Entrepreneurships (ent 600)
Group Members : 1.
FAIZ SHAFIQ BIN ZAILI
2.
MOHAMAD KHIR ZAHARI BIN HARIP
3.
NUR SHAFIQAH BINTI KHAIRUDDIN
4.
NUR AMALINA BINTI AHMAD TAIFUDDIN
5.
NURFARAHIN FATIHA BINTI SUHAIMI
Submited date:20.19.2014
TABLE OF CONTENTS COVER
TABLE OF CONTENTS
THE BODY OF BUSINESS BLUEPRINT
1.
EXECUTIVE SUMMARY
2.
PRODUCT/SERVICE DESCRIPTION
3.
TECHNOLOGY DESCRIPTION
4.
MARKET ANALYSIS AND STRATEGIES
5.
MANAGEMENT TEAM
6.
FINANCIAL ESTIMATES
7.
PROJECT MILESTONES
8.
CONCLUSIONS
9.
APPENDICES
2
1.0 Executive Summary SKIF Company have new product to introduce to the consumers which is the Portable Mini Washing Machine. Our company is targeting in supply for washing machine since it is people daily routine to wash clothes. Portable Mini Washing Machine is a customer- friendly which is helps people saving time and ease to wash clothes. As many years passed by, the living accommodation cost is always increasing. Nowadays, there are some people cannot afford to buy a washing machine that is increasingly sophisticated. Therefore, Portable Mini Washing Machine can help the consumer to have washing machine that are affordable and easy to use. Overall marketing strategy will be included specific marketing philosophy and strategy of the company, the value chain and the channel of distribution in the target market. First of all, our target market will be based on the residence in Shah Alam area since our company was nearby Shah Alam. For initial intensive selling effort, our company has set the target customers in other words, types of customer groups that would buy our product. Our target customer is for students that staying in hostel and secondly is the people that always travel or outstation. The lastly, our target customer is the family residence which maybe cannot afford the high technology washing machine nowadays. The product is designed to save time and ease in washing clothes. It will ease and minimise the time for people that are always busy. The price is reasonable and there is no physical energy used. Our company target for production in 2nd year we will target to increase it by RM 1 500,000. The management team in our company consist of several sections and is conducted by experienced employee to make sure our company is run efficiently.
3
2.0 Product Description The product of S.K.I.F Company would like to produce the Portable Mini Washing Machine. The washing machine is unique, compact design and portable. The function of this portable mini washing machine are washing and drying cloth as same as normal washing machine. Its load capacity is about 3.5kg-4.0kg and its dimension is 52cm x 37cm x 35cm. It is surprisingly effective despite their small size. Though it average a little less than half the load capacity of regular-sized washing machines, this portable washing machine will washing clothes just as clean as a normal washing machine. Furthermore, the weight of this mini washing machine is 8 kg. Thus, the compact nature of portable washers makes them much more manageable to lug around than commercial-sized machines. Plus, this portable mini washer can fit almost anywhere. Then, the product can save time, water, money and energy used. The smaller load sizes equals less water and detergent used which its meaning can save money. If we live in the apartment or small house that not have enough space for home appliances such as washing machine, we need to go to laundromat (self-service laundry shop) to wash our clothes that maybe can waste our time and energy for others important thing to do. So, this portable washing machine can solve our problem in addition to save our time and energy. It also can be washing simultaneously and operates in low noise (less than 60dB) and smooth. Then, the power usage is 220V/300W/50Hz that is very low in saving electric energy. This product is made of plastic body with the best quality that has high resistance to rusting. It is also available in three colors which are blue, red and purple. It may not come in flashy colors, but the product featured design properties is unique such as has adjustable legs for stability on uneven surfaces and installable plates for quieter operation. This portable mini washing machine is rated ease of use on features like dispensers for detergent, softener and bleach, has two timers (one for washing and another one for drying), automatic water levels and safety precautions such as one that prevents the washing machine from operate while the lid is open.
