Client Name Website Proposal
Prepared by:
Company Name and Address
Company Name
Table of Contents Client Name Website Proposal Table of Contents Objectives
1
Web Development Documentation & Design
1
Definition of Personas
1
Website Competitive Analysis
1
Concept Model
1
Site Map / BlePrint
1
Wireframes and Website Desi!n
"
Design & Development
Desi!n #eatres
2
"
Website Structure and Content
3
Additional Services
3
Web $ptimi%er
&
Statistical 'eports (Analytics)
&
Searc* +n!ine $ptimi%ation (S+$)
&
Mar,etin! Atomation - +mail Mar,etin!
.
Social Media nte!ration
.
Copy Writin!
.
Development Process
5
pdates & Optimi!ation "#ont$l% ee'
(
0pdates service
Maintenance
Benefits
2
Web )osting
*
+eam
*
So,t-are & +ools
*
ees and .illing
/
Client Name3 W eb Development Proposal
i
Viviré: Creative & Interactive Studio
T*e follo4in! proposal presents t*e details abot t*e desi!n and development of Client Name corporate 4ebsite5
Objectives •
Create a centrali%ed mar,etin! location for all t*e brands represented by Client Name5
•
Ta,e advanta!e of ne4 mar,etin! strate!ies and social media platforms to reac* ne4
•
cstomers and stren!t*en relations*ips 4it* crrent ones5 Position Client Name as t*e leadin! indstry company in t*e re!ion5
•
6enerate traffic on t*e 4ebsite t*at can be converted into sales5
•
Ac7ire ne4 cstomers and stren!t*en stren!t*en relations*ips 4it* crrent ones5
•
8o4er cstomer service and commnication costs by *avin! a centrali%ed location 4it*
•
cstomer9s information5 Develop a commnity t*ro!* a speciali%ed and social 4ebsite5
Web Development Documentation & Design Company Name; 4ill create a set of docments t*at 4ill serve as t*e fondation for t*e development of Client Name 4ebsite5 +$e importance and value o, t$e ,ollo-ing tas0s is to $ave a -ell t$oug$t -ebsite t$at is better positioned to reac$ our objectives
De,inition o, Personas n an effort to better represent t*e ,ey adiences of t*e 4ebsite 4e 4ill create a set of Personas for t*e typical sers of t*e site5 site5 T*ese 4ill be derived from t*e Client Client Name bsiness researc* and based on actal cstomers5
Website Competitive Anal%sis Drin! t*is analysis 4e 4ill stdy competitive 4ebsites and sites t*at cater to or tar!et adience5 T*e reslt 4ill be a competitive competitive assessment to better position position or prodct and ,ey findin!s t*at can serve as benc*mar,s for t*e development of t*e site5
Concept #odel A ser
Site #ap .luePrint We 4ill develop a !rap*ical site map of Client Name9s 4ebsite to portray t*e ma=or sections3 content and featres5 T*e bleprints 4ill assist in s*o4in! t*e relations*ip bet4een pa!es and ma=or content3 and 4ill *elp 4it* t*e overall or!ani%ation of t*e 4ebsite5 Clie Client nt Name Name33 Web Web Dev Devel elop opmen mentt Prop Propos osal al
1
Viviré: Creative & Interactive Studio
Wire,rames and Website Design As a first step in determinin! determinin! t*e desi!n and visal interaction of t*e content3 4e 4ill 4ill develop a set of 4ireframes for t*e principal sections sections of t*e site5 Special attention 4ill be !iven to t*e navi!ation systems of t*e site3 site3 bot* for t*e content sections sections and t*e !alleries5 0sin! t*e deliverables described above 4e 4ill create t*e 4ebsite 4ebsite desi!n5 T*is 4ill be t*e creative creative representation of t*e site9s concept5 concept5
Design & Development T*e desi!n of t*e site 4ill 4ill be ni7e and e>clsive for Client Name5 We 4on9t se any pre
Maintain *i!* levels of fnctionality and sability5
•
Ac*ieve searc* en!ine friendliness and visibility5 visibility5
Design eatures We 4ill !ive priority to t*e follo4in! desi!n featres:
Web esi!n Conventions T*is refers to t*e clear e>pectations e>pectations sers *ave 4*ile navi!atin! a 4ebsite5 4ebsite5 Some of t*e e>amples are: •
0nderlined *yperlin,s
•
Beveled or clearly defined bttons
•
ntitive navi!ational systems and namin! conventions
•
8ocation of men
•
Copy as instrctions
