!"#$%&'() © +,-, .$ /".0%123 /23 !"" $%&'() $*)*$+*,- ./ 01$( /2 ('%) 034"%51(%/6 718 4* $*0$/,35*, /$ 9%('/3( 9%('/3( 0*$7%))%/6 %6 % 6 9$%(%6& 9$ %(%6& 2$/7 ('* 034"%)'*$ 034"%)'*$--
:34"%)'*, 48; /".0%123 /".0%123 /23 44456".0%12362357"1 Graphic Design by: !"#$ &'()*+,- .$-+/0
8(0 9"":&0 !"#$4%&)0%;< =>%?&?2@ A>&60 * ?%@ A%&3$*) B@0*$%*65*C!6, D%('/3(
DobermanDan ww w w w.DobermanDan .DobermanDan. .com
./0$12"3 ."3
Hello! Welcome to my free report.
+*$ ('* 6*@( 2*9 7%63(*) EF7 &/%6& (/ )'/9 8/3 '/9 1684/,8 9%(' G3)( E >6/9C 4*513)* EF+* ,/6* %(-
=%7* 16, (%7* 1&1%6E "%>* (/ )18 EF+* 71,* 1 "/( /2 7/6*8 9%(' H'1"2I1))*,J 5/08C 43( '*8C EF7 1 4%( 5$3,* 1( (%7*)
“But your chances of making a really good income a LOT L OT fas faster ter… … increase exponentially when you do it my way.”
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
'(()*++,,,-./0$12"3."3-4/2
!"#$ &
8'$ 9//:;$ ? @A1B;B"C DA;E$
./0$12"3 ."3
Who am I and why should you listen to me? /2 236&/"1) 9$%(%6& 5/08EF7 >6/96 1) HO/4*$716 O16J 2$/7 999-O/4*$716O16-5/7C 43( 78 $*1" 617* %) O16 M1""10//E(F) >%6,1 '1$, (/ ,*)5$%4* 9'1( E ,/ (/ ('* 1+*$1&* 0*$)/6- E 3)31""8 (*"" P/* Q- :34"%5 EF7 1 9$%(*$ )%65* 6/4/,8 )**7) (/ >6/9 9'1( 1 H5/089$%(*$J %)C 43( ('1(F) ('1(F) 6/( $*1""8 $*1" "8 16 1553$1(* ,*)5$%0(%/6,*)5$%0(%/6 )18C 1 H>%(5'*6 (14"* *6($*0$*6*3$-J
“I prefer to make my living actuall act uallyy DOING DOIN G what I teach teach..” ”
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
!"#$ 6
567&7 ./0$12"3 ."3
./0$12"3 ."3
I’m still not comfortable tooting my own horn! )71$( *6/3&' (/ 6/( "*( 78 /96 034"%5%(8 &/ (/ 78 '*1, 1$/36, ('* 4"/5> 1 2*9 (%7*) 16, '1+* *@0*$%*65*, 78 21%$ )'1$* /2 )355*)) D%(' ('* *@5*0(%/6 /2 4*%6& 1 2*1(3$*, )0*1>*$ 1( 1 5/30"* /2 M1$8 <1"4*$(F) ='1(F) G3)( 6/( 78 ('%6&EF+* 4**6 (// 43)8 0*$2*5(%6& 78 ,%$*5( 71$>*(%6& )>%"") 16, 71>%6& 7/6*8 (/ ('$/9 78 '1( %6(/ ('* /+*$5$/9,*, 71$>*(%6& &3$3 16, H'%$*, &36 5/089$%(*$J 71$>*() 5/08 E 9$/(* 91) )($%5("8 2/$ 78 /96 H>%(5'*6 (14"*J *6($*0$*6*3$%1" 0$/G*5()E ,%,6F( ,/ ('* 2$**"165* ('%6&E( 91) 1 &$*1( "*1$6%6& *@0*$%*65* 71$>*(%6& 16, 5/089$%(%6& 2$/7 ('* )5'//" /2 '1$, >6/5>)K3( 1 4%& (3$6%6& 0/%6( 2/$ 7* 517* 9'*6 E '1, ('* &//, 2/$(36* /2 7*6(/$%6& 16, 9/$>%6& )%,* 48 )%,* 9%('C
The great direct response copywriting legend… Gary Halbert! ! "/( /2 0*/0"* )**7 21)5%61(*, 9%(' ('* 8*1$ 16, 1 '1"2 E )0*6( 7*6(/$%6& 9%(' <1"4*$(C )/ EF, "%>* (/ )'1$* '/9 ('1( 1"" 517* 14/3(
'(()*++,,,-./0$12"3."3-4/2
!"#$ F
./0$12"3 ."3
8'$ 9//:;$ ? @A1B;B"C DA;E$
R*66*,8 %6)0%$*, 7* (/ &/ %6(/ ('* %62/ 71$>*(%6& 71%" /$,*$ 43)%6*))O16 2$*S3*6("8 7*6(%/6*, 1) $*S3%$*, $*1,%6& 2/$ 168 71%" /$,*$T,%$*5( $*)0/6)* 71$>*(*$- ?/ E '36(*, ('%) <1"4*$( &38 ,/96
“I decided to do whatever it took to get Halbert’s attention and become his protégé.”
<1"4*$( $*1""8 H5"%5>*,J 9%(' 7*- D* '1, 1 "/( %6 5/77/6 )355*)) /2 '%) "%2*C )/ 5/3", E 0$/(U&U 2/$ 16/('*$ (%7*-V 14/3( 1 8*1$ 16, 1 '1"2 101$(7*6( 43%",%6& 9%(' '%7 9'%"* 9* 9/$>*, /6 5/08 (/&*('*$ E "*1$6*, 1,+165*, '1$,I5/$* 71$>*(%6& )($1(*&%*) 8/3 516 /6"8 ,%)5/+*$ 48 9/$>%6& )%,* 48 )%,* 9%(' 1 "*&*6, "%>* <1"4*$( 36,*$ M1$8C 4*513)* E >6*9 %2 E "*1$6*, G3)( 1 L/5<0*"9 /2 9'1( '* >6*9C 14/3(!6, =
!"#$ G
567&7 ./0$12"3 ."3
./0$12"3 ."3
How To Develop An Income And Lifestyle Most “Normal Folk” Can Only DREAM About! EF7 &/%6& (/ )'/9 8/3 '/9 ? ,%, %(='%) 718 6/( 4* ('* $%&'( 918 2/$ 8/3C 16, ('%) %)6F( ('* 918 )/7* /('*$) K$66@ ?1# 9"0 0;50 >""& "L 5 <"-'./*0$/M ?1# N3!0 5 /"")*$O ?1# N3!0 !05/0*9> "30MJ <*$*F) 1 KEM )*5$*(C E 17 0$//2 /2 ('1(- !6, E >6/9 1 "/( /2 /('*$ 0*/0"* 9'/ 9/3", 5/6)%,*$ ('*7)*"+*) H'15>J 5/089$%(*$) 43( 1$* )(%"" 71>%6& 1 +*$8 &//, %65/7* &36 "%>* ('*7 (/ 71>* 4%& 435>)W/3 ,/6F(
“The Best Copywriter In The World!” %6 ('* 9/$",J (/ 71>* 4%& 435>) !"" ('* &38) 5"1%7%6& (/ 4* /6* /2 ('* 4*)( 5/089$%(*$) %6 ('* 9/$",C 1$* <65*#*9> 6/( ('1( &//,
'(()*++,,,-./0$12"3."3-4/2
!"#$ H
./0$12"3 ."3
8'$ 9//:;$ ? @A1B;B"C DA;E$
?/ ,/6F( &*( 5/623)*,- W/3 $*1""8 ,/6F( '1+* (/ 4* ('* 4*)( 5/089$%(*$ %6 ('* 9/$", (/ 71>* 1 $*1""8 4%& %65/7* EF7 &/%6& (/ )'/9 8/3 '/9 (/ 1+/%, 1"" ('1( 01%6 16, 1&/68 3)%6& 9'1( %) 51""*,C
The Leapfrog Method! 5/089$%(*$ "*1$6%6& 53$+*C C D/$>%6& 2/$ 5"%*6() 9'/ ,$%+* 8/3 %6)16* 16, ,/6F( $*1""8 +1"3* 9'1( 8/3 ,/C %2 %( 9%"" 4* *6/3&' (/ )300/$( 8/3$ 41, '14%() /2 )"**0%6& %6,//$) 16, *1(%6& 1 5/30"* (%7*) 1 ,18./W/3 516 "*102$/& /+*$ ('1( *6(%$* 0'1)* %2 8/3 916(W/3F+* 0$/414"8 '*1$, %( 51""*, ('* H018%6& 8/3$ ,3*)J 0'1)* EF7 '*$* (/ (*"" 8/3 ('*$*F) 16 *1)%*$ 918!6, %2 8/3 ,/ %( "%>* EF7 &/%6& (/ )'/9 8/3C 16, "1(*$ ,*5%,* 8/3 $*1""8 &" W/3 9/6F( '1+* (/ &/ /3( "//>%6& 2/$ ('*7 16, 4*&&%6& 2/$ 9/$> "%>* 1"" ('* /('*$ 2$**"165* )5'735>)Q3%(* ('* /00/)%(*C
!"#$ I
567&7 ./0$12"3 ."3
./0$12"3 ."3
