Argela’s Argela’ s Suite of Femtocell & Small Cell Solutions
Wherever your customers are…we have you covered. Indoor & Outdoor: Residential, Enterprise, Metro, Rural
I. Argela - a Leader in Femtocell Innovation
I. Argela - a Leader in Femtocell Innovation
Femtocell and Small Cell Technology Highlights
Gartner names Argela “Cool Vendor” for its Femtocell Technology
luh Femtocell based on the 3GPP standard Femtocell with Advanced SON Femto Advertising Application, ADz-on Femto Application Server, APPs-on, with services including presence, presenc e, advertising, home automation and smartmetering Femto Application Server is compliant with Small Cell Forum’s Services APIs
II. The Market Need for Femtocell and Small Cell Technology Technology
Mobile Data Growth
1 Billion Mobile Data Users by 2013
“As Smartphone Penetration Climbs, Current Networks Can Barely Handle Incremental Data Traffic in Peak Times.” Morgan Stanley Mobile Internet Report
129% CAGR
Data Demand Causing Spectrum Scarcity
Source: FCC • •
As smartphones and tablet sales have soared over the past several years, consumers’ demand for data has grown exponentially. The current spectrum surplus of 225 MHz will become a deficit of 275 MHz by 2014
What is the Solution for this Capacity Crisis?
The Crisis:
Network Capacity
Mobile users have an insatiable demand for data transfer so that data usage is increasing exponentially
Data usage is increasing faster than voice and is straining networks
Operators are competing for new subscribers and to retain their current subscribers and need to offer new services to gain and maintain competitive advantage
Operators are losing opportunity to get new users and new revenue
The Solution:
Argela’s Femtocell and Small Cell Solutions
Offloads Data from the Operators’ Core Network
Increases Capacity Economically
Increases Quality of Coverage Indoors
Decreases Churn through improved Quality of Service
Increases ARPU by offering unique Value-Added Services
Increases Supply which creates its own demand by causing a change in user-behavior
Operators’ Challenges vs. Customers’ Wants
Operators’ Challenges
•
Voice and Messaging is turning into a commodity
•
Data Traffic Usage is accelerating
•
Lack of Network Capacity may hurt operators’
•
profitability
Customers’ Wants •
More data at a Faster Speed
•
Good Quality Voice Reception all the time and wherever they are
•
More Mobile Services that make their lives easier and more fun
Argela’s SmartFemto Femtocell Offloads Data from Your Mobile Network
Femto Gateway
Mobile Operator Network
PSTN
Internet
III. Argela’s Suite of Femtocell & Small Cell Solutions
Argela’s Suite of Femtocell and Small Cell Solutions
Femtocell & Small Cell Products SmartFemto for Residential SmartFemto for Enterprise Small Cell for Outdoor and Rural Environments LTE SmartFemto and LTE Small Cell Femtocell Application Solution APPs-on Femtocell Application Gateway Notification Generator ADz-on Femtocell Advertising Application PromoZone Retail Application Track U Application
Femto and Small Cell Management Support Solutions Femtocell Quality Monitor Femtocell Quota Manager
Argela’s SmartFemto for Residences
The Home Zone is now in Your Hands
Argela’s SmartFemto Argela’s Femtocell is an UMTS, Iuh standard-compliant CPE and provides the ability to offer new applications and services in the femtozone. Key Benefits Increases Revenue through new service offerings Increases Customer Satisfaction
Decreases Churn by Increasing Quality of Network Extends 3G Network Coverage Indoors Increases Network Capacity Improves Capital Efficiency Interoperable with Iuh-compliant HnBGWs Enhances indoor coverage Reduces costs Ability to provide new services to mobile subscribers Economically offer voice, video and data One simple, plug-and-play unit Ability to integrate with Argela’s Telecom Solutions
More Key Features of Argela’s SmartFemto
3G/LTE WCDMA voice & HSPA services
Simultaneous voice & data services
Advance SON Algorithms & Interference Management
Up to 16 simultaneous users
Plug-and-play installation
SMS Support
IPSec Support
Emergency Call Support
Handover to 2G/3G/LTE
3G handset compatibility
Hitless software upgradeable in the field
HSDPA (14 Mbps downlink shared), HSUPA (5.7 Mbps uplink shared)
Data Offloading to Ethernet Backhaul
Location-based Services
Compliance to 3G/LTE UMTS, Iuh, TR069, TR196 standards
Argela’s Femto Advertising Application
Supports access control list: open/closed/hybrid model
FAP + IPTV Solution Available
Argela’s Apps-on Application Server
Small form-factor
Argela’s Femto Quality Monitor
Automatic configuration and provisioning
Argela’s Femto Quota Manager
Interoperable with all of Argela’s Telecom Solutions
Available only from Argela
Building the Value - Residential
Customer Lifetime Value
Source: Signals Research Group, LLC
SmartFemto for Enterprises
3G & LTE Go to Work With the proliferation of smartphones, it makes economic sense to bring the Femtocell technology into the workplace. Therefore, Argela also provides Femtocells designed specifically for the office environment. Argela’s Enterprise Femto includes all the features of the SmartFemto and others, such as: •
Femto + WiFi
•
16 Simultaneous Users
•
Femto-to-Femto Handover
Building the Value - Enterprise
Customer Lifetime Value
Source: Signals Research Group, LLC
SmartFemto LTE & LTE for Small Cells
SmartFemto LTE • •
• • • • •
A cost-effective channel for offering this 4th generation technology to subscribers. Femtocells are scalable enabling any size of deployment or a phased deployment which allows for an investment in the technology that is equal to the demand, or your budget. LTE excels when providing extra coverage and capacity in targeted metropolitan hotspots and, in particular, indoors Provides increased data rates Reduced cost per bit Greater flexibility of spectrum usage Seamless mobility and more
For many reasons, LTE and Argela’s Femtocells are a perfect match.