4
3.0 TECHNOLOGY DESCRIPTION
Nowadays, when we go out to market to buy any appliance, we have no idea on what type of appliance that we should buy in order to fits our need and efficient to us. Finding the right one may be challenging since we want the best appliance to make us feel easy and save our time. Washing machines are no different. For more than six decades, there has been little innovation in domestic laundry. From year to year, there have been at best, marginal increases in the effiency of laundry systems. Therefore, with the goal of placing a ’washing machine in every household’ we have develop a new technology called Mini Portable Washing Machine and Dryer in which it is easy, fast and safe to be used. The Mini Portable Washing Machine and Dryer is Automatic washing machine in which the machine not only washes the clothes but also extracts most water out of it after washing. This machine equipped with dryer with sensor dry-automatically turns off when your clothes are dry. The operation is simple and the machine lid with handle for easy open. The power consumption is only 135-200W and the energy used is less. This is top – loading design or vertica-axis clothes washer. The clothes are place in a vertically mounted perforated basket that is contained within a water-retaining tub, with a finned water-pumping agitator in the center of the bottom of the basket. Clothes are loaded through the top of machine which is covered with a hinged door. We used alternating current motor because AC motor work with a slightly different way: they pass alternating current through opposing pairs of magnet to create a rotating magnetic field, which “induces” (creates) a magnetic field in the motor’s rotor, causing it to spin around. Compared to DC, AC has ability to efficiently distribute power at low voltages. It is important in developing technology we use low voltage value because we can cut cost and make it more efficient to use since it is portable. The washing machine made of high quality engineering plastics, not easy to change type and light in weight. Plastic possess very good strength and toughness. Also good shock absorption capacity. They also have low thermal expansion of co-efficient and posses good thermal and electrical insulating property.
5
Motor voltage rating
220 V AC
Power consumption
200-300W
Net Weight
0 – 5 kg
Maximum machine weight allowable
4.5 kg
Rated Frequency
50/60Hz
Tub Materials
Plastics
Power Source
Electrics
Dimension
34 mm x 300 mm x 450 mm
6
4.0 MARKET ANALYSIS AND STRATEGY Market size is the estimation how big our market can be in our market area. In order to determine the market size in the area, we might have one of our staff to stand with a clipboard and a sample product in front of the space and ask pedestrians if they would frequent such an establishment. They will stop by theyself once and our salesmarketer will make a demo on how to use it. This also will be particularly important when planning a budget. For every company, marketing plan is the most important part of the business.
There are no uses of good quality product if the company fails to sell the product maximally. The good marketing plan should study about the customer behavior, what the customer's needs and wants, which are the potential buyers and how to satisfy the customers.
Customer For our business, we did some research for the targeting customers. We have classified our customers in some categories. They are students,traveller and family. Because of limited resources and competition in our market, we hesitant that we are able to sell our product with equal efficiency and services to the entire market. Therefore, before we decide which market to enter, we analyze the best potential buyers using market division. We divided our market division into three groups to offer our product with different market mix: Group 1: students Group 2: travellers/backpackers Group 3: family
Students always have their own time with the studies and most of the time they will use to the things that has been priorities.They will choose the simplest and easiest way to make their life complete.This is one of the way we proposed and students be our target market. Our next target customer in the market is travller and backpackers.Customer like this will find the lighter and smaller equipment to occupy their bags.This product was very compatible and suitable for the customer’s range like this.
7
Other target customer was family.Some of the family were very busy in their life with the job and time to manage were very limited.This is one of the alternative besides using the normal washing machine which is have to handle at the right place,time and others.
Market Size and Trends The size of the current total market is thoroughly taken consecutively since early 2012 until end of the year 2012. As visualized, the size of the current total market in january 2012 is 200 units based on per month. The end of disember 2012 is about 2400 units. In the following year, the total size is much better among those after year 2012 when achieved to 2400 units.The following years will be under supervission in order to sustain the sales also product in and out.
