Upto 1000 Solved MCQs of MKT501 Marketing Management Www.vustudents

Upto 1000 Solved MCQs of MKT501 Question # 1 of 15 ( Start time: 04:55:23 AM ) Total Marks: 1 Which of the following is included in task environment? Select correct option: Economy Technology Media Promotion Question # 2 of 15 ( Start time: 04:56:56 AM ) Total Marks: 1 Tight cost control is associated with which of the following strategy? Select correct option: Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy Question # 3 of 15 ( Start time: 04:57:57 AM ) Total Marks: 1 Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market seg ment. Select correct option: Followers Challengers Leaders Nichers Question # 4 of 15 ( Start time: 04:58:46 AM ) Total Marks: 1 Financial summary of a marketing plan includes all EXCEPT: Select correct option: Pro-forma income statement Month-by-month agenda Breakeven analysis Assumptions Question # 5 of 15 ( Start time: 04:59:40 AM ) Total Marks: 1 The loyalty marketing focuses on establishing long term relationship between: Select correct option: Company and retailer

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Upto 1000 Solved MCQs of MKT501 Retailer and customer Retailer and consumer Company and customer Question # 6 of 15 ( Start time: 05:00:23 AM ) Total Marks: 1 Which of the following are called value maximizers? Select correct option: Sellers Customers Marketers Manufacturers Question # 7 of 15 ( Start time: 05:01:20 AM ) Total Marks: 1 Which of the following aggressive strategy is without direction? Select correct option: Reactor Analyzer Defender Prospector

Question # 8 of 15 ( Start time: 05:01:59 AM ) Total Marks: 1 The _____ is the central ce ntral instrument for directing and coordinating the marketing effort. Select correct option: Business plan Production plan Market plan Selling plan Question # 9 of 15 ( Start time: 05:02:31 AM ) Total Marks: 1 Which of the following can be used to improve the customer’s viewpoint abou t firm’s products and services? Select correct option: Experiential innovation Customer interface Experiential world of customers Building experiential platform

Question # 10 of 15 ( Start time: 05:03:56 AM ) Total Marks: 1 Which of the following is NOT a part pa rt of financial summary? Select correct option: Financial requirements Pro-forma income statement Margin analysis Break-even analysis


Upto 1000 Solved MCQs of MKT501 Retailer and customer Retailer and consumer Company and customer Question # 6 of 15 ( Start time: 05:00:23 AM ) Total Marks: 1 Which of the following are called value maximizers? Select correct option: Sellers Customers Marketers Manufacturers Question # 7 of 15 ( Start time: 05:01:20 AM ) Total Marks: 1 Which of the following aggressive strategy is without direction? Select correct option: Reactor Analyzer Defender Prospector

Question # 8 of 15 ( Start time: 05:01:59 AM ) Total Marks: 1 The _____ is the central ce ntral instrument for directing and coordinating the marketing effort. Select correct option: Business plan Production plan Market plan Selling plan Question # 9 of 15 ( Start time: 05:02:31 AM ) Total Marks: 1 Which of the following can be used to improve the customer’s viewpoint abou t firm’s products and services? Select correct option: Experiential innovation Customer interface Experiential world of customers Building experiential platform

Question # 10 of 15 ( Start time: 05:03:56 AM ) Total Marks: 1 Which of the following is NOT a part pa rt of financial summary? Select correct option: Financial requirements Pro-forma income statement Margin analysis Break-even analysis


Upto 1000 Solved MCQs of MKT501 Question # 11 of 15 ( Start time: 05:04:51 AM ) Total Marks: 1 Which of the following is Not a component c omponent of a marketing plan? Select correct option: Marketing advantages Environmental analysis Executive summary Marketing implementation

Question # 12 of 15 ( Start time: 05:05:42 AM ) Total Marks: 1 Which of the following market dominance strategy involves less risk of competitive attacks? Select correct option: Challengers Leaders Followers Nichers Question # 13 of 15 ( Start time: 05:06:45 AM ) Total Marks: 1 Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option: Financial summary Executive summary Situation analysis Appendix Question # 14 of 15 ( Start time: 05:07:00 AM ) Total Marks: 1 Which of the following is NOT included in product decisions? Select correct option: Styling Brand name Warehousing Packaging Question # 15 of 15 ( Start time: 05:07:51 AM ) Total Marks: 1 Insurance service would BEST be described as which kind of a product? Select correct option: Convenience Unsought Specialty Durable


Upto 1000 Solved MCQs of MKT501 Which of the following is also known as problem child? Select correct option: Dogs Questions marks Cash cows Stars Advertising slogans are often proved to be the most effective means of _____________ to one or more aspects of a product or products. Select correct option: Drawing attention Marketing communication Publicity Sales promotion Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? Select correct option: Introduction Growth Maturity Decline Which of the following is usually the target of a market challenger? Select correct option: Market nicher Market leader Market follower Market segment Which of the following gives the exact exac t position of a company’s product with respect to market? Select correct option: Market analysis Consumer analysis Macro analysis Micro analysis Which of the following is NOT a media of advertising? Select correct option: Direct selling Newspaper Radio Television While considering the place for a product which of the following is important for customer. Select correct option: Communication


Upto 1000 Solved MCQs of MKT501 Convenience cost

Which of the following is NOT an external source of idea generation? Select correct option: Top management Competitors Suppliers Customers When any customer does not fully likes the product or talks in favor of the product, it is known as: Select correct option: Bad – mouth Word of mouth Bad impression Unfavorable products Which of the following is NOT a part of marketing communication mix? Select correct option: Telemarketing Public relations Sales promotion Advertising Which of the following are called value maximizers? Select correct option: Sellers Customers Marketers Manufacturers Which of the following explains the description of the product? Select correct option: Brand Container Labeling Packaging A company is charging different prices to the customers based on the location. It is known as: Select correct option: First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination Charging more for a soft drink in a vending machine than in a supermarket is known as: Select correct option: Cost-oriented pricing


Upto 1000 Solved MCQs of MKT501 Price differentiation Penetration pricing Price discrimination

Which of the following stage in the PLC is characterized by rapid market acceptance, increasing sales, and increasing profits? Select correct option: Introduction Growth Maturity Decline The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called: Select correct option: Industrial products Specialty products Unsought products Shopping products Retailers are considered under which of the following environment? Select correct option: Broad Weak Task Competitive Which of the following is the task of selecting an overall company strategy for long-run survival and growth? Select correct option: Mid-term planning Short-term planning Annual market planning Strategic market planning

The purchase of which of the following items is least likely to be affected by demographic factors? Select correct option: Car Furniture Computer Sugar In BCG matrix, products with low market share a nd low market growth are referred to as: Select correct option: Dogs Question marks Cash cows


Upto 1000 Solved MCQs of MKT501 Stars Which of the following is NOT a function performed by a public relations department? Select correct option: Public regulations Public affairs Lobbying Product publicity Which of the following is TRUE statement? Select correct option: Selling and marketing are interchangeable Marketing is a narrow concept Selling is a part of marketing Marketing is a part of selling Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following element of promotional mix? Select correct option: Personal selling Sales promotion Direct mail Advertising The loyalty marketing focuses on establishing long term relationship between: Select correct option: Company and retailer Retailer and customer Retailer and consumer Company and customer The price of an executive is: Select correct option: Premium Cost Salary Wage Advertising is used by which of the following? Select correct option: Business firms Nonprofit organizations Professionals All of the given options

Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option: Financial summary


Upto 1000 Solved MCQs of MKT501 Executive summary Situation analysis Appendix Which of the following is Not a component of a marketing plan? Select correct option: Marketing advantages Environmental analysis Executive summary Marketing implementation Which of the following is a type of price discrimination in which price varies according to quantity sold? Select correct option: Forth degree price discrimination Third degree price discrimination Second degree price discrimination First degree price discrimination Which of the following type of price discrimination can b e seen in any market where excess capacity needs to be eliminated? Select correct option: First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination career in sales may offers: Select correct option: Opportunity for advancement High earnings Personal satisfaction All of the given options Which of the following marketing channel will be best for selling High Tec products? Select correct option: Retailer Mail order Selling direct Wholesaler Which of the following emphasizes on profit margins rather than revenue? Select correct option: Market leader Market challenger Market nicher Market follower A secondary-use package can best be defined as which of the following? Select correct option:


Upto 1000 Solved MCQs of MKT501 Can be used as a promotional tool Can be reused for purposes other than its initial use Facilitates transportation, storage, and handling for middlemen Is recyclable and environmentally safe In BCG matrix, products with high market share and high market growth are referred to as: Select correct option: Dogs Question marks Cash cows Stars Billboards are example of which of the following advertising media? Select correct option: Television Radio Newspaper Outdoor Which of the following statement is TRUE about publicity? Select correct option: Publicity is a tool of direct selling Publicity is a tool of public relations Publicity is a tool of sales promotion Publicity is a tool of advertising Which of the following is NOT included in product decisions? Select correct option: Styling Brand name Warehousing Packaging What is an outcome of communication and co-operation between sales personnel? Select correct option: Successful selling Successful team selling More market growth More productivity All are the performance measure for tracking the productivity of sales person EXCEPT: Select correct option: Margin by product category Revenue per territory Margin and revenue per product Revenue per sales person Which of the following is NOT an example of variable cost? Select correct option:


Upto 1000 Solved MCQs of MKT501 Rent of factory Raw material Power Transport

In the _____, the firm faces a trade-off between high market share and high current profit. Select correct option: Introduction stage Growth stage Maturity stage Decline stage For which of the following price wars are good in the short run? Select correct option: Retailers Competitors Customers Companies Which of the following can be used to improve the customer’s viewpoint about firm’s products and services? Select correct option: Experiential innovation Customer interface Experiential world of customers Building experiential platform Why companies are moving towards marketing public relations? Select correct option: To support production, promotion and image To promote and support product promotion To support corporate image and product To support product promotion and selling Cash cows are SBU's that typically generate: Select correct option: Large amounts of cash A lot of competition Large awareness levels but few sales Problems for product managers Cost that vary directly with the level of production are referred to as _____. Select correct option: Fixed cost Unit cost Total cost Variable cost


Upto 1000 Solved MCQs of MKT501 The best alternating to a new agreement The best alternative to a negotiated agreement Which of the following relating to price is considered as a key element in the marketing mix? Select correct option: The size of the sales force The speed of an exchange Quality and cost controls The generation of total revenue Which of the following is NOT a force in the macro environment? Select correct option: Cultural Political Economic Supplier Which of the following is the sale of consumer products or services in a face to face manner away from a fixed retail location? Select correct option: Industrial selling Indirect selling Direct selling Business to business selling Which type of media has an advantage of “mass coverage” for promotions? Select correct option: Television Radio Newspaper Direct mail Price is the only element in the marketing mix that produces: Select correct option: Fixed cost Expense Variable cost Revenue Which of the following is the basic role of promotion? Select correct option: Interpretation Communication Manipulation Information

