Fast Food Companies
Mission & Vision Analysis Dr. Hesham Abd-Elhamid
Abdullah Mohamed Maan Ahmad Ibrahim El-Shindedy Sarah Abdel Moneim Yassein Rehab Tarek Talaat Engy Ibrahim
Name: Abdullah Mohamed maan
Vision: To be the worldwide leader in sharing delicious taste and creating joyful memories.
Mission: To touch and enhance lives through the joy that is Krispy Kreme. Components Customer Product & services Market Philosophy Self-concept Public image Gross & profitability Technology Employees
Mission Analysis
N/A N/A N/A Touch and enhance lives & joy Joy that is Krispy Kreme Touch & enhance lives N/A N/A N/A
Managerial comment: Krispy Kreme’s mission is not clearly quantifiable. The vision is not appropriate for their competitive environment with their industry of special eateries. It also does not say where the future is within their company. Krispy Kerme’s mission is very poor regarding customer, product & services, market, profitability, technology, and employees.
Name: Sarah Abdel Moneim Yassein
Vision: Be the # 1 Quick service restaurant (QSR) franchises in the world, while delivering fresh delicious sandwiches and an exceptional experience.
Mission: Delight every customer so they want to tell their friends – with great value through fresh, delicious, made – to order sandwiches, and an experience. Components Customer Product & services Market Philosophy Self-concept Public image Gross & profitability Technology Employees
Mission Analysis
Every customer Fresh, delicious made – to order sandwiches. N/A With great value through fresh, delicious made – to order sandwiches. Fresh, delicious made – to order sandwiches. N/A N/A N/A N/A
Managerial comment: This company didn't mention the geographical location and where does it compete, also it hasn't responsive to social community and environmental and concerns its mission statement, it didn't mention the gross profitability, technology and employees.
Name: Ahmed el shindidy
Vision: Our passion, as a restaurant company, is to put a YUM on people's faces around the world, satisfying customer sever time they eat our food and doing it better than any other restaurant company.
Vision : To sell food in a fast, friendly environment that appeals to pride conscious, health minded customers
KFC is focusing on customer satisfaction and product quality and it is the part of Yum! Brands in 1977. KFC values organizational profitability and improve shareholder value in year after year. KFC’s mission consists of quick service, quality product and clean atmosphere.
Mission: Our passion, as a restaurant company, is to put a YUM on people’s faces around the world, SATISFYING CUSTOMERS every time they eat our food and DOING IT BETTER than any other restaurant company. The UNIQUE EATING EXPERIENCE at each of our restaurants MAKE OUR CUSTOMER SMILE and inspire their loyalty for lift. Toward that end, our associates around the world are trained to be CUSTOMER MANIACS. To sell food in a fast, friendly environment that appeals to pride conscious, health minded consumers (www.KFC.com) KEY SUCCESS FACTORS -Quality -Service -Cleanliness satisfying the customers’ needs.
Recognition: we find reasons to celebrate the achievements of others and have fun doing it,” is right up there with “Customer Focus” and “Belief in People.”
Components Customer
Mission Analysis SATISFYING CUSTOMERS
Product & services Market Philosophy Self-concept Public image Gross & profitability Technology Employees
N/A around the world
N/A Belief in People N/A N/A N/A People
Managerial comment: It is poor mission statement because it is only focus on customer and people.
Name: Engy Ibrahim
Vision: "To be the best quick service restaurant experience". Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.
Mission: “to be our customer's first choice, when it comes to, top quality products, outstanding service / cleanness and great value for money” Components Customer Product & services Market
Mission Analysis
Customer’s first Top quality products and outstanding service N/A
Philosophy Self-concept Public image Gross & profitability Technology Employees
N/A N/A N/A Great value for money N/A N/A
Managerial comment: Mission is statement is focus on customer and product service to get gross and profitability only and for famous chain like McDonald’s they have to focus in their mission on public image to reflect their responsibility for the public society especially it make sense to their consumers.
Name: rehab tarek talaat
Vision: ”Exceptional people, all with a shared goal: to be the best pizza delivery company in the world. That's Domino's Pizza's vision.”
Mission: Our culture is best summed up in a chant that sung in our stores “ sell more pizza have more fun” Our priorities: -
Recruit, recognize and retain the best people
-
Deliver constantly high quality food on time
-
Take great care of our customers
-
Innovate in ways that matter to our team members and customers
-
Insure high image standards at our stores
-
Treat others how we’d like to be treated
-
Take time out to enjoy ourselves
Components Customer Product & services Market Philosophy
Self-concept Public image Gross & profitability Technology Employees
Mission Analysis
Take great care of our customers High quality food N/A Treat others how we’d like to be treated Take time out to enjoy ourselves Deliver constantly high quality food on time N/A N/A Innovate in ways that matter to our team members and customers Recruit, recognize and retain the best people
Managerial comment: “The statement didn’t mention the locations or its geographic markets and also they don’t care for their public image although it is all over the world chain and you can’t tell their target to just survive in the market or expand and grow”