250 200
units
150 100
Series 1
50 0 1
2
3
4
5
6
7
8
9
10
11
12
month
8
Table 4.2 : Major Competitors Competitors
Strengths
Weaknesses - most expensive
Techshop Enterprise
- high quality of materials
- Not have too much Experience
Northronic Sdn Bhd Grand Spectra Sdn Bhd
- one year warranty - cheapest product among all
- most expensive - no warranty - They have many
Jardi Jaya Enterprise
- good service
competitors even the location are strategic
4.3
Competition and Competitive Edge
As we can see from comparison table above, there are four (4) main competitors with the same interest. The four main competitors are Techshop Enterprise, Northronic Sdn Bhd, Grand Spectra Sdn Bhd and Jardi Jaya Enterprise. Many costumers are preferably to go among these four companies due to their strengths in marketing. However, there are some weaknesses for these companies. We successfully encountered their strengths and weaknesses as shown in the table above. This is to ensure that our company is different and far better than them.
As for us we provide better quality,affordable,compatible and reasonable price, simple yet new and advanced technology, good service, friendly workers, and maintenance free. By providing all these features, we are not only giving benefits to our business but also we prioritized our customers. They will find our new service is better than others could offer. This will help to improve and to show others that we are also competent as we successfully create such technology which is the first in country. This will make our competetors not in a comfortable surroundings. 9
The fundamental value that had been added to our service is the main thing about customer satisfaction and guarantee. Customers are always right, that what we use. To make sure customer is always right, the review of our service and product is continuously. This can ensure customer feel good,easier and happy with service given and product sell, also, increase marketing of company.
10
4.4
Estimated Market Share and Sales
4.4.1 Market Share
Market share before SKIF COMPANY enter Northronic Sdn Bhd
Techshop Enterprise
Grand Spectra Sdn Bhd Jardi Jaya Enterprise
Market share after tree month SKIF COMPANY enter
Techshop Enterprise
SKIF Company
Jardi Jaya Enterprise
Grand Spectra Sdn Bhd Northronic Sdn Bhd
11
4.5
Marketing Strategy
4.5.1 Strengths and Weakness of Competitors Our product has several competitors such as Techshop Enterprise, Northronic Sdn Bhd, Grand Spectra Sdn Bhd and Jardi Jaya Enterprise. and others. All competitors have their own strengths and weaknesses. In general, all the competitors’ strengths are: They have a stable financial with a good reserve of equity due to their amount of years the company has established in the market. Their company is well-known. They have regular customers. The qualities of their products are proven. They have good promotion strategies. They provide good services. They have good in take over the customer The competitors’ weaknesses are: They sell their product with higher price. They don’t have any market plan for their customers. The location is not suitable. The working hours is not flexible
From our researched, we decide that our marketing strategy is based on marketing mix. Below are the results of the research:
Product SKIF COMPANY provides the product where the customers can get many benefit from using our product.
Price We promote the product in a lower price compare to other competitor 12
Location We locate our company at the strategic place that easily for customer to come and buy it.
Promotion For the promotion, we use the pamphlet to approach our market target. Apart from that, we also uses our communication skills in direct selling to persuade the customers and convince them that our product can give more benefit to them.
4.5.2 Overall Marketing Strategy For our product Mini Portable Washing Machine, we have come out with some business strategies in order to deliver a convincing promotion: Signboard or signage at appropriate place and clearly visible. Provide delivery services to the costumer who has order the product and that will make easier for customer to take order. We will spread widely the pamphlet to the customer and others to promote our product 4.5.3 Sales Tactics SKIF Company sales tactics are enforced by its sales forces and direct mail. Marketing department has already assisted by sales forces hired by top management in order to distribute company information and to promote product specialties to customers. Moreover, SKIF Company has developed its own website which initiated by those sales forces and quality control department. Through mail, it will be more convenience for customers to reach company’s products and thus own them via internet purchasing which is easier, faster, and most importantly secured.
13
4.5.4 Advertising and Promotion • Business Card All the board of company directors will be provide with business card as an advertising method when dealing with the customers. Pamphlet We use high quality and attractive pamphlets to give good perception to our customers together with the information about our company. Signboard We used high quality and coloring signboard at nearest area to attractive customers assumes them to visit and gain to try in our company. Website
4.5.6 Distribution
1.
Distribution to Students
Supplier
retailer
customer/students 14
2.
