VIETTEL & MOBILE MARKETING SERVICES
Viettel’s advantages on mobile marketing? ! Total
Viettel subs: 70 mil. ! In average a sub has 6 calls per day ! Total call daily on Viettel: 420 mil calls ! In average a sub has 8 SMS per day ! Total message daily on Viettel: 560 mil SMS
40 Mil FEATURE PHONE
30 Mil. SMARTPHONE (24 Mil. Data Sub.)
4 Mil. TABLET
Viettel’s advantages on mobile marketing? ! Total
mobile internet sub: 24 million subs
! Smartphone
user: 30 million users
Th! m"nh c#a Viettel trong qu$ng cáo trên di %&ng? Content Sevices Subcriber: more than 35 Million. !Subcriber
use
mobile for information (mobile internet, SMS, MMS): 20M.
!Ring
back tone Subs: 20 M
!
!Mobile TV
Subs: 2M.
!
Mobile Music Subs: 3M
Daily Info Express Subcriber: 5M. (receive flash SMS on Mobile, after 10 second Flash SMS disaprear - if not click)
Viettel’s advantages on mobile marketing? !Database
to analyze user behaviour: Visual, real, exact to each user.
!Exact
Location
!Exact
Device
! Ages !
Gender ! Income ! Relationship ! Interest ! Behavior
Exact Target Audience
Never before have marketers had a tool as powerful as mobile to ascertain their customers’ behavior. Never before have company had the systems as powerful as Telecom to analyze target audience exactly
Viettel’s advantages on mobile marketing?
Consumption/ Devices
Location Base/ Gender/ Aged
Social Relationship (Callout, callin, SMS)
TARGET CUSTOMERS
Viettel Advertising Platform !Advertising
method: Diversed, flexible, suitable to advertiser and
audiences
SMS, MMS, FlashSMS on Broadcast cell
Call Base Advertising Ringback tone, Music, Video, Film…
Banner Top up Free Data for special wapsite
Only on Viettel Platform – Only by Viettel Telecom
Viettel Advertising Platform – Text Base (SMS)
!
Text base: Location SMS (Flash SMS, Inbox SMS), Advertising SMS, Customer Care SMS
Viettel Advertising Platform – Text Base (Brandname SMS)
SMS Brandname: Replace normal sender number by Brand name of Companies, Brands, Associations,... Customers of SMS Brandname service can: + Send SMS to inform to employers of a company, send SMS for customer care purpose (to Viettel users and other networks’ users according to subscriber list of the company/organization). + Broadcast advertising SMS (to Viettel users and other networks’ users according to subscriber list of the company/organization OR Viettel supports to choose suitable database match with campaign’s customer target)
Viettel Advertising Platform – Text Base (Flash SMS)
Flash SMS: Text displayed on mobile phone screen at free mode (not in use), customer can read or decline to read. The text will automatically disappear after about 30 seconds. Customers using Flash SMS can perform: + Broadcast advertising message to Viettel user according to location, to suitable customer target. + Interactive survey customer via direct broadcast information and record reaction from customers
Viettel Advertising Platform – Text Base (Multimedia SMS)
Advertising via MMS: Advertising via MMS with image & sound or trailer clip included to Viettel users. Applicable to single MMS ad or Viettel user can subscribe to the service to receive new content every day/week/month.
Viettel Advertising Platform – Text Base (Multimedia SMS)
Advertising via MMS
Advertising via Mobile Magazine
Normal rate: - Single ad: 800!/MMS (800 characters, can include image & sound) - Subscription ad: 2.000!/sub/month (each subscriber will receive maximum 1 SMS/week)
Viettel Advertising Platform – Content Base (Ringback tone) - 20 million subcribers - More than 500 thousand songs - 200 thousand songs downloaded per day
Advertising via Ringbacktone (viral Marketing via Call): when user A download a Ringback tone, everyone (include subs of the other Telecom) can listen this Ringback tone. Marketer cans make a Ring back tone as a brand’s song or voice message (40-60 second).
Viettel Advertising Platform – Content Base (Music, VOD, Game…)
Advertising via Content Services: sending marketing content on mobile content service. Marketers can reach Viettel subs, when users watching mobiTV, listening music, playing game or surfing web/wap for information ( for free). Viettel pay for user when they watch, read, click, listen… a marketing messages
Viettel Advertising Platform – Mobile Internet Base
Advertising via Mobile Internet: - Free data for special wapsite to Viettel subs - Redirect wrong wapsite address to sponsor ’s wapsite - Banner, Top up for only target audience (not for all)
Viettel Advertising Platform – Call Base
IT’S ME is
service to install and display Avatars for normal call including out-going and incoming call. Avatars are emoticons (gif image with interaction), messages (text), ring back tones,...
Viettel Advertising Platform – Call Base
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going and incoming call
WE ARE VIETTEL TELECOM
As the Viet Nam’s largest mobile network service provider, we have big data. Subscribers, data mining systems, advertising platforms… and we are ready for any request, any plan, anything you creative for marketing on mobile.
