100 Ways to Kill a Concept: Why Most Ideas Get Shot Down

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100

 Ways to Kill a Concept:  Why Most Ideas Get Shot Down

tM

By Michael Iva

tM

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Everyone has ideas. “Cogito Ergo Sum.” (I think, therefore I am.) ~Rene Descartes But ten wat? Fo som, i is ogh o hav h ida. B mos popl a’ saisd by h m ac o hiig. Isad, hy wa o p hos idas o wo. So,  hy d o psad somo ls o mbac hi wod idas i od o hos idas o b accpd ad bcom a aliy. Bsisss psad csoms, bosss psad mploys, poliicias psad ciizs, m psad woma, mohs psad ahs, wivs psad hsbads, child psad pas… o vic vsa. I , copoaios ad govms ad collags ad ids ad sibligs psad ach oh. Ad somims, popl js hav o covic hmslvs. A som lvl, vy hma is ivolvd i h gaio o idas ad h h soliciaio o hos idas. Mos o h im, somwh alog h way, a pso’s ida gs chagd bo hi cocp asacio is compld. Somims hi cocp livs ad volvs, b mo o i dis. Oc a cocp is cocivd, psadig somo ls o by io ha cocp sally cass ay o  h ollowig cicmsacs o happ (paiclaly i bsiss, maig & sals, h as, scic, govm, ad ay pial v)…

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1.

th boss wo’ go o ha.

2.

th lawys wo’ go o ha.

3.

th accoas wo’ go o ha.

4.

th cli wo’ go o ha.

5.

th salspopl wo’ go o ha.

6.

th ivsos wo’ go o ha.

7.

So ad so wo’ li i.

8.

I’s o s.

9.

I wo’  io o sysm.

10.

W’ o ady o ha y.

11.

I do’ hi i will wo.

12.

I do’ dsad.

13.

Do yo dsad?

14.

Will ayo dsad?

15.

Wha will hy hi o ?

16.

I’s poliically icoc.

17.

I’s oo complicad.

18.

I’s oo la o ha ow.

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19.

I’s oo psiv.

20.

W’ll los moy.

21.

Why?

22.

Wha!?

23.

Who says?

24.

nobody will wa ha.

25.

Wh a yo comig om?

26.

I ca’ b do.

27.

Hav h commi viw i.

28.

L’s do mo sach.

29.

L’s a a vo o i.

30.

L’s play dvil’s advoca.

31.

I’v v had o sch a hig.

32.

W’v alady id ha.

33.

tha’s b do bo.

34.

I’s o how w do higs h.

35.

W’v v do ayhig li ha.

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36.

W’ll g bac o yo.

37.

tha’s a sbjc o aoh mig.

38.

I cas mo poblms ha i solvs.

39.

Sods li oo may poblms.

40.

tha oly solvs som o h poblms.

41.

tha’s goig o cas poblms.

42.

H w go agai.

43.

tha’s i, b . . .

44.

Vy isig, b . . .

45.

I dsad, b . . .

46.

I lov i, b . . .

47.

Ga ida, b . . .

48.

Ys, b . . .

49.

Sods simpl, b . . .

50.

B . . .

51.

I’s js o o s.

52.

ty agai.

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53.

tha scs.

54.

nds mo pizzazz!

55.

I do’ li i.

56.

Hav yo hogh i hogh?

57.

I wo’ sll.

58.

Mayb  im.

59.

Aoh day.

60.

Wha a popl goig o say?

61.

Popl will hi w’ s!

62.

tha’s BS.

63.

B alisic.

64.

How abo his isad?

65.

G a gip!

66.

A yo sios?

67.

tha s m o!

68.

th cli is oo libal o ha.

69.

th cli is oo cosvaiv o ha.

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70.

Wha ls do yo hav?

71.

So!

72.

So wha?

73.

Oh . . .

74.

Oh?

75.

Oh, ally!

76.

G al, i’s o asibl.

77.

Sods cazy!

78.

nobody dos ha.

79.

A yo iddig m?

80.

tha’s oo o h wall.

81.

Yo ca’ ag wih sccss.

82.

Yo ca’ gh Ciy Hall.

83.

W do’ hav im o do i.

84.

L’s o ach byod o gasp.

85.

W’ ovdd alady.

86.

L’s wai ‘il w s h mbs.

