Chapter 1 THE PROBLEM AND ITS BACKGROUND
Introducton
The Bachelor in Advertising and Public Relations (BAPR) is a course that offers various various opportunit opportunities ies for students students..
Opportu Opportuniti nities es differe different nt fields fields like media, public public
relation relations, s, adverti advertising sing and the likes. likes. Among Among the departm department ents s commitme commitment nt to impart impart proper training, is the on!the!"ob training program of the curriculum. BAPR fourth #ear students are sub"ected to e$perience %orking for an agenc#, production house or the likes. &ith BAPRs diverse curriculum, students have a %ide arra# of choices in companies to %ork for. 'ince *+, the epartment of Advertising and Public Relations has been a ma"or course in Pol#technic -niversit# of the Philippines. Both providing e$cellence and kno%ledge to undergraduates that %ants to achieve and e$cel in the field of advertising. ike ike the the other other cour courses ses in the the Pol# Pol#tec techn hnic ic -nive -nivers rsit# it# of the Philip Philippin pines, es, BAPR BAPRs s curriculum includes the on!the!"ob training program that has provided real e$perience for for all all the the alum alumni ni of the. the. Ther There e are are othe otherr -niv -niver ersi siti ties es in the the coun countr tr# # that that offe offers rs Advertising Advertising in departments departments such as/ 0ine Arts, 1arketing 1arketing and 1ass 2ommunication. 2ommunication. Bet%een no% and last t%o #ears, a lot has changed in BAPR. 3n 456, BAPR as a course transferred to the 2ollege of 2ommunication, a decision made b# the P-P
facult#. &ith the 2ollege of 2ommunications outstanding record of achievements, the epartment of Advertising and Public Relations gained more credit and opportunit# to rise and become a better department. 0urth 0urtherm ermor ore, e, %ith %ith all that that has happe happened ned to BAPR BAPR and and its commi commitme tment nt to providing the best training, the different fields taught and imparted to students provide confusion to some. And the %ide variet# of choices for a possible career is a struggle for several students, students, especiall# especiall# in obtaining obtaining the desired compan# compan# to %ork for. for. 3t is for this reason that the researchers researchers are interested interested in kno%ing, kno%ing, %hat field of advertising appeals more to Bachelor in Advertising and Public Relations graduating students.
Bac!"round o# the Stud$
On!the!7ob training or O7T is still %idel# used toda#. 3t has been a part of the almost ever# -niversit#s curriculum in the countr# for #ears. 3t gives the students e$perience and practical application the# need in order to gro% into the career part the students students %ant %ant to take. take. 3t has been been the earliest earliest form of training training used used b# -niversi -niversities ties.. Because Because of it is taking place in the %ork place, it is realistic and the learnings learnings are purel# directed to the trainee. trainee. The benefits benefits of O7T is that is allo%s trainees to e$perience e$perience the actual application of their studies %hile also providing e$tra help for the compan#. &hile the main purpose of On!the!"ob training is to teach basic %ork skill, it also allo%s students to e$perience the %ork culture and the emplo#ee e$pectations of the compan#. 3t has been proven to be the most effective and ine$pensive method of training for college students.
The Bachelor in Advertising and Public Relations, an organi8ed and established course in P-P that produces %ell!e9uipped and industrious students has been continuousl# offering the best possible training for students %ho are read# to take on the challenge of the real %ork environment. 'ince *+, APR has set to produce graduates that have e$celled in different field of media, PR or Advertising. 3n these recent #ears, %ith the %ide selection of career possibilities, ne% technolog# and population gro%th, students are hesitant about being able to get into the career path the# %ant. And %ith the gro%ing need for emplo#ment and limited companies the offers O7T in the countr#, getting into the desired position and field is ver# challenging.
