Telugu Journalism The general economic prosperity of the delta region afforded the establishment of schools and colleges, resulted in the spread of education and produced a western educated middle class. This was also coincided with the founding of various socio-religious organizations in the region like Veda Samaj, Deva Samaj, Hindu Sreyobhivardini Sabha and Arsha Mata Sabha (the influence of ongoing socio-religious reform movements in Bengal and Maharastra and the tours of these reformers to South India can be seen in this development). Madras centered Telugu press (originated in 1830s) began to shift to the delta region as the founders of these organizations (most of them were from western educated middle class, who were also founders of socio-religious organizations) attempted to spread the reformist ideas through the press. (Absence of these factors attests the very slow development of press in the dry zone). Thus there was a steady growth of journalism in the deltas from 1858 onwards. Telugu journalism began with mainly religious, cultural and literary journals. The first Telugu journal was Satyodaya (Dawn of Truth) published in Madras by the Christian Association of Bellary. The early Telugu journals were in Sanskritised, highbrow literary Telugu. Some of them like Tatvabodhini, were started by the Ved Samaj to counteract missionary propaganda. Tatwabodhini became immensely popular after it serialized the Rig Veda. Other journals of this era are Ravi, Shriyakshi, Dina Vartamani and Purusharda Pradayani. Rai Bahadur K. Veeresalingam Pantulu began the first modern journal in TeluguVivekavardhini- dedicated to social and language reform. Pantulu was a prominent social reformer who advocated ending of child marriage, casteism, prostitution. He also propagated rehabilitation of fallen women. Pantulu’s journals are credited with the development of popular Telugu prose. Pantulu also founded 3 journals for women- Sahitabodhini (Women’s Advocate), Haasyavardhini (Promoter of Laughter) and Satyavaadini (Advocate of Truth). Pantulu is considered to be the father of the Renaissance movement of Andhra. Rajamundry, Cocanada, Bezawada, Machilipatnam, Amalapuram, Narasapuram became centers of journalism. Another early paper was Andhrabhasha Sanjivani, edited by Venkataram Pantulu, another social and religious reformer. The first news weekly in Telugu was Andhra Prakasika, published from Madras by A.P. Parthasarati Naidu. It supported the Congress Party. Devagupta Seshachalrao started Deshabhimani- first as a fortnightly, then weekly, then biweekly and finally it became the first Telugu daily. With this, foundations for the social and political leadership of delta area and dominance of coastal Telugu were laid. By early twentieth century every caste tried to reform its group by spreading progressive and rational ideas through caste journals. In the process, several caste groups got consolidated across the regions. In the rise of consciousness of a separate Telugu identity and the demand for a separate Andhra State, Telugu press played a crucial role. Rising education brought about a new interest in modern Telugu literature and culture, which Telugus felt, was being suppressed by Tamilians. Therefore Andhra Brahmans and non-Brahmans together formed a sub-national movement to demand a separate State in which Andhra interests could be expressed.The
organization of people on caste lines was also a new phenomenon and print was one of the factors which made it is possible. Thus the print, in the form of Journalism played an enormous role in the construction of identities on the basis of language, region, religion, and caste.
Telugu Journalism Abroad The Telugu literature and journalism is also very popular outside India. One of the major centers of Telugu community literature is found in United States. The first generation of immigrants are the pioneers in this field. Two people that needs to be commented is Dr Jampala Chowdhary for publishing Telugu Naadi (www.telugunaadi.com) magazine and Vanguri Chitten Raju for publishing books and conducting annual short story and poem contest for promoting Telugu literature and journalism.
