We are doing project work on multiplex industry .The multiplex segment is growing leaps and bounds due to the high demand for quality family entertainment as watching movies is one of the foremost entertainment options in India. With the corporatization of film production better movies targeted at a specific audience are increasing in number,thereby attracting greater number of movie buffs.
Indian retail boom Organized retail business in India is expected to boom due to rising consumption,availability of quality real estate, and significant investment in malls by large Indian corporate houses. Multiplexes are preferred anchor tenants in majority of the malls as they increase footfalls by around 30 – 40% and help in providing the one stop destination for family entertainment & shopping, which the malls are striving for.
Changing demographic profile India is one of the youngest nations in the world, with two-third of the population below 35 years of age. The 15-34 years age group represents the most frequent moviegoers worldwide. Hence, an increase in this group would propel growth in the film exhibition segment. Spurred by improving quality of theatres and excellent services, the multiplex segment will witness a spurt in demand.
Rising disposable income The rise of the Indian middle class with greater earning power and a higher disposable income due to strong economic growth and increased globalization will drive the growth of the multiplex segment. The higher the income earned, the greater percentage of that income will be spent on discretionary items such as movies & entertainment. The boom in IT & BPO industry has also added to the increased availability of disposable income with young people, whose aspiration levels have jumped, thus leading to greater appetite for lifestyle products and entertainment.
Changing lifestyle The traditional joint family set up in India is slowly giving way to a nuclear family system. This is more pronounced in urban India. With the rise of the service sectors like IT & BPO young people with less family commitments are earning more. Their aspirational levels have gone up dramatically. They don’t just spend on basic goods and services, but always something more, something extra. They want to indulge themselves by spending more on lifestyle products.
Execution/compliance delays and over capacity - matter of concern Majority of the multiplexes are coming up in leased properties. Hence, the multiplex operators are highly dependent on developers for timely delivery of civic shell.Mall development is currently highly unorganized activity in India and delays are quite common. Moreover, there are close to 21 clearances, which vary from state to state which a multiplex operator has to obtain before starting the operations. All the major multiplex operators are on a growth path. We feel PVR looks themost attractive in this segment due to its high ROCE and low P/BV ratios coupled with its expansion plans using the low cost digital model, which has immense growth potential. Shringar has become aggressive with its expansion in the recent days and we expect it to turn around by mid FY07. We feel shringar is a high-risk high return stock at current levels.
Entertainment tax exemptions Entertainment tax rates in India are one of the highest in the world. Currently it varies from 15% to 60% of gross box office collections (differing from state to state) in comparison to the average rate of 10% in the developed countries. Several states like Maharahtra, Rajasthan, Kolkatta have announced entertainment tax exemptions for multiplexes in the initial years to drive growth. The exemption provided differs from state to state and hinge on fulfilling various conditions. These again vary from state to state. Industry sources feel that in few states like Karnataka, the conditions are such that it makes operating sense to pay an entertainment tax of 40% instead of exercising the exemption benefits.
Indian Film Industry The Indian film industry is the largest in the world in terms of number of films produced and admissions. Watching movies is one of the most popular entertainment options in India. On an average, every year 1000 feature films are produced in India in different languages. In FY04, the total number of admissions in Indian cinemas was 3.1bn. The second largest number of admissions was in the US, which had 1.5bn admissions in the same period. But in terms of revenue, the Indian film industry pales in comparison with its American counterpart. The revenue of the Indian film industry was estimated at $1.5bn (Rs68bn) in FY05, which is only a fraction of the estimated $37bn that the US film industry earned in 2005. Indian Film entertainment is expected to grow at a CAGR of 18% over the next 5 years and is the fastest growing film entertainment market in the world.
