Test Bank Business Research Methods 9th Edition Solution.doc

For Order This And Any Other Test Banks And Solutions Manuals, Course, Assignments, Discussions, Quizzes, Eams, Contact us At: whisperh At: [email protected] [email protected] Test Bank Business Research Methods 9th Edition Solution Part One Introduction Chapter 1 The Role of Business Research AT-A-!A"CE I. The The Nat Natur uree of of Res Resea earc rch h A. Busines Businesss research research define defined d B. Applie Applied d and and basic basic busines businesss research research C. The scient scientif ific ic meth method od II. Manageria Manageriall Va Value of Busin Business ess Resea Research rch A. Identifyi Identifying ng problems problems or opportunities opportunities B. Diagnosing Diagnosing and assessing assessing problems problems or or opportunitie opportunitiess C. electing electing and implem implementi enting ng a course of action action D. !"aluatin !"aluating g the the course course of actio action n III. #hen #hen Is Busin Business ess Research Research Needed Needed$$ A. Time Time cons constra train ints ts B. A"ailab ailabil ilit ity y of of data data C. Nature Nature of the the dec decis isio ion n

Part One: Introduction

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D. Bene Benefi fits ts "er "ersus sus cost costss VI. Busines Businesss Researc Research h in the %&st Centu Century ry A. Commun Communicat ication ion Techn Technolo ologi gies es B. 'lob 'lobal al busi busine ness ss rese researc arch h

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(nderst (nderstand and ho) ho) research research contri contribute butess to business business success success *no) *no) ho) ho) to defi define ne busines businesss research research (nderstand (nderstand the the differe difference nce bet)een bet)een basic and applied applied business business research (nderstand (nderstand ho) ho) research research acti"ities acti"ities can be used used to address address business business decisi decisions ons *no) )hen )hen business business research research should should and and should should not not be conduct conducted. ed. Appreciate Appreciate the )ay that technolog technology y and internationali internationali/ation /ation are changing changing business business research. research.

C$APTER %I"ETTE& ESP" $its a $o'e Run () !e*era+in+ the Po,er of its Business Research The !ntertainment and ports 0rogramming Net)or1 2!0N3 )as launched in &454 and has become become a media media 6uggernaut7 6uggernaut7 e8panding e8panding globally globally and in e"ery possible possible outlet. outlet. !0N.com is one of the most "isited sites on the #orld #orld #ide #ide #eb. #eb. Information has been slo)ly accumulating accumula ting as people interact )ith !0N content7 but this information )as located in separate databases and across diffe differen rentt operating operating units. units. !0N partnered partnered )ith )ith 9uaero7 a busines businesss research research company company that speciali/es in customer intelligence7 integrating databases and learning more about ho) fans use their media7 media7 and )hat specifically specifically they )ere loo1ing loo1ing for. for. !nhancing !nhancing the fan:s e8perien e8perience ce had bottom;line bottom;line implications implications for their re"enue re"enue and the re"enue re"enue of their ad"ertisers. ad"ertisers. It )as business business research that made this possible.

S#R%E T$IS. This feature feature allo)s allo)s students students to better better und understa erstand nd the research researcher:s er:s 6ob in determ determini ining ng )hat information is needed so that data can c an be analy/ed and become intelligence. intelligence. This first interaction )ith the <ur"ey This=> feature is for students to play the role of respondent and respond to the sur"ey. Instructors Instructo rs need to pro"ide instructions to access the ?uestionnaire "ia the Internet.

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Harley-Davidson Goes Goe s Abroad Before @arley;Da"idson goes o"erseas7 it must perform considerable research on that mar1et. Consumers in some some countries might might prefer economical economical and practical motor bi1es 2e.g.7 rance or Italy3 others might might find find @arley more prestigiou prestigious. s. @arley learned learned that positi"e positi"e consumer opinions opinions and a boom booming ing economy economy )ere not enough to mo" mo"ee into India because high duties and emission emission rules )ould ma1e them cost prohibiti"e. prohibiti"e. ne opportunity for @arley to in"estigate is the gro)ing (.. )omen:s mar1et for bi1es7 )hich has nearly doubled since &44.