“Global long term
evolution (LTE) mobile broadband networks will generate $100 billion USD in revenue by 2014” Juniper Research
Small Cell for Outdoor, Metro and Rural Environments
Argela has Taken the Small Cell Outside with Rural and Metro Solutions • • •
Allows operators and service providers to bring mobile broadband service to remote areas where it was previously not economically viable Provides mobile communications to villages and rural areas Increases capacity in metropolitan cities
Key Features • • • • • • •
Easy to deploy Self-configurable Solar + Satellite solution Offload Traffic via Broadband Advanced SON: Self Organizing Network 3G Footprint: Up to 2 kilometers Ruggedized, weather-proof container
Argela’s Outdoor Small Cell Range: 2km+
.
Argela’s Outdoor Small Cell
Key Features:
• Range over 2 Km • Typical linear output power of 4 Watts • Planned support for 32 simultaneous users • No restriction on number of idle users
• Up to 14 Mbps HSDPA, 5.7 Mbps HSUPA • Support for upto120 km/hr user mobility • Support for “Green” solar power • Uses satellite backhaul. Reduces backhaul requirements by 50% • Data retrieved through the core network • Operator remains in control of subscriber data for billing, access management, threshold management
Femtocell Application Solution
Offer New Applications & Services Generate New Revenue Reduce Churn
The Femtocell Application Solution is one part of Argela’s Suite of Femtocell and Small Cell Solutions
Femtocell & Small Cell Products SmartFemto for Residential SmartFemto for Enterprise Small Cell for Outdoor and Rural Environments LTE SmartFemto and LTE Small Cell Femtocell Application Solution APPs-on Femtocell Application Server Femto Notification Generator ADz-on Femtocell Advertising Application PromoZone Application Track U Application
Femto and Small Cell Management Support Solutions Femtocell Quality Monitor Femtocell Quota Manager
Take your Femtocell to the Next Level with Applications Go beyond the Femtocell with operator-branded services. By offering your subscribers unique applications, you can generate new revenue from applications and services.
Consumers’ Benefits
Enjoy a wide variety of services that make life simpler and more fun.
Operators’ Benefits
Generate new service revenue from applications and services
Gain competitive advantage by offering unique, new services
Install a base for a new generation of content distribution and home automation services.
Decrease the payback period incurred by investing in a Femtocell Solution
Have the ability to offer Femtocells Access Points for free by generating revenue through the services and advertising
Argela’s Femtocell Application Solution An Equation for New Revenue
SmartFemto + APPs-on + Applications = New Revenue
3G/LTE SmartFemto
NEW REVENUE
Femto Application Server
Track-U Application
Femto Advertizing Application
Argela’s Femto Application Solution • • •
A new channel for value-added applications and services The core femtocell technology, Femto Application Server and new applications A complete Femtocell Application Solution
Argela’s Femto Application Gateway: APPs-on
Create a new channel for value-added services By supplying a Femtocell with Applications, operators can, •
generate new service revenue,
•
differentiate themselves from competitors, and
•
have a device in the homes of their customers that becomes a new channel for content distribution and home automation services.
And, customers gain access to a wide variety of applications and services that make life simpler and more fun!
APPs-on – More Applications, More Customers, More Revenue
ARGELA APPs-on Femto Application Server
Femto Notification Generator
Argela’s Femto Notification Generator, as a part of the Argela’s Femtocell Solution, helps operators to create a new channel for value-added services.
Immediately detects femto notifications, including camp-offs (exits from femto network) by sniffing the operator ’s network
Empowers Argela’s Femto Application Gateway APPs-on
Detects femto events by sniffing the operator network with following standard interfaces: • • • •
Iu-h Iu-CS A (BSSAP) MAP
Femto Notification Generator Diagram
RNC
BSC-2G Application 1
Iu-CS Application 2
A
Security GW
Iuh
Femto GW
. . .
