Reliance Trends Project

SUMMER INTERNSHIP REPORT ON “DEVELOPING & IMPLEMENTING PROMOTIONAL STRATEGIES OF RELIANCE TRENDS”

BBSR, JANAPATH, SAHEED NAGAR 

Submitted by: BISWABHUSAN NAYAK  REGISTRATION REGISTRATION NO. 15062!022

U"de# t$e %uid&"'e ()  *#(). Bi+,&#&"-&" *&#id& INTERNA GUI/E

#. S&"-eeb R&m St(#e &"&%e# E3TERNA GUI/E

I" *&#ti&4 u4)i4me"t () &,&#d () t$e de%#ee O)  MASTER OF BUSINESS ADMINSTRATION (MBA)

ASTHA SCHOOL OF MANAGEMENT BHUBANESWAR 

DECLATRATION

 I $e#eby de'4&#e t$&t t$e Summe# I"te#"+$i #(-e't e"tit4ed 7/E8EO*ING 9 I*EENTING *ROOTIONA STRATEGIES O REIANE TREN/S; +ubmitted by me &+ & &#ti&4 )u4)i4me"t )(# t$e &,&#d () &+te#+ () Bu+i"e++ Admi"i+t#&ti(" BA t( A+t$& S'$((4 O) &"&%eme"t< BBSR i+ (#i%i"&4 &"d %e"ui"e ,(#= '&##ied (ut by me.

/&te:   *4&'e: BISWABHUSAN NAYAK 

ACKNOWLEDGEMENT

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A&#t )#(m my (," e))(#t+< t$e +u''e++ () &"y #(-e't dee"d+ 4&#%e4y (" t$e e"'(u#&%eme"t &"d %uide4i"e+ () m&"y (t$e#+. I t&=e t$i+ ((#tu"ity t( e>#e++ my %#&titude t( t$e e(4e ,$( $&?e $&?e bee" bee" i"+t#u i"+t#ume" me"t&4 t&4 i" t$e +u''e+ +u''e++)u +)u44 '(m4e '(m4eti( ti(" " () t$i+ t$i+  #(-e't.

I ,(u4 ,(u4d d t$&" t$&"= = t$e t$e e"ti e"ti#e #e &"& &"&%e %em me"t e"t () Re4i Re4i&" &"'e 'e T#e"d+ e"d+ imited )(# %i?i"% me t$e ,("de#)u4 ((#tu"ity t( ,(#= (" & t,(@m("t$ i"te#"+$i #(-e't i" t$ei# e+teemed (#%&"i&ti(".

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BBSR  BB SR <

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CONTENTS

$&te# N(

Tit4e

1.

I"t#(du'ti("

2.

(m&"y *#()i4e

.

u+t(me# S&ti+)&'ti("

!.

*#(m(ti("&4 A'ti?itie+ () Re4i&"'e T#e"d+

5.

Re+e&#'$ et$(d(4(%y

6. C.

/&t& A"&4y+i+ i"di"%+



Due+ti(""&i#e ("'4u+i("

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Bib4i(%#&$y

INTRODUCTION •

T$e Re4i&"'e G#(u< )(u"ded by /$i#ub$&i H. Amb&"i 12@2002< i+ I"di&F+ 4&#%e+t #i?&te +e't(# e"te##i+e< ,it$ bu+i"e++ i" t$e e"e#%y &"d m&te#i&4+ ?&4ue '$&i". G#(uF+ &""u&4 #e?e"ue+ &#e i" e>'e++ () U 66  bi44i(". T$e )4&%+$i '(m&"y< Re4i&"'e I"du+t#ie+ I"du+t#ie+ imited< i+ & (#tu"e (#tu"e G4(b&4 500 '(m&"y &"d i+ t$e 4&#%e+t #i?&te +e't(# '(m&"y i" I"di& .

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B&'=,&#d ?e#ti'&4 i"te%#&ti(" $&+ bee" '(me#+t("e () t$e e?(4uti(" &"d %#(,t %#(,t$ $ () Re4i&" Re4i&"'e. 'e. St&#ti St&#ti"% "% ,it$ ,it$ te>ti4 te>ti4e+ e+ i" t$e t$e +e?e"t +e?e"tie+ ie+.. Re4i&" Re4i&"'e 'e  u#+ued & +t#&te%y () b&'=,&#d ?e#ti'&4 i"te%#&ti(" i"te%#&ti("  i" (4ye+te#< (4ye+te#< )ibe#  i"te#medi&te+< 4&+ti'+< et#('$emi'&4+< et#(4eum #e)i"i"% &"d (i4 &"d %&+ e>4(#&ti(" &"d #(du'ti("  t( be )u44y i"te%#&ted &4("% t$e m&te#i&4+ &"d e"e#%y ?&4ue '$&i".

T$e %#(u %#(u &'ti? &'ti?itie+ itie+ +&" e>4(#&t e>4(#&ti(" i(" &"d &"d

#(du't #(du'ti(" i(" () () (i4 &"d &"d %&+< %&+<

 et#(4eum #e)i"i"% &"d m&#=eti"%< et#('$emi'&4+< te>ti4e+< #et&i4< i")(te4 &"d +e'i&4 e'("(mi' ("e+ . •

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Re4i&" Re4i&"'e 'e e"-(y+ e"-(y+ %4(b %4(b&4 &4 4e&de# 4e&de#+$ +$i i i" it+ bu bu+i" +i"e++ e++<< bei"% bei"% t$e 4&#%e+ 4&#%e+tt  (4y+te# y&#" &"d )ibe# #(du'e# i" t$e ,(#4d &"d &m("% t$e t( )i?e t( te" #(du'e#+ i" t$e ,(#4d i" m&-(# et#('$emi'&4 #(du't+. &-(# G#(u (m&"ie+ &#e Re4i&"'e I"du+t#ie+ imited< i"'4udi"% it+ +ub+idi&#ie+ &"d Re4i&"'e I"du+t#i&4 I")#&+t#u'tu#e imited.

COMPAN2 PROFILE Re4i&"'e i" Ret&i4:@ •

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Re4i&"'e Ret&i4 RR i+ & +ub+idi&#y ()  Re4i&"'e i"du+t#ie+ 4imited< ,$i'$ i+ b&+ed i" umb&i. RR ,&+ +et u i" 2006 &"d m&#=+ t$e )(#&y () t$e Re4i&"'e G#(u i"t( (#%&"i+ed #et&i4.

RR $&+ bee" '("'etu&4ied t( i"'4ude %#(,t$ )(# )&#me#+< ?e"d(#   &#t"e#+< +m&44 +$(=eee#+ &"d '("+ume#+. It i+ b&+ed (" Re4i&"'eF+  b&'=,&#d i"te%#&ti(" +t#&te%y< t( bui4d ?&4ue '$&i" +t&#ti"% )#(m )#&me#+ t( '("+ume#+.

Bu+i"e++ /i?i+i(":@ Re4i&"'e Ret&i4 td $&+ & "umbe# () '(m&"y@(,"ed (ut4et+ &4("% ,it$ & )#&"'$i+ee )(#m&t t$&t ,(u4d be i" '(44&b(#&ti(" ,it$ Ki#&"& +$( (,"e#+. It+ ?&#i(u+ di?i+i("+ &#e: 1. R"-a" Mar%: It i+ de+i%"ed t( be &" &44 u"de# ("e #(() +ue#m&#=et t$&t &%&i" '&te#+ t( $(u+e$(4d "eed+.

2. R"-a" Fr"*+3 It ,&+ t$e )i#+t &m("%+t ?&#i(u+ )(#m&t +t(#e+ t( be 4&u"'$ed by Re4i&"'e Ret&i4 td. T$e ide(4(%y be$i"d t$e i"iti&ti?e $&+ bee" t( b#i"% 7&#m t( )(#=; t$e#eby #em(?i"% midd4e me" &"d be"e)itti"% b(t$ )&#me# &"d '("+ume#. T$e +t(#e+ ,(u4d tyi'&44y be () &" &#e& () &#(u"d <000@5<000 + )t. E&'$ +t(#e i+ t( #(?ide )#e+$ )#uit+< ?e%et&b4e+ &"d &4+( #(du't+ () Re4i&"'e +e4e't &"d (t$e# #e4&ted %#('e#ie+.

R"-a" S45"r3

It ,i44 be & +m&44e# ?e#+i(" () t$e $ye#m&#=et )(#m&t. It i+ t( ())e#  (?e# 10<000 #(du't+ i" ?&#i(u+ '&te%(#ie+ 4i=e %#('e#y< $(me '&#e< +t&ti("e#y< $&#m&'euti'&4  #(du't+ &&#e4+ 9 &''e++(#ie+. G< ("+ume#  du#&b4e+ 9 IT< &ut(m(ti?e &''e++(#ie+ &"d 4i)e+ty4e  #(du't+. Re4i&"'e Sue# +t(#e+ &#e t( be 4&#%e +ue#m&#=et+ ,it$ &" &#e& () !<000 t( 10<000 + )t. A"d ,i44 "(t +e44 )#uit+ &"d ?e%et&b4e+ 4i=e Re4i&"'e #e+$.

