RESEARCH PROJECT REPORT ON COMPARAT COMPA RATIVE IVE STUD STUDY Y OF BAJAJ V/S HERO HONDA
In the partial fulfilment of requirement for the award of Degree of Masters of Business Administration Administration (MBA) Prepared By:
Gurmeet Singh Roll No-1419853
Under the Guidance of Prof. Sarabjot Singh Sandhu
RAA! "NS!"!#!$ %& 'ANAG$'$N! RA"('A)RA 1|Page
*$+(ARA!"%N hereby by decl declar are e that that this this proj projec ectt repo report rt is the the reco record rd of I, Gurmeet Gurmeet Singh, here authentic work carried out by me. This project project has not been submitted to any other Uniersity or Institute for the award of any de!ree " diploma etc.
#i!nature $ame of the student: Gurmeet Singh %oll $o. 1419853
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*$+(ARA!"%N hereby by decl declar are e that that this this proj projec ectt repo report rt is the the reco record rd of I, Gurmeet Gurmeet Singh, here authentic work carried out by me. This project project has not been submitted to any other Uniersity or Institute for the award of any de!ree " diploma etc.
#i!nature $ame of the student: Gurmeet Singh %oll $o. 1419853
2|Page
A+,N%($*G$'$N! &#uccess is not a description, but a journey.' (hile I reach towards the end of this journey, I reali)ed I may not hae come this far without the !uidance, help and support of the people who acted as !uides, friends and torch bearers alon! the way. I take this opportunity to thank Prof. Sarbjot Singh Sandhu without their cooperation I would not hae been able to complete this project.
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"N*$ Sr No.
Parti/ular0
Page no
i
*e/laration
2
ii
A/noledgement
3
1.
%)$+!"6$S
2.
7"S!%R %& A) A)
* Profile * Bajaj Intro * +ompany istory * Timeline of new releases
3.
7"S!%R %& 7$R% 7%N*A
* +ompany Profile 4.
R$S$AR+7 '$!7%*%(%G
* -ata #ource * %esearch pproach * #amplin! unit * -ata +ompletion and nalysis * #cope 5.
("'"!A!"%N %& R$S$AR+7 S!#*
.
AN A(S"S AN* "N!$RPR$!A!"%N
.
+%N+(#S"%N
8.
R$+%''$N*A!"%N
9.
"("%GRAP7
1:.
ANN$#R$
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%)$+!"6$S;-
1! "o #now the mar#et mar#et share share of Ba$a$ Ba$a$ % &ero &ero &onda! &onda! 2! "o #now the the per'eption per'eption of 'ustom 'ustomers ers regarding regarding i#es! i#es! 3! "o determ determine ine the 'ustomers 'ustomers satisfa't satisfa'tion ion regardin regarding g i#es! ! "o determ determine ine the fa'tors fa'tors influen'ing influen'ing the 'hoi'e 'hoi'e of 'ustomers 'ustomers regarding regarding i#es!
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Bajaj uto limited is one of the lar!est two wheeler manufacturin! company in India apart from producin! two wheelers they also manufacture three wheelers. The company had started way back in /012. Initially it used to import the two wheelers from outside, but from /020 it started manufacturin! of two wheelers in the country. By the year /034 Bajaj uto had rolled out their /44,444th ehicle. Bajaj scooters and motor cycles hae become an inte!ral part of the Indian milieu and oer the years hae come to represent the aspirations of modern India. Bajaj uto also has a technical tie up with 5awasaki heay industries of 6apan to produce the latest motorcycles in India which are of world class 7uality The Bajaj 5awasaki eliminator has emer!ed strai!ht out of the drawin! board of 5awasaki heay industries. The core brand alues of Bajaj uto limited includes 8earnin!, Innoation, Perfection, #peed and Transparency.
Bajaj uto has three manufacturin! units in the country at kurdi, (aluj and +hakan in 9aharashtra, western India, which produced ,;/1,3<3 ehicles in 442*4=. The sales are backed by a network of after sales serice and maintenance
work
shops
all
oer
the
country.
