Questionnaire Horlicks

QUESTIONNAIRE

1. Do you you give give Horlic Horlicks ks to to your your chil child? d? a) Yes  b) No 2. a)  b) c) d) e) ")

Why do you you buy buy Hor Horli lick cks? s? Taste Nutrients Flavors rice !vail ailabil abilit ity y ackaging

#. $ate the "ollo%ing attributes o" Horlicks. Horlicks. Fro& the scale o" 1'( %ith 1 being highly highly dissatis"ied dissatis"ied and ( being highly satis"ied

Seri al No.

Particulars

A

Taste

B

ackage



Flavors

D

rice

!

 Nutrients

*. a)  b) c)

Highly Dissatisf ed (1)

Dissatisf ed

Neutr al

Satisf ed

(2)

(3)

(4)

Highly Satisfe d (5)

+" Horlicks Horlicks is not not available available in your your nearby nearby store store %ould %ould you? you? ,uy any any oth other er hea healt lth h drin drink  k  Will -ost-one -ost-one your -urchase ove ove to anot another her stor storee in sear search ch "or "or it

(. Ho% likely likely are you you to buy buy Horlick Horlickss during during the ne/t t%o t%o &onths &onths?? 1 0trongly !gree

2

#

*

( 0trongly Disagree

. Which adverti advertise&en se&ents ts &ediu& &ediu& attracts attracts you the &ost &ost to &ake your -urchase -urchase decision decision o" Horlicks Horlicks?? a) Television

 b) c) d) e)

Ne%s-a-er  Word'o"'&outh nline Hoardings

3. Do you -ersonally connect yoursel" %ith the T4 ads o" Horlicks? 1

2

#

*

(

0trongly !gree

0trongly Disagree

5. Do the "acts -ro6ected in the advertise&ents &otivate you to buy Horlicks? 1

2

#

*

0trongly !gree

( 0trongly Disagree

7. Do you think Horlicks is &uch &ore e""ective than any other health drink? 1 2 # * ( 0trongly !gree 0trongly Disagree 18. First +&-ression o" Horlicks

11. +s Horlicks u- to your e/-ectation a) Y90  b) N 12. Will you reco&&end Horlicks to other -arents? c) Y90 d) N

 Na&e:

1#. a)  b) c) d)

!ge: 2('#8 #1'#( #' *8 !bove *8