia. But ther there e is sti still higher gher pass passiion towa toward rds s bike bike among youngsters. Both the companies need to work more towards technical efficiency which suits Indian roads.

BIBLIOGRAPHY 1. Times Of India.

2. Financial Express.

3. Hindustan Times

4. www.herohonda.com

5. www.google.com SIDVIN SCHOOL OF BUSINESS, BANGALORE

80


6. www.bajaj.com

7. www.twowheeler.com

8. www.extrememachines.com


81


ANNEXURES

BAJAJ PULSAR IMAGES


82



83



84



85


HERO HONDA IMAGES


86



87


Hero Honda launches 'All Chrome' Karizma


88


Image: Brijmohan Lall (L), Chairman of India's top motorcycle maker,

Hero Honda Motors Ltd. and Managing Director Pawan Kant Munjal


89



90



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A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”

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