Bajaj uto has products which cater to eery se!ment of the Indian two wheeler market Bajaj +T /44 -l> offers a !reat alue for money at the entry leel. #imilarly Bajaj -iscoer /2 offers the consumer a !reat performance without makin! a bi! hole in the pocket.
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P%?@I8A: @ounder
6amnalal Bajaj
ear of Astablishment
/0=
Industry
utomotie * Two C Three (heelers
Business Group
The Bajaj Group
8istin!s C its codes
B#A D +ode: 244104E $#A * +ode: B66UT?
Presence
-istribution network coers 24 countries. -ominant presence in #ri 8anka, Ban!ladesh, +olumbia, Guatemala, Peru, A!ypt, Iran and Indonesia.
6oint Fenture
5awasaki eay Industries of 6apan
%e!istered C ead ?ffice
kurdi Pune * 1//4;2 India Tel.: H0/*H4*313<2/ @a>: H0/*H4*313;;0<
(orks •
•
•
kurdi, Pune 1//4;2 Bajaj $a!ar, (aluj uran!abad 1;//;= +hakan Industrial rea, +hakan, Pune 1//24/
A*mail
rahulbajajJbajajauto.co.in
(ebsite
www.bajajauto.com
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Ba$a$ Autos -td! Bajaj Auto Limited
T!e Fou"ded Head#ua$te
%$Puli' 1. Pune/ India
&e !eo!'e
0ahul Ba$a$ (hairman)
Re(e"ue Net i")ome Em!'oee% *e+%ite
0s! 1/1/*3 illion (2*) or 4D 1!,+ illion 0s! 1+/1* illion 555 www!a$a$auto!'om
Bajaj Auto is a ma$or Indian automoile manufa'turer! It is India6s largest and the
world6s th largest two7 and three7wheeler ma#er! It is ased in Pune/ Maharashtra/ with plants in 8alu$ near Aurangaad/ A#urdi and ha#an/ near Pune! Ba$a$ Auto ma#es motors'ooters/ motor'9'les and the auto ri'#shaw!
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ompan96s histor9
Ba$a$ Auto 'ame into e:isten'e on ;o
o
"imeline of new releases •
1.+1 7 three7wheeler goods 'arrier
•
1.+2 7 Ba$a$ heta#
•
1.+* 7 Ba$a$ 4uper
•
1.++ 7 0ear engine Autori'#shaw
•
1.,1 7 Ba$a$ M7
•
1.,* 7 Ba$a$ M7,/ ?awasa#i Ba$a$ ?B1
•
1.. 7 Ba$a$ 4unn9
•
1.. 7 Ba$a$ lassi'
•
1.. 7 Ba$a$ 4uper @:'el
•
1..+ 7 ?awasa#i Ba$a$ Bo:er / 0ear @ngine Diesel Autori'#shaw
•
1.., 7 ?awasa#i Ba$a$ alier / -egend(India6s first four7stro#e s'ooter)
•
2 7 Ba$a$ 4affire
•
21 7 @liminator/ Pulsar
•
23 7 alier11/ Ba$a$ 8ind 12/ Ba$a$ Pulsar
•
2 7 Ba$a$ " 1/ ;ew Ba$a$ heta# 7stro#e with 8onder >ear / Ba$a$ Dis'o
•
2 7 Ba$a$ 8a
•
2* 7 Ba$a$ Platina
•
2+ 7 Ba$a$ Pulsar72
•
2,7 Ba$a$ Dis'o
•
2.7"471
•
217Ba$a$ Dis'o
4ome of the models that Ba$a$ ma#es (or has made) are
4'ooters o
Ba$a$ 4unn9
o
Ba$a$ heta#
o
Ba$a$ u
o
Ba$a$ 4uper
o
Ba$a$ 8a
o
Ba$a$ -egend
Motor'9'les o
?awasa#i @liminator
o
Ba$a$ Pulsar
o
Ba$a$ ?awasa#i 8ind 12
o
Ba$a$ Bo:er
o
Ba$a$ " 1 11 | P a g e
o
Ba$a$ Platina
o
Ba$a$ alier
o
Ba$a$ Dis'o
o
Ba$a$ A
p'oming Models •
Ba$a$ Pulsar 22 D"47i
•
Ba$a$ ?r9stal
•
Ba$a$ Blade
•
Ba$a$ 4oni'
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;ew Image "he 'ompan9/ o
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India has the largest numer of two wheelers in the world with 1!* million
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surpassed API and remained through the turn of the 'entur9 from its asso'iation with Piaggio of Ital9 (manufa'turer of Eespa)! "he li'ense ra$ that e:isted etween the1.s to1.,s in India/ did not allow foreign 'ompanies to enter the mar#et and imports were tightl9 'ontrolled! "his regulator9 maFe/ efore the e'onomi' lieraliFation/ made usiness easier for lo'al pla9ers to ha
1 | P a g e
T!e Fou"ded Head#ua$te
%$Puli' 'ompan9 B4@&@0G&G;DA M anuar9 1./ 1., in >urgaon/ &ar9ana/ India &ar9ana/ India Gm Pra#ash Mun$al/ ounder Mr!