Distribution to traveller/backpackers
Supplier
Retailer
Traveller/backpacker
3.
Distribution to family
Supplier
Retailer
Family 15
5.0 MANAGEMENT TEAM MANANGEMENT TEAM 5.1
Organization and Organization Chart
(a)Key management roles in Creative Inventor Company Key Management Roles
Name
Executive Manager
Mohamad Khir Zahari Bin Harip
Financial Manager
Faiz Shafiq Bin Zaili
Marketing Manager
Nur Shafiqah Binti Khairuddin
Operational Manager
Nur Amalina Binti Ahmad Taifuddin
Project Team Manager
Nurfarahin Fatiha Binti Suhaimi
16
Executive Manager Mohammad Khir Zahari Bin Harip
Financial Manager Faiz Shafiq Bin Zaili (b)Excessive overhead
Marketing Manager
Operational Manager Nur Amalina Binti Ahmad Taifuddin
Nur Shafiqah Binti Khairuddin
Project Team Manager Nurfarahin Fatiha Binti Suhaimi
required for executive role
There are few overhead required for executive role for our new product which is portable washing machine and in the same time want to increase the competitiveness of SKIF Company. An excessive overhead was required is as followed: i.
Finance specialist: To control the marketing and financial for the SKIF Company
ii.
Supervisor: Supervisor will support the team organization and observe the creativeness and quality of the team especially when their key employees have a duty outside the office.
iii.
Professional operation worker: Will make sure the quality check for the raw material of the product import from other companies besides control the export of the products for maintenances and the security of the product.
17
5.2
Key Management Personnel
a) Career Highlights
Names and Positions
Career Highlights
Academic Qualification: Bachelor Degree
Mohamad Khir Zahari Bin Harip
(Hons.) Chemical Engineering and Process (Executive Manager)
Course Attended;
i.
Entrepreneurship Course
ii.
Business Seminar with Dr. Azizan
i.
Skills; Fluent in Bahasa Malayu, English and Japanese Language
ii.
Good in Leaderships
iii.
Familiar with Microsoft Office, Power Point and Excel
i.
Experiences: Financial Manager at Pharmaceutical Sdn.Bhd
ii.
Marketing Manager In Bank Rakyat
18
Faiz Shafiq Bin Zaili
Academic Qualification: Bachelor Degree (Hons.) Chemical Engineering and Process
(Financial Manager)
Course Attended: Entrepreneurship Course
Skills:
i.
General Knowledge On Financial
ii.
Skillful In Budgeting of Product
iii.
Fluent in Bahasa Malayu, English and Mandarin Language
Experiences; i.
Nur Shafiqah Binti Khairuddin
Have a business experience
Academic
Qualification:
Bachelor
Degree (Hons.) Chemical Engineering
(Marketing Manager)
and Process i.
Course Attended: Technopreneurship
Seminar
with
MEDEC i.
Skills; Fluent in Bahasa Melayu, English and Mandarin
ii.
Good in Planning Marketing Strategy
19
Experiences;
- Marketing Manager (Jusco)
Academic Qualification: Bachelor Degree
Nur Amalina Binti Ahmad Taifuddin
(Hons.) Chemical Engineering and Process
(Operational Manager)
Course Attended: i.
Entrepreneurship Course
ii.
Operational
Management
with
SME Corp. iii. i.
Entrepreneurship with MEDEC
Skills; Fluent in Bahasa Melayu, English and Mandarin
ii.
Excellent
in manage the operation
work
Experiences; Human Resource Manager (LHDN)
Nurfarahin Fatiha Binti Suhaimi (Project Team Manager)
Academic Qualification: Bachelor Degree (Hons.) Chemical Engineering and Process
20
i.
Course Attended: Technopreneurship
Seminar
with
MEDEC ii.
Entrepreneurship Course
Skills; i.
Fluent
in
Bahasa
Melayu,
English and Mandarin
Experiences; Support team supervisor (Barry’s Callebaut)
b) Duties and Responsibilies Names and Positions
Duties and Responsibilities
team.