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87.

Yo’ poposig wha?

88.

L’s o oc h boa.

89.

Silc.

90.

Lagh.

91.

Boos.

92.

Wh did ha com om?

93.

I’v go a b ida.

94.

Hy, h’s a cssio goig o.

95.

W’v v do ayhig li ha.

96.

th pss will ill s.

97.

tha’s o yo dcisio o ma.

98.

W’ll sp o oo may os.

99.

 Js lav i o m; I’ll a ca o i.

100.

Yo cold los yo job o ha . . .

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WHAt PeOPLe reALLY MeAn tO SAY, SAY, But WOuLD neVer OPenLY ADMIt IS… tHeY Are InnAteLY AFrAID. AFrAID OF AnYtHInG t HAt IS neW, IMPrOVeD, IMPrOVeD, unIque, DIFFerent AnD/Or AnD/Or Bet ter (AnYtHInG tHAt ACtS LIke A C At AtALYSt ALYSt FOr CHAnGe) AnD/Or AnD/O r tHInGS tHeY Are nOt FAMILIAr WItH AnD/Or AnYtHInG tHAt AnnOYS, tHreAtenS, Or HArMS t HeIr eGO, StAtuS, StAtuS, POWer, Or LIVeLIHOOD.

Bcas o hi a, i is so mch asi o mos popl o say ‘nO’, ah ha ‘ys’ o yo cocp. I is dsadabl ha hy wa o  i, o chag i, o add o i, o sbac om i, o wa i dow, o ma i lss simpl-dic-ad-o-h-poi, o p hi ow impi o i, o y o ma i mo covioal, o mo amilia, o mo sa, o js p h sas o. Popl a aaid o volio, placms, sbsis, ayhig ha is wih hi pas loyalis o mods opadi, o coachs o hi sl, spcial o vsd is, o ocs hm o giv p h bid i hi had o h (di) bid i h bsh. I is also assig o som popl o a h daig pa o o a cocp ad gid h ogh dgs, h sadpap i o dah. Osca Wild p i his way: “A cocp ha is’ dagos is hadly woh callig a cocp a all.” I is o h shocig pa, h ighig pa, h ow lm, h lm o is, which mas a ga w cocp i h s plac. (no oly do hs sympoms apply o h ifc ohs hav o yo idas, b also h ifc yo  ov yo ow idas, wh ‘ida-sicid’ casd by yo ow sl-dobs ad isciis ifc yo dcisios abo yo ow idas ha gid ad om yo li).

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WHen It COMeS tO GenerAtInG GreAt COnCePtS, AnD tHen SeLLInG tHOSe COnCePtS tO WHOMeVer SO tHeY Are ACteD uPOn A nD HAPPen, Here Are keY InterreLAteD PrInCIPLeS YOu neeD tO COnSIDer AnD utILIZe:

1. Everyone as to serve someone else to ultimately serve temselves. this picipl maiss isl by wha all bys o idas say o hmslvs, “So his ida o yos is goig o do wha o m? Wha’s i i o m o mbac yo cocp?” Which, i oh wods, mas w all hav o ‘giv o g’ (which is js aoh way o pssig h ivsal picipl o  ‘cas ad c’). 2. Te ieas tat we ‘give’ (suggest) must be of interest to te receiver… before tey notice, accet, or buy into our concet. th om ad cio o vy cocp…ms asla io val ad bs o h civ. Cocps ms also l igh. thy ms b js, ai, ad good o h civ. ulimaly, h cocp somhow has o ma ss, by claly dmosaig ‘h wha’s i i o m’ b; so i is somhig h civ ca la o. I’s all abo addssig h civs ‘sl-is.’ to aac ad psad somo o mbac yo cocp, h ms also b somhig i yo cocp ha povids h civ wih wha hy wa o d. Somhig ha will hlp hm; i ms hav iliy, solv a poblm, asw a sio, allow hm o s plas o avoid pai, hlp hm h ad gah, sviv ad posp…o hy will o by io yo cocp, Or hy will oly by io yo cocp oc, AnD v giv a wod-o-moh dosm abo i o ohs d hi ifc.

