This is the beginner-try in analyzing a business case.. several mistakes, here and there.. it is about Unilever, big company in indonesia, Unilever is the king of consumer goods, al…Deskripsi lengkap
This is the beginner-try in analyzing a business case.. several mistakes, here and there.. it is about Unilever, big company in indonesia, Unilever is the king of consumer goods, al…Full description
This is the beginner-try in analyzing a business case.. several mistakes, here and there.. it is about Unilever, big company in indonesia, Unilever is the king of consumer goods, al…Full description
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case studyFull description
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case studiesFull description
OTSDFull description
case study on beautiful concept of six sigma....
Engineering Management case study
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Here the solution to the problem stated in the case study is mainly focusing on the rural section of the market. Idea :
1. Organizing campaigns and programs to educate people in the rural areas about water borne diseases, primarily in schools. This would target the younger sections of the society which are open to experimenting with new products and educate them about the pros of the conventional conventional product and cons of using traditional methods. 2. Organizing village village fair (mela) (mela) to make middle-aged people people aware aware of the water related problems, diseases and their repercussions and also tell them about the product. 3. Drawing a monetary monetary comparison between between the precautions precautions taken before occurrence occurrence of disease and the treatment undergone after the occurrence of disease. This will help the villagers realize that the cost of installing a pureit at home, as a precautionary measure against water borne diseases is very less vis-à-vis the high medical bills and risk to life they’re faced with in the absence of a water purifier. We could cite examples of people having suffered in the past, from their community. This approach would help people to understand the far-fetched consequences of consumption of impure water.
Approach:
1. Marketing Pureit Pureit by conducting quizzes on the importance of of consumption of pure water and printing or telecasting advertisements showcasing rural India progressing day by day, by becoming more and more aware of surroundings. The advertisements must depict the product as inexpensive, inexpensive, and made for the masses. 2. Spreading awareness awareness about the diseases, diseases, citing references from past deaths due to these diseases in the community. 3. Sharing the difference difference experienced, experienced, in terms of users of Pureit becoming becoming less prone to water-borne diseases as compared to users of regular tap water. Collecting feedback from the people who have installed the product. 4. Emphasizing on “pure water” being a necessity for survival. 5. Addressing problems pertaining to availability of impure water owing to open drainage systems, open wells and lack of sanitation facilities in rural sectors. And how these problems can be overcome by the use of Pureit.
Size of Prize:
According to recent survey, village count in India is around 4000 and villages in India have an average population of 10,000 with 31% of population below age of 15. Since younger age group would be more approachable to such kind of marketing, implementation of idea is expected to increase the market penetration in rural areas to 8-10% as compared to present scenario. And this growth rate is expected to increase by 10% annually as the campaign grows.
Success Measures:
Penetration of the product in the targeted villages along with the reduction in the number of cases of water-borne diseases reported in the local hospital. Along with this, the increase in sales in the targeted areas is an indicator to the reach of idea implemented.
