T V Sundram Iyengar & Sons Ltd., commonly known as TVS & Sons Ltd., was established in 1911. It is the holding company of TVS Group and is a diversified Group in the automobile field. While the core businesses also include auto components manufacturing & distribution, logistics etc., the company is known for its presence in automobile distribution in more than seven states. TVS & Sons’ involvement with all its associates dates back to several decades and is growing strong day by day. The business activities include dealership for automobile vehicles, distribution of spares for after-market, sales & services support for garage equipment, sales & services products for special applications like construction & material handling. In its desire to reach out to the customers directly, TVS & Sons entered into the business of customer-centric car services through its brand “MyTVS”. MyTVS is an independent, multi-brand and integrated after-market car services business with core value of relationship and trust. MyTVS provides car owners regular periodic maintenance services and complete car body repair facility through MyTVS All Car Service and provides emergency roadside assistance through MyTVS 24x7 Emergency Services. The company has recently started two more initiatives, namely, MyTVS and TVS PartSmart. The company has attained a turnover of USD 1 billion (over INR 4,000 crores) and has employee strength of 5000.
It operates through its three divisions namely , •
Madras Auto Service MAS, as Madras Auto Service is popularly referred to in the automobile industry, came into the TVS fold as early as 1936. It has set the pace for the spare parts and components industry in many avenues. Today MAS represents more than 70 ancillary manufacturers. In addition to marketing spares for trucks and cars, tractors, earthmoving equipment, gensets and IC engines, MAS is one of the largest wholesalers of spare parts, with a network of over 7,500 dealers.
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TVS & Sons
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Sundara Sun daram m Mot Motors ors
Sundaram Motors are dealers for Ashok Leyland, Honda, Ford and Mercedes Benz. In addition to this, it distributes heavy duty commercial vehicles and cars. This division also distributes auto spare parts for several leading manufacturers.
The company's division, Sundram Honda, is the authorised dealer for Honda Siel Cars India Ltd. The showrooms conform to Honda's global specifications and meet international standards.
Mahindra & Mahindra TVS & Sons are authorised dealers for Mahindra & Mahindra's range of utility vehicles and LCVs in Kerala. To facilitate convenient access for the customers, it has set up service and spares outlets across Kerala.
The customer-centric MyTVS offers a multi-brand integrated service solution to car customers, founded on their full life cycle of car ownership. A revolutionary concept born with the new millennium focuses t o fulfill the car servicing, repairs, body rework, on-road emergency service and insurance needs of t he car customers irrespective of the car brand.
The business model of MyTVS is based on the core strengths of TVS which are “Relationship and Trust”, and present day requirement of “Customer Centricity”. •
MyTVS All Car Service - regular/periodical maintenance.
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MyTVS 24x7 Emergency Services - emergency roadside assistance.
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MyTVS Collision Repair Services - complete body rework.
The company has also diversified into sales & service of garage equipments and specialises in installing commissioning and providing complete after-sales-service support for critical imported state-of-the-art automobile service equipment. From 1992, the division had slowly grown with times and today forms a separate division under TVS umbrella. What once started as a one man departmen t with resources borrowed from other sections is today a 60 member t eam with its own purchase, stores and other managerial infrastructure.
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TVS Srichakra Limited Sundram Fasteners Limited T V Sundram Iyengar & Sons Limited Sundaram Industries Limited
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Method of data collection: A questionnaire used as data coll ection pool the researcher interviews the research. R esearch in the questionnaire filled information Primary Data The primary data has been collected by conducting direct interview using structured questionnaire Secondary Data The secondary data are collected from books, journals, company records, internet
Sampling Design The area covered under the study is Krishnagiri District. All elements under consideration in any field of enquiry constitute the population and this study constitute customers of TVS in Krishnagiri District. The population for this study is infinite Sampling Techniques There are two sample techniques. They are probability sampling, non probability sampling. In this study, the research had adopted convenient sampling Sampling Size Sampling size taken from the study is 150 Respondents
PROFILE OF THE COMPANY TVS Motor is the third largest two-wheeler manufacturer in India and ranks among the top ten in the world. It is the first company in the world to be honoured with the Deming prize for Total Quality Management The TVS group was established in 1911 by Sri T.V. Sundaram Iyengar. TVS group commands a strong presence in manufacturing of two-wheelers, auto components and computer peripherals. TVS Motor Company's first launch was 50cc Moped TVS 50 in August 1980. It is the first Indian company to introduce 100cc Indo-Japanese Motorcycles in India in 1984 Today TVS is a well known brand in the field of Bike manufacturing. The manufacturing unit of TVS Motor is located at Hosur and Mysore. At present TVS Apache, TVS Victor, TVS Scooty, TVS Centra and TVS Fiero are the popular Bikes in Indian Market These products are developed domestically via technical collabration with globally reowned partners.
Regardless of market conditions and business environment dynamics. TVS Motor releases six to ten new products annually to address the broad based requirements of Indian market. It is the flagship company of the $4 Billion TVS Group TVS Motor strives for manufacturing excellence and innovation in reseadch and development ( R & D)
DIVISONS OF TVS GROUP TV SUNDARAM IYENGAR and SONS Limited is the parent and holding company of the TVS Group. TV Sundaram Iyengar and Sons limited has the following three divisions: 1. TVS and Sons 2. Sundaram Motors 3. Madras Auto Services 1. TVS and Sons TVS and SONS is the largest automobile distribution company in India. It distributes heavy duty commercial vehicles, Jeeps, Cars TVS and Sons represents premier automotive companies like Ashok Leyland, Mahindra and Mahindra Ltd and Honda. The company is also one of the leading logistics solution provides and has setup state of the warehouses all over the country. TVS and SONS has also diversified into distributing a range of Garage equipments 2. Sundaram Motors Sundaram Motors distributes Heavy Duty Commercial Vehicles, Cars, and Auto spare parts for several leading manufacturers. The company is also the Dealer for Ashok Leyland, Honda, Fiat, Ford and Mercedes Benz 3. Madras Motor Services Madras Auto Services distributes automotive spare parts for all leading manufacturers
