COMPANY PROFILE Augere Wireless Broadband Bangladesh Limited, also known as QUBEE, is Bangladesh's
largest telecommunication company in international long distance, enterprise data and internet services. Part of the QUBEE along with its global subsidiaries is a leading global provider of the new world of communications.
With a reported target of 6 cities and 40 towns, QUBEE has major plans for the expansion of its WIMAX services in Bangladesh. We conduct sales-support strategy for WiMAX.
WIMAX
WiMAX WiMAX (Worl (Worldwi dwide de Intero Interoper perabi abilit lity y for Microw Microwave ave Access Access)) is design designed ed to delive deliverr nextnextgenera generatio tion, n, high-s high-speed peed mobil mobilee voice voice and data data servic services es and wirele wireless ss “last“last-mil mile” e” backhaul backhaul connections that could potentially displace a great deal of existing radio air network (RAN) infrastructure. For network providers, this will enable an expansive array of multimedia and realtime subscriber subscriber services services that go well beyond current current 2.5/3G applications, applications, including including mobile mobile streaming media services, mobile TV, Unified Communications, and Voice over IP (VoIP), which, for the first time, becomes practical and viable on a metro-wide scale through WiMAX.
Network service providers can’t take full advantage of mobile voice and multimedia over IP unless there is the potential to manage Quality of Service (QoS). With this in mind, five distinct classes of service quality have been built into WiMAX, allowing a more robust and resilient connect connection ion for users users who requir requiree time-s time-sens ensiti itive ve applica applicatio tions ns and servic servicee level level agreem agreement entss (SLAs). WiMAX can offer a large wireless access network footprint to subscribers (similar to data-enabled cellular services such as UMTS/CDMA), while at the same time providing higher throughputs that are similar to WLAN networks. With its large footprint, high access speeds, built-in QoS and SLA capabilities, WiMAX is an ideal access network for next-generation converged voice and data services and streaming wireless multimedia.
PREFACE 1
Auge Augere re was esta establ blis ished hed in Septe Septemb mber er 2007 2007 by an expe experi rien ence ced d team team of glob global al tele teleco coms ms executives with the vision of delivering 'broadband for all'. It is committed to achieving this through the delivery of fast, reliable broadband internet services in emerging markets using wireless technology.
HISTORICAL PREVIEW OF AUGERE
Augere Augere has an establ establish ished ed leader leadershi ship p team team in place place with with over over 50 years years experi experienc encee in the telecom telecommun munica icatio tions ns indust industry ry.. The Company Company succes successfu sfull lly y raised raised $125m $125m in a first first round round of investment from France Telecom, New Silk Route and Vedanta and up to a further $50m in a second funding round from Harbinger Capital Partners.
The acquisition of spectrum and licenses is well underway. Augere currently has access to spectrum in Pakistan, Bangladesh, Uganda and Rwanda. Licenses are also being actively pursued in countries across Africa, South and South East Asia.
Augere's first commercial network launched under the Qubee brand in Pakistan in July 2009 and was closely followed by the Bangladesh network in October 2009. A pilot network is currently being trialed in Uganda with a view to a commercial launch later this year, closely followed by Rwanda. Qubee services in Pakistan are offered by Sharp Communications (Private) Limited, a wholly owned subsidiary of Augere Pakistan (Private) Limited.
QUBEE Qubee is a new and exciting company from Augere providing fast and reliable broadband intern internet et servic services es to reside residenti ntial al and busine business ss custom customers ers across across Bangla Banglades desh. h. We believ believee that that ever everyo yone ne shou should ld be able able to enjoy enjoy trou troubl blee-fr free ee acces accesss to the the inte intern rnet et and and the the worl world d of opportunities that it brings. Our aim is to make a magical internet experience available to everyone, everyday, without exception.
Qubee is the creation of a group of global telecoms professionals who saw that a new technology called WIMAX could really change the internet experience for millions of people worldwide. 2
WIMAX means that we you don’t need telephone lines or cable to get connected: all we need is to live close enough to a transmitter to receive the internet wirelessly. As we read, Qubee is busy building a network of base stations to offer our brand of internet access right across Bangladesh. Qubee started in Dhaka, followed by Chittagong but quickly plan to do the same in cities nationwide. As we might imagine, building a network like this needs to be done properly. So Qubee have gathered a highly talented team right here in Bangladesh to build a company that’s determined to improve the internet experience for millions of people – not just here, but ultimately all over the world.