State%ent o# the Pro&'e%
This research aimed to determine about the students in Bachelor in Advertising and Public Relations of Pol#technic -niversit# of the Philippines 1anila %ho dont get their target field on their on the "ob training. . The compan# the# %orked for as an intern .The field of the compan# 4. Their target internship compan# 6. Their reasons on %h# the# are not in their target compan# Theoretca' (ra%e)or! The theoretical frame%ork of this stud# is founded on :olbs ;$periential earning Theor#. avid :olb includes this
t#picall# e$pressed as four!stage c#cle of learning, in %hich
These learning st#les are the combination of t%o lines of a$is (continuums) each formed bet%een %hat :olb calls
The %ord reek root means
%hat happens (
training is supervised b# real emplo#ees in real!life %ork situations, an#thing can happen, and students must learn ?on their feet?. 'tudents %ill ad"ust to %orking, and the# %ill gain invaluable e$perience that the# can take %ith them as the# move for%ard %ith future careers and
education . On!the!"ob training is significant because it takes skills training into the real %orld, and teaches students to produce in a different, more adult, environment. 'tudents ma# %ell pick up ne% skills the# can use for a variet# of purposes. 1an# students ma# continue on %ith an emplo#er after on!the!"ob training ends, leading to a successful ne% stream of income. 'ometimes, a student ma# be ill!suited to the t#pe of %ork the# are slated to perform during on! the!"ob training. 3n the case, the %hole situation can provoke undue stress and an$iet# in a teen or #oung adult. >etting the right fit bet%een the position and the student is crucial to making on! the!"ob training a positive e$perience.
Conceptua' (ra%e)or!
The flo% of the stud# is discussed through conceptual frame%ork. The stud# used the s#stems approach. The s#stem of three frames is composed of input %hich go through the process and emerged as output.
("ure *
Input
Profle o A!PR students "#o are e$%eriencing %roblems in a%%lying or interns#i% 1. Section 2. Socio& Academic
Process
Output
Survey Observation Questionnaire Statistical Analysis o Frequency and Percentage
Feedba
Result
1. Conclusio n 2. Policy Recomme ndation
The first bo$ or the input sho%s the profile of the students %ho had a problem of appl#ing for internship. This consists of course!section and socio!academic status of the APR (Advertising and Public Relations) 6 rd #ear students. The second bo$ contains the process and operation performed in anal#8ing the data gathered. The third bo$ or the output contains the recommendation of the researchers regarding the stud#. The arro% sho%s procedure of the stud#.
H$pothe++
Advertising Practicum programs have %orked %ith firms to provide student internships for man# #ears. Administrators and facult# have promoted such programs b# asserting that internships improve a students abilit# b# getting into the field the# %ant. @et, some students pursuing an internship fail to get into their target fieldposition. 'o, %h# do students %ho pursue the path of having internship opportunities %ith their dream field become a challenge for them Reasons ma# include students incompetence in the field! including practical and academic e$periences, andor failure of students to meet the standards of their target companies. &e aim to e$amine the relationship bet%een the number of interns %ho got their targeted field and for those %ho does not.
Scope and L%taton o# the Stud$
This stud# is about the probabilit# of BAPR students getting into their desired field for their on!the!"ob training. 3t also involves the stud# on the effectiveness of using
this kind of techni9ue in the curriculum. The follo%ing field of companies include/ advertising agencies, media or events. The research conducted considered the choices of the students and its application to their e$perience and learnings. The ma"or constraint in conducting this research is that several companies dont accept interns and others have several school tie!ups for their internship programs. 1ost of the students are hesitant to ans%er and are still unsure as to %here the# %ant to spend their internship. Those %ho are sure of %here the# %ant to %ork as an intern are included in the stud#. This research onl# considered students from the department of Advertising and Public Relations, especiall# up and coming fourth #ear students.