The trend of corporatisation of the Indian film industry is considered to be one ofthe most important aspects for the growth of the industry. Industry sources also indicate that more than half of the releases in 2005 were by corporates rather than individuals. Corporates have also forayed into film distribution – not just forfilms being produced/exhibited by them, but also for other producers.The Indian film industry currently realizes almost 80% of its revenue from domestic and overseas box office collections. In comparison, the US film industry earnsonly 35% from box office receipts. KPMG estimates that revenue leakage due to piracy is 14% in India. However, some industry people put the figure as high
Highly fragmented industry The exhibition industry is highly fragmented, with no single entity having controlover a large number of theaters. Local entrepreneurs currently run large numberof theaters and don’t have deep pockets or the management expertise to starta chain of theaters.
Under-screened In India, the number of screens per million population is just 12 whereas the average in the western countries is approximately 40. A UNESCO study has estimated that India needs 20,000 screens to cater to the cinema viewing population. No new single/double screen cinemas are expected in the near future. Besides, majority of the traditional theatres in cities/towns are expected to be converted into multiplexes. Also, the lands are being put to use for building malls to capitalize on its real estate value.
Uneven regional distribution According to the Film Federation of India, there are 12,000 theaters in India.Many of these are not functional. There are around 80 multiplexes with 295 screens. Moreover, the geographical distribution of theaters is quite uneven. Four southern states of Karnataka, Kerala, Tamil Nadu and Andhra Pradesh account for about 60% of the total theaters in the country, while housing just 22% of the population.
VISION – TO BE A LEADING MULTIPLEX RESONATING SOCIETAL NEEDS OF FUN AND ENTERTAINMENT
WITH
MISSION – TO CATER TO THE ENTERTAINMENT NEEDS OF THEREBY MAINTAINING BALANCE BETWEEN MAXIMISATION FEATURE AND CORPORATE RESPONSIBILITY,
THE
SOCIETY PROFIT SOCIAL
Government of Rajasthan Department of Industries & Commerce No.5/58/2002/5IB/2725 : Whereas, with a view to facilitate the development of Industry in the State, Government of Rajasthan have notified the “Industrial Policy – 2003” vide No. 5/58/2002/IIB/968 dated 26.3.2003, which inter-alia provides for Grant of Concessions to Multiplex Complexes. Now, therefore, to implement the scheme of Development of Multiplex Complexes, set out in the aforesaid policy, the Governor of Rajasthan is pleased to notify detailed scheme as under:1. Definition Multiplex complex shall mean an integrated entertainment and shopping centre/complex having at least three cinema halls with total minimum seating capacity of 1500 seats, set up in an area of 4000 Sq. Yards or above with minimum investment to the tune of Rs. 4 crore including the cost of land, if owned by the developer. Apart from Cinema Halls the entertainment area may have restaurant, fast food outlet, , health spa / centres and other recreational activities. The shopping centre may have retail outlets, showrooms, etc. Existing cinema halls converting to multiplexes will be covered under this scheme, if they have a plot area of 4,000 sq. yds. 2. Land Use Multiplexes will be permitted on land earmarked for commercial use or cinemas in any master plan or development plan prepared by the Rajasthan Urban Planning & Development Authority (RUDA) or any local body. They will also be permitted on land on which no land use restrictions are applicable under any law. 3. Procedure for Approvals A developer intending to put up a multiplex will submit a composite application (10 copies) in Annexure I along with the documents and fees mentioned therein to the General Manager, District Industries Centre with a copy to Chief Coordinator Udyog Sahayak. The General Manager will place the application within 15 days before the District Level Committee comprising of the following:1. 2.
Deputy Commissioner ACA, RUDA
Chairman Member
3.
Superintending Engineer (PWD) - Buildings
Member
4.
Representative of Chief Electrical Inspector
Member
5.
Commissioner Municipal Corporation / Executive Officer Municipal Committee / Executive Officer Improvement Trust
Member
6.
District Town Planner
Member
7.
Chief Fire Officer
Member
8.
