An Assignment on The Supply Chain Process of SQUARE Group of Ltd. of angladesh. Submitted To
rig Gen !d "ahurul Alam #Retd$ Course Teacher Of Human Resource Management (MGT 5503 ) Preared !"
Grou#$ !atch% &&'
Serial
%ame
&' %o.
Program
().
Syed *a+le &mam
!,
!A
0$
Md Hea *ddin
M#
M!'
03
Md +mam Hossain
M#
M!'
0&
Habibur Rashid !ubu
M#
M!'
05
S"fuah ',am Samrat
M#
M!'
1
AC-%/LE'GE!E%TS -irst of a .e .oud i/e to than/ the amight" 'ah because of successfu cometion of this assignment e .oud i/e to than/ our honorabe Teacher rig Gen !d "ahurul for ro1 ro1id idin ing g us .ith .ith the the oo oort rtun unit it" " to .or/ .or/ on ro2 ro2ec ectt and and gain gain a rea rea ife ife Alam0 for eerience e aso than/ a our grou members 4 friends .ho insired us 4 heed us to buid confidence and ut us in a dee concentration to carr" on our course .or/ and su suor orte ted d us at the the end end .ith .ith grea greatt ece ece en ence ce e ast ast" " .ou .oud d i/e i/e to er eres esss our areciation to our &nternational &slamic Uni1ersity Chittagong #'ha2a Campus$ and .e are e1entu e1entua a" " gratef gratefu u to the *ni1er *ni1ersit sit" " and its ece eceenc encee that that .or/s .or/s for educat education ion encourages us and creates /no.edge as /no.edge is o.er
SQUARE Group of Ltd. of angladesh
&%TR'UCT&%
2
6ffecti1e" integrating the information and materia fo.s .ithin the demand and su" rocess is .hat su" chain management is a about ' su" chain management s"stem (SCMS) is user#interfaced and designed to ro1ide information and information rocessing caabiit" to suort the strateg" oerations management ana"sis and decision#ma/ing functions in an organi,ation7s su" net.or/ SCMS ro1ides high 8uait" ree1ant and time" information fo. that effecti1e" suorts decision#ma/ing for in1entor" reenishment caacit" acti1ation and for s"nchroni,ing materia fo.s at a tiers .ithin the su" chain +n recent "ears there ha1e been some efforts on designing an efficient information s"stem for su" chain management9 but man" of them ha1e ed to faiure The three main uroses of this aer are to (:) identif" SCMS and its characteristics ($) introduce and categori,e critica faiure factors (C--s) for SCM and SCM+S and (3) in1estigate the eanator" o.er of these C--s on the erformance of su" channe rocesses erformed through SCMS
Su" chain management s"stem (SCMS) is the o1ersight of materias information and finances as the" mo1e in a rocess from suier to manufacturer to .hoesaer to retaier to consumer Su" chain management in1o1es coordinating and integrating these fo.s both .ithin and among comanies +t is said that the utimate goa of an" effecti1e su" chain management s"stem is to reduce in1entor" and Communication is the transmission of information from one grou or indi1idua to another !usiness communication is 1er" essentia no. da"s to ma/e contacts .ith eoe and for trading hene1er a business .ants to ma/e a good business roosa or introduce a ne. concet communication a"s a 1er" big roe Communication aso hes in the con1e"ing of message among the different emo"ees or customers of the organi,ation Communication hes to direct emo"ees to attain their goas .ithout an" misunderstanding or confusion This aer discusses the different roes of su" chain management different roe 4 .a"s of su" chain management The stud" aso tried to find out .hat is the robem and shortage of S;*'R6
R&G&% * T3E ASS&G%!E%T 3
This reort has been reared to ma/e a stud" on An overview of the SQUARE =imited of Bangladesh as a art of the fufiment of assignment re8uired for the cometion of the M!'