&e !eo!'e
Bri$mohan
-all
Mun$al/
hairman
Mr! "oshia#i ;a#agawa/ oint Managing Dire'tor
I"du%t$ P$odu)t% Re(e"ue *e+%ite
Mr! Pawan Mun$al/ Managing Dire'tor Automoti
HERO HONDA HEAD-UARTERS
He$o Ho"da Moto$))'e% Limited is an Indian manufa'turer of motor'9'les and
s'ooters! &ero &onda is a $oint
India and &onda from apan! It has een the world6s iggest manufa'turer of 27wheeled motoriFed urgaon/ oth in &ar9ana/ India! It spe'ialiFes in dual use motor'9'les that are low powered ut
J Models K Bi#es •
&ero &onda 4plendor Plus
•
&ero &onda Passion Plus
•
&ero &onda ?ariFma
•
&ero &onda BL
•
&ero &onda 4uper 4plendor
•
&ero &onda D Dawn
•
&ero &onda D Delu:e
•
&ero &onda A'hie
•
&ero &onda >lamour
•
&ero &onda Amition
&ero &onda 4plendor Model 1+ | P a g e
ompan9 Profile N&eroO/ is the rand name used 9 the Mun$al rothers in the 9ear 1.* with the flagship 'ompan9 &ero 9'les! "he two7wheeler manufa'turing usiness of i'9'le 'omponents had originall9 started in the 1.s and turned into the worlds largest i'9'le manufa'turer toda9! &ero/ is a name s9non9mous with two7wheelers in India toda9! "he Mun$als roll their own steel/ ma#e free wheel i'9'le 'riti'al 'omponents and haroup philosoph9 is N"o proroup has a passion for setting higher standards and N@ngineering 4atisfa'tionO is the prime motiroup!
In the 9ear 1.,/ Mr! Bri$mohan -al Mun$al/ the hairman and Managing Dire'tor of &ero &onda Motors (&&M)/ headed an allian'e etween the Mun$al famil9 and &onda Motor ompan9 -td! (&M)! &&M Mission 4tatement is N8e/ at &ero &onda/ are 'ontinuousl9 stri
1, | P a g e
.. $o0t1 .. "he usiness growth of &ero &onda has een phenomenal throughout its
earl9 da9s! "he Mun$al famil9 started a modest usiness of i'9'le 'omponents! &ero >roup e:panded so ig that 9 22 the9 had sold ,* million i'9'les produ'ing 1* i'9'les a da9! "oda9 &ero &onda has an asseml9 line of . different models of motor'9'les aroup has done usiness differentl9 right from the start and that is what has helped them to a'hieroup6s low #e9/ ut fo'used/ st9le of management has earned the 'ompan9 plaudits amidst inroup through the 9ears has een influen'ed 9 a numer of fa'tors
ust7in7"ime "he &ero >roup through the &ero 9'les Diroup oasts of super operational effi'ien'ies! @
An'illarisation An integral part of the >roup strateg9 of doing usiness differentl9 was pro
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dedi'ated to &ero6s requirements and also a large numer of other roup is the 'ommitment and dedi'ation of its wor#ers! "here is no organiFed laor union and famil9 memers of emplo9ees find read9 emplo9ment within &ero! "he philosoph9 with regard to laor management is &ero is growing/ grow with &ero! 8hen it 'omes to wor#ers6 enefits/ the &ero >roup is #nown for proroup with their dealers is unique in its 'loseness! "he dealers are 'onsidered a part of the &ero famil9! A nation7wide dealer networ# 'omprising of o