General Manager District Industries Centre
Convenor
The Committee will consider the proposal for granting in principle approval to the project enabling the applicant to start construction. This will include approval of site and building plan by the relevant Municipal body / Improvement Trust / RUDA, as the case may be. A copy of the approval of District Level Committee will be sent by the GM to Udyog Sahayak within 7 days of approval by the Committee. The Udyog Sahayak will place the proposal within 21 days before the Empowered Committee for Industrial Approvals for the grant of provisional eligibility certificate to the applicant. Upon completion of the project the developer will submit Composite application for issue of eligibility certificate (10 copies) in Annexure II along with application for permission to occupy / operate the multiplex, to the General Manager, District Industries Centre. The General Manager will place the same within 15 days before the District Level Committee for grant of Licence under the Rajasthan Cinemas (Regulation) Rules, 1952 and permission to occupy the building. Consequent upon the grant of licence / permission, the General Manager will send a copy of the application along with a copy of licence / permission within 7 days toUdyog Sahayak. The documents will be put up by Udyog Sahayak to the Principal Secretary Industries & Commerce within 10 days for conversion of provisional eligibility certificate into final eligibility certificate enabling the developer to take benefits mentioned hereunder in the scheme. 4. Development Controls Development
controls
will
be
as
per
the
bye-laws
of
(a) Municipal bodies within the Municipal area except in areas developed by PUDA or Improvement Trust. (b) Improvement Trust within the area developed by Improvement Trust. (c) PUDA or any other Local Development Authority constituted under Rajasthan Regional and Town Planning & Development Act, 1995 in areas other than (a) and (b) above. Provisions of the Rajasthan Cinemas (Regulations) Rules 1952 will also be strictly adhered to. It is, however, clarified that rule 19 of the Rajasthan Cinema Regulations Rules 1952 will apply to the multiplex buildings as a whole and not the individual cinema halls within it. Rule 20 of these Rules shall be relaxed to allow activities mentioned in the definition of Multiplex as per Clause 1 of this notification. 5. Benefits under the Industrial Policy The following benefits will be available in respect of multiplexes for which a Certificate of Eligibility has been issued under the foregoing provisions:-
i) 100% exemption from entertainment tax for a period of five years from the date of issue of licence under the Rajasthan Cinema (Regulations) Act 1952, as per notification No.S.O./P.A.8/54/S.6/Amd./2003 dated 1st April, 2003 issued by Department of Excise & Taxation, Rajasthan. ii) Power tariff rates as applicable to industry will be applicable, subject to approval by Rajasthan State Electricity Regulatory Commission. iii) No transfer fee except stamp duty shall be leviable on the first sale of shopping area by the developer of the multiplex. However, on subsequent sale transfer fee as applicable at that time shall be leviable. Iv) The owner of the multiplex be at liberty to fix ticket rates in relaxation of the Rajasthan Cinema (Regulation) Rules 1952. 6. Applicability This Scheme is applicable to all multiplexes for which application under Clause III above is made after 1.4.2003.
Principal
S.C. Agrawal Secretary to
Government,
Rajasthan Department of Industries & Commerce
ANNEXURE I Composite Application For Grant Of Permission To Construct New Multiplex/ Convert Existing Cinema In To Multiplex.
To The Chief Coordinator, Udyog Sahayak, Sir, I enclose, herewith my application for seeking requisite approval(s) for our project......THE PYRAMIDS MULTIPLEX.............................................................. 1 hereby certify that the particulars given in this application and attached Annexure(s)are true and correct to the best of my knowledge and belief and that no material facts have been concealed. Yours faithfully, Date :
Signature......... ............................. Name............SNS GROUP ..........
List of Enclosures:1.
______A__________________________________
2.
______B__________________________________
3.
______C__________________________________
4.
________D________________________________
5.
__________E______________________________
Application For Issue Of Provisional Eligibility Certificate For Multiplex
1.
Name of Multiplex
- THE PYRAMIDS
2.
Location
- VAISHALI NAGAR
3.
Address for Correspondence
- SHUBHAM SADAN , VAISHALI NAGAR
Phone
- 9460605378
Fax
- 0145-2640872
E-mail
- multiplexpyramids@snsgroup,com
4.
Details of Promoters
5.
Total Area on which the multiplex
6.
Percentage of covered area earmarked for entertainment
- 80%
7.
Mode of acquisition of land
- CASH PURCHASE
8.
Land cost
- 4,80,00000 Rs.
9.