rogram (3rd semester) of the business facut" of +nternationa +samic *ni1ersit" Chittagong The reort .as reared under the suer1ision of rig Gen !d "ahurul Alam0 Lecturer of &nternational &slamic Uni1ersity Chittagong0 'ha2a e are 1er" much than/fu to him for
assigning such t"es of ro2ect .or/
4ECT&5E * T3E ASS&G%!E%T The Main Ob2ecti1e of the stud" are to earn ho. to reare an assignment Our honorabe course teacher assigns us to reare this assignment so that is the 2obs mar/et .e can erform effecti1e" and aso enighten the good.i of our *ni1ersit" as .e as our teachers Other ob2ecti1es of this assignment are%
Su" chain Oerations rocess >istribution oic" Communication rocess -orecasting Panning O1er1ie. of su" chain management Cororate oerationa resut The Process of +nformation Sharing and +ts !arriers etc
ac2ground of SQUARE SQUARE toda" s"mboi,es a name ? a state of mind !ut its 2ourne" to the gro.th
and roserit" has been no bed of roses -rom the incetion in :@5A it has toda" burgeoned into one of the to ine congomerates in !angadesh S8uare Pharmaceuticas =td the fagshi coman" is hoding the strong eadershi osition in the harmaceutica industr" of !angadesh since :@A5 and is no. on its .a" to becoming a high erformance goba a"er 4
SQUARE the most inno1ati1e coman" in !angadesh ioneered eorts of medicine from
the countr" bac/ in :@AB The" ha1e aso been acti1e in eorting other harmaceuticas and this is one of the main reasons for their success and their increased credibiit" as a coman"
The founding chairman of this high" inno1ati1e coman" .as Samson H Cho.dhur" .ho died in $0:$ Mr Samson H Cho.dhur" .as abe to ut together S8uare .ith three of his friends +t .as then aroriate" named S8uare because it .as started b" four friends
6ecuti1e management of the coman" is ed b" the managing director The eecuti1e manager has a di1ersified roe in that the" an the segment ans for each di1ision .ithin S8uare S8uare reai,es that the" o.e a certain ortion of their success to their sharehoders The" rotect their caita and this ensures the highest gro.th for assets and it increases their otentia for future success S8uare
cutura .e# being This eads to a buid#u of .eath and mora integrit" This is art of the norma socia and economic rocess that the .ord faces dai" through ci1ii,ation
The" ma/e it their goa to ro1ide their customers .ith the highest 8uait" heathcare roducts that the" ossib" can This ensures good benefits to their sharehoders and sta/ehoders The" aim to retain their ob2ecti1es that the" ha1e free" stated in their mission Recent" S8uare has etended their ser1ices to e1en a broader area and are eected to continue their successfu ath
'E*&%&T&% * SUPPL6 C3A&% !A%AGE!E%T #SC!$ Su" chain management (SCM) is the o1ersight of materias information and finances as the" mo1e in a rocess from suier to manufacturer to .hoesaer to retaier to consumer Su" chain management in1o1es coordinating and integrating these fo.s both .ithin and among comanies +t is said that the utimate goa of an" effecti1e su" chain management s"stem is to reduce in1entor" (.ith the assumtion that roducts are a1aiabe .hen needed) 's a soution for successfu su" chain management sohisticated soft.are s"stems .ith
eb interfaces are cometing .ith eb#based aication ser1ice ro1iders ('SP) .ho romise to ro1ide art or a of the SCM ser1ice for comanies .ho rent their ser1ice
'E*&%&T&% * SUPPL6 C3A&% !A%AGE!E%T #SC!$ *L/ Su" chain management fo.s can be di1ided into three main fo.s% 6
•
The roduct fo.
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The information fo.
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The finances fo.