High-Paying Clients Are Going To Find YOU! 8/3$ 5"%*6() ('16 7/)( 2$**"165* 5/089$%(*$)- W/3F"" 4* 14"* (/ '*"0 ('*7 9%(' !XX 1)0*5() /2 ('*%$ 71$>*(%6&C 16, *+*6 1 "/( /2 ('*%$ "/&%)(%51" %))3*) 16, 5'1""*6&*)-
“You are going to be a copywriter and what I like to call … a Kitchen Table Entrepreneur ”
(/ $*+*1" ('* 4%&&*)( 7%)(1>* 8/3F$* 0$/414"8 71>%6& %6 0$/7/(%6& 8/3$)*"2!"7/)( *+*$8 )%6&"* 5/089$%(*$ E >6/9 &*() ('%) /6* ('%6& 9$/6& 8/3$ 2$**"165* 43)%6*))C A!?=N &/661 916( (/ ,*1" 9%(' 5"%*6() 1&1%6E >6/9 E ,/6F(?/ '/9 1$* 8/3 &/%6& (/ 71>* 4%& 7/6*8 16, '1+* 1 "1%,I415> "%2*)(8"* 1) 1 5/089$%(*$ 9%('/3( 5"%*6()L ='1(F) *1)8W/3F$* &/%6& (/ 4* 1 5/089$%(*$C !.O 9'1( E "%>* (/ 51""C
A Kitchen Table Entrepreneur! E "%>* ('* (*$7 H>%(5'*6 (14"* *6($*0$*6*3$J 4*513)* 8/3 516 )(1$( ('* >%6, /2 43)%6*))*) 9*F$* &/%6& (/ (1"> 14/3( /6 8/3$ >%(5'*6 (14"*C 9%(' 6/('%6& 43( K3( 71>* 6/ 7%)(1>* 14/3( %(C 1 >%(5'*6 (14"* 43)%6*)) %) 6/('%6& (/ "//> ,/96 8/3$ 6/)* 1(- E( 516 (3$6 %6(/ 1 51)' 5/9C %6 )/7* 51)*) &*6*$1(%6&
'(()*++,,,-./0$12"3."3-4/2
!"#$ J
./0$12"3 ."3
8'$ 9//:;$ ? @A1B;B"C DA;E$
43)%6*))*) 2/$ 1 5//" 7%""%/6 236&/"1) 8*""/9 01, 16, 0*6 >5!-FVC &/
A J-O-B! 0;*9)*9> 14/3( %( 71>*) 7* 613)*/3) '1+* (/ >**0 (80%6& %(V )(1$(*, 71>%6& 7/6*8 A!?= 16, )1+*, 7* 2$/7 '1+%6& (/ &*( 1 GI/I4 )'/*)($%6& 43,&*(C 43( ,/6F( 36,*$I*)(%71(* ('*%$ 0/(*6(%1"- EF+* 71,* 1 &//, 9'1( 9/3", 4* 51""*, 1 "/9*$ 7%,,"* 5"1)) 217%"8- E ,%,6F( >6/9 %( 1( ('* (%7*C %6)(*1,-V E ,%,6F( >6/9 168('%6& 14/3( )355*)) 0$%65%0"*) /$ *6($*0$*6*3$)'%0- E G3)( 78 217%"8 91) (// 4$/>* (/ )*6, 7* (/ 5/""*&* P7""& 63<)M Q$$- *9 0"3<;FR *+*$ ,/ )%65* E '1,6F( &/6* (/ 5/""*&*
!"#$ K
567&7 ./0$12"3 ."3
./0$12"3 ."3
(%5>*( (/ 4%& 435>)C E 9/3", )(1$( 1 43)%6*))- !6, ('1(F) $85<06' 9'1( E )*( 14/3( M3*)) 9'1( '100*6*,C
I Failed! %70$/+*7*6( 43)%6*)) 9%(' /6* /2 78 6*%&'4/$)C 16, /('*$) EF, $1('*$ 2/$&*( 9/$)*C 16, &/( 7* ,**0*$ 16, ,**0*$ %6 ,*4( ,/6F( $*7*74*$ ('* ,*(1%") 43( E ('%6> E )19 16 1, %6 *%('*$ 23<<$!! D90/$-/$9$3/ =5>9$0*< =5/)$0*9> 2'!0$# 63() (%7*D'1( '100*6*, %6)(*1, 91) E /4)*$+*, ('* 0$/5*)) O16 R*66*,8 91) /('*$ %62/$71(%/6 0$/,35()- ='1( $*1""8 %6($%&3*, 7*
'(()*++,,,-./0$12"3."3-4/2
!"#$ L
./0$12"3 ."3
8'$ 9//:;$ ? @A1B;B"C DA;E$
E 916(*, (/ ,/ 9'1( O16 91) ,/%6&C
Sending sales letters that sold paper and ink for $400! 43)%6*))E )*"*5(*, 1 71$>*( ('1( '1, 4**6 1 '/448 /2 7%6* 2/$ 8*1$)C ('* 4/,843%",%6& 71$>*(
“That’s when I started to realize I needed to study this mail order business stuff a little more.”
!6, 91%(*,!6, 91%(*, )/7* 7/$*K3( ('/)* /$,*$) 6*+*$ 517* "9$ /$,*$ 91) 1 4%& H9'//0)8 ,1%)8J )71""*$ 2$15(%/61" 01&* 1, ,*)%&6*, (/ %,*6(%28 0/(*6(%1" 0$/)0*5() 16, &*( ('*7 (/ 51"" 2/$ 7/$* %62/$71(%/6 9*$* 7%@*, %6 9%(' ('* *,%(/$%1" 5/6(*6( 16, 0$/70(*, ('* 0$/)0*5( (/ 51"" 1 (/""I2$** 6374*$ (/ $*S3*)( 1 2$** $*0/$(-
!"#$ &7
567&7 ./0$12"3 ."3
./0$12"3 ."3
+/%5* 71%" 16, ($16)5$%0(%/6 )*$+%5*)-V EF"" 6*+*$ 2/$&*( '/9 *@5%(*, E 91) 9'*6 E '*1$,C
“You have 49 new messages!” 7*))1&*) 48 '16, $%&'( ,%$*5(%/6 R*66*,8 *)0/3)* %6 '%) =5>9$0*< =5/)$0*9> 5/3$)* %6 1 16, "/6&I(*$7 %65/7*- ! )*5$*( 7/)( 43)%6*)) /96*$) 16, *+*6 7168 "1$&* 5/$0/$1(%/6) ,/6F( )**7 (/ &*(C
Once a customer buys from you, they’re much more amenable to buying something else… at a higher price!
'(()*++,,,-./0$12"3."3-4/2
!"#$ &&
./0$12"3 ."3
8'$ 9//:;$ ? @A1B;B"C DA;E$
71>%6& *6/3&' 7/6*8 (/ 2$** 78)*"2 2$/7 78 91&*I)"1+* G/4 (/ $36 78 71%" /$,*$ 43)%6*)) 23"" (%7* E( )(%"" 5/6(%63*) (/,18 43( E 6/ "/6&*$ /96 %(- ! 2$%*6, /2 7%6* 4/3&'( %( !$* 8/3 4*&%66%6& (/ )** ('* "/6&I(*$7 0/(*6(%1" /2 ('*)* R=K)L ?(%5> 9%(' 7* 4*513)* 8/3F$* &/%6& (/ )** '/9 ('%) 1"" (%*) %6(/ 5/089$%(%6& %6 1 7%63(* E '1, (/ "*1$6 (/ ,/ %( 78)*"2- E ,%,6F( '1+* 168 /2 ('* %62/$71(%/6 8/3 '1+* 1+1%"14"* (/ 8/3 (/,18C "%>* ('%) 2$** $*0/$(='* /6"8 %62/$71(%/6 E '1, 91) 9'1( E )19 O16 R*66*,8 ,/%6& 16, E 3)*, !"" ('*)* 5/3$)*) 1$* 1 &//, ('%6&C- 43( 1 "/( /2 8/36& 5/089$%(*$) ('%6> ('* 918 (/ 71>* 7/6*8 %6 ('%) 43)%6*)) %) (/ (1>* 1 5/3$)* 16, '16& /3( 8/3$ )'%6&"* 1) 1 2$**"165* 5/089$%(*$ *@0*$%*65* /$ )355*)) (/ )'/9 8/3$ 0/(*6(%1" 5"%*6()- !6, ('1(F) &/%6& (/ 71>* %( 8/3F$* &/%6& (/ '1+* (/ 9/$> 2/$ 0*163() 2/$ )*+*$1" 8*1$) %6 ('1( H)'17*"*)) =1"> (/ 1684/,8 9'/ '1) 4**6 ('$/3&' %( 16, ('*8F"" (*"" 8/3 ('* )17* ('%6&C
The shameless whore phase SUCKS! E ,/6F( ('%6> ('1(F) ('* 4*)( 918 (/ ,/ %(!6/('*$ 7%)(1>* 9%(' ('%) 100$/15' %) 8/3F$* 0/)%(%/6%6& 8/3$)*"2 1) G3)( 1
!"#$ &6
567&7 ./0$12"3 ."3
./0$12"3 ."3
5/089$%(*$- !6, 7/)( 43)%6*)) /96*$) G3)( ,/6F( 36,*$)(16, ('* +1"3* /2 5/08W/3F"" 4* +%*9*, 1) 1 5/77/,%(8C 16, 01%, 155/$,%6&"8 PK$66@ ? <59 >$0 5 <"-'./*0$/ "9 D659<$ 0" ./*0$ 0;*! L"/ STUMR ='*6 ('*$*F) ('* 918 E ,%, %(C '/6%6& 78 5/089$%(%6& 5'/0) 9%(' 78 /96 R=K 0$/G*5()C 16, *1$6%6& &//, 7/6*8 ('* *6(%$* (%7* E 91) "*1$6%6& 78
“How would you like to get paid $12,000 for your very first freelance gig?”