Chapter One: The Role of Business Research

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Business Class Success? "erseas business business class airfares often cost bet)een bet)een E-7 and E&7. Research sho)s sho)s that business class tra"elers tra "elers )ant comfort7 ?uality food7 and con"enience con"enience on boarding. A fe) startup airlines are offering business;class only airlines. That is7 no coach class seats and business business class class seats seats )ith )ith fares ranging ranging bet)ee bet)een n E&7 E&7 and E+7F. @o)e"er7 @o)e"er7 the startups failed. Could more effecti effecti"e "e business business research ha"e determined determined these )ere not feasible business "entures$

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“Jacques” Daniels (.. distilled spirits sales ha"e declined o"er the last &;&- years as more Americans turn to )ine or beer. beer. As a result7 result7 these mar1eter mar1eterss ha"e ha"e increased increased effor efforts ts to e8pand e8pand into international mar1ets. The producers of Gac1 Daniels conducted research and learned that 2&3 Gapanese consumers use Gac1 Daniels as a dinner be"erage7 2%3 Australian consumers mostly consume distilled spirits in their homes7 2+3 British consumers also li1e mi8ed drin1s7 but they usually parta1e in bars and restaurants7 and 2,3 in China and India7 consumers more often choose choose counterfeit or <1noc1;offs> to sa"e money. money. ne;half of all Gac1 Daniels sold is no) sold outside of the (..

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Business research co"ers a )ide range of phenomena. or managers7 the purpose of research is to pro"ide 1no)ledge regarding the organi/ation7 the mar1et7 the economy7 or another area of uncertainty. #hil #hilee resear research chers ers in diff differ eren entt funct functio iona nall areas areas may may in"e in"est stig igate ate diff differ eren entt phenomen phenomena7 a7 they are similar similar to one another because they share similar similar research methods. The ultimate goal of research is to supply accurate information that reduces the uncertainty in managerial decision ma1ing.

Business #esearc& De'ined  Business researc& is the application of the scientific method in searching for the truth about business phenomena.  The process includesH idea and theory t heory de"elopment de"elopment • problem definitio definition n • searching for and collecting information • analy/ing data • communicating the findings and their implications •  This definition suggests that business researchH information is not intuiti"e or hapha/ardly gathered • is accurate and ob6ecti"e7 using the scientific method • is designed to facilitate the managerial decision;ma1ing process for all • aspects of the businessH finance7 mar1eting7 human resources7 and so on. is limited by one:s definition of business •


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A((lied and Basic #esearc&  A((lied business researc& is conducted to address a specific business decision for a specific firm or organi/ation.  Basic business researc& 2sometimes referred to as pure research3 is conducted )ithout a specific decision in mind and it usually does not address the needs of a specific organi/ation.  Attempts to e8pand the limits of 1no)ledge in general7 and as such it is not aimed at sol"ing a particular pragmatic problem.  @o)e"er7 there are "ery fe) aspects of research that apply to only basic or only applied research.  This te8t uses the term business research more generally to refer to either type of research.

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T&e Scien)i'ic *e)&od  All research7 )hether basic or applied7 in"ol"es the scientific method.  Scien)i'ic +e)&od is the )ay researchers go about using 1no)ledge and e"idence to reach ob6ecti"e conclusions about the real )orld.  In"ol"es de"eloping hypotheses and testing them against empirical e"idence 2facts from obser"ation obser"ation or e8perimentatio e8perimentation3. n3. rom these results7 ne) 1no)l 1no)ledg edgee is ac?uired.  (se in basic research leads to inferences and conclusions about phenomena and leads to the establishment of general la)s.  (se in applied research ensures ob6ecti"ity in gathering facts and testing creati"e ideas for alternati"e business strategies.

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In all of business strategy7 there are only a fe) business orientationsH roduc) orien)ed  the firm prioriti/es decision ma1ing in a )ay that emphasi/es technical superiority in the product. Research is not a priority. prioriti/es efficien efficiency cy and effecti"e effecti"eness ness of the roduc)ion orien)ed  the firm prioriti/es production production processes processes in ma1ing ma1ing decisions decisions 2i.e.7 2i.e.7 dri"e costs do)n3. do)n3. Research is not a priority. *ar/e)in0 orien)ed  focuses on ho) the firm pro"ides "alue to customers more than on the physical product or production process. prime manager managerial ial "alue "alue of research research is that it pro"ide pro"idess inform informatio ation n that  The prime impro"es the decision;ma1ing process.  The decision;ma1ing process associated )ith the de"elopment and implementation of a business strategy in"ol"es four inter;related stagesH &. Identi Identify fying ing problem problemss or oppor opportun tuniti ities. es. %. Diagnos Diagnosing ing and assessi assessing ng proble problems ms or opportu opportunit nities ies.. +. electi electing ng and and imple impleme ment nting ing a course of of action. action. ,. !"alua !"aluatin ting g the the cours coursee of acti action on.. •

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Iden)i'yin0 roble+s or $((or)uni)ies  Business research can help managers plan strategies by determining the nature of situations or by identifying the e8istence of problems or opportunities.


