CHAPTER-I INTRODUCTION
1
CHAPTER-1 INTRODUCTION
Great companies start with great ideas and Amway is no exception. Amway Amway,, an abbreviation for "American Way", was coined in 1959 by founders, ay !an !an Ande and #ichard $e!o $e! os. %he business was buit on the simpe integrity of heping peope peop e ead better ives.
%he vision of the Amway &ndia 'nterprises franchise is franchise is (&nspiring peope to ive better ives). With the mission to provide the best business opportunity, the direct saes business deivers exceptiona *uaity products in the foowing areas+
utrition and weness -ersona care ome care ome tech and insurance.
%he Amway &ndia 'nterprises franchise/s vaues have enabed it to guide its actions and hep achieve everything without compromise or harm.
#ecording a huge saes turnover year after year, Amway Amway &ndia 'nterprises franchise is aso the founder member of the &ndian $irect 0eing Association &$0A2. %he mutieve mar3eting business was awarded the 4#ising usiness 0tar 0tar of the 6iennium7 award by the 8arnata3a Wefare We fare Association in ctober :;;;.
A the <5 products in four categories sod in &ndia match Amway7s goba *uaity standards. With a tamper=proof tamper=proof sea and a 1;;> 6oney ac3 Guarantee, a products are environmentay friendy and not tested on animas. %hrough its presence in &ndia, the mutieve mar3eting franchise enhances human resource deveopment deveop ment through entrepreneuria opportunity and sef= empoyment. Amway aso encourages the return of its used product bottes for re=cycing, thus preventing their misuse.
CUSTOMER SATISFA SATISFACTION CTION 2
CHAPTER-1 INTRODUCTION
Great companies start with great ideas and Amway is no exception. Amway Amway,, an abbreviation for "American Way", was coined in 1959 by founders, ay !an !an Ande and #ichard $e!o $e! os. %he business was buit on the simpe integrity of heping peope peop e ead better ives.
%he vision of the Amway &ndia 'nterprises franchise is franchise is (&nspiring peope to ive better ives). With the mission to provide the best business opportunity, the direct saes business deivers exceptiona *uaity products in the foowing areas+
utrition and weness -ersona care ome care ome tech and insurance.
%he Amway &ndia 'nterprises franchise/s vaues have enabed it to guide its actions and hep achieve everything without compromise or harm.
#ecording a huge saes turnover year after year, Amway Amway &ndia 'nterprises franchise is aso the founder member of the &ndian $irect 0eing Association &$0A2. %he mutieve mar3eting business was awarded the 4#ising usiness 0tar 0tar of the 6iennium7 award by the 8arnata3a Wefare We fare Association in ctober :;;;.
A the <5 products in four categories sod in &ndia match Amway7s goba *uaity standards. With a tamper=proof tamper=proof sea and a 1;;> 6oney ac3 Guarantee, a products are environmentay friendy and not tested on animas. %hrough its presence in &ndia, the mutieve mar3eting franchise enhances human resource deveopment deveop ment through entrepreneuria opportunity and sef= empoyment. Amway aso encourages the return of its used product bottes for re=cycing, thus preventing their misuse.
CUSTOMER SATISFA SATISFACTION CTION 2
%he defini definitio tion n of custom customer er satisf satisfact action ion has been widey widey debated debated as organi organi?at ?ation ionss increasingy attempt to measure it. @ustomer satisfaction can be experienced in a variety of situations and connected to both goods and services. &t is a highy persona assessment that is great greaty y affe affect cted ed by cust custom omer er expec expecta tati tion ons. s. 0ati 0atisf sfact actio ion n aso aso is base based d on the the cust custom omer erss experience of both contacts with the organi?ation and persona outcomes. 0ome researchers define a satisfied customer within the private sector as (one who receives significant added vaue) to hisBher bottom ine. @ustomer satisfaction differs depending on the situation and the product or service. A customer may be satisfied with a product or service, an experience, a purchase decision, a saesperson, store, service provider, or an attribute or any of these. @ustomer satisfaction is a highy highy person persona a assess assessmen mentt that that is great greaty y infue infuenced nced by indivi individua dua expect expectati ations ons.. 0ome 0ome definitions are based on the observation that customer satisfaction or dissatisfaction resuts from either the confirmation or disconfirmation of individua expectations regarding a service or product. %o avoid difficuties stemming from the 3aeidoscope of customer expectations and differences, some experts urge companies to (concentrate on a goa thats more cosey in3ed to customer e*uity.) e*uity.)
OBJECTIVES %he study encompassed the foowing obCectives
%o study the consumer awareness and preference towards Amway products %o anayse the eve of satisfaction of consumer towards Amway products
STATEMENT STATEMENT OF PROBLEM: 3
@onsumer satisfaction with regard to Amway products depends upon user expectation and various factors i3e price, *uaity and brand image. @ustomer satisfaction differs from one consumer to other based on various factors. Attitudes and opinions of the consumers incude product interest, brand image. %he necessity that has arisen for the study has been to identify the eve of consumer satisfaction towards Amway products and to 3now about the causes for shifting their preference from Amway to other brands because of high price and other reasons. ence, the current study on customer satisfaction towards Amway has been conducted.
SCOPE OF THE STUDY %he study has focused on the consumer satisfaction in reation to Amway products. %he study has anay?ed the source of awareness with regard to Amway products. &t identified the factors of preference towards Amway products. %he study has aso reveaed the eve of preference towards Amway products.
LIMITATIONS
$ue to time constraint the study was conducted ony in @oimbatore city.
RESEARCH METHODOLOGY
4
PRIMARY DATA %he primary data is the source of coection of information. %o anay?e the consumer satisfaction towards Amway products,1:; respondents were seected from within the @oimbatore city. %he respondents incuded students, business peope, empoyees, and home ma3ers. &n order to coect the reevant data from the respondents a *uestionnaire consisting of :9 *uestions was distributed to 3now the persona opinion of the respondents towards Amway products.
SECONDARY DATA
ournas Websites ews daiies
AREA OF THE STUDY %he study was underta3en in @oimbatore city.
PERIOD OF THE STUDY %he study has spanned a period of D months from the 1Eth of une,:;1: to 1Eth 0eptember :;1:.
STATISTICAL TOOLS USED
-ercentage anaysis @hi=s*uare test
0A6-F' 0&' 1:; #espondents in @oimbatore @ity.
5
CHAPTER-II REVIEW OF LITERATURE
6
CHAPTER-2 REVIEW OF LITERATURE
#.Hurger 19912 conducted a study on consumer satisfaction towards ight weight aptops and it was inferred that the various features i3e touch screen, sim and see3, advanced power management provided in the aptop highy infuences the satisfaction of the consumer.
-.#aCendran 199I2 conducted a study on (consumer preference for shampoo). %he obCective of the study was to anaysis the impact of advertisement of different brands of shampoo and consumer behaviour towards buying. %he data was coected in 'rode district to the sampe si?e of 1;; respondents by using convenient samping method. &t was found from the study that maCority preferred *uantity, which ranged from 9m to 1<;m pac3ets, and peace was not an important factor for their purchase
-rof. havin -andya :;;;2 conducted a study on (the report on shampoo and reevant facts) respondents were as3ed about the brand of the shampoo which they use. &t reay astonishing that haf of the respondents did not respond to the *uestion or were reuctant to say anything about the usage of their shampoo brands. %he JF brands rue the shampoo category, @F&&@ -FJ0 is used by 15.I:> of the respondents foowed by 0J0&F8 is used by 9.DE>, @inic AFF @F'A# is used by K.I9>. Hrom the respondents obtained KI.E<5, JF brand of shampoo is used by D1.:5>, -LG brands of shampoo is used by E.59>. 'A$L0JF$'# became very popuar and acceptabe, whie -A%'% and #'&@' are gaining the ground @avins 3are brand have K.9I> of brand usage. ow @&@8 shampoo heading the ground.
.8othai aya3i :;;12 conducted a study on (rand preference of toiet soap users with specia reference to Gobichettipaayam tau3) has found that a arge number of brands of toiet soaps avaiabe in the mar3et which defer & price , *uaity, *uantity etc due to the favourabe features of brands, the consumers have preferred to purchase their oya brands ony. %he study has concuded that best *uaity soaps at reasonabe price, maCority of the respondents preferred A6A6 as their brand ony
0angeetha.% :;;:2 undertoo3 a study on ( brand '*uity of hair care products and distribution of D products segments in the city of @oimbatore for @avin @are imited) pertaining to the 7
residents, deaers, whoesaers and departmenta stores with the sampe si?e of 15;. &t was found that consumers are aware of hair care products of cavin care and most of them beong to the age group of 15 to :5 years.
#amya $evi :;;:2 conducted a study on ($eveoping mar3eting strategy for attraction and retention of consumers with specia reference to ohnson and ohnson baby powder). %he study form of the sampe si?e of :;; respondents in @hennai city found that the awareness of ohnson and ohnson baby powder was 1<;> and retention of the consumers was 15;>.
$r.!yaCayanthi, $r.G.@hand 3u3ani, $r. Ani Abraham, and $r.0.A 8ohapure:;;I2 made a study on (Anti dandruff activity and safety of poyherba hair oi) an open piof in angaore city. %wenty five patients of both gender, from the age group of :;MK5 years, who were suffering from mid to moderate dandruff they were enroed in this study and advise to appy of 1;m of anti dandruff hair oi twice daiy for a period of two wee3s this study concudes that the anti dandruff hair oi was cinicay effective and safe
$r.A !inayagamoorthy :;;<2 made ( An 'mpirica study on shampoo consumption) aimed at the studying the consumer behaviour with regard to purchase, consumption, and post purchase evauation of shampoo with sampe si?e of 1;; respondents in @hinna3ammiyampet !iage in !eore district. %he obCective of the study was to find out awareness among the consumers about the various brands that maCority respondents prefer a shampoo for fragrance, *uaity, @oour, and advertisement. 6ost of the respondents have used the shampoo for both head bath and fu body bath.