SQUARE toda" is a name considering Pharmaceutica .ord as .e as s"non"m of 8uait"# be it toietries heath roducts teties 'gro Det roducts information technoog" and fe. more !ut in the "ear :@5A the coman" .as origina" started .ith Pharmaceuticas Eo. that sma coman" of :@5A is a ubic" isted di1ersified grou of comanies emo"ing more than :$000 eoe The current "ear" grou turno1er is more than 300 miion *S> ' these .ere ossibe due to Samson H Cho.dhur"
7
+ncreasing numbers of comanies are turning to eb sites and eb#based aications as art of the SCM soution ' number of ma2or eb sites offer 6#Procurement mar/etaces .here manufacturers can trade and e1en ma/e auction bids .ith suiers !asic research 8uestion of the stud" is .hether S8uare Coman" as a .hoe can manage su" chain roer"
'E*&%&T&% * C!!U%&CAT&% R S3AR&%G &%*R!AT&% ' modern communications s"stem is first concerned .ith the storing rocessing and sometimes storing of information before its transmission The actua transmission then foo.s .ith further rocessing and the fitering of noise (6EE6>I :@@A) Communication must incude both the transference and understanding of meaning (RO!!+ES $003) Communication is the transmission of information and meaning from one indi1idua grou to another (G*--I $000) Communication means encoding the idea or concet and getting the feedbac/ of ho. the recei1er is decoding the idea or concet Therefore .ithout feedbac/ no communication .i haen or eist (H*SS'+E $005)e said communication is Jho. .e share an" information .ith othersK So .e can define communication as a transfer of meaningfu message to the recei1er .ith the hoe to recei1e a feedbac/
A% 5ER5&E/ * SUPPL6 C3A&% !A%AGE!E%T Su" Chain Management as a concet has been .ide" accredited to a !oo, 'en consutant named eith Oi1er .ho in :@A$ defined the concet as foo.s% JSu" chain management (SCM) is the rocess of anning imementing and controing the oerations of the su" chain .ith the urose to satisf" customer re8uirements as efficient" as ossibe Su" chain management sans a mo1ement and storage of ra. materias .or/# in#rocess in1entor" and finished goods from oint#of#origin to oint#of#consumtionK This seems to be the eariest ubished definition and therefore aces the concet of Su" Chain Management at aroimate" $L "ears od e can see that JSu" ChainK .ithout 8
the JManagementK is referenced in the definition so .e /no. that the genera idea of a su" fo. through a business .as recogni,ed rior to Oi1erei1er and Return !oth of these definitions aude to a manufacturing origin but of course Su" Chain Management is as ree1ant to ser1ice retai distribution and most other t"es of comanies as it is to manufacturing The area of Su" Chain Management has en2o"ed a meteoric rise in significance o1er the ast t.ent" to thirt" "ears as businesses ha1e tried to estabish ad1antage and fet the ressure to /ee u in an increasing" homogeneous and cometiti1e goba business en1ironment aanese manufacturing comanies brought great emhasis to the area of Su" Chain Management in the :@A0istribution Customer Ser1ice Toda" Su" Chain Management is an acceted term in our business gossar" Ho.e1er it is difficut to find a standard mode of Su" Chain Management oerating in the business 9
communit" e continue to see 1ariations on the theme Some business .i refer to and manage their su" chains in a coordinated and a encomassing fashion incuding a of the sub areas defined abo1e Others .i integrate some eements of the su" chain for eame urchasing and ogistics and ca this Su" Chain Management Man" .i refer concetua" to Su" Chain Management but on" address it secifica" at the genera management e1e One area of confusion arises because Su" Chain Management is both a hori,onta business function (ie managing the su" chain in a business) and a 1ertica industr" sector (ie businesses in1o1ed in managing su" chains on behaf of their cients) ' coman" i/e T>G oerates as a su" chain ser1ices ro1ider .ithin the 1ertica su" chain industr" sector !ut each of the cients ser1iced b" T>G .i emo" su" chain staff .ithin their business oerating on a hori,onta basis across their organi,ation The Jsu" chain industr"K sector as the 1ertica is often referred to is arge" restricted to transort and storage t"e oerations >istributing roducts on behaf of cients hereas the hori,onta su" chain functiona areas encomass the entire su" chain sectrum across a business Su" Chain Management has matured from a comeing method of deri1ing cometiti1e ad1antage to a Jtic/et to rideK +t is no. a baseine eectation for an" coman" .ishing to comete in the $:st Centur" and .ith that the rofessions and occuations comrising Su" Chain Management are no. firm" entrenched in the armor" of essentia business eecuti1es