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Boom li: ‘caiviy ms b sd o h cocp’s sa’…nOt ‘caiviy o yo go’s sa.’ All caiviy ms b ocsd o ca a viabl ad woabl solio ha cas val o h civ, nOt js a “go-ip” o h ida cao. A cocp ha dos o, o cao, povid ay o h aomiod aibs is bod o di o b chagd (il i ca povid h civ wih somhig hy wa o d). this is o o h mai asos why h vas majoiy o mos cocps di o d p big wohlss. 3. Never forget tat tat ‘effective ersuasion’ is te KEY resolve require to translate translate a sensible concet into reality (to make it aen). Ieas an concets o not sell temselves. I o way o aoh, sbly o blaaly, i som way, shap, o om; ‘vyhig has o b sold s…BeFOre i is pchasd.’ I as ‘civ psasio’ o asla ay cocp io aliy (o ma i happ). ths, vyo who gas cocps ms ALSO hav a p-dmid ‘why his’ aioalizaio o hlp sll hi cocps. PLuS, hy hav o la how o ‘sll hi cocps hmslvs’ o ‘g a salspso o sll hi cocps’. Wh yo ca o sll yo caios, go wih wha yo l isid, yo hos moios. ty o cap ad covy hos moios o yo adic, so hy ca l hm oo. P hma-ohma ligs. this is wha commicas ad slls b ha ayhig ls. this is wh h  magic lis. Do poply, h is o om o sllig ha is mo powl. 4. Te single greatest enemy of concet aroval is te lack of ‘iscernment’ on te art of tose wo evaluate an arove concets, simly because true iscernment is te ‘rarest talent’ in te worl. ‘th abiliy o jdg wll, owig wha is good o igh wh o ss i’ (big abl o ma isighl ad discimiaig val jdgms bw wha is coc ad wha is o). this allows o o s ad d ‘val ais’ i idas, cocps, appoachs, ad h popl who cociv hm. . . i is somhig mos popl simply do o ss, ad hs cao lly dsad o do.

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5. Iea eole must silently ‘care’ an ‘not care’ at te same time. Yo shold ca abo wha is impoa o yo, b o ca abo wha oh popl hi, ohwis hi a ad caiy will da yo. this picipl v applis o hos who yo a yig o sll yo cocp o, bcas hy migh hav a ss o wha hy wa, b o cssaily wha hy d. 6. It is easier to sell a sensible concet, tan a bogus concet. th b yo cocp is, h asi i is o sll. th bs way o ca a ga cocp is by cocpalizig ad ilizig ‘CreAtIVItY’.

unDerStAnD AnD utILIZe tHeSe COre PrInCIPLeS OF Cre AtIVItY: •

Caiviy o sd is wasd. Caiviy paially sd is paially wasd. Caiviy lly sd is sccss byod mas.

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to b caiv, yo ms b yosl. Who yo a. Yo psoaliy. Yo poi o viw.

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Caiviy is a a, nOt a scic.

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no js mas, o igh ow.

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Wh somhig, ayhig, is do wll ogh o lva i o a a  om…ha is big caiv.

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Caiviy is a lo li gpowd. I is compisd o big lms ha do ohig, il hy a combid. Maig somhig ha v isd, com o li.

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Iiig io h who, wha, wh, wh, ad why…is pa o how h caiv pocss is codcd.

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th mid ca gla, gov, ad cool billios o higs i o bodis a ay poi i im; b h mid ca oly hi abo o hig a a im. Discipli ad ocs yo mid o b mo caiv.

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Idiyig ad dig h poblm…hlps o d h solio. Asig h igh sio… hlps o val h coc asw. (this is a way o big caiv, ha ayo ca do).

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Yo ca’ ba  o havig a good im. F ca also b a sios psi, li big h basis o yo vocaio. Popl lov . Popl who lov wha hy do a highly moivad by hi dsi ad hsiasm; which will lad hm o b mo caiv i big hmslvs ad hi op. Wh yo do wha yo lov, yo lov wha yo do; ad i shows. Yo joy yo  job mo ad bcas o yo job saisacio, yo a moivad o do mo ha ohs do ad cosly do i b. Wo, wll do ad do o h bs o yo abiliy, is o o h mos gaiyig o all hma pics, ad h bs o all vioms o ca ad sll idas i.