S"n#cance o# the Stud$
The finding of this stud# %ill redound to the benefit of students, advertising or not, considering that ever# student %ill have their practicum sub"ectcourse. Practicum or O7T as most of the students %ill call it, pla#s a big role in ever# students life. 3t is a %a# of changing the students outlook in life through e$posure in the performance of actual %ork relevant to their field of %ork that ma# serve as a stepping stone for their future career. 2hoosing the right compan# is also important. ;ver# student must choose a compan# that %ill fit to their level of skills, intelligence or preference. Thus, this stud# is aiming to focus on ho% a student chose a certain compan# and also ho% a compan# chooses their batch of interns.
De#nton o# Ter%+ AD A"enc$
C is a business dedicated to creating, planning, and handling
advertisements and promotions for clients. Ad,ert+n" ndu+tr$ C is an industr# that deals %ith promotion and advertising. Tranee+-Practtoner+! are people %ho practice their field of %ork in a certain industr#. Ad,ert+e%ent+ C refers to an# materials used to promote and sell a product or
service. BAPR! Bachelor in Advertising and Public Relations is a course in P-P that offers the
best curriculum in promotions and marketing. PUP! Pol#technic -niversit# of the Philippines COC! 2ollege of 2ommunications O.T / On!the!7ob training for fourth #ear students offered in different courses.
Chapter II Re,e) and Re'ated Lterature and Stude+
(ore"n Lterature
On!the!7ob!Training takes place in a normal %ork setting. Although O7T can be an e$cellent training device, some training activities vie% O7T as a 9uick and eas# %a# to solve a training problem. The# look at the problem for a short period of time and then tell the business unit, DTrain them the best #ou can and if #ou have an# problems come see us.E Fo%ever, the design, development, and implementation of the O7T learning platform needs the same care and attention as an# other training or learning platform.
O7T is normall# divided into t%o t#pes/ 'tructured (formal) and -nstructured (informal) (e'imone, &erner, 454). -nstructured O7T programs are of course often thro%n together %ith no thought or planning, such as having a ne% emplo#ee %atching an e$perienced one. These t#pes of programs lead to increased error rates, lo%er productivit#, and decreased training efficienc# (7acobs, 7ones, +).
'tructured O7T programs have been planned and are led b# trained coaches, ho%ever the# are emplo#ees %ho have other primar# duties and normall# onl# instruct %hen the# are assigned an emplo#ee %ho needs to be trained in their primar# area of e$pertise.
O7T
3ts main limitations are the "ob site ma# have ph#sical constraints and distractions that could inhibit learning and using e$pensive e9uipment for training can result in costl# damage and disruption of production schedules. 3n addition, the people selected to train others often have poor instructing skills. 0or e$ample, the# %ill sho% the learner ho% to perform a task, but not let them practice it.
Loca' Lterature
APPRENTICESHIP0 ON/THE/.OB TRAINING O.T2 Art3 45. Definition of Terms . As used in this Title/
. DApprenticeshipE means practical training on the "ob supplemented b# related theoretical instruction.
4. An DapprenticeE is a %orker %ho is covered b# a %ritten apprenticeship agreement %ith an individual emplo#er or an# of the entities recogni8ed under this 2hapter.
6. An Dapprenticeable occupationE means an# trade, form of emplo#ment or occupation %hich re9uires more than three (6) months of practical training on the "ob supplemented b# related theoretical instruction.
G. DApprenticeship agreementE is an emplo#ment contract %herein the emplo#er binds himself to train the apprentice and the apprentice in turn accepts the terms of training.
Art3 46. Qualifications of apprentice . To 9ualif# as an apprentice, a person shall/
. Be at least fourteen (G) #ears of age HI.B. the 3mplementing Rules sa#s + #ears old, %hich is supported b# R.A. J*5, as amended b# R.A. J*+K)L
4. Possess vocational aptitude and capacit# for appropriate testsL and
6. Possess the abilit# to comprehend and follo% oral and %ritten instructions.
Trade and industr# associations ma# recommend to the 'ecretar# of abor appropriate educational re9uirements for different occupations.