All of the following are the examples of controllable factorsEXCEPT: Select correct option:


Upto 1000 Solved MCQs of MKT501 Line of business Corporate culture Overall objectives of organizations Competition in the market Which of the following is NOT a type of vertical integration? Select correct option: Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration All of the following are the advantages of IMC EXCEPT: Select correct option: Company will have a success factor Money will be less spent Results will be achieved easily Lack of consistency in the message of company The highest degree of share of mind is known as: Select correct option: Mind response Mind awareness Top of mind Mind share Which of the following sets floor for the price that c ompany can charge for its product? Select correct option: Product Premium Promotion Cost Identify the type of packaging for ice creams. Select correct option: Primary packaging Secondary packaging Transport packaging Decorative packaging In the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage? Select correct option: Interest Trial Awareness Evaluation Which of the following is an example of indirect selling? Select correct option:


Upto 1000 Solved MCQs of MKT501 B2B selling Door-to-door selling Face-to-face selling Telemarketing An event designed to attract the public's attention to the promoters is known a s: Select correct option: Press release Public relation Publicity stunt Publicity In which of the following the manager attempts to maintain the same margin regardless of changes in cost? Select correct option: Stabilization of margin Increasing the margin Decreasing the cost Increasing the cost Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, “What is the buyer really buying?” Select correct option: Augmented product Actual product Core benefit Specialty product Which of the following can be used to build up long-term image for a product? Select correct option: Free samples Advertising Coupons Price packs Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market? Select correct option: Marketing mix Promotion mix Offering mix Product mix Which of the following is a controllable factor for marketers? Select correct option: Competition Technology Corporate culture Economy


Upto 1000 Solved MCQs of MKT501 Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option: Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports Which of the following is a major determinant of demand for the product in the market? Select correct option: Planning Promotion Price Place What is the mutual activity of negotiation and decision making? Select correct option: Compromise seeking Common objective Conflict between parties Presence of influence Which of the following is also called an Export market? Select correct option: Consumer market Business market Global market Government market Which pricing strategy involves a company fixing a low price that high-cost competitors cannot match? Select correct option: Skimming Psychological Cost-orientated Penetration The _____ is the central instrument for directing and coordinating the marketing effort. Select correct option: Business plan Production plan Market plan Selling plan Identify the strategy that deals with the rate of new produ ct development. Select correct option: Vertical integration Horizontal integration Innovation strategy


Upto 1000 Solved MCQs of MKT501 Aggressiveness strategy Which of the following aggressive strategy is without direction? Select correct option: Reactor Analyzer Defender Prospector Which of the following is NOT a part of consumer adoption process? Select correct option: Convenience Trail Evaluation Interest Which of the following offers an incentive to buy a product? Select correct option: Direct mail Public relations Sales promotion Advertising ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. Select correct option: Place Price Promotion Product Which of the following is a strategy of using a successful brand name to launch a new or modified product in a new category? Select correct option: Line extension Co- branding Brand extension Multibranding How TV commercials can catch the attention of customers? Select correct option: Catchy jingles Humor Catch-phrases All of the given options

In which of the following company specifically creates a brand to counter a competitive threat?


Upto 1000 Solved MCQs of MKT501 Select correct option: Fighting brand Co-brand Family brand Individual brand Identify which one of the following is a cash cow. Select correct option: A product with high growth and high market share A product with low growth and high market share A product with low growth and low market share A product with high growth and low market share Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? Select correct option: Internet Electronic media Mass media Publicity A shopkeeper is offering 5% discount to senior citizens. The shopkeeper is using which of the following: Select correct option: Forth degree discrimination Third degree discrimination Second degree discrimination First degree discrimination

The label on a soft drink can read "cool and refreshing." For what reason are these words used? Select correct option: To encourage multiple purchases To provide information To promote the product To satisfy legal requirements Which of the following is a reduced price marked on the label or package by producer? Select correct option: Coupon Price-pack deal Sample Cents-off deal

Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following element of promotional mix? Select correct option: Personal selling


Upto 1000 Solved MCQs of MKT501 Sales promotion Direct mail Advertising

The first television commercial aired in: Select correct option: 1951 1941 1931 1921 Identify the commercialization decision which involves decisions regarding launch of product in single or multiple localities? Select correct option: Why to launch the product? How to launch the product? Where to launch the product? When to launch the product? Which of the following channel is used for standardized items? Select correct option: Selling direct Mail order Retailer Wholesaler The price of which of the following is lower than the cost and is used to drag customers into a store. Select correct option: Premium product Discounted product On-sale item Loss leader Which of the following is considered as dead end of distribution? Select correct option: Promotion Warehousing Wholesaling Retailing What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000? Select correct option: 50 100 150 200 Buying and selling of mass consumer goods and services comes under which of the following markets?


Upto 1000 Solved MCQs of MKT501 Select correct option: Business markets Global markets Consumer markets Government markets 1) Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? a) Mass media b) Print media c) Electronic media d) Internet 2) Which of the following is NOT the purpose of mass media? a) Advocacy b) Journalism c) Broadcasting d) Entertainment 3) Which type of media has an advantage of “mass coverage” for promotions? a) Newspaper b) Radio c) Television d) Outdoor advertising 4) Which of the following is NOT used for commercial advertising? a) Wall paintings b) Billboards c) Bus stop benches d) Word of mouth 5) For what purpose advertising slogans are used? a) Drawing attention b) Marketing communication c) Sales promotion d) Publicity 6) In which type of commercial, information is conveyed through television? a) Broadcasting b) Information c) Telecasting d) Billboard 7) Which of the following is a NOT type of sales? a) Direct sales b) Aggressive sales c) Consultative sales d) Complex sales 8) Who is much more knowledgeable about their product or service than the


Upto 1000 Solved MCQs of MKT501 prospect? a) Sales person b) Manager c) Customer d) Whole seller 9) Which of the following is NOT the tactics of negotiation? a) Presenting demands b) Setting pre-conditions c) Declining to speak first d) Presenting product 10) What is the other term used for negotiation? a) Loss-win b) Win-win c) Win-loss d) Loss-loss 11) How marketing manager can develop strategies for each product using information from sales force management system? a) Using communication mix variables b) Using marketing mix variables c) Using product mix variables d) Using promotion mix variables 12) How an increased productivity create competitive advantage? a) It reduces cost b) It increases retailers c) It increases competitors d) It reduces growth 13) What is an outcome of communication and co-operation between sales personnel? a) More productivity b) Successful selling c) More market growth d) Successful team selling 14) Identify the type of promotion in which companies use celebrities for promotion. a) Personal selling b) Sales promotion c) Publicity d) Public relation 15) Companies are using public relation to support the sales: a) In short run only b) In long run only c) In short and long run d) None of the given options


Upto 1000 Solved MCQs of MKT501 16) Which of the following is the combination of institutions through which a seller markets products to the user? a) Retailer b) Wholesaler c) Distribution channel d) Logistics organization 17) Which of the following is readymade business transferred from one place to other? a) Whole selling b) Retailing c) Franchising d) Direct selling 18) What will be the length of distribution channel for perishable goods? a) Short b) Long c) Medium d) None of the given options 19) What is the intention of vertical marketing for retailers and wholesalers? a) Reduce cost b) Reduce channels c) Reduce control d) Increase control 20)A vertical marketing system in which independent firms at different levels of production and distribution join together through contracts to obtain more economies or sales impact than they could achieve alone is referred as: a) Corporate VMS b) Conventional VMS c) Administered VMS d) Contractual VMS Question # 1 of 20 ( Start time: 02:42:31 AM ) Total Marks: 1 The _____ is the central instrument for directing and coordinating the marketing effort. Select correct option: Business plan Production plan Market plan Selling plan Question # 2 of 20 ( Start time: 02:42:57 AM ) Total Marks: 1 Which of the following type of price discrimination can b e seen in any market where excess capacity needs to be eliminated? Select correct option: • • • •

•

First degree discrimination


Upto 1000 Solved MCQs of MKT501 • • •

Second degree discrimination Third degree discrimination Forth degree discrimination

Question # 4 of 20 ( Start time: 02:44:53 AM ) Total Marks: 1 Which of the following is NOT an example of variable cost? Select correct option: Rent of factory Raw material Power Transport • • • •

Question # 5 of 20 ( Start time: 02:45:14 AM ) Total Marks: 1 Which of the following offers an incentive to buy a product? Select correct option: Direct mail Public relations Sales promotion Advertising • •

•

Question # 6 of 20 ( Start time: 02:45:35 AM ) Total Marks: 1 Warehousing facility to channel members is an example of: Select correct option: Seasonal discount Trade discount Quantity discount Cash discount • • • •

Question # 7 of 20 ( Start time: 02:46:09 AM ) Total Marks: 1 Aggressive selling is a characteristic of which of the following concept of marketing? Select correct option: Production concept Marketing concept Selling concept Product concept Question # 8 of 20 ( Start time: 02:46:29 AM ) Total Marks: 1 Which of the following tells about the details of the plan? Select correct option: Title page Market analysis Marketing strategy Executive summary • • • •

• • • •

Question # 9 of 20 ( Start time: 02:46:44 AM ) Total Marks: 1 In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? Select correct option:


Upto 1000 Solved MCQs of MKT501 • • • •

Product Pricing Promotion Distribution

Question # 10 of 20 ( Start time: 02:47:08 AM ) Total Marks: 1 Which of the following is the first step in the new product development process? Select correct option Idea generation Idea development Idea screening Idea testing • • • •

Question # 11 of 20 ( Start time: 02:47:26 AM ) Total Marks: 1 Which of the following is a type of price discrimination in which price varies according to quantity sold? Select correct option: Forth degree price discrimination Third degree price discrimination Second degree price discrimination First degree price discrimination • • • •

Question # 12 of 20 ( Start time: 02:47:45 AM ) Total Marks: 1 A company is charging different prices to the customers based on the location. It is known as: Select correct option: • • • •

First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination

Question # 13 of 20 ( Start time: 02:48:08 AM ) Total Marks: 1 Which of the following is also known as problem child? Select correct option: Dogs Questions marks Cash cows Stars • • • •

Question # 14 of 20 ( Start time: 02:48:32 AM ) Total Marks: 1 Which of the following relating to price is considered as a key element in the marketing mix? Select correct option: The size of the sales force The speed of an exchange Quality and cost controls (Doud) The generation of total revenue • • • •


Upto 1000 Solved MCQs of MKT501 Question # 15 of 20 ( Start time: 02:49:02 AM ) Total Marks: 1 Which of the following is an advantage of sales promotion? Select correct option: Increase sales in long run Decreases consumer traffic Create awareness about product Increase sales in short term • • • •

