Interact with customers understand requirements and shortcomings of product and suggest measures and steps to gain their confidence. Search Engine optimization, website traffic growth, product positioning, google spending and lead generation programmes. Partner channel development through constant interaction and designing / making presentations to them. Marketing Documents that include case studies, presentations, product presentation, video presentations and others. Assist in sales process through preparation of RFPs and other sales guides.
JD Job Desription:Market Research Data Collection and interpretation Building brand equity Product Promotion Handling RFP, White Papers, Blogs and Forums Excellent interpersonal, communication, and product presentation skills A minimum of 1- 2 years of experience in software product marketing
Responsibilities:
Plan, develop and execute various social media and online initiatives Consistently engage media & analysts, including pitching and interview support Writing white papers, internal & external blogs, forums and any other marketing materials. Plan, develop and execute external communications Regularly measure and report results Support other marketing and communications initiatives as needed Requirements: Must be highly organized and detailed oriented Excellent writing, editing and grammar Keen business acumen; ability to translate business goals to communication campaigns and tactics Understand the products technically Ability to handle multiple tasks and coordinate projects with multiple stakeholders Strong desire to learn, contribute and think innovatively Experience with social media preferred not mandatory though Rigorous attention to detail and focus on quality of deliverables Experience in information technology, IT management software preferred, but not required
Zoho is no mere clone of Google's applications. It is the most comprehensive suite of webbased programmes for small businesses, including even services to keep track of a firm's employees and its customers. What is more, although Mr Vembu does not want to earn money with advertisements, he wants to keep prices for business customers rock-bottom. Zoho's application for customer relationship management (CRM), for instance, starts at $12 per corporate user per month. If Mr Vembu still expects to make money, it is because of his firm's frugal ways. This has little to do with low Indian wages: these are rising quickly, and most Western software firms also do much development in India. More importantly, he says, Zoho's software and data centres are built for efficiency. The firm spends a pittance on marketing. And it uses free technology developed by others wherever possible. Its subscribers can, for instance, use Google's authentication service to sign on to Zoho.
In the land of the giants But before AdventNet can shake up corporate IT, it will have to watch out that bigger competitors do not squash it. Mr Vembu says that although Salesforce.com, the market leader in online CRM, has done much to popularise web applications, it is still more of a traditional software vendor with huge sales and marketing expenses In a business with high prices and relatively thin rewards it is not obvious how Zoho will win by being cheap, at least with larger customers. Costs are high for a reason. Enterprise applications are complex beasts; they require programmers who know about business; and they are expensive.. And they need a lot of hand-holding, both in implementing and in running programs. But Mr Vembu is unfazed: “We've heard this before from the likes of Digital Equipment and Sun Microsystems. But look what Dell did to them.” Mr Vembu may be too frugal for his own good. Enterprise software is more than just code: it is an entire ecosystem, which will not disappear soon Zoho or another emerging-economy upstart will let a lot of air out of the corporate IT balloon. At least in their home countries, they should be very successful. And at some point firms in the rich world will ask whether they are paying too much. As Mr Vembu puts it: “The India or China price will effectively become the world price.”
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If you're one of the two million or so people who use the free, Web-based word processor or other apps from Google or Zoho, it may seem odd to you that Microsoft is still charging $500 for the full version of its desktop Office suite — and that hundreds of millions of people still pay for it. In fact, last year Microsoft brought in about $19 billion, or just under a third of its total revenue, from the business unit that sells Office. And increased sales of Office, in particular, are credited with helping the Redmond, Wash.-based firm beat analyst estimates for first-quarter earnings on Oct. 24. Meanwhile, Zoho, which is based in Pleasanton, Calif. and has 500 employees, has been offering its free, Web-based word processor, Zoho Writer, since 2005.Google Docs, which is ad-supported, has been around since 2006. "I think it's about time the Office suite is free," says Zoho's tech evangelist Raju Vegesna. "We paid $500 for an Office suite when the price of the hardware was $5,000. Now the price of the hardware has come down to $500, and it doesn't really make any sense for a piece of software to cost $500." The main reason most people still use Microsoft Office, even though they don't really need it, is because it's all they know. Rather than risk the potential frustration of figuring out a new application, both companies and individuals continue to shell out for a bunch of familiar programs that, frankly, most of us barely scratch the surface of. (When was the last time, for example, you inserted a formula or recorded a macro in Word)? To its credit, Microsoft has done a swell job of keeping us hooked with offers like a free 60day trial and discounted versions of Office that sell for as low as $80 online. For most users, however, free Web apps are really all you need. And they're getting better all the time. Zoho has spreadsheet, word-processing, presentation and organizing programs, and lets you work both online and off; it even has an iPhone app. Google Docs, which focuses on collaboration, lets you upload and edit existing Word and PowerPoint files, then chat in real time as you work on presentations and reports with colleagues. Because the applications reside on the Web, developers can quickly eliminate bugs and add bells and whistles, like the ability to insert headers, footers and pagination (all
of which were recently added to Zoho Writer). The programs still feel simple to use, so you'll never feel overwhelmed, and you can edit worry-free, since auto-saving features ensure that you won't lose any work you haven't saved. So here's what I suggest. Before you pay even the lowest price for Microsoft Office, give Zoho or Google Docs a try. They aren't confusing, and they won't make you feel stupid. To make absolutely sure, I became my own guinea pig. I typed this story in Zoho Writer, even though I had never even tried it until this week. So far, so good. Here's hoping my editor feels the same. Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media has become a platform that is easily accessible to anyone with internet access
A trendy term to describe a new kind of mass media I have this great software that will put a link to your site on 21,000 forums and 10,000 blogs…”. Push them down the garbage chute. Don’t be seen with them in public. Social networking websites allow individuals to interact with one another and build relationships Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's Social media marketing involves the use of social networks, COBRAs and eWOM to successfully advertise online. Social networks such as Facebook and Twitter provide advertisers with information about the likes and dislikes of their consumers.. Consumer’s online brand related activities (COBRAs) is another method used by advertisers to promote their products [29]
Another technique for social media marketing is electronic word of mouth (eWOM). Electronic recommendations and appraisals are a convenient manner to have a product promoted via [29] [29] “consumer-to-consumer interactions ”. An example of eWOM would be an online hotel [30] review; the hotel company can have two possible outcomes based on their service. A good service would result in a positive review which gets the hotel free advertisement via social media, however a poor service will result in a negative consumer review which can potentially ruin the company's reputation.
Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.
Cloud Office Suites and Finance Services Offer a Wealth of Features By Robert Strohmeyer, PCWorld
May 29, 2011 6:00 PM
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Of all the PC software that people use, none is so entrenched on desktops as the office suite. Microsoft Office remains the de facto global standard in businessdocument editing, and every other office package must support Office's file formats to survive. This fact largely explains why cloud-based office software got off to a slow and shaky start. Although Google was by no means the first company to offer a cloud-based office service, it quickly emerged as the primary cloud-based competitor to Microsoft's hegemony over document creation. At a time when Microsoft seemed to be ignoring the cloud, Google served up three Web-based apps creatively named Documents, Spreadsheets, and Presentations--known collectively as Google Docs. Google Docs has two main advantages over Office on your desktop: It keeps your documents available on any computer you use (as well as on most smartphones), and it makes sharing and simultaneous editing easy. As a collaboration tool, it's simply awesome. The primary disadvantage of Google Docs is that, although it claims to support Microsoft Office formats, using the service is the surest way to completely mangle the formatting and layout of any moderately complex Word document, PowerPoint presentation, or Excel spreadsheet. And in our experience, exporting Google Docs documents into their corresponding Microsoft Office formats usually produces disastrously unreadable results.
One of our favorite cloud office suites comes from Zoho. The company offers apps for just about every conceivable productivity task, from word processing to meeting hosting to calendar tracking, presentations, and accounting. It's a positively massive collection of different tools that work well together. In addition, Zoho features excellent support for Microsoft Office formats, making it a better option than Google Docs for people who need to send their creations to Microsoft Office users. Zoho also provides a software plug-in for Microsoft Office that lets you create and edit documents from your Zoho account using the Office apps on your PC, and automatically save them back to your Zoho storage space. The plug-in is a great compromise for users who prefer working with desktop apps but want the convenience and collaboration benefits of cloud tools. Zoho apps are free for personal use; businesses pay to use the apps on a per-month and/or per-user basis.
Microsoft's Office Web Apps are simplified versions of their desktop counterparts.
It probably goes without saying that nobody supports Microsoft Office formats as well as Microsoft itself does. With the launch ofOffice Web Apps alongside--and integrated into--Office 2010, Microsoft has effectively filled the void that its earlier desktop apps left open for Google and Zoho.
Microsoft's current Web Apps lineup includes online versions of Word, Excel, and PowerPoint (along with the note-taking app OneNote). All three replicate the look and feel of their corresponding desktop applications, sporting somewhat simplified versions of each app's familiar menus, so making the leap from the desktop to the Web shouldn't induce vertigo in even the most devoted desktop-app fan. The Web Apps save all of their files to Microsoft's cloud-storage service, SkyDrive, where you can set sharing permissions on files, invite people to view and edit your documents, and even collaborate on shared documents simultaneously. Note, however, that Office Web Apps are not complete versions of their corresponding desktop apps: Microsoft has simplified the features of the free Web apps to ensure that people still buy its expensive desktop suites. In the company's view, these apps are only a Web extension of the programs in its suites, which range from $150 to $500. (Looking for more-comprehensive cloud-based business services? See how Google Apps for Business compares with Microsoft's in-beta Office 365.) Of the three office options here, we prefer Microsoft's offering for its dependable mix of robust desktop programs and work-from-anywhere cloud apps that provide complete, no-hassle support for the most widely used document formats on earth.
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media has become a platform that is easily accessible to anyone with internet access
A trendy term to describe a new kind of mass media I have this great software that will put a link to your site on 21,000 forums and 10,000 blogs…”. Push them down the garbage chute. Don’t be seen with them in public. Social networking websites allow individuals to interact with one another and build relationships Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's Social media marketing involves the use of social networks, COBRAs and eWOM to successfully advertise online. Social networks such as Facebook and Twitter provide advertisers with information about the likes and dislikes of their consumers.. Consumer’s online brand related activities (COBRAs) is another method used by advertisers to promote their products [29]
Another technique for social media marketing is electronic word of mouth (eWOM). Electronic recommendations and appraisals are a convenient manner to have a product promoted via [29] [29] “consumer-to-consumer interactions ”. An example of eWOM would be an online hotel [30] review; the hotel company can have two possible outcomes based on their service. A good service would result in a positive review which gets the hotel free advertisement via social media, however a poor service will result in a negative consumer review which can potentially ruin the company's reputation.
Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.