916(*,C 9%(' 6/ 5"%*6() 4$*1('%6& ,/96 78 6*5> 9%(' $3)'*, ,*1,"%6*) ('1( 9%"" 0$/414"8 6*+*$ 15(31""8 4* 01%, (/ 8/3L +1$%*(8 /2 )(30%, $*1)/6) 36/ 14/+* 2/$ 8*1$)C
I was paid $6,500 for my very FIRST solo freelance copywriting gig! /('*$ 5/089$%(*$) 16, )** '/9 ('*8F$* ,/%6&-J ('16 G3)( 1 5/089$%(*$-
'(()*++,,,-./0$12"3."3-4/2
!"#$ &F
./0$12"3 ."3
8'$ 9//:;$ ? @A1B;B"C DA;E$
E 91) 1 5/089$%(*$ !.O 71$>*(%6& 5/6)3"(16( 9%(' ,%$*5( 71$>*(%6& %65$*1)* 415>*6, )1"*)C 16, %70$/+* !XX 1)0*5() /2 ('* 5"%*6(F) )1"*) 16, 71$>*(%6&D'8L K*513)* E '1, ,/6* %( )355*))23""8 2/$ 78 /96 43)%6*))*)N ='1( 7/$* +1"314"* ('16 G3)( 1 &38 9'/ 516 9$%(* 5/08-
When you can do that, you’ll be head and shoulders above EVERYBODY else! W/3F"" '1+* 0$/+*6 +1"3* %6 ('* 71$>*(0"15*C 16, 9'%"* 1"" ('* /('*$ 0//$ '"3!6, *+*6 7/$* %70/$(16(C 9'*6 8/3 '1+* ('/)* >%6,) /2 $*)3"() 415>%6& 16, 5"%*6() 516 0%5> 30 /6 ('1( 03( 8/3$ /96 7/6*8 /6 ('* "%6* 16, )(1$( 8/3$ /96 0$/G*5()C 16, =;0 9".@ %30 *L ? *94$!0 #3<;O "/ #"/$MR 6**,) (/ )(1$( ('*%$ /96 R=K *6($*0$*6*3$%1" 0$/G*5(./9 "%)(*6 30 4*513)* ('%) %) %70/$(16(C E2 8/3 <5910 ,/ ('%)C ?*"*5( 1 71$>*(C O*+*"/0 1 0$/,35(C D$%(* ('* 5/08C
!"#$ &G
567&7 ./0$12"3 ."3
./0$12"3 ."3
!6, &*( )/7* )1"*) 5/7%6& %6C
Then how in the world can you accept a client’s money with a clear conscience? 8/3$)*"2 1) 1 )355*))23" 5/089$%(*$C 8/3F$* ,*5*%+%6& 16, <;$50*9> 8/3$ 5"%*6() <*8C !"#$%"&' 6**,) (/ (*"" %( "%>* %( %)?%65* %(F) )/ *1)8 (/ H'16& /3( 8/3$ )'%6&"*J /6 ('* E6(*$6*( 16, 71>* ='*8F+* &/( 6/('%6& (/ "/)*- ='*8 (1>* ('* 7/6*8 16, 7/+* /6 (/ ('* 6*@( 71$>C 3'C E 7*16 5"%*6( <"9!*&$/ 9$%(%6& 2/$ 5"%*6()='*$* 1$* +*$8 2*9 5/089$%(*$) 9'/ 516 5"1%7 0;50X//>C %2 8/3 '1+* *+*6 ('* (%6%*)( 4%( /2 174%(%/6 16,T/$ *6($*0$*6*3$)'%0 /2 )(1$(%6& 8/3$ /96 R=K <1+* ('*8 1"" 71,* 7%""%/6)L
'(()*++,,,-./0$12"3."3-4/2
!"#$ &H
./0$12"3 ."3
8'$ 9//:;$ ? @A1B;B"C DA;E$
9/3", (3$6 ,/96 16 *@($1 5/30"* ('/3)16, 1 7/6(' 2/$ 1 +*$8 "%7%(*, 01$(I !6, 1 5/30"* /2 78 R=K) '1+* (3$6*, %6(/ H'/7* $36)J?/ '*$*F) 8/3$ $*1"%(8 5'*5>; ./( *+*$8('%6&F) &/%6& (/ 4* 1 &$16, )"17 8/3 /6"8 ,%, /65*L E ,%,6F( ('%6> )/-
“OK, DD… You’ve given me the WHY… but exactly HOW do I do this?”
“So let’s get into the meat and taters of this puppy.”
(/ )18 1) >%,)-V O/4*$716O16-5/7 -V ?/ "*(F) &*( %6(/ ('* 7*1( 16, (1(*$) /2 ('%) 03008EF, "%>* (/ )'/9 8/3 ('* )(*0) E &/ ('$/3&' 9'*6 )(1$(%6& 1 R=K 0$/G*5(
Selecting A Market… E ,/ ('%) 4*2/$* *+*6 5/6)%,*$%6& 9'1( >%6, /2 0$/,35() E 916( (/ )*""C 9'1( 8/3 )'/3", )*""
!"#$ &I
567&7 ./0$12"3 ."3
./0$12"3 ."3
415> ('*6C 4/,843%",%6& ('/3)16,) /2 0*/0"* %6+/"+*, %6 %(- W/3 718 0;*9) 8/3 )'/3", "//> 2/$ 1 4%&&*$ 6%5'*C 43( 8/3 7%&'( 4* 7%)(1>*6E 516 (*"" 8/3 2$/7 *@0*$%*65* ('1( ('*)* )71""*$ 6%5'*) 516 4* $1('*$ 6%5'*C 43( %( '1) )300/$(*, 7* +*$8 9*"" 2/$ ,*51,*)-
There’s a LOT of money in these small niches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
'(()*++,,,-./0$12"3."3-4/2
!"#$ &J
./0$12"3 ."3
8'$ 9//:;$ ? @A1B;B"C DA;E$
Don’t get stuck in the paralysis of analysis! O/ 8/3$ $*)*1$5' 16, 0%5> 1 6%5'*C !.W 6%5'*EF+* ,%)5/+*$*, 1 2*9 &//, (//") EF, "%>* (/ )'1$* 9%(' 8/3 ('1( '*"0 7* 155*)) (/ ('%) (//" #*9* &"9)$'!J 16, )** '/9 7168 0*/0"* 1$* )*1$5'%6& 2/$ %62/$71(%/6 14/3( 7%6% ,/6>*8) O/4*$716 0"MR ?/ ('*$* 81 &/C E 718 '1+* G3)( &%+*6 8/3 1 H41)* '%(JC /$ *+*6 0/))%4"8 1 H'/7* $36J %,*1 78 4$*1('-V K3( E ,%&*)(C ?/ 8/3 516 3)* ('* M//&"* !,D/$,) >*89/$, (//" (/ )** '/9 7168 0*/0"*
I consider the Google AdWords keyword tool “rookie” stuff…
!"#$ &K
567&7 ./0$12"3 ."3
./0$12"3 ."3
<*$*F) /6* E 3)*C *6/3&' /2 1 71$>*( 16, *6/3&' %6(*$*)( (/ 71>* )/7* $*1""8 &//, 7/6*8 >*89/$, (//"- K3( '16& /6(/ 8/3$ '1( 4*513)* 6/9 EF7 &/%6& (/ $*+*1"C
The crème de la crème market research tool! M1$8 <1"4*$( (13&'( 7* '/9 (/ 3)* ('%) H)*5$*( 9*10/6J 16, %( '1) 6*+*$ 21%"*, 7*-
“Once you realize its power, the world is your oyster. You will NEVER lack for opportunities.”