Trial Project Cost.
- 10 lakhs
10.
Means of Finance
- loans
11.
Proposed date of commissioning of project.
- 1 July 2010
12.
No. of Cinema halls proposed.
-3
13.
Seating capacity (Cinemawise)
- 500
Date:
31/ 03/2010
-
4000 sq.feet
Authorised Signatory
List of documents to be attached: 1. Memorandum of Article of Association / Certificate of in corporation of the Company or Certificate in Form –A issued by Registrar Firms along with partnership deed. 2. Attested copy of resolution of BOD/Power of Attorney in favour of Authorised Signatory. 3. Attested copy of conveyance deed/ Allotment letter / Lease deed of the land. 4. Project Report along with cost estimates certified by the Architect. 5. Letter from Bank/ Financial Institution for in principle approval to finance the project, if applicable.
Application For Permission To Construct Building For Multiplex. From ____sns group ________ _____________________ _____________________ To The Competent Authority, _____________________ _____________________ _____________________ I/ We apply for permission to erect/ re-erect/ add to / alter a building for multiplex in accordance with the plans submitted herewith on site at __vaishali nagar _________ I/We attach herewith the following documents: 1.
A site pan in triplicate showing the position of site proposed to be built.
2.
Plans, elevation and sections of the proposed building.
3.
Water supply, drainage plans structural stability certificate, scheme for the safety
and fire-fighting system and equipment, electrical scheme and scheme for airconditioning and air cooling as required under rules ibid. 4.
Name and address of Architect / Engineer who will supervise the construction of building.
Date: 31/03/2010 Authorised Signatory
Application For Permission For The Grant Of Temporary Licence Under The Rajasthan Cinema (Regulation) Rules 1952 From _______sns group ___________ _______________________ _______________________ To The Competent Authority, _______________________ _______________________ _______________________
I/We apply for permission for the grant of licence for the Cinema Halls in our Multiplex located at ______Vaishali Nagar____ I/We attach herewith the following documents: 1. Full particulars regarding the ownership of, and all rights in, the premises and in the cinematograph apparatus to be used therein; 2. complete plans, elevations and sections in duplicate, of the premises and all erections or buildings thereon drawn correctly to the scale of one-eighth of an inch to one foot and showing the width of all stairways and the number of steps in each, the width of corridors, gangways and doorways, the height of the cinematograph and of the plant for the generation or conversion of electrical energy; 3.
a site plan in duplicate on a separate sheet drawn to the scale of one-
fortieth of a inch to one foot showing the position of the premises in relation to any adjacent premises and to the pubic thorough- fares upon which the site of the premises abuts, and the arrangements proposed for the parking of motor cars and others vehicles; 4. Specifications of the various materials proposed to be used in the construction of the buildings.
Date:
31/03/2010
Authorised Signatory
Government of Rajasthan Department of Industries & Commerce. PROVISIONAL ELIGIBILITY CERTIFICATE FOR MULTIPLEX.
Reg. No________
Date_31/03/2010_________
M/s ______sns group ____________ are eligible for construction of new multiplex/conversion of existing cinema hall into multiplex at ___________. The multiplex will be set up in an area of ___________ with investment of Rs _________crore. The multiplex wil have _____%
area
for
entertainment
and
will
have
_______Cinema halls
with
capacity
_________seats each. The likely date of completion of the project is ________. This certificate is valid during the construction period only.
for Director of Industries & Commerce Endst No. _______________
Dated _______________
A copy is sent to the following for information & necessary action: i) M/s________________________ dated____________.
with
reference
to
their
application
ii) The Chief Administration RUDA / Commissioner Municipal Corporation ____________. iii)
The Deputy Commissioner ____________.
iv)
The General Manager, District Industries Centre ____________.
v)
The Excise & Taxation Commissioner for Director of Industries & Commerce,Rajasthan
ANNEXURE II Composite Application For Issue Of Eligibility Certificate For Multiplex To The Chief Coordinator, Udyog Sahayak, Sir, I enclose, herewith my application for seeking requisite approval(s) for our project .................................................................................................................... 1 hereby certify that the particulars given in this application and attached Annexure(s) are true and correct to the best of my knowledge and belief and that no material facts have been concealed. Yours faithfully,
Date :
Signature.............. ............................. Name................... ..............................
