SWOT Analysis of Dialog

Assessment Task Sheet

Course Name: Marketing: An Introduction Lecturer: Mr Chamath Peiris Assignment Number: 1 Topic(s) Covered: Marketing Environment, SWOT Analysis & Marketing Research

Task Outline: Select a company in Sri Lanka and conduct a SWOT Analysis using the analytical tools provided in class. Task 1: Select a company that operates in Sri Lanka Task 2: Provide a brief overview of the company (200 words) Task 3: Provide a 800 word SWOT Analysis of the company’s operations in Sri Lanka Please note that if the company selected is a multinational corporation, conduct the SWOT analysis on the company’s operations in Sri Lanka only Word Count: 1000 words

Instructions: Structure of the report should be as following: Overview of the company > SWOT Analysis > Summary of key SWOT findings