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1) Which of the following activities does not fit within the scope of retailing? A) medical services to families B) direct-to-home sales C) vending purchases by factory workers ) sales to wholesalers Answer! ifficulty! Challenging "kill! #erminology$Concept %) Which statement concerning retailing is correct? A) &etailing activities must involve a store' B) &etailing activities do not have to include a retailer' C) &etailing activities cannot be b e performed by a wholesaler' ) &etailing activities involve goods( not services' Answer! B ifficulty! Challenging "kill! #erminology$Concept
) According to the epartment of Commerce( annual *'"' retail store sales are about +++++ A) ,% billion B) ,1'. trillion C) ,'. trillion ) ,.' trillion Answer! ifficulty! /oderate Read Free Foron 30this Days Sign up to vote title "kill! #erminology$Concept
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About Only how$4.99/month. many people are employed by traditional retailers in the *nited "tates? Special offer for0) students: A) 11 million
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.) ata on *'"' retail employment understates actual employment because it does not n ot includ ++++++++' A) store or department managers B) part-time personnel C) seasonal employees and unreported workers in family businesses or partnerships ) teenagers under 12 who are full-time students Answer! C ifficulty! /oderate "kill! #erminology$Concept 6) #he largest company in the world based on sales is ++++++++' A) 477on/obil B) "ears &oebuck C) /arks 8 "pencer ) Walmart Answer! C ifficulty! /oderate "kill! #erminology$Concept
9) 5n %1.( the four largest retailing companies :in order of si;e from largest to fourth larges the basis of sales) were ++++++++' A) Walmart( Walmart( "ears( "afeway( and <'C' 3enney B) Walmart( Walmart( =roger( Costco( and >ome epot C) Walmart( Walmart( =mart( =roger( and ederated epartment "tores ) Walmart( Woolworth( =roger( and =mart Answer! B ifficulty! /oderate "kill! #erminology$Concept Read Free Foron 30this Days Sign up to vote title 2) @n the average( ++++++++ percent of every sales dollar to department stores as paym Useful Not useful goes Cancel anytime. the activities they perform' Special offer forfor students: Only $4.99/month. A) 1%
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1) #he channel of distribution consists of ++++++++' A) the movement of goods and services from manufacturer to consumer-user B) all of the businesses and people involved in the physical movement and transfer of owne of goods and services from producer to consumer C) all independent intermediaries involved with the transfer of title of goo ds and services ) all middlemen involved with the physical movement of goods and services Answer! B ifficulty! /oderate "kill! #erminology$Concept 11) Which of the following is generally not considered a party in a typical channel of distribution? A) retailer B) final consumer C) wholesaler ) advertising agency Answer! ifficulty! /oderate "kill! #erminology$Concept 1%) A retailer sells to multiple retail formats and multiple points of contact' #his illustrates ++++++++' A) vertical integration B) the sorting process C) omnichannel retailing ) the importance of impulse retailing Answer! C ifficulty! /oderate Read Free Foron 30this Days Sign up to vote title "kill! #erminology$Concept Useful Not useful
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1) A retailer collects an assortment of goods and services from various sources( buys in larg
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10) #he sorting process helps final consumers through ++++++++' A) allowing store credit B) providing one-stop shopping convenience C) operating long hours ) providing delivery services Answer! B ifficulty! Challenging "kill! #erminology$Concept 1.) #he sorting process helps manufacturers by ++++++++' A) paying on the basis of when wh en goods are shipped( not sold B) offering an assortment of goods that are collected from a large number of suppliers C) enabling one-stop shopping ) buying large orders at one time Answer! ifficulty! Challenging "kill! #erminology$Concept 16) /anufacturers can increase their power in a distribution channel through ++++++++' A) operating their own retail facilities B) developing dealer brands C) e7panding into foreign markets ) use of intensive distribution Answer! A ifficulty! Challenging "kill! #erminology$Concept 19) &etailers have increased their power in the channel of distribution due to ++++++++' Master your semester with Scribd A) the growing number of regional and national chains Read Free Foron 30this Days Sign up to vote title B) the York growth of franchising as an alternative to independent ownership & The New Times Useful Not useful the increased market share of national brands Special offer forC) students: Only $4.99/month.