$r.#.!iCaya 8umar, .#aman and -rof -.! -rabha :;;<2 undertoo3 a study on (satisfaction derived by users of cinic pus shampoo in @oimbatore city (:;; users of cinic pus shampoo were seected as sampe respondents on the basis of convenient samping method. %he researches with the primary obCective of measuring the extent of variation in the eve of satisfaction derived by the users of cinic pus shampoo. &t was found that out of :;; respondents :I> fa under (Fess 0atisfied) category, K:> beong to (ust 0atisfied) category and remaining D:> have been (ighy 0atisfied (with the product 8
#anCith -.!., 'a Goya :;112 conducted a case study on consumer perception for aptops it is recommended that the manufacturers have to concentrate on adding features to the existing products. %he companies have to concentrate on the important parameters i3e education and browsing.
REFERENCES
1. Dr.A.Vij!"#$r% N.R$& &' Pr().P.V.Pr*+,2/ (A study on satisfaction derived by user of cinic pus shampoo in @oimbatore city. I&'i& j(#r&0 () $r"i&3 !o o.:E, ovember :;;9, -age no.1K=:; :. R$!'4i ,21/ deveoping mar3eting strategy for attraction and retention of customers. MBA 5r(j6 submitted to -0G# 3rishnamma coege.
9
D. B+4i& 5&'!,2/ ( A report on shampoo and its reevant facts) SIBACA $&3$& r4i7. !o o. 1, &ssue=:, Apri, -age no. DD. K. P. RAJENDRAN,28/ ( A study on consumer preference for shampoo) 777.$(#+9+#.6($ . 5. S&3+.T,22/ ( A study on brand e*uity of hair care products) 777.96ri*'.6($. I. Dr. V!j!&+i% Dr. G. C+&'r&% "#0"r&i% Dr. A&i0 A*r+$ &' Dr. A. (0+5#ri ,21/ (A study on anti dandruff activity and safety of poy herba oi) I&'i& j(#r&0 () 5r('#6 &' $&3$&. !o o.D,-age o.:I. <. N. ('+i &!"i,2/ ( A study on customer satisfaction of soap users). MBA Pr(j6 submitted to -0G# 3rishnamma coege. E. Dr. Vi&!3$((r+!,28/ ( An empirica study on customer satisfaction of shampoo
consumption) 777.r4i79;2.6($. 9. R.F#r3r,21/ ( A study on consumer satisfaction towards ight weight aptops) I&'i& J(#r&0 () Mr"i&3% !o o.D &ssue no.K pg.no.9 1;. R&ji+ P.V.%E0 G(!0,211/ (A case study on consumer perception for aptops) 777.9i&j(#r&0.6($
10
CHAPTER-III COMPANY PROFILE CHAPTER-< COMPANY PROFILE
HISTORY OF AMWAY Amway is the argest direct seing company and manufacturer in the word that uses networ3 mar3eting to se a variety of products, primariy in the heath, beauty, and homecare mar3ets. Amway was founded in 1959 by ay !an Ande and #ichard $e!os. ased in Ada, 6ichigan, the company and famiy of companies under Aticor reported saes growth of :.D>, reachingJ0NE.K biion for the year ending $ecember D1, :;;9.&ts product ines incude home care products, persona care products, Ceweery, eectronics, utriite dietary suppements, water purifiers, air purifiers, insurance and cosmetics .
11
Amway conducts business through a number of affiiated companies in more than ninety countries and territories around the word. &t is ran3ed by Horbes as one of the argest private companies in the Jnited 0tates and one of the argest retaiers in the word. &n 1959, the American Way Association was formed. %his woud be the chance to grow and set the direction of a new entity. #ich and ay immediatey set out to find an initia product to add to the ine. %hey purchased the rights to Hris3, a househod ceaner which was ater renamed Fi*uid rganic @oncentrate or F.
[email protected]. &n 19I;, the American Way Association, now Amway, bought a controing share in the manufacturing faciity in 6ichigan where F@ was made. %he Amway 0aes handed product and distribution, Amway 0ervices did business reated tas3s i3e insurance for distributors2 and Amway manufacturing, which produced F@. y 19IK, the three arms of Amway were a merged into a singe entity = Amway @orporation. %he idea was by handing the manufacturing and distribution of a product ine, and then aowing a networ3 of &s. %his seemed i3e the ony way to offer what ay and #ich originay envisioned = a soid opportunity where anyone with motivation coud exce, regardess of their bac3ground and status. %his is a main part of Amway7s business phiosophy.
=N( j#9 5r('#69 &' &( j#9 909% *# 7! ( *r 0i)> .
Amway promotes individua entrepreneurship through its innovative direct seing approach of word cass consumer products. Amway &ndia is the countrys eading direct seing H6@G=company which manufactures and ses word=cass c o n s u m e r p r o d u c t s .
VISION
&nspiring peope to ive better ives. MISSION
12
%o provide the best business opportunity. %o deiver exceptiona *uaity products to urban and semi urban homes in the areas of nutrition and weness, cosmetics, persona care, home care, home tech and insurance.
GOAL OF AMWAY
%he deveopment of new business opportunities
%o increase the companys roe in reation to socia responsibiity
%o provide exceent customer service
THE EARLY YEARS Amway *uic3y outgrew its origina faciities in the basements of #ich $e!os7s and ay !an Ande7s homes. &n its first fu year of business, Amway7s saes were more than haf a miion doars.
THE NE?T GENERATION As carefuy panned by #ich and ay, the second generation !an Ande and $e!os famiies too3 the hem during the 7 9;s. %he -oicy oard was formed and 0teve !an Ande and $ic3 $e!os succeeded their fathers as @hairman and -resident. &n :;;;, Amway prepared for a new century and a new exciting era. Amost 5; years after Amway began, the $e!os and !an Ande famiies created a new structure to meet the chaenges of this new century. A parent company, Aticor, was estabished with subsidiaries Amway, Ouixtar and Access usiness GroupPthe atter to consoidate manufacturing and distribution for the enterprise. At the hem of Aticor are 0teve !an Ande @hairman2 and $oug $e!os -resident2, Cointy hoding the ffice of the @hief 'xecutive. %oday each area of the business, incuding Amway, has the freedom to buid on its strengths.
13
COUNTRY@S NO 1 DIRECT SELLING COMPANY •
Amway &ndia is the countrys eading direct seing H6@G=company which manufactures and ses word=cass consumer products. A its products are covered by a 1;; per cent 6oney ac3 Guarantee. &f not competey satisfied with the product, the consumer can return it for a 1;;> refund.
•
%here is no Coining fee for the Amway business Q any adut can enro as an Amway distributor, without any payment.
MANUFACTURING •
Amost a Amway &ndia products are manufactured in the country through seven third party contract manufacturers. %o bring the identified contract manufacturers production faciities and s3is to internationa standard, Amway has invested in transfer of state=of= the=art, word=cass technoogy to the contract manufacturers free of cost.
PRODUCTS •
At present, Amway &ndia offers over 1D; products in five categories. %hey are -ersona care category, ome @are category, utrition L Weness category, @osmetics and Great !aue -roducts.
•
With the exception of @osmetics range ArtistryR2 and some products in utrition and Weness category, a Amway &ndia products and bottes are manufactured in &ndia. 14
NATIONAL PRESENCE •
&n thirteen years of commercia operation, Amway &ndia has estabished a nation=wide presence of over 1D5 offices and 55 city warehouses and four regiona mother warehouses. %he distribution and home deivery networ3 set up with the support of independent ogistics partners is spread across over 55;; ocations. Amway continues to be a eading company in the direct seing industry. &ts fundamenta
principesPfreedom, famiy, hope and rewardPhod as true today as they did in the very beginning.
CORPORATE CREDENTIALS •
Amway &ndia is a whoy owned subsidiary of J0 N 1;.9 biion Amway @orporation, Ada, 6ichigan, J0A. Amway @orporation is one of the argest $irect 0eing companies in the word. &t has a presence in E; countries L territories.
15
•
'stabished in 1995, Amway &ndia commenced commercia operations in 6ay 199E and has emerged as the argest $irect 0eing H6@G @ompany. %he @ompany has its head*uarters in the ationa @apita #egion of &ndia = ew $ehi.
•
Amway has invested in excess of #s. :;; crore in &ndia of thisS #s. :: crore is in the form of direct foreign investment.
•
Amway &ndia has 5;; fu time empoyees and has generated indirect empoyment for :;;; persons at a the contract manufacturer ocations.
•
%he @ompany has provided income=generating opportunities to over 55;,;;; active independent Amway usiness wners.
•
Amway &ndia provides free and unimited training to a its distributors to hep them grow their business. Amway &ndia conducts over :;,;;; training sessions during an average 1:=month period with an attendance of over 1.5 miion Amway usiness wners and prospects.
•
Amway &ndia recorded a saes turnover of over #s. :1D; crore in :;11, up from #s.1<9; crores in :;1;.
•
Amway &ndia is a member of the @onfederation of &ndian &ndustries @&&2 and Hederation of &ndian @hambers of @ommerce H&@@&2.
•
%he Word ind Jnion presented an award and citation to Amway &ndia in :;;D, for its peeress wor3 for the bind chid.
PRODUCT PROFILE AMWAY PRODUCTS:
16
Amway offers a range of excusive, competitive brands that meet proven customer needs around the word. Hrom nutritiona suppements to water treatment, cosmetics to ceaning products, these brands are the soid foundation for a successfu, independent #etai business.
NUTRILITE utriiteT is the words eading brand of vitamin, minera, and dietary suppements, grown harvested, and processed on its own certified organic farms.
ARTISTRY ArtistryT is one of the words top five argest=seing prestige brands of facia s3in care and coour cosmetics. 17
DYNAMITE $ynamite7s range of mae grooming products, formuated internationay is designed to deiver the utimate grooming experience.
