Social Media Bo tcamp ‐ W rkshop Ag nda
SOCIAL MEDI BOOT C MP FOR LOCAL BUSINESSSES Over iew Nearly every local business can benefit from social medi in their marketing, but most courses and books only tell you why an don’t show you “how to .” The Social Media Boot Camp for Local Business will teach you t e why, the how‐to and the practical, tactical things you can do to make social media work for yo r business. ou’ll comple te the cours with compl te comman of th of th latest social media mark ting tools and know how to deploy them in your b siness. The goal of this of this social media boot camp is to take you beyond the “no w what” phase and have you putting social media to wo k in your or anization. Yo u’ll learn practical tools, techniques, ideas and ideas th t you can use today to create and deploy your social media strategy.
Who Should Atte d Small to medium sized business ow ers Anyone responsible for marketing or business development i their organization Corporate marketing managers and directors responsible for charting the ourse for the next gene ation of mar of marketing in their organizatio n Business‐to‐Business marketers see ing to devel op a commu ity with their clients and leverage social media to grow their ertical market share. Business‐to‐Consumer marketers seeking a com etitive edge by understa ding and mobilizing their customer base on t e Internet t rough social media vehicles.
What You’ll Gain rom the Course More qualified visitors to your website Increased online visibility in search ngines (both locally and ationally) Incorpora e online cha nels like Facebook, YouT ube and Twitter into your marketing programs Avoid social media mis akes and ca paign killer Devise a s und social edia marketing strategy
What’s Included i the Social edia Bootc mp Social me ia pre‐work o get you re dy for the c mputer lab class Computer lab bootcamp class wher you’ll learn social media ina hands‐o , practical and tactic l environment A 15 lesson e‐course following the computer lab bootcamp class to ensure your social media ma keting success A post‐cla s group tele onference t answer questions and s are ideas and successes with class ates.
Stud nts Will Lea e With A workbo k for creating a social media marketin g plan Handouts on how to use most social media tools Worksheets for creating content calendars, an influencer dat base and co pelling social me ia content idea starters (If Ordere (If Ordere ) Copies of t of the social me ia marketin e‐books, M rketech: Th Guide to Emerging Marketing Technology an Social Media and The So cial Media S ccess Principles
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The MarketingSavant™ Group | 1025 Emilie St | Green Bay, WI 5430 | 888.989.7771 | www.marketingsavant.com
Social Media Bo tcamp ‐ W rkshop Ag nda
PROGRAM O ERVIEW Program Pre‐Wor Setting up your social edia accou ts Preparing your goals a d expectati ns for sociall media Assessing your social edia compe ition
One‐ ay Computer Lab Social
edia Bootc mp
This i a hands‐on, how ‐to soci l media l media wor shop where you’ll learn you’ll learn how to ow to effecti vely use: vely use:
Social me ia listening nd market research tool s Twitter a d microblog ing Blogs and blogging sof ware Facebook pages for business Linkedin f or business development Video and photos sharing Social me ia for searc engine marketing Widgets and gadgets Other social media an marketing technology r sources!
You’ll Also Learn The process for makin social media work for y u in just in just mi utes a day The five r les of exciti of exciti g blogs How to produce a pod ast that em loyees will l isten to ever y week How to la nch an internal social network for e ployees or customers fo less than a few hund ed dollars How a si ple, $149 ca era can create riveting ideo for yo r customers How to la nch an internet "talk sh w" using a f ree Web‐based platform
15‐Part Social Me ia e‐Course What you learn in the compute lab will real will real ly begin ly begin to ta ke hold once you start ap start ap lying social medi to your bus your bus ness. These 5 lessons wil l keep l keep you o track to track to ens ure that you that you meet your meet your goals for social for social m m dia over the over the 5 days follo days follo ing the co puter lab puter lab workshop! 1. Completing and following your soci l media plan 2. How to tu n customer eedback int social medi content 3. Creating a Facebook Page worth visiting and content worth s aring 4. 20 ways t increase yo r Facebook an base 5. Integratin social medi with your current marketing efforts 6. Determining your return on social edia investment 7. How to energize your blog and posi ion yourself as a trusted local resourc 8. How to engage becom a Twitter rock star and c onnect with ustomers and the media 9. Mastering social media advertising 10. Creating a social media experience f or your cust mers 11. Developing leads and new business through Link edIn 12. MORE, M RE AND MORE!