. R"-a" D'%a-3 It i+ & '("+ume# e4e't#("i'+ '("'et me%& +t(#e. It i+ de+i%"ed t( be & ("e +t( +$( )(# &44 te'$"(4(%y +(4uti("+ i" t$e )ie4d () '("+ume#  e4e't#("i'+< $(me &4i&"'e+< i")(#m&ti(" te'$"(4(%y &"d te4e'(mmu"i'&ti("+. •

T$e +t(#e+ &#e t( '(?e# &" &#e& () m(#e t$&" 15<000 + )t &"d ())e# & ?&#iety () (?e# !<000 #(du't+ +#e&d &'#(++ 150  b#&"d+ &4("% ,it$ +(4uti(" bu"d4e+ t( meet di?e#+e 'u+t(me# "eed+. T$e +t&)) ,i44 '(u"+e4 &"d %uide 'u+t(me#+ "(t ("4y t( buy #(du't+ but &4+(  #(?ide '(m4ete +(4uti("+ t( e"+u#e '("+ume#+  buy t$e #i%$t #(du't &t t$e #i%$t #i'e.

6. R"-a" F%5r%3 •

It i+ & +e'i&4ty )((t,e&# +t(#e t$&t ,(u4d ())e# (?e# 25<000 &i#+ ()  )(#m&4< '&+u&4< et$"i'< &#ty ,e&# &"d +(#t+,e&# i" me"< ,(me" &"d

'$i4d#e" )((t,e&#. T$e +t(#e i+ t( be +#e&d (?e# C<500 +u&#e )eet &"d be dedi'&ted t( )((t,e&#< $&"db&%+ &"d &''e++(#ie+.

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T$e de+i%" () )((t#i"t ,&+ '("'etu&4ied by *&?4i= ()  USA ,$i'$ i+ ("e () t$e be+t de+i%" $(u+e i" t$e ,(#4d =eei"% i" mi"d t$e t&+te &"d #e)e#e"'e+ () t$e I"di&" '("+ume#. It +$&44 ())e# b#&"d+ )#(m Eu#(e &"d Ame#i'& 4i=e J(+e) Siebe4< R('=(#t< Hu+$ uie+< ee ((e# 4&#=+< e?i+< Ni=e< Adid&+< &"d m(#e. (# =id+< #(++ &"d /i+"ey ,i44 be +$(,'&+ed.

7. R"-a" J"0"-*3 •

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It i+ & +t&"d@&4("e )i"e -e,e44e#y )(#m&t. It i+ t( be & ("e +t( +$(i"% de+ti"&ti(" )(# t$e -e,e44e#y. Re4i&"'e Ret&i4 ?e"tu#ed i"t( %em+ &"d -e,e44e#y t#&de t$e &im ()  4&u"'$i"% 00 +t(#e+ &44 (?e# I"di& ,it$i" &  ye&#  time )#&me. Wit$ & %#(,i"% dem&"d )(# -e,e44e#y &"d 4(,e# '(metiti(".

T$e %(4d -e,e44e#y #&"%e +$&44 i"'4ude K(4=&t& )i4i%#ee< R&-=(t mi"&=&#i  -e,e44e#y< Ku"d&" )#(m -&iu#< tem4e -e,e44e#y )#(m Ke#&4&< J&&du )#(m Am#it+&# &"d m(#e. I" /i&m("d -e,e44e#y< Re4i&"'e Je,e4+ ,i44 ())e# t$e )i"e+t u&4ity () di&m("d+ &"d t$e ,ide+t #&"%e () d&i4y ,e&#< &#ty ,e&#  &"d ,eddi"% de+i%"+ .

8. R"-a" Tr"13 •

It i+ & +e'i&44y &&#e4 +t(#e t$&t ,i44 +e44 me"< ,(me" &"d '$i4d#e"F+ %&#me"t+. T$e +t(#e ,i44 '&##y t$e be+t () "&ti("&4 &"d i"te#"&ti("&4 b#&"d+ 4i=e J($" 4&ye#+< *ete# E"%4&"d< I"di%( N&ti("< W#&"%4e#< Reb((=< &"d ee< &&#t )#(m i"@$(u+e b#&"d+.

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T$e +t(#e 4&y(ut i+ t( '(m4ime"t t$e e?(4?i"% t&+te &"d #e)e#e"'e ()  )&+$i(" +&??y '("+ume#+< %i?i"% t$em &" ((#tu"ity t( ?ie, +$( ,it$ e&+e< &4("% ,it$ ,e44 t#&i"ed 'u+t(me# +e#?i'e &++('i&te+< t( '(m4ime"t t$e e"ti#e +$(i"%  #('e++. Re4i&"'e T#e"d+ i+ (e#&ti(" ,it$ 12 +t(#e+ &'#(++ t$e '(u"t#y< #(?idi"% em4(yme"t t( +( m&"y e(4e &"d 4&""i"% t( 4&u"'$ m&"y "e, +t(#e+.

C$5a Pr-"

(m&"y

: Re4i&"'e Ret&i4

Sub+idi&#y (m&"y

: Re4i&"'e T#e"d+

(u"ded

: 200C

He&du&#te#+

: umb&i

$&i#m&" &"d &"&%i"% /i#e't(# St(#e+ &t B&"%&4(#e ity m&44< Ri'$m("d

: S$#i u=e+$ Amb&"i : Re4i&"'e T#e"d+ &t &"t#i R(&d< J&y&"&%&#<

 b&"&+$&"=&#i< *$(e"i> &#=et 'ity m&44< G(e4&" m&44< (mme#'i&4 St#eet< m&44e+,&#&m< A+'e"de+ m&44< K&mm&"$&44i. •

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T$e Ae&4+ u%%&%e &"d &''e++(#ie+ di?i+i(" () #e4i&"'e #et&i4 $&+ &""(u"'ed t$e 4&u"'$ () t$ei# )i#+t A&#e4 +e'i&4ity +t(#e Re4i&"'e T#e"d+;. A44 t$e Re4i&"'e T#e"d+ +t(#e+ 4('&ted &t di))e#e"t 4&'e+ &'#(++ B&"%&4(#e ())e# +(me () t$e be+t I"di&" &"d I"te#"&ti("&4 b#&"d+

,it$ e&'$ +t(#eF+ &#e& () m(#e t$&" 15<000 +. t. O) +$(i"% &#e&< &"d $&+ bee" de+i%"ed &"d )u#"i+$ed by t$e be+t () t$e i"te#"&ti("&4 de+i%" &%e"'ie+ t( ())e# & $i%$ +ty4e &"d 4&?i+$ e>e#ie"'e t( t$e I"di&" '("+ume#. •

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T$e +t(#e 4&y(ut '(m4ime"t+ t$e e?(4?i"% t&+te+ &"d #e)e#e"'e () )&+$i(" +&??y '("+ume#+< %i?i"% t$em &" ((#tu"ity t( ?ie,L+$( ,it$ e&+e< &4("% ,it$ &" &#my () ,e44 t#&i"ed 'u+t(me#  +e#?i'e &++('i&te+ t( '(m4ime"t t$e e"ti#e +$(i"% #('e++.

Ridi"% (" t$e t#eme"d(u+ +u''e++ () Re4i&"'e &#t &t ?&#iu(+ 4('&ti("+ &'#(++ I"di&< t$e &&#e4 di?i+i(" () Re4i&"'e Ret&i4 i+ ,e44 (" t#&'= t( dem('#&ti+e &"d m&=e it &tt&i"&b4e t( t$e m&++e+. T$i+ i+ bei"% (++ib4e by t$e e>t#&(#di"&#y de+i%" ((4 () I"di&" &"d i"te#"&ti("&4 de+i%"e#+< i"te%#&ti"% t$e i"te#"&ti("&4 de+i%" t#e"d+ &"d #e)e#e"'e+ () t$e I"di&" '("+ume#+.

T$e '(m&"y i+ ())e#i"% +(4uti("+ t( '(mm(" m&i"te"&"'e  #(b4em+ t$#(u%$ it+ +t&te () t$e &#t i""(?&ti?e #(du't+ 4i=e E?e#  W$ite S$i#t+< W#i"=4e )#ee #&"%e () %&#me"t+< &#(m&ti' '4(t$e+ )(# i")&"t+ &"d ui'=@d#y +(#t+,e&# t$&t e"+u#e+ (timum m(i+tu#e m&"&%eme"t. *#(du't u&4ity $&+ bee" i"%#&i"ed i"t( t$e /NA () Re4i&"'e T#e"d &"d i+ i"te%#&4 t( t$e mi++i(" () 7 Gra+a9 D": B+a:a”. T$e u&4ity +y+tem &#e de+i%"ed< im4eme"ted &"d m("it(#ed &+  e# i"te#"&ti("&4 +t&"d&#d+ by & $i%$4y '(mete"t te&m ()   #()e++i("&4+. T( de4i?e# t$e 'u+t(me# t$e be+t ?&4ue )(# t$ei# m("ey. O"4y t$(+e  #(du't+ t$&t dem("+t#&te &" e>em4&#y +&)ety &"d u&4ity meeti"% b(t$ im4i'it &"d e>4i'it "eed+ () t$e '("+ume# &#e &#(?ed )(# u#'$&+e. S(me () t$e u&4ity +t&"d&#d+ t$&t &#e bei"% )(44(,ed &#e Ame#i'&" A++('i&ti(" () te>ti4e+< '$emi+t+ &"d '(4(u#i+t+. Ame#i'&" St&"d&#d< ISO &"d BIS met$(d+.