GLISTER
18
Gister %oothpaste is a revoutionary 6uti=Action %oothpaste with 0yodent that offers seven benefits.
PERSONA -ersona -remium D in 1 0oap is a compete soap for the entire famiy promises refreshing confidence.
SATINIUE 19
0atini*ue Advanced #ange with uni*ue @eramide &nfusion 0ystem uses nature7s own renewing technoogy to reCuvenate, strengthen and protect your hair.
SA8 0AE Ge?yme is &ndia7s ony D=in=1 aundry detergent which pretreats, ceans and softens.
GH
20
GL #ange enriched with the goodness of Gycerine and oney, deepy nourishes and hydrates the s3in for a heathy gow.
LOC F@ igh 0uds is a mutipurpose househod i*uid ceaner.
DISH DROPS
21
$ish $rops is a concentrated hand dishwashing i*uid with a powerfu "%riadic $etergency 0ystem".
ATTITUDE AttitudeU 03in care range of products are fortified with %ripe Advanced @ompex. %his @ompex contains +R06G'F&'U=red sea weed extract, !itamin A,@,' L atura Hruit L Hora extracts i3e Aoe !era, Avocado L Grape seed extracts. %he new improved attitude s3in care range of products hep to cean, repenish, moisturi?e L revitai?e your s3in ma3ing it soft suppe L ustrous.
GREAT VALUE PRODUCTS 22
Great !aue -roduct #ange offers you Great Ouaity, Great -erformance, Great -rice and a 6oney ac3 GuaranteeV
23
CHAPTER-IV ANALYI ! INTERPRETATION
24
-'#@'%AG' AAF0&0 %he descriptive anaysis is mainy empoyed to find the distribution of different categories of respondents. As the vaues are expressed in percentage it faciitates comparison and standardi?ation. %his techni*ue is empoyed for a the *uestions given in the *uestionnaire. 0uitabe diagrams where aso constructed for easy understanding.
25
GENDER
Gender has aways payed a significant roe in any decision process. %abe o.1 reveas the cassification of sampe si?e on the basis of gender. TABLE NO.1 GENDER WISE CLASSIFICATION OF THE RESPONDENTS N( () R95(&'&9
Pr6&
6ae
D5
:9.1<
Hemae
E5
<;.ED
%ota
1:;
1;;.;;
GENDER 85
35
&%'#-#'%A%& 26
%abe o.1 has inferred that <;.ED> of the respondents are femaes and :9.1<> of the respondents are maes. #'0JF% &t is concuded that maCority <;.ED> of the respondents are femae. AGE:
Age is a factor that pays an important roe in anay?ing the satisfaction eve. %abe o.: expains the cassification of the respondents in terms of their ages. TABLE NO.2 AGE WISE CLASSIFICATION OF THE RESPONDENTS
N( () R95(&'&9
Pr6&
15=:; yrs
5D
KK.1<
:;=:5 yrs
:E
:D.DD
:5=D; yrs
1<
1K.1<
::
1E.DD
1:;
1;;.;;
more than D; yrs %ota
27
AGE OF THE RESPONDENTS
53
28 17
22
&%'#-#'%A%& %abe o.: expains that KK.1<> of the respondents are between the age group of15=:; years and :D.DD> of the respondents beongs to the age group of :;=:5 years. 1E.DD> and 1K.1<> of the respondents beongs to the age group of more than D; years and :5=D; years respectivey. #'0JF% &t is concuded that most KK.1<> of the respondents beongs to the age group of 15=:; years.
MARITAL STATUS 28
6arita status of the respondents heps us to 3now about the usage of products. %abe o.D reveas the marita status of the respondents. TABLE NO.< MARITAL STATUS-CLASSIFICATION OF THE RESPONDENTS
N( () R95(&'&9
Pr6&
6arried
K1
DK.1<
Jnmarried
<9
I5.ED
%ota
1:;
1;;.;;
MARITAL STATUS
79 41
MARRIED
UNMARRIED
&%'#-#'%A%& %abe o.D reveas that I5.ED> of the marita status is unmarried and DK.1<> of the respondents are married. #'0JF%
29
&t is concuded that maCority I5.ED>2 of the respondents are unmarried. EDUCATIONAL UALIFICATION 'ducation can create more awareness about the products and their benefits. %abe o.K shows the education eve of the respondents.
TABLE NO.; EDUCATION WISE CLASSIFICATION OF THE RESPONDENTS
N( () R95(&'&9
Pr6&
igher secondary
1<
1K.1<
JG
I<
55.ED
-G
:I
:1.I<
-rofessiona
1;
E.DD
%ota
1:;
1;;.;;
30
EDUCATIONAL QUALIFICATION
67
26 17
10
&%'#-#'%A%&
31
%abe o.K inferred that 5.ED> of the respondents are pursuing their JG and :1.I<> of the respondents were undergoing their -G. 1K.1<> of the Amway users competed their higher secondary.E.DD> of the Amway users are professionas. #'0JF% &t is concuded that maCority 55.ED> of the respondents are under graduates
OCCUPATION
ccupation can be a infuencing factor in choosing Amway products. %abe o.K.5 expains the occupation of the respondents.
TABLE NO.;. OCCUPATION WISE CLASSIFICATION OF THE RESPONDENTS
N( () R95(&'&9
Pr6&
0tudent
I<
55.ED
usiness
E
I.I<
'mpoyed
:E
:D.DD
omema3er
1<
1K.1<
%ota
1:;
1;;.;;
32
OCCUPATION
TUDENT
17
"UINE 28
67
EMPLOYED HOMEMA#ER
8
&%'#-#'%A%& %abe o.5 has reveaed that student respondents are the maximum which consists of 55.ED> and empoyee respondents are :D.DD>. %he response from the homema3ers is 1K.1<>. %he east respondents beongs to the group of business peope consists of I.I<> #'0JF% &t is concuded that maCority 55.ED>2 of the respondents are students.
33
MONTHLY INCOME:
%he purchasing power of the respondents depends upon the earnings of the respondents. %abe o.I reveas the monthy income of the respondents.
TABLE NO. MONTHLY INCOME-WISE CLASSIFICATION OF THE RESPONDENTS
N( () R95(&'&9
Fess than
Pr6&
DK
:E.DD
5;;;=1;;;;
:I
:1.I<
1;;;1=:;;;;
D:
:I.I<
:E
:D.DD
1:;
1;;.;;
5;;;
more than :;;;; %ota
34
MONTHLY INCOME
34
32 26
28
&%'#-#'%A%& %abe o.I reveaed that :E.DD> of the respondents were earning ess than 5;;; per month and :I.I<> of the respondents earns between1;;;1=:;;;; p.m. the respondents who earns more than :;;;; is :D.DD>. :1.I<> of the respondents are earning 5;;;=1;;;; p.m. #'0JF% &t is concuded that 6ost of the :E.DD> of the respondents are earning ess than 5;;; p.m.
35
SIE OF FAMILY:
Hamiy si?e wi vary from one famiy to another. %abe o.K.< shows the famiy si?e of the respondents.
TABLE NO. FAMILY SIE-CLASSIFICATION OF THE RESPONDENTS
N( () R95(&'&
Pr6&
9
1=D members
DD
:<.5;
K=5 members
I;.ED
5=I members
E
I.I<
I
5.;;
1:;
1;;.;;
more than I members %ota
36
SIZE OF FAMILY 73
8
4.3
6
&%'#-#'%A%& %abe o.< has expained that I;.ED> of the respondents have K=5 members in their famiy whereas :<.5;> of the respondents have 1=D members ony and I.I<> of the respondents have 5=I members and 5> of the respondents have more than I members in the famiy. #'0JF% &t is concuded that maCority I;.ED>2 of the respondents have K=5 members in their famiy.
37
RESIDENTIAL AREA:
#esidentia area of the respondents has greater infuence in preferring the products. %abe o.E expains the area wise cassification of the respondents. TABLE NO.8 RESIDENTIAL AREA WISE-CLASSIFICATION OF THE RESPONDENTS N( () R95(&'&9
Pr6&
#ura
:K
:;.;;
Jrban
9I
E;.;;
%ota
1:;
1;;.;;
RESIDENTIAL AREA
24
96
RURAL
UR"AN
&%'#-#'%A%& %abe o.E has expained that E;> of the respondents are residing in urban area. :;> of the respondents residing in rura area. #'0JF% &t is concuded that maCority E;>2 of the respondents are from urban area.