2/$ /00/$(36%(%*)O/6F( &*( 7* 9$/6&C ('* M//&"* !,D/$,) >*89/$, (//" %) 1 &//, )(1$( "1)( 7/6('- ='1( )'/9) ('*$*F) 1( "*1)( 16 %6(*$*)( 5/7016%*) ('1( 1,+*$(%)* (/ ('1( 6%5'* *+*$8 7/6('K3( 9*F$* ?=EXX 6/( 9'*$* 9* 6**, (/ 4*.*%('*$ /2 ('/)* (//") 16, (*5'6%S3*) %) &/%6& (/ (*"" 8/3 ('* 7/)(
How many BUYERS are there? P3)( 4*513)* ('*8 )*1$5'*, 2/$ 7%6% ,/6>*8) /6 M//&"* ,/*)6F( 6*5*))1$%"8
'(()*++,,,-./0$12"3."3-4/2
!"#$ &L
./0$12"3 ."3
8'$ 9//:;$ ? @A1B;B"C DA;E$
/6* E 3)* (/ 0$15(%51""8 7%6( 7/6*8 1( 9%"" %)C
The Standard Rate and Data Service! ,%$*5( 71%" "%)() 2/$ $*6( 5'/%5*C 78 0$/G*5() '1+* !XD!W? 4/74*,C 16, EF+* "/)( 7/6*8 16, (%7*C ('* 0$/,35( ('*8 03$5'1)*,- E( 9%"" (*"" 8/3 '/9 7168 438*$) 9*$* 71"* /$ +1"314"* %62/$71(%/6!"" ('%) %62/$71(%/6 %) 03$* &/", 9'*6 8/3F$* $*)*1$5'%6& 1 6*9 71$>*(!"" ('* )'8)(*$ &3$3) 9%(' ('*%$ H"*))*$ 7/$(1"J 71$>*( $*)*1$5' (//") 516 /$566' 916( (/ $*)*1$5' ('* 0/(*6(%1" 0$*,%5(14"* 16, $*"%14"* 918 /2 $*15'%6& 16 *@($*7*"8 '/( 71$>*(C 4*513)* E 516 $*6( ('1( "%)(
I can reach those buyers at the EXACT time they are most “in heat” about the topic! 1553$1(*V /0%6%/6-
!"#$ 67
567&7 ./0$12"3 ."3
./0$12"3 ."3
K3( ('*$* *! 1 )71"" ,/96)%,*C /3( 7*74*$)'%0 ,%$*5(/$%*) 8/3 516 "//> ('$/3&'E 0$*2*$ ('* /6"%6* (//" 4*513)* 8/3 516 ,/ >*89/$, )*1$5'*)C 43( E )(1$(*, /3( 9%(' ('* 4%& 4//>) 4*2/$* ('* /6"%6* +*$)%/6 91) 1+1%"14"* 16, ('1( 0;50 6, E(F) '*$*; .*@(71$> %) 1 "%)( 4$/>*$ ('1( 1""/9) 8/3 (/ 3)* 16 /6"%6* "%)( )*1$5' (//" 2/$ 4*513)* EF+* 6*+*$ 3)*, ('*7- M%+* ('*7 1 ($8 %2 8/3 916(C 43( 1( 8/3$ /96 *70(/$!6/('*$ %70/$(16( 01$( /2 8/3$ 71$>*( $*)*1$5' %)C
Check out competitors!
'(()*++,,,-./0$12"3."3-4/2
!"#$ 6&
./0$12"3 ."3
8'$ 9//:;$ ? @A1B;B"C DA;E$
=1>* ('*%$ *@%)(%6& 0$/,35( 16, %70$/+* %(- A%6, /3( 9'*$* ('* '/"*) 1$* %6 8/3F$* &/%6& (/ 5/08 %(-V K3( 8/3F$* 6/( G3)( &/%6& (/ 4"1(16("8 5/08 %(C 8/3F$* &/%6& (/ 71>* %( V$/$1!
“And here is how that information can be VERY profitable for you…”
W"3/ H$. =360*\=*66*"9 E"665/ I3!*9$!!M
W/3 )'/3", 5'*5> %( /3( 4*513)* %(F) 1 +%,*/ 0$*)*6(1(%/6 14/3( '/9 (/ H2/""/9 ('* "*1,*$J 16, &*( 1 &//, 0$/,35( &/%6& !?!: %6 1 '/( 71$>*( 5/70"*(*"8 0$/+*6 0$/G*5(C- $*1,8 (/ &/ (/ 5'*5> %( /3(='%) %) 1 +*$8 +1"%, 7*('/, /2 *6(*$%6& $*)0/6)%+* 71$>*() 16, ,*+*"/0%6& '/( 0$/,35():%/6**$) 5/7* '/7* 9%(' 1$$/9) %6 ('*%$ 415>C 43( /65* 8/3 "*( ('* 71$>*(*$ 16, ,/7%61(* ('1( 6%5'*
How to develop a hot-selling product!
!"#$ 66
567&7 ./0$12"3 ."3
./0$12"3 ."3
E "/+* %62/ 0$/,35() 4*513)* ('*8F$* S3%5> 16, *1)8 (/ 5$*1(*C 16, 16, *1)8 1$* ('*8 (/ 5$*1(*L 5/70"*(*, 16, $*1,8 (/ )*"" !6/('*$ &//, ('%6& 14/3( %62/ 0$/,35() %)C
You’ll NEVER really have an inventory problem! S3%5> 16, *1)8 9%(' %6+*6(/$8 %))3*) 16, "/6& "*1, (%7*)- W/3 516 G3)( $36 (/ ?(10"*) 16, &*( 1 2*9 7/$* 5/0%*) 71,*='*$* 1$* 1 "/( /2 $*1)/6) (/ "/+* %62/ 0$/,35() 5/08 %) 4*)( E *65/3$1&* 8/3 (/ )*$%/3)"8 5/6)%,*$ %62/ 0$/,35() 2/$ 8/3$ 6*9"8 ,%)5/+*$*, '/( 71$>*(X*(F) (1"> 14/3( 16/('*$ +*$8 %6I,*716, '/( )*""*$ E '1+* 1 "/( /2 *@0*$%*65* 9%('C
'(()*++,,,-./0$12"3."3-4/2
!"#$ 6F
./0$12"3 ."3
8'$ 9//:;$ ? @A1B;B"C DA;E$
Nutritional Supplements! E "%>* 63($%(%/61" )300"*7*6() 4*513)* 8/3 516 '1+* $*1""8 4%& 71$>30) %2 "14) ='*$*F) 8/3$ 415> *6, $*0/$(V 8/3F"" 03( 8/3$ 53)(/7*$) /6 1 7/6('"8 13(/ )'%0 /00/$(36%(8 (/ 4* /6 1 7/6('"8 5/6(%63%(8 0$/&$17- :*$'10) 8/3 &%+* ('*7 1 )71"" ,%)5/36( 16, 2$** )'%00%6& 1) %65*6(%+*) (/ &*( /6 8/3$ 5/6(%63%(8 0$/&$17 )'%0 %65/7*C (/C
A ridiculously profitable million-dollar business… in only a few short months! ='*$* 1$* 1 "/( /2 "14/$1(/$%*) ('1( 516 71>* 0$/,35() 2/$ 8/3- A%$)( 8/3
!"#$ 6G
567&7 ./0$12"3 ."3
./0$12"3 ."3
='*$* 1$* 1 "/( /2 36)5$303"/3) "14) /3( ('*$* G3)( 91%(%6& (/ (1>* 1,+16(1&* /2 16 %6*@0*$%*65*, $//>%*6/9L K*513)* E 91) 16 %6*@0*$%*65*, $//>%* /65*C 16, E '1, E2 8/3F$* '//>*, 30 9%(' 1 &//, "14 ('1( 36,*$)(16,) 9'1( 9*F$* ($8%6& (/ 9'/ ($%*, (/ &*( %6(/ ('* )300"*7*6( 43)%6*)) 16, 9*$* 2/$5*, (/ 0"15* 16 %6+*6(/$8E ('%6> 1 2*9 /2 ('/)* &38) ?=EXX '1+* ('1( %6+*6(/$8 )(15>*, 30 &1('*$%6& ,3)( %6 ('*%$ &1$1&*)?/ 4* 51$*23" 9'/ 8/3 ,*1" 9%('- W/3 '1+* (/ '1+* ('* $%&'( 5/6(15() 1( ('* $%&'( "14) )355*))23" /6*)C G3)( "%>* 9* (1">*, 14/3( 9%(' %62/ 0$/,35()K8 1"918) >**0%6& 8/3$ 16(*661* 30 16, )(18%6& 191$* /2 ('* )300"*7*6( 6/9 PV$'@ C/"&3<0 ] *! 566 "4$/ 0;$ -65<$M :;$/$ 5/$ :^ 59& /5&*" <"##$/<*56! L"/ *0 566 "4$/ 0;$ -65<$M ?01! *9 566 0;$ #5>5[*9$!@ 0""M ? .590 5 -/"&3<0 6*)$ 0;50MR ! &//, 0$%+1(* "14*" "14 9%"" 4* 14"* (/ ,30"%51(* 16, *+*6 *#-/"4$ ('* 2/$73"1 W/3 516 (1>* 1,+16(1&* /2 ('* 7%""%/6) /2 ,/""1$) /2 0$/,35( 16, 71$>*( $*)*1$5' ,/6* 48 ('* 4%& 4/8) 16, 2/""/9 %6 ('*%$ 2//()(*0)-
'(()*++,,,-./0$12"3."3-4/2
!"#$ 6H
./0$12"3 ."3
8'$ 9//:;$ ? @A1B;B"C DA;E$
Here’s another million-dollar tip… O/ 8/3 '1+* 168 %,*1 9'*$* 8/3 )'/3", 1,+*$(%)* 8/3$ 6*9 Y %70$/+*, B+*$8 )%6&"* 0"15* ('* 4%& 4/8) 1$* 1,+*$(%)%6&N %6 $*)*1$5' 0*/0"* 415> 2$/7 )(1$(%6& 1 R=K E 41)%51""8 '1, (/ "*1$6 /6 78 /96 48 /4)*$+%6& 9'1( M1$8 <1"4*$( 16, O16 R*66*,8 9*$* ,/%6&
The best way to learn is by DOING! R=K &/%6& "*1$6 '/9 (/ 9$%(* &//, ,%$*5( $*)0/6)* 5/08 &/%6& (/ &%+* 8/3 1 $*1""8 S3%5> 7*('/, /2 5$*1(%6& 8/3$ 1,C *+*6 %2 8/3 '1+* $*1,%6& ('%) $*0/$(- !6, 8/3 516 ,/ ('1( 9%('C
!"#$ 6I
567&7 ./0$12"3 ."3
./0$12"3 ."3
The “Miami Vice” Copywriting Technique! EF7 6/( (1">%6& 14/3( ('* 7/+%* =*5#* ^*<$ ('1( 517* /3( 1 2*9 8*1$) 1&/EF7 (1">%6& 14/3( ('* 5"1))%5 =*5#* ^*<$ E6 51)* 8/3 9*$* 4/$6 (// "1(* 16, ,*0$%+*, /2 ('* &$*1( *@0*$%*65* ('1( ='* (9/ 71%6 =*5#* ^*<$ ,*+%5*V )/ ('*8 5/3", "%)(*6 %6 /6 ('* 41, &38)D*F$* &/%6& (/ ,/ ('* *@15( )17* ('%6& (/ 5$*1(* 8/3$ 1, 5/08-
“But you don’t NEED world-class copy right now. You just need to get things going.”