Eenadu History People's VOICE - speaking with every SUNRISE Before Eenadu and after Eenadu. Two phases in language news publishing. Eenadu was born out of an inherent need of Telugus for a newspaper in their own language - best reflecting their nuances, their concerns, their views. Today the newspaper of the telegus is Eenadu. More households in the state of Andhra Pradesh wake up to the Eenadu than any other news daily. The heart and soul of Andhra Pradesh, it enjoys a circulation of 17,01,145 copies (ABC Jan - June 2011) per day and is published simultaneously from 23 printing centers. Making it one of the largest circulated newspaper in the country. Awake, arise, history is at your doorstep! On 10th August 1974, it all began. Eenadu was launched in Visakhapatnam and a new chapter in newspaper publishing and journalism was heralded in. It was a moment etched forever in memory, for the Telugus. Telugu and Telugus are dear to us Eenadu was conceived for Telugus. A newspaper which provided the latest news and best reflected their needs. From the first day to now, for Telugus there are two distinct phases in their lives - before Eenadu and after Eenadu. Early come, early read, early Eenadu Before the first rays of the sun kissed the night away, Eenadu was there. Telugu newspaper readers in Visakhapatnam and the neighboring districts got the latest news, the earliest..... The Common man, Eenadu's uncommon focus The common man is Eenadu's hero. His news, his needs are paramount in importance. Whether it is village news, local news, infact important city news, Eenadu brings it to his doorstep. And in spoken Telugu, in an idiom best understood by him.
For investigative journalism we said Naandi The very concept of 'investigative journalism' entered the vocabulary of the Telugu reader via Eenadu. First to introduce this concept, it was Eenadu's pioneering strides to investigate and report that gave news wholesomeness and depth. Triumphantly into Hyderabad 16 months after the Vizag edition, the signs of times pointed to Hyderabad. And so it was that in 1975 on Dec. 17th, Eenadu gave a new ray of hope and expectation to newspaper readers. At last, here was a newspaper that Telugus in Hyderabad could call their very own..... Everything Eeandu touches, it changes And what a change the complete distribution of a newspaper saw with Eenadu. To reach the remotest places, Eenadu deployed its own vehicles. What's more, any one who was motivated enough to give the Telugus a path breaking newspaper was enrolled as an agent. Those who were ready to distribute even less than 10 copies were welcomed. In some places where buses don't reach, Eenadu does! 26,000 villages, all the towns and cities of AP, select regions outside the state - all covered through 8,500 agents, 362 days a year! Vijayawada's call for Eenadu to be victorious As the river Krishna gently flowed by, on the eventful day of May 1st, 1978, Eenadu entered Vijayawada. With this step came another 'first' - a newspaper getting simultaneously published from three places, Eenadu from Visakhapatnam, Hyderabad and Vijayawada. No.1, always an Eenadu number All it took was four years for Eenadu to become the No.1 daily newspaper in Andhra Pradesh. The secret to being on the top, is Eenadu's love for Telugus and Telugu. Their aspirations, their causes, their language are Eenadu's inspiration and path to pre-eminence. My district, my news, my newspaper Recognizing this latent need, Eenadu brought in a product innovation - for every district its own newspaper. The district's news, events, views were given the importance they richly deserved. Thus were born 30 district, city newspapers in a multicolor tabloid form. Such a landmark change was for the first time in the world. First into Rayalaseema, first with fresh news Rayalaseema Telugu readers never looked back after June, 20th 1982. On this momentous day, Eenadu's Tirupati edition entered their lives with fresh news and in their spoken language. Coming home to Telangana Eenadu Karimnagar edition was launched in 1992. With this
