International Human Resource ManagementFull description
Industrial Marketing Case Study
Presented by Rohit Ghosh & Saikat Roy
Mr. M. K. Chakravorty Chakravorty Presented to Faculty Mr.
ROBO GROUP
KNON GROUP
$ 40 million Indian based company
$ 7 million US co.
Power System Protection & Control System Solutions Provider with a portfolio of specialist products and services
ROBO KNON Comprehensive Solutions Provider for Power Generation & Transmission
ROBO KNON Core Competency:
Protection & Control Systems
Relays
Goals present
future
Mac Iver
32%
ROBO KNON
Roland
27%
Mac Iver
ROBO KNON
20%
Roland
Smith
10%
Smith
Simpson
6%
Simpson
Marketing Strategy & Action Plan
Industry-wise Focus Areas
Generation
Transmission
& Distribution
Channel-wise Focus Areas
Technical Consultants
Original Equipment Manufacturers
EPC Contractors
EPC Models
Way Forward
More focus on Captive Generation Projects (CPP) of less than 4 MW which are coming up in India on a large scale, since RK relays are not preferred in this segment. Educating and spreading awareness to the OEM’s and EPC contractors about Numeric Relays.
Provision of consultation for selection of type of relays by the Consultants, OEMs and the EPC Contractors
Further Strategies Multiple Technology & Single Window Solutions Example: Bundling Instrumentation with Protection & Control Systems and providing technical support. Direct approach from end-user (operator).
Identifying new market opportunities Example: Captive Power Plants and Solar& Wind Power Generations. Strengthening the dealer network Example: Tie-ups with distributors and consultants.