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) shopping center contract provisions limiting the range of goo ds to be sold
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1) 5n e7clusive distribution( suppliers enter into agreements with ++++++++' A) multiple retailers that designate the latter as the only companies in specified geographic a that are allowed to carry certain brands and$or product lines B) one or a few retailers that designate the latter as the only ones in specified geographic carry certain brands or product lines C) any retailer with ample credit that designates the latter to be allowed to carry certain bran and$or product lines ) a retailer stating that the retailer cannot carry any competing product lines as a precond for receiving favorable discounts Answer! B ifficulty! Challenging "kill! #erminology$Concept %) A retailer often must limit its selection of brands in ++++++++ ++++ ++++ distribution' A) wide B) intensive C) selective ) e7clusive Answer! ifficulty! Challenging "kill! #erminology$Concept
%1) Which form of distribution has the effect of most severely limiting a manufacturers long sales potential? A) intensive distribution B) selective distribution C) dual distribution ) e7clusive distribution Answer! Read Free Foron 30this Days Sign up to vote title ifficulty! /oderate Not useful Useful Cancel anytime. #erminology$Concept Special offer for"kill! students: Only $4.99/month.
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%) Competition among retailers selling the same goods and services is highest in which form distribution? A) intensive distribution B) e7clusive distribution C) selective distribution ) vertical integration Answer! A ifficulty! Challenging "kill! #erminology$Concept %0) "uppliers sell through a moderate number of retailers in ++++++++ distribution' A) intensive B) dual C) e7clusive ) selective Answer! ifficulty! /oderate "kill! #erminology$Concept
%.) 3oint-of-purchase displays and the placement of goods in visible( high-traffic store locat are important in retailing because of the need to ++++++++' A) sell services to a broad target market B) generate impulse sales C) minimi;e the need for warehouse space ) limit pilferage to an acceptable level Answer! B ifficulty! Challenging "kill! #erminology$Concept Read Free Foron 30this Days Sign up to vote title %6) A retail strategy is ++++++++' Not useful Useful Cancel anytime. the overall plan guiding a retail firm Special offer forA) students: Only $4.99/month. B) the choice and satisfaction of a target market
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%2) Which factor has had the greatest impact on the success of >ome epot? A) its low pricing strategy B) its development and use of a retail strategic plan C) its e7cellent physical distribution systems ) its outstanding customer service Answer! B ifficulty! /oderate "kill! #erminology$Concept %) Which statement concerning >ome epots retail strategy is not correct? A) >ome epot targets multiple segments' B) >ome epot continuously innovates' C) espite its success( >ome epot has not done a good Dob of positioning itself' ) >ome epot has never lost sight of its low price orientation' Answer! C ifficulty! Challenging "kill! #erminology$Concept
) #he retailing concept is comprised of ++++++++' A) obDectives( implementable actions( feedback( and strategy adDustment B) short- and long-term obDectives( organi;ation mission( and the development o f a competi defensible strategy C) customer orientation( coordinated effort( value-driven( and goal orientation ) niche strategy( cost leadership( and focus Answer! C ifficulty! /oderate "kill! #erminology$Concept
Master your semester with Scribd 1) All of the elements in a retail offering that encourage Read or inhibit consumers during their Free Foron 30this Days Sign up to vote title contactYork with a given retailer comprises ++++++++' & The New Times Useful Not useful store atmosphere Special offer forA) students: Only $4.99/month. B) the retail concept
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) #he identifiable( but sometimes intangible( activities undertaken by a retailer in conDunc with the basic goods and services it sells is referred to as ++++++++' A) the retailing concept B) the total retail e7perience C) relationship retailing ) customer service Answer! ifficulty! /oderate "kill! #erminology$Concept 0) A characteristic of relationship retailing is ++++++++' +++++++ +' A) reliance on a database of current customers B) search for new customers C) constant bargaining between customers and suppliers ) low trust among channel members Answer! A ifficulty! Challenging "kill! #erminology$Concept
.) #he underlying principle of a strategic approach to the study of retailing is that a firm ne to ++++++++' A) be a low-cost provider B) base all of its decisions on retail research C) be aware of opportunities and constraints in decision making ) plan for and adapt to a comple7( changing retail environment Answer! ifficulty! Challenging "kill! #erminology$Concept Read Free Foron 30this Days Sign up to vote title 6) Which of the following illustrates a retail transaction? Not useful Useful anytime. a supermarket purchasing a computer system to improve itsCancel inventory management Special offer forA) students: Only $4.99/month. B) a discount retailer signing a 1-year lease on a new store location