Qubee would love to tell you more about ourselves. If you can’t find answers to your questions on their website then do please get in touch. All our contact details can be found here or we can email them at:
[email protected]. They hope we’ll like what we see enough to subscribe to their service. There’s never been a better time to Join In.
VISION
The internet has become an essential part of everyday life in the developed world. It's extraordinary to see the impact of the web in Western Europe and North America and it is difficult to imagine life without it.
However, the 'World Wide Web' is a misleading term. The internet has only a fledgling presence in developing nations. Internet usage, as a percentage of the population in countries such as Morocco, India, Indonesia, Pakistan and Nigeria ranges between 4 to 24%, well below the levels of developed countries. Research shows that in many emerging markets less than half of household PCs have internet access. Augere will deliver access that is based on three fundamental tenets. Broadband that is:
Available: A broadband network which is available wherever the customers want.
Affordable: Access that is broadly in line with a consumer's $10 per month and a
business' $20 per month average budget.
Accessible: Customers can access top-up facilities within a convenient distance of the
places where they live and work. 3
Augere believes that delivering the above is achievable by developing strong local partnerships and building companies with empowered local management.
CULTURE IN QUBEE People:
Our global office holds talent from six continents. Our vast pool of expertise in the communications and technology sectors embody our commitment to conduct ethical and sustainable business. Qubee continues a tradition of developing and deploying innovative solutions for existing and emerging markets worldwide. Our international team reflects the dynamic and diverse market Qubee serves.
Values:
Service and business at Qubee is guided by a commitment to ethical and responsible conduct.
Integrity: Trust travels
We must conduct our business fairly, with honesty and transparency. Everything we do must stand the test of public scrutiny.
Understanding: Open the world
We must be caring, show respect, compassion and humanity for our colleagues and customers around the world, and always work for the benefit of the communities we serve.
Flexibility: Act agile
We work to create, design and grow in an environment that supports our customers and people with adaptive thinking and action.
Excellence: Go the distance
We must constantly strive to achieve the highest possible standards in our day-to-day work and in the quality of the goods and services we provide.
Unity: Journey as one 4
We must work cohesively with our colleagues across the Group and with our customers and partners around the world, building strong relationships based on tolerance, understanding and mutual cooperation.
Responsibility: Advance life
We must continue to be responsible, sensitive to the countries, communities and environments in which we work, always ensuring that what comes from the people goes back to the people many times over.
Strategy
Augere has exceptional expertise in the design, roll-out and delivery of telecoms networks in emerging markets. Augere's strategy is to –
Identify emerging market opportunities: Augere's selection criteria is based around
sound business planning principles which identify markets based on a number of key success defining factors such as population (and urban density), literacy levels and GDP.
Availability and access to spectrum: Each country has a unique process for the
allocation and pricing of its spectrum. Augere has a robust methodology for assessing the ultimate value of the spectrum.
Ability to rapidly 'operationalise' in country: Technology roll-out and integration,
coupled with intensive training on the ground allows Augere to quickly bring its services to market.
Deliver affordable and reliable broadband: Use economies of scale and superior
technology to achieve a customer proposition of affordable and reliable broadband.
International scalability : Ongoing pursuit of opportunities for geographical expansion.
Carry out spectrum acquisition and network rollout in several territories simultaneously.
SHAREHOLDING STRUCTURE OF QUBEE Shareholders Augere Holdings Limited
Percent 60%
Aamra Networks Ltd. Teleport Total
10% 30% 100% 5
ORGANIZATION STRUCTURE
BOARD OF DIRECTORS OF AUGERE HOLDINGS Name
Designation
Mr. Sanjib Ahuja
Chairman & CEO
Mr. Peter A. Jenson
Managing Director & COO EVP
Mr. Patrick Roussel
International
Business
Development
Parag Saxena
Founder & CEO
MEMBERS OF AUGERE HOLDINGS MANAGEMENT COMMITTEE Name
Designation
Mr. Sanjiv Ahuja
Chairman and CEO
Mr. Peter Cannan
Group Financial Controller
Mr. Paul Franklin
Director of Spectrum and Regulation
Mr. Martin Harriman
Director of Commercial and Business Development
Mr. Alistair Johnston
Marketing Director
Mr. Steve Olive
Director of Human Resources 6
Ms. Damian Reid
Finance Director
Mr. Dr Nicolas Ruelle
Director of IT
Mr. Tim Short
Group Project Director
Mr. Dr Martin Swinburne
Director of Networks
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4. 8 ORGANOGRAM OF QUBEE
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KEY ELEMENTS OF WIMAX
A key differentiator for WiMAX is the interoperability of WiMAX Forum Certified equipment, resulting in mass volume economy of scale and assurance for service providers that when buying equipment from more than one company, the technologies are interoperable. The WiMAX Forum has assembled an alliance of leaders in the communications and computing industries to drive a common platform for the global deployment of IP-based broadband wireless services. Other key elements include cost, coverage, capacity and standards for all wireless usage models.