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(# t$e )i#+t time i" (#%&"i+ed #et&i4< Re4i&"'e T#e"d+ i"t#(du'i"% Ma1" % M"a*4r" t&i4(#i"% +e#?i'e ())e#i"% 'u+t(mi+ed )it+ t( &44 t$e 'u+t(me#+ buyi"% )&b#i' )#(m t$e +t(#e &t #i'e+ '(m&tib4e t( "ei%$b(u#$((d t&i4(#+. Re4i&"'e T#e"d+ ())e#i"% & $(m(%e"(u+ mi> () #i?&te 4&be4 ()   b#&"d+ &'#(++ me"F+< ,(me"F+< &"d '$i4d#e"F+ '&te%(#y t( )u4)i4 e?e#y 'u+t(me#F+ #eui#eme"t+. T$e N"%0r9 #&"%e () %&#me"t+ '(m#i+e+ () )(#m&4 ())i'e ,e&#  &"d '(44e'ti(" )(# me" &"d ,(me"< ,$i4e t$e N"%5-a #&"%e< +$(,'&+e+ & +m&#t '&+u&4 '(44e'ti(" )(# t$e e?(4?i"% ,(#=4&'e. T$e DNM; #&"%e $&+ bee" de?e4(ed ,it$ & '4e&# )('u+ (" t$e y(ut$ () I"di&< ())e#i"% t$em e>'4u+i?e4y '#&)ted )&+$i(" %&#me"t+ 4i=e /e"im+< T@+$i#t+ et'. S5ar*+ #&"%e () I"di&" ,e&# )(# ,(me"< ())e#+ t$e )i"e+t

'(44e'ti(" () +&4,&# =u#t&+< '$u#id&#+ &"d & )&+t e?(4?i"% i> &"d &t'$ #&"%e () %&#me"t+. A" e>'4u+i?e 4&be4 Pa1a $&+ bee" de?e4(ed )(# t(dd4e#+< ,$i4e t$e FREND< #&"%e () %&#me"t+ ,(u4d '(m4eme"t t$e ,&#d#(be+ () t$e %#(,i"% %e"e#&ti(" ()   b(y+ &"d %i#4+. •

•

•

 A&#t )#(m t$i+ #i?&te 4&be4< t$e +t(#e i+ &4+( ())e#i"% +(me ()  t$e m(+t #e"(,"ed b#&"d+ i" t$e '(u"t#y 4i=e e?i+ St#&u++ Si%"&tu#e< *ete# E"%4&"d< I"di%( N&ti("< Ame#i'&" T(u#i+te#< J($" *4&ye#+ et'. S(me de+i%"e# 4&be4+ eit$e# di#e't4y (# t$#(u%$ t$ei# +ub b#&"d+ m(+t () t$e+e e>'4u+i?e4y )(# Re4i&"'e T#e"d+. ("ti"ui"% t$e t#&diti(" () #e&'$i"% (ut t( t$e midd4e '4&++ () t$e '(u"t#y< t$e 'u##e"t ())e#i"% )#(m Re4i&"'e T#e"d+ i+ e&+i4y &))(#d&b4e t( t$e I"di&" '("+ume#. T$e +e'i)i' #i?&te 4&be4 '&44ed Fr*% C-a**, i+ de+i%"ed t( '&te# t( t$e #&"%e () %&#me"t+ 'utti"% &'#(++ me"F+< ,(me"F+< &"d '$i4d#e"F+ ,e&# t( de4i?e#  e>t#eme ?&4ue t( t$e I"di&" '("+ume#+. T&=i"% )(#,&#d t$e ?(i'e () S$#i u=e+$ Amb&"i< $&i#m&" 9 &"&%i"% /i#e't(#< Re4i&"'e I"du+t#ie+ td< Re4i&"'e T#e"d+ de4i?e# u"m&t'$ed &))(#d&bi4ity< u&4ity &"d '$&i" () #(du't+ +e#?i'e+ t( t$e '("+ume#.

•

Re4i&"'e Ret&i4 '("ti"ue+ t( )i"e tu"e it+ ())e#i"% &"d 4i+te"i"% t( it+ 'u+t(me#+ &"d 4e&#"i"% )#(m t$em. T$i+ &+ t$e $&i#m&" e"?i+i("+< ,i44 be t$e be%i""i"% () t#&"+)(#m&ti(" () I"di&" Ret&i4 ,it$ be"e)it+ )(# t$e '("+ume#.

Pr:a%" -a#"-* # R"-a" Tr"1*

E=%"ra- Bra1 Tr"1

I R"-a"

RELIANCE INDIAN BRAND3>

*#i?&te B#&"d

•

A8ASA SIYAHI

•

WIOW

•

E>te#"&4 B#&"d ASHITA STYE BY *RAU ASHION TA/KA

GO OOURS

Product Profle

1. Men’s Wear- Men Formal *#i?&te B#&"d: • • •

 NET*AY  NETWORK  *URIMA

E>te#"&4 B#&"d: • • • • • • • •

("d(" B#id%e 8i?&4di J($" *4&ye#+ *ete# E"%4&"d  Net,(#=  8im&4 #im+(u"e 4ub Tu#t4e M"?* Ca*4a-3>

*#i?&te B#&"d: • • • •

/N3 TEAS*IRIT *ERORA3 GRA8ITI

E>te#"&4 B#&"d: • • • • • • • • • •

*ROINE /UKE ASSI *OO TAANM TWIS YING AHINE JOHN *AYER  EE OO*ER  *AR3 KIER 

@. W$"?* W"ar3>

*#i?&te B#&"d: • • • • • • • •

*ERORA3 TEAS*IRIT RIO HUSS /N3 A8ASA I"di&" We&# USHION GRA*HITE

E>te#"&4 B#&"d: • • • • • • • • •

RISOUNE UB USHION TA/KA TAANM SIN YING AHINE ONTE ARO EE OO*ER  REA* JEANS KRAUS

. ID?S W"ar3>   BOYS

*#i?&te B#&"d: • • • •

TEAS*IRIT REN/M /N3 *OINTO8E

GIRS@ *#i?&te B#&"d: • • • •

 TEAS*IRIT *OINTO8E REN/M A8ASA

E3TERNA BRAN/:@ • • • •

 GINI AN/ JONY 612 EAUGE  NAUTINAT A* *AYER 

SWOT ANAL2SIS3@

STRENGTH:  (,e# *#i'e  (u"+< 8(u'$e#   *#(m(ti("&4 *#(du't+  G((d Du&4ity  8&4ue t( m("ey  U"de#+t&"di"% t$e 'u+t(me# "eedI+  Im4eme"t&ti(" () t$e i"t t$e(#y  O))e# (" "&ti("&4 $(4id&y 4i=e 15 &u%u+t< 26 -&"< 16 -u"e.  U4tim&te ())e# ())e# )(# t$e ,$(4e ye&#

WEAKNESS:   

Ree&ted (44e'ti("+ N(t u'$ (44e't(" &'= O) A,&#e"e++

O**ORTUNITIES: 

Ne, *#(du't+: E>&"di"% Bey("d 4(t$i"% T( I"'4ude (#e

S$(e+< H&"db&%+   &t&4(%+  Rem(?i"% T$e *#(du't+ W$i'$ A#e N(t Se44i"% u'$ THREATS:



T$e#e I+ A (metiti(" #(m St(#e+ i=e i)e Sty4e< *&"t&4(("+<



S$(e#F+ S$( Et'. &"y +t(#e+ H&?e T( Oe".

CUSTOMER SATISFACTION



C4*%$"r *"r:" i+ t$e #(?i+i(" () +e#?i'e+ t( 'u+t(me# be)(#e< du#i"%

&"d &)te# &It+ u#'$&+e. A''(#di"% t( Tu#b&" 7u+t(me# +e#?i'e i+ & +e#ie+ () &'ti?itie+ de+i%"ed t( e"$&"'e t$e 4e?e4 () 'u+t(me# +&ti+)&'ti("  t$&t i+ t$e )ee4i"% t$&t & #(du't (# +e#?i'e $&+ met t$e 'u+t(me# e>e't&ti(".; 

It+ im(#t&"'e ?&#ie+ by #(du't< i"du+t#y &"d 'u+t(me# de)e'ti?e (#   b#(=e" me#'$&"di+e '&" be e>'$&"%ed< ()te" ("4y ,it$ & #e'eit &"d ,it$i" & +e'i)ied time )#&me. Re4i&"'e T#e"d+ ,i44 ()te" $&?e & de+= (#  '(u"te# de?(ted t( de&4i"% ,it$ #etu#"+.



E>'$&"%e+ &"d '(m4&i"t+< (# ,i44 e#)(#m #e4&ted )u"'ti("+ &t t$e (i"t () +&4e t$e e#'ei?ed +u''e++ () +u'$ i"te#&'ti("+ bei"% dee"de"t (" em4(yee+ 7,$( '&" &d-u+t t$em+e4?e+ t( t$e e#+("&4ity () t$e %ue+t.;



u+t(me# +e#?i'e 4&y+ &" im(#t&"t #(4e i" &" (#%&"i&ti("F+ &bi4ity t( %e"e#&te i"'(me &"d #e?e"ue. #(m t$&t e#+e'ti?e< 'u+t(me# +e#?i'e +$(u4d be i"'4uded &+ &#t () &" (?e#&44 &#(&'$ t( +y+tem&ti' im#(?eme"t. A 'u+t(me# +e#?i'e e>e#ie"'e '&" '$&"%e t$e e"ti#e  e#'eti(" 'u+t(me# $&+ () t$e (#%&"i&ti(".



u+t(me# +u(#t i+ & #&"%e () 'u+t(me# +e#?i'e+ t( &++i+t 'u+t(me#+ i" m&=i"% '(+t e))e'ti?e &"d '(##e't u+e () & #(du't. It i"'4ude+ &++i+t&"'e i" 4&""i"%< i"+t&44&ti("< t#&i"i"%< t#(ub4e +$((ti"%< m&i"te"&"'e< u%#&di"%< &"d di+(+&4 () & #(du't.