Mohamad Khir Zahari Bin Harip (Executive Manager)
Lead the direction of the project and manage the
Find the aims and try to achieve with determining the vision and the mission of the company.
Plan the management of the business with the strategic strategy of the business
21
Supervise all activities and employees to make sure they performing in their task.
Faiz Shafiq Bin Zaili
Responsible in controlling the company's finance..
Arrange and manage the loan payment and product profit.
(Financial Manager)
Nur Shafiqah Binti Khairuddin
Prepare business annual budged.
Present statements and financial report.
Arrange employees salary.
Researching
reporting
on
external
opportunities
(Marketing Manager)
Nur Amalina Binti Ahmad Taifuddin
and
Understanding current and potential customers
Developing the marketing strategy and plan
Monitoring the working procedure.
Ensure the maintenance of quality product and quality control.
(Operational Manager)
Supervise the assembling process of portable washing machine.
Monitor the request stock to be purchased
Ensure all equipment and materials in good quality.
Managing change of technical side 22
Nurfarahin Fatiha Binti Suhaimi
Ensuring that change management is related with the project by providing the appropriate resources
(Project Team Manager)
such as in budgeting, personnel and time.
Arrange the change management strategy into the technical side to plan and create one smooth project plan.
5.3
Management Compensation and Ownership
Names and Positions
Monthly Salary
Share of Ownership
Amount of Equity Invested
Mohamad Khir Zahari Bin
RM2000
40%
RM30000
Zaili
RM1500
20%
RM20000
Binti
RM1500
20%
RM15000
Nur Amalina Binti Ahmad
RM1500
20%
RM15000
Rm1500
20%
RM15000
Harip (Executive Manager) Faiz
Shafiq
Bin
(Financial Manager) Nur
Shafiqah
Khairuddin (Marketing Manager)
Taifuddin (Operational Manager) Nurfarahin
Fatiha
Binti
Suhaimi
23
(Project Team Manager)
5.4
Supporting Professional Advisor and Services Supporting Services Required
There are many services that required for our new product which is portable washing machine and in the same time want to increase the competitiveness of SKIF Company. A service that was required is as followed:
Technical Support
Product Repair
Product Returns Management
To control the technical machines where it used in the production product, technical support services needed. There are also need product repair services for repairing the equipment and machines damage. Product returns management services which are specialized in product returns, return consolidation and inspection of returned product. Due to this service it will help the company to recover and return excess goods, providing a better return process to the customers. This also allowed the company to properly dispose and recover our product
24
6.0 FINANCIAL PLAN 1 Product buy prices:-RM150 1 Product Sell prices :- RM 250 Our target in 1 month buy :- 200 unit =RM 30, 000 Our target in 1 month sell :- 200 unit =RM 50,000 Sales and Purchase Projection Sales Projections
Purchase Projections
RM
RM
January
2012
50,000
January
2012
30,000
February
2012
50,000
February
2012
30,000
March
2012
50,000
March
2012
30,000
April
2012
50,000
April
2012
30,000
May
2012
50,000
May
2012
30,000
June
2012
50,000
June
2012
30,000
July
2012
50,000
July
2012
30,000
August
2012
50,000
August
2012