Question # 16 of 20 ( Start time: 02:49:26 AM ) Total Marks: 1 Which of the following is NOT a sales promotion technique? Select correct option: Coupons Telephone surveys Samples Contests • • • •

Question # 17 of 20 ( Start time: 02:49:47 AM ) Total Marks: 1 The consumer’s estimate of the product’s overall capacity to satisfy his or her ne eds is called: Select correct option: • • • •

Product Cost Product Value Product need Product Satisfaction

Question # 18 of 20 ( Start time: 02:50:10 AM ) IMC stands for what? Select correct option: • • • •

Total Marks: 1

Internal marketing communication Integrated marketing communication Integrated managing company Internal marketing communit

Question # 19 of 20 ( Start time: 02:50:47 AM ) Total Marks: 1 The loyalty marketing focuses on establishing long term relationship between: Select correct option: • • • •

Company and retailer Retailer and customer Retailer and consumer Company and customer

Question # 20 of 20 ( Start time: 02:51:06 AM ) Total Marks: 1 Idea-reducing stage of new product development process is called: Select correct option:



Concept development Product concept Idea screening Idea generation

Question # 1 of 20 ( Start time: 02:53:21 AM ) Total Marks: 1 Which of the following is NOT a purpose of discounts? Select correct option: • • • •

Increase long term sales Reward valuable customers Move out-of-date stock Increase short-term sales

Question # 2 of 20 ( Start time: 02:53:48 AM ) Total Marks: 1 Which of the following mode of selling is best for Encyclopedia? Select correct option: • • • •

Electronic sales Complex sales Direct sales Indirect sales

Question # 3 of 20 ( Start time: 02:54:10 AM ) Total Marks: 1 In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? Select correct option: • • • •

Product Pricing Promotion Distribution

Question # 4 of 20 ( Start time: 02:54:26 AM ) Total Marks: 1 The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called: Select correct option: • • • •

Industrial products Specialty products Unsought products Shopping products

Question # 5 of 20 ( Start time: 02:54:53 AM ) Total Marks: 1 Which of the following takes place at retailer’s end? Select correct option:



Promotion Placing Pricing Exchange

Question # 6 of 20 ( Start time: 02:55:16 AM ) Total Marks: 1 Which of the following are called value maximizers? Select correct option: Sellers Customers Marketers Manufacturers • • • •

Question # 7 of 20 ( Start time: 02:55:39 AM ) Total Marks: 1 Which of the following is an advantage of sales promotion? Select correct option: • • • •

Increase sales in long run Decreases consumer traffic Create awareness about product Increase sales in short term

Question # 8 of 20 ( Start time: 02:55:57 AM ) Total Marks: 1 Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following e lement of promotional mix? Select correct option: • • • •

Personal selling Sales promotion Direct mail Advertising

Question # 9 of 20 ( Start time: 02:56:47 AM ) Total Marks: 1 In which of the following companies reduce price for bulk purchases? Select correct option: Seasonal discount Trade discount Quantity discount Cash discount • • • •

Question # 10 of 20 ( Start time: 02:57:06 AM ) The first television commercial aired in: Select correct option: 1951 1941 1931

Total Marks: 1

• • •


Upto 1000 Solved MCQs of MKT501 •

1921

Question # 11 of 20 ( Start time: 02:57:28 AM ) Total Marks: 1 A firm is developing a new product and has placed the advertisement of the product. The firm is at which stage of the new product development process? Select correct option: Commercialization Concept development Beta testing Business Analysis • • • •

Question # 12 of 20 ( Start time: 02:57:52 AM ) Total Marks: 1 Which of the following is NOT a part of marketing communication mix? Select correct option: • • • •

Telemarketing Public relations Sales promotion Advertising

Question # 13 of 20 ( Start time: 02:58:18 AM ) Total Marks: 1 Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? Select correct option: Internet Electronic media Mass media Publicity • • • •

Question # 14 of 20 ( Start time: 02:59:04 AM ) Total Marks: 1 Which of the following has the potential to gain market share and become a star? Select correct option: Dog Questions mark Cash cow Star • • • •

Question # 15 of 20 ( Start time: 02:59:29 AM ) Total Marks: 1 A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Select correct option: Real need Stated need (Doude ) Unstated need Delighted need • • • •


Upto 1000 Solved MCQs of MKT501 Question # 16 of 20 ( Start time: 03:00:30 AM ) Total Marks: 1 Which of the following is the basic role of promotion? Select correct option: Interpretation Communication Manipulation Information • • • •

Question # 17 of 20 ( Start time: 03:01:24 AM ) Total Marks: 1 Which of the following is a strategy of using a successful brand name to launch a new or modified product in a new category? Select correct option: Line extension Co- branding Brand extension Multibranding • • • •

Question # 18 of 20 ( Start time: 03:02:31 AM ) Total Marks: 1 Which of the following is the combination of institutions through which a seller, markets products to the user? Select correct option: Supply chain management Distribution channel Marketing logistics Inventory management • • • •

Question # 19 of 20 ( Start time: 03:02:55 AM ) Total Marks: 1 A company manufactures bags. The company incurred costs i.e. Rs.500, 000 for rent of the factory, Rs.20000 for transportation cost, Rs. 100, 000 for electricity bill and Rs. 600, 000 for raw material consumed. Th e variable cost for the company is: Select correct option: 500000 600000 700000 720000 • • • •

Question # 20 of 20 ( Start time: 03:03:50 AM ) Total Marks: 1 Lobbying, or building and maintaining relations with legislators and government officials to influence legislation and regulation, is part of _____. Select correct option: • • •

Advertising Public relations Press agencies


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Press relations

MARKETING MANAGEMENT MCQs FOR QUIZES AND EXAM By Question # 1 of 20 ( Start time: ) Total Marks: 1 Which of the following is a type of price discrimination in which price varies according to quantity sold? Select correct option: Forth degree price discrimination Third degree price discrimination Second degree price discrimination First degree price discrimination Question # 2 of 20 ( Start time: ) Total Marks: 1 Which of the following is an activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media? Select correct option: Sales promotion Publicity Advertising Personal selling Question # 3 of 20 ( Start time: ) Total Marks: 1 Which of the following is an example of indirect selling? Select correct option: B2B selling Door-to-door selling Face-to-face selling Telemarketing 1 Question # 4 of 20 ( Start time: ) Total Marks: 1 A company designs the product with little or no input from customers, the company is practicing which of the following concept? Select correct option: Product concept Marketing concept Selling concept Production concept Question # 5 of 20 ( Start time: ) Total Marks: 1 Which of the following is the price which company receives after accounting for discounts, allowances, promotions, and other incentives? Select correct option: Premium Cooperative Effective Efficient Question # 6 of 20 ( Start time: ) Total Marks: 1 The label on a soft drink can read "cool and refreshing." For what reason are these words used?


Upto 1000 Solved MCQs of MKT501 Select correct option: To encourage multiple purchases To provide information To promote the product To satisfy legal requirements Question # 7 of 20 ( Start time: ) Total Marks: 1 Cost that vary directly with the level of production are referred to as _____. Select correct option: Fixed cost Unit cost Total cost Variable cost 2 Question # 8 of 20 ( Start time: ) Total Marks: 1 Which of the following consists of short-term incentives to encourage the purchase or sale of a product or service? Select correct option: Publicity Sales promotion Advertising Direct marketing Question # 9 of 20 ( Start time: ) Total Marks: 1 Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? Select correct option: Internet Electronic media Mass media Publicity Question # 10 of 20 ( Start time: ) Total Marks: 1 Cash cows are SBU's that typically generate: Select correct option: Large amounts of cash A lot of competition Large awareness levels but few sales Problems for product managers Question # 11 of 20 ( Start time: ) Total Marks: 1 Penetration price is used by the companies in the market where the demand of the product is: Select correct option: Less elastic Inelastic Elastic More elastic 3 Question # 12 of 20 ( Start time: ) Total Marks: 1 When a firm’s average total cost equals price at the profit-maximizing output, it is known as: Select correct option:


Upto 1000 Solved MCQs of MKT501 Abnormal profit Average profit Normal profit Economic profit Question # 13 of 20 ( Start time: ) Total Marks: 1 Which of the following is NOT an example of fix cost? Select correct option: Depreciation of building Maintenance of equipment Rent of factory Power Question # 14 of 20 ( Start time: ) Total Marks: 1 Need becomes ________ when they are directed towards a specific object. Select correct option: Actual need Want Satisfaction Demand Question # 15 of 20 ( Start time: ) Total Marks: 1 Non-commercial billboards are used by which of the following? Select correct option: Service providing organizations Non-profit groups and government Capital goods producing organizations Consumer goods producing organizations 4 Question # 16 of 20 ( Start time: ) Total Marks: 1 Many companies prefer to follow rather than challenge the: Select correct option: Market challenger Market follower Market nicher Market leader Question # 17 of 20 ( Start time: ) Total Marks: 1 Buying and selling of mass consumer goods and services comes under which of the following markets? Select correct option: Business markets Global markets Consumer markets Government markets Question # 18 of 20 ( Start time: ) Total Marks: 1 A company manufactures bags. The company incurred costs i.e. Rs.500, 000 for rent of the factory, Rs.20000 for transportation cost, Rs. 100, 000 for el ectricity bill and Rs. 600, 000 for raw material consumed. The variable cost for the company is: Select correct option: 500000 600000 700000 720000


Upto 1000 Solved MCQs of MKT501 Question # 19 of 20 ( Start time: ) Total Marks: 1 Which one of the following BEST describes the human need? Select correct option: Food French-fries Burger Pizza 5 Question # 20 of 20 ( Start time: ) Total Marks: 1 Financial summary of a marketing plan includes all EXCEPT: Select correct option: Pro-forma income statement Month-by-month agenda Breakeven analysis Assumptions 1. Which of the following markets involve decisions such as: what country to enter in, how to enter, how to adopt their product and services, and how to price? a. Consumer markets b. Business markets c. Global markets d. Government markets 2. Pictures and specification of product are added in which of the following part of the marketing plan? a. Financial summary b. Executive summary c. Situation analysis d. Appendix 3. Which of the following is known as a set of marketing tools used by the firm to pursue its marketing objectives in the target market? a. Marketing mix b. Promotion mix c. Product mix d. Offering mix 6 4. Needs become _________, when they are directed towards a specific object a. Actual needs b. Wants c. Satisfactions d. Demands 5. Market –oriented firms focus on: a. Customers b. Distributors c. Retailers d. Wholesalers 6. Which of the following is a supportive service? a. Packaging b. Labeling c. Promotion d. Delivery 7. Which of the following BEST describes the consumer’s preference for products that are widely available to them? a. Production concept