List of Enclosures:1.
________________________________________
2.
________________________________________
3.
________________________________________
4.
________________________________________
5.
________________________________________
Application For Eligibility Certificate By Industries Department 1.
Name of Multiplex
- THE PYRAMIDS
2.
Location
- VAISHALI NAGAR
3.
Address for Correspondence
- SHUBHAM SADAN , VAISHALI NAGAR
Phone
- 9460605378
Fax
- 0145-2640872
E-mail
- multiplexpyramids@snsgroup,com
4.
Details of Promoters
5.
Total Area on which the multiplex
6.
Percentage of covered area earmarked for entertainment
- 80%
7.
Mode of acquisition of land
- CASH PURCHASE
8.
Land cost
- 4,80,00000 Rs.
9.
Trial Project Cost.
- 10 lakhs
10.
Means of Finance
- loans
11.
Proposed date of commissioning of project.
- 1 July 2010
12.
No. of Cinema halls proposed.
-3
13.
Seating capacity (Cinemawise)
- 500
Date:
31/ 03/2010
-
4000 sq.feet
Authorised Signatory
List of documents to be attached: 1.
Provisional Eligibility Certificate issued by Department of Industries.
2.
Memorandum of Article of Association / Certificate of in corporation of the Company or
Certificate in Form – An issued by Registrar Firms along with partnership deed. 3.
Attested copy of resolution of BOD/Power of Attorney in favour of Authorised Signatory .
4.
Attested copy of conveyance deed/ Allotment letter / Lease deed of the land.
5.
Project Report duly approved and appraised by the Bank/financial Institution.
6.
Certificate of Architect / Engineer about actual cost of the project.
7.
Statement of actual expenditure on implementation of the project certified by a
Chartered Accountant. 8.
Affidavit attested by Magistrate first class.
AFFIDAVIT I/We _________________do here solemnly affirm that I / We have are sole proprietor / partner / director of M/s.__________________________________ and that contents given in my / our application for grant of eligibility certificate are correct. I / We shall be liable to face penal action in case any information / past of information is found wrong/ incorrect at any stage. I/We also undertake to abide by all the term & conditions/rules/ regulations mentioned under the scheme for the development of multiplex notified by the State Government.
Authorised Signatory
Application For Permission To Occupy Building For Multiplex.
From _____________________ _____________________ _____________________ To The Competent Authority, _____________________ _____________________ _____________________ Sir, I/We hereby give you notice that the building of the Multiplex sanctioned with your order No.__________ dated _____________ has been completed on ______________ in all respects according to the provisions of the Rajasthan Regional and Town Planning and Development Act, 1955 and the rules made there under and sanctioned plans, and the suggested modifications have been carried out. 2. Completion Certificate from the registered architect/engineer who supervised the construction of the building and a completion certificate from the registered plumber are submitted herewith. 3. Kindly permit me / us to occupy the building as required by rule 11 of the Rajasthan Urban Planning and Development Authority (Building) Rules, 1966. Description of Building Area
Signature of the applicant/s
Application For Permission For The Grant Of Licence Under The Rajasthan Cinema (Regulation) Rules 1952
From _______________________ _______________________ _______________________ To The Competent Authority, _______________________ _______________________ _______________________
I/We apply for permission for the grant of licence for the Cinema Halls in our multiplex located at _____________ I/We attach herewith the following documents: 1. Full particulars regarding the ownership of, and all rights in, the premises and in the cinematograph apparatus installed therein; 2. Certificate from registered Architect/ Engineer regarding completion of building as per drawings submitted earlier. 3. Certificate from Chief Electrical Inspector / Chartered Engineer regarding electric installation as notified by State Government.