A mu4ti@t&+= (+iti(" d#&,i"% (" e>te"+i?e USTOER SER8IE e>e#ie"'e t( &d?&"'e & #(?e" t#&'= #e'(#d )(# de?e4(i"% &"d m&i"t&i"i"% =ey &''(u"t+ &"d im#(?i"% de&#tme"t e))i'ie"'ie+.

O#"!"%:"*  C4*%$"r S"r:"*



*#(?ide 'u+t(me#+ &"d +t&)) ,it$ '4e&# +t&"d&#d+ &"d e>e't&ti("+ . E"+u#e &44 t$e 'u+t(me#+ '("t&'t #e&'$e+ &#(#i&te '("'4u+i("+. mi"imie i"'ide"'e+ () #ee&t '("t&'t See= t( #(?ide & +e&m4e++ +e#?i'e )(# 'u+t(me#+. *#(?ide eu&4 &"d e&+y &''e++ t( (u# +e#?i'e+ &t & time< 4&'e &"d '$&""e4



t$&t meet t$e "eed+ () #e+ide"t+< bu+i"e++e+ &"d (t$e# +t&=e$(4de#+. &te# )(# 'u+t(me#+ "eed+ i##e+e'ti?e () &%e< %e"de#< $y+i'&4 (# 



)i"&"'i&4 &bi4ity< et$"i'< (#i%i"< #&'e< #e4i%i(" (# %e(%#&$i'&4 4('&ti(". *#(?ide & #(mt< '(u#te(u+ &"d ="(,4ed%e&b4e #e+("+e t( &44 'u+t(me# 



e"ui#ie+. Eui (u# +t&)) t( #(?ide 'u+t(me#+ ,it$ &" e>'e44e"t +t&"d&#d () 

  

+e#?i'e. 

 E"&b4e (u# 'u+t(me#+ t( #(?ide )eedb&'= e&+i4y< t$#(u%$ '(m4&i"t+<



'u+t(me# +u#?ey+< et'. U+e 'u+t(me# '(m4ime"t+< '(mme"t+ &"d '(m4&i"t+ t( d#i?e im#(?eme"t+ t( +e#?i'e.



Im#(?e t$e +eed< u&4ity &"d '("+i+te"'y () #e+("+e t( e"ui#ie+ by $&?i"% (u# i")(#m&ti(" i" & )(#m&t t$&t '&" be e&+i4y &''e++ed.

C4*%$"r S"'$"%a%  R"-a" Tr"1*3>> 

Re4i&"'e t#e"d+ t&#%et $i%$e# 9 ue# midd4e '4&++ 'u+t(me#+.



T$e 4&#%e &"d %#(,i"% y(u"% ,(#=i"% (u4&ti(" i+ &  #e)e##ed 'u+t(me# +e%me"t.



Re4i&"'e t#e"d+ +e'i&44y t&#%et+ ,(#=i"% ,(me" 9 $(me m&#=et+ ,$( &#e t$e #im&#y de'i+i(" m&=e#.



Re4i&"'e &4+( t&#%et+ (" t$e y(u"% (u4&ti(" () t$e '(u"t#y &+ t$ey ,i44 )(44(, )&+$i(" m(+t4y &"d () #e4i&"'e #(m(te+ it+e4) &+ t$e I"di&F+ 4&#%e+t )&+$i(" de+ti"&ti(".



G((d 'u+t(me# +e#?i'e i+ t$e 4i)eb4((d () &"y bu+i"e++. Y(u '&" ())e# #(m(ti("+ &"d +4&+$ #i'e+ t( b#i"% i" &+ m&"y "e, 'u+t(me#+ &+ y(u ,&"t< but u"4e++ y(u '&" %et +(me ()  t$(+e 'u+t(me#+ t( '(me b&'=< y(u# bu+i"e++ ,("Ft be  #()it&b4e )(# 4("%.



G((d 'u+t(me# +e#?i'e i+ &44 &b(ut b#i"%i"% 'u+t(me#+ b&'=. A"d &b(ut +e"di"% t$em &,&y $&y  $&y e"(u%$ t(  &++ (+iti?e )eedb&'= &b(ut y(u# bu+i"e++ &4("% t( (t$e#+< ,$( m&y t$e" t#y t$e #(du't (# +e#?i'e y(u ())e# )(#  t$em+e4?e+ &"d i" t$ei# tu#" be'(me #ee&t 'u+t(me#+.



u+t(me# S&ti+)&'ti("< bu+i"e++ te#m () $(, t$e #(du't+ &"d t$e +e#?i'e+ +u4ied by t$e '(m&"y meet (# +u#&++ t$e 'u+t(me# e>e't&ti(". It i+ t$e =ey e#)(#m&"'e i"di'&t(#  ,it$i" t$e bu+i"e++. u+t(me# +&ti+)&'ti(" '&" %#e&t4y

&'$ie?ed by im&#ti"% u+t(me# Re4&ti("+$i m&"&%eme"t R i" t$e '(m&"y.

BUSINESS TECHNIUES OF CUSTOMER SATISFACTION3> 

O"e () t$e =ey 'u+t(me# +&ti+)&'ti(" te'$"iue+ i+ t$e "eed t( #(?ide )#("t 4i"e em4(yee+ ,it$ t$e &bi4ity t( #e+("d t( 'u+t(me# +itu&ti("+ ui'=4y ,it$(ut t$e e"d t( &+= )(#   e#mi++i(".



I""(?&ti(" d#i?e+ 'u+t(me#+F +&ti+)&'ti(". A+ 'u+t(me#+ "eed+ =ee '$&"%i"%< &" i""(?&ti("@d#i?e" '(m&"y i+ '&&'it&ted t( e>'eed 'u+t(me#F+ e>e't&ti("+.



T( #(?ide &)te# +&4e +e#?i'e+. i+te" &'ti?e4y &"d '&#e)u44y.



 A"ti'i&te t$&t t$e 'u+t(me# ,i44 be &+=i"% ue+ti("+. T$ey



m&y be e&+y< t$ey m&y be $&#d.



But e"'(u#&%e t$em &"y,&y. I) y(u '&"Ft #(?ide &" &"+,e#< #(mi+e t( )i"d (ut t$e &"+,e# )#(m +(me("e ,$( '&".



Be &tie"t< 4((= )#(m t$e 'u+t(me#F+ (i"t () ?ie, &"d ,(#= )#(m t$e#e. T$i+ (i"t () ?ie, ,i44 &4,&y+ %i?e y(u t$e be+t (ut4((= (" t$e +itu&ti(".



A4,&y+ =ee & +mi4e (" y(u# )&'e ,$e" de&4i"% ,it$ 'u+t(me#+ ,$i'$ '&" 4e&d t( 'u+t(me# +&ti+)&'ti(". T$i+  (+iti?e &ttitude '&" #uub ()) &"d tu#" & (te"ti&44y "e%&ti?e +itu&ti(" i"t( & (+iti?e e>e#ie"'e.

RECENT METHODS THAT TODA2S FIRM ADOPT TO INCREASE THE CUSTOMER SATISFACTION3>>

I" (#de# t( +t&y '(metiti?e &"d #em&i" #()it&b4e< bu+i"e++e+ $&?e t( )('u+ (" t$e u&4ity () t$ei# 'u+t(me# +e#?i'e. (m&"ie+ t$&t i"?e+t time< e"e#%y &"d m("ey i"t( de?e4(i"% &"d "u#tu#i"% u&4ity +( 'u+t(me#+ '&" $&?e &

+&ti+)&'t(#y e>e#ie"'e &#e %(i"% t( be m(#e #()it&b4e &"d bette# 4i=e4y t( e>e#ie"'e m(#e +u+t&i"ed %#(,t$ (?e# t$e 4("%@te#m. C4*%$"r Car"3 

S(met$i"% ,$i'$ i+ d("e e?e" &)te# t$e #(du't i+ u#'$&+ed. &"y '(m&"ie+ &#e i"te#e+ted i+ ="(,i"% t$e #e&+("+ ,$y '("+ume#+ $&?e u#'$&+ed t$e %((d+ &"d +e#?i'e+ (# e?e" t$e %((d+ &#e "(t u#'$&+ed.



 &"&%e#+ i"te#e+ted i" 'u+t(me# '&#e t#y t( '(44e't & d&t&b&+e &+ t( ,$y t$e 'u+t(me#+ $&?e u#'$&+ed t$e '(metit(#+ #(du't &"d +e#?i'e &"d ,$&t ,i44 be t$e 4e?e4 () +&ti+)&'ti(" i) it i+ i"t#(du'ed i" (u# #(du't (# +e#?i'e.

C4*%$"r F4*3 

W$e" e?e#y("e i" t$e (#%&"i&ti(" m&=e e))(#t+ t( )('u+ t$e &'ti?itie+ t(,&#d+ t$e +&ti+)&'ti(" () t$e 'u+t(me#+ #i%$t )#(m t$e +t&%e () "e, #(du't 4&""i"% &"d t( #(du't m(di)i'&ti(" t( t$e +t&%e () e4imi"&ti(" () t$e %((d+ &"d +e#?i'e+ e?e#yt$i"% #e?(4?e+ &#(u"d t$e 'u+t(me#+.