30,000
September
2012
50,000
September
2012
30,000
October
2012
50,000
October
2012
30,000
November
2012
50,000
November
2012
30,000
December
2012
50,000
December
2012
30,000
Total
2012
600,000
Total
2012
360,000
Total
2013
600,000
Total
2013
360,000
Total
2014
600,000
Total
2014
360,000
Purchase Payments
Sales Collections In the month of sales
100%
In the month of purchase
100%
One month after sales
0% 0%
One month after purchase
0% 0%
Two months after sales
Two months after purchase
25
FINANCIAL ESTIMATE Names and Positions
Monthly Salary
Employees
Social
Security
Provident
Fund Organization
(EPF) 12%
(SOCSO) 2%
RM240
RM40
Zaili RM1500
RM180
RM30
Binti RM1500
RM180
RM30
Nur Amalina Binti Ahmad RM1500
RM180
RM30
RM180
RM30
Mohamad Khir Zahari Bin RM2000 Harip (Executive Manager) Faiz
Shafiq
Bin
(Financial Manager) Nur
Shafiqah
Khairuddin (Marketing Manager)
Taifuddin (Operational Manager) Nurfarahin
Fatiha
Binti Rm1500
Suhaimi (Project Team Manager)
26
6.1 START-UP COST A. START-UP COSTS
(Estimated Estimated COST) RM
Economic Life (Years)
Administrative/Organisation Land &building
-
Business fixtures and equipment
5000
2
Office Supplies
10,000
3
Advertising for opening
4000
5
Legal and Professional fees
500
5
3000
5
Lorry
40,000
5
Total
62500
Sales/Marketing Signboard
Operations/Technical
27
6.2 WORKING CAPITAL Pre-Operating & Incorporation
RM
Costs (one-off) Development Cost
-
Business Incorporation
5000
Deposit(rent,utilities,etc)
10,000
Other pre-operating & Incorporation costs Sales & Marketing Costs (Monthly) Delivery expenses
500
Advertising(flyer)
500
Salesman Commission
100
General & Administrative Costs (monthly) Utilities
1000
Salaries, Wages, EPF & SOCSO
9120
Operation & Technical Cots (monthly) Purchase of Raw Material/Goods Carriage Inwards Salaries, Wages, EPF & SOCSO
30000 2052
Other Expenditure (annually) Business registration and
670
Licenses Other expenditure
1000
28
Insurances and Road Tax for
3000
Motor Vehicle Total Pre-Operations & Working
62,942
Capital Expenditure
Annual Increase in Working Capital (if any) Years 2
0%
Years 3
0%
Tax Rates Years 1
25%
Years 2
25%
Years 3
25%
29
6.3 START-UP CAPITAL AND FINANCING Each board member is doing personal loan and provides RM 125,442 for the company at the initial stages as our capital.
Capital Expenditure Land & Building Business Fixtures and Equipment Offices supplies Advertising for opening Legal and professional fees Signboard
Own Contributions Existing F. Cash Assets
Cost
Loan
HirePurchase
5,000
5,000
10,000
10,000
4,000 500 3,000
4,000 500 3,000 -
Loryy
40,000
40,000 -
Working Capital Sales & Marketing Costs (monthly) General & Administrative Costs (monthly) Operations & Technical Costs (monthly) Pre-Operating & Incorporation Costs (one-off) Other Expenditure (annually)
1,100 10,120
10,120
32,052
32,052
15,000
15,000 4,670
4,670
Provision for Contingencies TOTAL
1,100
125,442
75,442
10,000
40,000
30
Proposed Terms of Loan (if required) Interest rate Loan tenure (years)
5% 10
Proposed Terms of Hire-Purchase (if required) Interest rate 5% Tenure (years) 5
31
6.5 INCOME STATEMENT Years
2012
2013
2014
Sales
600,000
600,000
600,000
Less: Cost of Sales (Notes 1 & 2)
360,000
360,000
360,000
Gross Profit
240,000
240,000
240,000
Less: Expenditure Pre-Operating & Incorporation Expenditure
5,000
General & Administrative Expenditure