Iu-CS
MSC
Application N
MAP Iuh
Application Cloud SUBSCRIPTION NOTIFICATIONS QUERIES
Argela FAP
ARGELA Femto Notification Generator
HLR NOTIFICATIONS FemtoAwareness /Call
ARGELA Femto Application Server
Femtocell Applications ADz-on Femto Advertising Application PromoZone Application Track U Application
New Service Revenue
Turn Argela’s Femtocell and Home Gateway Solutions into New Advertising Revenue with Adz-on! By adding Argela’s ADz-on to Argela’s Femtocell or Home Gateway Solution, mobile operators can generate new advertising revenue by offering targeted advertising to marketers, brands, and ad agencies .
SmartFemto Femtocell + ADz-on Demo
1. Subscriber arrives home and turns on TV.
4. ADZ-on selects the appropriate ad 5. Ad served
3. Ad requested
SmartFemto
2. Presence Info
Argela Apps-on Server Selects one of the registered UEs via semantic logic and retrieves the ad.
Operators Network
OSS/BSS
HMS
MSC
SGSN/GG SN
HNB GW SECURITY GW
6. Ad sent
IPTV 7. Ad is viewed by subscriber
After the subscriber arrives home and turns on the TV, Argela’s FAP/HG shares the subscriber’s presence information with Argela’s Femtozone Application Server. Then, the Femtozone Application Server requests an ad from Argela’s ADZ -on. In turn, ADZon selects the appropriate ad based on the subscribers’ information and ADZ-on delivers the ad to the Application Server which sends the ad to the subscriber’s IPTV. The subscriber views the ad targeted specifically for him/her and the mobile operator receives the advertising revenue for delivering a highly targeted ad.
PromoZone App Turn your Femtozone into a Marketing Zone Operators Generate new advertising revenue
Businesses Increase sales via targeted, location-based msgs
Consumers Opt-in to receive discounts, coupons and other promotional offers.
Message from BODY CARE SHOP ----------------------------------------“Emma, Enjoy a 30% discount at the Body Care Shop today.”
PromoZone Marketing Opportunities
Marketing messages are more effective because they are: •
Real-time
•
Location-based
•
Highly-targeted Mobile Marketing w/ PromoZone
strictly confidential
•
SMS messages
•
Advertising
•
Coupons
•
Promotions
•
Special Rewards
•
Holiday promotions
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Track-U App: Always Know Who’s in the Zone
Message from Track-U App ----------------------------------------“ John, your grandson, Nick, has arrived home.”
Operators Generate new revenue or offer a free app to reduce churn Subscribers Know when friends and family members enters a femtozone
Demo Diagram: APPs-on + PromoZone & Track-U Apps Mom Mom, Tina is @ The Shop
4. Info to Mother: Teen @ Shop
ARGELA Track-U App 3. Teen - Shopper @ Shop
ARGELA SmartFemto
Shopper Tina, You get a Promo from The Shop
2. Teen - Shopper entered to Shop
1. Teen enters the Shop’s Femto Zone.
5. Ad sent to
Teen Shop
ARGELA Femto Application Server 3. Teen - Shopper @ Shop
ARGELA PromoZone
ARGELA
Compliant to Small Cell Forum’s API Specifications
• Argela APPs-on • Argela Femto Notification Generator • Argela Applications: Track-U & PromoZone
VI. Femto and Small Cell Management Support Solutions Femto Quota Manager Femto Quality Manager
Femto Quality Monitor
Track Femtocell Performance and Increase Quality of Service As a provider of femtocell and small cells, it is critical to measure the performance of your customers’ access points. •
High-performance, reliable, and user-friendly monitoring system which tracks the quality of femtocell access points by collecting KPIs on a real -time basis. .
•
A scalable solution
•
Real-time network detection capabilities
•
Network data available 24/7
•
Monitor your KPIs at any point on the network
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Ensure customer calls are completed
•
Identify network problems early
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Generate custom reports for traffic and trend analyses
•
Track events, take corrective action, and increase customer satisfaction
Femto Quota Manager
A New and Easy Way to Control Femtocell Traffic •
Enables a provider to easily manage the femtocell and WiFi traffic in order to optimize the traffic on the network
•
Provides the ability to set traffic quotas for different femtocell users
•
This solution has a number of modules including: • Provisioning • Quota Management • Rating • Performance Monitoring
Why ARGELA’s Femtocell Solution?
Solution is from an Award-Winning, Telecom Solutions Provider
New Revenue from Operator-Branded Services and Applications
New Advertising Revenue with Femto Advertising Application
Gartner “2011 Cool Vendor”
Interoperability with Gateway Vendors
Standards-Compliant
Churn Reduction
Cost Savings
Competitive Advantage
Member of the Small Cell Forum
Member of Mobile Marketing Association