*#5>*9$ '*$ 9'%"* $*5/$,%6& %( 438*$-V ./9 &/ ('$/3&' ('%) 0$/5*)) )*+*$1" (%7*) 36(%" 8/3 2**" $*1""8 &//, 14/3( )18<*$*F) 9'1( 8/3F$* &/%6& (/ ,/ 6*@(; ?*6, ('* $*5/$,%6& (/ 1 ($16)5$%0(%/6%)(C 16, 6/9 8/3F+* &/( ('* $19 71(*$%1" 2/$ 8/3$ 5/08 4%(C 7184* 5'16&* 1 2*9 )*6(*65*) '*$* 16, ('*$*C 43( 8/3F"" '1+* 7/)( /2 8/3$ 5/08 1"$*1,8 ,/6*E) %( &/%6& (/ 4* H9/$",I5"1))J 5/08L :$/414"8 6/(- K3( 8/3 ,/6F( .BBO 9/$",I5"1)) 5/08 $%&'( 6/9- W/3 G3)( 6**, (/ &*( ('%6&) &/%6&K3( ,/6F( 9/$$8C
'(()*++,,,-./0$12"3."3-4/2
!"#$ 6J
./0$12"3 ."3
8'$ 9//:;$ ? @A1B;B"C DA;E$
You can make a LOT of money with half-assed copy! 5$3,* )*"2-V /$,*$) 16, )'%0 8/3$ 0$/,35()E2 8/3F$* )*""%6& ,%&%(1" 0$/,35() 8/3 ,/6F( '1+* (/ 9/$$8 14/3( ('%)C 43( %2 8/3F$* )*""%6& '1$, 0$/,35() 8/3 5/3", 0/(*6(%1""8 '1+* )/7* 71G/$ '*1,15'*) %2 8/3 ,/6F( ,*1" 9%(' )/7* %))3*) 4*2/$* ('* /$,*$) /$566' "%>* 1 9*""I/%"*, 715'%6* "/6& 4*2/$* 8/3 )(1$( (/ '16,"* 1 4%& +/"37* /2 )1"*)-
Here’s the most important advice I can give you about order fulfillment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
!"#$ 6K
567&7 ./0$12"3 ."3
./0$12"3 ."3
$*(3$6 /6 %6+*)(7*6(- !68('%6& *")* )'/3", 4* ,*"*&1(*, (/ )/7*4/,8 *")* 51"" %(C
“LMS!” 8/3F$* 0$/+%,%6& &1%623" *70"/87*6( (/ '*"0 ('*7 018 ('*%$ 4%"")W/3F+* &%+*6 )/7*4/,8 1 G/4 16, 1$* '*"0%6& ('*7 03( 1 $//2 /+*$ 15(%+%(%*) 8/3F$* &/%6& (/ &*( 1 735' 4%&&*$ 416& 2/$ 8/3$ 435> 9'*6 8/3 %6+*)( 8/3$ (%7* %6 0;50C 16, ,*+*"/0%6& 6*9 0$/,35()?/ 8/3$ 4%& "*))/6 /2 ('%) )*5(%/6 %)C 1) )//6 1) 8/3 516C
Farm out all the LMS! ='*$* 1$* 1")/ 0"*6(8 /2 41, /6*) ('1( 9%"" 71>* 1 $/81" 7*)) /2 %(C 16, !6, E $*1""8 ,/6F( 916( 8/3 (/ 4* 7%)*$14"*
'(()*++,,,-./0$12"3."3-4/2
!"#$ 6L
./0$12"3 ."3
8'$ 9//:;$ ? @A1B;B"C DA;E$
D'1( 8/3F+* ,%)5/+*$*, )/ 21$ %) $*1""8 G3)( 16 /+*$+%*9- K3( E ('%6> 8/3 516 )** '/9 ('%) 1"" 9/$>) 5'/0) !.O 71>%6& 7/6*8 1( ('* )17* (%7* 9/$>%6& 2/$ 0*163() 9%(' 01%6 %6 ('* 1)) 5"%*6()-
“Absolutely crucial stuff that can make or break your success as a Kitchen Table Entrepreneur.”
E( *! *@5%(%6&C 43( 1 4$%*2 9/$, /2 91$6%6&; 9* '1+*6F( 5/+*$*, =14"* B6($*0$*6*3$ &/%6& (/ 91)' /3( $*1""8 S3%5>"8C /$ "/)* "/() /2 (%7* 16, 7/6*8 "*1$6%6& ('%) "/)%6& (*6) /2 ('/3)16,) /2 ,/""1$) 16, 8*1$) /2 8/3$ "%2* "%>* E ,%,W/3 )**C
I’ve provided a shortcut for you! '1+* 0$*+*6(*, 7* 2$/7 $*+*1"%6& !XX 78 )355*))23" R=K )*5$*()K3( ,/6F( 9/$$8C 8/3 <59 5'//)* H>%(5'*6 (14"*J 43)%6*))-
!"#$ F7
567&7 ./0$12"3 ."3
./0$12"3 ."3
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
That’s just pure B.S.! ('*8 9%"" 1&1%6)( 8/3 (/ H>**0 8/3 %6 8/3$ 0"15*JC 16, >**0 8/3 2$/7 15'%*+%6& ('* ('%6&) 8/3 ,*)%$* )(1(%6& ('* 215()
'(()*++,,,-./0$12"3."3-4/2
!"#$ F&
./0$12"3 ."3
8'$ 9//:;$ ? @A1B;B"C DA;E$
O%, ('*8 1"918) (*"" 8/3 ('1( 8/3 9*$* 1 36%S3* 16, 19*)/7* %6,%+%,31" 9'/ 5/3", 15'%*+* 168('%6& 8/3 916(*, %2 8/3 9*$* 9%""%6& (/ 9/$> 1( %( 5/6)%)(*6("8 16, 0*$)%)(*6("8L O%, ('*8 1"918) *65/3$1&* 8/3 (/ ($8 6*9 ('%6&) 16, 36,*$(1>* 5'1""*6&%6& 03$)3%()C 16, 9*$* 1"918) ('*$* 9%(' 16 *65/3$1&%6& 9/$, 9'*6 8/3 )(374"*, 16, 2*""L E '%&'"8 ,/34( %(!6, 2$16>"8C
That REALLY pisses me off! ./4/,8 '1) *+*$ )'/96 ('*7 ('*8 $*1""8 <59 4$*1> 2$** 2$/7 1"" ('1( 5$10 16, "%+* 1 "%2* ('*8 3)*, (/ ,$*17 14/3( 1) 1 >%,C 4*2/$* %( 91) 4*1(*6 /3( /2 ('*7 91) "%(*$1""8 )1+%6& "%+*)- K*513)* '* 4*"%*+*, 1 "%2* "%+*, /6 ('* '17)(*$ 9'**" 17/6&)( 1"" ('* /('*$ )'**0"* 9%"" >%"" 8/3 6*0$/566'
While a small group of enlightened people are gorging on an absolute frickin’ FEAST! E 718 4* ('* /6"8 /6* 9'/ '1) *+*$ (/", 8/3 ('%)C 43( 8/3 $*1""8 516 4$*1> 2$** 2$/7 1"" ('1( 5$10 16, G/%6 3) 1( ('* 2*1)(!"" ('* ('%6&) 8/3 0;*9) 1$* >**0%6& 8/3 2$/7 %( 1$* 7*$*"8 *"14/$1(* 0/'*9> '36,$*,) /2 7%""%/6) /2 91">%6& ,*1,-
!"#$ F6
567&7 ./0$12"3 ."3
./0$12"3 ."3
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
I simply REFUSED to allow Gary Halbert’s torch to burn out! E 0%5>*, %( 30 1 5/30"* 8*1$) 1&/ 16, '1+*6F( "//>*, 415> )%65*
'(()*++,,,-./0$12"3."3-4/2
!"#$ FF
./0$12"3 ."3
8'$ 9//:;$ ? @A1B;B"C DA;E$
! 0*$)/6 9%(' ('* ,$%+* 16, 174%(%/6 (/ 71>* ('*%$ ,$*17) 5/7* ($3* %) 1 +*$8 $1$* 0*$)/6 %6,**,K3( 2/$ $*1)/6) EF"" ,%)5"/)* (/ 8/3 9'*6 9* 7**( %6 0*$)/6 )/7* ,18C
I’m betting you’re one of the precious .0000000001%! *@5%(*, E $*+*1"*, 78 R=K )*5$*() %6 16 *%&'(I9**> 5/15'%6& 0$/&$17 5/70%"*, 1"" ('* ,/537*6() 16, $*)/3$5*) %6(/ :OAF) $*)/3$5* '1) G3)( )1( /6 78 )'*"2 &1('*$%6& ,3)(-
“And if I’m right, what I’m about to share with you is going to get you very excited.”
