Name (Optional): Gender: Name of Travel Agency: Ownership: Government_____ Private _____ Other _____
Age: Designation/ Position: Year of Establishment:
Kindly check and write your best answer.
1. Which promotional strategy is being used most frequently by your agency? Advertising A. B. C. D. E. F. G. H. I. J.
Print Advertising (newspapers, magazines, brochures, flyers) Outdoor Advertising (billboards, kiosks, trade shows and events) Broadcast Advertising (television, radio and internet) Covert Advertising (advertising in movies) Surrogate Advertising (advertising indirectly (banned by law) Public Service Advertising (advertising for social causes) Celebrity Advertising Journal Article (to date no clear conformity exists on scholarly refereed and non refereed publications) Contribution to weekly/daily newspaper Loose leaf publications (these can only be reported the first time as a scholarly publication.
Public Relations: A. Media Relations (TV, newspaper, magazine, internet) B. Newsletters (used by marketers to maintain regular communication w/ their current and potential customers) C. Special Events (to catch media attention for arouse public interest) D. Speaking Engagements (speak in front of industry conventions)
Promotions A. B. C. D. E.
Personal Selling Product Demonstration Yellow Page Listing Newsletters Flyers
Publicity A. Posters B. Word of mouth C. Bookmarks D. Banners
2. Do you usually give promotional discounts to your clients? Yes
No
3. If there were no special promotions, would there still be clients coming to your agency? Yes
No
4. Does internet advertising give a lot of help to increase the sales and add more clients to your promotion? Yes
No
5. How about other advertising agents like printing, television or radio advertisements, do they also help increase the sales and get more clients? Yes
No
6. Would having a good PR attract more clients to come into your Travel agency? Yes
No
7. Do you compare online rates to travel agency rates? Yes
No
8. Do you remind your clients about the personal rates of your tour packages, promos and seasonal packages? Yes
No
9. How about some other travel services, do you always accept them? Yes
No
10. Do you think that marketing strategy is important in the preferences of Travel agencies? Yes
No
11. Do you think that budgeting is important in marketing strategy? Yes
No
12. Do you identify the type of consumer you want based on your marketing strategy? Yes
No
13. Do you have more knowledge about the market of the products of your agency that you deal with customer? Yes
No
14. Do you think that knowing your consumer is important in making strategy? Yes
No
15. Do you think that budget has an important role to play in the process of making your own marketing strategy? Yes
No
16. Does your promos and travel packages clearly communicate in what you are about you want them to know and understand? Yes
No
17. Are your packages and promos effectively different from other travel agencies? Yes
No
18. Do you know your most profitable customer and are you targeting prospects that look like your best customer? Yes No 19. Do you think that you gain more marketing advantages by offering great packages and promos in your agencies with a greater value? Yes
No
20. Do you understand what the factors considered by potential travelers in selecting your product and services are you focusing your marketing campaigns on those factors? Yes
No
21. The promotional activities undertaken by your agency is effective? Yes
No
22. Do you give extra products or services to your clientele?
Yes No 23. Do you think that having these promotional strategies can gain more profit? Yes
No
24. If you use these promotional strategies, do you think that your agency will be known for its products and services? Yes
No
25. When does your agency use promotional activities? All around year During the tourism season.
Before the season (please specify the month or duration) ___________________________________________________________________ Others (please specify) ___________________________________________________________________
Name (Optional): Gender: Name of Travel Agency: Ownership: Government_____ Private _____ Other _____
Age: Designation/ Position: Year of Establishment:
Kindly check and write your best answer.
For Travel Agency 1. Which promotional strategy is being used most frequently by your agency? Advertising A. B. C. D. E. F. G. H. I. J.
print advertising (newspapers, magazines, brochures, flyers) outdoor advertising (billboards, kiosks, trade shows and events) broadcast advertising (television, radio and internet) covert advertising (advertising in movies) surrogate advertising (advertising indirectly (banned by law) public service advertising (advertising for social causes) celebrity advertising journal article (to date no clear conformity exists on scholarly refereed and non refereed publications) contribution to weekly/daily newspaper loose leaf publications (these can only be reported the first time as a scholarly publication.
Public Relations: A. media relations (TV, newspaper, magazine, internet) B. newsletters (used by marketers to maintain regular communication w/ their current and potential customers) C. special events (to catch media attention for arouse public interest) D. speaking engagements (speak in front of industry conventions)
Promotions A. B. C. D. E.
personal selling product demonstration yellow page listing newsletters Flyers
Publicity A. B. C. D.
posters word of mouth bookmarks banners
For Travel Agency
1. When does your agency use promotional activities? All year round During peak season. Before the season (please specify the month or duration) ___________________________________________________________________ Others (please specify) ___________________________________________________________________
For Travel Agency Question 1. Do you usually give promotional discounts to your clients?
2. If there were no special promotions, would there still be clients coming to your agency?
3. Does internet advertising give a lot of help to increase the sales and add more clients to your promotion?
4. How about other advertising agents like printing, televisions or radio advertisements, do they also help increase the sales and get more clients?
5. Would having good public relations attract more clients to come into your travel agency?
6. Do you compare online rates to travel agency rates?
7. Do you remind your clients about the personal rates of your tour packages, promos and seasonal packages?
8. How about some other travel services, do you always accept them?
9. Do you think that marketing strategy is important in the preferences of travel agencies?
10. Do you think that budgeting is important in marketing strategy?
11. Do you identify the type of consumer you want based on your marketing strategy?
12. Do you have more knowledge about the market of the products of your agency that you deal with customer?
13. Do you think that knowing your consumer is important in making strategy?
Yes
No
14. Do you think that budget has an important role to play in the process of making your own marketing strategy?
15. Does your promos and travel packages clearly communicate in what you are about you want them to know and understand?
16. Are your packages and promos effectively different from other travel agencies?
17. Do you know your most profitable customer and are you targeting prospects that look like your best customer?
18. Do you think that you gain more marketing advantages by offering great packages and promos in your agencies with a greater value?
19. Do you understand what the factors considered by potential travelers in selecting your product and services are you focusing your marketing campaigns on those factors?
20. Is the promotional activities undertaken by your agency effective?
21. Do you give extra products or services to your clientele?
22. Do you think that having these promotional strategies can gain more profit?
23. If you use these promotional strategies, do you think that your agency will be known for its products and services?