Upto 1000 Solved MCQs of MKT501 b. Marketing concept c. Selling concept d. Product concept 7 8. When a company designs the product with little or no input from customer, the company is practicing: a. Production concept b. Product concept c. Selling concept d. Marketing concept 9. All are the example of unsought goods EXCEPT: a. Insurance policy b. Course books c. Encyclopedia d. Funeral plots 10. Retailers are considered under the _____________________ environment. a. Broad b. Weak c. Task d. Competitive 11. Which of the following is a controllable factor for marketers? a. Economy b. Technology c. Competition d. Corporate culture 8 12. Which of the following is included in task environment? a. Economy b. Technology c. Media d. Promotion 13. The decisions regarding bundling of a product are related to: a. Product b. Price c. Distribution d. Promotion 14. Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan? a. Product b. Pricing c. Promotion d. Place 15. Which of the following is NOT a component of a marketing plan? a. Environmental analysis b. Marketing advantages c. Executive summary d. Implementation 9 16. Which of the following is NOT a type of vertical integration? a. Backward vertical integration b. Forward vertical integration c. Balanced vertical integration d. Unbalanced vertical integration


Upto 1000 Solved MCQs of MKT501 17. Financial summary of a marketing plan includes all EXCEPT: a. Assumptions b. Breakeven analysis c. Month-by-month agenda d. Pro-forma income statement 18. In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? a. Product b. Pricing c. Promotion d. Distribution 19. Which of the following is usually the target of a market challenger? a. Market follower b. Market leader c. Market nicher d. Market segment 10 20. Which of the following market dominance strategy involves less risk of competitive attacks? a. Leaders b. Challengers c. Followers d. Nichers

MKT501 New 40 Solved MCQs With Ref 18-6-2010 BY When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is ___. Select correct option: Improving advertising Changing promotion modifying the marketing mix Increasing promotion budget Identify the strategy that deals with the rate of new product development. Select correct option: Vertical integration Horizontal integration Innovation strategy Aggressiveness strategy Innovation Strategies- This deals with the firm rate of new product development and business model innovation. It asks whether the company is on the cutting edge of technology and business innovation 1 A secondary-use package can best be defined as which of the following? Select correct option: Can be used as a promotional tool Can be reused for purposes other than its initial use Facilitates transportation, storage, and handling for middlemen Is recyclable and environmentally safe Secondary use packaging: Secondary use package is one that can be reused for purposes other than its initial function, for example a margarine container can be reused to store Leftover and a


Upto 1000 Solved MCQs of MKT501 jelly container can serve as a drinking glass. Customers often view secondary _use packaging as adding value to product In which case its use should stimulate unit sales. Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? Introduction Growth Maturity Decline The maturity stage is the most profitable. This maturity stage normally lasts longer than previous stages and it poses strong challenges to the marketing management. Most products are in maturity stage of the life cycle, and therefore most of the marketing management deals with the mature products. Ref: http://www.docstoc.com/docs/14516989/Product-Life-Cycle 2 Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? Select correct option: Consumer markets Business markets Global markets Government markets A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy? Differentiation strategy Cost leadership strategy Market dominance strategy Market segmentation strategy Page 20 COST LEADERSHIP STRATEGY This strategy emphasizes efficiency. By producing high volumes of standardized products, the firm hopes to take advantage of economies of scale and experience curve effects. Which one of the following BEST describes the human need? Food French-fries Burger Pizza 3 Which of the following firms emphasis on product’s benefits to the customers rather than on product attributes. Product oriented Market oriented Sales oriented Production oriented Page no 6 A marketing oriented firm (also called the marketing concept, or consumer focus) is one that allows the wants and needs of customers and potential customers to drive all the firm's strategic decisions. Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint? Customer complaints database Exit interviews Web and telephone information hotlines


Upto 1000 Solved MCQs of MKT501 Business Analysis Idea-reducing stage of new product development process is called: Concept development Product concept Idea screening Idea generation Idea Screening The object is to eliminate unsound concepts prior to devoting resources to them. 4 All of the following are the examples of unsought goods EXCEPT: Course books Encyclopedia Funeral plots Insurance policy Unsought Goods Products that are usually purchased due to adversity rather than desire. For example, coffins, crutches, and medicine are all unsought goods. Another form of unsought goods is products such as life insurance and encyclopedias. They are products that the consumer seldom goes out looking for; therefore, a constant, aggressive selling process is required. While considering the place for a product which of the following is important for customer. Communication Convenience Cost Solution Market –oriented firms focus on: Retailers Distributors Customers Wholesalers 5 A secondary-use package can best be defined as which of the following? Select correct option: Can be used as a promotional tool Can be reused for purposes other than its initial use Facilitates transportation, storage, and handling for middlemen Is recyclable and environmentally safe Price is the only element in the marketing mix that produces: Fixed cost Expense Variable cost Revenue Product is showing rapidly rising sales and profits are also high. Identify the product is at: Introduction stage Growth stage Maturity Decline In the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage? Interest Trial


Upto 1000 Solved MCQs of MKT501 Awareness Evaluation 6 AWARENESS: this stage is when a consumer hears about an innovation, but lacks information about it Which of the following occurs when a company sells a product or service at two or more prices that do not reflect the promotional difference in cost? Select correct option: Variation pricing Price discrimination Differentiation price Promotional pricing Which of the following is showing normal profit for the company? Select correct option: MR ? MC MR = MC MR < MC MR > MC A company is charging different prices to the customers based on the location. It is known as: First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination Third degree discrimination 7 These types are not mutually exclusive. Thus a company may vary pricing by location, but then offer bulk discounts as well. Airlines use several different types of price discrimination, including: Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. Select correct option: Specialty Convenience Unsought Augmented Which of the following is NOT a type of vertical integration? Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration Which of the following is a type of price discrimination in which price varies according to quantity sold? Forth degree price discrimination Third degree price discrimination Second degree price discrimination First degree price discrimination In second degree price discrimination, price varies according to quantity sold. Which of the following is NOT included in product decisions? Styling Brand name Warehousing


Upto 1000 Solved MCQs of MKT501 Packaging Which of the following is also called as prestige price? Skimming price Penetration price Psychological price Premium price Premium Pricing (also called prestige pricing) Which of the following is used to test the customer preference about the new product design? Concept testing conjoint analysis Beta testing Business Analysis Produce an initial run of the product and sell it in a test market area to determine customer acceptance Which of the following takes place at retailer’s end? Promotion Placing Pricing Exchange 9 Identify the type of packaging for ice creams : Primary packaging Secondary packaging Transport packaging Decorative packaging Additional cost is associated with which of the following strategy? Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy Page 20 DIFFERENTIATION STRATEGY Differentiation involves creating a product that is perceived as unique. The unique features or benefits should provide superior value for the customer if this strategy is to be successful. Because customers see the product as unrivaled and unequaled, the price elasticity of demand tends to be reduced and customers tend to be more brands loyal. This can provide considerable insulation from competition. However there are usually additional costs associated with the differentiating product features and this could require a premium pricing strategy. The decisions regarding bundling of a product are related to: Select correct option: Product Price Distribution Promotion 10 Page 13 Price Decisions Some examples of pricing decisions to be made include: • Pricing strategy (skim, penetration, etc.) • Suggested retail price • Bundling • Price flexibility Aggressive selling is a characteristic of which of the following concept of marketing? Select correct option:


Upto 1000 Solved MCQs of MKT501 Production concept Marketing concept Selling concept Product concept Page 8 THE SELLING CONCEPT This concept emphasizes on aggressive selling and high promotional back up. Selling, concept is practical on what we call as ‘unsought goods’ such as insurance, encyclopedia etc. Which of the following is NOT included in business analysis? Select correct option: Management analysis Cost analysis Sales forecast Profit analysis Page 27 • Business Analysis o estimate likely selling price o estimate sales volume o estimate profitability and breakeven point 11 Penetration price is used by the companies in the market where the demand of the product is: Less elastic Inelastic Elastic More elastic Page 15 Price Penetration is most appropriate when: • Product demand is highly price elastic. • Substantial economies of scale are available. • The product is suitable for a mass market (sufficient demand). • The product will face stiff competition soon after introduction. Relationship marketing is also known as: Brand marketing Value marketing Loyalty marketing Experiential marketing Marketing focuses on establish and building long term relationship between the company and customer. We also call it loyalty marketing. Core competency guides a firm recombining its abilities in response to demands from the: Retailer Wholesaler Environment 12 Supplier Which of the following is also called an Export market? Consumer market Business market Global market Government market Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service? Label Co-brand Brand Product


Upto 1000 Solved MCQs of MKT501 Rs.10 per unit for less than 100 units and Rs.9 per unit for 100 or more units is an example of: Functional discount Seasonal discount Quantity discount Cash discount Which of the following is the period when sales fall off and profits drop? Introduction Growth 13 Maturity Decline Page 26 5. Decline stage • Costs become counter-optimal • Sales volume decline • Prices, profitability diminish At which of the following stage of consumer adoption process the consumer decides whether to use the product or not? Awareness Interest Trial Evaluation Page 32• EVALUATION: this is when the consumer decides whether to use the product or not The marketing plan should open with a brief summary of the main goals and recommendations. This is called: Business analysis Situation analysis Executive Summary Mission statement Page 15 2. Executive Summary The Plan should open with a brief summary of the plans most important Goals and Recommendations.

MKT501 Solved MCQs By

1. _________ comprises of the whole group of benefits the company promises to deliver. a. Marketing promise b. Creative offering c. Value proposition d. Competitive advantage

2. The 20-80 rule tells marketers about_______________.


Upto 1000 Solved MCQs of MKT501 a. The top 80 percent of customers generate 20 percent of the company's profits b. The top 20 percent of customers generate 80 percent of the company's profits c. The bottom 20 percent of customers generate 80 percent of the company's profits d. 20-80 percent of profits are generated by 20-80 percent of the customers

3. Process to carefully manage detailed information about individual customers and all "touch points" to enhance customer loyalty is ___________. a. Customer relationship management b. Data mining c. Prospecting d. Customer Information management 4. Customer churn is called __________. a. Customer loyalty b. Customer defection c. Customer relationship d. Customer mix 5. An organized collection of comprehensive information about individual customers or prospects is called ________________. a. Customer database b. Marketing database c. Business database d. Data mine

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6. One problem that can hinder a firm from using CRM effectively is _________. a. The assumptions behind CRM may not always be true b. Building customer databases can be expensive c. Getting everyone in the company to be customer oriented d. All of the above 7. An organization that aims to highlight high quality will offer customers more than __________ enforced by the courts. a. Performance levels b. Quality levels c. Implied warranties d. Prices 8. The inability of the selling company to match up its offering to the needs of customer causes the primary reason for new product _____________. a. Diversification b. Failure c. Success d. Development 9. Products that are inventions are known as ______________. a. New category entry b. An addition to product line c. New-to-the-world products d. A product improvement


Upto 1000 Solved MCQs of MKT501 10. A growth direction through the increase in market share for present product markets denotes which of the following? a. Market penetration b. Marketing mix c. Market development d. Product development 11. Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? a. Mass media b. Print media c. Electronic media d. Internet 12. Which of the following is NOT the purpose of mass media? a. Advocacy b. Journalism c. Broadcasting 2

d. Entertainment 13. Which type of media has an advantage of ass coveragefor promotions? a. Newspaper b. Radio c. Television d. Outdoor advertising 14. Which of the following is NOT used for commercial advertising? a. Wall paintings b. Billboards c. Bus stop benches d. Word of mouth 15. For what purpose advertising slogans are used? a. Drawing attention b. Marketing communication c. Sales promotion d. Publicity 16. In which type of commercial, information is con veyed through television? a. Broadcasting b. Information c. Telecasting d. Billboard 17. Which of the following is a NOT type of sales? a. Direct sales b. Aggressive sales c. Consultative sales d. Complex sales 18. Who is much more knowledgeable about their product or service than the prospect? a. Sales person b. Manager c. Customer d. Whole seller 19. Which of the following is NOT the tactics of negotiation? a. Presenting demands b. Setting pre-conditions c. Declining to speak first d. Presenting product 20. What is the other term used for negotiation? a. Loss-win 3

b. Win-win c. Win-loss d. Loss-loss 21. How marketing manager can develop strategies for each product using information from sales force management system?