E"%$/#59 E59 Q*0<;$9 :5%6$ I3!*9$!! ,"5<;*9> 0$/,35( '1, (/ 0"15*, /6 ('* 415> 43$6*$ 2/$ 1 9'%"* O%5> Y <1$$8 9'/ 9/3",6F( 36,*$)(16, /$ 100$*5%1(* ('*7./0*E /6"8 916(*, (/ 71>* %( 1+1%"14"* (/ ('* 5$*17 /2 ('* 5$/0C ('* 0/%6(C !.O 8/3F$* )(%"" $*1,%6& ('%) $*0/$( %6 )0%(* /2 )*+*$1" )34("* _>5!-F` ='%) *6(%$* 0$/5*)) 91) 7*(%53"/3)"8 *6&%6**$*, 2$/7 ('* +*$8 4*&%66%6& (/C
!"#$ FG
567&7 ./0$12"3 ."3
./0$12"3 ."3
Attract the WINNERS! !6, 0;50 236&/"1I&*6*$1(%6& )*5$*()?/ 78 )*5$*( %) 6/9 /3(; EF7 "//>%6& 2/$ 1 2*9 &//, 0$/(U&U) ./9 E 516F( 7*6(/$ 7/$* ('16 1 '16,23" /2 0*/0"* /6*I/6I/6*C 16, EF7 )/$$8 (/ 4* ('* 4*1$*$ /2 41, 6*9)C 43( ('1( $/)(*$ %) 23""K3( E <59 7*6(/$ 8/3 ('$/3&' /('*$ 7*16) ('16>) (/ ('* 7%$15"* /2 1"" ('* '%&' (*5' (//") 6/9 1+1%"14"* (/ 3)EF7 &/%6& (/ 7*6(/$ 8/3 ('$/3&' 1 0$/&$17 EF7 51""%6&C
“How To Start A Part-Time ‘Kitchen Table’ Business… That Can Quickly Generate Six-Figures A Year In Extra Income!” ?%65* 9'1( EF7 14/3( (/ $*+*1" 516 5'16&* 8/3$ "%2* %6 918) 8/3 6*+*$ *+*6 !3/$ E 6*+*$ $*1""8 )19 78)*"2 1) 1 7*6(/$ (80* /2 &38 01)) 1"/6& 9'1( EF, "*1$6*, 14/3( ,%$*5( 71$>*(%6&- !6, )%65* E 91) )(%"" ,/%6& E 6*+*$ 916(*, (/ *6(*$ ('* H&3$3J 71$>*(- E ,/6F( 916( (/ *+*6 4* /$#"0$6'
'(()*++,,,-./0$12"3."3-4/2
!"#$ FH
./0$12"3 ."3
8'$ 9//:;$ ? @A1B;B"C DA;E$
E G3)( 916(*, (/ 0$/+%,* *@($*7*"8 +1"314"* 5/6(*6( 16, 01)) 1"/6& )/7* /2 ('* ,%$*5( 71$>*(%6& "*))/6) E "*1$6*, 9'%"* 7*6(/$%6& 9%(' M1$8 <1"4*$(C 16, 2$/7 7168 8*1$) %6 ('* ,%$*5( 71$>*(%6& H)5'//" /2 '1$, >6/5>)-J E 916(*, (/ )(18 36,*$ ('* $1,1$ 16, 0/)( 16 /551)%/61" 1$(%5"*- ./ &3$3 5/15'%6& /$ /6*I/6I/6* ($1%6%6& %6(/ /+*$,$%+* $*I*+1"31(* 78 "%2*E &/( (/ ('%6>%6& 14/3( 9'1( EF+* ,/6* 2/$ /('*$)C 16, 9'1( 0*/0"* 9/3",
Nothing! !6, ('1( )35>)C /3( "/3,?/ E %77*,%1(*"8 9*6( 14/3( 5'16&%6& ('1( %6 ('* 5/36($8C ?(1(*)C C EF+* ,/6* 5/6)3"(%6& 16,T/$ 5/089$%(%6& 2/$ )/7* /2 ('* 7/)( )355*))23" *6($*0$*6*3$) %6 ./$(' !7*$%51C C EF+* )(1$(*, 1 4365' /2 )355*))23" H>%(5'*6 (14"*J ,%$*5( $*)0/6)* (/ 16 '/3$ 1( 7/)(- ?/7* ,18) E ,/6F( ,/ 168('%6& ('1( *+*6 /$!$#%6$! >/$.NV
!"#$ FI
567&7 ./0$12"3 ."3
./0$12"3 ."3
K3( %(F) 6/( &//, *6/3&' 1687/$*C 4*513)*C
I Want YOU To Enjoy That Kind Of Success! (%7* 1( 1""K3( EF+* 6*+*$ $*1""8 (1>*6 ('* (%7* (/ 01)) 1"/6& 78 7/)( )355*))23" )*5$*()C 36(%" 6/9-
I’m FINALLY Revealing My Entrepreneurial Success Secrets To A Small Group Of Open Minded Protégés… 0*$)/6 (/ )'/9 8/3 '/9 8/3 516 '1+* 1 43)%6*)) ('1( 0$/+%,*) ('* %65/7* 16, 2$**,/7 (/ $*1""8 *6G/8 "%2*X*(F) )(1$( 1( ('* +*$8 4*&%66%6&C 0/+*$(8T)51$5%(8 7%6,)*( K3( 4*%6& 0//$ %) 3)31""8 0*$716*6(- E(F) ('* $*)3"( /2 1 0/+*$(8 7%6,)*( 7/)( 0*/0"* 1$* 6*+*$ 14"* (/ /+*$5/7*-
'(()*++,,,-./0$12"3."3-4/2
!"#$ FJ
./0$12"3 ."3
8'$ 9//:;$ ? @A1B;B"C DA;E$
217%"8 %( 91) ('* 4*)( E 5/3", *+*$ ,/ C E 916(*, (/ 4* 9*1"('8 16, )355*))23"C C E 916(*, (/ *@5*" %6 )/7*('%6&C C E 916(*, 1 H$/5> )(1$J "%2*)(8"*C 6/( '1+* (/ 9/$> 1"" ('* (%7* G3)( (/ 018 ('* 4%"")C <1+* 8/3 *+*$ 2*"( 8/3 9*$* ,*)(%6*, 2/$ &$*1(6*))L
Have you ever had a dream that simply REFUSED to die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
!"#$ FK
567&7 ./0$12"3 ."3
./0$12"3 ."3
“That’s why I’ve decided to accept a very limited number of protégés.”