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2) An optical chain purchasing goods from do;ens of vendors :these include frame compan lens firms( sunglass manufacturers( and eyeglass case firms) demonstrates ++++++++' A) a channel of distribution B) economies of scale C) vertical integration ) the sorting process Answer! ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative ) Without the sorting process( final customers would ++++++++' + +++++++' A) not purchase goods on impulse B) not receive credit C) have to shop at individual manufacturers ) reuire fewer transactions to complete a purchase Answer! C ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative 0) #he sorting process enables manufacturers to ++++++++' A) speciali;e in the production and marketing of a narrow product line B) vertically integrate C) increase their channel control over retailers ) dictate final selling prices to retailers Answer! A ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative
Master your semester with Scribd 01) Consumers are able to shop in a Eone-stop shopping environmentE due totitle the ++++++++' Read Free Foron 30this Days Sign up to vote A) increased of stores & The New Yorksi;e Times Useful Not useful development of franchising Special offer forB) students: Only $4.99/month. C) sorting process
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0) An e7ample of the contrasting viewpoints of retailers and manufacturers is a ++++++++' A) manufacturer-sponsored cooperative advertising program B) manufacturer attempting to increase national brand display space C) manufacturer sponsoring training programs for retail sales personnel ) manufacturer sponsoring point-of-purchase materials Answer! B ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative 00) Channel cooperation and control is greatest when ++++++++' A) intensive distribution is utili;ed B) selective distribution is utili;ed C) e7clusive distribution is utili;ed ) manufacturers own and operate their own retailing facilities Answer! ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative
0.) 5n which form of distribution do retailers typically agree to limit their assortment of bran a selected product category? A) intensive B) dual C) e7clusive ) selective Answer! C ifficulty! /oderate "kill! Applied$Comprehensive$5ntegrative
Master your semester with Scribd 06) A manufacturer seeking ma7imum retailer cooperation should utili;e which Read Free Foron 30this Days Sign up to vote title form of distribution? & The New York Times Useful Not useful e7clusive Special offer forA) students: Onlydistribution $4.99/month. B) intensive distribution
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02) #he greatest advantage to a manufacturers use of e7clusive distribution is ++++++++' A) a high level of retail price competition B) close channel cooperation C) ma7imi;ing long-run sales potential ) convenience of location to customers Answer! B ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative 0) #he potential for channel conflict :due to the high power of a retailer relative to a manufacturer) is least in which form of distribution? A) dual distribution B) e7clusive distribution C) selective distribution ) intensive distribution Answer! B ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative .) &etail price competition is generally highest in ++++++++ distribution' A) dual B) e7clusive C) intensive ) selective Answer! C ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative
Master your semester with Scribd .1) Convenience goods are generally marketed using ++++++++ distribution' Read Free Foron 30this Days Sign up to vote title A) dualYork Times & The New Useful Not useful e7clusive Special offer forB) students: Only $4.99/month. C) selective
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.) #he training of personnel to sell related merchandise :such as batteries( a case( and e7tra with a camera) represents an attempt to ma7imi;e ++++++++' ++ ++++++' A) impulse sales B) manufacturer cooperation C) self-service merchandising ) the number of customers drawn to a store Answer! A ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative
.0) 3oint-of-purchase displays( self-service merchandising( and the use of high-traffic locati to place selected goods represents an attempt by b y retailers to ++++++++' A) control e7penses B) increase the number of potential shoppers who enter a retail store C) reduce inventory levels ) increase impulse sales Answer! ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative
..) Goss leaders( weekly promotions( an e7cellent location( and special events :such as cook classes) are more common in retailing than in wholesaling because ++++++++' A) profit margins in retailing are higher than in wholesaling B) retailing is the final stage in the channel of distribution C) most retail customers must be drawn to a store location ) the average sale in retailing is smaller than in wholesaling Answer! C ifficulty! Challenging Read Free Foron 30this Days Sign up to vote title "kill! Applied$Comprehensive$5ntegrative
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neighboring retailers( pedestrian traffic counts by day of week and hour( and parking faciliti
