Significance of the Study
The result of this study will be beneficial to the retail industry for them to know if they meet the satisfactory of their customers. They will also have an idea of what people like and what brand to sell to the end user or consumer. consumer. Consumers will become curious due to information they will get from this research. When they know about milk tea products, they have the power to decide if they will buy milk tea or not. Popularity of a brand and taste are important. Future Researchers of this study can use this market research as guide and reference material in doing their own problem or study. Business Students will learn a competitive advantage and it will also serve a future reference to inspire them to build their own business someday . This study will also enhance the knowledge and entrepreneurial skills of business practitioners. Lastly, the result of this study will be beneficial to the management so they can improve the way they run the business.
Review of Related Lit
F oreign oreign Lit:” Is Lit:” Is this the inventor of bubble tea?” tea? ” By: Derrick By: Derrick Chang There’s much speculation on the Internet and elsewhere about the origin of bubble tea. But one tea shop and one woman are generally accepted as being the true, bona fide creators of this most popular drink. As a lifelong fan of bubble tea, I was thrilled to meet this woman when I visited her place of work, and the source of all bubbles teas it would seem, at Chun Shui Tang teahouse in Taichung, Taiwan. The founder, Liu Han-Chieh, first came up with the idea of serving Chinese tea cold in the early 1980s after visiting Japan where he saw coffee served cold. This propelled his fledgling chain into Taiwanese teahouse folklore. Then, in 1988, his product development manager, Ms. Lin Hsiu Hui, was sitting in a staff meeting and had brought with her a typical Taiwanese dessert called fen yuan, a sweetened tapioca pudding. Just for fun she poured the tapioca balls into her Assam iced tea and drank it. . “Everyone at the meeting loved the drink and it quickly outsold all of our other iced teas within a couple of months -- even after 20 years on the menu, bubble tea makes up 80-90 percent of our sales and Taiwanese are proud of this home-grown home- grown drink,” says Lin.
Today, bubble tea shops occupy nearly every corner of Taiwan’s streets. They spread to neighboring countries like Japan, South Korea and China and then to the rest of the world. Had Lin trademarked the product, they could have wound up multi-millionaires. But Lin decided on a different tack. “Our main goals at Chun Shui Tang are to promote Taiwanese tea and tea culture and to develop innovative products,” she says. “If we focus on the quality of our products and the teahouse experience, we are confident our guests will appreciate that and keep coming.” I was invited to join a traditional tea ceremony, performed by a remarkably fluid waitress. “Many overseas Taiwanese make our teahouse their first stop when they step off the plane and their last stop before heading to the airport,” says Lin. “They often ask us to expand ov erseas but we have resisted.” If there is such a demand from Taiwanese and overseas Chinese for Chun Shui Tang’s teas, why not go “Starbucks” and expand to satisfy the clientele? “We have over 30 teahouses in Taiwan now but we go to great lengths to find q uality staff. It takes up to six months for a bar worker to learn to make the 80 or so tea drinks on our menu and we want to f ind committed staff who really love tea and tea culture,” says Lin. Chun Shui Tang staff employs great precision and only use top-quality ingredients. The teahouse uses only the highest quality Taiwanese-produced milk and tapioca balls are discarded if cooked for more than three hours. Their bubble teas are made to order and are usually shaken, not blended as in other shops. A refractometer, which measures sweetness in drinks and food, is used to assess the sweetness of each drink to match the customer’s specifications. Think of it like telling a waiter how you would like your steak cooked. Wildly popular though their bubble teas and snacks are, Lin and her team are not resting on their laurels. The team has a mandate to produce no less than five new drinks a year and various snacks. “We approach our teas like wine experts; all of our drinks can be paired with snacks and meals we serv e. Even babies like our milk teas.”
