Marketing Mcqs

MC090401560 MC09040156 0 : Sheikh Muhammad Umer

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Quiz Start Time: 09:21 PM Question # 1 of 25 ( Start time: 09:21:38 PM )

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“Buy it now” refers to which one of the following options? Select correct option:

Personal selling Advertising Sales promotion Publicity Click here to Save Answer & Move to Next Question


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Which one of the following is the first step in developing an advertising program? Select correct option:

Developing advertising strategy Advertising budget Advertising campaigns Setting advertising objectives Click here to Save Answer & Move to Next Question


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The BCG growth-share matrix classifies which of the following four types of SBUs?

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Product; price; promotion; placement Sales; market share; price; promotion Stars; cash cows; question marks; dogs Planning; organizing; leading; controlling Click here to Save Answer & Move to Next Question


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80 sec( s)


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“How “How are you telling telling consumers consumers in your target group about your product” product” This question question belongs to which marketing concept? Select correct option:

Product Price Place Promotion Click here to Save Answer & Move to Next Question


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What are the companies doing from the following options as a result of an explosion of more focused media that better match today’s targeting strategies? Select correct option:

More narrowcasting and less broadcasting Less broadcasting and more narrowcasting

Less narrowcasting and broadcasting More narrowcasting and broadcasting Click here to Save Answer & Move to Next Question


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"Looking for new customers" refers to which one of the following concepts? Select correct option:

Soliciting Presenting Prospecting Soliciting Click here to Save Answer & Move to Next Question


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Which one of the following is the primary purpose of a broker? Select correct option:

Take title to a producer's goods Sell directly to the final consumer Sell directly to producers Bring buyers and sellers together Click here to Save Answer & Move to Next Question


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Why do manufacturers offer channel members quantity discounts, promotional allowances and slotting allowances? Select correct option:

To increase the level of vertical integration To establish long-term transactional relationships To take advantage of price elasticity To encourage them to actively market the product Click here to Save Answer & Move to Next Question


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Orde Orderr proc proces essi sing ng,, inve invent ntor ory y mana manage geme ment nt,, mate materi rial als s transportation fall under which of the following activities?

hand handli ling ng,,

ware wareho hous usin ing, g,

and and


Wholesaling Retailing Physical distribution Channel management Click here to Save Answer & Move to Next Question v


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Which of the following is an intensive growth strategy of increasing sales in present markets with present products? Select correct option:

Market development Market penetration Product development Market saturation Click here to Save Answer & Move to Next Question


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Setting low prices to encourage initial product trial and to generate sales growth reflects which one of the following pricing method? Select correct option:

Penetration pricing Skimming pricing Competition-Based Pricing Cost-Based Pricing Click here to Save Answer & Move to Next Question


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Setting low prices to encourage initial product trial and to generate sales growth reflects which one of the following pricing method? Select correct option:

Penetration pricing

Skimming pricing Competition-Based Pricing Cost-Based Pricing Click here to Save Answer & Move to Next Question


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If a retailer needed help with store design and training sales personnel, it would most likely use the services of which of the following wholesalers? Select correct option:

Full-service wholesaler Full-price wholesaler Rack jobber Cash-and-carry wholesaler Click here to Save Answer & Move to Next Question


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Customers buy from stores and firms that offer the highest ________. Select correct option:

Value for the dollar Customer perceived value Level of customer satisfaction Company image Click here to Save Answer & Move to Next Question


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The marketer’s job does not end when the product is bought. After purchasing the product, the consumer consumer will will be satisfie satisfied d or dissatisfied dissatisfied and will will engage engage in which of the following following behavior? Select correct option:

Dissonance-Reducing Buying Behavior Habitual buying behavior Post purchase behavior Variety-seeking buying behavior Click here to Save Answer & Move to Next Question


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Which one of the following is NOT a part of marketing control process? Select correct option:

Set goals for organization Measure performance Take risk for profit Evaluate performance Click here to Save Answer & Move to Next Question


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British Steel provides steel to various manufacturers in Britain. British Steel would most likely segment markets based on which one of the following variables: Select correct option:

Demographic Psychographic Type of organization Market density Click here to Save Answer & Move to Next Question


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Which one of the following SBUs is low-growth, high share businesses which generate a lot of cash that the firm uses to pay its bills and support other SBUs that need investment. Select correct option:

Stars Cash cows Question marks Stars and cash cows Click here to Save Answer & Move to Next Question


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Mr. A's girlfriend tells him she wants jewellery for Christmas. He decides to go to a store that provide provides s the best possible possible selectio selection n of jewellery. jewellery. His best choice choice would would be to shop at a __________ store. Select correct option:

Department Discount Specialty Convenience Click here to Save Answer & Move to Next Question


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At which stage personal or difficult questions should be asked in a questionnaire? Select correct option:

In beginning In the middle In the last At any point in time Click here to Save Answer & Move to Next Question


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A local firm wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies? Select correct option:

Making money is our business The customer is always right Keep prices low Focus on today

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The greater the comparative advantage of a new product over those already in the market, the more quickly the product will move through the early stages of the product life cycle. Select correct option:

True False Click here to Save Answer & Move to Next Question


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Which of the following sets refers to the sequence of marketing management functions? Select correct option:

Control – implementation – market planning Market planning – control – implementation Implementation – control – market planning Marketing planning – implementation - control Click here to Save Answer & Move to Next Question


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Open-en Open-ended ded question questions s are especial especially ly useful useful in which which of the followi following ng research research when the researcher is trying to find out what people think but not measuring how many people think in a certain way?


Causal research Observational research Experimental research Exploratory research Click here to Save Answer & Move to Next Question


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The correct sequence of an organization’s supply chain from a systems perspective is: Select correct option:

Acquisition of resources, transformation process, delivery to customers Transformation process, delivery to customers, acquisition of resources Delivery to customers, acquisition acquisition of resources, transformation process Transformation process, acquisition of resources, delivery to customers Click here to Save Answer & Move to Next Question

MC090405190 MC09040519 0 : Tammor Bin Shahid

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Which one of the following is NOT a product attribute? Select correct option:

Product quality Product features Product style and design

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Product price Click here to Save Answer & Move to Next Question


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Which one of the following pricing policy may result in losing money on the product? Select correct option:

Price leader Psychological discounting Penetration pricing Special-event pricing Click here to Save Answer & Move to Next Question


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Information that already exists somewhere, having been collected for another refers to which of the following data? Select correct option:

Primary data Secondary data Encrypted Encrypted data Bulk data Click here to Save Answer & Move to Next Question


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If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use? Select correct option:

Advertising Publicity Personal selling Sales promotion Click here to Save Answer & Move to Next Question


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What might be the effect of a successful price increase on profits? Select correct option:

Profit can increase Profit can decrease No change observed in profits Infinite change in profits Click here to Save Answer & Move to Next Question v


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People are willing to work for large organizations but expect them to become increasingly socially responsible. What does this statement show? Select correct option:

People’s views of the universe People’s views of nature People’s views of society People’s views of organization Click here to Save Answer & Move to Next Question


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Polaroid is aiming its Cool Cam camera at teenagers. Which of the following options reflect Teenagers? Select correct option:

Target audience Segmentation Target market Focus group Click here to Save Answer & Move to Next Question


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Three key issues associated with initiating price changes are, the circumstances, the tactics and: Select correct option:

Sales targets

Bad publicity Stock levels Competitor reactions Click here to Save Answer & Move to Next Question


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According to Philip Kotler how many marketing management philosophies are there? Select correct option:

Three Four Five Six Click here to Save Answer & Move to Next Question


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Beyond quality level, high quality also can mean high levels of quality consistency. Here, “Freedom from defects and consistency in delivering a targeted level of performance” refers to which of the following qualities? Select correct option:

Perceived quality Product quality Adherence quality Conformance quality



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Which one of the following statements is NOT for mature consumers? Select correct option:

The best strategy is to appeal to their active, multidimensional lives. They are an ideal market for exotic travel. High-tech home entertainment entertainment products appeal to them. They place more importance on brand names and are more brands loyal. Click here to Save Answer & Move to Next Question


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Developing a product or service involves defining the benefits that it will offer. The benefits such as quality, features and design, style that are communicated communicated and delivered comes under which of the following categories? Select correct option:

Private brands Product attributes Consumer products Product mixes Click here to Save Answer & Move to Next Question


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“A firm decides to target several market segments or niches and designs separate offers for each” Which one of the following strategies BEST describes it? Select correct option:

Undifferentiated Undifferentiated marketing strategy Differentiated Differentiated marketing strategy Concentrated marketing strategy Custom marketing strategy Click here to Save Answer & Move to Next Question


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A person’s buying choices are further influenced influenced by four major psychological factors. Which is NOT one of these factors? Select correct option:

Motivation Perception Habitual buying behavior Learning Click here to Save Answer & Move to Next Question


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Which one of the following category provides the resources needed by the company and competitors to produce goods and services? Select correct option:

Suppliers Customers Competitors Publics Click here to Save Answer & Move to Next Question v


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Mobilink divides divides buyers into groups based on their knowledge, attitudes, uses or responses to a product. It is obviously using which type of segmentation? Select correct option:

Behavioral Psychographic Demographic Geographic Click here to Save Answer & Move to Next Question


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Which one of the following the “target audience” for an advertising campaign? Select correct option:

Information base on which to develop the campaign

Location and geographic distribution of persons Group of people toward whom the advertisements are directed Overall goal of the advertising campaign Click here to Save Answer & Move to Next Question

MC090403432 MC09040343 2 : Kamran Haider

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Which one of the following is NOT a part of marketing control process? Select correct option:

Set goals for organization Measure performance Take risk for profit Evaluate performance Click here to Save Answer & Move to Next Question


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Which of the following environment involves natural resources that are needed as inputs by marketers or that are affected by marketing activities? Select correct option:

Cultural environment Natural environment Political environment Technological environment Click here to Save Answer & Move to Next Question


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What does the meaning of the physical arrangeme arrangement nt of the illustration, headline, subheadline, subheadline, body copy and the signature? Select correct option:

Copy Art design Layout Storyboard Click here to Save Answer & Move to Next Question


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Which one of the following pricing policy may result in losing money on the product? Select correct option:

Price leader Psychological discounting Penetration pricing Special-event pricing Click here to Save Answer & Move to Next Question


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A producti production on operativ operative e at a cheese cheese factory factory discovered discovered that the slicing process process could could be

speeded up if the machine had a certain type of arm attached. He consulted the supervisor about purchasing one. The operative would be considered as which of the following members? Select correct option:

User Influencer Buyer Decider Click here to Save Answer & Move to Next Question


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Building, keeping and growing profitable value-laden relationships with all customers of a company refers to which one of the following concept? Select correct option:

Customer lifetime value Customer perceived value Customer relationship management Societal marketing Click here to Save Answer & Move to Next Question


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Which of the following number refers to the Universal marketing functions? Select correct option:

Seven

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Eight Nine Ten Click here to Save Answer & Move to Next Question


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The decline stage is marked by chronically decreasing profits. Select correct option:

True False Click here to Save Answer & Move to Next Question


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How many forces are in a Porter’s model of competition? Select correct option:



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When When suppl supplier iers, s, distri distribu butor tors, s, and and custo customer mers s partne partnerr with with each each other other to improv improve e the performance of the entire system, they are participating in which of the following systems? Select correct option:

Value delivery network Channel of distribution Supply chain Demand chain Click here to Save Answer & Move to Next Question


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Which of the following is the last step in marketing research process? Select correct option:

Developing the research plan Interpreting and reporting the findings Defining the problem and research objectives Implementing Implementing the research plan Click here to Save Answer & Move to Next Question


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Marketing strategies are developed on the basis of which of the following?

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Opportunities Strength Threats Weakness Click here to Save Answer & Move to Next Question


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One of the following is NOT a key function that intermediaries play in completing transactions. Select correct option:

Promotion Negotiation Financing Pricing Click here to Save Answer & Move to Next Question


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The network that connect people within a company to each other and to the company network reflect which of the following technologies? Select correct option:

WAN Intranet

Extranet Internet Click here to Save Answer & Move to Next Question


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According to Philip Kotler how many marketing management philosophies are there? Select correct option:



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When Nokia introduced its new mobile set in the market in response to consumer demand, which one of the following philosophy is consistent with such action? Select correct option:

Selling concept Production concept Customer concept Marketing concept Click here to Save Answer & Move to Next Question


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To reduce time demands on their outside sales forces, many companies have increased the size of their inside sales forces, which include technical support people and sales assistants. Which one of the following can also be another part of the sales force? Select correct option:

Order takers Order getters Telemarketers Secretaries Click here to Save Answer & Move to Next Question


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A person’s buying choices are further influenced influenced by four major psychological factors. Which is NOT one of these factors? Select correct option:

Motivation Perception Habitual buying behavior Learning Click here to Save Answer & Move to Next Question


Quiz Start Time: 09:59 PM

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Question # 21 of 25 ( Start time: 10:10:36 PM )

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The price quoted before any discount or reduction refers which one of the following price? Select correct option:

Barter price Transaction price Market price List price Click here to Save Answer & Move to Next Question


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“Incr “Increas easin ing g deman demand, d, as well well as chang changin ing g or even even reduc reducing ing deman demand” d” whic which h one one of the following concept is consistent with this statement? Select correct option:

Marketing management Marketing myopia Demarketing Relationship management Click here to Save Answer & Move to Next Question


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Organizations that rely heavily on personal selling are likely to use other promotional efforts. What is the purpose of these promotional efforts? Select correct option:

Promote their less expensive products. Urge consumers to send their comments and ideas to the firm. Promote free gifts to consumers. Improve the effectiveness of salespeople. salespeople. Click here to Save Answer & Move to Next Question


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All of the following are major steps in developing new products EXCEPT: Select correct option:

Test marketing Evaluation of competitors Business analysis Idea generation Click here to Save Answer & Move to Next Question


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People often buy the kind of clothing. What does it show? Select correct option:

Attitude Status Learning Lifestyle

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Marketing Mcqs

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