38
CONSUMER RESPONSE IN RELATION TO THE AWARENESS OF THE AMWAY PRODUCTS
%he foowing tabe heps us to anay?e the awareness eve of the consumer with respect to Amway products. %abe o.K.9 expains the consumers opinion in reation to the awareness of Amway products. TABLE NO.;. AWARENESS OF AMWAY PRODUCTS
Huy
0trongy
aware
agree D;
5I
:5.;>
KI.<>
about
Agree
eutra
$isagree
0trongy
%ota
:<
5
disagree :
1:;
::.5>
K.:>
1.<>
1;;>
Amway products
&%'#-#'%A%& %abe o.K.9 reveas that KI.<> of the respondents agrees that they are fuy aware about Amway products :5.;> of the Amway users strongy agree that they are fuy aware about Amway products ::.5> of the respondents have expressed their awareness of Amway products as neutra K.:> of the respondents disagrees that they are fuy aware about the Amway products. 1.<> of the respondents strongy disagree that they are fuy aware about Amway products. #'0JF% &t is concuded that most KI.<>2 of the respondents agrees that they are fuy aware about Amway products PRODUCT DIFFERENTIATION: 39
Amway has a brand image for its products. %abe o.1; expains whether the Amway product is uni*ue when compared to other products in muti eve mar3eting. TABLE NO.1 AMWAY PRODUCT IS UNIUE
Amway
0trongy
product is agree 1E uni*ue 15.;>
Agree
eutra
$isagree
0trongy
%ota 1:;
1;;>
I9
:5
E
disagree ;
5<.5>
:;.E>
I.<>
;.;>
&%'#-#'%A%& %abe o.1; expains that 5<.5> of the respondents agree that Amway products is uni*ue when compared to other products.:;.E> of the respondents expressed the uni*ueness of the Amway products when compared to other products as neutra. 15> of the respondents strongy agree that Amway product is uni*ue when compared to other products.I.<> of the respondents disagree that Amway product is uni*ue. one of the respondents strongy disagree that Amway product is uni*ue when compared to other products. #'0JF% &t is concuded that maCority 5<.5>2 of the respondents agrees that Amway product is uni*ue. HIGH PREFERENCE FOR AMWAY PRODUCTS:
40
Amway product is highy preferred when compared to other products. %abe o.11 reveas the preference for the Amway products. TABLE NO.11 HIGH PREFERENCE FOR AMWAY PRODUCTS
Amway
0trongy
product is agree :K highy
Agree
eutra
$isagree
0trongy
%ota 1:;
1;;>
KE
DI
9
disagree D
K;.;>
D;.;>
<.5>
:.5>
preferred :;.;>
&%'#-#'%A%& %abe o.11 reveas that K;> of the respondents agree that Amway product is highy preferred when compared to other products. D;> of the respondents is neutra about the preference of the Amway products when compared to other products.:;> of the respondents strongy agree that Amway product is highy preferred when compared to other products. <.5> of the respondents disagree that Amway product is highy preferred.:.5> of the respondents strongy disagree that Amway product is highy preferred. #'0JF% &t is concuded that most of the respondents K;>2 have agreed that Amway products is highy preferred when compared to other products
DISTRIBUTION OF PRODUCTS WOULD BE TAEN UP IF OFFERED
41
%he foowing %abe %abe o.1: reveas the opinion of the respondents if the distribution of products is offered to them.
TABLE NO.12 DISTRIBUTION OF PRODUCTS WOULD BE TAEN UP.
$istributio
0trongy
n of
agree 1<
K<
1K.:>
D9.:>
products
Agree
eutra
$isagree
0trongy
%ota
:9
1E
disagree 9
1:;
:K.:>
15.;>
<.5>
1;;>
wi be ta3en up if offered
&%'#-#'%A%& %abe %abe o.1: reveas that D9.:> of the respondents agree that distribution of products wi be ta3en up if offered. offered. :K.:> of the respondents are neutra neutra to ta3e up the distribution if offered.15> of the respondents disagrees to ta3e up distribution 1K.:> of the respondents strongy agree to ta3e up the distribution of products. <.5> of the respondents strongy strongy disagree to ta3e ta3e up the distribution distribution of Amway products. #'0JF% &t is concuded that most D9.:>2 of the respondents agrees to ta3e up distribution, if offered. AMWAY AMWAY PRODUCTS WILL BE USED FOR LIFE LI FE 42
%he foowing %abe %abe o.1D shows the different views of the respondents opinion in reation to usage of Amway products for ifetime.
TABLE TABLE NO.1< AMWAY AMWAY PRODUCTS WILL BE USED FOR LIFE LI FE
Amway
0trongy
products
agree 1<
KI
1K.:>
DE.D>
wi be
Agree
eutra
$isagree
0trongy
%ota
D:
19
disagree I
1:;
:I.<>
15.E>
5.;>
1;;>
used for ife
&%'#-#'%A%& %abe %abe o.1D expains that DE.D> of the respondents agrees that Amway Amway products wi used used for ifetime.:I.<> ifetime.:I.<> of the respondents respondents are neutra to use Amway Amway products for ifetime.1K.:> ifetime.1K.:> of the the respondents strongy strongy agrees that Amway products wi be used for ife 15.E> 15.E> of the respondents respondents disagrees to use Amway Amway products for ifetime.5> ifetime.5> of the the respondents strongy strongy disagrees to use Amway products for ifetime. ifetime. #'0JF% &t is concuded that most DE.D>2 of the respondents agreed that Amway products wi be used for ife. MOSTLY PREFERRED BY HIGH INCOME GROUP:
43
Amway products are mosty preferred by high income peope. %he foowing %abe o.1K reveas the preference of Amway products by income of high income group peope. TABLE NO.1; MOSTLY PREFERRED BY HIGH INCOME GROUP
Amway
0trongy
product is agree KE preferred
Agree
eutra
$isagree
0trongy
%ota 1:;
1;;>
D<
1<
1D
disagree 5
D;.E>
1K.:>
1;.E>
K.:>
mosty by K;.;>
high income group
&%'#-#'%A%& %abe %abe o.1K reveas that K;> of the respondents strongy agree that Amway Amway product is mosty mosty preferred by high high income group.D;.E> group.D;.E> of the respondents respondents agrees that Amway Amway products is mosty preferred by high income group.1K.:> of the respondents are neutra about the preference by high income group.1;.E>of the respondents disagrees this opinion.K.:> of the respondents strongy disagrees. #'0JF% &t is concuded that most K;>2 of the respondents strongy agrees that Amway products is mosty preferred by high income group. FEMALE MEMBERS MOSTLY USE AMWAY PRODUCTS:
44
%he foowing %abe o.15 reveas the respondents view in reation to the statement that Hemae members mosty prefer to use Amway products when compared to maes. TABLE NO.1 FEMALE MEMBERS MOSTLY USE AMWAY PRODUCTS
Hemae
0trongy
members
agree DI
K5
D;.;>
D<.5>
prefer to
Agree
eutra
$isagree
0trongy
%ota
::
1K
disagree D
1:;
1E.D>
11.<>
:.5>
1;;>
use Amway
products &%'#-#'%A%& %abe o.15 inferred that D<.5> of the respondents agree that femae members mosty prefer to use Amway products D;> of the respondents strongy agrees that femae members mosty prefers Amway products.1E.D> of the respondents are neutra about this option.11.<> of respondents disagrees that femae members mosty prefer to use Amway products.:.5> of the respondents strongy disagrees this statement. #'0JF% &t is concuded that most D<.5>2 of the respondents agrees that femae members prefer to use Amway products when compared to mae.
CHILDREN LEVEL OF PREFERENCE IS VERY LOW
45
%he foowing %abe o.1I shows the respondents opinion with regard to chidren eve of preference towards Amway product is very ow.
TABLE NO.1 CHILDREN LEVEL OF PREFERENCE IS VERY LOW
@hidren
0trongy
eve of
agree KK
DD
DI.<>
:<.5>
preferenc
Agree
eutra
$isagree
0trongy
%ota
D:
E
disagree D
1:;
:I.<>
I.<>
:.5>
1;;>
e is very ow
&%'#-#'%A%& %abe o.1I reveas that DI.<> of the respondents strongy agree that chidren preference for Amway products is ow. :<.5> of the respondents agree to it. :I.<> of the respondents are neutra about chidren preference.:.5> of the respondents strongy disagrees this statement. #'0JF% &t is concuded that most DI.<>2 of the respondents strongy agree that chidren eve of preference for Amway products is very ow.
AWARENESS IN RELATION TO ALL ASPECTS OF AMWAY PRODUCTS
46
%he foowing %abe o.1< reveas the opinion of respondents in reation to a respects towards Amway products.
TABLE NO.1 AWARENESS IN RELATION TO ALL ASPECTS OF AMWAY PRODUCTS
N( () R95(&'&9
Pr6&
es
K1
DK.1<
o
D;
:5.;;
ot sure
K9
K;.ED
47
AWARENESS
49 41 30
&%'#-#'%A%& %abe o.1< inferred that K;.ED> of the respondents are not sure that they are aware about a aspects reating to Amway products. DK.1<> of the respondents says that they are fuy aware about a aspects reating to Amway products.:5> of the respondents says that they are not fuy aware. #'0JF% &t is concuded that most K;.ED>2 of the respondents are not sure about a aspects reating to Amway products.
48
SOURCE OF AWARENESS
0ource of awareness through which the respondents is introduced to the Amway products. TABLE NO.18 SOURCE OF AWARENESS
N( () R95(&'&9
Pr6&
$istributors
D:
:I.I<
friends
5<
K<.5;
reatives
:1
1<.5;
1;
E.DD
1:;
1;;.;;
advertisemen t %ota
49
SOURCE OF AWARENESS
10
8.2
DITRI"UTOR FRIEND RELATIVE
21
ADVERTIEMENT 57
&%'#-#'%A%& %he above %abe o.1E expains that K<.5> of the respondents says that their source of awareness is friends. :I.I<> of the respondents say that their source of awareness is distributors.1<.5> of the respondents says that their source of awareness is reatives.E.DD> of the respondents says that their source of awareness is advertisement. #'0JF% &t is concuded that most K<.5>2 of the respondents says that their source of awareness is friend.
50
PERIOD OF USAGE
%he foowing %abe o.19 expains how ong the respondents have been using the Amway products. TABLE NO.1 TIME PERIOD OF USING AMWAY PRODUCTS
N( () R95(&'&9
Pr6&
X 1 yrs
K5
D<.5;
:=K yrs
59
K9.1<
5=I yrs
1:
1;.;;
K
D.DD
1:;
1;;.;;
more than I yrs %ota
51
PERIOD OF USAGE
59 45
12 4
&%'#-#'%A%& %he above %abe o.19 reveas that K9.1<> of the respondents says that they have been using Amway products ranging between :=K years.D<.5> of the respondents says that they have been using Amway products for ess than 1 year 1;> of the respondents says that they have been using Amway products for 5=I years.D.D> of the respondents says that they have been using Amway products for more than I years. #'0JF% &t is concuded that most K9.1<>2 of the respondents are using Amway products for :=K years.