Art3 78. Employment of apprentices. Onl# emplo#ers in the highl# technical industries
ma# emplo# apprentices and onl# in apprenticeable occupations approved b# the 'ecretar# of abor and ;mplo#ment. (As amended b# 'ection , ;$ecutive Order Io. , ecember 4G, K*) Art3 71. Contents of apprenticeship agreements . Apprenticeship agreements, including
the %age rates of apprentices, shall conform to the rules issued b# the 'ecretar# of abor and ;mplo#ment. The period of apprenticeship shall not e$ceed si$ months. Apprenticeship agreements providing for %age rates belo% the legal minimum %age, %hich in no case shall start belo% J+ percent of the applicable minimum %age, ma# be entered into onl# in accordance %ith apprenticeship programs dul# approved b# the 'ecretar# of abor and ;mplo#ment. The epartment shall develop standard model
programs of apprenticeship. (As amended b# 'ection , ;$ecutive Order Io. , ecember 4G, K*) Art3 7*. Signing of apprenticeship agreement . ;ver# apprenticeship agreement shall be
signed b# the emplo#er or his agent, or b# an authori8ed representative of an# of the recogni8ed organi8ations, associations or groups and b# the apprentice.
(ore"n Lterature
On!the!"ob training is training that takes place %hile emplo#ees are actuall# %orking. 3t means that skills can be gained %hile trainees are carr#ing out their "obs. This benefits both emplo#ees and the business. ;mplo#ees learn in the real %ork environment and gain e$perience dealing %ith the tasks and challenges that the# %ill meet during a normal %orking da#. The business benefits b# ensuring that the training is specific to the "ob. 3t also does not have to meet the additional costs of providing off!the!"ob training or losing %orking time.
There are several methods of providing on!the!"ob training. 0our fre9uentl# used methods are briefl# described here/
•
2oaching C an e$perienced member of staff %ill help trainees learn skills and processes through providing instructions or demonstrations (or both).
•
1entoring C each trainee is allocated to an established member of staff %ho acts as a guide and helper. A mentor usuall# offers more personal support than a coach, although the terms Mmentor and Mcoach are often used interchangeabl#.
•
7ob rotation C this is %here members of staff rotate roles or tasks so that the# gain e$perience of a full range of "obs.
•
M'itting ne$t to Iellie C this describes the process of %orking alongside a colleague to observe and learn the skills needed for a particular process. This can be a faster and more useful %a# of learning a "ob role than stud#ing a %ritten manual. The colleague is al%a#s on hand to ans%er an# 9uestions or deal %ith an# une$pected problems.
Loca' Lterature
Top *8 '+t o# Ad,ert+n" A"ence+ n the Ph'ppne+ 9A and 'oca'2
3n 45G, 3 had the opportunit# to visit the Philippines and, although the food %as terrible and the countr# %as ver# poor, 3 sa% a lot of progress and believe the countr# %ill become a more profitable market in the near future. &ith this in mind, 3 decided to put together a Top 45 list of Advertising Agencies in the Philippines. This list %ill look at both GA advertising agencies in the Philippines and local advertising agencies in the Philippines.
3f #ou are looking for agencies in 1anila check out this article/ Top J list of Advertising Agencies in 1anila
1ost of the descriptions are taking from inked3n profiles or from the agenc#s %ebsite.
9A Ad,ert+n" A"ence+ n the Ph'ppne+ BBDO Guerrero
;stablished in 1anila in K, BBO >uerrero is one of the most internationall# recogni8ed creative agencies in the Asia Pacific. Ranked among the top +5 agencies in the M>unn Report it handles some of the most established and respected brands in the countr#, like 0ed;$, 7ohnson and 7ohnson, PN>, &rigle#s, Ba#an &ireless, epartment of Tourism and Pepsi. 3n its + #ears in the industr#, BBO >uerrero has created effective %ork for more clients than an# other agenc#.