T3E SU AREAS C!PR&S&%G SUPPL6 C3A&% !A%AGE!E%T The sub areas comrising Su" Chain Management are defined further beo.%
*orecasting 7 Planning
' business needs to forecast and an To oo/ for.ard and redict .hat .i be re8uired in terms of resources and materias in order to dei1er their roduct or ser1ice to their customer 10
in a time" manner +n this area .e find acti1ities such as demand anning in1entor" anning caacit" anning etc
Purchasing 7 Procurement
The commercia art of the su" chain is urchasing Other.ise it
Logistics
+n its strictest definition ogistics refers to the mo1ement of goods or materias .hether inbound through or outbound +n some manufacturing businesses forecasting and anning .i be found .ithin a ogistics deartment in other businesses ogistics .i be ecusi1e" managing the mo1ement and transortation of goods and materias
perations
Oerations are a genera management t"e acti1it" ensuring that a business uses its resources effecti1e" to meet its customer commitments *sua" referring to the con1ersion acti1it" of
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the business ie the oint .here the ac8uired resources andor materias are con1erted into the roduct or ser1ice that the business is seing on to its customers
&n1entory !anagement
Sometimes found .ithin =ogistics Management or >emand Panning or Oerations +n1entor" Management t"ica" ta/es resonsibiit" for both the reenishment of h"sica stoc/ the e1es of h"sica stoc/ and of course storage and issue of h"sica stoc/ Stoc/ ma" be materias and goods sourced from suiers .or/ in rogress or finished goods a.aiting saedisatch
Transport
Transort management can in1o1e the contro of a coman" o.ned feet of 1ehices coecting mo1ing or dei1ering materias and goods or managing transort ser1ices sourced from a 3rd art" transort ro1ider
/arehousing
=i/e transort management .arehousing can in1o1e the contro of coman" .arehouse sace or managing .arehouse sace sourced from 3rd art" ro1iders .
'istri8ution
>istribution in1o1es the h"sica distribution of the coman"
Customer Ser1ice
Most eoe do not recogni,e customer ser1ice as art of su" chain management but it is in fact the fina iece in the 2igsa. Ha1ing ta/en the business inuts created and dei1ered a 12
roduct or ser1ice the fina eement is to chec/ that the customers eectations .ere achie1ed and manage an" actions necessar" to meet "our customer obigations and commitments
Supply Chain !anagement System &n S9uare
-or an" organi,ation su" chain management communication rocess is 1er" imortant 't resent e1er" coman" is tr"ing to grab the atest su" chain management communication method to get the best benefit !efore going to discuss the su" chain management communication s"stem of S;*'R6 + .ant to discuss a itte about the coman"
An 1er1ie: f SQUARE
The coman" .as founded in :@5A b" Samson H Cho.dhur" aong .ith three of his friends as a ri1ate firm +t .ent ubic in :@@: and is current" isted on the >ha/a Stoc/ 6change S8uare Pharmaceuticas =td the fagshi coman" is hoding the strong eadershi osition in the harmaceutica industr" of !angadesh since :@A5 and it has been continuous" in the :st osition among a nationa and mutinationa comanies since :@A5 S8uare Pharmaceuticas =td is no. on its .a" to becoming a high erformance goba a"er The 8uait" of S;*'R6 and en1ironmenta concerns are cear" stated through decared oicies +n the "ear of :@@$ it had on" A0 miion turno1ers but in the "ear $00& it .as around $&00 miion
STRATEG&C US&%ESS U%&T ; SUS&'&AR&ES SQUARE has 3 Strategic !usiness *nit%