C4*%$"r S"r:" Tra'3 

A"(t$e# +t#&te%y t( im#(?e 'u+t(me# +&ti+)&'ti(" i+ t( i"?e+t i" 'u+t(me# +e#?i'e t#&i"i"%. A44 em4(yee+ +$(u4d be (" b(&#d ,it$ $(, t( t#e&t 'u+t(me#+ &"d $e4 t$em %&i" & ?&4ued e>e#ie"'e.



T$e e>e#ie"'e t$e e(4e $&?e #e'ei?ed i+ t$e m(+t im(#t&"t &+e't i" +e44i"% u#e +e#?i'e+ (# +e#?i'e+ ,it$ t&"%ib4e %((d+. O"'e t$e 'u+t(me# i+ +&ti+)ied ,it$ t$e +e#?i'e $i+ 4(y&4ity t(,&#d+ t$&t  #(du't (# '(m&"y i+ &t it+ e&=.

C$$4a%3

(mmu"i'&ti(" ,it$ 'u+t(me#+ i+ &4+( im(#t&"t. ItF+ & %((d ide& t( &4,&y+ #(?ide 'u+t(me#+ ,it$ ,&y+ t$ey '&" '("t&'t y(u &"d ())e# ,&y+ t( '("t&'t t$em. O))e#i"% e@m&i4< te4e$("e 4i"e< ,eb '("t&'t (# (t$e# ,&y+ )(#  'u+t(me#+ t( ())e# '(mme"t+ &"d '(m4&i"t+ i+ () ?&4ue.

C4*%$"r R"-a%*+5 Maa'"$"% (CRM) *%0ar"3> 

u+t(me# Re4&ti("+$i m&"&%eme"t i+ & #('e++ () m&"&%i"% det&i4 i")(#m&ti(" &b(ut i"di?idu&4 'u+t(me# &"d '&#e)u44y &44 t$e 'u+t(me#+ t(u'$ (i"t ,it$ t$e &im () m&>imii"% 'u+t(me# +&ti+)&'ti(" &"d 'u+t(me# 4(y&4ity.



u+t(me# Re4&ti("+$i m&"&%eme"t $&+ be'(me & +t#&te%y m&"y '(m&"ie+ em4(y t( $e4 i"'#e&+e 'u+t(me#  +&ti+)&'ti(". T$#(u%$ u+i"% R t((4+ &"d &''(m&"yi"%  $i4(+($y< bu+i"e++ '&" e>&mi"e &"d &"&4ye ,$&t 'u+t(me#+ ,&"t &"d +t#i?e t( meet t$i+ dem&"d be)(#e t$ey e?e" ,&4= i" t$e d((#.

BENEFITS3> 

R &im+ &t i"di?idu&4 'u+t(me#+. It t#ie+ t( de?e4( 'u+t(me#+F #e4&ti("+$i by 4((=i"% i"t( $i+ "eed+ &"d #eui#eme"t+.



R $e4+ i" t,( ,&y '(mmu"i'&ti("+ by u"de#+t&"di"% t$e me++&%e () t$e 'u+t(me#+ &"d #e+("di"% t( it.



 R $e4+ t( 'u+t(mie t$e #(du't+ &"d t$e#eby #edu'i"% t$e #&te ()  'u+t(me# de)e'ti(".



R te44+ t$e '(m&"y ,$&t #(du't (# +e#?i'e+ t$e 'u+t(me# "eed+ t(d&y &"d ,$&t it ,i44 "eed i" )utu#e.

A*9 Fr F""1#a93 

Bei"% i"te#e+ted i" 'u+t(me# )eedb&'= i+ &4,&y+ & ?&4u&b4e #&'ti'e t( e"%&%e i" t( i"'#e&+e 'u+t(me# +&ti+)&'ti(". W$&t bette# +t#&te%y &"d te'$"iue t( )i"d (ut $(, t( +&ti+)y 'u+t(me#+ t$&" t( &+=  t$em



T&4=i"% t( 'u+t(me#+ &+ t$ey +$(< &"d t$e" )(44(,i"% u ,it$ '&44+ (# e@m&i4+ &#e &44 %((d ,&y+ t( %et )eedb&'=.

Cr"a%' C4*%$"r D"-'+%3



u+t(me# de4i%$t i+ ,$e" t$e +t&"d&#d () t$e %((d+ &"d +e#?i'e+ &#e mu'$ $i%$e# t$&" t$e e>e't&ti("+ () t$e 'u+t(me#+ t$i+ "(t ("4y +&ti+)ie+ t$em but +u##i+e &"d de4i%$t+ t$em.



u+t(me# de4i%$t dee"d+ (" t$e #e4i&bi4ity )&'t(# () t$e '(m&"y. T$i+ i+ t$e &bi4ity t( e#)(#m ,$&t $&+ bee" #(mi+ed t( t$e 'u+t(me#. (m&"ie+ ,$( )('u+ (" 'u+t(me# de4i%$t+ +$(u4d be dee"d&b4e &"d $&?e &''u#&'y i" de4i?e#i"% t$e +e#?i'e+ t( t$e 'u+t(me#+.

Pr$%a- S%ra%"'"* :@ 

*#(du't *#(m(ti(" i+ ("e () t$e "e'e++itie+ )(# %etti"% y(u# b#&"d i" )#("t () t$e ub4i' &"d &tt#&'ti"% "e, 'u+t(me#+.



T$e #(m(ti(" +t#&te%y i+ t$e m(+t ?i+ib4e m&#=eti"% +t#&te%y.



It i+ de+i%"ed t( %et t$e &tte"ti(" () #(+e'ti?e 'u+t(me#+ &"d '("?i"'e t$em t( buy )#(m y(u# bu+i"e++.



*#(m(ti(" i+ '(mmu"i'&ti(" i"te"ded t( e#+u&de< i")(#m< (# #emi"d & t&#%et &udie"'e &b(ut & bu+i"e++ (# it+ #(du't+.



T$e #(m(ti(" +t#&te%y i"?(4?e+ 4&""i"%< dete#mi"i"% t$e #i%$t  #(m(ti("&4 mi>< &"d +e4e'ti"% +e'i)i'  #(m(ti("&4 &'ti?itie+.

Pr$%a- O#!"%:"*3

*#(m(ti("&4 Ob-e'ti?e+ i+ &#t () &" (?e#&#'$i"% m&#=eti"% +t#&te%y. #e&ti"% & b#&"d ide"tity ,it$ im&%e#y< &"d +4(%&"+ i+ t$e )i#+t +t&%e () & m&#=eti"% '&m&i%"< )(44(,ed by e>&"ded me++&%i"%< eit$e# di#e't4y t$#(u%$  e#+("&4 em&i4 m&#=eti"% '(mmu"i'&ti("+ (# t$#(u%$ +('i&4 medi&.

Pr$%a- B41'"%:@

A +e'i)ied &m(u"t () m("ey +et &+ide t( #(m(te & bu+i"e++P (#  (#%&"i&ti("P+ #(du't+ (# be4ie)+. *#(m(ti("&4 bud%et+ &#e '#e&ted t( &"ti'i&te t$e e++e"ti&4 '(+t+ &++('i&ted ,it$ %#(,i"% & bu+i"e++ (# m&i"t&i"i"% & b#&"d "&me. Pr$%a- M=3

*#(m(ti("&4 mi> t$e '(mbi"&ti(" () di))e#e"t #(m(ti("&4 e4eme"t+ t$&t & '(m&"y u+e+ t( #e&'$ &"d i")4ue"'e (te"ti&4 'u+t(me#+ .

Advertising: T$e &id "(" e#+("&4 #e+e"t&ti(" () ide&+< %((d+< (# +e#?i'e+ di#e'ted &t & m&++ &udie"'e by &" ide"ti)ied +("+(# by me&"+ () #i"t &"d b#(&d'&+t. T5"*  A1:"r%*'>      

Se'i&4ty item+ I"te#"et R&di( Te4e?i+i(" Outd((# &d?e#ti+i"% &%&i"e+

  Ne,+&e#+

P4#-%3 

e&"+ '&44i"% &tte"ti(" t( y(u#+e4) &"d y(u# bu+i"e++. *4&'eme"t i" t$e medi& () "e,+,(#t$y item+ &b(ut & '(m&"y< #(du't< (# e#+(".



*ub4i' #e4&ti("+ m&y %e"e#&te u"+(4i'ited ub4i'ity ,$e" +u'$ &'ti?itie+ &#e #e(#ted by t$e medi&. *ub4i' #e4&ti("+ &'ti?itie+ de+i%"ed t( '#e&te %((d,i44 t(,&#d & bu+i"e++ (# '("t#(4 d&m&%e d("e by "e%&ti?e ub4i'ity.

P"r*a- S"--'3 

*e#+("&4 +e44i"% i+ ,$e#e bu+i"e++ u+e e(4e t( +e44 t$e #(du't &)te# meeti"% )&'e@t(@)&'e ,it$ t$e 'u+t(me#. T$e +e44e#+  #(m(te t$e #(du't t$#(u%$ t$ei# &ttitude< &e&#&"'e &"d +e'i&4i+t #(du't ="(,4ed%e. T$ey &im t( i")(#m &"d e"'(u#&%e t$e 'u+t(me# t( buy< (# &t 4e&+t t#i&4 t$e #(du't.



