$e%e $e%elo lop p pro& pro&es essi sion onal al and and inte interp rper erso sona nall skil skills ls nee neede ded d &or &or s'ccess in t(e &as(ion ind'str)"
A. Define soft soft skills. skills. 1. Soft skills : A mix of necessary interpersonal skills and business skills that a successful person develops and nurtures. 2. Inte Interp rper erso sona nall Skill Skills s a. Ethics b. Interity c. !oal"settin d. Assertiv rtiven ene ess e. #rofe #rofess ssion ional al conduc conduct$e t$eti% ti%uet uette te f. #ositive at attitude . Empathy h. &eam'ork i. #roblem lem so solvi lvin skills lls (. )thers *. +omm +ommun unic icat atio ion n Skil Skills ls a. ,onverbal b. -erbal . +larify +larify the the impor importanc tance e of interpe interperson rsonal al skills. skills. 1. Develop Developin in and mainta maintainin inin positive positive human human relation relations s re%uires re%uires the the use of many soft skills. 2. +ustomer +ustomer relation relations. s. An employe employee e is the the face face of the the busines business s or company. &he 'ay in 'hich a customer is treated in a fashion retail store determines 'hether that customer 'ill return. /epeat customers enable a business to become more successful. a. #ositiv #ositive e customer customer relation relations s are the result result of courtes courtesy y0 interest interest00 helpfulness0 and tolerance. b. any companie companies s offer offer free free service services s to ensure ensure posit positive ive custo customer mer relations. Examples: delivery0 ift 'rappin0 coffee$drinks and cookies for shoppers c. Employ Employer$E er$Employ mployee ee relation relations. s. 3appy 3appy employ employees ees 4 3appy 3appy customers 4 ore profits.5 any companies strive to keep their employees satisfied0 motivated0 and loyal by offerin competitive 'aes0 attractive benefits packaes0 and other incentives. 617 Benefits: Added compensation other than money that an employer ives his$her employees. Examples: paid vacation0 insurance0 retirement 8ashion erchandisin !"1
627 )ther incentiv incentives es miht include tuition reimburse reimbursement0 ment0 special special bonuses0 special reconition0 performance a'ards0 and internal promotion prorams. +. Expla Explain in the the import importan ance ce of eth ethics ics.. 1. Ethics: !uidelines for human behavior9 the study of moral choices and values. a. Morals: &he part of human behavior that can be evaluated in terms of riht or 'ron. b. Standards: Accepted levels of behavior to 'hich individual behavior is compared. c. Consequences: &he results of an action. d. Virtues: #ositive traits0 such as loyalty0 loyalty0 respect0 honesty0 honesty0 and compassion0 found 'ithin a person. e. Utility principle : &he idea that the riht action is the one that is best for everyone everyone involved0 not (ust for one individual. Example: &he olden rule Do unto others as you 'ould have them do unto you.5 2. Ethical behavior: /econi;in the difference bet'een riht and 'ron0 then choosin 'hat is riht. a. Ethical Ethical peop people le can be be trusted trusted to to make the the riht riht decis decision0 ion0 even even 'hen 'hen the decision does not benefit them. b. Ethics Ethics deals deals 'ith 'ith princip principles les that that apply apply to ever everyon yone0 e0 but these these principles become personal and individual and vary dependin on an individual
8ashion erchandisin !"2
d.
Employee rights : &he entitlement of an employee to e%ual opportunity0 fair pay0 and safe 'orkin conditions. Employee rihts are protected by the E%ual Employment )pportunity Act. e. ositive climate : A 'ork environment that fosters positive productivity0 %uality 'ork0 'orkplace values0 commitment to excellence0 constructive criticism0 encouraement for ro'th0 and continuin education. #ositive 'ork ethics can be encouraed by manaers practicin ood principles of supervision. =. Examp Example les s of of une unethi thica call beha behavi viors ors a. +onflic +onflictt of interes interest0 t0 such such as an employ employer er pressur pressurin in an employ employee ee to do outside business 'ith another company o'ned by the employer. #ossible #ossible conse%ue conse%uence nces s of of unethic unethical al behavio behavior r a. ?nethic ?nethical al behav behaviors iors may or or may not also be ille illeal. al. b. If ne's ne's of unethica unethicall behavio behaviorr reaches reaches the the media media and$or and$or the outsid outside e public0 then poor public relations may result. c. ?nethic ?nethical al behavi behavior or can result result in decre decreased ased profi profits ts for the the busines business. s. d. #ossibl #ossible e la'suit la'suits s can occur occur as a result result of uneth unethical ical beha behavio vior. r. e. If the la' is broke broken n the pena penalty lty may include include (ail (ail time0 time0 as in in the case case involvin artha Ste'art. f. An employ employee ee 'ho 'ho report reports s a busin business ess asso associat ciate e or superior superior for illeal0 illeal0 immoral0 or unethical behavior may be identified as a 'histle blo'er.
