Cebu Pacific Air Our Mission Cebu Pacific Brings people together through an affordable, reliable mode of travel —a fun-filled experience that's delivered with a true heart and soul for service. We enhance the quality of life of the communities we serve and are an active partner in the nation's progress.
Our Vision Cebu Pacific is internationally renowned as the most successful low-cost carrier in the Asia-Pacific region. We take pride in being the b est domestic airline and the Filipino travelers' first choice. We are reputed for our unparalleled genuine, warm and caring service. We are recognized for our innovation and commitment to excellence, and we are the industry and academe benchmark for success. We are an employer of choice, providing many opportunities for professional and personal growth in a learning, egalitarian and non-bureaucratic workplace. Our people are goal-oriented team players, empowered and disciplined, with a big sense of integrity, enthusiastically spreading the culture of fun throughout the world. Our equipment, facilities and systems enable us to ensure c onsistent highly efficient levels of operation. We have a deep sense of family extending beyond the airline, encompassing the communities we serve and the family we love.
CRITERIA
Present?
Inclusive Statement
1. Customers
Yes
2. Product / Services
Yes
3. Market
Yes
4. Technology
Yes
5. Philosophy
Yes
6. Concern for survival, growth, and profitability
Yes
7. Concern for self-concept / self-image 8. Concern for public image
Yes
Cebu Pacific Brings people together through an affordable, reliable mode of travel —a fun-filled experience that's delivered with a true heart and soul f or service. We are reputed for our unparalleled genuine, warm and ca ring service. We take pride in being the best domestic airline and the Filipino travelers' first choice. Our equipment, facilities and systems enable us to ensure consistent highly efficient levels of operation. We have a deep sense of family extending beyond the airline, encompassing the communities we serve and the family we love. We are recognized for our innovation and commitment to excellence, and we are the industry and academe benchmark for success. Cebu Pacific is internationally renowned as the most successful low-cost carrier in the Asia-Pacifi c region.
9. Concern for employees
Yes
Yes
We enhance the quality of life of the communities we serve and are an active partner in the nation's progress. We are an employer of choice, providing many opportunities for professional and personal growth in a learning, egalitarian and non-bureaucratic workplace.
Globe Telecom MISSION: Transform the lives of people, businesses and communities through innovative solutions. VISION: Happiest customers and employees.
1. 2. 3. 4.
CRITERIA Customers Product / Services Market Technology
5. Philosophy 6. Concern for survival, growth, and profitability 7. Concern for self-concept / self-image 8. Concern for public image 9. Concern for employees
Present? Yes No No Yes No No
Inclusive Statement Happiest customers and employees. None None Transform the lives of people, businesses and communities through innovative solutions. None None
No
None
No
None
Yes
Happiest customers and employees.
Pepsi Cola Products Philippines VISION STATEMENT Be the premier Food & Beverage Company in the Philippines MISSION STATEMENT We will continue to market a portfolio of international and home-grown branded quality products at prices that provide good value to our consumers in key Food & Beverage cate gory. We are committed to expand the business and provide healthy financial returns to our shareholders, opportunities for growth and enrichment to our em ployees, business partners and the communities where we operate. CRITERIA 1. Customers
Present? Yes
2. Product / Services
Yes
3. 4. 5. 6.
No No No Yes
Market Technology Philosophy Concern for survival, growth, and profitability
7. Concern for self-concept / self-image 8. Concern for public image
Yes
9. Concern for employees
Yes
Yes
Inclusive Statement We will continue to market a portfolio of international and home-grown branded quality products at prices that provide good value to our consumers in k ey Food & Beverage category. We will continue to market a portfolio of international and home-grown branded quality products at prices that provide good value to our consumers in key Food & Beverage category. None None None We are committed to expand the business and provide healthy financial returns to our shareholders, opportunities for growth and enrichment to our employees, business partners and the communities where we operate. Be the premier Food & Beverage Company in the Philippines We are committed to expand the business and provide healthy financial returns to our shareholders, opportunities for growth and enrichment to our employees, business partners and the communities where we operate. We are committed to expand the business and provide healthy financial returns to our shareholders, opportunities for growth and enrichment to our employees, business partners and the communities where we operate.