*e#+("&4 +e44i"% i+ t$e m(+t t#&diti("&4 met$(d< de?i+ed by m&"u)&'tu#e+< )(# #(m(ti(" () t$e +&4e+ () t$ei# #(du't+.



*e#+("&4 +e44i"% u+ed t( be t$e ("4y met$(d u+ed by m&"u)&'tu#e#+ )(# #(m(ti(" () +&4e+.

N""1 r 5"r*a- *"--'3

Reui#eme"t+ () #(du't dem("+t#&ti("  I44ite#&te #(+e't+  T#&diti("&4 "e'e++ity () e#+("&4 +e44i"%  Eme#%e"'e () &" e"ti#e4y "e, tye () #(du't   Need t( de?e4( #e4&ti("+ ,it$ 'u+t(me#+  S(u#'e () m&#=eti"% #e+e&#'$ d&t&  T( #em(?e mi+'("'eti("+ '&u+ed by '(metiti?e 

&d?e#ti+i"% S&4e+ *#(m(ti(":@ 

O"e tye () +&4e+ #(m(ti(" m&y be t( i"'4ude & 5r"$4$ ,it$ & u#'$&+e.



Pr"$4$ &"y item () ?&4ue t$&t & 'u+t(me# #e'ei?e+ i" &dditi("

t( t$e %((d (# +e#?i'e u#'$&+ed de+i%"ed t( &tt#&'t "e, 'u+t(me#+ (# bui4d 4(y&4ty &m("% e>i+ti"% 'u+t(me#+< t$ey m&y i"'4ude '(u("+ &"d %i)t+. 

S(me '(m&"ie+ %i?e & r"#a%" (" u#'$&+e+. R"#a%"

& #etu#"

() &#t () t$e u#'$&+e #i'e () & #(du't u+ed &+ &" i"'e"ti?e )(#  'u+t(me#+ t( u#'$&+e t$e #(du't.

Tye+ () S&4e+ *#(m(ti(":     

/i+4&y+ *#emium+ Reb&te+ S&m4e+ S,ee+t&=e+ &"d '("te+t+

Pr$%a- A%:%"* # R"-a" Tr"13> 

Re4i&"'e T#e"d+ i+ d(i"% di))e#e"t tye+ () #(m(ti("&4 &'ti?itie+ ,it$ & m&i" &im b#i"%i"% i" m(#e 'u+t(me#+ i"t( t$e +t(#e+.



• • •

Re4i&"'e i+ )('u+i"% (" &tt#&'ti"% 'u+t(me#+ t$#(u%$ di))e#e"t tye+ ()  ,&4= i" d#i?e" &'ti?itie+. edi& 4&" T#e"d +ty4i+$ Se&+("&4 ())e#+.

. M"1a P-a3>

Media plan involves communication thou!h di"eent media such as #int media social media Radio Cinema Outdoo communication$ • • • • •

Print Media: Re4i&"'e t#e"d+ i+ u+i"% t$e #i"t medi& &+ ("e () it+ #(m(ti("&4 &'ti?itie+< Re4i&"'e +e"d+ 4(t () m("ey i" #i"ti"% it+ &d?e#ti+eme"t+ i" t$e m(+t m&-(# "e, d&4ie+. T$e &d?e#ti+eme"t ,i44 be #i"ted m(+t4y (" t$e ,ee=e"d+ #id&y< S&tu#d&y &"d Su"d&y+ i" +u'$ & ,&y t$&t t$e &d?e#ti+eme"t+ ,i44 %#&b t$e #e&de#F+ &tte"ti(" &"d m&=i"% t$em t( '(me i"t( t$e +t(#e+< ,$i'$ ,i44 "(t ("4y i"'#e&+e t$e )((tb&44 () t$e +t(#e but &4+( i"'#e&+e t$e #e?e"ue by &tt#&'ti"% t$e e(4e t( m&=e & u#'$&+e.

Sa- M"1a> 

Wit$ t$e e?e# i"'#e&+i"% u+&%e () i"te#"et i" t$e '(u"t#y< m(+t () t$e  (u4&ti(" u+i"% t$e +('i&4 "et,(#=i"% +ite+ +u'$ &+ &'eb((=< t,itte#. 

Re4i&"'e i+ $&?i"% it+ (," b#&"d  &%e+ &"d %#(u+ i" t$e )&'eb((= ,it$ t$e $e4 () ,$i'$ Re4i&"'e i+ d(i"% +(me '&m&i%"+ i" t$e +('i&4 "et,(#=i"% +ite+ )(# #(m(ti"% it+ b#&"d+< "e, ())e#+ &"d '#e&ti"% b#&"d &,&#e"e++ t( t$e  e(4e.

 

Ra13 

Re4i&"'e t#e"d+ i+ $&?i"% (," #&di( '$&""e4 '&44ed R&di( t#e"d+ ,$i'$ ,i44 &""(u"'e t$e ())e#+ i" t$e +t(#e+ &44 t$e time< m&=i"% t$e 'u+t(me#+ ,$( e"te#  t$e +t(#e t( ="(, &b(ut &44 t$e ())e#+.



Ot$e# t$&" it+ (," #&di( '$&""e4 Re4i&"'e t#e"d+ i+ u+i"% +(me (t$e# #&di( '$&""e4+ )(# it+ #(m(ti("+. I" t$e #&di( '$&""e4+ 4i=e R&di( mi#'$i< bi% )m< #&di( 'ity et'.

C"$a3> 

Re4i&"'e t#e"d+ i+ u+i"% 'i"em&  4&" &+ ("e () it+ #(m(ti("&4 &'ti?itie+< t$ey &#e +e4e'ti"% t$e  be+t mu4ti4e>e+ &"d +i"%4e +'#ee" t$e&t#e+ i" t$e '&t'$me"t &#e&+ ,$e#e t$e mu4ti4e>e+ &"d t$e +i"%4e +'#ee" t$e&t#e+ &#e  (u4&# &"d m(#e e(4e ,i44 be ?i+iti"% t$e+e mu4ti4e>e+.

O4%1r C$$4a%3>



Re4i&"'e t#e"d+ &#e u+i"% b&""e#+ &"d H(&#di"%+ &+ t$e (utd((#  '(mmu"i'&ti(". Re4i&"'e i+ 4&'i"% t$e &tt#&'ti?e b&""e#+ &"d H(&#di"%+ ,it$ it+ ())e#+ i" t$e be+t '&t'$me"t ,$e#e t$e )4(, () (u4&ti(" ,&+ ?e#y $i%$.



Re4i&"'e t#e"d+ &4+( u+e+ '4u+te# b(&#di"%F+ i" t$e =ey t#&))i' -u"'ti("+ i" t$e m&i" 'itie+ i" t$e ,&y it ,i44 d(mi"&te t$e 4('&ti(" &"d '&t'$ t$e &tte"ti(" () t$e e(4e ,$( &#e &++i"% by t$e ,&y.

Tr"1 *%-*+3> 

Re4i&"'e ,i44 $i#e 2 (#  ?(4u"tee#+ )(# e"%&%i"% t$e '#(,d i" t$e m&44+ &"d t$e '&t'$me"t 4('&ti("+.



T$e ?(4u"tee#+ ,i44 )i"d (ut t$e ,e44 d#e++ed< %((d ,&4=i"%< %((d



4((=i"% e#+(" &"d +ty4i+$ e#+(" &"d immedi&te4y ,i44 %i?e t$&t e#+(" di+'(u"t ?(u'$e# &"d &""(u"'e t$em &+ t$e T#e"d+ Sty4i+$ by &""(u"'i"% t$em &+ T#e"d+ Sty4i+$. A44 t$e e(4e ,$( %(t t$e di+'(u"t ?(u'$e# ,i44 '(me b&'= t( t$e +t(#e+ t( #edeem t$e '(u("+.

S"a*a- "r*3>

Re4i&"'e ,i44 &4+( d( m(#e  #(m(ti("+ )(# t$e +e&+("&4 )e+ti?&4+ 4i=e '$i4d#e" d&y< &t$e#+ d&y< 8&4e"ti"eF+ /&y< (t$e#+ d&y< I"dee"de"'e /&y et' ,it$ di))e#e"t tye+ () di+'(u"t+ &"d ())e#+ #e4&ted t( t$&t +e'i)i' d&y () )e+ti?&4+ )(#   b#i"%i"% i" m(#e 'u+t(me#+ i"t( t$e +t(#e+.

T$e Re4i&"'e O"e &#d 7t$e &#d; i+ i++ued by &"d #em&i"+ t$e #(e#ty ()  Re4i&"'e #e+$ imited 7Re4i&"'e;.

1.

Re4i&"'e O"e embe#+$i *#(%#&m 7*#(%#&m; u(" Re4i&"'e &''eti"% t$e &4i'&ti(" )(#m (?e#4e&) du4y )i44ed i" by t$e &4i'&"t ,it$ t#ue< &''u#&te &"d '(m4ete i")(#m&ti(" &"d +ubmitted &t t$e #et&i4 (ut4et+ () Re4i&"'eF+ &))i4i&te &#ti'i&ti"% i" t$e *#(%#&m 7St(#e;< &4("% ,it$ &44 "e'e++&#y d('ume"t+ &+ +e'i)ied by Re4i&"'e$

2.