121,440
121,440
121,440
Sales & Marketing Expenditure
13,200
13,200
13,200
Operations & Technical Expenditure
24,624
24,624
24,624
Other Expenditure
4,670
4,670
4,670
Interest on Hire-Purchase
2,000
2,000
2,000
Interest on Loan
500
460
419
Depreciation of Fixed Assets
15,333
15,333
15,333
Total Expenditure
186,767
181,728
181,686
Net Income Before Tax
53,233
58,272
58,314
Tax
13,308
14,568
14,579
Net Income After Tax
39,925
43,704
43,736
Accumulated Net Income
39,925
83,629
127,364
Note 1 Cost of Sales Opening inventory Add: Total Purchases
0 360,000
360,000
360,000
360,000
360,000
360,000
Carriage Inwards & Duty Less: Ending Inventory Total
32
SUMMARY
Total Sales
2012
Total
Net
Expenditure
Income
186,767
39,925
58,272
43,704
58,314
43,736
600,000 2013 600,000 2014 600,000
33
6.4 Cash Flow Statement
2 MONTHLY 0 CASH 1 FLOW 2 MO NTH
CAS H INFL OW Capi tal (Cas h)
Loan
Pre Op erat ion s
Fe br ua ry
M ar c h
A pr il
M a y
J u n e
J ul y
A ug us t
Sep tem ber
Oc to be r
No ve mb er
De ce mb er
20 12
2013
2014
75, 442
75 ,4 42
0
0
10, 000
10 ,0 00
0
0
Cas h Sale s Colle ction of Acco unts Rec eiva ble TOT AL CAS H REC EIPT CAS H OUT FLO W Preoper ating &
Ja nu ar y
85, 442
15, 000
50, 00 0
50, 00 0
0
0
50, 00 0
50, 00 0
5 0, 0 0 0 0
5 0, 0 0 0 0
5 0, 0 0 0 0
5 0, 0 0 0 0
5 0, 0 0 0 0
5 0, 0 0 0
5 0, 0 0 0
5 0, 0 0 0
5 0, 0 0 0
5 0, 0 0 0
50 ,0 00
50, 000
50 ,0 00
50, 000
50, 000
60 0, 00 0
600,00 0
600,0 00
0
0
0
0
0
0
0
0
50 ,0 00
50, 000
50 ,0 00
50, 000
50, 000
68 5, 44 2
600,00 0
600,0 00
15 ,0 00
34
Incor porat ion Expe nditu re Sale s& Mark eting Expe nditu re Gen eral & Admi nistr ative Expe nditu re Oper ation s& Tech nical Expe nditu re Othe r Expe nditu re Purc hase of Fixe d Asse ts HirePurc hase Rep aym ent:
1,1 00
1,1 00
1, 1 0 0
1, 1 0 0
1, 1 0 0
1, 1 0 0
1, 1 0 0
1, 10 0
1,1 00
1, 10 0
1,1 00
1,1 00
13 ,2 00
13,200
13,20 0
10, 12 0
10, 12 0
1 0, 1 2 0
1 0, 1 2 0
1 0, 1 2 0
1 0, 1 2 0
1 0, 1 2 0
10 ,1 20
10, 120
10 ,1 20
10, 120
10, 120
12 1, 44 0
121,44 0
121,4 40
32, 05 2
32, 05 2
3 2, 0 5 2
3 2, 0 5 2
3 2, 0 5 2
3 2, 0 5 2
3 2, 0 5 2
32 ,0 52
32, 052
32 ,0 52
32, 052
32, 052
38 4, 62 4
384,62 4
384,6 24
4,670
4,670
8,000
8,000
2,000
2,000
4, 67 0
4,6 70
22 ,5 00
22, 500
Princ ipal
66 7
66 7
Inter est
16 7
16 7
6 6 7 1 6 7
6 6 7 1 6 7
6 6 7 1 6 7
6 6 7 1 6 7
6 6 7 1 6 7
66 7
667
66 7
667
667
16 7
167
16 7
167
167
8, 00 0 2, 00 0
Loan Rep
35
aym ent: Princ ipal Inter est Tax Paya ble TOT AL CAS H OUT FLO W CAS H SUR PLU S (DE FICI T) BEG INNI NG CAS H BAL ANC E END ING CAS H BAL ANC E
6 6 4 2
6 6 4 2
6 6 4 2
6 6 4 2
6 6 4 2
0
0
0
0
0
37, 500
48, 88 3
44, 21 3
4 4, 2 1 3
4 4, 2 1 3
4 4, 2 1 3
47, 942
1,1 17
5,7 87
5, 7 8 7
5, 7 8 7
47, 94 2
49, 05 9
5 4, 8 4 5
49, 05 9
54, 84 5
6 0, 6 3 2
47, 942
66
66
42
42
0
66
66
66
66
66
42
42
42
42
42
0
0
0
0
0
13, 308
4 4, 2 1 3
4 4, 2 1 3
44 ,2 13
44, 213
44 ,2 13
44, 213
57, 521
5, 7 8 7
5, 7 8 7
5, 7 8 7
5, 78 7
5,7 87
5, 78 7
5,7 87
6 0, 6 3 2
6 6, 4 1 9
7 2, 2 0 6
7 7, 9 9 2
83 ,7 79
89, 566
95 ,3 53
6 6, 4 1 9
7 2, 2 0 6
7 7, 9 9 2
8 3, 7 7 9
89 ,5 66
95, 353
10 1, 13 9
79 5 50 0 13 ,3 08
835
877
460
419
14,568
14,57 9
58 6, 03 7
549,79 7
549,8 08
(7,5 21)
99 ,4 05
50,203
50,19 2
101 ,13 9
106 ,92 6
0
99,405
149,6 08
106 ,92 6
99, 405
99 ,4 05
149,60 8
199,8 00
36
37
SUMMARY
Total Cash
Total Cash
Ending
Inflows
Outflows
Balance
1
2012
685,442
