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The research work has been conducted in order to examine the level of satisfaction towards internet banking services. The main reason behind this study is to analyze the purpose of using internet banking, reasons behind choosing internet banking and
A COMPARATIVE STUDY OF CUSTOMER SATISFACTION TOWARDS THE SOFT DRINK WITH SPECIAL REFERENCE TO PEPSI AND COCA-COLA
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SYNOPSIS FOR RESEARCH PROJECT REPORT (BBA-605) On
“TO STUDY THE CUSTOMER SATISFATION LEVEL TOWARDS COCA-COLA PRODUCTS IN LUCKNOW”
Towards partial fulfillment of Bachelor of Business Administration (BBA) (BBD University, Lucknow)
Submitted to:
Submitted by:
Ms. Shreya Yadav
Shubham Kumar Shrivastava Roll No. 1140671195
Session 2016-2017 School of Management Babu Banarasi Das University Sector I, Dr. Akhilesh Das Nagar, Faizabad Road, Lucknow (U.P.) India
1. TOPIC: “TO STUDY THE CUSTOMER SATISFATION LEVEL TOWARDS COCA-COLA PRODUCTS IN LUCKNOW”
2. INTRODUCTION & REVIEW OF LITERATURE: Customer satisfaction is a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business and part of the four prospective of balanced score card. IN a competitive market place were businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy customer satisfaction drives successful private sector business. High performing businesses have developed principles and strategies for achieving customer satisfaction. This paper presents a framework or set of ideas for using customer satisfaction principles and strategies to improve the quality responsiveness, and possibility of public sector privately provided services in vulnerable communities. The framework suggested that resident who live in tough neighborhoods can be supported through customer satisfaction strategies to become empowered individuals
Who informed perspectives influence decisions about what, how, when, and where services are available to them. Customer satisfaction is the customers response to the evaluation of the perceived discrepancy between prior expectation and the actual performance of the product as perceived after its consumption.
LIETARURE REVIEW Dhuna (1984) in his article “An Analysis of Consumer Behaviour - A Case Study of Soft Drinks” done in Rohtak during 1983-84 aimed at determining the prevalent attitudes of consumers towards soft drinks. Taking a sample of 150 consumer, he showed how factors like age, profession, sere and income affect attitudes in the purchase of the products his finding were as follows: Campa Cola a pure soft drinks product, was found to be highly popular among the consumers. The second position was held by Thumps up,the third by Limca and the fourth by gold spot. Regarding the consumption pattern of consumers, it was found that 54 percent of the respondents were in the habit of taking soft drinks in summer only. Taste and the respondents interest in the product’s advertisements, were found to ply the most important role in the purchase - decision. It was also found that about 70 percent of the respondents changed their brand quite often.
3. SCOPE OF THE STUDY In this competitive modern age where different qualities and types of goods exist; branding is given special importance in the business world not only giving separate identity but also easy recognition to the product and so also creates a special brand preference Customer satisfaction covers all the areas of importance to consumers which in-turn helps the company in preparing strategies for a well-built and improved Customer satisfaction for the product of the company. The subject is studied for the improvement of the product in view of the limitations of the study, which will help me in acquiring a better insight and understanding the trivial aspects of the Customer satisfaction.
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