Date:
Authorised Signatory/ ies
Application For Exemption From Entertainment Tax From ___________________ ___________________ ___________________ To The Excise & Taxation Officer, _______________________ Sir, I/We
have
set
up
a
multiplex at
____________.
The
complex
wills
have_________ Cinema halls with seating capacity of ______ each. The admission rates for these would be as follows: The multiplex will be operational from ____________. You are requested to issue us certificate for exemption from entertainment tax for a period of five years from __________ in accordance with the scheme for development of multiplex notified by State Government vide No.__________________ dated _________.
Date:
Authorised Signatory/ ies
Document enclosed: i. Attested copy of eligibility certificate issued by Industries Department. ii Attested copy of licence granted under Rajasthan Cinematography (Regulation) Act, 1952.
Government of Rajasthan Department of Industries & Commerce Eligibility Certificate for Multiplex
No : ___________ M/s
Dated:___________ _____________________have
completed
the
Multiplex
at
__________________ on ___________area of land with investment of Rs ___________. The complex has ____________Cinema halls with seating capacity of ____________each. The multiplex would be entitled to benefits under the scheme for developments of multiplex notified by Sate Govt. vide No.____________dated ________.
Director of Industries & Commerce, Rajasthan.
Endst. No. _______________
Dated___________
A copy is sent to the following for information & necessary action: vi) M/s________________________ with reference to their application dated____________. vii) The Chief Administration RUDA / Commissioner Municipal Corporation ____________. viii) The Deputy Commissioner ____________. ix) The General Manager, District Industries Centre ____________. x) The Excise & Taxation Commissioner Director of Industries & Commerce, Rajasthan.
Analysis of questionnaire :price band 100-300 300-500 500-800 above 800
no of respondents 94 6 0 0 price band of tickets
94
no. of respondents
100 80
price band
60
no of respondents 40 20 0
0
0
6
0 0
0 0
price band of tickets
distance 1-5 kms 5-10 kms 10-15kms 15+ doesn’t matter
no. of respondents 41 25 4 3 27 distance analysis
27% 1-5 kms 41%
5-10 kms 10-15kms
3%
15+
4%
doesn’t matter 25%
location vaishali nagar jaipur road adarsh nagar beawar road others
no of respondents 41 29 11 12 7
7% 12% vaishali nagar 41%
jaipur road
11%
adarsh nagar beaw ar road others 29%
expected features inside multiplex virtual cinema 3 D cinema digital dolby electric fly catchers and smell filters high quality screen
35
no of respondents 33 15 15 8 29
33 29
30 25
Series1
20
15
Series2
15
Series3
15 8
10 5 0 virtual cinema
3 D cinema
digital dolby
expected features inside multiplex multi cuisine restaurant shopping arcade amusing park saloon and spas branded restaurants
electric fly catchershigh quality screen and smell filters
no. of respondents 23 33 12 5 27
Series4
features at multiplex
27%
0% 0%
23% multi cuisine restaurant shopping arcade amusing park
5%
saloon and spas branded restaurants 12%
33%
value added services no of respondents mobile e ticketing 41 on the door ticket delivery 25 home pick and drop 10 ticket counter facility 24
no of respondents
value added services 45 40 35 30 25 20 15 10 5 0
Series3 Series2
41 25
24 10
mobile e ticketing
on the door ticket delivery
home pick and drop
ticket counter facility
service
mode of advertisement newspapers leaflets in newspapers hoardings and banners local channel advertisements local channnel news local radio channel
no of respondents 24 7 20 17 14 18
Series1
25
24 20
20
18
17 15
14
Series1 Series2
10
Series3
7 5 0 newspapers
hoardings and banners
movie in theatre once in a week once in a month once in a year once In a fortnight once in a quarter
local channnel news
no of respondents 3 35 11 10 41
movie watch in theatre
3% once in a week 41%
35%
once in a month once in a year once In a fortnight once in a quarter
10%
11%
why multiplex are better source of entertainment ambience safety service price choice of movies technology
no of respondents 7 6 35 6 29 17
40
35
35
29
30
Series1
25 17
20 15 10
7
6
m of
te ch no lo gy
ov ie s
e pr ic ch oi ce
e se rv ic
sa fe ty
0 bi en ce
Series3 Series4
6
5
am
Series2
Unique features of THE PYRAMIDS :-
We have decided to built our multiplex on an area of 4000 sq feet in Dasana and the cost of purchasing that area came out to be Rs four lakh eighty crore .
