Chapter 4 Writing a Business Plan Bruce R. Barringer R. Duane Ireland
4-1
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Chapter Objectives 1 of 2
1. Explain Explain the purpose purpose of a business business plan. 2. Discuss the the two primary reasons for writing a business plan. 3. Describe who reads a business plan plan and what they’re looking for. 4. Explain Explain the difference difference betwee between n a summary
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Chapter Objectives 2 of 2
1. Describe a milestone and how milestones are used in business plans. 2. Explain why its important to include separate sections on a firm’s industry and its target market in a business plan. 3. Explain Explain why the “Manage “Management ment Team Team and
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Chapter Objectives 3 of 3
10. Detail the parts of an oral presentation of a business plan.
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What Is a Business Plan? ● Busine Business ss Plan Plan ○ A business plan is a written written narrative, typically 25 to 35 pages long, that describes what a new business plans to accomplish. accomplish.
● Dual-U Dual-Use se Docume Document nt ○ For most new ventures, ventures, the business business plan is a dualpurpose document used both inside and outside the firm.
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Why Reads the Business Plan—And What Are They Looking For? There are two primary audience for a firm’s business plan Audience
What They are Looking Looking For
A Firm’s Employees
A clearly written business plan helps helps the employees of a firm operate in sync and move forward in a consistent and purposeful manner.
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Guidelines for Writing a Business Plan 1 of 5
● Structure Structure of the the Business Business Plan Plan ○ To make the best best impression impression a business business plan should should
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Guidelines for Writing a Business Plan 2 of 5
● Structure Structure of the Business Business Plan (continued (continued)) ○ Software Software Packages Packages
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Guidelines for Writing a Business Plan 3 of 5
● Content Content of the the Business Business Plan Plan ○ The business plan should give clear and and concise
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Guidelines for Writing a Business Plan 4 of 5
Types of Business Plans
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Guidelines for Writing a Business Plan 5 of 5
● Recognizi Recognizing ng the Elements Elements of of the Plan May Change
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Outline of Business Plan
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Section 1: Executive Summary
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Section 1: Executive Summary
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Section 2: Company Description
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Section 2: Company Description
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Presenting the Business Plan to Investors 2 of 3
Twelve PowerPoint Slides to Include in an Investor Presentation 1. Title Title Slide Slide 7. Marketing and sales 2. Prob Proble lem m
8. Management team
3. Solu Soluti tion on
9. Financial projections
4. Opportuni Opportunity ty and target target
10. Current status
market
11. Financing sought
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Presenting the Business Plan to Investors 3 of 3
● It’s also importan importantt to look sharp when presenting a business plan. ● This This new vent venture ure team
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