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Crop Care & Public Health Animal Health
14
SQUARE has 4 subsidiaries :
. d t L
. d t L
g n i d a r T E R A U Q S
! n o i t a u m r o F
E R A U Q S
. d t L
! a $ & i t u % $ a m r a # "
E R A U Q S
. d t L ! d o o ( r % m u ! n o ' E R A U Q S
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CRPRATE PERAT&%AL RESULT
5ALUE,!&SS&%,5&S&% * SQUARE Daue of S;*R6% •
Quality
•
Customer Focus
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Fairness
•
Transparency
•
Continuous Improvement
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The mission S;*'R6 .i% S;*'R6
To reai,e the 1ision S;*'R6 .i% 6ndea1our to attain a osition of eadershi in each categor" of its businesses 'ttain a high e1e of roducti1it" in a its oerations through effecti1e and efficient
use of resources adotion of aroriate technoog" and aignment .ith our core cometencies >e1eo its emo"ees b" encouraging emo.erment and re.arding inno1ation Promote an en1ironment for earning and ersona gro.th of its emo"ees Pro1ide roducts and ser1ices of high and consistent 8uait" ensuring 1aue for
mone" to its customers 6ncourage and assist in the 8uaitati1e imro1ement of the ser1ices of its suiers
and distributors 6stabish
harmonious reationshi .ith the communit" and romote greater
en1ironmenta resonsibiit" .ithin its shere of infuence
T3E RLE * SUPPL6 C3A&% !A%AGE!E%T ; S3AR&%G &%*R!AT&% -or an" organi,ation Su" chain management and sharing information is the mortar that hods organi,ations and the entire /no.edge ithout sharing information coud not be rocessed or echanged9 .ords and data .oud remain isoated facts So it is easi" understandabe that the success of S;*'R6 deends a ot on their su" chain management s"stem The resent success of S;*'R6 is the resut of their successfu su" chain 17
management s"stem ith the he of .e organi,ed SCM s"stem S;*'R6 ta/es the satisfaction from their suiers and aso from the consumers S;*'R6 can transmit roer" .hat the" are oo/ing from the suiers and mar/eters9 S;*'R6 aso ma/es a friend" en1ironment .ith their sharing rocess To te about the roe of sharing .e can remember another eame .hen the Sara =ee Cororation .ants to determine customer roduct satisfaction it conducts a sur1e" The sur1e" is useess ho.e1er unti the data are ana",ed and the resuts shared to management On" .hen .ords and data are transated into meaningfu /no.edge and shared to decision#ma/ers do the" become 1auabe to the econom" So it is 1er" cear that roe of sharing is 1er" imortant for S;*'R6 To su" the goods roer" S;*'R6 uses their o.n ogistics and transortation s"stem
T3E RLE * SUPPL6 C3A&% !A%AGE!E%T ; S3AR&%G &%*R!AT&% Sharing is the transmission of information and meaning from one indi1idua or grou to another Sharing information has its centra ob2ecti1e #The transmission of meaning The rocess of sharing information is successfu on" .hen the recei1er understands an idea as the sender intended it !oth arties must agree not on" on the information transmitted but aso on the meaning of that information
Sending and Receiving Messages: In the rocess of sharing information in S;*'R6 in1o1es fi1e stes% Sender has idea<
The sharing rocess of information in S;*'R6 begins .hen the idea .i be infuenced b" come factors surrounding the sender% mood frame of reference bac/ground cuture and the osition or the dignit" of the emo"ees as .e as the contet of the situation and man" other factors *sua" S;*'R6 starts .ith Good morning good e1ening Sometimes S;*'R6 is aso using Hi Heo
18
) ! %!a g $ d %od % in g ) % ! a g R % $ i+ r
)% % o t!ag * % ! n %tEn in $ o d )% ! a g % ' a #nn %
Feedback
Noise
-ig% The Communication Process
Sender Encodes &dea in !essage<
The net ste in the information sharing rocess in1o1es encoding con1erting the idea into .ords or gestures that .i con1e" meaning ' ma2or robem in sharing an" message 1erba" is that .ords ha1e different meanings for different eoe hen misunderstandings resut from missing meanings it
Ho. .i the seected .ords affect the recei1er To so1e these sorts of robems S;*'R6 Chooses aroriate .ords or s"mbos is the first ste
!essage tra1els o1er channel<