If babies are digging their teas, it’s a pretty safe assumption that the future success of Chun Shui Tang is guaranteed at least for another generation or two. http://travel.cnn.com/explorations/drink/inventor-bubble-tea-885732 Local Lit: “The mad tea party” By Bianca Consunji, Ronna Capili A CONTINENT full of tea drinkers, the coffee-guzzling Philippines is just starting to catch up with the rest of its Asian neighbors. But it’s catching up with a vengeance. In t he past year, tea shops have sprouted up all over the metro, effectively cementing its place as the biggest food/beverage trend of 2011. More affordable than cold designer coffee, a glass of milk tea every mall visit won’t create too much of a dent on your summer funds. Super went on a tea-drinking spree to find out which ones are the best. Happy Lemon: Unusually delicious
Why we love it: Four words: Rock salt and cheese. Who would’ve ever thought of ladling a creamy dollop of cheese on tea, and sprinkling it with salt? Luckily, it works — and we’re hooked. Since Happy Lemon first opened a few months ago, the Greenhills Promenade branch has been packed with teens and yuppies looking to get their fix in their small but cheerful store. Others also hang out to try to get a glimpse of Chris Tiu, one of the owners . The basics: They have a solid range of milk tea (try it with sago and puff cream, or the roasted version with adzuki beans and pudding), as well as plenty of lemon and Yakult-based drinks. The new radicals: Try the limited edition Blueberry Mousse Spin with Popping Boba (the balls feel like Fruit Gushers in your mouth), or the Italian Blood Orange Black Coffee for a refreshing take on your regular cup of Joe. And don’t forget the Rock Salt and Cheese line— our personal favorite is Cocoa. Drop by if: You’re feeling adventurous with your teas and on your way to catch the latest summer flick. Price range: P60 for a regular-sized tea to P100 for large milk teas and other specialty drinks. Where to find it: 2/F, Promenade, Greenhills Shopping Center Ortigas Ave., Greenhills, San Juan. They’re opening in Eastwood and Rockwell soon. Chatime: The next big thing
Why we love it: Probably the most authentic place for milk tea on our list, Chatime has already gained quite a following since it opened less than two months ago, despite being located at the out-of-the-way Pioneer Center. The Taiwan-based franchise is so popular, a second branch just opened at Landmark Makati, while a third branch in Katipunan is reportedly in the works. The original branch is also a great place to hang out with friends, with its spiffy white, purple and pink interiors. They have a great selection of milk teas, smoothies, mousses, and other fruit-based drinks. The basics: The classic Chatime Roasted Milk Tea is a must-try for newcomers, with its smooth, intense flavor and generous serving of gooey pearls. But if you’re looking to try something new without being too experimental, be sure to try the Red Bean Milk Tea. The Grass Jelly Milk Tea is also highly recommended.
The new radicals: There’s a lot to try out, from the Ichiban Roasted Tea Mousse (best with pudding), Sweetheart Fruit Smoothie, and Brown Rice Green Milk Tea. Price range: At P55 for a full-sized smoothie to P100 for the largest special milk teas, it’s cheaper than most. Where to find it: 8006 Pioneer St. cor. United St., Pasig City, and Landmark Makati
Serenitea: Classic concoctions
Why we love it: Serenitea made milk tea mainstream in Manila, and we’re grateful for that. Despite the sudden mushrooming of tea shops in the city, many still visit the original for the sheer variety of milk teas —Assam, Hokkaido, Okinawa, Wintermelon, Black Dragon … the list is endless, so regular patrons can still play around with flavors to taste their subtle differences. It’s milk tea for connoisseurs. Plus, they serve food. The basics: Start with the Assam, which is the brand’s original flavor, before moving on to the ones named after Japanese capitals. The pearls are exceptional: Cooked to the right chewiness, they don’t crush or clump together easily. Aside from pearls, you can put in egg pudding, red beans, aloe vera or panna cotta. The new radicals: Strawberry Toffee and Wintermelon Milk Tea, plus a lot of Yakult-based drinks Price range: P90 (small) to P105 (large) for milk teas. Where to find it: G&L Bldg, J. Abad Santos cor. V. Cruz, Little Baguio, San Juan; 268 Aguirre Ave. BF Homeds Parañaque City; North Greenhills tennis court, San Juan; 74B N. Roxas St. Banawe, Quezon City; Eastwood Cyber and Fashion Mall, Libis, Quezon City Moonleaf Tea Shop: In the neighborhood
Why we love it: The homey neighborhood atmosphere where everyone seems to know your name, the collage of UP student photos and paraphernalia plastered on the walls, and of course, the milk tea. Students linger over large glasses of tea as baristas busily mix behind the small counters; it’s a heartening example of a successful grassroots business. The basics: The Caramel Milk Tea is the bestseller, but the Hakka, Vanilla, and Wintermelon all earn raves from bloggers. The house milk tea is sweet, simple, and refreshing. The new radicals: The small menu means everything is basic, but we’re not complaining because it’s all good. Price range: The reasonably priced teas come in one size (large). Basic teas go for P45-P55, and milk teas range from P60 to P70. Best value for money. Where to find it: 3 Maginhawa St. UP Teacher’s Village East, Diliman, Quezon City Kozui Green Tea
Why we love it: They use real Matcha green tea for their concoctions. You won’t find a wide range of milk teas here, but they have a good selection of fruit-based tea drinks. You could also try their Korichios (like tea Frappuccinos, so to speak). The basics: The Tapioca Pearl Milk Tea comes in three varieties: Matcha Green Tea, Roasted Green, and Black Ceylon. The new radicals: The Kozui Bloom line, milk tea infused with floral flavors such as Paris Rose black tea and Tokyo Sakura green tea. Price range: P100 for tall, P115 for grande.