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Business research may be used as a scanning acti"ity to pro"ide information about )hat is occurring )ithin an organi/ation or in its en"ironment.

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Dia0nosin0 and Assessin0 roble+s or $((or)uni)ies  After a problem or opportunity is identified7 business research can help clarify the situation by re"ealing underlying factors causing the situation7 e8ploring7 refining7 and ?uantifying an opportunity7 or assist in setting priorities.

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Selec)in0 and I+(le+en)in0 a Course o' Ac)ion  After the alternati"e courses of action ha"e been clearly identified7 business research is often conducted to obtain specific information that )ill aid in e"aluating the alternati"es and in selecting the best course of action.

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valua)in0 )&e Course o' Ac)ion  Business research may ser"e as a tool to tell managers )hether or not planned acti"ities )ere properly e8ecuted and if they accomplished )hat they )ere e8pected to accomplish. formal7 ob6ecti"e ob6ecti"e measuremen measurementt and appraisal of the  valua)ion researc& Jthe formal7 e8tent a gi"en acti"ity7 pro6ect7 or program has achie"ed its ob6ecti"es. refers rs to rese resear arch ch that that regu regula larl rly y7 er'or+ance-+oni)orin0 researc& refe  er'or+ance-+oni)orin0 sometimes routinely7 pro"ides feedbac1 for e"aluation and control of recurring business acti"ity. acti"ity.

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The determination of the need for research centers onH &. tim time cons constr trai aint ntss %. a"ai a"aila labi bili lity ty of data data +. natu nature re of of the the deci decisi sion on ,. "alue of the research information information in relation to costs costs

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Ti+e Cons)rain)s  ystematic research ta1es time.  ometimes the urgency of a situation precludes the use of research.

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Availabili)y o' Da)a  #hen managers lac1 ade?uate information7 research must be considered.  Data need to be collected from an appropriate source and in a timely fashion.

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!a)ure o' )&e Decision  The more strategically or tactically important the decision7 the more li1ely it is that research )ill be conducted.

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Bene'i)s versus Cos)s  #hen deciding )hether to ma1e a decision )ithout research or to postpone the decision in order to conduct research7 managers should as1 three ?uestionsH &. #ill #ill the the payoff payoff or or rate of return be )orth the in"es in"estmen tment$ t$ %. #ill #ill the informa informatio tion n gained gained impro"e impro"e the ?uality ?uality of the manageri managerial al decision decision enough to )arrant the e8penditure$


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+. Is the proposed proposed research research e8pendi e8penditure ture the the best best use of of the a"ailable funds$

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research7 li1e all business acti"ity7 continues to change7 largely due to changes inH Communication technology 'lobal mar1etplace

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Tec&nolo0ies  Virtually e"eryone is today.  The e8pressions and capture the trem tremen endo dous us re"o re"olu luti tion on in the the spee speed d and and reac reach h of our our comm commun unic icat atio ion n technologies.  Technology has made for easier data collection and data analysis.

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Business #esearc& Companies ies that conduct conduct busines businesss in foreign foreign countries countries mus mustt und underst erstand and the  Compan nature of those particular mar1ets and 6udge )hether they re?uire customi/ed business business strategies. 0laces greater greater dema demand ndss for resear research ch tools tools that that allo) allo) us to cross-valida)e  0laces research results7 meaning that the empirical findings from one culture also e8ist and beha"e similarly in another culture.