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Imag is a impoa compo i caig ad sllig a cocp. Yo cocp is pdicad o, ‘wha yo say ad how yo say i.’ th  c o bldig hs wo igdis, is h imag o yo cocp, i’s sih ss. I is o o h mai higs popl mmb abo yo cocp ad how hy shap o om hi opiio abo i. Imag cas h appo yo hav wih yo adic. Imag is h y o yo cocp’s  sccss, ad i h d…imag is wha yo cocp is i yo adic’s mid. th wold is govd mo by appaac ha by aliy…cocps a wha hy appa o b. tho, pcpio is vyhig. Wha yo cocp appas o b is mo impoa ha wha i ally is.

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Caiviy’s iliy ad vsailiy is ivsal. I wos wll d all codiios…good ims, mdioc ims, o bad ims.

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th a wo aliis ha sally dmi a caiv psos poial…ciosiy ad dmiaio. th cios la, gow, ad dvlop poial. th dmid hav h solv o ovcom h obsacls hy co o hi way o lllig hi poial.

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Caiviy is abo havig igiy.

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A y pa o big caiv is owig wh somhig is ishd. kowig wh o sop.

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I is impoa o b a galis, who spcializs i caiviy.

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Fomla ad as a lo o sios. th la how o lis, so yo ca ha h asws. qsio. Lis. La. udsad.

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th sc o podciviy i caiviy is h limiaio o was. kp i simpl.

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Zig wh ohs zag, o vic vsa. I wos. Ay im h vas majoiy o popl mbac a paicla poi o viw, hisoically hy hav pov hmslvs o b icoc, mo o ha o. B di- y lva.

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Bliv i magic. udsad ha magic is a igdi od i all ga cocps.

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ty o bcom a caiv pso who dsads hma a, psychology, sals, maig, bsiss, ac, disibio / logisics, ad svic. B id ad ic alog h way.

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Wh o pso says somhig cao b do, i is sally ipd by aoh pso who has alady cad a way o do i.

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Caiv oppoiis a o disgisd as sios ad poblms.

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Caiv cocps hav a pic-val laioship. I always has somhig o do wih h moy. Do o l ha b yo dow all.

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evyo wods i a cocp will wo, i i will do wha i is sppos o do. thy also woy abo is li pcacy.

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Compiio i h maplac is o a ac o aggssio. Yo wa o wi ad so do ohs…boh o yo hav ha igh. Caiviy is o o h las lgal mas o gaiig ai

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advaag ov yo compiio. I is always b o osma yo compiio ha o o spd hm o y o ov pow hm. •

I is amazig how caiv ad podciv popl ca b wh vyo gs a sha o h cdi.

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Yo sop big caiv wh yo sop doig h higs ha mad yo caiv i h s plac.

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Big ”Poliically Coc”, o “M too”…is nOt big caiv.

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na givs all o is cas somhig i o allow hm o h ad gah, sviv ad posp, s plas ad avoid pai. Maid was giv caiviy.

7. Breaktrougs, innovation, an great ieas are often te cilren of mistakes. Do o woy abo maig misas, bcas: A. Misas happ. B. Accp misas as pa o h pocss (la om yo misas ad h misas o ohs). C. ty o o ma h sam misa wic. D. ty o o ma big misas. e. th com o dsad h  boom li, hos who ma h ws misas wi. 8. Factor te following reality into ALL of your concets an actions… eole toay are “time-oor” an “energy-raine”. ths lisyl dyamics ac vyo’s aciviis ad dcisios o som dg. no o has h im o gy o ally g o ow ayhig opsoal, hooghly. ths, popl gally omla hi opiios ad jdgms by fig assssms om h sm oal appaac (imag) o h siaio o opic a had. 9. In most situations, wen creating your concet an selling it, remember tat being overly safe, is risky. th sa somhig is, h isi i is. I yo do o a a chac, yo will o hav o. “th gas is, is v aig o”. Yo hav o limaly “is ail ad sviv sccss”. th is o sch hig as say ad sciy i his wold o os ayway, so b calclad wih yo iss, b v b aaid o a hm.

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10. To ararase someting te ilosoer Artur Scoenauer once note about trut, wic often alies to selling a great concet, “A ga cocp passs hogh h sags wh i is w: Fis, i is idicld. Scod, i is violly opposd. thid, i is accpd as big sl-vid.” 11. Wen a lot of eole are involve in making a ecision, tere is a greater likelioo for CONFORMITY. Yo hav o hav caiv-cool ov yo cocp o ca h possibiliy ha i ca happ. tha allows yo o ma i wo. Fig o how o cool yo cocp o b abl o dmi i’s dsiy. 12. Utilize any form of LEVERAGE you can to el sell your concet. Sch higs as, b o limid o: •

Yo pic, lva cas hisois, poolio sampls, ampls, o ay pas sccss; ayhig ha says, ‘yo did i oc, yo ca pobably do i agai.’