A e#+("F+ &4i'&ti(" )(# e"#(4me"t i" t$e *#(%#&m (# u+e () t$e &#d +$&44 be deemed t( be &''et&"'e () t$e te#m+ &"d '("diti("+ +et (ut $e#ei" &"d &dditi("&4 te#m+ &"d '("diti("+ +e'i)ied by Re4i&"'e )#(m time t( time 7Additi("&4 Te#m+ &"d ("diti("+; &"d &?&i4&b4e &t t$e St(#e u(" #eue+t.

.

T$e &4i'&"tL t$e u+e# () t$e &#d 7embe#; $e#eby &'="(,4ed%e+ t$&t $eL+$e $&+ u"de#+t((d &"d &''et+ t$e te#m+ &"d '("diti("+ +et (ut $e#ei" &"d t$e te#m+ &"d '("diti("+ &?&i4&b4e &t t$e St(#e &"d &%#ee+ t$&t t$e +&me ,i44 be bi"di"% u(" $imL$e#  &"d $eL+$e +$&44 "(t di+ute t$e +&me.

!.

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6.

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11.

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() &"y '(u#t (# (t$e# '(mete"t &ut$(#ity. &#d$(4de# $e#eby u"'("diti("&44y e#mit+ +u'$ di+'4(+u#e+. 12.

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RESEARCH METHODOLOG2 T%-"  %+" 5r!"%3

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tye &"d u&4ity () +e#?i'e+ #(?ided by t$e Re4i&"'e t#e"d+ t( t$e 'u+t(me#+. T$e #e+("+e () t$e 'u+t(me# i+ #e'(#ded (" & %#&de +'&4e ()  +t#("%4y di+&%#ee< u"'e#t&i"< &%#ee &"d +t#("%4y &%#ee )(#  +(me ue+ti("+. T$e )i44ed u i")(#m&ti(" ,&+ &"&4yed t( (bt&i" t$e #eui#ed i"te##et&ti(" &"d t$e )i"di"%+.

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Aa-**3

#(m t$e &b(?e d&t& it ,&+ '4ey (b+e#?ed t$&t !Q () e(4e '&me t( ="(, &b(ut #e4i&"'e t#e"d+ t$#(u%$ t$ei# )#ie"d+ &"d #e4&ti?e+ &"d 2Q ()   e(4e t$#(u%$ b&""e#+ &"d $(&#di"%+< t$#(u%$ 4e&)4et+ i+ 1Q &"d t$#(u%$ "e,+&e# &d?e#ti+eme"t i+ 16Q. I%"r5r"%a%3

#(m t$e &b(?e &"&4y+i+ it '&" be (b+e#?ed t$&t &4m(+t &44 t$e 'u+t(me#+ e"te#i"% i"t( t$e +t(#e 4i=e t( ?i+it t$e +t(#e &%&i". Re4i&"'e $&?e t( m&i"t&i" &

 bette# #e4&ti("+$i ,it$ t$e 'u+t(me#+ )(# m&=i"% t$em t( '(me i"t( #e4i&"'e t#e"d+ +t(#e+ &%&i" by t#&i"i"% t$e em4(yee+ )(# &++i+ti"% 'u+t(me#+.

-. -' . '

.

W+" 1 4 4*4a-- *+5 r  % r"-a" %r"1*

Particular Ma: Me!a mat Li%est2le #antaloons Othes  Total

Frequency -) 8 / 7 +

!alid Percent &/ -/ &+ -& -+

.'

-''

Aa-**3

#(m t$e &b(?e it i+ (b+e#?ed t$&t 26Q #e)e# +$(i"% i" m&>< 16Q i" e%& m&#t< 1!Q &"t&4(("+< 12Q i" i)e+ty4e &"d Q i" (t$e# tye+ () #et&i4 &&#e4 +t(#e+. I%"r5r"%a%3

#(m t$e &b(?e &"&4y+i+ it i+ ?e#y '4e&# t$&t ,e '&" '("+ide# &> &"d B#&"d )&'t(#y &+ t$e '4(+e '(metit(#+ () Re4i&"'e t#e"d+. *&"t&4(("+ &#e &4+( '("+ide#ed &+ t$e '(metit(#+. S(< Re4i&"'e t#e"d+ '&" '("'e"t#&te (" d(i"%  #(m(ti("+ bette# t$&" it+ '(metit(#+ )(# &tt#&'ti"% m(#e 'u+t(me#+. 10. W4-1 4 -9" % r"$$"1 r"-a" %r"1* % 4r r"1* a1 a$- Particular  9es No  Total

Frequency +) 7 .'

!alid Percent 8/ -+ -''

Aa-**3

6Q () #e+("de"t+ +&id t$&t t$ey ,(u4d 4i=e t( #e'(mme"d #e4i&"'e t#e"d+ t( t$ei# )#ie"d+ &"d #e4&ti?e+< ("4y 1!Q +&id t$&t t$ey ,(u4d "(t 4i=e t( #e'(mme"d #e4i&"'e t#e"d+. I%"r5r"%a%3

It i+ ?e#y %((d )(# #e4i&"'e t#e"d+ t$&t 6Q () e(4e ,$( &#e '(mi"% i"t( +t(#e 4i=e t( ?i+it t$e +t(#e &%&i" &"d &4+( t$ey ,(u4d 4i=e t( #e'(mme"d #e4i&"'e t#e"d+ t( (t$e#+. S( #e4i&"'e t#e"d+ '&" '("'e"t#&te (" t$e #em&i"i"%

 e(4e ,$( &#e "(t 4i=e4y t( #e'(mme"d #e4i&"'e t#e"d+ t( (t$e#+ by &++i+ti"% t$em i" #(?idi"% ,$&t t$ey ,&"t.

FINDINGS

SUMMAR2 OF FINDINGS3 •

•

u+t(me#+ '&""(t )i"d t$e T@+$i#t+ i" +ie +m&44 &"d medium< ?e#y )e, +ie+ T@+$i#t+ &?&i4&b4e i" t$e +ie+ +m&44 &"d medium. (+t () t$e 'u+t(me#+ ,e#e 4((=i"% )(# m(#e ,e44 ="(," b#&"d+< ,$e#e Re4i&"'e t#e"d+ '("'e"t#&ti"% (" t$ei# (," #i?&te 4&be4+.

•

•

St&))+ ,e#e bu+y d(i"% t$e &##&"%eme"t () me#'$&"di+e i" t$e (e"i"% $(u#+ 11&m@2m< ?e#y )e, +t&)) &?&i4&b4e t( $e4 'u+t(me#+ (" ,ee=d&y+.

u+t(me#+ &#e "(t bei"% &+=ed by t$e +t&)) t( )i44 i" di))e#e"t tye+ ()   #(m( ())e# &4i'&ti(" 4i=e T#y.

•

A44 t$e me#'$&"di+e ,&+ "(t &##&"%ed &''(#di"% t( t$ei# +ie+.

•

Em4(yee+ ,e#e "(t ,e44 t#&i"ed i" &++i+ti"% t$e 'u+t(me#+.

•

•

•

•

•

•

•

S(me tye+ () ,(#=+ 4i=e #eb#&"di"% t$e di))e#e"t +t&44+ i" t$e +t(#e< e4e't#i' ,(#=+ $&e"i"% i" t$e +t(#e i" t$e ,(#=i"% $(u#+ '#e&ti"% di+tu#b&"'e t( t$e 'u+t(me#+.

&"y 'u+t(me#+ )ee4 t$&t e>t#& '$&#%e )(# '&##y b&%+ $&?e t( be i"'#e&+ed. u+t(me#+ i" t$e =id+ +e'ti(" )ee4 t$&t t$e '(44e'ti("+ )(# =id+ $&?e t( be i"'#e&+ed. S(me 'u+t(me#+ i" t$e =id+ +e'ti(" +&id t$&t t$e b(tt(m ,e&# )(# =id+ $&?e t( be m(#e '(4(u#)u4 but t$e =id+F b(tt(m ,e&# i" t$e +t(#e &#e 4&i" '(4(u#+< &44 &#e &4m(+t +imi4&# m(de4+. S(me 'u+t(me#+ &#e &+=i"% )(# t$e )((t,e&#. Re4i&"'e ,&+ 4((=i"% +(me 'u+t(me#+ ,$( ,e#e '(mi"% i"t( t$e +t(#e )(# buyi"% t$e )((t,e&#. A4te#&ti(" time $&?e t( be #edu'ed. &"y 'u+t(me#+ &#e ,&iti"% i" t$e +t(#e )(# &4te#&ti(". Re4i&"'e ,&+ +e"di"% 4(t () m("ey (" #(m(ti("&4 &'ti?itie+< but m("it(#i"% () #(m(ti("&4 &'ti?itie+ ,&+ ?e#y 4e++.