The medium o1er .hich the message is h"sica" transmitted is the channe Messages are dei1ered b" comuter teehone etter memorandum reort announcement icture so/en .ord fa or through some other channe in S;*'R6 !ecause sharing channes dei1er both 1erba and non1erba messages senders must choose the channe and shae the message carefu" S;*'R6 uses its annua reort for eame as a channe to dei1er man" messages to stoc/hoders The 1erba message ies in the reort
Recei1er decodes message<
The indi1idua for .hom the message is intended is the recei1er Transating the message from its s"mbo form into meaning in1o1es decoding On" .hen the recei1er understands the meaning intended b" the sender that is successfu" decodes the message Such success ho.e1er is difficut to achie1e because uni/e" t.o eoe share the same ife eeriences and because man" barriers can disrut the rocess +n this case .e can te that in S;*'R6 a memo that refers to a the .omen in an office as JgirsK so it ma" disturb its recei1ers so much that the" fai to comrehend the tota message
*eed8ac2 tra1els to sender<
The 1erba or non1erba resonse of the recei1er is feedbac/ -eedbac/ hes the sender /no. that the message .as recei1ed and understood +f as a recei1er "ou hear the message JHo. are "ouK% "our feedbac/ might consist of .ords (J+
*U%CT&% * &%*R!AT&% &% T3E SECTR * SC! &% SQUARE Functions:
,n t#% -o* on% $an !#ar% inormation int%rna/ and %t%rna/. nt%rna/ SQUARE i! %$#anging id%a! it# !u%rior! $oor%r! and !u*ordinat%!. #%n t#%!% m%!!ag%! mu!t *% ritt%n SQUARE $#oo!%! %mai! or a rint%d m%morandum. #%n SQUARE i! !#aring inormation %t%rna/ it# $u!tom%r! !ui%r! go+%rnm%nt and t#% u*i$ SQUARE i g%n%ra/ !%nd %tt%r! on $oman/ !tation%r/. &nternal functions in SQUARE< •
+ssue and cassif" rocedures and oicies
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+nform management of rogress
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Persuade emo"ees or management to ma/e changes or imro1ements
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Coordinate acti1ities and ro1ide assistance
•
61auate comiment re.ard and disciine emo"ees
•
Get to /no. indi1iduas ersona"
E=ternal functions in SQUARE< •
'ns.er in8uiries about roducts of ser1ices
•
Persuade customers to bu" roducts or ser1ices
•
Carif" suier secifications and 8uait" re8uirements
•
+ssue credit and coect bis
•
Resond to reguator" agencies
•
Promote a ositi1e image of the organi,ation
*L/ * &%*R!AT&% S3AR&%G
21
Seecting the best rocess for sharing information form demands some understanding of ho. messages and information fo. through organi,ations !oth forma and informa sharing channes eist ' free echange of information hes S;*'R6 to so1e robems cut costs better ser1e the ubic and ta/e fu ad1antage of toda"
*ormal channels<
-orma channes of sharing information genera" foo. an organi,ation
+nformation fo.ing do.n genera" mo1es from decision N ma/ers incuding the C6O and managers through the chain of command to emo"ees One robem in do.n.ard communication is distortion resuting from ong ines of co mmunication
CE
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: Upward flow: +nformation fo.ing u.ard ro1ides feedbac/ from emo"ees to management +dea" the hea1iest fo. of information shoud be u.ard .ith information being fed steadi" to decision#ma/ers .ho can react and ad2ust 8uic/"
Lo:er Le1el Employee
$ Horizontal Flow: =atera channes transmit information hori,onta" among .or/ers at the same e1e such as bet.een the training suer1isor and maintenance suer1isor These 23
channes enabe indi1iduas to coordinate tas/s share information so1e robems and reso1e conficts 3 Informal Channels% Eot a the information .ithin an organi,ation asses through forma channes9 often it tra1es in informa channes is caed the grae1ine These channes are based on socia reationshis in .hich indi1iduas ta/ about .or/ .hen the" are ha1ing unch 2ogging 6mo"ees using the JGrapevine” aso consider it 1auabe for t.o reasons% a 6mo"ees can get information .ithout forma" ha1ing to admit that the" need it b. 6mo"ees can Jthin/ out oudK about robems thus increasing their sef#confidence
and robem#so1ing abiit" .