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.9) Which statement concerning strategic planning is correct? A) "trategic plans can be best used by large retailers' B) "trategic planning should be conducted on an annual basis' C) "trategic plans should emphasi;e attracting customers via price-oriented promotions' ) "trategic planning is a continuous process' Answer! ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative .2) "trategic planning in retailing ++++++++' A) can be practiced by both small and large retailers B) reuires a comprehensive computer-based marketing information system to be properly implemented C) should focus on short-run opportunities ) reuires the use of planning specialists with /BA degrees to succeed Answer! A ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative .) A characteristic of a retail strategy is its ++++++++' A) attention to personnel availability and training B) attention to short-run success C) systematic assessment of the environment to ascertain opportunities and threats ) focus on past operations and success Answer! C ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative
Master your semester with Scribd Read Free For 30 Days Sign up to vote this title 6) #he selection of an appropriate target market by a retailer relates toon which elementof the retailing concept? & The New York Times Useful Not useful goal orientation Special offer forA) students: Only $4.99/month. B) customer orientation
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61) An off-price chain speciali;ing in fashion merchandise at deep discounts uses low-rent locations( self-service merchandising( and ine7pensive ine7pen sive fi7tures' Alterations Alterations are not available merchandise can be returned for store credit only' only' #he chain illustrates which element of the retailing concept? A) customer orientation B) coordinated effort C) competitive intelligence ) goal orientation Answer! B ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative
6%) A maDor home improvement retailer desires to increase its sales at the rate of % percent year' #his reuires new stores in e7isting markets :to increase market penetration)( renovatio e7isting stores that are over seven years old( and entrance into new domestic and foreign markets' #he retailer also plans to pay increased attention to the female do-it-yourself segme its market by hiring more female salespeople( gearing workshops on home repair to women( providing delivery service at a small fee' #his illustrates illustrates ++++++++' A) goal orientation B) customer orientation C) coordinated effort ) the retailing concept Answer! C ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative
6) A tire retailer guarantees to match all advertised specials of competitors( includes installa and balancing in its uoted price( and speciali;es in well-known tire brands' #his illustrates Read Free Foron 30this Days Sign up to vote title which element of the retailing concept? A) value-driven Not useful Useful Cancel anytime. customer Special offer forB) students: Onlyservice $4.99/month. C) competitive intelligence
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6.) A retailers focusing on store atmosphere( customer service( and e7ceeding a consumers e7pectations is concerned with ++++++++' A) the total retail e7perience B) employee empowerment C) relationship retailing ) a value orientation Answer! A ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative 66) Which of the following is not an important characteristic of relationship retailing? A) the continuous monitoring of customer satisfaction B) the development and maintenance of a database on all customers C) the seeking of long-term bonds with e7isting customers ) the continuous seeking of new customers to replace lost customers Answer! ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative
69) #he use of customer loyalty programs by a hotel chain that grants rewards( such as room upgrades and free rooms to loyal customers( is an important part of ++++++++' A) the total retail e7perience B) relationship retailing C) customer service ) the retailing concept Answer! B ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative Read Free Foron 30this Days Sign up to vote title 62) Which retail strategy focuses on e7isting customers? Useful Not useful Cancel anytime. the retail Special offer forA) students: Onlyconcept $4.99/month. B) the functional approach to retailing
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9) #he strategic approach to the study of retailing stresses ++++++++' A) retail institutions B) retail profits C) legal issues ) retail planning Answer! ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative 91) &etailing is an intermediate stage in the channel of distribution' Answer! AG"4 ifficulty! /oderate "kill! #erminology$Concept
9%) /ail and telephone orders( direct selling( and an d vending machine sales are not part of retai Answer! AG"4 ifficulty! Challenging "kill! #erminology$Concept 9) #he largest retailer in the *nited "tates :in terms of sales) is "ears >olding' Answer! AG"4 ifficulty! /oderate "kill! #erminology$Concept
90) A retailer uses multiple points of contact c ontact in omnichannel retailing' Answer! #&*4 ifficulty! /oderate "kill! #erminology$Concept Read Free Foron 30this Days Sign up to vote title 9.) #hrough the retail concept( the retailer bridges the gap the Not needs of manufactur Useful useful between Cancel anytime. customers' Special offer forand students: Only $4.99/month. Answer! AG"4