"ser se!ments Present information !roped by sers preferences5 preferences5 #or e>ample3 4e can tar!et sers in t*e follo4in! criteria: •
W*olesalers
•
'etailers
Clie Client nt Name Name33 Web Web Dev Devel elop opmen mentt Prop Propos osal al
"
Viviré: Creative & Interactive Studio
•
mporters
•
6eneral Pblic / Consmers
Product Comparisons $ne of t*e most effective 4ays to se t*e nternet as a sales tool is to provide prodct comparisons5 We can se t*at strate!y to provide t*e main c*aracteristics of eac* brand so t*at sers can clearly compare t*eir benefits5
Website Structure and Content Alt*o!* t*e final content and re7irements for t*e 4ebsite are yet to be determined3 4e 4ill se t*e crrent strctre and content to to serve as t*e basis for t*is t*is preliminary proposal5 Notice t*at t*e previos p*ase and t*e docmentation created 4ill brin! insi!*ts t*at 4ill assist in finis*in! t*e sites content5 •
•
•
@ome Pa!e Abot Perto 'ico Coffee 'oasters 'oasters Perto 'ican Coffee ‣
•
•
@istory
$r Brands ‣
8andin! Pa!e / $vervie4 for eac*
‣
Brand line<p / Prodcts
‣
Si%es / arieties
‣
6reen Coffee
Coffee Tips ‣
Coffee Preparation
‣
Stora!e
‣
'ecipes
•
Ne4s - Blo!
•
Special and/or Promotions
•
Trade nfo
•
‣
Sales spport
‣
Bsines to Bsiness information
Contact 0s Contact #orm
Additional Services n addition to t*e desi!n and development services offered by Company Name; 4e propose t*e performance of t*e follo4in! actions: Clie Client nt Name Name33 Web Web Dev Devel elop opmen mentt Prop Propos osal al
E
Viviré: Creative & Interactive Studio
Web Optimi!er As part of t*e pdates process 4e 4ill create varios layots layots for t*e *omepa!e and ot*er important sections of t*e site and se se 4eb optimi%ation tools to measre measre t*e effectiveness of eac*5 After analy%in! statistical reports 4e 4ill establis* 4*ic* of t*e desi!ns is more effective in order to se it as t*e standard5
Statistical eports "Anal%tics'
A mont*ly statistical report report 4ill be developed sin! t*e soft4are soft4are provided by 6oo!le Analytics5 A report interpretation and recommendations 4ill 4ill be inclded5 Amon! t*e stats to measre are: are: •
Amont of visits
•
isitor profiles (tec*nical and !eo!rap*ic)
•
Pa!e
•
Most poplar content
•
Time spent on t*e site
•
unnel Anal%sis
•
4oal Conversion measurement
•
Custom eports
Searc$ ngine Optimi!ation "SO' T*e 4ebsite 4ill be optimi%ed sin! ,ey te>t3 meta ta!s; and validated standard
pandin! t*e 7antity of inbond lin,s to t*e site5
Clie Client nt Name Name33 Web Web Dev Devel elop opmen mentt Prop Propos osal al
&
Viviré: Creative & Interactive Studio
#ar0eting Automation & mail #ar0eting We 4ill inte!rate t*e site 4it* email mar,etin! and atomation tools t*at 4ill allo4 s to: •
0se call to actions to drive be*avior
•
Provide visitors 4it* do4nloadable content
•
6at*er visitors9 information (8ead 6eneration)
•
Atomate follo4 p email messa!es messa!es to visitors 4it* 4it* information abot Client Name5
Social #edia 6ntegration As part of t*e development and maintenance maintenance service 4e 4ill be implementin! implementin! soltions to inte!rate Client Name9s mar,etin! efforts 4it* social media sites5
Cop% Writing As part of t*e development 4or, 4or, 4e 4ill revie4 all t*e content content inclded on t*e site and edit it to ma,e it more attractive to cstomers and searc* en!ines5
Development Process #ollo4in! is a dia!ram representin! t*e development process t*at Company Name; 4ill perform alon! 4it* Client Name5 A development cycle of F to 1G 1G 4ee,s can be ac*ieved 4it* 4it* 7ic, responses and fast commnication commnication 4it* all sta,e*olders involved in t*e pro=ect5 De to t*e comple>ity of t*e development and re7ired interaction 4it* Client Name and its a!encies 4e e>pect a development process 4it* *i!* level of interaction3 sb=ect to t*e final content and fnctionality inclded on t*e site5
Clie Client nt Name Name33 Web Web Dev Devel elop opmen mentt Prop Propos osal al
.