Karimnagar and the surrounding districts got the latest news. Without waiting or needing to depend on the newspaper to come from Hyderabad city. Classifieds in every district, a class creation With Eenadu, classifieds no longer remained confined to major cities. A unique product innovation, readers in most districts got their very own classifieds column. An 'Eenadu feature' that benefited them like never before. Sunday is Eenadu day ! Sundays got transformed and a stir was created with the never before Eenadu Aadivaram. A special Sunday magazine, specially created for the Telugu readers. Eenadu Aadivaram was a 32 page magazine with 16 colour pages. Wholesome, entertaining and informative. A cover story for the weekend, articles and views that best reflected Telugu tastes. Uncommon and unusual people, events, anecdotes were also Aadivaram's forte. And the icing was of course Aadivaram becoming a springboard for story writers. A tribute to womanhood In september 1992, Vasundhara, a separate section came into women's lives. With a goal to mirror their world. And a desire to be their best friend by being informative, earnest and interesting. With Vasundhara, for the first time in India there was a supplement dedicated to women. Today Vasundhara is virtually the heartbeat of the Telugu woman. The excitement of getting a tip from the 'Nazrana' column, pouring their woes out to 'Dear Vasundhara,' or moving up the fashion orbit with 'Fashion - Fashion,' all are Vasundhara's unique offerings. Firmly rooted in the woman's world, Vasundhara lends a fresh touch to issues related to them. Discussions, essays, stories, titbits, advice from the casual to serious matters - What a woman wants, Vasundhara gives..... Pratibha, every day for students From 1989 January, students have been meeting their needs with the unique Pratibha. Filling in the role of an information provider and guide, Pratibha gives information on education, careers with all their twists & turns and the efforts that are required to make it big in life. Course details, model question papers, regular columns on counseling are what the Pratibha readers get. In fact, the yeoman effort of Eenadu with Pratibha has also been recognised by several educational institutions, educationalists and more. Common man takes stock ! Common man got a share of his choice, courtesy the 'Business' page of Eenadu. For the first time here was a language daily which provided the stock-listing. And of course all the tips, details, pros and cons to stay in business. Shares, stock markets, economy, savings all were there in Eenadu's ' Business ' page. Farmer is the King
The recognition of this truth is Eenadu's ' Raithay Raju.' Launched in 1985, August, it has evolved into a bridge to the farmer and his world. A path for him to harvest happiness. Farmer's issues were given prominence for the first time ever with the pioneering 'Raithay Raju.' Scientific practices, crop-related advice, new opportunities, expert opinions - modern, contemporary counsel was just a newspaper away with Eenadu. We'll tickle your ribs and your mind ! Ask any Eenadu reader and rest assured the day's cartoon will be a topic of discussion, thought and smile. Empowering the art of cartooning with ' Eenadu touch ', the cartoons in Eenadu give the day's moment, political highlight, social highlight - all to the common man's delight. It's no surprise that many readers don't feel complete without Eenadu's daily dose of cartoons! RETA, a big benefit for small businesses When small businesses cannot afford big budgets in creating advertising, Eenadu is there. A value addition and an ' Eenadu extra ', the RETA (Retail Advertising) service conceptualizes and designs the advertising, and subsequently releases the same. RETA is a pioneering Eenadu effort to grow the potential of small businesses. Help them, guide them and make their rupee work harder. Here, there, everywhere Eenadu's news network is vast and has the unique feature of having reporters in every state of India. Eenadu has stringers in every city, town and mandal of A.P. A total of over 1800 news contributors and 300 journalists keep the news ticking. Apart from reporters in major cities, it is to Eenadu's credit that there are news bureaus of Eenadu in New Delhi, Kolkata, Mumbai, Chennai, Bangalore and every state capital. For Eenadu, by Eenadu * Over 90% of the circulation is catered to by Eenadu's own modes of transport * Eenadu is available in 8,500 shops * 90% of Eenadu readers have an Eenadu printing facility within 100 kms of their reach. As the winner... Some golden letter days 1,00,000 2,00,000 3,00,000 4,00,000 5,00,000 6,00,000 7,00,000 9,00,000 10,39,276
1.5.1978 August 1979 November 1982 28.7.1983 1.8.1994 1.11.1996 18.12.1998 1.7.2002 ABC Jan-June 2004
11,08,386 13,16,883 15,07,359
ABC Jan-June 2006 ABC Jan-June 2009 ABC Jan-June 2010