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92) Channel relations are generally smoothest when intensive distribution is used' Answer! AG"4 ifficulty! /oderate "kill! #erminology$Concept 9) Henerally( Henerally( a manufacturer can ma7imi;e its long-run sales potential through the use of intensive distribution' Answer! #&*4 ifficulty! /oderate "kill! #erminology$Concept 2) &etailers seek to increase impulse purchases through point-of-purchase displays and attractive store layouts' Answer! #&*4 ifficulty! /oderate "kill! #erminology$Concept
21) #he retailing concept is comprised of customer orientation( coordinated effort( value- dri and goal orientation' Answer! #&*4 ifficulty! /oderate "kill! #erminology$Concept 2%) A retailers customer service strategy includes both tangible and intangible elements' Answer! #&*4 ifficulty! Challenging "kill! #erminology$Concept
Master your semester with Scribd 2) A customers satisfaction with a retailers customer service depends on e7pectations e7pec Read Free Foron 30this Days Sign up to vote title tations and e7perience' & The New York Times Useful Not useful #&*4 Special offer forAnswer! students: Only $4.99/month. ifficulty! /oderate
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26) /anufacturers( wholesalers( and importers perform retail activities when they sell goods services to final consumers' Answer! #&*4 ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative
29) &etailers purchase goods in large uantities and sell them in small uantities' #his repres an important aspect of the retailing concept' Answer! AG"4 ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative 22) A retailer can appeal to diverse target markets through omnichannel retailing' Answer! #&*4 ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative 2) A retailer that uses a integrates store( Web( Web( mobile and laptop contact points engages en gages in omnichannel channel retailing' Answer! #&*4 ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative ) #he sorting process allows manufacturers to speciali;e in a narrow product line( while allowing final consumers to have one-stop shopping' Answer! #&*4 ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative Read Free Foron 30this Days Sign up to vote title 1) While close cooperation between manufacturers and retailers in intensive Useful is fostered Not useful anytime. form of distribution generally does not allow aCancel manufacturer to achieve Special offer fordistribution( students: Onlythis $4.99/month. ma7imum sales for a product'
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0) Channel conflict is minimi;ed in intensive distribution' Answer! AG"4 ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative
.) /anufacturers and retailers have a closer partnership in the marketing of goods and serv in selective distribution than in e7clusive distribution' Answer! AG"4 ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative 6) #he placement of in-store displays in high-traffic areas is designed to increase impulse purchases' Answer! #&*4 ifficulty! /oderate "kill! Applied$Comprehensive$5ntegrative 9) @nly large firms can successfully utili;e a retail strategy' Answer! AG"4 ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative 2) "tore atmosphere( retail image( and customer service are aspects of the total retail e7perience' Answer! #&*4 ifficulty! Challenging "kill! Applied$Comprehensive$5ntegrative
Master your semester with Scribd ) A focus on long-run customer satisfaction is an important co component mponent of relationship Read Free Foron 30this Days Sign up to vote title retailing' & The New York Times Useful Not useful #&*4 Special offer forAnswer! students: Only $4.99/month. ifficulty! Challenging
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1) 5dentify the maDor pros and cons of the use omnichannel retailing by a clothing retailer sells designer apparel through both in-store and Web-based outlets' ifficulty! Challenging 10) escribe the divergent viewpoints of retailers and their suppliers with respect to competition in the marketplace( product image( and distribution rights' ifficulty! /oderate
1.) a' *nder what circumstances should a manufacturer utili;e e7clusive distribution? 47pl your answer' b' *nder what circumstances should a manufacturer utili;e intensive distribution? distribution? 47plain y answer' ifficulty! Challenging 16) a' escribe the special characteristics of retailing' b' What are the special problems and opportunities that retailers retailers face because of these characteristics? ifficulty! /oderate 19) Apply the si7 steps in strategic planning to your college$university store' ifficulty! Challenging 12) escribe how >ome epot applies app lies the retailing concept' ifficulty! Challenging
1) escribe the implications of the retailing concept with regard to target market selection use of marketing research( internal financial reporting systems( the role of p lanning( and employee incentives' ifficulty! Challenging Read Free Foron 30this Days Sign up to vote title
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evelop training program guidelines to increase the level of customer service in Best B Special offer for11) students: Only $4.99/month. store location'
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