Strategic case analysis of KKD CPM, IFE, EFE, SWOT, SPACE & BCG Matrices. Revised Vision & Mission Statement Strategic objectives, strategic implementation, revised balance sheet.
Krispy Kreme DoughnutsFull description
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SWOT ANALYSIS OF KRISPY KREME:-
Strengths of Krispy Kreme:•
Sign Signat atur uree hot hot Ori Origi ginal nal Glaz Glazed ed dou doughn ghnut ut
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Peopl eoplee kno know w Kri Krisp spy y Kr Kreme eme
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Hot light
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Januar January y 28,2007, 28,2007, 395 395 Store Store world worldwid wide, e, of which which 113 were were owned, owned, 282 282 were owned owned by by franchisees
Weaknesses of Krispy Kreme:•
Not flexib flexible le – diffi difficulti culties es reorderi reordering ng when when non-Hot non-Hot light stores stores are are sold sold out
•
Franc ranchi hise sees es clo closse stor stores es
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No oth other er sta stand ndout out prod product uctss (we (weak ak men menu) u)
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Bad relat relations ions with franchisee franchiseess (cost (cost of equipm equipment, ent, packaging, packaging, ingredi ingredients, ents, etc)
Corporate Structure (CEO retired)
Opportunities for Krispy Kreme:-
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Reputation –Fundraising program has helped non-profit organizations raise millions of dollars in needed funds
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Worldwide sales
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May steal back customers
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Untouched domestic locations
Threats to Krispy Kreme:•
Dunkin’ Donuts, Tim Horton’s, Starbucks, and other National Chains/Specialty Eateries