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Yo dcaio / aiig, al, sill, visio, apid, hsiasm, o dsadig; ayhig ha says, ‘bcas o his, h is a good chac o doig ha.’

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nwo, s yo coacs o hlp yo ma a cocio.

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Palay o h oio ha somo is goig o do his soo, i migh as wll b s.

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evyhig cosciv ad posiiv ha bilds cdibiliy, blivabiliy, o eStABLISH truSt, h boomli ad mos impoa lm dd o ally ma h sal.

13. In ALL cases, ave te correct minset to ut yourself in a osition, to give give yourself  an oortunity to revail. Yo MuSt b hopl ad hav aih ad bli i yo cocp. I yo do’, who will? I also hlps o hav a moivaioal mal hs ha ‘yo hav somhig o pov’ o somo, o a ‘I old yo so,’ o ‘I’ll show yo’ yp aid, lig yo owad movm.

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udsad ha h pocss as im o happ ad hs caiviy ad pcio ad h sll hogh, do nOt all happ a h sam im. Alog h way yo WILL d solv (dmiaio, div, dsi, discipli, cosiscy, psisc, ad silicy) o do whav i as, whav is cssay, owig ha h is always a way as log as yo v i o v giv p. Yo ms sa wih a ssibl cocp ha impas val, woh, ad b; so as o ma ss o whomv. (I bsiss siaios, i shold ma ss o a big ogh sgm o a big ogh ma o ma i asibl o podc o c). Wiho his yp o acio compo ohig will happ. Wiho his yp o acio compo yo cocp is d. Do’ js hi abo i. . . do i. 14. In my worl of new rouct eveloment an/or introuctions, I know tere are no mas to success, only guies. I h w maps o sccss, vy w podc lach wold b a sccss...wll, sccss...wll, hy’ o. 8 o o 10 10 w podcs ail immdialy. O h wo ha sviv, o will ail i h s h yas. So h moal o h soy is, “i yo do o ow wh yo d o go, may pahs will a yo h”...lss yo’ show h way, by h igh gid. Fo a aliy chc ad ispiaio ad moivaio, always mmb hs o iabl picipls paiig o ssibl cocps; bo yo y o ill a cocp …o… wh yo hav a cocp yo d o ca o ad sll o somo ls: A. evyhig i h wold ha is ma-mad ows is isc o h cocp i bga as. B. Cocps: pdic, pogam, ad dmi yo aliy ad eVen yo . C. Cocps a yo widow o h wold. D. Cocps a wh ALL caiviy, iovaio, pogss, podcs, svics, ad pos com om. Sensible concets are far too imortant to be taken ligtly, or to ie rematurely.

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An ODe tO COnCePtuALIZ AtIOn AtIOn:: (th is ohig li yo s lov, o h mom a ga ida coms o yo) . . . Pcil poisd, gazig io spac, lisig o my hoghs; waiig o ha wha hy hav o say. Sol sachig, ha is sol soohig. A spcial pocss o sl amiaio ad iospcio. thiig o hoghs hogh abo alady, o waiig o b hogh. As I hi abo hs hoghs, I am h hoghs

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I am hiig. th mo I hi, h mo I d. th mo I cov, h mo h is o discov. rviwig his wold wihi, o hlp val h wold osid. My mid is a sio ma, so as o d h coc asw. My mid amis ad ds h poblm, so as o discov h solio. Soo o la… a visio cmbd by sigh, sddly appas. My mid pads, oly o covg.

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Fially ocsd, ida od. th absac mad al. th adom ogaizd. Pig my g o somhig ha cao omally b ochd. qicly cap h hogh bo i disappas as as as i maializd. Pap mmbs, I og. Do yo ow his lig, ha magical mom wh aasy ms aliy? Wh wha cold b, bcoms wha is.. Wh h cysallizaio o a cocp occs. Maig h ivisibl, s.