Where to find it: 258-B Tomas Morato Ave. Quezon City FruiTea Mix
Why we love it: This newcomer caught our eye because of its wide selection of flavors. Like Serenitea, it’s for tea connoisseurs who can taste th e difference between roasted tea leaves, Oolong, and Jasmine. Some snacks are served. The basics: Try the Premium Milk Tea; it’s richer and bolder than the regular ones, but the Royal and Roasted Milk Teas are pretty good, too. The new radicals: Wintermelon and honeydew-flavored milk tea, as well as fruit-based teas (hence the name) such as Passionfruit, Strawberry Black Tea, and Kiwi Green, as well as Apple Berry and Honeydew Smash Ice Price range: P95 for a medium-sized cup, and P105 for large Where to find it: 57 Connecticut St., Northeast Greenhills, San Juan (beside Konbini) Bubble Tea
Why we love it: Cute and comfortable, Bubble Tea is noticeably Japanese (other brands are mostly Taiwanese or Chinese). The restaurant offers more food than tea, which makes it a great hangout with friends in case you want to linger over snacks. They also have more options for your drinks, such as Splenda, additional vanilla ice cream, and combination bubbles — small and large pearls in your drink somehow make it more interesting. Best-sellers also include Takoyaki ball, Okonomiyaki pizza, Yakiniku beef rice, and Teriyaki chicken doria. Sushi and maki lovers can get their fix with their wide array of choices, too. The basics: Basic royal milk tea, taro, green tea, strawberry, almond, coconut, coffee, chocolate — everything is a comforting favorite. The new radicals: Nothing new, as all the milk tea flavors stick to the safe side. But try their milkshakes and flavored green teas. Price range: It’s the most expensive of the lot, with prices starting at P115 for a small cup, and P125 for the large. Where to find it: Tomas Morato Ave. cor. Dr. Lazcano St., Quezon City; SM Megamall, SM North Edsa Tea Delite
What we love: For half the price, Tea Delite offers bigger sizes than most milk tea cafes. It’s nononsense, so you are sure to get what you came for — milk tea. Most spots are simple stalls just big enough to prepare your drink. The tapioca pearls are a little smaller than the usual sizes and adds a vanilla-like syrup to the drink. It’s much sweeter than the rest and has a bit less of the tea flavor. For its price, (P45 for an XL) we’re definitely going to be coming back for more. http://lifestyle.inquirer.net/1300/the-mad-tea-party
F oreign Study: “6 Amazing Benefits of Tea”
By: Kristin Kirkpatrick, M.S., R.D., L.D
Tea can help you in maintaining a healthy weight. A 2011 study in the Journal Obesity found that mice fed a high fat diet and given compounds found in green tea gained weight at a slower rate than mice that were not fed the same compounds. The findings from this study suggest that green tea extracts may actually interfere with fat formation in the body. As a side note: green tea extracts should not be confused with bottled green tea drinks that may be full of added sugar. To get green tea extracts, opt for the real deal -- boiling water with a good old-fashioned teabag or loose tea! Green tea may help you see better. The eye, like any part of the body, can suffer oxidative stress -making it more prone to disease. What if you could just add some green tea to your daily diet regimen to combat this? A 2010 study found that components in green tea positively affected the tissues of the eyes, especially tissue related to the retina. Drink on green tea lovers and protect your precious eyeballs! White tea can help you look younger! White tea has a very high polyphenol count (that means it's really good for you), which deliver fabulously gorgeous benefits! A recent studydemonstrated that tea drinkers may have already found their fountain of youth -- in their mug! In the study, extracts in white tea inhibited wrinkle production by strengthening elastin and collagen -- two important factors in your chances of developing what both men and women fear the most -- fine lines and wrinkles. White tea can keep your joints younger too according to this 2011 study. Black tea can help to reduce stress levels. Stressed out? A cup of black tea may be just what you need. One study f ound that black tea actually helped in reducing levels of the stress hormones in study participants. The fun does not stop there -- black tea showed yet another benefit related to stress: blood pressure. As stress goes up, blood pressure does too, putting us at risk for developing a heart attack or stroke. A study published in the Journal of the American Medical Association found that six months of black tea consumption lowered systolic blood pressure. It may help you fight diabetes. A 2010 study reviewing a variety of caffeinated teas found that the caffeine in tea may help in reducing the overall risk of diabetes. Tea can make your ticker stronger! One study found that green tea helped to improve endothelial function rather quickly after consumption but resist the urge to add milk to your tea if you are drinking for better cardiovascular health! That's because the caseins in milk may actually decrease the cardioprotective benefits you get from tea according to one study. The tea-takeaway. You can use tea bags or go loose, drink it hot or drink it cold. Either way, tea is fabulous -- and so are all of its benefits. For all the tea veterans, keep drinking your way to good health! For those that have not yet embraced a tea-drinking habit, it's never too late to start brewing a batch! Explore the various types, flavors, and brands to find your tea-mate.
http://www.huffingtonpost.com/kristin-kirkpatrick-ms-rd-ld/tea-health-benefits_b_3504917.html
Local Study:
