Signage Proposal - The Architecture & Design Center

Signage System Proposal The Architecture and Design Center at Philadelphia University Nikki Mancuso | Professor Lindsey Heiselmoyer | G305 Exhibit Design & Signage

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Contents Project Overview

4-5

Visual Strategy & Pictograms

6-7

Signage

8-9

Directory (Floor 1)

10-11

Directory (Floor 2)

12-13

Stairs

14-15







Project Overview Building: Building: The Architecture & Design Center Function: Function: Studio classrooms and administration for the College of Architecture and the B uilt Environment, namely the undergraduate Architecture and Interior Design programs. Designed to replace the smaller Hesslein Library, the main structure contained reading space for over 500 students, shelving for 12,000volumes, a fabric collection area, lounges for students and staff, six seminar rooms, six audio-visual carrels and eight study carrels. A connected stack building would hold an additional 50,000 volumes. The total square footage for the building was estimated at 22,500. Due to design problems, these projected gures were never obtained in daily usage. In 1988, a proposal was made to renovate and increase the size of the library to 45,000 square feet. This option was







Color Palette

PANTONE 18-1664 TPX Fiery Red

PANTONE 11-0602 TCX Snow White

PANTONE BLACK 6 UP

PANTONE 19-1230 TPX Friar Brown

PANTONE 18-0403 TCX Dark Gull Gray

Materials Selection Selection Solid Fiberglass Panel

High-density urethane (“Sign foam”)







Visual Strategy FOR THIS PROJECT, PROJECT , ve sign types will be showcased: directories for

each oor of the building, a typical stairwell

sign, a typical restroom sign, the exterior sign. and a typical ofce sign.

The colors were selected to reect upon the building’s existing structure and interior pallette, which is based on typical modern architecture. The brown was selected to provide a degree of warmth to the space. Regarding materials, the solid berglass panel provides the signs with a solid block foundation, inducing a lig hter, sleek feel that gives the system a modern touch. Sign foam has been selected for the lettering to contrast density-wise with the berglass board, but still allow for a raised surface to give the sign a three-dimensional look. Additionally, the sign









Pictograms









Directory (Floor 1)

















Directory (Floor 2)

















































Signage Proposal - The Architecture & Design Center

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