-
In the Pyramid , we will be having 3 floors and a basement that will serve as a parking space .
-
-
at the ground floor , we have decided to have a branded restaurant , amusing park and saloon and spa’s.
-
at the first floor , we will have a multicuisine restaurant and a shopping arcade .
-
at the top floor we will have the three screens of the Pyramids .
-
special seating arrangement facility will be there in which the whole family can be seated in a row .
-
-
we are having a modern canteen that will be providing on the seat food service to the movie lovers .
-
we are having the good quality screen with virtual cinema experience and 3-D screen . the dolby screen is there that will give a surround sound system .
- there will be leg room facility also for stretching the legs . -
escalators are also there to give it an ease of moving upstairs .
-
-
we will be doing our advertising through newspapers , hoardings and banner , local fm and radio channel and also through sareh rah.
will be providing on the door ticket delivery service and home pick and drop facility .
PROJECTED COST BENEFIT ANALYSIS PARTICULARS
AMOUNT IN Rs
SOURCES OF FUND CASH IN HAND CASH IN BANK TOTAL M
50,00,000 8,00,00,000 85000000
FIXED ASSETS LAND BUILDING MACHINERY PROJECTS ,COMPUTERS FURNITURE ELECTRICAL ESCALATORS TRANSPORTATION CARS VANS GENERATORS ARCHITECT COST TOTAL A MISCELLANEOUS EXPENSES CURTAINS AND CARPETS FINISHING EXPENSES PAINTS ETC PREMIUM PROJECT APPROVAL COST TOTAL B CURRENT LIABILITIES COMMISSION PAID SALARIES ADVERTISING COST MOVIE RIGHT PURCHASE COST INSTALLMENT PER YEAR INTEREST ON INSTALLMENT@8% TELEPHONE BILL WATER BILL ELECTRICITY BILL TOTAL C
REVENUE ANALYSIS
48000000 40000000 7700000 5000000 1500000 7500000 1200000 12500000 2500000 125900000
4000000 4000000 10000000 5760000 23760000
144000 2238000 5000000 6,000,000 14000000 1,120,000 250,000 5,000,000 40,000,000 73752000
SALE OF SPACE FOR:AMUSING PARK MULTI CUISINE RESTAURANT TOTAL a
20000000 20000000 40,000,000
PER YEAR REVENUE GENERATION :RENT FROM :SALOON AND SPAS BRANDED RESTAURANT PARKING SPACE CANTEEN SHOPPING ARCADE
250,000 600000 2340000 360000 1000000
REVENUE FROM TICKETS ADVERTISING REVENUE TOTAL b
69750000 2500000 76,800,000
BREAK EVEN ANALYSIS = PV RATIO
=
FC / PV RATIO
C/S*100
CALCULATION OF FIXED COST-
=
CALCULATION OF CONTRIBUTION
SALES
=
b
=
PV RATIO =
BEP SALES =
=
=
SALES -VARIABLE COST b-C = 3048000 Rs 76800000
24660000 Rs
Rs
3.97%
Rs 621158690.2
SO BEP POINT WILL BE REACHED IN
Note 1-:
A+B-M-a
8 years
Areas like elevators, ticket counters ,ticket jackets, seats, floors, walls, popcorn containers ,and washr were never used by traditional cinemas for advertising are being exploited now.
Note:2:- Salary calculation for one month 9 employees 1 manager 1 finance manager 1 hr manager 1 marketing manager 5 clerk 1 cashier 5 guards 10 helpers 3 drivers TOTAL
= 9*2500 = 20000*1 =15000*1 =15000*1 =15000*1 =6000*5 =10000*1 =4000 *5 =3000*10 =3000*3 =
= = = = = = = = = =
22500 20000 15000 15000 15000 30000 10000 20000 30000 9000 186500
Note 3:- Machinery cost calculation 3 projectors 10 computers
= =
3*2500000 10* 20000
= =
7500000 200000
Note 4 :- movie right purchase cost Let us assume that in a year 60 new movies are released in a year Cost of purchase right of one movie is 100000 rs Then cost of purchase right of 60 movies is = 60 Lakhs Rs.