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Jinan'ial PlanningK "he &ero >roup enefits from the >roup hairman6s finan'ial a'umen and his grasp on te'hnolog9/ manufa'turing and mar#eting! >roup ompan9/ &ero 9'les -imited has one of the highest laor produ'tiroup fa'tories/ attaining qualit9 standards is an eroup sta9s in the gloal mainstream and maintains its 'ompetitiroup goes onto strengthen its qualit9 measures as per the oo#! "he >roup also emplo9s the ser
21 | P a g e
JDiroup hairman/ Mr! -all has a'tiroup6s growth and led to the estalishment of the &ero 9'les old 0olling Di
"hen there were the e:pansion into the automoti
"he &ero >roup also too# a
"he &ero >roup6s phenomenal growth is the result of 'onstant innoroup hairman/ 'hara'teriFed 9 a 'ulture of entrepreneurship/ of right attitudes and uilding stronger relationships with in
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%)$+!"6$S %& !7$ R$S$AR+7 1! "o anal9Fe the 'ustomer satisfa'tion!
2! "o anal9Fe the 'ustomer preferen'e!
3! "o #now whi'h manufa'turer is pro
! "o anal9Fe after sales ser
! "o stud9 the eha
2 | P a g e
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RESEARCH METHODOLOY
It is well #nown fa't that the most important step in mar#eting resear'h pro'ess is to define the prolem! hoose for in
0esear'h in'luded gathering oth Primar9 and 4e'ondar9 data! P$ima$ data is the first hand data/ whi'h are sele'ted a fresh and thus happen to e original in 'hara'ter! Primar9 Data was 'ru'ial to #now
alread9 ha
RESEARCH APPROACH
"he resear'h approa'h was used sur
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population is well identified and
SAMPLIN UNIT
It gi
"hese were 1 respondents!
DATA COMPLETION AND ANALYSIS
After the data has een 'olle'ted/ it was taulated and findings of the pro$e't were presented followed 9 anal9sis and interpretation to rea'h 'ertain 'on'lusions!
SCOPE
M9 pro$e't was ased on the Com!a$ati(e Stud o2 Bajaj V/S He$o Ho"da and data was ta#en in the madu$ai onl9!
2+ | P a g e
LIMITATIONS
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1! 0esear'h wor# was 'arried out in Madurai onl9 the finding ma9 not e appli'ale to the other parts of the 'ountr9 e'ause of so'ial and 'ultural differen'es!
2! "he sample was 'olle'ted using 'onni
3! 4hortage of time is also reason for in'omprehensi
! "he
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<1 hi/h bie do =ou ha>e?
ero onda Bajaj
13 ;< 3 | P a g e
ny other
/2
<2 hi/h 'odel do =ou 7a>e? 7ero 7onda #plender
/
ajaj +T /44
3 31 | P a g e
Passion 5ari)ma ny other
/; 3 =
-iscoer Pulsar ny other
/ // <
<3 "n hi/h famil= "n/ome le>el do =ou &all?
/44444*44444 44444*;44444
12 32 | P a g e
;44444*144444 aboe 144444
; /4
<4 &or ho long do =ou on a bie?
4*/ year /* year
;1 0 33 | P a g e
*; year aboe ; year
= //
3 | P a g e
<5 &or hat @ur@o0e do =ou u0e =our 'otor ie?