/#ESTIO"S 0OR RE%IE A"2 CRITICA! T$I"3I"4A"SERS &. Is it possible possible to ma1e ma1e sound sound managerial managerial decisions decisions )ithout )ithout business business research$ research$ #hat ad"antages ad"antages does research offer to the decision ma1er o"er seat;of;the;pants decision ma1ing$ Business research attempts to supply accurate information that reduces the uncertainty in decision ma1ing ma1ing.. Very often7 often7 decision decisionss are made made )ith )ith little little informati information on because of "arious "arious reasons reasons including insufficient time to conduct research or because a manager belie"es that enough is already 1no)n. Relying on seat;of;the;pants decision ma1ingJdecision ma1ing )ithout research Jis li1e betting on a long shot at the racetrac1 because the horse:s horse:s name is appealing. ccasionally there are successes7 but in the long run7 intuition )ithout research leads to losses. Research helps decision ma1ers shift from intuiti"e information information gathering to systematic systematic and ob6ecti"e in"estigating. %. Define Define a mar1eting mar1eting orientation orientation and a product product orientation orientation.. (nder (nder )hich )hich strategic strategic orientati orientation on is there a greater need for business research$ A product;oriented firm prioriti/es decision ma1ing in a )ay that emphasi/es technical superiority in the product. Thus7 input from technicians and e8perts in the field are "ery important in ma1ing critical decisions. decisions. A mar1eting;o mar1eting;oriente riented d firm focuses more on ho) the firm pro"ides "alue to custom customers ers than on the physica physicall product or productio production n process. process. #ith #ith a mar1eti mar1eting; ng;ori orient ented ed organi/ation the ma6ority of research focuses on the customer7 so research addressing consumer desires7 beliefs7 and attitudes becomes essential.


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+. Name Name som somee products products that logical logically ly might might ha"e been been de"elo de"eloped ped )ith )ith the help help of business business research. tudents should should be able to come come up )ith a )ide "ariety of ans)ers. Typically Typically they )ill )ill suggest tangible tangible goods. goods. Most )ill a"oid mentio mentioning ning ser"ices ser"ices 2e.g.7 airlines7 airlines7 tune;up centers7 etc.3 and nonprofit situations 2e.g.7 a political campaign3. ,. Define Define busines businesss research research and and desc describe ribe its tas1. tas1. Business research is the application of the scientific method in searching for the truth about business business phenomen phenomena. a. These acti"ities acti"ities include include defining defining business business opportunities opportunities and problems7 problems7 generating and e"aluating business ideas7 monitoring performance and understanding the business process. It is "ery important important that the definitio definition n recogni/e recogni/e that business business research is more than conducting conducting sur"eys. sur"eys. This process includes idea and theory de"elopm de"elopment7 ent7 problem definitio definition7 n7 searching for and collecting information7 analy/ing data and communicating the findings and their implications. -. #hich of the the follo) follo)ing ing organi/ation organi/ationss are li1ely li1ely to use use business business research$ #hy$ #hy$ @o)$ All of these organi/ati organi/ations ons can use business research. @o)e"er7 @o)e"er7 the business business research in each situation )ill be of a different nature. #hile there is no specific information gi"en in the te8t from )hich to dra) on for this discussion7 some suggestions for discussion are gi"en belo). a. Manufa Manufactu cturer rer of brea1f brea1fast ast cerea cereals ls It is highly li1ely that a brea1fast cereal manufacturer )ill use e8tensi"e research for almost all aspects of the business program. In a &%;year period7 there )ere )ere 55 ne) cereal brands introduced and only only &F of those those 55 brands )ere able to maintain maintain ade?uat ade?uatee sales. Brands Brands such as *ream *runch7 0in1 0anther la1es7 ruit Brute7 and many others ha"e failed in the mar1etplace. An interesting e8ample of business research for product de"elopment )as the de"elopment of 9ua1er:s @alfsies cereal7 cereal7 a cereal )ith )ith half the sugar of most pres)eeten pres)eetened ed cereals. cereals. In tests mar1ets7 the animated animated commercials commercials aimed aimed at children )ere )ere built around a This product )as de"eloped based on consumer research indicating parents )ere in a ?uandary about pres)eetened cereals. The children )ished to ha"e s)eet cereals but the parents )ere concerned about the sugar content content of the cereals. To a"oid a"oid the problem of too much sugar7 @alfsies )as de"eloped. de"eloped. The product )as successful successful for se"eral se"eral years. years. b. Manufacturer of nuts7 bolts and and other fasteners fasteners An industrial mar1eter of nuts7 bolts7 and other fasteners7 li1e a consumer goods mar1eter7 has a need to ac?uire information to reduce uncertainty. uncertainty. The industrial goods mar1eter )ill use many of the same business research techni?ues7 but there )ill usually be a difference in the nature of its customers and the nature nature of its information needs. needs. Industrial mar1eters7 li1e consumer mar1eters7 mar1eters7 need need to ans)er ?uestio ?uestions ns such asH #hat is the si/e of the mar1et$ mar1et$ #ho #ho are our current and prospecti"e prospecti"e customers$ customers$ #hat attitudes do they hold$ The source of data may "ary. "ary. @o)e"er7 @o)e"er7 industrial industrial customers are usually contacted contacted on a personal basis. Industrial mar1eters mar1eters may focus more on internal sales information on accounts and feedbac1 from salesmen. c. The edera ederall Trad Tradee Comm Commis issi sion on