Working capital :- current assets – current liabilities = -8, 5000000 - 7,37,52000 = 11248000 Rs
QUESTIONNAIRE Name
-
Address
-
Annual Income -
Age/ Gender
–
Occupation
-
Contact No.
-
Q1) a) c) e)
What is your idea of entertainment ? Watching a movie b) Going to a restaurant Theme park d) Going for shopping If others, please specify
Q2) a) c) e)
How often do you watch movie ? Once in a week b) Once in a month Once in a year d) Once in a fortnight Once in a quarter
Q3) How often do you watch movie in theatre ? a) Once in a week b) Once in a month c) Once in a year d) Once in a fortnight e) Once in a quarter Q4) What is your expectation for price band of tickets ? a) 100-300 b) 300-500 b) 500-800 d) 800 and above Q5) Which is your favourite theatre in Ghzb ? a) Silver city b) Shipra c) Opulent d) Ediom d) If others , please specify Q6) Do you think multiplexes are a better source of entertainment than a single screen ? a) Always b) Sometimes c) Once in a while d) Never e) Can’t say Q7) What makes multiplex a better source of entertainment than single screen ? a) Ambience b) Safety
b) Service e) Choice of movies
d) Price f) Technology ( 3 D, dolby digital )
Q8) What features would you expect at your dream multiplex ? Give your preference on the scale of 1-5. a) Mult Cuisine Restaurant ( ) b) Shopping Arcade ( ) c) Amusing Park ( ) d) Saloon and Spa’s ( ) e) Branded Restaurants ( Mc. Donald, Pizza Hut etc ) ( ) Q9) What features would you expect inside your favourite multiplex ? Give your preference on the scale of 1-5. a) Virtual cinema ( ) b) 3-D cineama ( ) c) Digital dolby ( ) d) Electric fly catches and smell filters ( ) e) High quality screen ( ) Q10) Would you prefer “on the seat” food service in a theatre ? a) Always b) Most of the times c) Sometimes d) Once in a while e) Never Q11) Which of the following value added services do you prefer ? Give your preference . a) Mobile e-ticketing and movie alerts b) On the door” ticket’ delivery service . c) Home pick and drop facility. d) Ticket counter facility Q12) Would you like to pay for the above mentioned value added services ? a) Always b) Most of the times c) Sometimes d) Once in a while e) Never Q13) Does it affect your decision for going to a particular multiplex because of flexi – show timings ? a) Always b) Most of the times c) Sometimes d) Once in a while e) Never Q14) Give your preference for watching a movie in a theatre:a) Watching a particular movie in any theatre b) Going to a particular theatre for watching any movie
( ) ( )
c) Going to a particular theatre for choice of movies d) Going to a particular theatre for any particular reason e) Going to a particular theatre for social status and prestige f) Going to a particular theatre(s) for watching a particular movie
( ) ( ) ( ) ( )
Q15) What distance would you like to go to watch a movie in your favourite multiplex? a) 1-5 kms b) 5-10 kms c) 10-15 kms d) 15+ kms e) doesn’t matter Q16) Give your preference for location of multiplex for below options:a) Vaishali Nagar b) Jaipur Road c) Adarsh Nagar d) Beawar Road e) If others , please specify. Q17) By which travel mode do you prefer to reach your dream multiplex? a) Personal Vehicle b) Public transport c) If others, please specify Q18) Which is the most effective mode of advertisement for promoting a new multiplex? Give your preference from 1 to 6. a) News paper b) Leaflets in newspapers c) Hoardings and banners d) Local channel advertisements e) Local channel news f) Local radio channel
( ( ( ( ( (
) ) ) ) ) )
Submitted by :- ) SNS GROUP Sweta Sharma Neha Jain Saurabh Jain