52
PRIORITY FOR CHOOSING AMWAY PRODUCTS
%he foowing %abe o.:; expains the priority in choosing the Amway products. TABLE NO.2 PRIORITY FOR CHOOSING AMWAY PRODUCTS
-rice
-ac3ing
&ngredients
'co=friendy
$istributor services
rand image
1
2
<
;
T(0
K
K
19
1I
K
1:;
D.D
D.D
15.E
1D.D
D.D
I;.E
1;;.;
>
>
>
>
>
>
>
1<
:5
1E
:5
:I
9
1:;
1K.:
:;.E
15.;
:;.E
:1.<
<.5
1;;.;
>
>
>
>
>
>
>
DI
1<
1I
:;
:1
1;
1:;
D;.;
1K.:
1D.D
1I.<
1<.5
E.D
1;;.;
>
>
>
>
>
>
>
::
:E
D;
1D
19
E
1:;
1E.D
:D.D
:5.;
1;.E
15.E
I.<
1;;.;
>
>
>
>
>
>
>
5
:9
1<
DD
:5
11
1:;
K.:
:K.:
1K.:
:<.5
:;.E
9.:
1;;.;
>
>
>
>
>
>
>
DI
1E
19
1K
:5
E
1:;
D;.;
15.;
15.E
11.<
:;.E
I.<
1;;.;
>
>
>
>
>
>
>
53
PRIORITY FOR CHOOSING AMWAY PRODUCTS
1 2 3 4 5 6
&%'#-#'%A%& %abe o.:; inferred that D;> of the respondents prefer Amway products due to brand image and ingredients these two factors are ran3ed most. :K.:> and :5> of the respondents prefer Amway products due to distributor services and eco= friendy respectivey. :1.<> of the respondents choose to use Amway products due to its pac3ing and I;.E> of the respondents gave east ran3ing to price. #'0JF% &t is concuded that most D;>2 of the respondents prefer Amway products due to brand image and ingredients. 54
PRIORITY IN CHOOSING DIFFERENT CATEGORIES OF AMWAY PRODUCTS
%he foowing %abe o.:1 expains the consumer preference in reation to various categories of Amway products. TABLE NO.21 PRIORITY IN CHOOSING DIFFERENT CATEGORIES OF AMWAY PRODUCTS
Pr('#69
persona care
ora care
beauty care
1
2
<
;
T(0
:1
:D
:I
:9
:1
1:;
1<.5> 19.:> :1.<> :K.:> 1<.5> 11
1K
9.:>
11.<> 1D.D> :5.E> K;.;>
D1
:I
1K
KE
:D
:K
:D
:5
1K
:E.D> :;.;> 19.:> :;.E> 11.<> :5
ome care
:I
D1
:5.E> :1.<> :1.<> 11.<> 19.:> DK
eath care
1I
D:
:9
:;
1K
:;.E> :I.<> :K.:> 1I.<> 11.<>
55
1;;.; > 1:; 1;;.; > 1:; 1;;.; > 1:; 1;;.; > 1:; 1;;.; >
PRIORITY IN CHOOSING DIFFERENT CATEGORIES OF AMWAY PRODUCTS
1 2 3 4 5
&%'#-#'%A%& Hrom the %abe o.:1 expains that :E.D> of the respondents prefer heath care products the most. :I.<> of the respondents choose home care products, :1.<> of the respondents give next preference to persona care and beauty care and K;> of the respondents have given east importance to ora care products. #'0JF% &t is concuded that most of the respondents have given priority to heath care products.
56
LEVEL OF SATISFACTION
%he foowing %abe o.:: expains the respondents eve of satisfaction with various factors of Amway products. TABLE NO.22 LEVEL OF SATISFACTION
Hi3+0 C3(r!
!
9i9)i
N#r 'i99i9)i
9i9)i
'
0
'
5D
K
D
'
I; rand
-rice
Ouaity easy= avaiabiit y ffers
Hi3+0! 'i99i9)i T(0 '
;
5;.;>
KK.:>
D.D>
:.5>
;.;>
1K
D:
:5
:E
:1
11.<>
:I.<>
:;.E> :D.D>
1<.5>
K<
K9
1E
D
D
D9.:>
K;.E>
15.;> :.5>
:.5>
19
KD
D:
I
:;
15.E>
D5.E>
:I.<> 1I.<>
5.;>
1<
DD
:I
::
1K.:>
:<.5>
::
:1.<> 1E.D>
57
1E.D>
1:; 1;;.; > 1:; 1;;.; > 1:; 1;;.; > 1:; 1;;.; > 1:; 1;;.; >
LEVEL OF SATISFACTION
HI$HLY ATIFIED ATIFIED NEUTRAL DIATIFIED HI$HLY DIATIFIED
&%'#-#'%A%& %abe o.:: inferred that 5;> of the respondents are highy satisfied with brand, :I.<> of the respondents are satisfied with the price. K;.E> of the
58
respondents are satisfied with *uaity. D5.E> of the respondents are satisfied with the easy=avaiabiity and :<.5> of the respondents are satisfied with the offers. #'0JF% &t is concuded that most 5;>2 of the respondents are highy satisfied with the brand. RECOMMENDATION OF AMWAY PRODUCTS TO OTHERS:
%he foowing %abe o.:D expains respondents view with regard to recommendation of Amway products to others. TABLE NO.2< RECOMMENDATION OF AMWAY PRODUCTS TO OTHERS N( () R95(&'&9
Pr6&
es
9K
o
:I
:1.I<
%ota
1:;
1;;.;;
59
RECOMMENDATION OF AMWAY PRODUCTS
26 YE NO 94
&%'#-#'%A%& %abe o.:D reveas that
of the respondents says that they wi recommend Amway products to others and :1.I<> of the respondents says they wi not recommend Amway products to others. #'0JF% &t is concuded that maCority, of the respondents wi recommend the Amway products to others.
60
DISTRIBUTOR SERVICE
%he foowing %abe o.:K reveas the respondents exact answer whether they woud become a distributor of Amway TABLE NO.2; DISTRIBUTOR SERVICE N( () R95(&'&9
Pr6&
es
:<
:E.<:
o
I<
<1.:E
%ota
9K
1;;.;;
DISTRIBUTOR SERVICE
27 67
&%'#-#'%A%& %abe o.:K inferred that <1.:E> of the respondents says that they wi not become an Amway distributor and :E.<:> of the respondents says that they wi become an Amway distributor. #'0JF%
61
&t is concuded that maCority <1.:E>2 of the respondents says that they wi not become an Amway distributor. SWITCH OVER OF PREFERENCE TO OTHER PRODUCTS
#espondents may switch over their preference to other products due to various reasons. %he foowing %abe o.:5 expains the respondents switch over of preference to other products other than Amway. TABLE NO.2 SWITCH OVER TO OTHER PRODUCTS
N( () R95(&'&9
Pr6&
es
I9
5<.5;
o
51
K:.5;
%ota
1:;
1;;.;;
62
SWITCH OVER TO OTHER PRODUCTS
YE NO
51 69
&%'#-#'%A%& %abe o.:5 expains that 5<.5;> of the respondents says that they wi not switch over to any other product and K:.5;> of the respondents says that they wi switch over to other product. #'0JF% &t is concuded that maCority 5<.5;>2 of the respondents says that they wi not switch over to any other product.
63
CAUSES FOR SWITCHING OVER THE PREFERENCE TO OTHER PRODUCTS
%here woud be many reasons for switching over the preference to other products. %he foowing %abe o.:I expains reasons for switching over the respondents preference to other products. TABLE NO.2 CAUSES FOR SWITCH OVER
C#99 )(r 97i6+ (4r
-roducts are costy
N( () R95(&'& 9
Pr6&
KI
II.I<
15
:1.
o offers
E
11.59
%ota
I9
1;;.;;
ot avaiabe in near by shops
&%'#-#'%A%& %abe o.:I reveas that II.I<> of the respondents say that products are costy, :1. of the respondents says that the products are not avaiabe in near= by shops and 11.59> of the respondents says that there is no offers. #'0JF%
64
&t is concuded that maCority II.I<>2 of the respondents says that products are costy.
@&=0OJA#' AAF0&0 %he persona attributes of the respondents have been the basis natura factors exposed to research study conducted at any pace or time. ence to ca out the vaue of the persona attributes in the research design, the chi s*uare test has been conducted on the variabes to ascertain the type of association between the persona attributes as the independent variabes and the test attributes on the dependent variabes. %he association of the persona attributes, such as monthy income, education, occupation, age, gender and the si?e of the famiy with the test attributes vi?., the infuencing factors such as price, brand image,*uaity and the shift in the brand preference have been tested with the chi=s*uare test reevant nu hypothesis have been framed as re*uired.
65
RELATIONSHIP BETWEEN GENDER AND SOURCE OF AWARENESS %abe o.1 has reveaed the respondents source of awareness towards Amway products. @hi= s*uare test has been appied to determine the association between the gender of the respondents and their source of awareness.
HYPOTHESIS
%here has been no significant reationship between the gender of the respondents and their source of awareness.
TABLE NO.1 Crosstab
Count sources of awareness Gender
male
distributors 12
friends 13
relatives 7
advertisement 3
20
44
14
7
85
32
57
21
10
120
df 3
)s(m,. #i-. 2"sided/ .499
female Total
Total 35
Chi-Square Tests
earson C!i"#$uare
+alue 2.371a
%i&eli!ood 'atio
2.372
3
.499
%inear"b("%inear )ss ociation
.137
1
.711
* of +alid Cases
120
#'0JF%
%abe o.1 has reveaed that the respondents reationship between gender and source of awareness. &t has been inferred that the vaue is :.D<1 at D degree of freedom which is ower than 66
the tabe vaue of <.E15 at 5> eve of significance. %hus there is no significant reationship between gender of respondents and their source of awareness.
%hus the nu hypothesis is accepted at 5> eve of significance.
RELATIONSHIP BETWEEN GENDER AND HOW LONG THEY HAVE BEEN USING AMWAY PRODUCTS %abe o.: determines the association between the gender and how ong they have been using Amway products.
HYPOTHESIS
%here has been no significant reationship between gender and their period of usage.