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The ederal Trade Commission is concerned concerned )ith se"eral aspects of business acti"ity. Visit Visit their )eb site at ))).ftc.go" ))).ftc.go".. d. A hospital A hospital )ould be interested in in"estigating consumers: perceptions and satisfaction )ith the hospita hos pitall ser"ice ser"ices7 s7 emplo employ yee satisfacti satisfaction7 on7 supp supplier lier e"aluati e"aluation7 on7 financi financing ng option options7 s7 and so on. Business research could also be useful gauging the need for e8panded ser"ices in the community. e. A company company that publis publishes hes busines businesss te8tboo te8tboo1s 1s A publisher of these types of boo1s could conduct secondary research 2e.g.7 e8amine demographic trends7 analy/e uni"ersity programs to understand their needs7 etc.3 and primary research 2e.g.7 focus groups7 sur"eys7 inter"ie)s7 etc.3 to determine mar1et potential and needs of this mar1et. . An automobi automobile le manufact manufacturer urer is conducti conducting ng research research in an attempt attempt to predict predict the type type of car design consumers )ill desire in in the year %%. Is this basic or applied research$ !8plain. In this situation the automobile automobile manufacturer needs needs information to ma1e a specific decision. decision. Although the decision is many years a)ay7 this is applied research because the decision is about a particular course of action action or policy policy area. 5.

Com Comment on on the fo follo)ing stat stateementsH a.

Managers are paid to ta1e ta1e chances chances )ith decisions decisions.. Researchers are paid to reduce reduce the ris1 of ma1ing those decisions.

This statement statement illustrates a role that business research plays. plays. A researcher:s researcher:s 6ob is to pro"ide pro"ide information to reduce uncertainty7 but ultimately the manager is responsible. Business managers must ultimately ma1e the decision7 and they ta1e the credit or blame for success or failure. Business managers may be ris1ing a lot of money7 and it may be )ell )orth it to spend a little bit of money on business research to learn if the big ris1 is )orth ta1ing. b. A business business strategy can be no better better than the inform information ation on on )hich )hich it is formulate formulated. d. Managers need timely7 accurate7 and pertinent information to ma1e decisions to identify and e"aluate opportunities7 diagnose and assess them7 select and implement a course of action7 and e"aluate that course of action. #ith the )rong information7 a strategic plan may be destined to fail no matter ho) properly it is e8ecuted. c. The purpos purposee of research research is to sol"e sol"e busines businesss problem problems. s. The purpose of business research is to reduce uncertainty and to pro"ide information to allo) managers to ma1e decisions. Although Although the information pro"ided might might help the manager ma1e the right decision7 it does not solve business problems in and of itself. Although business research may not pro"ide all the information that )ould be desirable before ma1ing the decision7 it can pro"ide a frame)or1 )ithin )hich better decisions can be made.


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F. Kist Kist the the cond condit itio ions ns that help help a resear research cher er deci decide de )hen )hen researc research h sho shoul uld d or shou should ld not be conducted. The determination of the need for research centers on 2&3 time constraints7 2%3 the a"ailability of data7 2+3 the nature of the decision to be made7 and 2,3 the "alue of the research information in relation to costs. 4.

@o) ha"e ha"e techn technol ology ogy and interna internatio tional nali/at i/ation ion affect affected ed busines businesss research research$$

