Tweeter Quantitative Analysis

Mean Product Price for Overlapping Products All values in Dollars 1) Colo Colorr TVs TVs ((T ((Twe weet eter er carr carrie iess 14 14 Mod Model els: s: 11 ove overl rlap ap and and 3 ar are uni uniqu quee to to Twe Tweet eter er))

Competitors Mean Price Tweeter's Mean Price Number Of Overlapping Models

Lechmere Circuit City TheWiz 675 552 666 668 566 676 10 5 9

We can see that in the overlapping colour TVs Tweeter has a lower mean price than Lach

2)

CD Play Player erss (Tw (Twee eete terr car carri ries es 20 Mode Models ls:: 7 over overla lap p and and 13 are are uni uniqu quee to to Twe Tweet eter er))

Competitors' Mean Price Tweeter's Mean Price Number Of Overlapping Models

Lechmere Circuit City TheWiz 193 255 215 180 257 200 3 4 4

We can see that in the overlapping CD Player models, Tweeter again has a lower mean pr 

3)

Camc Camcor orde ders rs (Twe (Tweet eter er carr carrie iess 13 13 Mod Model els: s: 12 over overla lap p and and 1 is is uni uniqu quee to to Twe Tweet eter er)) Lechmere Circuit City TheWiz 893 875 805 Competitors' Mean Price 895 877 806 Tweeter's Mean Price 11 11 8 Number Of Overlapping Models

We can see that in the overlapping Camcorder models, Tweeter again has a higher mean p

4)

Ster Stereo eo Spea Speake kers rs (Twe (Tweet eter er carr carrie iess 23 Mode Models ls:: 1 over overla lap p and and 22 are are uniq unique ue to Tweet weetee Lechmere Circuit City TheWiz  N/A N/A 198 Competitors' Mean Price  N/A N/A 200 Tweeter's Mean Price 0 0 1 Number Of Overlapping Models

We can see that in the overlapping stereo speaker model, Tweeter has a higher mean pric

*Data from pg-20,21,22,23 Exhibit 13

ere but has a higher mean price than both Circuit City and The Wiz

ice than Lachmere and also The Wiz but has a higher mean price than Circuit City.

rice than all the three competitors viz. Lachmere, The Wiz and Circuit City.

)

than The Wiz.

Mean Product Price within Selected Product Categories All values in $

27" Color TV Multiple CD Player Camcorders Stereo Speakers

Lechmere Circuit City The Wiz Tweeter 553 507 563 648 229 240 229 389 713 740 737 845 261 244 355 642

Conclusion :

The above table displays the mean prices of all the products sold by Tweeter and its three major c We see that in colour TVs segment, prices at Tweeter are almost 20% higher than the average pric Similarly, in camcorders, prices at Tweeter are almost 16% higher than prices at the other retailers This is more pronounced in the case of CD Players and Stereo Speakers where prices at Tweeter a Thus we can say that Tweeter has a low price competitiveness when compared with other retailers

Average Price of all competitors

%age by which Tweeter is high priced

541 233 730 287

19.78 67.19 15.75 123.95

mpetitors. We can see that products at Tweeter are priced higher than the competitors in all four categories. es offered by its competitors. . e higher by almost 67% and 124% respectively. .