Ace Saatch : Saatch
'aatchi N 'aatchi has gro%n from a start!up advertising agenc# in ondon in J5 to a global creative communications compan# head9uartered in Ie% @ork %ith 65 offices in J5 countries and over *555 emplo#ees. 'aatchi N 'aatchi is part of the Publicis >roupe, the %orlds third largest communications group. The# are a full service, integrated communications net%ork and the# are in the business of getting people to fall in love %ith their clients products and services.
(CB ; (oote< Cone : Be'dn"
The# are advertising and marketing solutionists, %ith one simple goal/ to create communications that change behavior. 02B 1anila handles brands for ma"or Philippine and multinational corporations, such as '1ART 2ommunications, PT, the '1 >roup, Asia Bre%er#, 3nc., ole Philippines, 1ondele8, and Iivea. 3n 45, igital02B %as launched, to serve the gro%ing need of clients for %eb and mobile solutions. 02B
1anila and igital02B , along %ith &eber 'hand%ick Philippines and 'targate Publications, are part of the 102B >roup.
02B (0oote, 2one N Belding) is filled %ith a diverse and passionate group of thinkers, creators, technologists and stor#tellers devoted to creating bu88%orth# ideas that change consumer behavior. The global, full# integrated marketing communications agenc# celebrates local culture, flavor and e$pertise market!b#!market. &ith over G5 #ears of communications e$pertise, 02Bs %orld%ide net%ork spans +5 offices in 5 countries, %ith more than K,555 people, and is part of the 3nterpublic >roup of 2ompanies.
Dent+u
uring its 5!#ear histor#, entsu 3nc., the Io. agenc# brand in the %orld, has continuall# advanced ho% and %hat a communications agenc# should be. 0rom setting up the first broadcast net%orks in 7apan to becoming one of the largest sports marketing companies in the %orld, from developing mobile marketing applications to producing Oscar!%inning entertainment, entsu has been a leading innovator in the %a#s people, ideas, technolog# and business converge.
entsu Iet%ork, head9uartered in Ie% @ork and Tok#o %ith K4 offices in 4 countries, leverages its global talents and capabilities to continuall# reinvent %a#s to make their clients more successful. Their entsu!branded offices and best!in!class agencies C including mcgarr#bo%en, 6*5i, 0irstborn, 'teak, Nc and 1edia Palette C provide
marketing and communications solutions through collaboration, innovation, and entrepreneurship.
Gre$ Group
3n K*, 2ampaigns 3nc. started as a local agenc# that set out to create its imprint on the gro%ing advertising industr#. 0ounded b# a group of friends, 2ampaigns pursued an ideal of a fun, health# %ork atmosphere and a commitment to delivering superior advertising.
3n , after onl# five #ears, 2ampaigns became one of the Top 5 agencies in the Philippines. Then in 4, the# %ent multi!national %hen the# "oined the 3nterpublic >roup (3P>) as its third parallel agenc#, follo%ing 1c2ann ;rickson and o%e intas. T%o #ears later, a ne% partnership %as born %ith the >re# >roup.
Thus, 2ampaigns N >re# came to be. &ith this partnership, the# have been able to access kno%ledge from other
markets
and appl# them to local
conditions.
2onse9uentl#, this has enabled their local and multinational clients to utili8e a %ealth of global kno%ledge to build stronger, more competitive brands.
Che'
2heil Philippines offers solutions that can instantl# send ripples through the market in toda#s fast!changing marketing environment and can be readil# put to use on the frontiers of marketing. The# strive to propose a lifest#le and culture that add greater
value to consumers lives and societ# as a %hole, %hile also pointing to the optimum directions for clients to overcome their challenges.
