Los Futbolers Brand Book Licensing Information for you to take the best decision in Licensing this Top Brand.Full description
skittles ads
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Catalog
Brand book for the the Ordinary skincare brand.
A guide to gang slang, produced by the Toronto Police Service
Descrição: Useful slang for independent studies of Korean.
American English Slang.
A guide to gang slang, produced by the Toronto Police ServiceFull description
Le Specs Brand Book- Eye Respect Ltd.
Full description
Descrição: Korean idioms and slang used in daily life. The texts are in both Korean and English. It's not for beginner learner. Suitable for intermediate up learners and those who want to add some colors to ...
Japanese slang
Japanese slangDescripción completa
Japanese slang
this is about slang especially slang of Urdu and Punjabi languages.
BRAND IDENTITY I am who I am, this is me. Don’t try to change me.
Street fashion is a term used to describe fashion that is considered to have emerged not from studios, but from the grassroots. It’s impact comes from people’s personal style.
slang brand brand identity
Brand Identity
BRAND VISION
Slang market allows you to feel comfortable in your own skin, from the way you walk talk talk and through the cloth you wear while doing it. But it’s more then that. It expands your style options, allowing you to creat a new language. A street language. language.
Brand Identity
BRAND ATTRIBUTES
Confidence Personal Expression Openness Authenticity
TARGET AUDIENCE
Urban crowd, Israely and otherwise, between the ages 18-28.
BRAND SECTIONS
Hip hop Indie Punk Skate
BRANDEXPERIENCE
The slang brand experience defines our customers’ interaction with our market, its products, people, and communications. When customers interact with slang we want their experience to be: effortless, relevant and visionary.
BRAND SLOGAN
The single idea we want to own in our customers’ minds:
This is me
BRAND PHYSICAL LAYOUT
City square (Dizengoff) and the streets crossing it as representatives of the different sections. Each street will have different stores, known and less known brands.
POP IT LIKE IT’S
HOTTT
We decided not only to represent our point of view in the name we chose for our brand (i.e slang), but also show it in the design itself. By breaking the helvetica font (the street sign font) we were creating our own language.
slang brand brandidentity
Brand Elements
Brand Elements
LOGO VISION
Logo
slang brand brand identity
Logo
BLACK
MINMUM SIZE
TAG LINE APPEARANCE
street fashion market As a straight line (part of the logo) street fashion market
street fashion market
street fashion market As three separate words
street fashion market
With tag line = 6.5 * 3 cm (based on T-shirt size) Without tag line = 1.7 * 0.8 cm (based on price tags)
STREET fashion market
As a headline and sub-headline
MAXIMUM SIZE
CLEAR SPACE
size = 4.5* 2.2 cm clear space = 0.6 cm around the logo tag line under the logo will go in the clear space.
street fashion market
layout size 40 * 40 cm logo size (with tag line) 11.6 * 5.6 cm
slang brand brand identity
Color
SKATE
Brand Elements
primary color PRIMARY COLORS
COLOR REFERENCE
The slang colors are made up of white and black as a main palette that anchors and balance color expressions when used with our secondary palette. the latter is derived from the street color and style.
C0 Y 0 M0 K 100
HIP HOP
C0 Y 0 M0 K0
primary color
SECONDERY COLORS
C 76 Y 100 M 25 K 17
C7 Y 33 M 100 K0
C 29 Y 29 M 60 K1
C 90 Y 54 M 66 K 55
C 62 Y 0 M 18 K0
C0 Y 96 M 26 K0
C 82 Y 62 M 67 K 77
C 88 Y 34 M 57 K 13
C0 Y 57 M 100 K0
C 87 Y 58 M0 K0
C 11 Y 100 M 100 K2
C 33 Y 0 M 65 K0
C 33 Y 27 M 32 K0
C 100 Y 98 M 38 K 36
C 91 Y 54 M 66 K 55
C 78 Y 25 M 93 K 11
PUNK
primary color
INDIE
Slogan Brand Elements
slang brand brandidentity
Typography Brand Elements
ENGLISH FONT
LEADING / TRACKING
Klavika Light
size: 9 | leading (headline-text): 14.23 leading (continuous text): 9.73 | tracking: 0
I hate. I love.I eat. I shit.I fuck. I have luck.I eat the streets.I skate. I’m always looking foe new ways to define myself, starting with a new fresh look. It’s not a disguise and I am still the same person behind. I’m the clothes and the clothes are me. This is me.
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| 8.7 8.722 : |9:
Skate
1234567890
. . .
.
.
This is me
. .
.
1234567890
. .
. .
slang brand Graphic language
Imagery Graphic language
GRAPHIC LANGUAGE It’s not what you look at that matters, it’s what you see.
WHAT WILL YOU SEE?
Images - the images choosen for the slang brand interacts with street pose, fish eye compositions, high contrast and a big amount of saturation in order to make the print pop out and bring the feeling of life to it. We want to show the people of the street, their habbits, their day to day life. make you crave for that awesomeness.
Illustration - we use the street art in all it’s forms (graffiti, drawings, posters, pictogram icons ect.) so we are faithful to the street and to it’s artists. Vectors - this part of our brand serves as the minimalistic but witty way of the street. whether it’s a small icon with a slogan or just the outline of our logo, you’ll relate, smile and know you speak the language of the street.
People Accessorize Shoes Skateboards Graffiti
Street life
Photo manipulation: Pin light Luminosity Hard light Color halftone