586,037
99,405
2
2013
600,000
549,797
149,608
3
2014
600,000
549,808
199,800
0
0
0
0
38
39
6.6 BALANCES SHEET 2012
2013
2014
47167
31833
16500
10000
10000
10000
57167
41833
26500
99405
149608
199800
99405
149608
199800
156571
191441
226300
Capital
75442
75442
75442
Accumulated Income
39925
83629
127364
Total
115367
159071
202806
Loan Balance
9205
8370
7494
Hire-purchase
32000
24000
16000
41205
32370
23494
ASSETS Non-Current Assets (Book Values) Land & Building Other Fixed Assets Other Assets Deposit Total Current Assets Inventory Accounts Receivable Cash Balances
TOTAL ASSETS Owner’ Equity
Long-Term Liabilities
Balance Total
40
Current Liabilities Accounts Payble Total Equity &
156571
191441
226300
Liability
41
SUMMARY
Total Assets
Total Liabilities
Total Equity
2012
155571
41205
115367
2013
191441
32370
159071
2014
226300
23494
202806
42
7.0 PROJECT MILESTONE Activities
Deadlines
Brainstorming about product specification
2011-January-15
Deal with the supplier’s product
2011-February-25
Supplier product approved and verified the 2011-March-23 retailer Identify product description
2011-April-01
Make a survey for market
2011-June-08
Search for a competitor
2011-June-25
Choose the medium for marketing
2011-August-31
Preparation for the launch product marketing
2011-Disember-20
Launch market strategy
2012-January-02
Evaluation for the marketing
2012-Disember-29
43
8.0 CONCLUSION In conclusion, Portable Mini Washing Machine is the new hit of portable washing machine in the market as it easy to use, suitable to students, worker, and other.Morever it easy to bring to any where becauze it is so lightly. The product come out with multicolor of magenta,blue , orange and other . SKIF Company has a new product to introduce to the consumers which is the Mini Portable Washing Machine and Dryer .Our company targeting in supply for washing machine. Mini Portable Washing Machine and Dryer is a customer friendly which help in saving space in a room, besides help people to watch their clothes easily anywhere they go. The Mini Portable Washing Machine is the new hit of washing machine to the customer. First of all, our target market will be based on the residence in Shah Alam area. Due to that, in Shah Alam, there are a lots of big universities and college such as Universiti Teknologi MARA (UiTM), Management and Science University (MSU), UNISEL, and many more. Besides, there are a lot of industrial companies such as Toyota, Cadbury, Nestle and Alumimium Company of Malaysia. Thus, companies’ management will also be our major purchasers. We are targeting the students, employee and the families. The product is designing for small room, it is light and easy to bring to anywhere. As for example, for one who wants to go outstation, they can bring this washing machine in order to help wash their clothes. They don’t need to spend their time and money in laundry. Besides, there a lots of students who rent home here, and sometimes, they can’t afford to buy washing machine with high prices, therefore this Mini Portable Washing Machine and Dryer could help them since the price of this washing machine is very cheap and reasonable. All in all, we can say our product in the next-in thing to be bought by any stage of people who want their life easier, save their time and energy, plus help them to thrifty.
44
9.0 APPENDICES
45
