questionnaire on FMCG

Questionnaire

I am Mohabat Singh of B.B.A. of G.N.A-I.M.T. Phagwara. I am conducting a project entiteld “Effectiveness of Television Advertisements”. I need your cooperation which will help to draw conclusive inferences…..

Q1. By watching T.V. advertisements which product you prefer to buy under the influence of advertisement? a. Electr Electroni onicc e. Farm Products

b. FMCG FMCG f. Pharma

c. Garmen Garments ts g. Others…..

Q2. How do you react when advertisements appear on T.V? a. Watch Watch with with intere interest st c. Start talking to others

b. Switch Switch to another another channel channel.. d. Get irritated.

Q3. According to you what is the main purpose behind advertisements? a. Sell Sell the product product   b. C. Increase Increase the value of Product. Product.

b. Inform Inform the custom customer. er. d. Reinforceme Reinforcement. nt.

Q4. Rank the following factors that catch your attention through T.V. advertisements? a. Humo Humorr   b. d. Brand Personali Personality ty

b. Emot Emotio ions ns e. Children Children in Advertiseme Advertisements nts

c. Fict Fictio ions ns f. Others Others

Q5. How frequently you view the T.V advertisements a dvertisements with concentration? a. Freq Freque uent ntly ly c. sometimes

b. Quit Quitee ofte often n d. Never 

Q6. Which forms of advertisement do you like more? a. Still Still imag imagee (Maga (Magazin zines es / News Newspap papers ers))  b. Moving Moving imag imagee (Telev (Televisi ision on / Inte Interne rnet) t) Q7. While shopping under the influence of T.V advertisements what do you look for? a. Value Value for money money

b. good qualit quality y

c. Product Product image image

d. Customer service

e. Latest fashion

f. Durability

ii

d. Automo Automobil biles es

g. Status Symbol

h. Uniqueness

i. Availability

j. Variety

Q8. Rate the following on Likert Scale Strongly agree

Agree

Neutral Disagree

Advertisement is more wastage of funds Brand ambassadors are the main source of attractiveness in T.V. advertisements T.V. advertisements reflects our ethics & values 90% of the T.V. advertisements are misleading. Produces an advertisements is not a cake-walk. Advertisements acts as a imbalance of budget for a middle income level person? Advertisements act as a source of T.R.P. for T.V channels? Advertisements is a measure for dumping of products? Advertisements act as a link breaker of the viewers? Identify strongly with the advertising about branded  products ;I want to be like the people in the advertisements Advertisement sometimes fires the religious issues. Q9. As an added advantage to T.V. advertisements, the following affects your buying behavior? a. Infomercials  

b. d. Billboard

b. Press

c. Radio advertisements

e. In store

f. online

Your personal details.

1. Name: ………………………………................................. 2. Sex:

a. Male

b. Female

3. Age: a. Below 20

b. 20 to 30

c. 30 to 40

d. Above 40

4. Occupation: ii

Strongly disagree

a. Student

b. Business class

c. House hold

d. Service class

d. Other Profession__________ 

ii