?ffice Purpose Personal purpose 6oy Purpose ?ther
7ero 7onda 0 /; /0 =
ajaj 1 /2 /= ;
< 7o do =ou /ome to no about thi0 'otor ie? 3 | P a g e
7ero 7onda 1
ajaj
Teleision
;
/=
9a!a)ine
/
@riends C %elatie
/<
/0
$ewspaper
3* | P a g e
< *oe0 Ad>erti0ement "nfluen/e =our de/i0ion in /hoo0ing a 'otor ie?
es $o +ant say
<3K 2K
<8 *o =ou ha>e full noledge about ie0 before 3+ | P a g e
bu=ing? 7ero 7onda
ajaj
es
2
;
$o
/2
<9 hi/h &a/tor belo "nfluen/e =our de/i0ion? 3, | P a g e
Price 9ilea!e Luality %esale Falue #tatus symbol
7ero 7onda
ajaj
3K 3
3
<1: 7o ould =ou rate the folloing fa/tor0 of ie0 3. | P a g e
ith re0@e/t to different /om@an=?
9ilea!e Price Pick up 9aintenance 8ook C #hape Brand Ima!e
7ero 7onda
ajaj
31K =
3K =2K <4K =K <4K 22K
<11 "f ne ie ith good feature0 /ome0 in then ould | P a g e
=ou lie to /hange =our bie?
es $o +ant say
7ero 7onda
ajaj
/0 /3 //
/ /1 ;
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Co")'u%io" 2 | P a g e
1! Most of the Pulsar/ BL % ?ariFma are pur'hased 9 9oung generation 1, to 3 e'ause the9 prefer st9lish loo#s and rest of the models of &ero &onda are pur'hased more 9 dail9 users who needs more a
3 | P a g e
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FINDINS During this resear'h pro$e't I 'ame in to 'onta't with man9 'ustomers who are ha
It has een oser
8hen the 'ustomers are as#ed that are the9 satisfied with the performan'e of their i#es then most of them agrees to the fa't! Gut of the sample siFe of . 'ustomers/ 'ustomers sa9s that the9 are satisfied with the performan'e of their i#es! Gn the other hand 2, 'ustomers are not satisfied with the performan'e of the i#es that the9 are ha
It has een seen that In &ero &onda i#es the mileage of the i#e and the
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RECOMMENDATIONS 1!
Ba$a$ should introdu'e some more models ha
2!
&ero &onda should thin# aout fuel effi'ien'9 in 'ase of upper segment i#es!
3!
More ser
!
Maintenan'e 'ost and the a
!
"he9 also introdu'e some good finan'e=dis'ount s'hemes for students!
*!
"he pri'e should e e'onomi'!
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BIBLIORAPHY 3, 000,1e$o1o"da,)om
2! 000,4oo4'e,)om 3! 000,+ajaj,)om ! 000,t0o01ee'e$,)om ! 000,e5t$emema)1i"e%,)om
. | P a g e
-UESTIONNAIRE
;AM@ 7 RRRRRRRRRRRRRRRRRR G;"A" ;G RRRRRRRRRRRRRRR! A>@7 172 272 3 Ao
Q1) 8hi'h Bi#e do 9ou ha
Businessman 4tudent
@mplo9ee Gther
Ba$a$
Q2) 8hi'h Model do 9ou ha
Passion Gther Dis'o
Q3) In whi'h amil9 In'ome do 9ou all5 172 37
273 Ao
Q) or how long do 9ou own a Bi#e5 71 9ear 273 9ear
172 9ear ao
Q) or what purpose do 9ou use 9our Motor Bi#e5 Gffi'e Purpose o9 Purpose
Personal Purpose Gther
Q*) &ow do 9ou 'ome to #now aout this Motor Bi#e5 ;ewspaper "ele
| P a g e
Q+) Are 9ou satisfied with the performan'e of the i#e that 9ou are 'urrentl9 ha
Q,) Does Ad
Q.) Do 9ou ha
Q1)! 8hi'h fa'tor elow influen'e 9our de'ision5 Pri'e Mileage 0esale Ealue 4tatus 49mol
ant sa9
Qualit9
Q11) &ow would 9ou rate the following fa'tors of i#es with respe't to different 'ompanies5 &ero &onda Ba$a$ Mileage Pri'e Pi'# up Maintenan'e -oo#=4hape Brand Image
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