Upto 1000 Solved MCQs of MKT501 a. Using communication mix variables b. Using marketing mix variables c. Using product mix variables d. Using promotion mix variables 22. How an increased productivity create competitive advantage? a. It reduces cost b. It increases retailers c. It increases competitors d. It reduces growth 23. What is an outcome of communication and co-operation between sales personnel? a. More productivity b. Successful selling c. More market growth d. Successful team selling 24. Identify the type of promotion in which companies use celebrities for promotion. a. Personal selling b. Sales promotion c. Publicity d. Public relation 25. Companies are using public relation to support the sales: a. In short run only b. In long run only c. In short and long run d. None of the given options 26. Which of the following is the combination of institutions through which a seller markets products to the user? a. Retailer b. Wholesaler c. Distribution channel d. Logistics organization 27. Which of the following is readymade business transferred from one place to other? a. Whole selling b. Retailing c. Franchising 4

d. Direct selling 28. What will be the length of distribution channel for perishable goods? a. Short b. Long c. Medium d. None of the given options 29. What is the intention of vertical marketing for retailers and wholesalers? a. Reduce cost b. Reduce channels c. Reduce control d. Increase control 30. A vertical marketing system in which independent firms at different levels of production and distribution join together through contracts to obtain more economies or sales impact than they could achieve alone is referred as: a. Corporate VMS b. Conventional VMS c. Administered VMS d. Contractual VMS 31. The _________ is the central instrument for directing and coordinating the marketing effort a. Marketing plan b. Strategic marketing plan c. Tactical marketing plan d. Mission statement 32. _____ refers to how well the product or service is brought to the customer. a. Service differentiation b. Design c. Delivery d. Performance quality 33. Some products that require the use of other products are called _____ products.


Upto 1000 Solved MCQs of MKT501 a. Coordinated b. Complementary c. Required d. Captive 34. An SBU refers to _________. a. Strategic bidirectional unit b. Strategic business unit c. Statistical business unit d. Strategic bipartisan union 5

35. SWOT analysis refers to an analysis of a company's _________. a. Strategic units; workers; opportunities; technology b. Strengths; weaknesses; opportunities; threats c. Strengths; weaknesses; opportunities; technology d. Systems; weaknesses; operations; threats 36. The holistic marketing framework is designed to address which three key management questions? a. Segmentation; targeting; positioning b. Value exploration; value creation; value delivery c. Customer; cost; competition d. Participation; stability; freedom 37. _____ refers to how well the product or service is brought to the customer. a. Service differentiation b. Design c. Delivery d. Performance quality 38. Some products that require the use of other products are called _____ products. a. Coordinated b. Complementary c. Required d. Captive 39. The _____ identifies the product or brand. a. Container b. Label c. Advertisement d. Warranty 40. A(n) _____ product exceeds customer expectations. a. Strategic b. Superior c. Augmented d. Anticipated 41. Company’s or brand’s reliability, competitive prices, quality and reliability, and an effective sales force are required to deal with _______________market. a. Consumer b. Business c. Global d. Governmental 42. A small retailer lies under the _______________ environment.

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a. Task b. Broad c. Weak d. Competitive 43. Core Competency: a. provides potential access to a wide variety of markets b. increases perceived customer benefits c. both of the given options d. none of the given options 44. The JEO Films’ investment in film huda Ke Liyeis an example of: a. Product concept b. Production concept c. Marketing concept d. All of the given


Upto 1000 Solved MCQs of MKT501 options 45. The phrase arketing decisions must be carefully monitored as a wholeis concerned with _______________ part of the broad environment. a. Monitoring b. Flexibility c. Research & Development d. None of the given options 46. When the customer asks a specific product from the retailer, it can be an impact of _______________. a. Demand Pull Strategy b. Cost Pull Strategy c. Demand Push Strategy d. Product Line Strategy 47. Which one of the followings is not a part of the Marketing Plan? a. Executive summary b. Implementation c. Salutation d. Appendix 48. A position, in which a company is in a strong but not foremost position, that is satisfied to live at this level and enjoys its market shares, is called _______________. a. Market leader b. Market follower c. Market challenger d. Market nicher 49. When a company upgrade its brand with more signs and appearance under the same price for capturing more target costumers, is best under the: 7

a. Cost leadership strategy b. Differentiation strategy c. Promotional strategy d. Scenario planning 50. Warranty and installations are the parts of: a. Specialty Goods b. Core product c. Tangible Product d. Augmented Product FALL SEMESTER 2007 51. A fundamental part of the distribution function is to get the product: a. To the right place at the right time b. Launched into new markets c. To intermediaries d. To market to avoid channel conflict 52. Which of the following is most likely to stimulate customer loyalty? a. Coupons b. Sweepstakes c. Frequent-user incentives d. Samples 53. In many instances the most appropriate way to cope with a negative event that may lead to negative public relations is to: a. Discourage news coverage of the event b. Deny that the event occurred c. Facilitate news coverage d. Hire a public relations firm 54. Relationships among channel members, i.e. producers, wholesalers and retailers, are usually: a. Short-term commitments b. Long-term commitments c. Expensive resource commitments d. Only minor commitments 55. Personal selling tries to achieve three general goals: finding prospects, convincing prospects to buy and __________. a. Being aware of competitors' sales activities b. Depending on one-sale customers c. Avoiding repeat sales d. Keeping customers satisfied 56. It is important to actively listen the other party to: a. Select, refine and craft an agreement


Upto 1000 Solved MCQs of MKT501 8

b. Explore their underlying needs c. Set your tone d. All of the given options 57. Slow feedback, high costs, and difficulty in measuring effects on sales are disadvantages of which promotion mix ingredient? a. Advertising b. Public relations c. Sales management d. Sales promotion 58. What source of information is usually effective for moving consumers to the evaluation stage of the product adoption process? a. Salespersons b. Mass communication c. Personal sources d. Consumer advocates 59. A person, group, or organization that has a meaning it intends and attempts to share with a receiver or an audience is a: a. Medium of transmission b. Source c. Relay channel d. Decoder 60. The limitations in using publicity-based public relations tools stem primarily from the fact that: a. Publicity is never properly managed by media personnel. b. Media personnel consider only unfavorable messages as newsworthy. c. It is time-consuming and costly to convince media personnel that the information is newsworthy. d. Media personnel control the content and the timing of the communication. 61. According to Maslow, the religious affiliations are part of _____________ needs. a. Physiological b. Belonging c. Status d. Being 62. Which product is MOST likely be purchased through routine decision making? a. Car b. Shirt c. Soft drink d. Television set

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63. The major factors used to divide markets into consumer markets or organizational markets are the: a. Buyer characteristics and size of purchases b. Product prices and buyer characteristics c. Buyer characteristics and the purposes for which they buy products d. Buyer characteristics and product characteristics 64. The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and: a. Social b. Demographic c. Situational d. Cultural 65. Shortly after purchasing a product, the post-purchase evaluation may result in cognitive dissonance. Cognitive dissonance is best d efined as: a. The congruence between external and internal searches for product information b.


Upto 1000 Solved MCQs of MKT501 Satisfaction with the purchase c. The establishment of criteria for comparing products d. Doubts that occur because the buyer questions whether the decision to purchase the product was right 66. You would expect to find Hush Puppies, Marks & Spencer and Chen One in an area known as the __________ in a city. a. Central business district b. Prime pitch c. Retail zone d. Central trading area. 67. A customer approaches the store's manager and says that he has seen a blender on display he wishes to buy. The manager asks him to fill out an order form and someone from customer service would be happy to bring him a blender. The customer is shopping in a: a. Superstore b. Catalogue showroom c. Warehouse club d. Discount store 68. Direct marketing and automatic vending are examples of: a. Off-premise retailing b. Non-store retailing c. Off-price retailing d. Direct retailing 69. By using a wholesaler, a company can have a distinct advantage because the specialized services performed by the wholesaler allow the firm to: 10

a. Focus on developing and manufacturing products that match consumers' needs and wants b. Focus on increasing production capacity and efficiency c. Reduce manufacturing costs to retailers and provide quality merchandise to consumers d. All of the given options 70. Which type of wholesaler not only provides transportation and delivers products to retailers, but also provides the service of placing products on retailers’ shelves? a. Truck wholesaler b. Cash-and-carry wholesaler c. Rack jobber d. Drop shipper 71. The market consists of all the organization that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to other is called _______. a. Consumer market b. Business market c. Niche market d. Global market 72. The relationship is built with a customer over a long period of time and for a long time is called ____ a. Customer experience management b. Consumer life time value c. Customer life time value d. Consumer experience management 73. The firm that allow the wants and needs of customers and potential customers to drive all the firm’s strategic decision is known as _________ a. Marketing oriented firm b. Customer oriented firm c. Consumer oriented firm d. All of above 74. _______________a form of marketing that puts particular emphasis on building a longer- term, more intimate bond between an organization and its individual


Upto 1000 Solved MCQs of MKT501 customers. a. Integrated marketing b. Relationship marketing c. Global marketing d. Consumer marketing

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75. __________ is the part of the product in the form of additional consumer services and benefits built around the core product and actual product

a. Consumer product or service b. Tangible product or service c. Augmented product or service d. All of above 76. The ____________includes the immediate actors involved in producing, distributing, and promoting the offering. a. Task environment b. Broad environment c. Marketing environment d. Customer environment 77. ____________ is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market. a. Consumer mix b. Product mix c. Customer mix d. Marketing mix 78. The ___________ concept holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being. a. Integrated marketing b. Relationship marketing c. Societal marketing d. Global marketing 79. The production of different varieties of the same product, or different products at the same level of processing, within a single firm. This may, but need not; take place in subsidiaries in different countries is known as __________ a. Innovation Strategies b. Horizontal integration c. Vertical integration d. Market dominance strategies 80. __________ is a strategic planning method that some organization uses to make flexible long-term plans. a. Scenario Planning

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b. Market planning c. Customer planning d. Consumer planning


Upto 1000 Solved MCQs of MKT501 81. In the ABSENCE of __________, pricing remains a flexible and convenient way to adjust the marketing mix.

a. Experience-curve effects b. Strong price competition c. Weak price competition d. Government price control 82. Which one of the following statements by a company chairman best reflects the marketing concept? a. We have organized our business to make certain that we satisfy customer needs. b. We believe that the marketing department must organize to sell what we produce. c. We try to produce only high quality, technically efficient products. d. We try to encourage company growth. 83. The two components of a marketing strategy are _______. a. Marketing objectives and promotion b. Marketing mix and marketing objectives c. Target market and marketing mix d. Target markets markets and promotions 84. The marketing concept concept is a philosophy that states that an organization should should try to satisfy customers' needs and at the same time ______. a. Increase market share. b. Increase sales. c. Achieve the organization’s goals. d. Always produce high 85. When a company company adjusts price levels so that it can increase sales volume to levels that match the organization’s expenses, it is said to employ a _____pricing objective.