D. Descr Describe ibe the valu value e of team' team'or ork. k. 1. !eam"ork : &he ood ood 'orkin relationship amon employees resultin from combined support0 leadership0 and cooperation. a. #greement : A specific commitment made ma de by a person or a roup of people. b. Consensus: A collective areement reached by the members of a roup. 2. Employe Employees es are aske asked d to 'ork 'ork toethe toetherr as a team team to comple complete te a task. task. &he more effectively and efficiently the team members 'ork toether0 the more likely they are to achieve the desired oal for the business. E. Explain Explain effe effectiv ctive e communic communicatio ation n in the the 'orkpla 'orkplace. ce. 1. Impor Importan tance ce of eff effec ectiv tive e commun communic icati ation on a. Effecti Effective ve communi communicat cation ion is the the process process of trans transmitt mittin in clearly clearly understood messaes bet'een all involved parties. b. &he abili ability ty to commu communica nicate te effec effectiv tively ely is extre extremely mely impor important tant to a person
*.
a. ody ody lanua lanuae e such such as hand hand estu estures0 res0 faci facial al express expressions ions00 eye contact0 and other body movements b. #ers #erson onal al app appea eara ranc nce e 'ith the use of Verbal Communication : &he ability to convey messaes 'ith 'ords. a. /eadin 617 +ritical in the fashion fashion industry industry for for readin fashion periodica periodicals0 ls0 (ournals0 and reports reports that focus on marketin0 marketin0 forecastin0 forecastin0 and and trends 627 @etters0 memos0 emails0 emails0 and and re%uests re%uests must must be read and and responses communicated. b. @istenin @istenin. . 8or communi communicati cation on to to take take place place the receive receiverr must must listen listen to and understand the messae bein sent in order to respond. 617 #ctive listening : #rovidin the speaker 'ith 'ith feedback that indicates the messae is bein received and is understood. Examples: a nod0 smile0 or verbal response 627 %pen&ended questioning : Askin %uestions that re%uire more than a yes or no response. 6a7 Allo's more information information to be retrieved retrieved from the customer$speaker 6b7 Sho' Sho's s enuine enuine inter interes estt 6c7 3elps build stroner human relations relations by encourain encourain credibility and trust c. Speakin Speakin. . 3o' 'ell 'ell one one speak speaks s may may prov prove e to be a deter determini minin n factor in the deree of his$her success in many fashion careers. Speakin skills are e%ually important in one"on"one conversations or in presentations to a roup. 617 )ne"on"one )ne"on"one conversation conversations s 'ith a customer customer miht take take place face to face or over a telephone. 6a7 ord choice choice and and tone of voice should should convey convey friendliness0 friendliness0 sincerity0 and interest in the customer. 6b7 8ull attention attention should be paid paid to the customer customer.. 6c7 hen takin takin a telephone telephone messae0 messae0 be certain to record record the date and time of the call0 'ho is it for0 'ho is callin0 the return telephone number0 and the messae. 6d7 &elephone orders must must be recorded recorded completely completely and accurately. It is recommended that the information be repeated to the caller to verify that the details are correct. 6e7 /emember to express express appreciation appreciation to to the customer. customer. 6f7 hile voice voice mail mail is a fast fast and effe effectiv ctive e 'ay to communica communicate te 'ith someone 'ho is not able to ans'er the telephone0 the absence of face"to"face contact makes telephone manners and verbal skills very important. 627 Speakin Speakin to roups roups may occur occur in formal formal or informal informal situations. situations. )ne miht be speakin 'ith more than one customer in the retail store0 makin a presentation of a ne' line to a buyer0 or 8ashion erchandisin !"=
deliverin a 'orkshop or speech to a roup such as fashion educators or students. 6a7 &ailor the presentat presentation ion for the the specific specific audience. audience. 6b7 )rani;e )rani;e the the presentatio presentation n in a loical loical format. 6c7 -isual -isual aids aids al'ays al'ays enhance enhance a presentation. presentation. +omputer"aided +omputer"aided presentations are used fre%uently in business and industry. 6d7 Speak correctly correctly00 slo'ly0 slo'ly0 clearly0 clearly0 and distinctly distinctly.. 6e7 #ractice #ractice the present presentatio ation. n. d. ritin 617 ritten documentation documentation is important and is often often re%uired re%uired in the the 'orkplace. 6Example: an areement or contract 'ith models for a fashion sho'7 627 ?se of electronic electronic media for 'ritten 'ritten communicatio communication n is becomin becomin commonplace. 6*7 Attention Attention to spellin0 spellin0 rammar0 rammar0 and sentence sentence structure structure is critical. critical. 6=7 If a document document is hand'ritte hand'ritten0 n0 leibility leibility is also critical. critical. 6>7 Examples: Examples: email0 electronic electronic calendarin0 calendarin0 roup ne's mailboxes0 mailboxes0 on"line services0 Internet conferencin0 business letters0 memos 6interoffice communications70 and reports =. arrier arriers s to communic communicatio ation n that can can interfe interfere re 'ith 'ith or stop stop the messa messae e a. ,oise0 ,oise0 distra distractio ctions0 ns0 or interr interrupti uptions ons in servi service ce that that interfere interfere 'ith 'ith sendin or receivin the messae. Examples: Internet server oes do'n and delays an urent email messae9 limited or no cell phone service 'hen there is a need to make a call b. @anua @anuae e barriers barriers.. Example Examples: s: 'orkin 'orkin 'ith 'ith someo someone ne from another another culture 'ith no translator available to help 'ith communication9 'ords that mean different thins to different people even if the lanuae is the same c. Informat Information ion overloa overload. d. Example Example:: too much informat information ion iven iven too %uickly for the receiver to comprehend