2/$ 7*='1(F) 9'8 EF+* ,*5%,*, (/ 155*0( 1 +*$8 "%7%(*, 6374*$ /2 0$/(U&U) EF+* *6G/8*,C 16, 7*6(/$%6& %) ('* 21)(*)( 918 2/$ 8/3 (/ 15'%*+* %(! &//, 7*6(/$ 516 '*"0 8/3 *@0*$%*65* S316(37 "*10 &$/9(' )/C
You Can Accomplish In MONTHS What Would Normally Take DECADES! B6/3&' 415>I)(/$8<*$*F) 9'1( ('%) %) 1"" 14/3(C =14"* K3)%6*)) ?*5$*()J 5/15'%6& 0$/&$17 E '*", *1$"%*$ ('%) 8*1$EF7 &/%6& (/ (1>* 8/3 48 ('* '16, 16, )'/9 8/3 )(*0I48I)(*0 '/9 (/ )(1$( 1 )355*))23" ,%$*5( $*)0/6)*TE6(*$6*( 43)%6*)) *+*6 %2 8/3 '1+*C ./ 0$/,35() /$ 0$/,35( %,*1)C B" 12%:0) "% 3&7(0C
./ 9*4)%(*C ./ 43)%6*)) %62$1)($35(3$*C B" 6&%07) 12%:0)&3' 0D#0%&0370C
E36 0?03 (2?0 3" .><&30<< 0D#0%&0370 4(2)<"0?0%5 21)(C )/ 8/3 516 )(1$( *6G/8%6& ('* )355*)) 8/3F+* 1"918) ,$*17*, 14/3(-
'(()*++,,,-./0$12"3."3-4/2
!"#$ FL
./0$12"3 ."3
8'$ 9//:;$ ? @A1B;B"C DA;E$
Here’s What You Get… D%(' 8/3$ %6+*)(7*6( %6 V". :" 205/0 a b". ,"!0 C5/0 :*#$ 2*8\A*>3/$ cQ*0<;$9 :5%6$1 I3!*9$!!O 2/""/9%6& 5/70/6*6() 16, 4/63)*); F&'() 8%2&3&3' E36 GHE =0<<&"3< 9**>"8 9*4%61$)- E(F) 1"7/)( "%>* 4*%6& /6 ('* 9*4%61$ XEZBC 43( IJK 2>6&"< "L )(0 40.&32%< 84" -MNI&3>)0 J("30 !"3<>@)2)&"3< R=K %,*1) 16, 71$>*(%6& 5'1""*6&*) 9%(' 7* /6* /6 /6*- D* 516 43)%6*))- E(F) )/ 5$%(%51" (/ 8/3$ )355*)) ('1( EF"" 0*$)/61""8 $*+%*9 16, 5/08 '377%6& 1"/6& 1( H5/65*$( 0%(5'JC 16, 4$%6&%6& %6 1) 7168 8(0 O&)7(03 82.@0 F3)%0#%030>%;< 90<">%70 A>&60 (14"* *70%$*)-
E@@ 40.&32% ">)@&30< 236 277"1#23$&3' 6"7>103)< 5/0%*) /2 ('* /3("%6*) E 3)*, 2/$ ('* 9*4%61$) 16, 1"" ('* ,/537*6() E $*2*$ (/ 16, (*15' 2$/7 ,3$%6& ('* 9*4%61$) 8(0 O&)7(03 82.@0 P><&30<< !"#$4%&)&3' I&3&N=4� Q&@0
!"#$ G7
567&7 ./0$12"3 ."3
./0$12"3 ."3
=5*6 :;"#5! V566 73*&$! 4"1(16("8 )9%0*,-V R&L0)&10 S#62)0< %70$/+%6& *@%)(%6& /6*)- EF7 1"918) (*)(%6& 16, "*1$6%6& 6*9 16, 8/3 30,1(*, /6 168 6*9 ($%5>) 16, (*5'6%S3*) E ,%)5/+*$-
30,1(*) (/ 78 V". :" 205/0 a b". ,"!0 C5/0 :*#$ 2*8\A*>3/$ cQ*0<;$9 :5%6$1 I3!*9$!! 0$/&$17 16 30,1(* (*"*)*7%61$ /$ 9*4%61$ E6 51)* 8/3 '1+*6F( 1,,*, %( 1"" 30C
That’s a total value of $15,000! 8/3 %6(/ ('%6>%6& ('*8F$* 9/$(' 7/$* ('16 ('*8 $*1""8 1$*L D*"" "*( 7* 5"*1$ )/7*('%6& 30C 5/70/6*6( /2 ('* 5/15'%6& 0$/&$17 1$* 41)*, /6 ('1( '/3$"8 2**
'(()*++,,,-./0$12"3."3-4/2
!"#$ G&
./0$12"3 ."3
8'$ 9//:;$ ? @A1B;B"C DA;E$
“I refuse to play the head games promoted by the Internet Marketing ‘good ole boys’ club.”
/"* 4/8) 5"34-J EF7 G3)( 6/( "%>* ('1(C 16, 8/3F$* (// )71$( (/ 4* 2//"*, 48 ('1( >%6, /2 5'%516*$8 168918='* +1"3*) "%)(*, 1$* ('* 2**) 8/3 9/3", 018 (/ '%$* 7* 2/$ ('1( 17/36( /2 5/6)3"(%6& (%7* %6+*)(7*6( %6 V". :" 205/0 a b". ,"!0 C5/0 :*#$ 2*8\A*>3/$ cQ*0<;$9 :5%6$1 I3!*9$!!C
You’ll Also Get These Four Bonuses… A $410.00 Value… Absolutely FREE! FREE Bonus #1 !"#$% '#()*$+ ,*-$*+. /$01 2*%034 56* "$#7*8 ='*)* 1$* ('* (%7*"*)) 0*$)31)%/6 16, 71$>*(%6& "*))/6) 8/3 516 /6"8 &*( 2$/7 1 ($3* 71$>*(%6& 71)(*$
FREE Bonus #2 !90)*$1#3 9#3:. ;#.+*$ ,<--*.. /0$1<(# =*7*#(*48
!"#$ G6
567&7 ./0$12"3 ."3
./0$12"3 ."3
0;*! *+*$8 7/6(' 16, 91(5' /TB;8 6" )(&;%0 )(%"4&3' 2) @02<) V,W "L $">% 1"30$ 6"43 )(0 )"&@0) 0?0%$ 1"3)(5X
**0%6& 8/3$ /6* BTPT/Y '0)< )(&< %&'()5X
0;*! 16, 91(5' Z"4 RT=[BA 1"30$ 4&)( $">% 26?0%)&<&3' 723 12:0 $"> 23
FREE Bonus #3 !'0> 50 2
'(()*++,,,-./0$12"3."3-4/2
!"#$ GF
./0$12"3 ."3
8'$ 9//:;$ ? @A1B;B"C DA;E$
FREE Bonus #4 '0+ D$0.A*-+. G?+6 ,0-?#( ;*4?#8 <*$*F) 16 36*@0*5(*, 4/63) 8/3F"" ,%)5/+*$ ,3$%6& ('%) %6(*$+%*9; 9%(' 78 5/15'%6& 7*74*$) 16, 1 '16,23" /2 53)(/7*$) 6$5!0
FREE Bonus #5 E3 FD)%010@$ 92%0
!"#$ GG
567&7 ./0$12"3 ."3
./0$12"3 ."3
E 5/3", *1)%"8 )*"" ('%) 1"" ,18 "/6& (/ ('* "*&%/6 /2 <1"4*$( 216) 2/$ 1(
You’ll Get All 5 Bonuses… A $410.00 Value… Absolutely FREE! &/%6& (/ %6+*)(K3( >6/9 ('%)C ='%) %)6F( 2/$ *+*$84/,8X%>* E (/", 8/3 *1$"%*$C EF+* (1>*6 )*+*$1" )(*0) (/ $*0*" ('* >%6, /2 0*/0"* E ,/6F( 916( (/ ,*1" 9%('C )/ ('* 215( ('1( 8/3F$* )(%"" 9%(' 7* 1( ('%) 0/%6( %) 1 V". :" 205/0 a C5/0\:*#$ PQ*0<;$9 :5%6$R I3!*9$!!M E2 8/3F$* ('* (80* /2 0*$)/6 9'/ '1) (/ ('%6> 14/3( %( 2/$ 1 7/6(' 16, (1"> )(/0 $*1,%6& $%&'( 6/9 415> (/ )0*6,%6& 8/3$ (%7* %6 2$/6( /2 ('* 4//4 (34*-
So who DOES qualify? E2 8/3F$* &*6*$1""8 1 6%5* 0*$)/6C CW/3 )%65*$*"8 916( (/ ,%)5/+*$ ('* )>%"") (/ ,*+*"/0 1 H"%2*)(8"* 43)%6*))J ('1( 516 &*6*$1(* 5/6)%,*$14"* %65/7* 9%(' /6"8 1 01$(I(%7* 5/77%(7*6(C CW/3F$* /0*6I7%6,*, 16, 16@%/3) (/ "*1$6C 16,C CW/3F$* 1 4%& 4/8 /$ &%$" 9'/ 36,*$)(16,) 168('%6& 9/$('9'%"* (1>*) )/7* 9/$>C
'(()*++,,,-./0$12"3."3-4/2
!"#$ GH
./0$12"3 ."3
8'$ 9//:;$ ? @A1B;B"C DA;E$
C='*6 8/3F$* %6N