DDB Ph'ppne+
As influential communicators, B is in a position to use creativit# as a force for good. As Bill Bernbach so elo9uentl# put it, DAll of us %ho professionall# use the mass media are the shapers of societ#. &e can vulgari8e that societ#. &e can brutali8e it. Or %e can help lift it onto a higher level.E
At B the# are guided b# pla#books, not rule books. Rigid methodologies minimi8e creativit#. Paint!b#!numbers gets #ou the same painting ever# time. That is not to sa# the# do not have tried and true approaches to building and gro%ing %orld class brands C the# do. Iine times out of ten, companies like theirs are chosen as partners based on their abilit# to create effective marketing solutions, their commitment to their clients business and d#namic %orking chemistr#.
.=T Man'a
7&T 1anila is the pioneering advertising agenc# in the Philippines. 3t %as the first multinational agenc# to establish local operations *+ #ears ago. 3t %as follo%ed %ith a series of firsts, like the first to appl# strategic planning, the first to introduce branded entertainment, and even the first to claim a branded >uinness &orld Record.
3n recent histor#, 7&T 1anila %as the first and onl# advertising agenc# in the Philippines to %in the >old 2annes ions. 7&T 1anila provides pioneering business and creative
solutions for -nilever, 7N7, :raft, 'hell, Iokia, F'B2, 0ord, 1a8da, Iestle, :imberl#! 2lark, Ba#er, >reenfield evelopment 2orporation and 2anon.
Leo Burnett MANILA
>Creat,t$ ha+ the po)er to tran+#or% hu%an &eha,or?
This is the core belief of %hat the# call Fuman:ind. 3ts not about advertising or brand propositions or selling products. 3ts about people and purpose. 3ts an approach to marketing that serves true human needs, not the other %a# around.
Thats %h# ever#thing the# do for brands is designed %ith a human purpose in mind. A brand %ithout purpose is one that %ill never be understood or embraced b# people. A brand %ith purpose can be a true agent of change and transform the %a# people think, feel or act. A brand %ith a true Fuman:ind purpose can change the %orld. Their dream is to be the best creator of ideas that trul# move people C bar none.
Lo)e Ph'ppne+
o%e Philippines office began as 2.A. intas in JK %ith 4 people and Php+million in billings. 3n less than 5 #ears, under the leadership of 1r. 0rancis Trillana, the agenc# gre% to become the #oungest among the top 5 advertising agencies in the countr#.
Toda#, o%e Philippines still ranks as one of the top 5 agencies in the countr# and is an ackno%ledged premiere consumer engagement agenc# under the ste%ardship of eigh Re#es %ho assumed the position of President and 2hief 2reative Officer in 7anuar# 454.
Loca' Ad,ert+n" A"ence+ n the Ph'ppne+ S@EN
'=;I is a full!service creativedigital group %ith offices in 'ingapore and the Philippines. Their consumer!driven strategies integrated %ith digital innovations and responsible communications management give them the edge in bringing #our brand sustainable creativit#. 'upported b# their holistic management st#le, campaigns are e$ecuted seamlessl# from start to finish C all managed b# one team that kno%s #our brand inside out. This is %h# their clients have become their partners C because at '=;I, the# collaborate, engage and engineer creativit# together %ith #ou.
'ince 455K, '=;I has managed over K55 pro"ects for over +5 brands, across various categories and industries, and the# have successfull# established long!standing partnerships %ith ke# clients that have allo%ed them to gro% alongside their brands.
@ru+< Inc3
;stablished in late 455K, =irus, 3nc. is the trusted digital advertising partner of global po%erhouses and d#namic local brands. 'peciali8ing in efficient and effective online brand strateg#, the compan# prides itself on the abilit# to give brands a purpose on the internet. &ith its roster of multidisciplinar# talent, =irus stands out as an agenc# %ith creative fle$ibilit# %hen it comes to developing online strategies, tailor!fitting pro"ects and campaigns to suit companies needs and positions in a rapidl#!shifting marketing landscape.
