BATCH VII. TERM IV NIIT UNIVERSIT/
SERVICE-SC SER VICE-SCAPE APE OF ICICI BANK CENOTAPH ROAD BRANCH - CHENNAI
IN PARTIAL FULLFILLMENT OF THE DEGREE OF MASTERS IN BUSINESS ADMINISTRATION SUBMITTED BY
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Co$e$# !% I$r I$rou0 ou0(o$%%%%%% (o$%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%% %%%%%%% & %%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%% & 1.1 ICICI Bank Cenotaph Road %%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%% & 1.2 24X Branch%%%%%%%%%%% +% S0ope L(5(a L(5(a(o$#%%%%% (o$#%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 3% L(era L(eraure ure re'( re'(e1%%%%%%%%%%% e1%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%% 3%! A5b(e$ A5b(e$ Co$( Co$((o$#%%%% (o$#%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%% 3%+ Spa0e Fu$0(o$%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% 3%3 S(4$#. S85bo S85bo2# 2# Ar(9a Ar(9a0#%%%%%%% 0#%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%% ! 3%" Per0e('e Ser'(0e#0ape%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%!! "% Meho Mehoo2o48 o2o48%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% !+ "%! ,P# o9 Ser'(0 Ser'(0e e M(7%%%%% M(7%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%% !+ &% Ob#er' Ob#er'a(o$%% a(o$%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%% !& &%! ,p# O9 Ser'(0 Ser'(0e e Mar) Mar)e($4%%% e($4%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% %%%%%%%%%%%%%%%%%%%%%%%%%%%%% !& 5.1.1 Product...... Product.................. ........................ ........................ ......................... ......................... ........................ .................................... ........................ 15 5.1.2 Pricing Mix.......... Mix...................... ........................ ........................ ........................ ......................... ........................................ ...........................15 15 5.1.3 Place.... Place................ ........................ ........................ ......................... ......................... ........................ ........................ ..............................15 ..................15 5.1.4 Promotion Mix......... Mix..................... ........................ ........................ ........................ ......................... ......................... .......................16 ...........16 5.1.5 Process.. Process............... ......................... ........................ ........................ ........................ ........................ ........................................ ............................ 16 5.1.7 The People:..... People:................. ........................ ......................... ......................... ........................ ........................ ........................ ................... ....... 17
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