TABLE NO.2 Crosstab
Count ow lon- !ave (ou been usin- amwa( ,roducts
Gender
male
more t!an (rs 2
47
2
85
59
12
4
120
1 (rs 15
2"4 (rs 12
30 45
female Total
5" (rs
Total 35
Chi-Square Tests
earson C!i"#$uare
+alue 5.95a
3
)s(m,. #i-. 2"sided/ .113
df
%i&eli!ood 'atio
5.808
3
.121
%inear"b("%inear )ss ociation
.372
1
.542
* of +alid Cases
120
#'0JF%+
%abe o.: has reveaed the respondents reationship between the gender and how ong they have been using the Amway products. %he chi=s*uare vaue has been 5.9I5 at D degree of
67
freedom which is ower than the tabe vaue of <.E15. %hus there is no significant reationship between gender and their period of usage.
%hus the nu hypothesis is accepted at 5> eve of significance.
RELATIONSHIP BETWEEN GENDER AND RECOMMENDATION OF PRODUCTS TO OTHERS Gender pays an important roe in recommending the product to others. %abe o.D reveas the association between Gender and the recommendation of Amway products to others. HYPOTHESIS
%here has been no significant association between the gender and the recommendation of Amway products to others.
TABLE NO.< Crosstab
Count 6ill (ou recommend amwa( ,roducts to ot!ers es Gender
no
Total
male
24
11
35
female
70
15
85
94
2
120
Total
Chi-Square Tests
earson C!i"#$uare Continuit( Correctiona %i&eli!ood 'atio
1
)s(m,. #i-. 2"sided/ .09
2.022
1
.155
2.44
1
.104
+alue 2.774b
df
is!ers act Test %inear"b("%inear )ss ociation
2.751
* of +alid Cases
120
1
#'0JF%+
68
.097
act #i-. 2"sided/
act #i-. 1"sided/
.142
.080
%abe o.D shows the computed @hi=s*uare vaue is :.<
%hus the nu hypothesis is accepted at 5> eve of significance.
RELATIONSHIP BETWEEN AGE AND SOURCE OF AWARENESS Age of respondent has a greater impact towards their source of awareness. %he foowing %abe o.K reveas the association between age of the respondent and their sources of awareness
HYPOTHESIS:
%here has been no significant reationship between the age of the respondent and their sources of awareness.
TABLE NO.; Crosstab
Count sources of awareness )-e
15"20 (rs
distributors 15
friends 24
relatives 11
advertisement 3
20"25 (rs
3
1
5
4
28
25"30 (rs
4
8
3
2
17
10
9
2
1
22
32
57
21
10
120
more t!an 30 (rs Total
Chi-Square Tests
earson C!i"#$uare
+alue 9.981a
9
)s(m,. #i-. 2"sided/ .352
df
%i&eli!ood 'atio
10.305
9
.32
%inear"b("%inear )ss ociation
1.101
1
.294
* of +alid Cases
120
#'0JF%
69
Total 53
%abe o.K inferred that the computed vaue of chi=s*uare as 9.9E1 at 9 degree of freedom which is ower than the tabe vaue of 1I.919. %hus there is no association between age of the respondents and their source of awareness.
%hus the nu hypothesis is accepted at 5> eve of significance.
RELATIONSHIP BETWEEN AGE OF THE RESPONDENT AND HOW LONG THEY HAVE BEEN USING AMWAY PRODUCTS %abe o+ 5 reveaed the association between the age of the respondent and how ong they have been using Amway products HYPOTHESIS:
%here has been no significant reationship between the age of the respondent and their period of usage. TABLE NO. Crosstab
Count ow lon- !ave (ou been usin- amwa( ,roducts
)-e
15"20 (rs
2"4 (rs 30
20"25 (rs
10
15
3
28
25"30 (rs
10
4
3
17
10
3
3
22
45
59
12
4
120
more t!an 30 (rs Total
5" (rs
more t!an (rs 1
1 (rs 19
3
Chi-Square Tests
earson C!i"#$uare
+alue 1.914a
9
)s(m,. #i-. 2"sided/ .050
df
%i&eli!ood 'atio
15.38
9
.075
%inear"b("%inear )ss ociation
2.398
1
.121
* of +alid Cas es
120
#'0JF% 70
Total 53
%abe o+ 5 reveas that there is no significant reationship between age and period of usage. %he cacuated chi=s*uare vaue is 1I.91K at 9 degree of freedom which is ower than the tabe vaue of 1I.919.
%hus the nu hypothesis is accepted at 5> eve of significance
RELATIONSHIP BETWEEN AGE OF THE RESPONDENTS AND THE RECOMMENDATION OF AMWAY PRODUCTS %abe o+ I determine the association between the age of the respondents and recommendation of Amway products to others. HYPOTHESIS
%here has been no significant reationship between age of the respondent and recommendation of Amway products to others. TABLE NO. Crosstab
Count 6ill (ou recommend amwa( ,roducts to ot!ers es )-e
no
Total
15"20 (rs
42
11
53
20"25 (rs
22
28
25"30 (rs
12
5
17
more t!an 30 (rs
18
4
22
94
2
120
Total
Chi-Square Tests
earson C!i"#$uare
+alue .785a
3
)s(m,. #i-. 2"sided/ .853
df
%i&eli!ood 'atio
.749
3
.82
%inear"b("%inear )ss ociation
.003
1
.959
* of +alid Cases
120
#'0JF%+
71
%abe o.I reveas the cacuated vaue of chi=s*uare as ;. eve of significance. %hus there has been no significant reationship between age of the respondents and recommendation of amway products.
%hus the nu hypothesis is accepted at 5> eve of significance.
RELATIONSHIP BETWEEN EDUCATIONAL UALIFICATION AND SOURCE OF AWARENESS 'ducation improves the peope it heps in creating awareness regarding the Amway product. %he foowing %abe o.< has reveaed the association existing between educationa *uaification of the respondents and their awareness about Amway products. HYPOTHESIS
%here has been no significant association between the educationa *uaification of the respondents and their awareness about the Amway products. TABLE NO. Crosstab
Count sources of awareness ducational $ualification
distributors 2
friends 11
relatives 3
advertisement 1
:G
1
33
12
7
G
11
8
5
2
2
3
5
1
1
10
32
57
21
10
120
!i-!er secondar(
rofessional Total
Chi-Square Tests
earson C!i"#$uare
+alue 7.258a
9
)s(m,. #i-. 2"sided/ .10
df
%i&eli!ood 'atio
7.458
9
.590
%inear"b("%inear )ss ociation
.873
1
.350
* of +alid Cases
120
#'0JF%
72
Total 17
%abe o.< reveas the computed vaue of chi=s*uare vaue as <.:5E at 9 degree of freedom which is ower than the tabe vaue of 1I.919 at 5> eve of significance. %hus there is no association between the educationa *uaification and source of awareness about the products.
%hus the nu hypothesis is accepted at 5> eve of significance.
RELATIONSHIP BETWEEN EDUCATIONAL UALIFICATION AND THEIR PERIOD OF USAGE %he foowing %abe o.E determines the association between the educationa *uaification and how ong they have been using Amway products. HYPOTHESIS
%here has been a significant reationship between the educationa *uaification and time period for the usage products. TABLE NO.8 Crosstab
Count ow lon- !ave (ou been usin- amwa( ,roducts 1 (rs ducational $ualification
!i-!er secondar(
2"4 (rs
more t!an (rs
5" (rs
Total
8
9
:G
27
35
3
2
7
G
7
11
7
1
2
rofessional
3
4
2
1
10
45
59
12
4
120
Total
17
Chi-Square Tests
earson C!i"#$uare
+alue 1.212a
9
)s(m,. #i-. 2"sided/ .03
df
%i&eli!ood 'atio
1.019
9
.0
%inear"b("%inear )ss ociation
7.519
1
.00
* of +alid Cases
120
#'0JF%
73
%he above %abe o.E shows the computed vaue of chi=s*uare vaue as 1I.:1: at 9 degree of freedom which is greater than the tabe vaue of 1I.919 at 5> eve of significance. %hus there is a significant reationship between educationa *uaification and time period for the usage of products
%hus the nu hypothesis is reCected at 5> eve of significance.
RELATIONSHIP BETWEEN EDUCATIONAL UALIFICATION AND THEIR RECOMMENDATION OF PRODUCTS TO OTHERS %he foowing %abe o.9 expains that educationa *uaification of the respondents may hep them to recommend the product to others. &t aso shows the reationship between educationa *uaification and recommendation of products to others. HYPOTHESIS
%here has been no significant reationship between educationa *uaification and recommendation of Amway products to others. TABLE NO. Crosstab
Count 6ill (ou recommend amwa( ,roducts to ot!ers es ducational $ualification
no
Total
!i-!er secondar(
12
5
17
:G
55
12
7
G
19
7
2
8
2
10
94
2
120
rofessional Total
Chi-Square Tests
earson C!i"#$uare
+alue 1.597a
3
)s(m,. #i-. 2"sided/ .0
df
%i&eli!ood 'atio
1.558
3
.9
%inear"b("%inear )ss ociation
.00
1
.937
* of +alid Cases
120
#'0JF%
74
%he above %abe o.9 reveas the cacuated vaue of chi=s*uare as 1.59< at D degree of freedom which is ower than the tabe vaue of <.E15 at 5> eve of significance. %hus there is no significant reationship between th at 5> eve of significance e educationa *uaification and recommendation of Amway products to others
%hus the nu hypothesis is accepted at 5> eve of significance.