Standard for all usage models (fixed to mobile): By leveraging the same technology networks, WiMAX technology will become the most cost-effective solution for carriers to deploy for any usage model including fixed, portable, nomadic and mobile.
Wider coverage: The technology behind WiMAX is optimized to provide excellent nonline-of-sight (NLoS) coverage. NLoS advantages are coverage of wider areas, better predictability of coverage and lower cost as it means fewer base stations and backhaul, simple RF planning, shorter towers and faster CPE install times.
Higher
capacity:
WiMAX
technology
utilizes
Orthogonal
Frequency-Division
Multiplexing (OFDM) over EDGE, GPRS, HSPA to deliver higher bandwidth efficiency and therefore higher data throughput, with more than one Mbps downstream and higher data rates. Adaptive modulation also increases link reliability for carrier-class operation and the possibility to keep higher order modulation at wider distance extend full capacity over longer distances.
Lower cost: A standards based platform for WiMAX technology drives down costs delivering volume economics to WiMAX equipment.
MOBILITY MANAGEMENT AND HANDOFFS
The simplest explanation for the difference between the fixed and mobile variants of WiMAX boil down to the fact that the mobile variant enables a hand-off from one base station to another as the user, in one session, moves from the coverage zone of one base station to another. This is also known as “mobility management”. To make this happen, vendors must engineer the mobility management technology into their base stations at considerable cost over the fixed WiMAX technology. Service providers should assess what portion of their target market requires 10
the mobility management piece when weighing fixed vs. mobile. From a high view, “mobile” means the service functions at 70 MPH while performing competent hand-offs. Service providers should assess what percentage of their subscribers will require that level of service.
OFDM VS. SOFDMA
Orthogonal Frequency Division Multiplexing (OFDM) breaks the wireless carrier into 256 subcarriers (or little waves). This has a number of advantages over single carrier technologies, but the two greatest advantages are: a) it mitigates inter symbol interference (also known as multipath) and b) improves propagation of the signal, especially in nonline of sight (NLOS) coverage zones. Fixed WiMAX uses OFDM. Orthogonal Frequency Division Multiple Access (OFDMA) breaks the carrier into even more sub carriers (up to 2048 sub carriers). The mobile variant of WiMAX uses SOFDMA. The advantage of this is better propagation and potentially improved building penetration (although other factors such as frequency and power come into play here as well) relative to OFDM. The use of OFDMA should also enable the use of smaller, less costly subscriber devices including PC cards and USB devices. Service providers would do well to compare vendor propagation charts to determine which technology provides the best coverage for the money.
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WIMAX ARCHITECTURE
USES OF WIMAX
The bandwidth and range of WiMAX make it suitable for the following potential applications:
Connecting Wi-Fi hotspots to the Internet.
Providing a wireless alternative to cable and DSL for "last mile" broadband access.
Providing data and telecommunications services.
Providing a source of Internet connectivity as part of a business continuity plan. That is, if a business has a fixed and a wireless Internet connection, especially from unrelated providers, they are unlikely to be affected by the same service outage.
Providing portable connectivity. 12
BROADBAND ACCESS
Companies are closely examining WiMAX for last mile connectivity. The resulting competition may bring lower pricing for both home and business customers or bring broadband access to places where it has been economically unavailable.
SUBSCRIBER UNITS (CLIENT UNITS)
WiMAX subscriber units are available in both indoor and outdoor versions from several manufacturers. Self-install indoor units are convenient, but radio losses mean that the subscriber must be significantly closer to the WiMAX base station than with professionally-installed external units. As such, indoor installed units require a much higher infrastructure investment as well as operational cost (site lease, backhaul, maintenance) due to the high number of base stations required to cover a given area. Indoor units are comparable in size to a cable modem or DSL modem. Outdoor units are roughly the size of a laptop PC, and their installation is comparable to the installation of a residential satellite dish.
With the potential of mobile WiMAX, there is an increasing focus on portable units. This includes handsets (similar to cellular smart phones), PC peripherals (PC Cards or USB dongles), and embedded devices in laptops, such as are now available for Wi-Fi. In addition, there is much emphasis from operators on consumer electronics devices (game terminals, MP3 players and the like. it is notable this is more similar to Wi-Fi than to 3G cellular technologies.
CHALLENGES OF WIMAX
Spectrum allocation issues.
The 802.16 specification applies across a wide RF spectrum and WiMAX could function on any frequency below 66GHz (Higher frequencies would decrease the range of a base station to a few hundred meters in an urban environment).
COMPARISON WITH WI-FI 13
Comparisons and confusion between WiMAX and Wi-Fi are frequent because both are related to wireless connectivity and Internet access.
WiMAX uses spectrum to deliver a point-to-point connection to the Internet. Different 802.16 standards provide different types of access, from portable (similar to a cordless phone) to fixed (an alternative to wired access, where the end user's wireless termination point is fixed in location.)
Wi-Fi uses unlicensed spectrum to provide access to a network. Wi-Fi is more popular in end user devices.
WiMAX and Wi-Fi have quite different Quality of Service (QoS) mechanisms. WiMAX uses a mechanism based on connections between the base Station and the user device. Each connection is based on specific scheduling algorithms. Wi-Fi has a QoS mechanism similar to fixed Ethernet, where packets can receive different priorities based on their tags. For example VoIP (Voice over internet provider) traffic may be given priority over web browsing.
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Fig: comparison between WiMAX and wi-fi technology
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WiMAX is a standards-based wireless technology that provides high throughput broadband connections over long distances. The Rationale for the study has many points, in other words we can say there is a lot of point for using WiMAX technology in today’s world.
WiMAX is similar to the wireless standard known as Wi-Fi, but on a much larger scale and at faster speeds. A nomadic version would keep WiMAX enabled devices connected over large areas, much like today’s cell phone. WiMAX is based on IEEE 802.16 IEEE standards.
Wi-Fi typically provides local network access for around a few hundred feet with speeds of up to 54 Mbps, a single WiMAX antenna is expected to have a range of up to 40 miles with speeds of 70 Mbps or more. As such, WiMAX can bring the underlying Internet connection needed to service local Wi-Fi networks.
Wi-Fi is intended for LAN applications, users scale from one to tens with one subscriber for each CPE device. Fixed channel sizes (20MHz).WiMAX is designed to efficiently support from one to hundreds of Consumer premises equipments (CPE)s, with unlimited subscribers behind each CPE. Flexible channel sizes from 1.5MHz to 20MHz.
WiMAX works at 5bps/Hz and can peak up to 100 Mbps in a 20 MHz channel. As such, WiMAX can bring the underlying Internet connection needed to service local Wi-Fi networks. Wi-Fi does not provide ubiquitous broadband while WiMAX does.
FOR CONSUMERS
Consumers can receive services in areas with little infrastructure, developed countries, rural & hard-to-service areas.
Increased number of players in the market which means options.
Quick “trickle down” effect of cost savings to consumers.
FOR SERVICE PROVIDERS 16
Enables a lower initial CAPEX investment.
Eliminates commitment to a single vendor, a typical by-product of
The proprietary technology model.
Wireless systems significantly reduce operator investment risk.
FOR COMPONENT MAKERS
Standardization creates a volume opportunity for chip set vendors.
REASONS TO IMPLEMENT THIS TECHNOLOGY
To provide customers a more reliable and secure network.
To eliminate the role of wired technology in the connectivity which is far difficult to implement in remote areas?
To be in contact with the customers directly and handle them according to the company’s policy, i.e. customer satisfaction is the priority of marketing.
To grow up in the market with more numbers of customers with the help of technology.
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Installation Engineer Name Account Number Account Name Installation Date Installation Address Floor (Not above 8th floor) Position of Installation Username Latitude Longitude Modem MAC Address Modem Type
Gigaset
Shuttle
Dongle
Desktop
Laptop
Server
WiFi Router
Switch
Linux
Modem Firmware Package Name User PC Type Network Devices WiFi – Password Protected?