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a. Market share b. Cash flow c. Return on investment d. Survival 86. If Planters is concerned that acquiring a taste for its new product, honeyroasted macadamia nuts, takes time, it should use __________ packaging. a. Family b. Multiple c. Tamper-resistant d. Unlabeled 87. A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of a. A manufacturer's brand. b. An own label brand c. A no-frills brand d. A generic brand. 88. One distinguishing factor between a brand name and a brand mark is that a brand name is _______ a. Creates customer loyalty.


Upto 1000 Solved MCQs of MKT501 b. Consists of words. c. Identifies only one item item in the product mix. d. Implies an organization's name. 89. A firm may decide that all packages are to be similar or include one major element of the design. design. This approach to promote an overall company image image is called ______ a. Family extension. b. Family packaging. c. Overall packaging. d. Package extension. 90. The _____ stage of the product life cycle cycle generates most sales sales revenue for the firm. a. Introduction b. Growth c. Maturity d. Decline 91. The basic role of promotion promotion is _____. a. Information b. Manipulation

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c. Communication d. Interpretation 92. If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. a. Advertising b. Sales promotion c. Personal selling d. Publicity 93. A consumer consumer contest contest is an example example of _____. a. Personal selling b. Sales promotion c. Advertising d. d . Indirect selling 94. A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which which of the following? a. Product advertising b. Pioneer advertising c. Defensive advertising d. Societal marketing 95. Brands that are promoted through comparative advertising are MOST likely to be _____. a. Market leaders b. Brands that are attempting to compete with market leaders c. Primarily services rather than tangible goods d. Attempting to compete on a non price basis 96. Advertising appropriations appropriations are largest largest for which type type of product? product? a. Industrial products b. Convenience goods c. High-priced products d. Specialty goods


Upto 1000 Solved MCQs of MKT501 97. If Wrigley sets its pricing objective as attaining 38 percent of the chewing gum market, what else would be needed to make this a true pricing objective?

15

a. A statement of demand elasticity b. An identification of cost structure breakeven analysis d. Identification of a time period for accomplishment

c. A

98. If a product has an inelastic demand demand and the manufacturer raises its price, _____ a. Total revenue will will increase b. Quantity demanded will increase c. The demand schedule will shift d. The demand will become more inelastic 99. When marginal marginal cost is equal equal to marginal marginal revenue, the firm should should _____. a. Produce more to increase increase profits profits b. Produce less less to to decrease total costs costs c. Stop producing additional units to maximize profits d. Provide discounts to encourage purchases 100. Which one of the following pricing policies may result in losing money on the product? a. Price leader b. Psychological discounting c. Penetration pricing d. Special-event pricing

101. Personal selling selling tries to achieve three general goals: finding prospects, prospects, convincing prospects to buy, and ___________. Monitoring new products products being developed Being aware of competitors' sales sales activities Avoiding repeat sales. Keeping customers satisfied 102. Mr. Kafeel, a sales person from Xerox, develops a list of potential customers and evaluates them on the basis of their ability, willingness, and authority to purchase copy machines. This process is called __________. Customer search Sales preparation Approaching the customer Prospecting 16

103. Imran tells his wife, Saima, Saima, that his last last sales call of the day at McDonald McDonald was a disaster. He explains that he never really really figured figured out what the purchasing agent was looking for. for. Saima, a sales trainer trainer for another firm, hands Imran Imran a book on __________. Improving listening skills Overcoming objections objections Product demonstrations Closing the sales encounter 104. Musharaf, a trained engineer, is a salesperson for a chemical manufacturer. He provides current customers with advice about a product's characteristics and applications. He is a _______. Missionary salesperson Trade salesperson Inside order taker


Upto 1000 Solved MCQs of MKT501 Technical salesperson 105. A sales representative for Coca-Cola travels to various shops and restaurants restaurants to determine how much bottles the customer needs for the coming period. The sales representative would be classified classified as which one of the following types types of sales sales Order getter Inside order taker Field order taker Trade salesperson 106. A ___________ audit is used to assess a company's image among the organization’s publics or to evaluate the effect of a specific program.

Communications Social Environmental Public Relations Publicity 107. In many instances the MOST appropriate way to cope with a negative negative event that may lead to negative publicity is to __________. Discourage news coverage of the event Deny that the event occurred Facilitate news coverage Hire a public relations firm

17

108. A marketer uses pioneer advertising to __________. Promote established brands Compare brand names Promote a product in the introductory stage of the life cycle Introduce a competitive version of the product 109. Which of the following is the most important consideration when choosing an event to sponsor? Consistency in the association between the event and the company's product The length length of the event When the the event occurs The specific name of the event 110. __________ is a broad set of communication activities used to create and maintain favorable relations between the organization and its publics. Advertising A press strategy Public relations Publicity

MOST POPULAR MC Q “S OF MKT 501 POPULAR

Which of the following is also known as problem child? Select correct option: Dogs Questions marks Cash cows Stars


Upto 1000 Solved MCQs of MKT501 Advertising slogans are often proved to be the most effective means of _____________ to one or more aspects of a product or products. Select correct option: Drawing attention Marketing communication Publicity Sales promotion Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? Select correct option: Introduction Growth Maturity Decline Which of the following is usually the target of a market challenger? Select correct option: Market nicher Market leader Market follower Market segment Which of the following gives the exact position of a company’s product with respect to market? Select correct option: Market analysis Consumer analysis Macro analysis Micro analysis Which of the following is NOT a media of advertising? Select correct option: Direct selling Newspaper Radio Television While considering the place for a product which of the following is important for customer. Select correct option: Communication Convenience cost Which of the following is NOT an external source of idea generation? Select correct option: Top management Competitors Suppliers


Upto 1000 Solved MCQs of MKT501 Customers When any customer does not fully likes the product or talks in favor of the product, it is known as: Select correct option: Bad – mouth Word of mouth Bad impression Unfavorable products Which of the following is NOT a part of marketing communication mix? Select correct option: Telemarketing Public relations Sales promotion Advertising Which of the following are called value maximizers? Select correct option: Sellers Customers Marketers Manufacturers Which of the following explains the description of the product? Select correct option: Brand Container Labeling Packaging A company is charging different prices to the customers based on the location. It is known as: Select correct option: First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination Charging more for a soft drink in a vending machine than in a supermarket is known as: Select correct option: Cost-oriented pricing Price differentiation Penetration pricing Price discrimination Which of the following stage in the PLC is characterized by rapid market acceptance, increasing sales, and increasing profits? Select correct option: Introduction


Upto 1000 Solved MCQs of MKT501 Growth Maturity Decline

The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called: Select correct option: Industrial products Specialty products Unsought products Shopping products Retailers are considered under which of the following environment? Select correct option: Broad Weak Task Competitive Which of the following is the task of selecting an overall company strategy for long-run survival and growth? Select correct option: Mid-term planning Short-term planning Annual market planning Strategic market planning The purchase of which of the following items is least likely to be affected by demographic factors? Select correct option: Car Furniture Computer Sugar In BCG matrix, products with low market share a nd low market growth are referred to as: Select correct option: Dogs Question marks Cash cows Stars Which of the following is NOT a function performed by a public relations department? Select correct option: Public regulations Public affairs Lobbying Product publicity


Upto 1000 Solved MCQs of MKT501 Which of the following is TRUE statement? Select correct option: Selling and marketing are interchangeable Marketing is a narrow concept Selling is a part of marketing Marketing is a part of selling Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following element of promotional mix? Select correct option: Personal selling Sales promotion Direct mail Advertising The loyalty marketing focuses on establishing long term relationship between: Select correct option: Company and retailer Retailer and customer Retailer and consumer Company and customer The price of an executive is: Select correct option: Premium Cost Salary Wage Advertising is used by which of the following? Select correct option: Business firms Nonprofit organizations Professionals All of the given options

Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option: Financial summary Executive summary Situation analysis Appendix

Which of the following is Not a component of a marketing plan? Select correct option: Marketing advantages Environmental analysis


Upto 1000 Solved MCQs of MKT501 Executive summary Marketing implementation Which of the following is a type of price discrimination in which price varies according to quantity sold? Select correct option: Forth degree price discrimination Third degree price discrimination Second degree price discrimination First degree price discrimination Which of the following type of price discrimination can b e seen in any market where excess capacity needs to be eliminated? Select correct option: First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination Career in sales may offers: Select correct option: Opportunity for advancement High earnings Personal satisfaction All of the given options Which of the following marketing channel will be best for selling High Tec products? Select correct option: Retailer Mail order Selling direct Wholesaler

Which of the following emphasizes on profit margins rather than revenue? Select correct option: Market leader Market challenger Market nicher Market follower A secondary-use package can best be defined as which of the following? Select correct option: Can be used as a promotional tool Can be reused for purposes other than its initial use Facilitates transportation, storage, and handling for middlemen Is recyclable and environmentally safe In BCG matrix, products with high market share and high market growth are referred to as:


Upto 1000 Solved MCQs of MKT501 Select correct option: Dogs Question marks Cash cows Stars Billboards are example of which of the following advertising media? Select correct option: Television Radio Newspaper Outdoor Which of the following statement is TRUE about publicity? Select correct option: Publicity is a tool of direct selling Publicity is a tool of public relations Publicity is a tool of sales promotion Publicity is a tool of advertising Which of the following is NOT included in product decisions? Select correct option: Styling Brand name Warehousing Packaging What is an outcome of communication and co-operation between sales personnel? Select correct option: Successful selling Successful team selling More market growth More productivity All are the performance measure for tracking the productivity of sales person EXCEPT: Select correct option: Margin by product category Revenue per territory Margin and revenue per product Revenue per sales person Which of the following is NOT an example of variable cost? Select correct option: Rent of factory Raw material Power Transport In the _____, the firm faces a trade-off between high market share and high current profit. Select correct option:


Upto 1000 Solved MCQs of MKT501 Introduction stage Growth stage Maturity stage Decline stage For which of the following price wars are good in the short run? Select correct option: Retailers Competitors Customers Companies Which of the following can be used to improve the customer’s viewpoint about firm’s products and services? Select correct option: Experiential innovation Customer interface Experiential world of customers Building experiential platform Why companies are moving towards marketing public relations? Select correct option: To support production, promotion and image To promote and support product promotion To support corporate image and product To support product promotion and selling Cash cows are SBU's that typically generate: Select correct option: Large amounts of cash A lot of competition Large awareness levels but few sales Problems for product managers Cost that vary directly with the level of production are referred to as _____. Select correct option: Fixed cost Unit cost Total cost Variable cost Which of the following involves designing and manufacturing the container or wrapper for a product? Select correct option: Labeling Branding Product line Packaging


Upto 1000 Solved MCQs of MKT501 Core competency guides a firm recombining its abilities in response to demands from the: Select correct option: Retailer Wholesaler Environment Supplier While considering the place for a product which of the following is important for customer. Select correct option: Communication Convenience Cost Solution Which of the following BEST describes the definition of marketing mix? Select correct option: The way business distribute the products in the market The way product are arranged in the stores The way product is priced The way business elements are combined to meet the needs of customers All of the following are the examples of unsought goods EXCEPT: Select correct option: Course books Encyclopedia Funeral plots Insurance policy Which of the following BEST describes the consumer’s preference for p roducts that are widely available to them? Select correct option: Production concept Marketing concept Selling concept Product concept BATNA stands for what? Select correct option: The best available to a new agreement The best available to a negotiated agreement The best alternating to a new agreement The best alternative to a negotiated agreement Which of the following relating to price is considered as a key element in the marketing mix? Select correct option: The size of the sales force The speed of an exchange Quality and cost controls


Upto 1000 Solved MCQs of MKT501 The generation of total revenue Which of the following is NOT a force in the macro environment? Select correct option: Cultural Political Economic Supplier Which of the following is the sale of consumer products or services in a face to face manner away from a fixed retail location? Select correct option: Industrial selling Indirect selling Direct selling Business to business selling Which type of media has an advantage of “mass coverage” for promotions? Select correct option: Television Radio Newspaper Direct mail Price is the only element in the marketing mix that produces: Select correct option: Fixed cost Expense Variable cost Revenue Which of the following is the basic role of promotion? Select correct option: Interpretation Communication Manipulation Information All of the following are the examples of controllable factorsEXCEPT: Select correct option: Line of business Corporate culture Overall objectives of organizations Competition in the market Which of the following is NOT a type of vertical integration? Select correct option: Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration


Upto 1000 Solved MCQs of MKT501 All of the following are the advantages of IMC EXCEPT: Select correct option: Company will have a success factor Money will be less spent Results will be achieved easily Lack of consistency in the message of company The highest degree of share of mind is known as: Select correct option: Mind response Mind awareness Top of mind Mind share Which of the following sets floor for the price that c ompany can charge for its product? Select correct option: Product Premium Promotion Cost Identify the type of packaging for ice creams. Select correct option: Primary packaging Secondary packaging Transport packaging Decorative packaging In the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage? Select correct option: Interest Trial Awareness Evaluation Which of the following is an example of indirect selling? Select correct option: B2B selling Door-to-door selling Face-to-face selling Telemarketing An event designed to attract the public's attention to the promoters is known a s: Select correct option: Press release Public relation Publicity stunt Publicity In which of the following the manager attempts to maintain the same margin regardless of changes in cost?


Upto 1000 Solved MCQs of MKT501 Select correct option: Stabilization of margin Increasing the margin Decreasing the cost Increasing the cost Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, “What is the buyer really buying?” Select correct option: Augmented product Actual product Core benefit Specialty product Which of the following can be used to build up long-term image for a product? Select correct option: Free samples Advertising Coupons Price packs Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market? Select correct option: Marketing mix Promotion mix Offering mix Product mix Which of the following is a controllable factor for marketers? Select correct option: Competition Technology Corporate culture Economy Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option: Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports Which of the following is a major determinant of demand for the product in the market? Select correct option: Planning Promotion Price


Upto 1000 Solved MCQs of MKT501 Place What is the mutual activity of negotiation and decision making? Select correct option: Compromise seeking Common objective Conflict between parties Presence of influence Which of the following is also called an Export market? Select correct option: Consumer market Business market Global market Government market Which pricing strategy involves a company fixing a low price that high-cost competitors cannot match? Select correct option: Skimming Psychological Cost-orientated Penetration The _____ is the central instrument for directing and coordinating the marketing effort. Select correct option: Business plan Production plan Market plan Selling plan Identify the strategy that deals with the rate of new produ ct development. Select correct option: Vertical integration Horizontal integration Innovation strategy Aggressiveness strategy Which of the following aggressive strategy is without direction? Select correct option: Reactor Analyzer Defender Prospector Which of the following is NOT a part of consumer adoption process? Select correct option: Convenience Trail Evaluation


Upto 1000 Solved MCQs of MKT501 Interest Which of the following offers an incentive to buy a product? Select correct option: Direct mail Public relations Sales promotion Advertising ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. Select correct option: Place Price Promotion Product Which of the following is a strategy of using a successful brand name to launch a new or modified product in a new category? Select correct option: Line extension Co- branding Brand extension Multibranding How TV commercials can catch the attention of customers? Select correct option: Catchy jingles Humor Catch-phrases All of the given options In which of the following company specifically creates a brand to counter a competitive threat? Select correct option: Fighting brand Co-brand Family brand Individual brand Identify which one of the following is a cash cow. Select correct option: A product with high growth and high market share A product with low growth and high market share A product with low growth and low market share A product with high growth and low market share Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? Select correct option:


Upto 1000 Solved MCQs of MKT501 Internet Electronic media Mass media Publicity A shopkeeper is offering 5% discount to senior citizens. The shopkeeper is using which of the following: Select correct option: Forth degree discrimination Third degree discrimination Second degree discrimination First degree discrimination The label on a soft drink can read "cool and refreshing." For what reason are these words used? Select correct option: To encourage multiple purchases To provide information To promote the product To satisfy legal requirements Which of the following is a reduced price marked on the label or package by producer? Select correct option: Coupon Price-pack deal Sample Cents-off deal

Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following element of promotional mix? Select correct option: Personal selling Sales promotion Direct mail Advertising The first television commercial aired in: Select correct option: 1951 1941 1931 1921 Identify the commercialization decision which involves decisions regarding launch of product in single or multiple localities? Select correct option: Why to launch the product? How to launch the product? Where to launch the product?


Upto 1000 Solved MCQs of MKT501 When to launch the product? Which of the following channel is used for standardized items? Select correct option: Selling direct Mail order Retailer Wholesaler The price of which of the following is lower than the cost and is used to drag customers into a store. Select correct option: Premium product Discounted product On-sale item Loss leader Which of the following is considered as dead end of distribution? Select correct option: Promotion Warehousing Wholesaling Retailing What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000? Select correct option: 50 100 150 200 Buying and selling of mass consumer goods and services comes under which of the following markets? Select correct option: Business markets Global markets Consumer markets Government market Which of the following is NOT a purpose of a marketing plan? Select correct option: It specifies how resources are to be allocated It co-ordinates marketing and production activities It assigns responsibilities, tasks and timing It assists in management control Charging more for a soft drink in a vending machine than in a supermarket is known as: Select correct option: Cost-oriented pricing Price differentiation Penetration pricing


Upto 1000 Solved MCQs of MKT501 Price discrimination Which of the following is NOT an advantage of penetration pricing? Select correct option: It creates high stock turnover It encourages the entry of competitors It creates valuable word of mouth It creates goodwill Which of the following is NOT a type of vertical integration? Select correct option: Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration Which of the following refers to the development o f consumer awareness about a specific product or brand in hope that they will buy the product or brand? Select correct option: Publicity Advertising Mind share Branding

The growth stage of a product life cycle is associated with: Select correct option: Peak sales Rapidly rising sales Low sales Declining sales Which of the following is the function performed by channel members? Select correct option: Negotiating with buyers Promotion Information gathering All of the given options Which of the following are the costs that do not vary with production or sales level? Select correct option: Fixed cost Variable cost Target cost Total cost In which of the following companies reduce price for bulk purchases? Select correct option: Seasonal discount Trade discount


Upto 1000 Solved MCQs of MKT501 Quantity discount Cash discount

A company is producing 1000 units at cost of Rs. 500000. Variable cost for the production of 1000 units is Rs. 350000. What will be fix cost? Select correct option: Rs. 350000 Rs. 150000 Rs. 300000 Rs. 200000 Which of the following includes all activities involved in selling goods and services to those buying for resale or business use? Select correct option: Discounting Retailing Franchising Wholesaling Insurance service would BEST be described as which kind of a product? Select correct option: Convenience Unsought Specialty Durable BATNA stands for what? Select correct option: The best available to a new agreement The best available to a negotiated agreement The best alternating to a new agreement The best alternative to a negotiated agreement ________ is the usual, widely recognized, channel with a range of ‘middle-men’ passing the goods on to the end-user. Select correct option: Free-flow Internal marketing Vertical marketing Single transaction All are the functions of retailing EXCEPT: Select correct option: Choice Delivery Producing Packing Additional cost is associated with which of the following strategy? Select correct option:


Upto 1000 Solved MCQs of MKT501 Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy A price set by the retailer and often attached to a product with a sticker is known as: Select correct option: Market price List price Retail price Wholesaler price Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. Select correct option: Material and parts Consumer products Industrial products Capital items In which of the following company specifically creates a brand to counter a competitive threat? Select correct option: Fighting brand Co-brand Family brand Individual brand ________ is the usual, widely recognized, channel with a range of ‘middle-men’ passing the goods on to the end-user. Select correct option: Free-flow Internal marketing Vertical marketing Single transaction Which of the following buy mostly from producers and sell mostly to retailers and industrial consumers? Select correct option: Discount stores Wholesalers Factory outlets Independents Which of the following is a reduced price marked on the label or package by producer? Select correct option: Coupon Price-pack deal Sample