RELATIONSHIP BETWEEN OCCUPATION AND SOURCE OF AWARENESS %he occupation of the respondents to which they beong may sometimes creates awareness of Amway products. %he foowing %abe o.1; reveas the association between occupation of the respondents and their source of awareness. HYPOTHESIS
%here has been no significant reationship between occupation of the respondents and their source of awareness. TABLE NO.1 Crosstab
Count sources of awareness ;ccu,ation
distributors 15
friends 34
relatives 14
advertisement 4
business
2
2
3
1
8
em,lo(ed
11
11
2
4
28
4
10
2
1
17
32
57
21
10
120
#tudent
!omema&er Total
Chi-Square Tests
9
)s(m,. #i-. 2"sided/ .327
10.19
9
.337
%inear"b("%inear )ss ociation
.40
1
.497
* of +alid Cases
120
earson C!i"#$uare %i&eli!ood 'atio
+alue 10.29a
#'0JF%
75
df
Total 7
%he above %abe o.1; infers that the computed vaue of chi=s*uare vaue as 1;.:9I at 9 degree of freedom which is ower than the tabe vaue of 1I.919 at 5> eve of significance. %hus there is no association between occupation and source of awareness.
%hus the nu hypothesis is accepted at 5> eve of significance.
RELATIONSHIP BETWEEN OCCUPATION OF THE RESPONDENTS AND THE PERIOD OF USAGE %he foowing %abe o.11 reveas the reationship between the occupation of the respondents and how ong they have been using Amway products. HYPOTHESIS
%here is significant reationship between the occupation and time period for the usage of the products. TABLE NO.11 Crosstab
Count ow lon- !ave (ou been usin- amwa( ,roducts
;ccu,ation
4
more t!an (rs 1
2
2
1
8
9
11
2
28
9
8
45
59
1 (rs 24
2"4 (rs 38
business
3
em,lo(ed !omema&er
#tudent
Total
5" (rs
12
4
9
)s(m,. #i-. 2"sided/ .059
1.517
9
.057
%inear"b("%inear )ss ociation
.000
1
.997
* of +alid Cases
120
earson C!i"#$uare %i&eli!ood 'atio
#'0JF%+ 76
7
17
Chi-Square Tests
+alue 1.373a
Total
df
120
%he above %abe o.11 inferred the computed vaue of chi=s*uare as 1I.D eve of significance. %hus there is association between occupation and time period for the usage of products.
%hus the nu hypothesis is reCected at 5> eve of significance.
RELATIONSHIP BETWEEN OCCUPATION AND RECOMMENDATION OF PRODUCTS %he foowing %abe o.1: shows the reationship between the occupation of the respondents and their recommendation of Amway products to others. HYPOTHESIS
%here has been no significant reationship between occupation and recommendation of Amway products to others. TABLE NO.12 Crosstab
Count 6ill (ou recommend amwa( ,roducts to ot!ers es ;ccu,ation
#tudent
no 54
Total 13
7
business
8
em,lo(ed
19
9
28
!omema&er
13
4
17
94
2
120
Total
8
Chi-Square Tests
earson C!i"#$uare
+alue 4.20a
3
)s(m,. #i-. 2"sided/ .235
df
%i&eli!ood 'atio
5.793
3
.122
%inear"b("%inear )ss ociation
.927
1
.33
* of +alid Cases
120
#'0JF%
77
%he above %abe o.1: expains the computed vaue of chi=s*uare as K.:I; at D degree of freedom which is ower than the tabe vaue of <.E15 at 5> eve of significance. %hus there is no significant reationship between the occupation of the responden ts and their recommendation of Amway products to others.
%hus the nu hypothesis is accepted at 5> eve of significance.
RELATIONSHIP BETWEEN INCOME LEVEL AND SOURCE OF AWARENESS &ncome has been an important eement to determine the purchasing power and preference of the products. %he foowing %abe o.1D reationship between monthy income of the respondents and their source of awareness. HYPOTHESIS
%here has been no association between the monthy income of the respondents and their source of awareness. TABLE NO.1< Crosstab
Count sources of awareness income level ,er mont!
distributors 7
friends 20
relatives
advertisement 1
5000"10000
5
13
2
2
10001"20000
7
15
5
5
32
13
9
4
2
28
32
57
21
10
120
less t!an 5000
more t!an 20000 Total
Chi-Square Tests
earson C!i"#$uare
+alue 11.712a
9
)s(m,. #i-. 2"sided/ .230
df
%i&eli!ood 'atio
11.142
9
.2
%inear"b("%inear )ss ociation
.417
1
.519
* of +alid Cases
120
#'0JF%
78
Total 34
%he above %abe o.1D reveas that the cacuated vaue of chi=s*uare as 11.<1: at 9 degree of freedom which is ower than the tabe vaue of 1I.919 at 5> eve of significance. %hus there has been no significant reationship between the respondents and their source of awareness.
%hus the nu hypothesis is accepted at 5> eve of significance.
RELATIONSHIP BETWEEN MONTHLY INCOME AND PERIOD OF USAGE %he foowing %abe o.1K reveas the association between the monthy income of the respondents and the period of usage. HYPOTHESIS
%here has been significant reationship between monthy income and the time period for the usage of products. TABLE NO.1; Crosstab
Count ow lon- !ave (ou been usin- amwa( ,roducts
income level ,er mont!
1 (rs 15
2"4 (rs 15
5000"10000
11
15
10001"20000
11
19
2
8
10
7
3
28
45
59
12
4
120
less t!an 5000
more t!an 20000 Total
5" (rs
more t!an (rs 1
3
+alue 19.428a
32
9
)s(m,. #i-. 2"sided/ .022
df
%i&eli!ood 'atio
20.539
9
.015
%inear"b("%inear )ss ociation
5.54
1
.017
* of +alid Cas es
120
#'0JF%
79
34 2
Chi-Square Tests
earson C!i"#$uare
Total
%he above %abe o.1K reveas the computed vaue of chi=s*uare vaue as 19.K:E at 9 degree of freedom which is greater than the tabe vaue of 1I.919 at 5> eve of significance. %hus there has been significant reationship between monthy income and time period for the usage of products.
%hus the nu hypothesis is reCected at 5> eve of significance.
RELATIONSHIP BETWEEN MONTHLY INCOME AND RECOMMENDATION OF PRODUCTS TO OTHERS %he foowing %abe o.15 shows the reationship between the monthy income of the respondents and their recommendation of Amway products to others. HYPOTHESIS
%here has been no significant reationship between the monthy income of the respondents and their recommendation of Amway products to others. TABLE NO.1 Crosstab
Count 6ill (ou recommend amwa( ,roducts to ot!ers es income level ,er mont!
no
Total
less t!an 5000
27
7
34
5000"10000
20
2
10001"20000
25
7
32
more t!an 20000
22
28
94
2
120
Total
Chi-Square Tests
earson C!i"#$uare
+alue .05a
3
)s(m,. #i-. 2"sided/ .997
df
%i&eli!ood 'atio
.055
3
.997
%inear"b("%inear )ss ociation
.003
1
.953
* of +alid Cas es
120
#'0JF%
80
%abe o.15 inferred that the cacuated vaue of chi=s*uare as ;.;5I at 1 degree of freedom which is ower than the tabe vaue of <.E15 at 5> eve of significance. %hus there has been no association between monthy income and recommendation of Amway products to others.
%hus the nu hypothesis is accepted at 5> eve of significance.
RELATIONSHIP BETWEEN RESIDENTIAL AREA OF THE RESPONDENTS AND THEIR SOURCE OF AWARENESS #esidentia area whether it is urban or rura, it has g reater impact on awareness of Amway products. %he foowing %abe o.1I reveas the reationship between residentia area of the respondent and their source of awareness with regard to Amway products. HYPOTHESIS
%here has been no significant reationship between the residentia area of the respondents and their source of awareness. TABLE NO.1 Crosstab
Count sources of awareness 'esidential area
'ural
distributors 7
friends 12
relatives 4
advertisement 1
urban
25
45
17
9
9
32
57
21
10
120
Total
Chi-Square Tests
earson C!i"#$uare
+alue .747a
3
)s(m,. #i-. 2"sided/ .82
df
%i&eli!ood 'atio
.854
3
.837
%inear"b("%inear )ss ociation
.52
1
.48
* of +alid Cas es
120
#'0JF%
81
Total 24
%abe o.1I shows the cacuated vaue of chi=s*uare as ;. eve of significance. %hus there is no association between residentia area and source of awareness.
%hus the nu hypothesis is accepted at 5> eve of significance.
RELATIONSHIP BETWEEN THE RESIDENTIAL AREA OF THE RESPONDENTS AND THEIR PERIOD OF USAGE %he foowing %abe o.1< reveas the reationship between residentia area of the respondents and the period of usage. HYPOTHESIS
%here has been no significant reationship between the residentia area of the respondents and their period of usage. TABLE NO.1 Crosstab
Count ow lon- !ave (ou been usin- amwa( ,roducts
'esidential area
more t!an (rs
'ural
1 (rs 11
2"4 (rs 11
urban
34
48
10
4
9
45
59
12
4
120
Total
5" (rs 2
24
Chi-Square Tests
earson C!i"#$uare
+alue 1.707a
3
)s(m,. #i-. 2"sided/ .35
df
%i&eli!ood 'atio
2.49
3
.481
%inear"b("%inear )ss ociation
1.43
1
.22
* of +alid Cas es
120
#'0JF%
82
Total
%abe o.1< expained that the computed vaue of chi=s*uare vaue has been 1.<;< at D degree of freedom which is ower than the tabe vaue of <.E15 at 5> eve of significance. %hus there is no association between the residentia area of the respondents and the period of usage.
%hus the nu hypothesis is accepted at 5> eve of significance.