Loatech D"ta' Mar!etn" Inc3
o8atech igital 1arketing, 3nc. %as founded in 7ul# 456 to address the booming economies of 'outheast Asia %hile providing 9ualit# service to ;urope and Iorth America. &ith a current staff of + full!time emplo#ees, 13 supports it clients from t%o offices in one of the most modern c#berparks in 1anila.
13 is currentl# involved %ith pro"ects in 7akarta, :uala umpur, Fong :ong, 'ingapore, os Angeles, 1e$ico, 0, and '%eden.
@an''a D"ta'< Inc3
=anilla is a social media agenc# helping brands to successfull# listen, understand and engage %ith their online communities. The# are a ne% kind of agenc# C born in the digital age, formed of marketers %ho kno% %here social has come fromL the# have established a proven path %hich delivers brand!building gro%th and target!driven results to their clients.
the# take inspiration from those participating in online communities and blend this %ith their o%n creative approach that focuses on delivering true innovation and needle! moving results to clients. 7ust like humans, the# believe that each brand is uni9ue in their o%n rightL no set of goals should be treated the same C the# challenge themselves to be true to their o%n entrepreneurial roots and sta# agile to deal %ith the constantl# changing pace of social media.
B" Idea+ Soca' Meda< Inc3
The# are a marketing service compan# based in 1akati, Philippines. The# speciali8e in 'ocial 1edia, igital 1arketing, 2ontent 2reation, App evelopment, ;vents and 1ore. The# believe that all big ideas start small and their aim is to provide clients %ith the highest, professional 9ualit# %ork %ithout burning their %allets.
A'che%$ Ad,ert+n"< Inc3
The# are a full!service integrated communications. the# take pride in marr#ing 2R;AT3=3T@
%ith
;2OIO1@ as
the#
provide
cost!effective
and
ingenious
communications, marketing, and advertising solutions for #our business needs. the# use proven methods and ne% age approaches to produce compelling e$ecutions that captivate audiences from all %alks of life. The# kno% ho% #ou value ever# penn# #ou invest into advertising, and so the# pa# e$tra effort to give #our brand the mileage it deserves.
.u%p D"ta' Inc3
7ump igital %as inaugurated last 7une 456 as a full!fledged end!to!end digital marketing agenc#. 3t seeks to help individuals and organi8ations cope up %ith the ever changing digital landscape in terms of reach and richness. 3t currentl# offers strategic consulting services that cover creative concepts, search engine marketing services, online media bu#ing, viral marketing, content creation, social net%orking services, and online reputation management
Mo&et 9A Bac!ed2
1obe$t is the first pure!pla# mobile marketing agenc# in the Philippines, offering speciali8ed end!to!end mobile solutions to the countr#s leading brands. Their services are based on four pillars'trateg#, 1edia, 2reatives, and Technolog#.
The 1obe$t brand %as launched in 455J as the mobile advertising net%ork of Favas igital (no% Favas 1edia), and %as brought to the Philippines in earl# 454. 2urrentl#, 1obe$t has 46 offices in ke# cities around the globe, making it the largest mobile marketing agenc# net%ork in the %orld
D"Mar!etn"< Inc
igi 1arketing 3nc. is a digital marketing compan# based in the Philippines. The# are focused on delivering the best user!e$perience and cost effective approaches possible in toda#s volatile %orld %ide %eb industr#. igi 1arketing 3nc. aims to ensure #our marketing needs are delivered efficientl# and on time. igi 1arketing 3nc. %as founded in 45 and the# are a full service igital marketing Agenc#. The# have a highl# skilled and e$perienced team that %ill %ork on #our pro"ect %ith creative, technical, and commercial e$pertise.
=A@ At%o+pherc Brandn"
&A= Atmospheric Branding is the revolutionar# provider of creative in!store entertainment, advertising, marketing, and inventive media solutions to large corporations and small enterprises in the Philippines and 'ingapore. 'ince 4556, &A=
Atmospheric Branding has had a vast pool of radio broadcasting and creative production e$perience b# going into the industr# %ith a pressing goal to transform and revolutioni8e the consumers in!store e$perience.