Business Business research7 li1e all business acti"ity7 acti"ity7 continues continues to change. Changes in communicat communication ion technologies and the trend to)ard an e"er more global mar1etplace ha"e played a large role in many of these changes. Virtually Virtually e"eryone is today7 today7 the speed )ith )hich information information can be e8changed has increased tremendously7 and changes in computer technology ha"e made for easier data collection and data analysis. Business research has become increasingly global as more and mo more re firms firms ta1e ta1e ad"an ad"antag tagee of mar1e mar1ets ts that that ha"e ha"e fe) fe)7 if any7 any7 geog geograp raphi hicc boun boundar darie ies. s. Compani Companies es that conduc conductt busines businesss in foreign foreign countries countries mus mustt und underst erstand and the nature of those those particular mar1ets and 6udge )hether )hether they re?uire customi/ed customi/ed business business strategies. The internationali/ation of research places greater demands on the business researcher and heightens the need for research research tools that allo) allo) us to cross;"a cross;"alid lidate ate research results7 results7 meanin meaning g that the empirical findings from one culture also e8ist and beha"e similarly in another culture. &. LInternet LInternet 9uestion 9uestion @o) do do you belie"e belie"e the Internet Internet has facilitated facilitated research$ Try to use the Internet to find the total annual sales for tarbuc1s and for Du0ont. The Interne Internett has made made it pos possib sible le to collect collect data for lo)er lo)er costs than in the past. !lectro !lectronic nic communications are usually less costly than postal mail and certainly less costly than a face to face inter"ie) and cost about the same amount no matter ho) far a respondent is from a researcher. The instr instruct uctor or need needss to access access the the info inform rmati ation on regard regardin ing g total total sales sales becau because se mo more re recen recentt information )ill be a"ailable annually. The most recent information a"ailable at the time of this )riting is as follo)sH tarbuc1s: %&& sales )ere E&&.5 E&&.5 billion. billion. This information information )as gathered from tarbuc1s: %&& %&& Annual Report 2httpHin"estor.starbuc1s.comphoeni8./html$cO44-&FPpOirol;reportsAnnual 2httpHin"estor.starbuc1s.comphoeni8./html$cO44-&FPpOirol;reportsAnnual 3. Du0ont:s %& re"enue )as E+&.-- billion. 2httpH)))%.dupont.comustainabilityenQ(assetsdo)nloads%&&QDu0ontQ'RIQReport.pdf 3 . &&. #hat types of tools does does the researcher use more gi"en the e"er increasing internationali/ation of business$ The The tool toolss used used by the the busi busine ness ss rese resear arch cher er are are esse essent ntia iall lly y the the same same.. @o)e @o)e"e "er7 r7 the the internationali/ation of research places greater demands on business researchers and heightens the need for research tools that allo) us to cross;"alidate research results7 meaning that the empirical findings from one culture also e8ist and beha"e similarly in another culture.

RESEARC$ ACTI%ITIES

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&. LInternet LInternet 9uestion 9uestion uppose uppose you you o)ned o)ned a 6e)elry 6e)elry store in Denton Denton77 Te8as. Te8as. ou are consideri considering ng opening a second store 6ust li1e your your current cur rent store. ou are undecided on )hether )hether to locate the ne) store in another location in Denton7 TS or in Birmingham7 Bir mingham7 AK. #hy )ould you you decide to ha"e some research done before ma1ing this decision$ hould the research be conducted$ 'o to httpH))).census.go" httpH))).census.go".. Do you you thin1 any any of this this informat information ion )oul )ould d be useful useful in the the research$ tudents should indicate an understanding of basic demographic "ariables that )ould be of interest7 such as population popula tion and income distribution. They should also analy/e the competiti"e competiti"e en"ironment en"ironment in each city they are e8amining. #hether or not research should be conducted )ill depend on the o)ner:s le"el of 1no)ledge concerning this type of retail store and the location being considered. or e8ample7 this o)ner may ha"e considerable 1no)ledge about Denton7 TS because that is )here )here the original original store is located located.. @o)e"e @o)e"er7 r7 he or she may be comple completel tely y unfamiliar unfamiliar )ith Birmingham7 AK and )ould re?uire formal research to gain a better understanding of this mar1et. %. LInte LIntern rnet et 9uest 9uestio ion n ind ind recent recent e8ampl e8amples es of ne)s ne)s articl articles es in"o in"ol" l"in ing g the the use use of bus busin iness ess research in ma1ing decisions about different aspects of business. tudents: tudents: responses responses )ill "ary on this e8ercise. Instructors may )ant to assign differen differentt students different functional areas of business and ha"e them present their articles to the rest of the class. +. LInte LIntern rnet et 9uest 9uestio ion n ind an article article illust illustrat ratin ing g an e8amp e8ample le of an appli applied ed research research study study in"ol"in in"ol"ing g some aspect of technology technology.. @o) does it differ differ from a basic research study also focusing on a similar aspect of technology$ #hile #hile student studentss )ill )ill find find "arying "arying articles articles77 they sho should uld demon demonstrat stratee 1no 1no)l )led edge ge regardin regarding g the difference bet)een applied and basic research. research . Applied research is conducted to address a specific decision for a specific firm or organi/ation. Basic research researc h is conducted )ithout a specific decision in mind and it usually does not address the needs of a specific organi/ation.

Test Bank Business Research Methods 9th Edition Solution.doc

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