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The MarketingSavant™ Group | 1025 Emilie St | Green Bay, WI 5430 | 888.989.7771 | www.marketingsavant.com
Social Media Bo tcamp ‐ W rkshop Ag nda This ocial Media Boot Camp f r Local Business Course and one‐day workshop is designed to give ou everythi g you need o be successful with soci al media: Show you how to fit so ial media in o your busy schedule without making it a chore! Teach you how to determine which social media channels will best fit your audience and objectives. Show you how local businesses like ours are suc cessfully usi g Facebook, Twitter, Blogs, Vid o and other social media tools and wh at you can l arn from them. Help you ut together social medi strategy an d tactical plan to put soci l media to work immediately. Show you what happens when you on’t embrac e social media and how i noring it can harm your business Discover how IBM uses entertainin —yes, even unny!—pod asts to moti ate and educate e ployees. What abo t social media nightmares and manag ing your onli e reputation? How can these new tools be used against yo r company, nd what ca you do about it now ?
Where and When Rasmussen Colleg ‐ Green Bay 904 S Taylor St Gree Bay, WI 54 03 Frida , December 3rd 8:30am ‐ 4:30pm Lunc is from 12 ‐ 1, on your o n Cour e Fees $39 $36
Bootcamp Registra ion + 2 E‐bo ks: "Market ech Guide t Marketing echnology" and "S cial Media uccess Principles" Bootcamp Registra ion Only
Your Instructors We'r Dana VanD n Heuvel an Todd Lohe ry, the foun ers of the of the MarketingSavant Group an Elevation, LLC. Wi h a background in Internet marketing, sales and public relations, we've been running social me ia marketin campaigns since before i t was called social media". We've work d with the nation's small st startup a d its biggest brands like I ntel, Agco, KI, Siemens and the American Marketing Association. We c nduct over social media and I doze publication Bay Business Jour Marketing Manag
0 social media workshop a year com anies and associations interested in ternet marketing. We've been cited a s experts in social media y over a including In ernet Retail r, The Busin ess News, The Green Bay Press‐Gazett , al, Marketing News, Mil aukee Busin ess Journal, M News, Sales & ment and MarketingSherpa.
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The MarketingSavant™ Group | 1025 Emilie St | Green Bay, WI 5430 | 888.989.7771 | www.marketingsavant.com
Social Media Bo tcamp ‐ W rkshop Ag nda Dana VanDen He vel Dana VanDen Heuvel is a widel recognized expert on Th ought Leadership Marketing and Social Medi . Dana is th founder and president o The MarketiingSavant Group and previously held several leadership roles in Internet marketing. Dana has been a f atured speaker at dozen of American of American Marketing ssociation e ents and is a regul r contributor to a variety of industry of industry publications, haring his e pertise on blogging, social medi , Internet marketing and emerging m rketing tren s. Dana is the author of AMA’s of AMA’s M rketech ’08 and ‘09/10 Guide to Mar eting Technology. Reco nized as one of the of the “50 P ople You Should Know” y the Green Bay Chamber of Com erce, Dana erves on several advisory boards for nonprofits an community organizations in an around Wisconsin. Dana is also an adjunct profess r at St. Norbert College and teaches a course on social media and t ought leadership marketing
Todd Lohenry Todd Lohenry is a business dev lopment an technology professional with over 25 years’ experience in mar eting, sales nd technology. He is a fo rmer Apple regional business development manager where he led all business‐to‐busi ess development efforts in the state of Wisc nsin. He has a passion for helping clie ts leverage technology t communicate clearly using a “practical, tactical” app oach to soci l media. To d holds both a bachelor and Master o Arts egrees’ in G rman Langu ge and Liter ture from Ill inois State University. He is currently the f under and o ner of e1ev of e1evation, LLC, a internation l consulting firm that hel s businesse and other institutions with marketing and s les technolo gy solutions.
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The MarketingSavant™ Group | 1025 Emilie St | Green Bay, WI 5430 | 888.989.7771 | www.marketingsavant.com