&A= Atmospheric Branding is a think!tank of passionate, Dout!of!the!bo$E and results! oriented people sociall# responsible, creative, d#namic, trust%orth#, and innovative. Al%a#s for%ard!thinking, the &A= team takes calculated risks to go be#ond client e$pectations.
(na' Thou"ht on Ad,ert+n" A"ence+ n the Ph'ppne+
This is "ust a small list of advertising agencies in the Philippines and 3m sure there are man#, man# more. 3 %ould love to hear about an# advertising agencies in the Philippines that #ou have %orked %ith and %hat e$periences #ou had %orking %ith them. Please leave a comment and let me kno%.
3f this list %as not %hat #ou %ere looking for than ma#be #ou should check out the top advertising agencies around Asia, ist of 'ocial 1edia 1arketing 2ompanies in 2hina, Top 6 Advertising Agencies in 'hanghai , or Top 5 list of Advertising Agencies in Bei"ing.
Re#erence+
http/businesscasestudies.co.uk
http/humanresources.about.com http/chairmanmigo.comtop!45!list!advertising!agencies!in!the!philippines
CHAPTER III RESEARCH METHODOLOG
This chapter discussed the designs and procedures undertaken during the conduct of the stud#. 3t presented the research method used, instrument used, and validation of instrument, data gathering procedures and statistical treatment of data. RESEARCH METHOD USED
escriptive research is a method used in the process of finding ade9uate and precise interpretation of the facts presented. The researches emplo#ed this research method to emphasi8e the problems revolving around the situation rather than simpl# identif#ing them. To define the descriptive t#pe of research, 2res%ell (G) stated that the descriptive method of research is the gathering of information about the present e$isting condition. The aim of descriptive research is to verif# formulated h#potheses that refer to the present situation in order to elucidate it. 1oreover, this method uses a fle$ible approach, thus, %hen important ne% issues and 9uestions arise during the duration of the stud#, further investigation can be conducted. The descriptive research is one in %hich information is collected %ithout changing the environment 'ometimes these are referred to as D correlational E or D observational E studies. The Office of Fuman Research Protections (OFRP) defines a descriptive research as DAn# research that is not trul# e$perimental.E 1oreover, it is also conducted to demonstrate associations or relationships bet%een things in the %orld around. A case stud# on the other hand, is an in!depth stud# of a particular research problem rather than a s%eeping statistical surve#. 3t is often used to narro% do%n a ver# broad field of research into one or a fe% easil# research e$amples. The case stud# research design is also useful for testing %hether a specific theor# and model actuall# applies to phenomena in the real %orld. 3t is a useful design %hen not much is kno%n about a phenomenon. 'ince this stud# regarding the relationship bet%een the economic gro%th and the inflation rate is a time series research, this t#pe of stud# is the best suit.
INSTRUMENT USED
To gather data that %ill be sub"ect to different processes to #ield meaningful information that ma# support or re"ect the presented h#potheses. Through surfing in the internet and through a process of an intervie%, the researchers %ere able to get secondar# data to be sub"ect for cross!validation.
@ALIDATION O( THE INSTRUMENT
The secondar# data garnered b# the researchers are considered reliable given the fact that the sources of these records have alread# been processed to alleviate fallacies and to accomplish authenticit#. DATA GATHERING PROCEDURE
The researchers endeavored to look for sufficient data from various studies of different %ebsites. The researchers gathered the re9uired data from 1a# up to 7ul# of 45+ and this duration gave them enough time to gather sufficient data. STATISTICAL TREATMENT O( DATA
After the data are collected, the researches face the task of converting numbers into assertionsL the# must find a %a# to choose among the h#potheses the one closest to the truth. 'tatistical tests are the preferred %a# to do this.