Let’s Recap… D'*6 8/3 %6+*)( %6 V". :" 205/0 a b". ,"!0 C5/0 :*#$ 2*8\A*>3/$ cQ*0<;$9 :5%6$1 I3!*9$!! 8/3 &*(C 71>%6& (*5'6%S3*) 16, )*5$*()C 16,C <" $">% &3?0<)103) &< /$%&%61" H"%+*J 5/15'%6& 0$/&$17 91) 0$*)*6(*, 2//, *+*$8 ,18O/*)6F( %( 71>* #"/$ )*6)* (/ %6+*)( ('1( %6 8/3$)*"2 16, ('* )>%"") ('1( 9%"" 018 8/3 S3%(* '16,)/7*"8 2/$ ('* $*)( /2 8/3$ "%2*L V". :" 205/0 a b". ,"!0 C5/0 :*#$ 2*8\A*>3/$ cQ*0<;$9 :5%6$1 I3!*9$!!O )/ 8/3F$* 5/70"*(*"8 5/+*$*, 48 78C
100% Risk Free Gentleman’s Handshake Guarantee 1"" ('1( "*&1" 7374/ G374/- ! 716F) 9/$, 91) '%) 4/6, 16, 1 '16,)'1>* ?/ '*$*F) 78 '16,)'1>* 1&$**7*6( 9%(' 8/3; E2 8/3F$* 6/( '1008 9%(' V". :" 205/0 a b". ,"!0 C5/0 :*#$ 2*8\A*>3/$ PQ*0<;$9 :5%6$R I3!*9$!! 2/$ 168 $*1)/6 9'1()/*+*$C G3)( $*(3$6 %( 9%('%6 ('*
!"#$ GI
567&7 ./0$12"3 ."3
./0$12"3 ."3
I’ll Refund Every Penny You Invested! E ('%6> ('1(F) #"/$ 16, %( ,/*)6F( 2**" &//, 16, )9%6,"*, V". :" 205/0 a b". ,"!0 C5/0 :*#$ 2*8\A*>3/$ PQ*0<;$9 :5%6$R1 I3!*9$!!- !6, EF"" 4*6, W/3 '1+* 78 9/$, /6 ('1( (/ $*)*$+* 8/3$ 5/08 /2 V". :" 205/0 a b". ,"!0 C5/0 :*#$ 2*8\A*>3/$ cQ*0<;$9 :5%6$1 I3!*9$!!; !@&7: (0%0 T%C 7@&7: (0%0 L"% )(0 KN#2$ "#)&"3C
We’ve covered a LOT of ground today… EF+* )'/96 8/3 '/9 (/ '/6* 8/3$ 5/089$%(%6& )>%"") 9'%"* *1$6%6& 7/6*8 16, 5/70"*(*"8 "*10I2$/&&%6& /+*$ ('* H4* 143)*, 48 5$1008 5"%*6() 16, 9/$> 2/$ 0*163()J )'17*"*)) 9'/$* 0'1)*C CEF+* 91">*, 8/3 )(*0I48I)(*0 ('$/3&' ('* 0$/5*)) /2 )(1$(%6& 8/3$ /96
'(()*++,,,-./0$12"3."3-4/2
!"#$ GJ
./0$12"3 ."3
8'$ 9//:;$ ? @A1B;B"C DA;E$
CEF+* )'/96 8/3 '/9 (/ )/3$5* 16, ,*+*"/0 '/( 0$/,35() 9%(' KEM CEF+* $*+*1"*, 1 0$/+*6 7*('/, 2/$ 15'%*+%6& 16 %65/7* 16, "%2*)(8"* 7/)( CEF+* )'/96 8/3 '/9 (/ 0/)%(%/6 8/3$)*"2 '*1, 16, )'/3",*$) 14/+* 1"" '%&'*)( 018%6& &%&)C 0;*9) 8/3 1$*C 8/3F+* 4**6 0$*)*6(*, 2/$ /6"8 :B..EB? /6 ('* ,/""1$K8 6/9 EF7 )3$* 8/3 36,*$)(16, '/9 ('*)* )*5$*() 16, (*5'6%S3*) 516 )>8$/5>*( 8/3$ %65/7* 16, &/5#50*<566' (%7*<*$*F) 9'1( 8/3 6**, (/ ,/ $%&'( 6/9C (/ $*)*$+* 8/3$ 5/08 /2 V". :" 205/0 a b". ,"!0 C5/0 :*#$ 2*8\A*>3/$ cQ*0<;$9 :5%6$1 I3!*9$!!; !@&7: (0%0 T%C 7@&7: (0%0 L"% )(0 KN#2$ "#)&"3C
2/$ ,*+*"/0%6& 16 %65/7* )($*17 16, "%2*)(8"* ('1( 1""/9) 8/3 (/ "%+* "%2* /6 8/3$ /96 (*$7)EF7 "//>%6& 2/$91$, (/ 9/$>%6& 9%(' 8/3- E(F) &/661 4* 1 236 $%,*
O/4*$716 O16 M1""10// :-?- W/3F$* )//6 &/%6& (/ 9%(6*)) )/7*('%6& EF+* 9$4$/ )**6 ,/6* 48 168 /2 ('* &3$3)-
!"#$ GK
567&7 ./0$12"3 ."3
./0$12"3 ."3
EF7 &/%6& (/ '*"0 8/3 5/6S3*$ ('* (9/ 4%&&*)( 0$/4"*7) 7/)( $//>%*
Confusion & Overwhelm! (/ ,*1" 9%(' %(- ?/7* /2 ('* )'1$0*)( *6($*0$*6*3$) 16, 71$>*(*$) %6 ('* 9/$", 53$(1%6 &/ 30 /6 8/3$ )'/9EF7 &/%6& (/ $*+*1" '/9 (/ >%"" ('%) 4*1)( /65* 16, 2/$ 1"" !@&7: (0%0 T%C 7@&7: (0%0 L"% )(0 KN#2$ "#)&"3C
:-?-?- <*$*[) 9'1( 1 2*9 /2 ('* /$%&%61" R%(5'*6 =14"* K3)%6*)) 5/15'%6& 0$/&$17 01$(%5%016() '1, (/ )18; 999-,$*73-5/7
'(()*++,,,-./0$12"3."3-4/2
!"#$ GL
8'$ 9//:;$ ? @A1B;B"C DA;E$
./0$12"3 ."3
W/3 $*1""8 9*6( 14/+* Y 4*8/6, ('* 51"" /2 ,3(8 9%(' 8/3$ 0$/(U&U 16, ,%,6F( &*( '1"2 ('* /6*I/6I/6* %6(*$15(%/6 9%(' ('* 5/15' 1) E ,%, 9%(' 8/3O3,* 8/3 $/5>N\
*6/3&'!6, '* 918 /+*$I,*"%+*$*,- K*513)* 9'1( E &/( 2$/7 O16 9*6( 4*8/6, K*6 P/'6)/6
*6($*0$*6*3$)'%0- E 516F( 4*"%*+* '/9 )%70"* %( )**7*, 48 ('* *6, /2 %(- ./( )/7*('%6&- ?3$*"8 ('*$*F) )/7* >%6, /2 ($%1" 9'*$* E '1+* (/ $36 61>*, /+*$ R*66*,8L E G3)( ,/6F( ('%6> E 516 21%"- ='* 9/$)( ('1( 516 '100*6 %) ('1( E (*)( )/7*('%6& *")*- ?%70"* 1) ('1(-\
!"#$ H7
567&7 ./0$12"3 ."3
./0$12"3 ."3
\<*$* 1$* )/7* /2 ('* ('%6&) ('1( )(//, /3( (/ 7* 14/3( O16F) 5/15'%6& 0$/&$17;
16, "*1+* 3) /+*$9'*"7*, 16, 5/623)*, /6 9'*$* (/ )(1$(- E6)(*1, '* %6 4*(9**6
(/ 78 *71%") 16, S3*)(%/6) 9%(' ,*(1%"*, 16, ('/3&'(23" $*0"%*) %6 1 (%7*"8 7166*$
&1+* 3) $*1"%)(%5 *@0*5(1(%/6) 16, 0$*01$*, 3) 2/$ ('* )*(415>) 16, 5'1""*6&*) ('1( 9* 9%"" %6*+%(14"8 215* 1) *6($*0$*6*3$)- E 2/36, ('%) %6+1"314"* (1>*6 7* )*+*$1" 7/6(') "/6&*$ %2 6/( 2/$ ('%) 5/15'%6& 0$/&$17-\ P*$$8 W*/
'(()*++,,,-./0$12"3."3-4/2
!"#$ H&
8'$ 9//:;$ ? @A1B;B"C DA;E$
./0$12"3 ."3
16, EF+* )**6 1 "/( /2 )*"2I0$/5"1%7*, H71$>*(%6& *@0*$()J 5/7* 16, &/O16F) H,/96 %6 ('* ($*65'*)J >6/9"*,&* /2 $*1" 9/$", ,%$*5( 71$>*(%6& %) 1 $*2$*)'%6& ,*01$(3$* 2$/7 1"" ('* %6(*$6*( H9/6,*$ >%,)J 9'/F+* 6*+*$ 71,* 7/6*8 )*""%6& $*1" 0$/,35() %6 ('* $*1" 9/$",N *+*$I%65$*1)%6& 5/)() /2 71%"%6& 16, "%)( $*6(1")-\
'/0%6& (/ 71>* 16 *@($1 5/30"* ('/3)16, ,/""1$) 1 7/6('- D'1( O16 ,%,6F( )18 %6 ('* )1"*) 5/08 91) ('1( '* 9/3", /0*6 78 *8*) (/ 7%""%/6 ,/""1$ 43)%6*)) 5$/))*, 01(') 9%(' O/4*$716 O16-\
918 E 5/3", '1+* ,/6* %( 9%('/3( 8/3- E 516F( 4*"%*+* 9* &/( %( 30 16, $366%6& ('%6&) 8/3 '*"0*, 7* 1+/%, ('1( 9/3", '1+* 5/)( 7* 1 (/6 /2 (%7* 16, 7/6*8='16>) 2/$ ('1( (//N EF7 *@5%(*, (/ &*( 16/('*$ 0$/,35( 30 16, "1365'*, 3)%6& ('* )17* P/'6 W/)(
!"#$ H6
567&7 ./0$12"3 ."3