The grape1ine has three main characteristics<
First, management does not contro it Second, it is ercei1ed b" most emo"ees as being more beie1abe and reiabe than the forma communi8us issued b" to management and third it is arge" used to ser1e the sef#interests of the eoe .ithin it 't resent there is a change in the fo. of sharing information Eo. .e can define the abo1e three fo. in different .a"
Chain
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SQUARE is not follo:ing this method no:<
Wheel
SQUARE is not follo:ing this channel also< All Channel
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SQUARE is tr"ing to foo. this channe though S;*'R6 can not imement this channe
comete" in their organi,ation This the best fo. of sharing information channe for an" organi,ation REC!!E%'AT&% *R T3E SC! A%' C!!U%&CAT&% S6STE! * SQUARE
Though S;*'R6 is tr"ing to foo. the best method to maintain su" chain management and communicate S;*'R6 has some robems The recommendations for the robems are as foo.s%
: S;*'R6 foo.s a the channes of communication in their organi,ation do.n.ards and u.ards and the emo"ee can s.itch off an" hierarch" in the immediate situation .hich is the great ad1antage for communication !ut the coman" does not foo. the secific method of the etter and memo .riting The" foo. a singe method to .rite the memo and etter .hich ma" confuse the emo"ees and the eterna eoe .ho are reated to the comanies continue oeration (Suiers customer etc) !ecause memo is .ritten for the emo"ees and etters are .ritten for the eterna eoe i/e suiers and customers
$ So S;*'R6 shoud foo. the traditiona method to .rite the etters and memo 3 S;*'R6 foo.s ='E in the organi,ation
& S;*'R6 cannot foo. the a channe method tota" 's a resut it is not getting the :00 benefit of a channe method So9 S;*'R6 shoud tr" to imement it as ear" as ossibe
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5 S;*'R6 has not "et introduced etranet faciities for the suiers 's a resut the suiers cannot get enough information about the comanies or organi,ations demand So S;*'R6 shoud introduce etranet in their coman"
6. S;*'R6 shoud gi1e more concentration to imro1e the 8uait" of .or/ers in the
foor of Shono !ecause the" are the erson .ho direct" deas .ith the eoe 4 suiers direct" hich is 1er" much imortant for maintaining su" chain management B S;*'R6 aso shoud be more concern about their transortation s"stem for the su" !ecause the" usua" bring their agro based roducts from the 1er" rura area Their roads are not that much standard So beside truc/s and co1ered 1an the" aso shoud ta/e care of the transort .hich can be used on .ater Refrigerating s"stem is aso imortant
C%CLUS&% The re8uest for eceent communication s/is is robab" the most fre8uent" seen re8uirement in 2ob ads toda" 6mo"ers and emo"ees ai/e consistent" ran/ communication s/is at the to of the 2ob s/is ist 61en in technica fieds communication s/is are demanded The chief eecuti1es of cororations send huge sums of mone" on trainers and consutants to imro1e emo"ees< su" chain management s/is Organi,ations 1aue these s/is because good organi,ations successfu" Ma/e mone" Sa1e mone"
Good communicators ma/e mone" b" erforming .e themse1es and b" moti1ating others to achie1e The" are ersuasi1e in romoting the organi,ation
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.riting on the 2ob is an imortant s/i m"ths and misconcetions about it ersist So + thin/ not on" S;*'R6 e1er" organi,ation shoud emhasi,e on the roer .a" of communication
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