RELATIONSHIP BETWEEN RESIDENTIAL AREA AND THEIR RECOMMENDATION OF PRODUCTS TO OTHERS %he foowing %abe o.1E reveaed the reationship between the residentia area of the respondents and their recommendation of Amway products to others. HYPOTHESIS
%here has been no significant reationship between the residentia area and recommendation of products to others. TABLE NO.18 Crosstab
Count 6ill (ou recommend amwa( ,roducts to ot!ers es 'esidential area
no
Total
'ural
17
7
24
urban
77
19
9
94
2
120
Total
Chi-Square Tests
earson C!i"#$uare Continuit( Correctiona %i&eli!ood 'atio
1
)s(m,. #i-. 2"sided/ .319
.519
1
.471
.943
1
.332
+alue .994b
df
is!ers act Test %inear"b("%inear )ss ociation
.98
* of +alid Cases
120
1
#'0JF%
83
.321
act #i-. 2"sided/
act #i-. 1"sided/
.405
.231
%abe o.1E expained that the computed vaue of chi=s*uare as ;.99K at 1 degree of freedom which is ower than the tabe vaue of D.E1K at 5> eve of significance. %hus there has been no reationship between residentia area and their recommendation of Amway products to others.
%hus the nu hypothesis is accepted at 5> eve of significance.
84
CHAPTER-V FINDIN$% U$$ETION AND CONCLUION CHAPTER-V SUMMARY OF FINDINGS% SUGGESTIONS AND CONCLUSION %he foowing are important findings of the study (A 0tudy on customer satisfaction towards Amway products with a particuar preference to @oimbatore city)
SUMMARY OF FINDINGS
-ercentage anaysis @hi= s*uare test
PERCENTAGE ANALYSIS
6ost KK.1<>2 of the respondents fa in the age group of 15=:; years.
6aCority <;.ED>2 of the respondents are femae.
6aCority 55.ED>2 of the respondents are under graduates.
6aCority 55.ED>2 of the respondents are students.
6aCority I5.ED>2 of the respondents are unmarried. 85
6aCority I;.ED>2 of the respondents are famiies consisting of K=5 members
6ost :E.DD>2 of the respondents are earning ess than 5;;;.
6ost KI.<>2 of the respondents agree that they are fuy aware about Amway products
6ost K<.5>2 of the respondents have come to 3now about Amway products through friends.
6ost K9.1<>2 of the respondents have been using Amway products ranging from :=K years.
6aCority 5<.5>2 of the respondents agree that Amway product is uni*ue when compared to other products.
6aCority 5;>2 of the respondents agree that Amway products are recommended to others.
6aCority E;> of the respondents beongs to urban area.
6ost D9.:>2 of the respondents agree that distribution of products wi be ta3en if offered.
6ost DE.D>2 of the respondents agrees that Amway product wi be used for ife.
6ost K;>2 of the respondents strongy agree that Amway product is mosty preferred by high income group.
6ost D<.5>2 of the respondents agree that femae members prefer to use Amway products when compared to mae. 86
6ost DI.<>2 of the respondents strongy agree that chidren eve of preference for Amway products is very ow.
6aCority <1.:E>2 of the respondents says that they wi not beco me an Amway distributor.
6aCority 5<.5>2 of the respondents says that they wi switch over to other product.
6aCority II.I<>2 of the respondents says the reason for switch over to other product is Amway products are costy.
6aCority 5;>2 of the respondents is satisfied with the brand and 1<.5 > of the respondents are highy dissatisfied with high price of Amway products.
87
CHI-SUARE ANALYSIS ANALYSIS %here has been no significant reationship between the
Gender of the respondents and their the ir source of awareness. Gender and their period of usage. Gender and recommendation of products to others. Age of the respondents and their source of awareness Age of the respondents and their period of usage Age of the respondents and their recommendation of products to others 'ducationa *uaification and their source of awareness 'ducationa *uaification and their period of usage 'ducationa *uaification and their recommendation of products to others ccupation of the respondents and their source of awareness ccupation of the respondents and their period of usage ccupation of the respondents and their recommendation of products to others &ncome of the respondents and their source of awareness &ncome of the respondents and their recommendation of products to others #esidentia area of the respondents and their source of awareness #esidentia area of the respondents and their recommendation of products to others
%here is a significant reationship between
&ncome eve of the respondents and their period of usage #esidentia area of the respondents and their period of usage
88
SUGGESTIONS
%he foowing suggestions are are offered to remove the the customer dissatisfaction dissatisfaction in some aspects of the Amway products using customer expectations certain changes has to be made in the foowing aspects which are presented as suggestions.
%he products shoud be cheap. %he home deivery system ta3es at east two days to deiver the products so the deivery
shoud be instant 6aCority of the respondents suggested that the price of o f Amway Amway products is considered to be higher. ence steps coud be ta3en by the companies to reduce the prices so that many
woud get benefited. %here must be mutipe options for purchasing the products p roducts for consumers i3e onine,
retai shops and instant purchasing. &n every city, the Amway office shoud be situated in such a ocation so that it is in reach
of a consumers. 0ampe pac3s shoud be used because customer must have to introduce the product to themseves. nce customer gets an idea about the product he comes to 3now the
advantages of products. 6aCority of the respondents are femae, it shoud concentrate concen trate more on mae products. 0teps shoud be ta3en to grab the attention of chidren preference towards Amway
products. %o promote the Amway Amway products many man y respondents suggested to give advertisements for a the products of Amway.
89
CONCLUSION Amway Amway is is one one of the arg argest est direct direct sein seing g company company in the the word word.. % h e p r o d u c t s o f Amway are word cass product *uaity. %hey are made up of natura a thing thats thats why they are good for heath and environment. Amway covers a wide range of products from beauty care. eath care, to cothing, and daiy use products etc. the products are costy as compared to other branded products avaiabe in mar3et but if we compare the the *uantity whie whie using the products re*uire ess amount and thus can be used for onger time. %he deveopment in the fied of science and technoogy accompanied by updated media in very *uic3 in creating awareness about ab out the changes in a fieds incuding persona and heath care products amongst the consumers. As a resut the consumers do not mind giving up their od products and ta3ing up a new product. %oday %oday there is no consumer who is a save for any product. %he number of brands avaiabe is aso increasing, in its pace of od products consumer prefers to use new branded products i3e Amway. Amway.
(C($5&! 9+(#0' +4 6r)#0 76+ (4r + '!&$i6 6#9($r *+4i(#r &' 6($ (# 7i+ &7 5r('#69 r #5' i9 i9i&3 ( * $(r 9#6699)#0>.
=T+ 9#'! (& 6#9($r 9i9)6i(& (7r'9 A$7! 5r('#69> has reveaed that
most of the respondents switch over their preference to other brands due to higher price and a nd ac3 of awareness about Amway products. ence to maintain the brand image of Amway @ompany the prices of the products shoud be reasonabe and moreover it must be affordabe to buy its products by a consumers. &f Amway Amway products are sod at the roc3 bottom prices then choosing of Amway products reay ma3e sense
90
"I"LIO$RAPHY 91
BIBLIOGRAPHY
JOURNAL
&ndian ourna of 6ar3eting &ndian ourna of -roduct and 6anagement 0&A@A 6anagement review A6AG#A6
WEBSITES
www.googe.com www.amwayindia.com www.reviewsK:.com www.scribd.com www.asianCourna.com
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A STUDY ON CUSTOMER SATISFACTION TOWARDS AMWAY PRODUCTS IN COIMBATORE CITY 1. NAME& 2. ADDRE& 3. $ENDER& A' MALE "' FEMALE 4. A$E& A' 15-20 "' 20-25 C' 25-30 D' M()* +, 30 5. MARITIAL TATU A' MARRIED "' UNMARRIED 6. EDUCATIONAL /UALIFICATION A' HI$HER ECONDARY "' U$ C' P$ D' PROFEIONAL 7. OCCUPATION A' TUDENT "' "UINE C' EMPLOYED D' HOMEMA#ER 8. INCOME LEVEL PER MONTH A' LE THAN 5000 "' 5000-10000 C' 10001-20000 D' M()* +, 20000 9. MEM"ER IN THE FAMILY A' 1-3 "' 4-5 C' 5-6 D' MORE THAN 6 10. REIDENTIAL AREA A' RURAL "' UR"AN
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TO STUDY THE CONSUMERS AWARENESS AND PREFERENCE TOWARDS AMWAY PRODUCTS
NO
11 12
13
14 15 16 17
18
19
PARTICULAR
TRON$ LY A$REE
A$R EE
NEUTR AL
DIA$R EE
FULLY AWARE A"OUT AMWAY PRODUCT AMWAY PRODUCT I UNI/UE WHEN COMPARED TO OTHER PRODUCT AMWAY PRODUCT I HI$HLY PREFERRED WHEN COMPARED TO OTHER PRODUCT AMWAY PRODUCT ARE RECOMMENED TO OTHER DITRI"UTION OF PRODUCT WILL "E TA#EN UP IF OFFERED AMWAY PRODUCT WILL "E UED FOR LIFE AMWAY PRODUCT I MOTLY PREFERRED "Y HI$H INCOME $ROUP FEMALE MEM"ER PREFER TO UE AMWAY PRODUCT WHEN COMED TO MALE CHILDREN LEVEL OF PREFERENCE FOR AMWAY PRODUCT I VERY LOW
20. ARE YOU AWARE A"OUT ALL APECT RELATIN$ TO AMWAY PRODUCT A' YE "' NO C' NOT URE 21. OURCE OF AWARENE A' DITRI"UTOR "' FRIEND C' RELATIVE D' ADVERTIEMENT
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TRON$L Y DIA$RE E
22. HOW LON$ HAVE YOU "EEN UIN$ AMWAY PRODUCT A' 1 YEAR "' 2-4 YEAR C' 5-6 YEAR D' MORE THAN 6 YEAR AMWAY PRODUCTS
23. RAN# THE FOLLOWIN$ CRITERIA FOR CHOOIN$ AMWAY PRODUCT CRITERIA
RANK
PRICE PAC#IN$ IN$REDIENT ECO-FRIENDLY DITRI"UTOR ERVICE "RAND IMA$E
24. RAN# THE AMWAY PRODUCT ACCORDIN$ TO YOUR CHOICE AND PREFERENCE PRODUCTS
RANK
PERONAL CARE ORAL CARE "EAUTY CARE HEALTH CARE HOME CARE
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