UESTIONNAIRE

1. NAE: S. i+$#& GEN/ER: &4e

AGE : 22 OU*ATION : Stude"t

UESTION

1. H(, )#eue"t4y d( y(u ?i+it & +t(#e /&i4y

Wee=4y

("t$4y

Yey

2. H(, mu'$ d( y(u +e"d &+ m("t$4y e>e"+e ,$i4e +$(i"% Be4(, 1000

1000@2000

2000@5000

(#e t$&" 5000

. &i" #e&+(" )(# '(mi"% t( t$e +t(#e 8&4ue )(# m("ey /i+'(u"t S&?i"% () time Wide #(du't #&"%e &?&i4&b4e B#&"d '("+'i(u+"e++ Ot$e#  !. T$e &d?e#ti+eme"t &))e't+ y(u# +$(i"% be$&?i(u# Ye+

N(

5. A#e y(u &%#ee ,it$ t$e u"'$ 4i"e Sr D"9+" $" M"+"'a” Ye+

N(

2. NAME : R. *&tt"&i= GENDER : &4e

: 25 AGE OCCUPATION : BUSINESS

1. A#e y(u $&y ,it$ t$e 4('&ti(" () +t(#e Ye+

N(

2. A#e y(u +&ti+)ied ,it$ +e#?i'e #(?ided by +t(#e Ye+

N(

. A#e y(u $&y ,it$ t$e &#=i"% )&'i4ity #(?ided Ye+

N(

!. /( y(u +$( #e%u4y &t Re4i&"'e T#e"d+ Ye+

N(

H(, ()te" ("t$4y

Du&#te#4y

Se&+("&44y O))e#+

5. W$&t i+ t$e &?e#&%e time t$&t y(u +e"d &t Re4i&"'e T#e"d+ /&i4y

Wee=4y

("t$4y

O''&+i("&44y

.

NAME : S./&+$ GENDER : &4e

AGE 3 @ OCCUPATION 3  *#()e++(# 

1. W$( &''(m&"ie+ y(u )(# t$e u#'$&+e #ie"d+

&mi4y

A4("e

2. O" ,$i'$ (''&+i("+ d( y(u m&=e u#'$&+e e+ti?&4+

Gi)t+

O))e#+

Weddi"%+

. W$i'$ Ret&i4 +$( y(u #e)e# m(#e *&"t&4(("+

Bi% B&&&#

Re4i&"'e T#e"d+

!. /( y(u +&ti+)y ,it$ (u# &?&i4&b4e ?&#iety () I"di&" ,e&#  '4(t$e+ Ye+

N(

5. I+ t$e #i'e () (u# I"di&" ,e&# '4(t$e+ #e&+("&b4e Ye+

N(

!. NAME : S. i+$#& GENDER : &4e

: 25 AGE OCCUPATION : A''(u"t&"t

1. A#e y(u %(t t$e '4(t$e+ &''(#di"% t( y(u# "eed< +ie< &"d '(4(u# Ye+ N( 2. H(, d( y(u )ee4 &b(ut t$e u&4ity I"di&" ,e&# '4(t$e+ i" Re4i&"'e t#e"d+ G((d

A?e#&%e

E>'e44e"t

B&d

. A#e y(u +&ti+)ied ,it$ (u# &?&i4&b4e b#&"d () I"di&" ,e&#  '4(t$e+ Ye+ N( !. H&?e y(u e?e# ?i+ited (u# Re4i&"'e +t(#e Ye+ N(

5. /( y(u t$i"= buyi"% %&#me"t+ ("4i"e i+ be"e)i'i&4 Ye+ N(

5. NAME : . /&+$ GENDER : &4e

AGE 3 2 OCCUPATION : T&i4(#

1. H(, m&"y time+ y(u $&?e ?i+ited t$e +t(#e +i"'e it ,&+ (e"ed i#+t 8i+it

O"'e Be)(#e

T,i'e Be)(#e

T$#i'e Be)(#e

!Time+ Be)(#e

2. W$i'$ B#&"d i+ m(+t #e)e##ed by t$e 'u+t(me#+ I"te#"&4 B#&"d

E>te#"&4 B#&"d

. Tye+ () 'u+t(me# #e)e# t$i+ b#&"d Hi%$ '4&++

idd4e '4&++

(, '4&++

!. Re&+(" )(# "(t '$((+i"% t$e b#&"d 5. A#e t$e 'u+t(me#+ +&ti+)ied ,it$ t$e #(du't i" &44 +e%me"t+ ())e#ed by Re4i&"'e T#e"d+ Ye+

N(

6.   NAME : S. S&m&"t#&y GENDER 3 &4e

1. I+ t$e #i'e &))(#d&b4e t( t$e 'u+t(me#+  

Ye+

N(

AGE : 2C OCCUPATION : e'$&"i'

2. W$et$e# Re4i&"'e T#e"d+ i+ #e)e##ed by t(d&yF+ (# Y(u"%+te#+

O?e# &%ed e(4e

. W$i'$ %&#me"t+ &d+ d( y(u #e'&44 Ge"t+ &die+ !. W$i'$ b#&"d+ () '&u+&4 d( y(u $&?e (," Je&"+

&#%(

&u+&4 S$i#t+

T@+$i#t+ (tt(" T#(u+e#+

5. O" ,$i'$ (''&+i(" d( y(u t&=e e>t#& '&#e t( d#e++ +m&#t4y &"d ,$i'$  b#&"d d( y(u =ee #e+e#?ed )(# t$i+ (''&+i("1 B#&"d e+ti?&4+

*&#tie+

/&te+

/i+'(t$eue+

Bi#t$d&y

C. NAME : S.K.H&#&   GENDER : &4e

AGE : 25 OCCUPATION : /e+i%"e# 

1. W$y d( y(u 4((= )(# & di))e#e"t b#&"d

 

8&#iety

 N(t +&ti+)ied ,it$ #e?i(u+ b#&"d u##e"t &+$i(" Du&4itie+ () "e, b#&"d 2. W$i'$ +e#?i'e d( y(u 4i=e m(+t . A#e y(u +&ti+)ied +e#?i'e+ #(?ided by (u# +t&))+  

Ye+

N(

!. /( y(u t$i"= t$&t t$e #i'e+ &#e '(metiti?e 5. /( y(u u#'$&+e t$e %((d+ &+ e# (u# #(m(ti("&4 ())e#+

: *.K.*#&$&#&. NAME GENDER 3  &4e

AGE 3 @@ OCCUPATION : Stude"t

1. /( y(u t$i"= t$&t Re4i&"'e T#e"d $&+ &44 #(du't+ &+ e# y(u# '$(i'e Ye+

b N(

2. A#e y(u $&y ,it$ t$e #etu#" (4i'y i" (u# +$( Ye+

b N(

: S.K. N&y&= . NAME GENDER 3  &4e

AGE 3 K OCCUPATION : Bu++i"e++

1. A#e y(u & #e%u4&# 'u+t(me# &t Re4i&"'e T#e"d+

Ye+

b N(

2. H(, ()te" d( y(u ?i+it Re4i&"'e T#e"d+ & /&i4y d m("t$4y

b ,ee=4y

' )(#t"i%$t4y

e (''&+i("&44y

: N.K. *#&$&#&K. NAME GENDER 3  &4e

AGE 3  OCCUPATION : Se#?i'e

1. . W$( i")4ue"'e+ y(u# u#'$&+e &t Re4i&"'e T#e"d+ &

)#ie"d+

b +e4)

' )&mi4y

d

+(u+e

2. W$( &''(m&"ie+ y(u )(# t$e u#'$&+e &

)#ie"d+

d

&4("e

b )&mi4y

' +(u+e

. O" ,$i'$ (''&+i("+ d( y(u m&=e u#'$&+e &

)e+ti?&4+

d

,eddi"%+

b %i)t+

' ())e#+

CONCLUSION 

#(m t$e &b(?e )i"di"%+ t$e )(44(,i"% &#e t$e '("'4u+i(" (" 'u+t(me# +&ti+)&'ti(" ,it$ #e%&#d+ t( #e4i&"'e t#e"d+. #(m t$e +tudy ,e '("'4ude t$&t &44 t$e 'u+t(me#+ &#e "(t )u44y +&ti+)ied ,it$(ut ("4y #e4i&"'e t#e"d+ but &4+( ,it$ t$e #em&i"i"% '(metit(#+ () #e4i&"'e t#e"d+< 'u+t(me#+ &#e )i"di"% +(me )&u4t+ ,it$ e?e#y &&#e4 +t(#e+ .



T$e 'u+t(me#+ e"te#i"% i"t( t$e +t(#e &#e $&y ,it$ t$e ())e#+ &?&i4&b4e i" t$e +t(#e t$&t t$e ())e#+ &#e %((d ?&4ue )(# t$ei# m("ey. But )#(m my (b+e#?&ti(" i '&" '("'4ude t$&t #e4i&"'e t#e"d+ ,&+ +e"di"% 4(t () m("ey )(# di))e#e"t tye+ () m&#=eti"% &"d  #(m(ti("&4 &'ti?itie+ )(# d#i?i"% m(#e 'u+t(me#+ i"t( t$e +t(#e+<  but #e4i&"'e ,&+ "(t '("'e"t#&ti"% (" '("?e#ti"% t$e e(4e ,$( e"te#ed t$e +t(#e i"t( & )i"&4 'u+t(me#+ .



A)te# '("du'ti"% & t$#(u%$ +u#?ey &"d #e+e&#'$ (" #e4i&"'e t#e"d+ it i+ (b+e#?ed t$&t it ,&+ bee" e#'ei?ed &+ & %((d b#&"d. It $&+ %((d 'u+t(me# 4(y4ity &"d &4+( &tt#&'t+ & 4&#%e "umbe# () "e, 'u+t(me#+. It &4+( ())e#+ it+ 'u+t(me# & u"iue +$(i"% e>e#ie"'e & )e, b#&"d+ '&" ())e#.



It &4+( %(t &" &d?&"t&%e () it+ 4('&ti("+ +itu&ted i" '(mme#'i&4 4('&ti("+. T$e#e &#e & %((d "umbe# () #e4i&"'e t#e"d+ +t(#e+ 4('&ted