1. 2. 3. 4. 5. 6.
Poo ooja ja Nadg Nadgou ouda da Sandip ndip Patil atil Vive ivek Dab Dabhi Rachi achita ta Re Reva vank nkar ar Jati Jatin n Lod odhi hiya ya Sara Sarabj bjit it Kaur Kaur
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1. It was founded in 1893 by Albert Eadieand Robert Walker in England. 2. The earlier name was Enfield Manufacturing Co. Ltd. 3. Originally ,it was registered to manufacture bicycle. 4. In 1899, it manufactured heavy bicycle fitted with an engine. 5. In 1911, the company added Royal word with its name and became Royal Enfield.
Later it started producing motorcycle and it supplied large numbers of motorcycles to the British War Department 7. Finally in 1924 launched the first Enfield four-stroke 350 cc motorcycle . 6.
1. In 1955 Enfield of India started assembling Bullet motorcycles. 2. It was mainly used for patrolling by police and army 3. The complete production of Royal Enfield started in 1962 in Chennai
1. The oldest motorcycle company in the world 2. The only brand to span 3 centuries, and still going. 3. One of the first few Indian companies to obtain the WVTA. 4. One of the first Indian companies to introduce ERP systems
Classic 500
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Rs. 1,06,000 : 19.8 bhp @ 5250 rpm
ü ü
: 280 mm disc brake
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: 152.4 mm drum brake
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: Single cylinder, 4 st, dual spark
1.
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: 15.5 liters
1. It produces the strongest bikes in India. 2. The motorcycles of Royal Enfield has personal as well as commercial use. 3. It is used by Indian army and police. so it can increase its demand.
1. Very expensive and hence common person can’t affort it. 2. Less milage. 3. Hence its customers are relatively less. 4. Very heavy. Hence some people are not able to use it. This also reduces the no of customers 5.
1. Mr. John Abraham. 2. One year contract. 3. Cost-Rs. 1,00,00,000
1. 2. 3. 4.
He got the permanent image of a bike rider. People like to see him with motorcycles His personality matches with our product. He is most suitable to be the brand ambassador of our product.
1. A young man is going to a village on the Royal Enfield Thunderbird motorcycle 2. The conditions of the roads are worst. 3. The young man is not caring at all, since he has full trust on his motorcycle. 4. Seeing the motorcycle many people ask for lift simultaneously and the man gives lift to everyone.
6. At the end when he is reaching the destination, there are 6 people sitting on his bike and still the man is driving relaxlly. 7. The voice comes from the background, “thunderbird never stop”. 8. The duration of this advertisement will be approximately 30 seconds.
Real bike for real men
1. Cost of creating Video advertisement - Rs . 1,50,000 2. Cost of telecasting video advertisement-Rs. 30,80,000 3. Cost of creating Print advertisement - Rs. 60,000 4. Cost of showing print advertisement- Rs. 2,26,00,000 5. Cost for brand ambassador-Rs.1,00,00,000 7.