Router
Yes
No
Windows
Apple Mac
No. of PCs Operating System Operating System (version) BSID (with Sector ID) RSSI
dBm
CINR
dB
DL Modulation DL Speed
Kbps / Mbps
UL Modulation UL Speed
Kbps / Mbps
DL Packet Loss (packet error) Problems Observed Remarks
GIS (GEOGRAPHICAL INFORMATION SYSTEM)
A geographic information system (GIS) integrates hardware, software, and data for capturing, managing, analyzing, and displaying all forms of geographically referenced information. 19
GIS allows us to view, understand, question, interpret, and visualize data in many ways that reveal relationships, patterns, and trends in the form of maps, globes, reports, and charts. A GIS helps you answer questions and solve problems by looking at your data in a way that is quickly understood and easily shared. GRID Maps:-
Grid maps contains map of that particular area. Each grid having 8 square kilometers area and each grid divided in to 8 polygon (A-H), having area ½ square kilometres. Collection of polygon makes one grid and collection of similar gird forms a single cluster. HOW TO USE GIS MAP
City-specific GIS Map to be used as a single information repository.
Each City is divided into Grids of 4 sq. km (2x2 km)
Each Grid is Divided into 8 polygons of 0.5 sq. km (0.5x1 km)
Each such polygon will become a unit for data collection
Each Polygon would have the following summary primary information
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GRID Data:-
Sample of grid data:Address Floor (Not above 8th floor) Latitude Longitude BSID (with Sector ID) RSSI
dBm
CINR
dB
DL Modulation DL Speed
Kbps / Mbps
UL Modulation UL Speed
Kbps / Mbps
DL Packet Loss (packet error)
SME (SMALL & MEDIUM ENTERPRISE)
Small and medium enterprise is the main customer for WiMAX. We have to know accurate information about SME. It is that enterprise in which number of employees varies from 10 to 50. Small office/home office, or SoHo, refers to the category of business which can be from 1 to 10 workers. SOHO can also stand for small or home office or single office/home office. A larger business enterprise, one notch up the size scale, is often categorized as a small business. When a company reaches 100 or more employees, it is often referred to as a Small and Medium-sized Enterprise (SME).
SME Buildings / Complexes
Any building occupied by more than a single business unit (MDU) SME 10 - 50 employees SOHOs 1 - 9 employees
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Category A
IT-BPO: IT, ITeS, KPO, BPO, small application design companies Category B
Professional services: Media, education, advertising, accounting, legal, hospitality, consulting Category C
BFSI: Depository and non-depository institutions, security and commodity brokers Category D Manufacturing: Industrial, electronic, textile, food Category E Wholesale, retail, construction, logistics and utilities
INFORMATION ABOUT RASIDENCE & SME
This block give information about how we collect primary data from residence and SME that From where we should collect our information regarding MSG(Market survey group). Building-level Information Data Sources
A. Residential Number of flats in the building Watchman, Resident, Local Shop , Newspaper and Milk Delivery services Visual Cues, Real Estate Websites B. SME No. of Units Listing Board, Estate Manager, Guards, Employees, Servicing manpower Unit Classifications Listing Board, Estate Manager, Guards, Employees, Servicing manpower Total Office Space in the Building Estate Manager, Property Dealer, 22
Employees, Visual Estimation, Real Estate Websites C. Competition Present (On the Street) Employees, Residents, Websites
SECONDARY DATA DATA ENTRY & VALIDATION:•
Target Residential Buildings – Minimum CINR value above a certain value
•
Target Commercial Buildings – All commercial establishments which currently use a computer
o Latitude-Longitude information only for Buildings of Interest
Polygon Information – Secondary Data
A. Residential Type1 Type2 Type3 No. of flats (Households) Potential Customers as % of base in each of these three categories
B. SME CatA CatB CatC CatD CatE No. of Units Office Space Potential Customers as % of base in each of these categories No. of Employees per sq. ft. and Usage per employee for each category to infer type of connection
According to Data analysis and Data interpretation, the following findings has been explored:According to residential survey we divided the whole Dhaka city on the basis of coverage area actually radio signal and radio packet error rate: •
0-10 dB cinr and radio errors 0-500, represent areas are capable of using 128-256 kbps speed connection indibidually, whereas 10-16 dB cinr and radio errors 10000-100000, represent areas are not capable of using 128-256 kbps speed.
•
10-16 dB cinr and radio errors 0-500, represent areas are capable of using 256-512 kbps speed connection indibidually.
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Similarly we go through the small and medium enterprises and know where we have to put our tower for WiMAX. Finding is based on data and field work. I observed and felt several things that are very important for the organization. Even I covered only a small area of total areas. But based on that data I may be able to recommend some things.
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