Viviré: Creative & Interactive Studio
pdates & Optimi!ation "#ont$l% ee' A sc*edle of periodical pdates 4ill 4ill be determined 4it* t*e client to ,eep ,eep t*e 4ebsite 4it* fres* content at all times5
pdates service T*e pdates service 4ill inclde: •
C*an!es to Te>t and nfo (#or e>ample3 addin! ne4s and press releases)
•
0pdates to ma!es
•
Creation of ne4 pa!es sin! t*e e>istin! templates of t*e site
#aintenance As part of t*e mont*ly maintenance maintenance 4e 4ill perform t*e follo4in! follo4in! services: •
A. +estings7 Test mltiple content options to determine 4*ic* is more effective5
•
Statistical evie-s7 'evie4in! t*e stats and presentin! interpretations and
•
recommendations t*at 4ill assist in pdatin! t*e content and/or t*e mar,etin! strate!ies5 6nbound #ar0eting7 n order to receive more visits and leads 4e 4ill be performin! tas,s to ac*ieve: More visits ‣ ‣
6enerate leads
Atomate mar,etin! emails to visitors visitors
‣
Clie Client nt Name Name33 Web Web Dev Devel elop opmen mentt Prop Propos osal al
Viviré: Creative & Interactive Studio
•
Consulting7 Company Name; 4ill advice Client Name on trends and strate!ies related to
internet mar,etin! and online advertisin!5
.ene,its T*e benefits of performin! constant pdates to a 4ebsite are: •
8ead 4eneration7 By condctin! A/B tests and measrin! different content (ima!es3
•
banners3 *eadlines3 layots) 4e can determine 4*ic* are more effective and !enerate more clic,s3 lin,s and cstomer re7ests5 .etter Searc$ ngine Positioning7 Sites t*at are pdated fre7ently *ave better searc*
•
en!ine
•
ne4 4it* t*e company5 6nbound 8in0s7 #res* content !enerates inbond lin,s3 4*ic* is considered t*e most important factor for searc* en!ine positionin!5
Web )osting Company Name; 4ill provide 4eb *ostin! services sin! state
+eam T*e follo4in! personnel 4ill be 4or,in! directly drin! t*e development of t*e site5 •
Team Member 1
•
Team Member "
So,t-are & +ools T*e follo4in! tools and/or soft4are 4ill be sed t*ro!*ot t*e development of t*e site: •
6rap*ic Soft4are: Soft4are: Adobe P*otos*op - #ire4or,s #ire4or,s
•
Content Mana!ement System: Wordpress or +>pression +n!ine
•
'ic* Media: Adobe #las*
•
Web Development: Adobe Dream4eaver
•
Website Statistics: 6oo!le Analytics
•
#TP Commnications: Secre #TP ia Transmit
Clie Client nt Name Name33 Web Web Dev Devel elop opmen mentt Prop Propos osal al
2
Viviré: Creative & Interactive Studio
ees and .illing #ollo4in! is t*e estimated fees based on t*e information presented in t*is docment5 •
Web Design & Development ‣
•
K&"3.GG
Desi!n3 Copy3 Pro!rammin!3 Deb!!in!3
0sability3 Defensive Desi!n #aintenance & pdates KE3.GG / mo5 ‣
ncldes meetin!s3 statistical revie4s3 optimi%ation and consltin!
T*e cost of otside3 t*ird
Client Name
Company Name
Date
Date
Clie Client nt Name Name33 Web Web Dev Devel elop opmen mentt Prop Propos osal al
F