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Maig h owig, ow. Maig h woabl, woabl. th alizaio o hogh. thiig higs io isc. Caig a agibl om h absac. Cocpalizaio, wh a ida is s cocivd.

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Copyigh 1988-2007 by qCo. Yo hav h igh o pos his mssag aywh/mail owad his mssag/o pi a copy om yo comp as log as yo do o chag i i ayway ad giv ll aibio ad cdi o h ahos ad v chag moy o i. Shold yo pblish his plas b so id as o oiy m o h sag o my cods a ivamichael@

hotmail.com. ‘100 WAYS tO kILL A COnCePt: WHY MOSt IDeAS Get SHOt DOWn’, is a gisd adma o qCo. I yo ca o vala idas, ad his maiso cally h ims. th sav i ad s i as a chclis gid vy im yo a woig o a cocp. I will hlp yo mm b h damal picipls o ida gaio ad cocp soliciaio. I v s i mysl, bcas i wos. A old ad ighos Chis povb says, “Wh somo shas somhig o val wih yo ad yo b om i, yo hav a moal obligaio o h, sha i wih ohs so hy may b oo.” Plas sha my cocp abo gaig ad sllig cocps wih vyo yo ow (paiclaly bsiss popl, maig ad sals associas, sciiss, aiss o ay yp, ivos, ad ps) who hav v had a ida ha go sho dow o illd by somo who did o i dsad i.

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info ABOUT ThE AUThOR Michal Iva is Psid/Caiv Dico o qally & Compay, Ic ad qCo. A iaioally ow nw Podc Lach Spcialis, Dsig, Wi, Lc, Posso, ad Maig ep who has hlpd o sccsslly posiio, posiio, o lach 128 w podcs ad svics (mo ha ay oh ‘idividal’ paciio i h u.S.A.), gaig colss billios i poabl sals o majo copoaios aod h wold. Alog h way, h has wo ov 600 awads o caiviy om his idsy ad ps, ad holds 4 uS pas o his ow w podcs. Iva is a possioal caiv pso, who ih lachs ad slls w podc cocps o ohs Or gas w podcs ad lachs hm o his ow compay. Fo mo ssays ad isighs, s Iva’s daily wblogs a hp:// hp://adhols.com adhols.com o a his wbsi http://www.quallycompany.

com. Coac Michal a iva@allycompay.com ad ivamichal@homail.com ABOUT ChANGEThIS Chagthis is a vhicl, o a pblish. W ma i asy o big idas o spad. Whil h ahos w wo wih a sposibl o hi ow wo, hy do’ cssaily ag wih vyhig availabl i Chagthis oma. B yo w ha alady. Chagthis is sppod by h lov ad d ca o 800-CeO-reAD. Visi s a o mai si www.800coad.com o a o daily blog hp://800coad.com/blog/. dOWNLOAd ThIS this maiso is availabl om hp://chaghis.com/3 2.04.100WayskillCocp SENd ThIS Clic h o pass alog a copy o his maiso o ohs. hp://chaghis.com/32.04.100WayskillCocp/mail SUBSCRIBE La abo o las maisos as soo as hy a availabl. Sig p o o  wsl ad b oid by mail. hp://chaghis.com/sbscib

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info BORN ON dATE this docm was cad o Mach 6, 2007 ad is basd o h bs iomaio availabl a ha im. to chc o pdas, plas clic h o visi hp://chaghis.com/3 2.04.100WayskillCocp . COpYRIGhT INFO th copyigh i his wo blogs o h aho, who is solly sposibl o h co. this wo is licsd d h Caiv Commos Aibio-noCommcial-noDivs Lics. to viw a copy o his lics, visi hp://caivcommos.og/licss/by-c- hp://caivcommos.og/licss/by-c-d/2.0 d/2.0// o sd a l o Caiv Commos, 559 naha Abbo Way, Saod, Calioia 94305, uSA. Cov imag om hp://www.isocphoo.com WhAT YOU CAN dO Yo a giv h limid igh o pi his maiso ad o disib i lcoically (via mail, yo wbsi, o ay oh mas). Yo ca pi o pags ad p hm i yo avoi co shop’s widows o yo doco’s waiig oom. Yo ca ascib h aho’s wods oo h sidwal, o yo ca had o copis o vyo yo m. Yo may o al his maiso i ay way, hogh, ad yo may o chag o i.