Upto 1000 Solved MCQs of MKT501 Cents-off deal

Which of the following is NOT a type of wholesalers market? Select correct option: Specialty wholesalers Manufacturers’ sales branches and offices Agents and brokers Merchant wholesalers When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is _____. Select correct option: Improving advertising Changing promotion Modifying the marketing mix Increasing promotion budget Which of the following is used to segment and analyze consumer’s buying behavior? Select correct option: Promotional mix Integrated marketing communication Marketing communication Customer database Which of the following advertising is effective in metropolitan and h igh-traffic areas? Select correct option: Newspaper Radio Television Billboards A brand which cost more than other products is called: Select correct option: Premium brand Economy brand Co-brand Family brand Need becomes ________ when they are directed towards a specific object. Select correct option: Actual need Want Satisfaction Demand Which of the following aggressive strategy is without direction? Select correct option: Reactor Analyzer Defender


Upto 1000 Solved MCQs of MKT501 Prospector

Which of the following offers an incentive to buy a product? Select correct option: Direct mail Public relations Sales promotion Advertising Which of the following is the task of selecting an overall company strategy for long-run survival and growth? Select correct option: Mid-term planning Short-term planning Annual market planning Strategic market planning Identify which of the following is an aggressive strategy. Select correct option: Intensification Diversification Harvesting Vertical integration What will be the length of distribution channel for perishable goods? Select correct option: Short Long Medium None of the given options Which of the following is an example of indirect selling? Select correct option: B2B selling Door-to-door selling Face-to-face selling Telemarketing Which of the following is a major determinant of demand for the product in the market? Select correct option: Planning Promotion Price Place All of the following are the examples of unsought goods EXCEPT: Select correct option: Course books Encyclopedia


Upto 1000 Solved MCQs of MKT501 Funeral plots Insurance policy

1) Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? a) Mass media b) Print media c) Electronic media d) Internet 2) Which of the following is NOT the purpose of mass media? a) Advocacy b) Journalism c) Broadcasting d) Entertainment 3) Which type of media has an advantage of “mass coverage” for promotions? a) Newspaper b) Radio c) Television d) Outdoor advertising 4) Which of the following is NOT used for commercial advertising? a) Wall paintings b) Billboards c) Bus stop benches d) Word of mouth 5) For what purpose advertising slogans are used? a) Drawing attention b) Marketing communication c) Sales promotion d) Publicity 6) In which type of commercial, information is conveyed through television? a) Broadcasting b) Information c) Telecasting d) Billboard 7) Which of the following is a NOT type of sales? a) Direct sales b) Aggressive sales c) Consultative sales d) Complex sales 8) Who is much more knowledgeable about their product or service than the prospect? a) Sales person b) Manager c) Customer d) Whole seller 9) Which of the following is NOT the tactics of negotiation? a) Presenting demands b) Setting pre-conditions c) Declining to speak first


Upto 1000 Solved MCQs of MKT501 d) Presenting product 10) What is the other term used for negotiation? a) Loss-win b) Win-win c) Win-loss d) Loss-loss 11) How marketing manager can develop strategies for each product using information from sales force management system? a) Using communication mix variables b) Using marketing mix variables c) Using product mix variables d) Using promotion mix variables 12) How an increased productivity create competitive advantage? a) It reduces cost b) It increases retailers c) It increases competitors d) It reduces growth 13) What is an outcome of communication and co-operation between sales personnel? a) More productivity b) Successful selling c) More market growth d) Successful team selling 14) Identify the type of promotion in which companies use celebrities for promotion. a) Personal selling b) Sales promotion c) Publicity d) Public relation 15) Companies are using public relation to support the sales: a) In short run only b) In long run only c) In short and long run d) None of the given options 16) Which of the following is the combination of institutions through which a seller markets products to the user? a) Retailer b) Wholesaler c) Distribution channel d) Logistics organization 17) Which of the following is readymade business transferred from one place to other? a) Whole selling b) Retailing c) Franchising d) Direct selling 18) What will be the length of distribution channel for perishable goods? a) Short b) Long c) Medium


Upto 1000 Solved MCQs of MKT501 d) None of the given options 19) What is the intention of vertical marketing for retailers and wholesalers? a) Reduce cost b) Reduce channels c) Reduce control d) Increase control 20)A vertical marketing system in which independent firms at different levels of production and distribution join together through contracts to obtain more economies or sales impact than they could achieve alone is referred as: a) Corporate VMS b) Conventional VMS c) Administered VMS d) Contractual VMS

1) In the _____, the firm faces a trade-off between high market share and high current profit. a. Growth stage b. Decline stage c. Maturity stage d. Introduction stage 2) In which stage of the product life cycle does a product reach its peak sales? a. Decline b. Maturity c. Introduction d. Growth 3) Idea-reducing stage of new product development process is called as: a. Idea generation b. Idea screening c. Product concept d. Concept development 4) Which of the following is NOT an external source of idea generation? a. Customers b. Suppliers c. Competitors d. Top management 5) A firm is developing a new product and has placed the advertisement of the product. The firm is at which stage of the new product development process? a. Business Analysis b. Beta testing c. Concept development d. Commercialization 6) Which of the following is used to test the customer preference about the new product design? a. Business Analysis b. Beta testing c. Conjoint analysis d. Concept testing


Upto 1000 Solved MCQs of MKT501 7) At which of the following stage of consumer adoption process the consumer decides whether to use the product or not? a. Awareness b. Interest c. Trial d. Evaluation 8) Which of the following is NOT part of consumer adoption process? a. Interest b. Evaluation c. Trail d. Convenience 9) The purchase of which of the following items is least likely to be affected by demographic factors? a. Sugar b. Computer c. Fast food d. Low fat cheese 10) Identify the type of packaging for ice creams. a. Primary packaging b. Secondary packaging c. Transport packaging d. Decorative packaging 11) For ------------ product marketers should view packaging as a major strategic tool? a. Industrial b. Consumer convenience c. Consumer shopping d. Specialty 12) Which of the following is a strategy of using existing brand name to launch new products in other categories? a. Co- branding b. Line extension c. Brand extension d. Multibranding 13) Which of the following are products and services bought by final consumers for personal consumption? a. Consumer products


Upto 1000 Solved MCQs of MKT501 b. Material and parts c. Industrial products d. Capital items 14) Insurance service would BEST be described as which kind of a product? a. Convenience b. Unsought c. Specialty d. Durable 15) –––––––––– a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service? a. Product b. Brand c. Co-brand d. Label 16) Company specifically creates a brand to counter a competitive threat it is known as: a. Individual branding b. Fighting brand c. Family branding d. Co-branding 17) The label on a soft drink can read "cool and refreshing." For what reason are these words used? a. To promote the product b. To provide information c. To encourage multiple purchases d. To satisfy legal requirements 18) Which of the following has a quick response towards a new product? a. Early adopters b. Early majority c. Late majority d. Opinion leaders 19) Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. a. Convenience b. Specialty c. Household d. Augmented


Upto 1000 Solved MCQs of MKT501 20) This stage in the PLC that is characterized by rapid market acceptance, increasing sales, and rising profits is known as: a. Introduction b. Maturity c. Growth Question # 1 Which of the following is NOT a purpose of a marketing plan? Select correct option: It specifies how resources are to be allocated It co-ordinates marketing and production activities It assigns responsibilities, tasks and timing It assists in management control

Question # 2 Relationship marketing is also known as: Select correct option: Brand marketing Value marketing Loyalty marketing Experiential marketing Question # 3 Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, “What is the buyer really buying?” Select correct option: Augmented product Actual product Core benefit Specialty product

Question # 4 Retailers are considered under which of the following environment? Select correct option: Broad Weak Task Competitive Question # 5 o A firm is developing a new product and has placed the advertisement of the product. The firm is at which stage of the new product development process?


Upto 1000 Solved MCQs of MKT501 Select correct option: Commercialization Concept development Beta testing Business Analysis

Question # 7 Which of the following is NOT a part of broad environment? Select correct option: Economy Demographics Technology Corporate culture

Question # 8 In the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage? Select correct option: Interest Trial Awareness Evaluation

Question # 9 Which of the following is NOT a force in the macro environment? Select correct option: Cultural Political Economic Supplier

Question # 11 Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. Select correct option: Material and parts Consumer products Industrial products Capital items


Upto 1000 Solved MCQs of MKT501 Question # 12 Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? Select correct option: Consumer markets Business markets Global markets Government markets

Question # 13 The consumer’s estimate of the product’s overall capacity to satisfy his or her ne eds is called: Select correct option: Product Cost Product Value Product need Product Satisfaction

Question # 14 ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. Select correct option: Place Price Promotion Product

Question # 15 Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option: Financial summary Executive summary Situation analysis Appendix

Question # 15 Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option:


Upto 1000 Solved MCQs of MKT501 Financial summary Executive summary Situation analysis Appendix Question # 16 Financial summary of a marketing plan includes all EXCEPT: Select correct option: Pro-forma income statement Month-by-month agenda Breakeven analysis Assumptions Question # 17 Which of the following tells about the details of the plan? Select correct option: Title page Mrket analysis Marketing strategy Executive summary

Question # 18 Which of the following is an advantage that enables business to survive against its competition over a long period of time. Select correct option: Marketing advantage Sustainable competitive advantage Core competency Competitive advantage Question # 19 Tight cost control is associated with which of the following strategy? Select correct option: Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy

Question All of the following are the examples of unsought goods EXCEPT: Select correct option: Course books


Upto 1000 Solved MCQs of MKT501 Encyclopedia Funeral plots Insurance policy

Question Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. Select correct option:

Material and parts Consumer products Industrial products Capital items

Question Buying and selling of mass consumer goods and services comes under which of the following markets? Select correct option:

Business markets Global markets Consumer markets Government markets

Question Many companies prefer to follow rather than challenge the: Select correct option:

Market challenger Market follower Market nicher Market leader

Question The consumer’s estimate of the product’s overall capacity to satisfy his or her ne eds is called: Select correct option:


Upto 1000 Solved MCQs of MKT501 Product Cost Product Value Product need Product Satisfaction

Question Which of the following is NOT a type of vertical integration? Select correct option:

Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration

Question Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. Select correct option:

Specialty Convenience Unsought Augmented

Question Which of the following BEST describes the consumer’s preference for p roducts that are widely available to them? Select correct option:

Production concept Marketing concept Selling concept Product concept


Upto 1000 Solved MCQs of MKT501 Question Identify the commercialization decision which involves decisions regarding launch of product in single or multiple localities? Select correct option:

Why to launch the product? How to launch the product? Where to launch the product? When to launch the product?

Question # 10 Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? Select correct option:

Consumer markets Business markets Global markets Government markets

Question A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Select correct option:

Real need Stated need Unstated need Delighted need

Question Which of the following is NOT a part of consumer adoption process? Select correct option:

Convenience Trail


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