Eenadu's journey Our editions Visakhapatnam Tadepalligudem Hyderabad Warangal Vijayawada Cuddapah Tirupati Mahaboobnagar Ananthapur Nizambad Karimnagar Khammam Rajahmundry Ongole Suryapet Chennai Guntur Mumbai Nellore Bangalore Srikakulam Delhi Kurnool Our features Main Edition Mini Edition 7 new features Business Page Pratibha Chaduvu Pellipandiri Computer ChipChat Sukhibhava Vasundhara Real Estate Champion Cinema Classified e-nadu Siri Ee Tharam Hai Bujji The voice of democracy speaks loud with Eenadu When the times demanded and democracy lay in shambles, when Governments in Andhra Pradesh were frequently changed or sabotaged by machinations of the powers that be in Delhi, Eenadu sounded the clarion call for restoration of order and democracy. Highlighting the issues, explaining the impact, uncovering the truths, Eenadu toiled effortlessly till democracy shined bright again. '1984' in Eenadu's journey is more than just a hallmark. It is a remainder that when a common man decides, even the most powerful have to give in. In Andhra Pradesh history, this perhaps became a moment of Telugu awakening and pride. Drunkenness destroys Realising alcoholism and drunkenness ruins lives and the very social fabric, Eenadu committed itself to the cause of prohibition. Supporting the rural women who were fighting for the imposition of prohibition, Eenadu took upon itself to catalyze the movement. A helping hand to the cyclone-hit
When floods devastated Diviseema, A.P., in 1977, and when the cyclone put an end to many a life in A.P. in 1996, or for that matter when Orissa was devastated by a super cyclone in 1999, and when the Gujarat earthquake brought to halt the human pulse, Eenadu contributed its mite. Suryabhavanams, where hope shines Eenadu's efforts have fructified into extensive housing with the help of Ramakrishna Mission in Palakayaippa Village in Diviseema. 60 uryabhavanams rose to help in 1996. Serving the dual purpose of cyclone shelters and school buildings, these Surya Bhavanams today provide social succour and help educating the needy. In Orissa too, Eenadu's efforts helped construct over 70 houses. Rebuilding Khavda, reaching out Eenadu helped in rekindling lives in Khavda, the last village on the Indo-Pak border. Working through the Sri Swami Narayan Samstha, Eenadu is striving to bring back hope and a smile on many a face that has been affected by the Gujarat earthquake. 'Let's conserve water,' a solid Eenadu movement We need to conserve water. We need to make rain harvesting a habit. We need an awakening. Recognising the seriousness and urgency of this issue, Eenadu has committed itself to evolve rain harvesting into a 'movement.' And so was created 'Sujalam Suphalam.' A special page that is giving the clarion call to Telugus, to conserve water, life's best luxury. Today the urge to conserve water has been kindled in every Telugu's heart. It is Eenadu's cherished desire to create a motivated citizen, and an 'aware' individual, for whom water is more than just precious. And harvesting it is a way of life. A school of journalism, truth and relevance When aspirants want lessons in cultural relevance, or how to put a finger on the pulse of the reader, or for that matter cultivate a style endeared by the common man, their choice is inevitably the Eenadu Journalism School. Students of the Eenadu Journalism School are in step with changing trends. Quality? You can take our word for it When it comes to quality, Eenadu has very high standards of commitment and responsibility. This is best illustrated through our Quality Cell. A division whose responsibility is to monitor quality on a daily and ongoing basis. Apart from well organised reviews, spontaneous feedback, the pioneering efforts of the Quality Cell find expressions in Samiksha - a monthly dedicated to the improvement of quality standards. Samiksha is circulated to the editorial staff with a through introspection of the successes and failures in the news reporting and features. How to report, what to analyse, how to arrive at a view-point are all part of smiksha. It is also a platform where good work and good talent is recognised and individuals are rewarded. Everyone who writes for Eenadu always wants to be in the column - Mecchina Seershikulu (liked features) and not in the Mecchani Seershikulu (disliked features)! Quality Cell and Samiksha help Eenadu to become
the byword for the highest standard of editorial. Other successful Telugu publications include Sitara, a film weekly, Chatura and Vipula, magazines for women and family besides Annadata, a magazine for farmers.
And the Eenadu story goes on......
EENADU Our today is to always be the heartbeat of the Telugu world. Our tomorrow is what our readers want. Eenadu's love for Telugus and Telugu is eternal.
