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1.1. Historical Background
ABS-CB ABS-CBN N Corpor Corporati ation on (“ABS-C (“ABS-CBN” BN” or the “Comp “Company any”) ”) traces traces its roots roots from from Bolina Bolinao o Electronics Corporation (BEC), established in 1!" as an assembler of radio transmittin# e$%ipment& 'n 1, 1, BEC adopt adopted ed the b%sine b%siness ss name name Alto Alto Broad Broadcas castin tin# # System System (ABS) (ABS) and be#an be#an settin settin# # %p the the co%ntry*s first tele+ision broadcast by 1& n September !, 1", Chronicle Broadcastin# Net.or/ (CBN), o.ned by 0on E%#enio ope2 Sr& of the ope2 family, .as or#ani2ed primarily for radio broadcastin#& 'n 13, 0on E%#enio ope2 Sr& ac$%ired ABS and on 4ebr%ary 1, 1"3, the operations of ABS and CBN .ere .ere inte# inte#rat rated ed and BEC chan#e chan#ed d its corpor corporate ate name name to ABS-CB ABS-CBN N Broadc Broadcast astin# in# Corporation& n A%#%st 1", 515, the 6hilippine Sec%rities and E7chan#e Commission (SEC) appro+ed the chan#e of Company*s corporate name to ABS-CBN Corporation& 8his chan#e is a reflection of the Company*s di+ersified di+ersified b%sinesses in e7istin# and ne. ind%stries&
ABS-CBN achie+ed many firsts since it started the tele+ision ind%stry in the co%ntry in 1& 9o.e+er, .ith the imposition of martial la. in September 13, ABS-CBN ceased operations as the #o+ernment forcibly too/ control of the Company& ABS-CBN res%med commercial operations in 1:" after the 6eople 6o.er or E0SA re+ol%tion&
;eco+ery after 1! years of absence .as diffic%lt as reso%rces .ere scarce& Ne+ertheless, thro%#h relentless effort, ABS-CBN recapt%red leadership in the 6hilippine tele+ision and radio ind%stries by 1::& 0%rin# the 15s and the early part of the ne. millenni%m, the Company e7panded and +ent%red into complementary b%sinesses in cable 8<, international distrib%tion, mobile ser+ices, and ma#a2ine p%blishin# amon# amon# others&
Form of Business Organization Corporation
Vision ABS-CBN Corporation is a total information and entertainment company, a stron# player in the #lobal mar/et, and an inte#ral part in the li+es of people .orld.ide&
Mission =e e7ist in the ser+ice of 4ilipinos .orld.ide, as .ell as of all h %man/ind&> =e =e e7ist to inform and to entertain thro%#h creati+e content for any distrib%tion platform&> =e inno+ate, di+ersify and e7pand into enterprises .here o%r e7pertise in content opens ne. b%siness and ser+ice opport%nities&> =e promote promote the best in 4ilipino talent, and reflect the tr%e sentiment of the 4ilipino&
Goals
?E@ S8;A8E'ES S8;A8E'ES AN0 AN0 BEC8'
C;E S8;EN89 'N CN8EN8 C;EA8'N& C;EA8'N& =hile the technolo#y, the prod%ction process, and the medi%m %sed to access content e+ol+e, ABS-CBN*s core ability to create $%ality content that to%ches, inspires and empo.ers its +ie.ers m%st remain constant& 8he Company .ill contin%e b%ildin# on its core stren#th in content creation& AN@8'E,
AN@=9E;E, 'N AN@ 0E<'CE 0E<'CE ; E0'D& As ABS-CBN*s a%dience demand #reater control o +er ho. and .hen they .ill cons%me content, the Company .ill ens%re its contin%ed rele+ance by distrib%tin# its content in the .idest array of platforms that technolo#y .ill allo.& 8he Company*s Company*s a%dience .ill be able to reach ABS-CBN anytime at any place in any medi%m&